Explorez tous les épisodes du podcast Wedding Business Solutions
| Titre | Date | Durée | |
|---|---|---|---|
| Where do you find your inspiration? | 30 Sep 2026 | 00:13:11 | |
Is your best inspiration coming from inside your industry, or are you missing out on ideas from the outside world? Do you pay attention to friction you experience as a customer and ask yourself how you could fix that in your own business? Are you making things easier for your customers, or just for yourself? In this episode, I share stories and questions to help you recognize when and where real inspiration can strike, and how opening your eyes to everything around you can help you get ahead of the pack. Listen to this new 11-minute episode for practical examples and fresh ways to find inspiration where you least expect it. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I take a deeper look at where inspiration comes from in the wedding business and why it's essential to intentionally seek it out beyond your immediate circle or local market. I share insights gained from a recent conversation with my friend Isaac Atkinson, who credits much of his success to investing in personal education, attending conferences, and exposing himself to diverse perspectives. I emphasize how stepping outside your "small pond" can be eye-opening, allowing you to connect with people at various stages in their careers, from seasoned experts to those just starting out. This exchange of ideas creates a two-way street for inspiration, whether it comes from those with more experience or from observing newcomers' fresh approaches. I dive into practical examples of how everyday experiences can become sources of inspiration, especially when you pay attention to the friction points you encounter as a customer. I talk about how noticing these pain points in my own experiences led me to make specific changes in my business, such as improving the way I provide downloadable resources and making my email signatures more user-friendly. I give the example of how a seemingly minor detail like a non-clickable image in an email signature can create unnecessary hurdles for clients and how fixing these little things shows a commitment to customer experience. I also challenge listeners to examine their own customer journey, asking whether they are truly aware of where friction exists in their business and how small, thoughtful changes can make a big impact. I share stories of frustrating experiences with impersonal AI systems and lengthy contact forms, explaining why sometimes reducing friction means disregarding what might be convenient for the business owner and focusing first on what makes things easier for the client. Throughout the episode, I encourage seeking inspiration from outside your industry as well as within, whether it's through books, conferences, or simply by observing exceptional service in unrelated fields. I discuss how capturing bursts of inspiration—no matter when or where they occur—can lead to creative breakthroughs that give you a genuine advantage. The ultimate message is that by remaining curious and observant, and by consistently striving to improve both small interactions and big systems, you can set your business apart and better serve your clients. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Isaac Atkinson - Be a lifelong Learner! | 28 Sep 2026 | 00:41:34 | |
Isaac Atkinson - Be a lifelong Learner Are you just copying what others do, or do you truly understand why they succeed? In this conversation with my guest Isaac Atkinson, we ask: What could you learn if you left your local bubble and connected with peers nationwide? How could building your network, attending conferences, and seeking out those hidden nuggets of knowledge change your business? What happens when you invest in your team as much as you invest in yourself? Listen to this new episode for insights on lifelong learning, networking, and building a company culture where growth and curiosity are at the heart of everything you do. About Isaac: Website: www.gteeventgroup.com If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I sit down with my friend Isaac Atkinson to explore what it really means to be a lifelong learner in the wedding business. Isaac shares his journey from believing he had "arrived" just by being successful locally, to experiencing a huge mindset shift after attending industry conferences across the country. He explains how being exposed to new ideas, networks, and different perspectives helped him realize how much more was possible for his business and personal growth. Isaac reflects on the importance of understanding why successful businesses make certain decisions instead of simply copying their actions, emphasizing that true innovation and sustainability come from deep learning and critical thinking. He talks about how building a network of industry peers has been crucial, providing him with advice, mentorship, and support—especially during tough times like the pandemic when pivoting quickly was essential. We discuss the idea of adapting what you learn rather than adopting someone else’s path, and how knowledge gained from conferences, books, and podcasts acts as a “bank account” of wisdom to draw from when facing new challenges. Isaac also talks about how showing up consistently at events and investing in his own education pays off not just in business strategies, but also in building a strong, supportive professional community. Isaac shares practical insights on company culture, leadership, and how he applies what he’s learned to make his businesses—like his DJ company and a successful photography and video company—places people want to work. He points out that treating your people well leads to better client care, and he strives to build organizations where everyone feels valued and inspired to be their best. We also touch on the benefits of learning from people at all levels, including younger team members, and staying open to new tools and platforms like social media and AI. Finally, Isaac expresses his interest in moving toward coaching and helping others achieve their own business goals, drawing from decades of experience and lessons learned as a passionate, lifelong learner in the industry. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Buy it or Build it? | 23 Sep 2026 | 00:10:59 | |
Are you wasting time and money building something for your business that already exists and works? Are you telling yourself it’s better or cheaper to “DIY” when you could be using an off-the-shelf solution today? In this episode I share stories of businesses who got stuck building from scratch, only to realize they could have saved endless hours and headaches by just buying well-made tools that already exist. I tackle the real price of customization, what’s really at stake when you wait, and why satisfaction or “saving a few bucks” might not be worth the cost and lost opportunities. Listen to this new 9-minute episode for clarity on whether you should build or buy, and how using ready-made solutions could save you critical time and money. