Explorez tous les épisodes du podcast What Gets Measured
| Titre | Date | Durée | |
|---|---|---|---|
| Navigating Complexity: Balancing Intuition and Data in Marketing Strategy | 03 Sep 2024 | 00:57:34 | |
A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty. | |||
| Essential Insights for Agency Product Teams | 27 Aug 2024 | 00:13:48 | |
Explore crucial strategies for product and engineering teams in ad agencies with our special “clips” edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. | |||
| The Strategy of Client Engagement | 23 Apr 2024 | 00:29:58 | |
A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations. SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement | |||
| On B2B Strategy, AI, and All That Jazz | 09 Apr 2024 | 01:09:28 | |
A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more! | |||
| Marketing Data Interpretation | 19 Mar 2024 | 00:39:15 | |
Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. | |||
| Decoding Attribution in Advertising | 05 Mar 2024 | 00:37:44 | |
Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat | |||
| The NeverEnding Data Story | 20 Feb 2024 | 01:00:15 | |
Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. | |||
| The Crumbling Cookie Parties of Marketing | 06 Feb 2024 | 00:31:22 | |
As the cookies crumble and third parties disappear, a lot of marketers are wondering what’s next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing | |||
| Who's Really Driving The Data? | 23 Jan 2024 | 00:41:57 | |
Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation. | |||
| Data-Driven Product Innovation at CallRail | 09 Jan 2024 | 00:41:45 | |
Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview. | |||
| Navigating GA4 and The New Era of Google Analytics | 26 Dec 2023 | 00:40:22 | |
Delve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging data narratives, and communicating effectively with clients. | |||
| Measuring Marketing Effectiveness | 12 Dec 2023 | 00:35:31 | |
A discussion about balancing efficiency and effectiveness, how to properly measure your brand, why marketing mix modeling is great but maybe not for everyone, and so much more with effectiveness aficionado and Recast founder, Michael Kaminsky. | |||
| Harmonizing Algorithms and Audiences in SEO | 13 Aug 2024 | 00:25:13 | |
Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. | |||
| The Data Integration Imperative | 28 Nov 2023 | 00:56:37 | |
Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack. | |||
| Harnessing The Power of Visual Impact in Marketing | 14 Nov 2023 | 01:08:32 | |
A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. | |||
| Big Data Day | 31 Oct 2023 | 00:25:50 | |
NinjaCat is proud to announce the release of “Big Data Day,” an audio drama/musical about data management. Get ready to tap your toes and crunch some numbers with Audrey, the head of analytics, as she leads her ad agency's C-Suite and data team on a melodic journey to conquer big data and win over a major client in this audio adventure from NinjaCat. SHOWPAGE: Step Inside the Data Drama: Unveiling NinjaCat's 'Big Data Day' Musical CREDITS: CAST | |||
| The Ins and Outs of Ad Ops | 17 Oct 2023 | 00:57:52 | |
A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB. SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops | |||
| On Brand Strategy | 03 Oct 2023 | 01:06:08 | |
A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roach, VP of Brand Strategy at Jellyfish. | |||
| Bridging The Brand Alignment Gap | 19 Sep 2023 | 00:32:29 | |
A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales teams, understands and conveys a unified brand message. SHOWPAGE: www.ninjacat.io/blog/bridging-the-brand-alignment-gap | |||
| Data Democratization | 05 Sep 2023 | 00:32:45 | |
An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. | |||
| Performance Marketing for Brands | 22 Aug 2023 | 00:32:21 | |
Dive into the world of performance marketing with Bidnamic co-founder, Liam Patterson in this insightful interview where we unlock the strategies, tactics, and trends that drive digital success. | |||
| Of Brands & Buzz: The Power of PR in Marketing | 08 Aug 2023 | 00:45:50 | |
A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy. SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing © 2023, NinjaCat | |||
| Data Storytelling in Marketing | 25 Jul 2023 | 00:35:02 | |
A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the ‘why’ behind metrics. | |||
| Mastering Client Success in Ad Agencies | 30 Jul 2024 | 00:14:25 | |
Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships. | |||
| Amplify & Engage: Unleashing The Digital Marketing Mix | 11 Jul 2023 | 00:31:53 | |
We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy. | |||
| The Good, Bad, and Ugly in Adtech | 27 Jun 2023 | 01:04:27 | |
A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital. | |||
| Unboxing The Marketing Data Warehouse | 13 Jun 2023 | 00:32:52 | |
