Wellness Marketing 101 – Détails, épisodes et analyse

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Wellness Marketing 101

Boryana Dimitrova

Business & Entrepreneuriat

Fréquence : 1 épisode/6j. Total Éps: 60

Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level.

Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same.

Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into everyone and everything around me. I have therefore made it a purpose of mine to not only set time aside for self-care but also remind others they should do the same so they avoid burnout and stay sane on this crazy journey.

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🇨🇦 Canada - marketing
08/06/2026
#54
🇨🇦 Canada - marketing
07/06/2026
#34
🇬🇧 Grande Bretagne - marketing
18/05/2026
#70

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Liens partagés entre épisodes et podcasts

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https://www.blackseaams.com/
7 partages
https://www.gracieuniversity.com/
4 partages
https://www.smallworldseafood.com/
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https://www.linkedin.com/in/graceambroze/
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https://www.linkedin.com/in/rachelvandernick/
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https://www.linkedin.com/in/julia-bocchese/
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https://www.instagram.com/blackseaams
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Episode59: How Bikram Yoga Improves Mental Clarity, Discipline, and Self-Awareness with Esak Garcia

Épisode 60

jeudi 14 mai 2026 • Durée 01:00:51

In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness.

I share how I first discovered Bikram Yoga in 2011 while navigating anxiety and panic attacks during my PhD program, and how the practice eventually became an essential part of my life as an entrepreneur, athlete, mother, and educator.

Together, they discuss:

The origins and philosophy behind Bikram Yoga
Why the heat creates such a transformative mental experience
The connection between yoga, spirituality, and self-awareness
The role of discipline and ego in the practice
Yoga asana competitions and the mindset behind them
The difference between fitness-focused yoga and ancient yoga philosophy
Why so many athletes are drawn to hot yoga
Injury recovery, longevity, and adapting the practice during pregnancy
How Bikram Yoga evolves from a workout into a lifelong lifestyle practice

Esak also shares insights into:

His journey into yoga through sports and family influence
Competing and winning yoga asana championships
The philosophy behind healthy competition
His E84 teacher trainings and Jedi Fight Club immersions
Why technique and consistency matter more than flexibility

Key Takeaways

Yoga is as much a mental practice as it is physical.
The heat in Bikram Yoga acts as a tool for presence and focus.
Flexibility develops over time through consistency and awareness.
Self-awareness and self-control are foundational to both yoga and entrepreneurship.
Progress in yoga often happens incrementally and requires patience.
Healthy competition can inspire growth and self-mastery.
Long-term practitioners often describe Bikram Yoga as a lifestyle rather than a fitness trend

Books Mentioned

Autobiography of a Yogi by Paramahansa Yogananda
Yoga Body by Mark Singleton

Connect with Esak Garcia

Instagram: @esakgarcia
Website: https://www.esakgarcia.com/

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Episode58: Safe Skincare for Tweens: Building Confidence, Not Damage with Ashley Gould, Founder of The Dew Generation

Épisode 58

jeudi 7 mai 2026 • Durée 36:26

In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens.

Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to young audiences, the importance of education for both parents and kids, and how brands can truly serve their customers with intention and integrity.

What You’ll Learn:

Why most skincare products on the market are not suitable for tween skin
The difference between hydration vs. moisture (and why it matters)
How overusing acne products can actually damage young skin
The 3 essential steps every tween skincare routine needs
Why boys should be included in skincare conversations too
How Ashley built a brand rooted in education, safety, and simplicity
The role of branding and sensory experience in connecting with younger audiences

Key Takeaways:

Tween skincare should be simple, gentle, and protective
More products ≠ better results
Education is just as important as the product itself
Confidence starts with feeling good in your own skin—not “fixing” it
Strong brands are built with purpose first, aesthetics second

Connect with Ashley Gould:

Instagram: @thedewgeneration Email: hello@thedewgeneration.com

Connect with Boryana:

Instagram: @blackseaams

Episode 49: How to Build a Strong Marketing Foundation for Your Wellness Business with Corey Levin

Épisode 50

jeudi 5 mars 2026 • Durée 33:20

In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC).

Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing.

If you’ve recently launched your wellness business and feel unsure where to invest your time and money, this episode will help you build a smarter, more strategic foundation.

We Discuss:

How Corey co-founded Truth & Consequences after a private equity exit
Why employee ownership builds stronger brands
The most common marketing mistakes small businesses make
Why a “one-channel” marketing strategy doesn’t work
The importance of investing in marketing (even with limited budgets)
The opportunity cost of doing your own marketing
How positioning creates a premium brand perception
Lessons from rebranding and elevating CFFC into a UFC talent pipeline

Key Takeaways for Wellness Entrepreneurs

✔ Marketing is a system, not a single tactic ✔ Spending money strategically is different from wasting money ✔ Your brand positioning influences who you attract ✔ Alignment between client and agency matters ✔ Visibility requires consistency and intentionality

Connect with Corey

Email: https://welcometruth.com/

Follow Boryana for more marketing insights: Instagram: @BlackSeaAMS

If you enjoyed this episode, share it with a fellow wellness entrepreneur and please leave a review! It helps more small businesses find us.