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ In this episode, I dive deep into the age-old question faced by every business owner: Should I build it myself or just buy it? I share my personal experiences from working at a large company that attempted to build its own CRM system from scratch, resulting in months of wasted time and unnecessary complications, only to ultimately revert to using an established solution. I explain how, with advancements in technology and the proliferation of AI tools, the temptation to create custom solutions is greater than ever, but I also highlight the hidden pitfalls—especially when it comes to ongoing maintenance, scalability and troubleshooting. I break down scenarios where building your own solution may make sense, such as when your needs are truly unique and nothing comparable exists. However, I emphasize that more often than not, there’s an existing tool or software that can be customized to fit your requirements, saving both time and money. I use practical examples from my own business, discussing platforms like Zoho One and how layers built on top of existing software can provide powerful, industry-specific solutions without the headache of starting from zero. Throughout the episode, I encourage listeners to consider the true cost of DIY—factoring in lost hours, ongoing support, and the potential lost revenue from not deploying a tool quickly. I also talk about the importance of leveraging virtual assistants and existing AI tools rather than reinventing the wheel. Ultimately, I urge you to look in the mirror and honestly assess whether trying to save a few bucks is really costing you much more in the long run. The goal is for you to focus your energy on what drives your business forward, using your time and resources as strategically as possible. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Why can't I clink on the links in your email signature? | 16 Sep 2026 | 00:07:20 | |
Are you making it easy for your customers to contact you, or are you adding unnecessary friction to the process? Have you ever tried to click a phone number or a website in someone’s email signature and found it doesn’t work? In this episode I talk about real-world frustrations caused by image-based email signatures and why reducing these small points of friction can make a big difference in how potential clients interact with your business. Listen to this new 5-minute episode for practical tips to ensure your email signature is helping your business, not hurting it. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I dive into a recurring frustration that’s been catching my attention: why is it so hard to click links in some people’s email signatures? The conversation focused on the problems created when contact details like phone numbers, web addresses, or even physical addresses are embedded in signature images instead of being real, clickable text. One concept discussed was the idea of walking in your customer’s shoes, or at the very least taking a few steps in their experience, to understand if you’re making it easy or hard for someone to reach you. A key theme that emerged was friction—the obstacles we unknowingly create when clients need to reach out. I shared my own recent struggles, like being unable to tap a phone number to call a client while using my mobile. Instead, I found myself forced to manually memorize or copy the number, which introduced unnecessary steps and frustration. The discussion explored how email programs are designed to recognize phone numbers, email addresses, and web links if they are entered as text—making them instantly actionable with just a tap or click. When those details are locked inside a graphic, though, all that valuable functionality disappears. Several points were raised, including the technical glitches that can ruin even a well-intentioned signature—like a software update that changed all my formatting and wiped out my clickable links. I emphasized how easy it is to overlook this problem, because when things work smoothly users never notice the absence of friction, but when something doesn’t work, the irritation is palpable. In the end, I encouraged listeners to check their own signatures, and help friends do the same, urging everyone to eliminate unnecessary friction and make it as easy as possible for customers to contact them. The takeaway is simple: let’s create email signatures that help people take action, not drive them away. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Brian Lawrence - How to achieve next level, authentic content on your website! | 14 Sep 2026 | 00:34:17 | |
Are you content with your content? If a couple landed on your website, would they immediately see what makes you different, or could anyone else put their logo on your site and say the same things? Is your content showing off your originality or just blending you into the crowd? In this guest episode, Brian Lawrence and I unpack why generic content is underperforming, how reviews and real experience help you stand out, and what fresh strategies you should try so clients know exactly why they should choose you. Listen to this new episode for practical tips on making your content truly original and strategies for boosting your authority in a crowded wedding market. About Brian: https://www.brianlawrence.com/
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I sit down with my good friend Brian Lawrence to dive deep into a topic that affects every wedding business: how truly original and effective your website content is—or isn’t. Brian and I explore why so many wedding business websites sound exactly the same and what that sameness really costs you when potential clients are trying to make a decision. We discuss the shift from old-school SEO, where keyword stuffing was king, to today’s new landscape powered by AI, where content has to serve multiple purposes. Now, it’s all about answering real questions that couples, clients, and even search engines—or more specifically, answer engines and generative engines—are actually asking. Brian explains the difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), breaking down how AI is changing what Google and other search engines expect from websites. We get into practical strategies, like using FAQs on every major service page, and why separating information about different services makes your business look more authoritative. We also cover the crucial importance of blogging, especially about events at specific venues, and how to tailor content so it’s unique, emotionally resonant, and demonstrates real expertise, not just generic promises. We talk about the power of online reviews, not just as social proof, but as a gold mine for truly original content. Brian shares how he uses actual client phrases and emotional moments from events to shape website headlines and storytelling, making sites stand out and feel authentic. By the end of the episode, we lay out concrete steps you can take to evaluate your own content for originality, make it more inclusive, keep it fresh, and leverage both your expertise and your clients' voices. If your website content could just as easily belong to your competitor, this episode will help you change that—quickly and authentically. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| What message is your email address sending? | 09 Sep 2026 | 00:10:37 | |
Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gmail or generic email could be holding you back, why spam filters and clients see it as a red flag, and how just one easy change can help you look more established and trustworthy. Listen to this new 8-minute episode for the steps you can take to instantly boost your professionalism and ensure your email stands out for all the right reasons. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I dig into what your email address is really saying about your business and how it can impact first impressions, professionalism, and even your ability to reach your clients. Inspired by a conversation within my certified speaking professionals group, I noticed that a significant number of business solicitations coming from Gmail addresses are immediately flagged as spam or as unprofessional. I talk about why having an email address at your own website, rather than at Gmail, Yahoo, Hotmail, or AOL, makes all the difference. When you use an email address like yourname@yourwebsite.com, you’re instantly providing your name, your website, and your email, giving credibility and making you verifiable. I share my own experience balancing multiple emails and point out how easy technology makes it to consolidate all your inboxes, so using a professional email doesn’t cause you to miss messages. I tell stories about nearly being fooled by headhunters and why even long-established businesses lose trust by sticking with a free generic email. I challenge listeners to consider how they view other professionals—like doctors or lawyers—using non-business email addresses and suggest it’s time for everyone in the wedding industry to step up. If you want to be seen as legitimate, reliable, and trustworthy, upgrading your email is one of the simplest steps you can take. I wrap up by offering actionable advice on how easy and affordable it is to make the switch, and why now is the time to stop giving clients a reason to question your business’s credibility. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Things that can make you sound old! | 02 Sep 2026 | 00:11:17 | |
Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my previous email” and wonder why your younger clients aren’t responding? In this episode, I share what happens when language and etiquette don’t keep up with the times, why Gen Z might be confused by some of your go-to phrases, and how small changes in wording can help you connect with today’s couples. Discover the subtle ways your language might be holding you back and what to use instead so you’re not accidentally putting a generational distance between you and your next booking. Listen to this new 9-minute episode for practical phrases to use, tips on writing messages that connect, and ways to avoid sounding out of touch with younger clients. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I dive into the subtle ways our language can instantly reveal our age or even create an unintentional distance between us and today’s wedding clients. The conversation focused on everyday phrases and writing habits that sound outdated or overly formal to younger generations, particularly Gen Z. One concept discussed was how terms like "P.S.", "enclosed please find", or "at your earliest convenience" come across as relics from another era. I shared how my own experiences, including a recent workshop interaction with a Gen Z attendee who did not know what "P.S." means, opened my eyes to the generation gap in communication styles. A key theme that emerged was the importance of simplifying language to mirror how people actually talk and write now. The discussion explored practical swaps, encouraging the use of "BTW" instead of "P.S.", and replacing stiff sign-offs like "sincerely" or "cordially" with a simple "thanks". Several points were raised, including how emails should be short enough to fit on one screen, use easy-to-read formatting, and end with a clear, direct question. I also talked about keeping communication inclusive, for example, referring to "couples" or "partners" instead of just "bride and groom," and avoiding formal appointment language in favor of casual invites like "pick a time to chat". The episode also addresses digital habits, such as making contact info prominent and current on social platforms, recognizing many younger clients might never visit a website, and understanding the frustration of difficult-to-navigate customer service. I encouraged the use of AI tools to analyze and refresh business messaging to better connect with Gen Z audiences. Ultimately, the episode aims to help all of us in the wedding industry sound more approachable and up-to-date so we can continue to build great relationships with clients of every generation. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Mark Chapman - ChatGPT has ads! | 31 Aug 2026 | 00:37:18 | |
Mark Chapman - ChatGPT has ads Are your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down the new ChatGPT ads, explore the best ways to target, test, and refine your messaging, and uncover what truly sets your business apart in a crowded digital landscape. Listen to this new episode for actionable strategies to target better, craft standout ads, and make your marketing spend truly count. About Mark Mark is the wedding industry's authority on paid advertising. His deep fascination with paid ads started way back in 2010 when he cracked the code of Google Ads for his family's wedding business. After mastering ads for himself he started helping others > and fast forward to now, his team successfully manages $30M per year in paid ads for wedding businesses across the country. When he's not studying advertising data and trends you can find Mark snowboarding, hiking and enjoying everything mother nature has to offer at his home in Mammoth Lakes, CA!
Email: Hello@TheIDoSociety.com Text: (760) 647-0403 Web: TheIDoSociety.com Socials: @theidosociety If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I sit down with my friend Mark Chapman to dive deep into the brand new world of ChatGPT ads and what these mean for wedding professionals and business owners in our industry. We break down exactly how ChatGPT's advertising works, including the types of accounts that see ads, budget minimums, and how the context hints feature shapes targeting. Mark Chapman explains where ads appear within user conversations, why there’s only one ad per conversation, and how this exclusive real estate can be a real advantage compared to more crowded ad platforms. We get practical by discussing the process of creating strong context hints and why keeping them specific to your service or offer is so important, especially since ChatGPT is different from platforms that let you target age or other demographics. Mark Chapman walks through campaign structure, geographic targeting all the way down to zip codes, and how you can set specific ad runs for time-sensitive promotions like trunk shows. We also get into the creative side, including best practices for headlines, descriptions, and images given the tight character limits in ChatGPT ads. We talk cost and ROI, addressing concerns about minimum spend, click pricing, and how to judge if your investment is yielding meaningful inquiries and bookings. Mark Chapman shares early campaign results, conversion tracking, and A/B testing insights, and together we highlight the value of differentiating your offer in a way that truly stands out. Most importantly, we emphasize that success comes from consistent testing, optimization, and embracing the natural delay between advertising and seeing actual sales in the wedding space. By the end of our conversation, you’ll have a clear understanding of whether ChatGPT ads are right for your business, how to approach this evolving platform, and why being an early adopter can give you a competitive edge as more couples are using AI tools for their wedding planning journey. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Don't say "expensive "! | 26 Aug 2026 | 00:09:07 | |