A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. | |||
| Building Better Sales & Marketing Operations | 31 May 2023 | 00:37:26 | |
A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations. | |||
| A Guide To Better Pitches & Sales Calls | 16 May 2023 | 00:23:18 | |
The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected the sales and pitching process can be, and provides step-by-step instruction on how to close deals and win over clients. | |||
| The Power of Buyer Personas | 02 May 2023 | 00:31:27 | |
Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bottom line in this interview with Jim Kraus, president of Buyer Persona Institute. | |||
| Marketing Data Integration: Expectations vs. Reality | 18 Apr 2023 | 00:51:11 | |
Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more in this interview with Mark Donatelli and Daniel Kowal from Cimply Limited. © 2023, NinjaCat | |||
| Turning Data Into Intelligence | 04 Apr 2023 | 00:35:35 | |
From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explores the toolsets and tactics that enable marketers to turn data into intelligence. SHOWPAGE: https://www.ninjacat.io/blog/turning-data-into-intelligence © 2023, NinjaCat | |||
| Community: The Last Great Marketing Strategy? | 21 Mar 2023 | 00:23:26 | |
Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy. | |||
| Measuring Omnichannel Marketing | 07 Mar 2023 | 00:48:57 | |
Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data. | |||
| Humanizing Marketing Strategies for Tomorrow | 16 Jul 2024 | 00:33:22 | |
A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow | |||
| Measuring Marketing Strategy | 21 Feb 2023 | 00:47:59 | |
A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how to build a robust go-to-market plan, and discover ways to measure marketing strategy performance and effectiveness. | |||
| Managing Social Media Analytics | 07 Feb 2023 | 00:45:46 | |
An inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resources are out of touch? Social listening is just as important as posting? Get in hear! | |||
| Discovering The Value Of A Data Team | 24 Jan 2023 | 00:32:19 | |
So you’ve got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid. | |||
| The Power Of Humor In Marketing | 27 Dec 2022 | 00:28:55 | |
Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications. | |||
| Managing And Monitoring A Marketing Budget | 13 Dec 2022 | 00:37:37 | |
The success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master marketing budget management and monitoring in this conversation with Dominic Albano and Tyler Juhola, from Shape. | |||
| How To Manage A Brand | 29 Nov 2022 | 00:49:09 | |
Learn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul Bailey, Brand Strategy Director for Halo, a creative agency out of the UK. | |||
| The Science of Marketing & Branding | 15 Nov 2022 | 01:00:05 | |
Dr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experience working with brands of all sizes and shapes to help them understand the brandscape they exist in and strategize meaningful campaigns and power moves, and he’s here today to talk about brand and marketing science. | |||
| Digital Transformation in Marketing | 01 Nov 2022 | 00:42:03 | |
A well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it’s advantage. | |||
| Key Insights from "The Martech Handbook" | 18 Oct 2022 | 00:43:07 | |
An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, “The Martech Handbook” is helping marketers find wisdom amidst the widgets, and discover ways to leverage the tech in your stack. | |||
| Unlocking The Potential of Customer Data | 04 Oct 2022 | 00:38:25 | |
Marketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our conversation with Zack Wenthe from TreasureData provides answers on how your team can unlock the power of customer data. | |||
| How To Escape Marketing Stagnation | 02 Jul 2024 | 00:37:40 | |
Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world, and she’s here today to tell us how to escape stagnation in marketing. | |||
| How To Detect and Combat Ad Fraud | 20 Sep 2022 | 00:36:21 | |
Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. | |||
| In Search of SEO Metrics That Matter | 05 Sep 2022 | 00:53:50 | |
Trying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, Brian Dordevic, had got you covered. Show up to learn how to get your business to page one, stay for the horror stories about those that failed. | |||
| Career Spotlight: Agency Account Management | 23 Aug 2022 | 00:38:33 | |
What’s it take to be an account manager at an agency? Learn firsthand from one of the best, VMLY&R Account Director, Faizan Ali, in an interview that touches on the meaning, machinations, and misunderstandings of this critical position. | |||
| Shifting Automotive Marketing Into High Gear | 10 Aug 2022 | 00:32:20 | |
An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad. | |||