Episode 48: Bulgarians Do It Better! Gut Health, A2 Milk & the Trimona Yogurt Story with Founder Atanas Valev

Épisode 48

jeudi 26 février 2026 • Durée 37:52

In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt.

Atanas shares how his journey from Bulgaria to the U.S. inspired him to recreate the traditional tangy taste of Bulgarian yogurt using time-honored fermentation methods and A2A2 milk, sourced from Jersey and Guernsey cows. Together, we dive into the science of gut health, lactose intolerance, fermentation, and the challenges of launching a food brand in a crowded market dominated by Greek yogurt.

Whether you’re a wellness entrepreneur, food founder, or health-conscious consumer, this episode is packed with insight, education, and inspiration.

Key Topics Covered:

What makes Bulgarian yogurt different from Greek yogurt
The truth about A2A2 milk and digestion
Why Bulgarian yogurt is considered the original yogurt
Lactobacillus bulgaricus and gut health
How Trimona went from a home recipe to Whole Foods & Costco
Entrepreneurial challenges in the food industry
Why fermentation time matters for probiotics
Using yogurt beyond breakfast (soups, savory dishes, baking)

Guest Bio:

Atanas Valev is the founder of Trimona Yogurt, a premium Bulgarian yogurt brand available at Whole Foods, Costco (select regions), and specialty markets across the U.S. Passionate about preserving authenticity, Atanas created Trimona to bring the traditional taste, health benefits, and culture of Bulgarian yogurt to American consumers.

Where to Find Trimona Yogurt:

Available at Whole Foods Market, Costco (Southeast region), and select independent & Eastern European grocery stores.

Episode 47: How to Avoid Burnout as an Entrepreneur: Pull Energy, Leadership & Sustainable Success with Tara Butler Floch

Épisode 47

jeudi 19 février 2026 • Durée 33:01

Burnout is often treated as the price of success but what if it’s actually a sign something is broken?

In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, about why hustle culture is outdated and how entrepreneurs and leaders can achieve better results with less effort and more joy.

Drawing from her own experience with executive burnout, Tara introduces the concept of push energy vs. pull energy, explains why constant discipline and hustle drain performance, and shares practical ways leaders can design work and businesses that are sustainable long-term.

What You’ll Learn in This Episode

Why burnout is not a personal failure, but a system failure
The difference between push energy and pull energy
Why discipline and hustle are outdated leadership tools
How entrepreneurs can stop being “always on”
Why doing nothing doesn’t actually restore your energy
How to redesign your workday to protect your energy
Why joyful work leads to 20% higher productivity
How leaders can build teams around strengths instead of job titles
Why social media isn’t mandatory for business success
How to lead with less effort and better results

Key Concepts Discussed

Burnout prevention for entrepreneurs
Energy management vs. time management
Sustainable leadership
Willpower fatigue
Strength-based leadership
Redefining success beyond hustle culture

About the Guest

Tara Butler Floch is the founder of Broadview Coaching and a leadership coach who works with executives, entrepreneurs, and other coaches to prevent burnout and create sustainable success. After experiencing burnout herself as an executive, Tara now helps leaders redesign how they work—for long-term impact and joy.

Connect with Tara

Episode 46: How Baby Gear Group Is Changing Parenthood: Renting Baby Gear, Saving Money & Supporting Families in Need with Bo Zhao

Épisode 46

jeudi 12 février 2026 • Durée 29:25

In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead of encouraging parents to buy expensive baby items they’ll only use for a few months, Baby Gear Group offers a sustainable, community-centered alternative: renting high-quality baby gear when you need it and returning it when you don’t.

From saving parents money and reducing clutter to supporting families facing medical and emergency challenges, this conversation highlights how thoughtful entrepreneurship can create real impact.

What You’ll Learn in This Episode

Why buying baby gear often leads to wasted money and unused items
How Baby Gear Group’s baby gear rental library works
The difference between membership plans vs. à la carte rentals
Why trying baby gear at home matters more than online reviews
How Bo turned a “lightbulb moment” into a multi-state business
The biggest challenges of entrepreneurship (and why marketing is the hardest part)
Why sales and marketing are ongoing skills, not one-time tasks
How Baby Gear Group supports families through hospitals like CHOP (Children’s Hospital of Philadelphia)
What Bo wishes more moms knew before starting a business
Why “overnight success” usually takes 10 years

Key Topics Discussed

Baby gear rental vs. buying new
Sustainable parenting and reducing waste
New parent overwhelm and decision fatigue
Community-based business models
Entrepreneurship, marketing, and resilience
Social impact and family support initiatives

Episode 45: How Small World Seafood Built a Hyper-Local, Community-Driven Food Business with Robert Amar

Épisode 43

jeudi 5 février 2026 • Durée 36:59

In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business.

Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What started as helping neighbors access fresh fish quickly turned into a hyper-local, trust-based model serving thousands of customers weekly.

This conversation is a masterclass in community marketing, authenticity, and wellness through food, and a reminder that the best businesses don’t scale by getting bigger—they grow by getting closer.

What You’ll Learn in This Episode

How Small World Seafood started during COVID—and why it worked
Why hyper-local businesses can outperform national brands
The three questions every food (and wellness) business must answer
How trust, transparency, and education build customer loyalty
Why people are intimidated by cooking fish—and how to remove that fear
The marketing power of personality, storytelling, and email communication
What wellness, food, and community truly have in common

Key Takeaways

Quality + trust > scale
Community-first marketing creates emotional loyalty
Education is one of the strongest marketing tools
People don’t just buy food—they buy relationships
Local businesses thrive when they feel human

Guest Bio

Episode 44: From the Jiu-Jitsu Mat to Shark Tank: How Maya Nazareth Built Alchemize Fightwear

Épisode 45

jeudi 29 janvier 2026 • Durée 26:59

In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience.

This conversation dives deep into entrepreneurship, product-market fit, failure, Shark Tank preparation, and what it truly takes to build a brand from scratch at a young age.

What We Cover

How Maya discovered Jiu-Jitsu and why it changed her life
The problem with women’s fightwear (“shrink it and pink it”)
How Alchemize Fightwear was born from a real unmet need
Building a product with no prior manufacturing experience
Early-stage struggles, slow growth, and costly mistakes
Getting robbed, manufacturing failures, and customer backlash
Preparing for Shark Tank and securing a deal with three sharks
Being named Forbes 30 Under 30
Lessons on resilience, persistence, and long-term thinking
Advice for young entrepreneurs and students

Key Takeaways

Great businesses often start from personal frustration
You don’t need experience — you need persistence
Transparency builds trust with customers
Entrepreneurship is a long game, not an overnight win
If you don’t quit, success becomes inevitable

About the Guest

Maya Nazareth is the founder of Alchemize Fightwear, a women-led combat sports apparel brand designed specifically for female athletes. Her company has been featured on Shark Tank, in Philadelphia Magazine, and she was named to Forbes 30 Under 30.

🔗 Website: alchemizefightwear.com 📲 Instagram: @alchemizefightwear

Episode 43: How Mompreneurs Can Build Flexible Wellness Businesses Without Burnout with Guest Jess Koteles

Épisode 44

jeudi 22 janvier 2026 • Durée 36:25

In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.

What We Cover

Jess’s journey from lab technician to wellness entrepreneur
What Arbonne is and why its mission aligned with her values
Why “busy” doesn’t mean productive
How to build a business without being tied to a 9–5
The reality of team building and leadership in network marketing
Letting go of control and focusing on personal growth
Self-care, morning routines, and bookending your day
Gratitude, mindset, and setting daily priorities
Creating freedom, flexibility, and long-term vision as a mom

Key Takeaways

You don’t need more time, you need clearer priorities
Flexibility is created, not given
Leadership starts with personal responsibility
Self-care is not optional if you want sustainable success
You can build a business that fits your life

Connect with Jess

All social media platforms: @jesskoteles_

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

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Episode 42: Why Slowing Down Didn’t Break My Business as a Mom Entrepreneur

Épisode 42

jeudi 15 janvier 2026 • Durée 17:53

In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.

As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to step back from my business, why my podcast and content continued despite my absence, and what this experience taught me about rest, presence, and grace in entrepreneurship.

What I Talk About in This Episode:

How quickly my energy and health shifted because life happened
Having to cancel professional commitments I care deeply about
Why I wasn’t able to intentionally work on my business for over a month
How batching content ahead of time helped my podcast and blog continue
What I noticed when I wasn’t present on Instagram
Why slower seasons, especially around the holidays, are often necessary
How this pause gave me clarity around my messaging and direction
Letting go of guilt when life doesn’t go according to plan

Key Lessons I’m Taking Away:

Life will interrupt our plans and that doesn’t mean we’ve failed
Not every season is a growth season
Being “busy” isn’t the same as being effective
Presence matters more than consistency for consistency’s sake
Sometimes rest is forced because it’s needed

Why I Wanted to Share This:

I debated whether to record this episode because it’s personal. But after talking it through with another entrepreneur, I realized how many of us are setting goals and pushing forward without leaving space for life to happen.

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