Don't say "expensive "! Are you letting your own wallet dictate what you think your clients can spend? Do you know the difference between something being “expensive” and something delivering real value? In this episode, I challenge the way we talk about pricing and explain why “expensive” isn’t about the dollar amount but about whether the value matches the investment. Could changing your mindset around this unlock new possibilities for your business and sales? Listen to this new 7-minute episode for a fresh perspective on pricing, priorities and how to confidently ask what you’re worth. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I dive into the real meaning of the word "expensive" and challenge the way we use it in the wedding business. The conversation focused on how "expensive" is not about the amount of money someone spends but about the value and return on investment they feel they receive. I explore situations where clients spend more than they expected but are thrilled with the results, explaining that in those moments, the experience wasn’t actually expensive, even if it represented a higher outlay than they anticipated. A key theme that emerged was the importance of understanding priorities. People put their money where their priorities are, and what seems like a high price to one person may not feel the same to another based on what matters most to them. The discussion explored common struggles faced by wedding professionals, especially when it comes to raising their prices. Several points were raised, including that viewing your own service as "expensive" can actually hold you back and make you hesitant to increase your rates. Selling based on your own wallet rather than focusing on your client's priorities and perceived value limits your growth. I share stories from my own experience in the industry, highlighting how overcoming my own limiting beliefs about pricing and value allowed me to confidently charge more and deliver even better results. Ultimately, the message is clear: erase the word "expensive" from your vocabulary, focus on the value created, and trust that clients who see that value will be happy with their investment. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| No, I don't want to talk to you on the phone to get a price! | 19 Aug 2026 | 00:13:09 | |
No, I don't want to talk to you on the phone to get a price! How much friction is hiding in your inquiry process? Are you forcing prospects to book a call before sharing pricing info? Is requiring a phone number or too many form fields pushing potential clients away before you even get a chance to talk? In this episode I share real stories and research about where we lose people by making it too hard to start a conversation, and how simple changes can bring in more inquiries from couples who are ready to connect. Listen to this new 11-minute episode for practical questions you can ask yourself, and easy steps to make your contact process easier and win more clients. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/
In this episode, I share my personal journey with a tech company I discovered at a trade show and how their approach to sharing pricing details made me think about customer friction in the wedding industry and beyond. I was interested in their innovative app for capturing contacts but was quickly frustrated by their process. Their website’s pricing tab simply led me to a contact form that required me to schedule a call instead of giving me even a basic idea of their costs. When I reluctantly filled out the form, I was met with persistent requests for a phone meeting. I made it clear I only needed a ballpark price before deciding to talk further, but they initially insisted on a call. Only after I pushed back did I finally get a price, which turned out to be far more than I expected. This kind of unnecessary friction, where a business insists on too much information or awkward communication methods, is a surefire way to lose prospects. I discuss how requiring a phone number or even a full mailing address just to ask a question is especially off-putting to Gen Y and Gen Z couples who avoid phone calls. I walk through real examples and statistics that show the more fields your contact form requires, the fewer inquiries you will receive. I urge you to step into the shoes of your potential customers and experience your inquiry process from their perspective. Making it quick and easy to reach you with minimal required information and being transparent about pricing up front can make all the difference. By removing these barriers and being flexible with communication preferences, you will attract more qualified leads and set the tone for a better client relationship. Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Ben Bilbrough - Getting Gen Z to the polls! | 17 Aug 2026 | 00:37:41 | |
Ben Bilbrough - Getting Gen Z to the polls How much does your vote really count? Are you overlooking hidden ways to make a bigger impact, especially if you are Gen Z or just starting to engage in your community? In this guest episode with Ben Bilbrough, we explore how data, technology, and evolving habits reveal unseen power in our choices. What if your individual influence is greater in some places than in others? Are you making informed decisions that truly harness your potential, both in business and civic life? Discover tools and insights that help you recognize the real value of your actions and voice. Listen to this new episode for a new outlook on audience, influence, and why understanding your true impact can guide how you participate at work and in your community. About Ben: U26 VotePower Score - Learn how much power your vote has this year compared to the typical voter. U26.vote LinkedIn - Ben Bilbrough
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Don't Let AI Make the Decisions For You! | 12 Aug 2026 | 00:10:54 | |
Are you letting artificial intelligence make choices about your content without your final say? Have you published something that did not sound like your voice? In this episode, I explore how to keep your creativity and judgment in control and why your personal touch still matters most. Listen to this new 9 minute episode for practical reminders about owning your ideas and making sure every message represents you and your business. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| How to get the most out of wedding shows! | 05 Aug 2026 | 00:16:16 | |
Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterward and lose momentum? Are you prepared not just on the day, but for what happens before and after? In this episode I share why follow-up is the real secret to wedding show success, how to engage couples with the right messaging and landing pages, and why bringing the right team matters more than just a pretty booth. Listen to this new 12-minute episode for practical tips to improve your wedding show ROI and make sure your follow-up stands out. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Kids at Weddings! -Natalia Ramos | 03 Aug 2026 | 00:26:23 | |
Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it look like to intentionally include kids so everyone has a memorable experience? In this episode, I chat with Natalia Ramos about why curating an engaging space for children is more than just putting a babysitter in the room and how understanding each child’s needs can elevate the whole event. Find out what planners, venues, and couples need to think about early on and discover practical tips for making sure both kids and adults have a great time. Listen to this new episode for strategies on including kids at events so parents can relax and everyone can enjoy the wedding day. About Natalia: Natalia Ramos is the founder of Natt's Treehouse, a luxury wedding childcare company specializing in creating professional childcare experiences for weddings and special events. A former teacher with over 15 years of childcare experience, Natalia helps couples, planners, and families create celebrations where every generation can be fully present and enjoy the day. Based in New Jersey, she serves weddings throughout the Tri-State area and beyond. Contact Natalia: Website: www.nattstreehouse.com IG: @nattstreehouse Tiktok: @weddingbabysitter Summary In this episode, I sit down with Natalia Ramos, founder of Nat’s Treehouse, to explore how to thoughtfully include kids at weddings. Natalia Ramos draws on her education background to create more than just a babysitting service, offering curated spaces and activities that engage children and allow parents and guests to fully enjoy the festivities. She explains the consultation process she uses to understand each family's needs, how she adapts for various ages and special needs, and why she avoids relying on screens or video games. Natalia Ramos also shares practical tips for planning, handling challenging behaviors, and creatively setting up kids’ spaces in different types of venues. Whether you are a planner, a wedding professional, or simply planning an event with kids in attendance, this episode offers actionable advice to make the day enjoyable for guests of all ages. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| The great improvers are willing to get uncomfortable! | 29 Jul 2026 | 00:11:24 | |
What’s the last thing you did that made you uncomfortable professionally or personally? Are you stretching beyond your comfort zone or settling for what you already know? How could trying something new, even if it feels strange, help you grow your skills, confidence, or your wedding business? In this episode I share reminders and real stories of why seeking discomfort leads to satisfaction, learning, and improvement in everything from learning new languages to trying new restaurants. Listen to this new 9-minute episode for a push to get out of your comfort zone and practical encouragement to embrace the discomfort that leads to growth. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Should you use Vibe coding? | 22 Jul 2026 | 00:11:43 | |
Should you use Vibe coding? Can you trust AI to build your website or automate your workflows, or are you trading speed for reliability and security? What if the code breaks just when you need it most? In this episode, I dig into why Vibe coding sounds easy, but the real experts know the dangers of letting AI take the wheel for critical parts of your business. Listen to this new 9-minute episode for insights on when to trust AI-powered solutions, where you should use a pro, and how to protect your business from costly technology surprises. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Matt Campbell - An event pro with no category is invisible! | 20 Jul 2026 | 00:28:40 | |
Are you struggling to stand out in the crowded wedding industry? What if focusing on a specific niche could make you the first person people think of? In this guest episode with Matt Campbell, we ask: What does it take to become the go-to expert? How do your reviews, social media, and content reflect the category you want to own? We explore real strategies for narrowing your focus while still enjoying the work you love—and why that focus is crucial for referrals, higher fees, and success in a changing digital world. Listen to this new episode for ideas on how defining your specialty can help you build authority and become the top pick for your ideal clients. About Matt: Contact: https://weddingmusicletter.com/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Make a résumé of your failures! | 15 Jul 2026 | 00:08:43 | |
Make a résumé of your failures! Have you ever thought about listing out your business failures? What would it look like if you embraced your mistakes instead of hiding them? Would sharing your stumbles actually help you and your team grow? In this episode I explore why acknowledging what hasn't worked is more liberating than embarrassing and how learning from failed attempts can lead to better ideas, stronger teams, and bigger wins in your wedding business. Listen to this new 7-minute episode for a fresh perspective on turning failure into opportunity and how being open about your missteps could build a stronger business culture. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Are you using AI as more than just a fancy search engine? | 08 Jul 2026 | 00:08:07 | |
Are you just searching for answers and accepting quick results, or are you using AI to actually improve your business processes and profits? In this episode, I ask how you can move from using AI as a tool for speed to using it as an engine for real results. Are you among the few who will benefit most, or are you just speeding up the same old routine? Listen to this new 6-minute episode for insight on how to move past surface-level AI use and start seeing real economic gains in your business. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Sam Silverstein - No Excuses for a Day | 06 Jul 2026 | 00:36:08 | |
Can you really go a full day without making a single excuse? What new perspective could you gain by trying? What would your clients and team notice if you owned every mistake instead of explaining it away? In this special guest episode, I sit down with Sam Silverstein to discuss how eliminating excuses can change your business, deepen your relationships, and unlock opportunities you didn’t even realize you were missing. Listen to this new episode for firsthand stories, practical strategies, and the challenge that might just shift the way you lead and work. https://www.linkedin.com/in/samsilverstein/ https://www.instagram.com/samsilverstein/ https://www.facebook.com/samsilversteininc/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Nothing at Facebook is someone else's problem! | 01 Jul 2026 | 00:10:09 | |
Are you truly taking ownership of every issue that comes your way? What would happen if everyone on your team treated problems as theirs to solve? In this episode, I explore why passing the buck hurts your business and how empowering your team to act on issues leads to better results, happier customers, and more satisfaction at work. Listen to this new 8 minute episode for a push to embrace responsibility in your company and discover how that mindset can make your business stronger. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Don't layer AI on top of broken processes! | 24 Jun 2026 | 00:10:54 | |
Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this episode I ask whether you’re using AI as a tool—or handing over your creativity and critical thinking. I’ll share why it’s essential to review, revise, and take true ownership of everything that represents your business, and how you can use AI to help brainstorm and generate ideas without losing your personal touch. Listen to this new 9-minute episode for ways to use AI to support your business—without ever letting it replace your judgment or your voice. Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Phil Gerbyshak - 20 Daily Non-Negotiables to Unwind Your Nervous System! | 22 Jun 2026 | 00:27:25 | |
Feeling anxious or overwhelmed as you hustle through your busy days? What if a few simple, daily practices could help you unwind your nervous system and show up more calm and present—for your clients and for yourself? In this special guest episode, Phil Gerbyshak joins me to talk about the “non-negotiables” that help him slow down, find stillness, and appreciate what’s right in front of him. What would your work—and your life—look like if you let even one moment be enough? About Phil: Today, he brings that same energy to conversations about relationships, communication, burnout prevention, and creating experiences people actually remember. Whether he’s teaching students, speaking to business leaders, or connecting with event professionals, Phil believes the best moments happen when people feel seen, valued, and like they truly belong. Listen to this new episode for down-to-earth tips from Phil on reducing stress and embracing slow happiness, even in the busiest seasons. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| If there's no risk of failure, there's no opportunity for growth | 17 Jun 2026 | 00:08:18 | |
Are you playing it too safe in your business, avoiding the chance to learn and stretch beyond your comfort zone? What could you accomplish if you focused less on the fear of failure, and more on the opportunities that come from simply trying something new—even if it doesn’t go as planned? In this episode, I share insights on reframing failure, recognizing unexpected wins, and taking control of how you respond when things don’t turn out the way you hoped. Listen to this new 6-minute episode for motivation to embrace the risk of failure as your stepping stone to growth and progress. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| ADHD is Awesome! | 10 Jun 2026 | 00:09:13 | |
Is ADHD really a superpower hiding in plain sight? What if the qualities you thought were obstacles are actually your greatest business assets? How can understanding a different perspective—whether it’s ADHD, autism, or dyslexia—change the way you work with clients and partners? In this episode, I reflect on how embracing neurodiversity helps us all see hidden strengths in ourselves and those around us, from hyper-focus to creative problem-solving, and why “different” often means “awesome.” Listen to this new 7-minute episode for insights on using our unique brains to our advantage and building better, more understanding business relationships. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Becca Pountney - Marketing Theme Park or Marketing Funnel! | 08 Jun 2026 | 00:35:39 | |
Are you still relying on the old marketing funnel—or ready to embrace the chaos of today’s “theme park” marketing world? What actually makes you stand out in a crowded industry, and are you tracking what works or just chasing the newest trends? In this episode, I sit down with UK wedding industry marketing expert Becca Pountney to explore her innovative “marketing theme park” concept, why data matters more than ever, and what it really takes to attract ideal couples in 2026 and beyond. Listen to this new episode for smart strategies on getting visible, understanding your customers, and making your wedding business the destination clients can’t resist. Becca Pountney is one of the UK's leading wedding marketing experts, helping venues and wedding professionals attract more bookings through smart, practical marketing strategies. She is the award-winning host of Wedding Pros Who Are Ready to Grow and author of Done is Better Than Perfect. Contact Becca: Website: https://beccapountney.com/ Facebook: https://www.facebook.com/beccapountney LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 Podcast: https://wedding-pros.captivate.fm/listen Book: https://a.co/d/42Y30LB If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Do the names of your packages matter? | 03 Jun 2026 | 00:07:30 | |
If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver. Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your conversations, and stand out from your competitors. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| If you don't like the outcome, don't blame the app or the tool | 27 May 2026 | 00:07:42 | |
If you don’t like the outcome, are you blaming the app, the tool, or taking a look at your own approach? Are you asking yourself if you’re using the right input, giving clear prompts, or even using the right tool for the job? In this episode, I dig into why blaming technology often misses the real cause, and how getting better results might be more about how you use the tool—not the tool itself. Listen to this new 6-minute episode for a quick mindset shift on getting better results by focusing on your approach, not just the technology. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Andy Neillie - The silent leader! | 25 May 2026 | 00:27:55 | |
Are you making everything run smoothly without stepping into the spotlight? Are you letting your work speak for itself, or do you feel the need to get the credit? In this episode, I talk about the power and business impact of being a silent leader—how subtle direction, teamwork, and humility can elevate everyone’s experience (including the client’s) and strengthen your business relationships. Listen to this new episode for insights on building trust, empowering your team, and making every event a seamless success—by leading from behind the scenes.
Best-selling leadership author Dr. Andy built a business from start-up to $5 million in annual sales. He recently sold the business to focus full-time on helping other leaders develop their teams. His leadership philosophy blends practical wisdom with a focus on humility and resilience. Beyond business, Andy is active at his church; he is also a fitness enthusiast and pet owner, often finding leadership lessons in unexpected places—whether in the gym, managing a business, or observing the habits of the many dogs he and his family have rescued over the years. His ability to weave relatable, everyday experiences into powerful leadership insights makes Neillie a sought-after speaker and mentor. Contact Andy: If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Is Anchoring bias hurting your sales? | 20 May 2026 | 00:09:59 | |
Is your starting price telling customers more than you think? Are you anchoring expectations too low—and then working uphill to justify your real value? What happens when clients see “starting at” and then get sticker shock when the actual results they want cost more? In this episode, I challenge the use of starting prices, reveal the power of anchoring bias, and discuss how reframing your pricing approach could help you sell for value—not from the bottom. Listen to this new 8-minute episode for a fresh perspective on presenting your prices and why a range might work better than a starting price. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Hope for the unintended outcome! | 13 May 2026 | 00:10:37 | |
What if the best results in your business and life come from what you didn’t see coming? What if your last “failure” was actually a success in disguise? In this episode, I share stories of accidental inventions, personal surprises, and why looking for new opportunities in unexpected outcomes can be the real game-changer in both life and the wedding industry. Listen to this new 8-minute episode for a fresh perspective on turning “failures” into unexpected wins and why being open to the unintended can lead to your next big success. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Tim Richardson - Are you practicing Pausitivity? | 11 May 2026 | 00:31:47 | |
What if you paused—really paused—just long enough to let the best ideas surface? What possibilities could emerge for your business if you built in moments of quiet, or even a technology sabbatical? In this episode, I talk about how hitting the pause button can fuel innovation, help reset your mindset, and encourage out-of-the-box thinking for both you and your team. Listen to this new episode for inspiration on using intentional pauses to recharge your creativity and discover fresh solutions by simply stepping back. About Tim: With a background in luxury hospitality, including leading the effort to obtain AAA's Five Diamond award at the Ponte Vedra Inn & Club, Tim shares practical, real-world strategies (and a few entertaining stories) to help clients handle customers, conversations, and chaos with confidence. Subscribe to his newletter here - https://www.linkedin.com/newsletters/pausitivity-6885273916768686080/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Do you seek contrarian views? | 06 May 2026 | 00:07:50 | |
Are you open to hearing opinions that challenge your own, or do you find yourself surrounded by people who always agree with you? What could you gain by inviting critical feedback before sharing your own perspective? In this episode, I share why the best leaders actively look for dissenting voices and how doing so leads to better decisions, using examples from both business and science (like Darwin!). Learn how questioning your assumptions can reveal blind spots, prevent costly mistakes, and ultimately help you grow—if you’re willing to listen. Listen to this new 6-minute episode for practical ways to welcome different viewpoints, and see how asking tough questions can lead to stronger results. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Sunk cost bias - is this hurting your business? | 29 Apr 2026 | 00:08:41 | |
Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward. Listen to this new 7-minute episode for eye-opening examples and practical ways to recognize (and move past) the sunk cost bias in your business decisions. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Avish Parashar - What can improv teach us on how to crush apathy in our businesses? | 27 Apr 2026 | 00:31:51 | |
Avish Parashar - What can improv teach us on how to crush apathy in our businesses? Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your mindset can transform engagement in your business, with insights from improv and practical steps for moving from passive acceptance to genuine excitement—even in the face of overwhelm or uncertainty. Listen to this new episode for practical ideas to spot hidden apathy, empower your people, and use “yes, and” to fuel meaningful change and creativity in your business. About Avish: Avish Parashar, originally from Poughkeepsie, New York and now based in Philadelphia, started in theater but quickly pivoted to improv in college, launching a career that led him to found Polywumpus Improv Comedy. Through that experience, he discovered that the principles of improv translate directly to navigating real-world change. Today, he’s a keynote speaker and author who helps leaders and teams embrace uncertainty, boost creativity, and shift from apathy to engagement using the “Yes, And” mindset. Blending humor, audience interaction, and practical tools, Avish empowers organizations to turn change into opportunity, with a core message that the real barrier isn’t resistance—it’s apathy—and that growth comes from saying “Yes, And” to what’s next. Website: https://www.AvishParashar.com Book URL: https://avishparashar.com/say-yes-and-to-change/ LinkedIn: https://www.linkedin.com/in/avishparashar/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Pricing Transparency - why it matters! | 22 Apr 2026 | 00:11:03 | |
Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the power of pricing transparency—not just for budget shoppers, but at all price levels. How can sharing even a range help attract the right clients and save you time in the process? What if being more transparent is the real game-changer for your business? Listen to this new 9-minute episode for practical advice on balancing transparency, filtering leads, and attracting customers who value what you offer—and can afford it. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Can you make your own business obsolete before someone does it for you? | 15 Apr 2026 | 00:08:15 | |
Are you holding onto products or services just because they've always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your day-to-day? In this episode, I explore the importance of constantly evaluating what you offer, being willing to cut what's not working, and why it's crucial to stay one step ahead—even if others start copying you. Listen to this new 6-minute episode for insight on deciding what to keep, what to cut, and how staying proactive can keep your business thriving. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| So, I had a conversation with ChatGPT, no really, I did, and you can hear it! | 13 Apr 2026 | 00:22:15 | |
How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don't understand? Is your website’s first impression still speaking to the couples of five years ago? In this episode, I have a conversation with ChatGPT (yes, an actual conversation) on how to use AI as your collaborator to interpret data, refresh your messaging, and become a stronger prompt engineer so you can amplify what’s already working in your business. Listen to this new 20-minute conversation I had with ChatGPT for practical ideas on using AI to save time, update your website, and turn confusing data into actionable insights. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| You've been prompting for years! | 08 Apr 2026 | 00:06:49 | |
You've been prompting for years! Are you getting the best results from your clients, employees, or even AI? Have you ever wondered why vague instructions lead to vague outcomes? In this episode, I explore how the way you communicate—whether with people or technology—impacts the results you get. Discover why context, clarity, and details in your input matter, and how they can bring you closer to the answers you need. Listen to this new 5-minute episode for practical ways to give better direction and improve your outcomes—whether in business, with clients, or using AI. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| People like to buy, they don’t like to be sold to! | 01 Apr 2026 | 00:12:30 | |
Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear choices and real answers can help clients buy with confidence—rather than running the other way. Listen to this new 10-minute episode for insight on how to remove buying barriers, answer questions, and turn your approach from salesy to supportive. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Beth Fox - Confessions of a Gen Z Bride | 30 Mar 2026 | 00:41:37 | |
Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transparent and reduced the friction for Gen Z clients? In this episode, I share a first-hand account from a Gen Z bride and wedding industry insider about why she ghosted her first venue, what vendors are getting wrong with their first responses, and how follow-up and adding genuine value—not just sales tactics—can turn inquiries into bookings. Listen to this new episode for insights on how clear communication, upfront pricing, and a personal, helpful touch can set you apart and convert more of today’s couples. About Beth: With over 10 years of experience in customer service, I’m passionate about building genuine, lasting relationships; whether that's supporting clients, connecting with venues, or working as part of a brilliant team. I enjoy sharing my knowledge of the wedding industry, offering a unique perspective of an ex venue coordinator and current GenZ bride-to-be. Contact info: Beth@weddingdates.co.uk LinkedIn Handle: www.linkedin.com/in/bethlucyfox If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| If you can't walk a mile in their shoes, at least take a few steps | 25 Mar 2026 | 00:10:49 | |
If you can't walk a mile in their shoes, at least take a few steps You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do. Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| She said the quiet part out loud! | 18 Mar 2026 | 00:11:27 | |
Are you treating your wedding inquiries like sales calls instead of conversations? What might you be missing when you skip the human touch and rush to booking a tour or a meeting? In this episode, I explore why couples want genuine connection, how industry habits lead to ghosting, and practical ways to start real conversations that win more bookings. Listen to this new 9-minute episode for actionable advice on adapting your inquiry responses, reducing ghosting, and meeting couples where they are—so you convert more leads by creating meaningful engagement, not just transactions. f you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Anthony Lambatos, Footer's Catering - When Less is More! | 16 Mar 2026 | 00:27:44 | |
Is your business suffering from “mission creep”—trying to be everything to everyone? What would happen if you simplified your offerings and focused on doing one thing exceptionally well? In this episode, I explore how subtracting, not adding, can make your business and life better, and why aligning your work with joy and purpose leads to outstanding customer experiences. Listen to this new episode for inspiration on simplifying your business, avoiding burnout, and creating exceptional experiences by focusing on what you love and doing it better every day. About Anthony: Since purchasing Footers Catering from his father in 2010, Anthony and his wife April have quadrupled revenue, maintained retention 50% better than the industry average and opened an event center called Social Capitol. Footers has been recognized nationally for innovation in both catering and culture, earning “Best Places to Work” honors eight years running. In response to industry demand, Anthony founded MIBE, a leadership development and culture-building organization that helps leaders grow people-first organizations. An award-winning speaker, Anthony inspires leaders to create workplaces where fulfilled employees fuel unstoppable results.
LinkedIn: www.linkedin.com/in/anthonylambatos Instagram: @MibeLeadership www.themibe.com (education company) www.footerscatering.com (catering business) www.socialcapitolevents.com (event center) If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| What are you doing to get outside your comfort zone? | 11 Mar 2026 | 00:09:31 | |
How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, I share stories—from learning languages to playing piano live, to earning martial arts belts later in life—about how the best growth happens when we allow ourselves to be imperfect and take that first, shaky step beyond what’s familiar. Listen to this new 8-minute episode for inspiration to step outside your comfort zone, embrace the discomfort of learning, and discover how failing forward can lead to your best results. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| How can you be authentic in an AI world? | 04 Mar 2026 | 00:12:19 | |
Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. What if learning to personalize and really “teach” your AI could take your authenticity to the next level? Listen to this new 10-minute episode for practical ways to make your AI-powered content authentic and uniquely “you”—and learn why giving more context and personalizing your tools will help you stand out. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Lester Young - Smart Goal Setting! | 02 Mar 2026 | 00:35:48 | |
What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just numbers), and how to keep yourself anchored even when business (or life) throws you off track. Listen to this new episode for practical strategies to overcome limiting beliefs, create focused and meaningful goals, and build the mindset that drives consistent progress—one step at a time. Facebook https://www.facebook.com/lester.young.648899 LinkedIn https://www.linkedin.com/in/lester-young-b1b6a0106/ Website: https://path2redemption.org/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| We are not competing! | 25 Feb 2026 | 00:10:55 | |
Do you ever worry that someone else’s success is taking away from yours? What if focusing on how your competitors are doing actually keeps you from reaching your own goals? In this episode, I ask: Could you be more successful by putting your energy into your own unique results rather than measuring against the competition? What might you accomplish if you stopped defining success by someone else’s achievements? I’ll be sharing why your market is bigger than you think, why every client doesn’t need to be your client, and why your definition of success should be yours alone. Listen to this new 9-minute episode for a fresh perspective on competition and how investing in your own growth can bring more opportunities than you think. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| You can't motivate in the negative! | 18 Feb 2026 | 00:09:13 | |
Are you leading your team by reminding them of what not to do—or are you focusing on what you want to achieve together? Do negative approaches hold you back from moving forward after setbacks? In this episode, I dig into why positive motivation is the key for yourself and your business, share lessons from my experience, and hint at practical ways to get past sunk costs and focus on winning together. Listen to this new 7-minute episode for guidance on choosing positive motivation, moving past failures, and leading your team forward, no matter the challenges. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||
| Brian Lawrence - Answer Engine Optimization | 16 Feb 2026 | 00:35:14 | |
Is your website truly speaking the language of AI, or are you getting lost in translation? What happens when couples use AI to search for wedding pros—are you coming up as the answer, or is your competitor? In this episode, I dive into how the way we search has changed, why it’s not just about traditional SEO anymore, and what practical steps you can take to help AI understand your business accurately. Learn how a simple page hidden from your navigation could be the game-changer in your online visibility, and why regularly updating your reviews and fresh content matters more than ever. Listen to this new episode for practical tips on making your website AI-friendly, creating an AI-focused resume page, and boosting your findability as search keeps evolving. About Brian: https://www.brianlawrence.com/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com | |||