Explorez tous les épisodes du podcast We Live It | LiveAg's Livestock Marketing Podcast
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| The Gut Health Secret Behind Healthier Calves with Dr. Chris Cassady | 17 Sep 2026 | 00:26:17 | |
Nutrition might be the one variable in a cattle operation a producer can actually control — and according to Dr. Chris Cassady, it's also one of the most overlooked drivers of value on sale day. In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Dr. Chris Cassady, Director of Technical Services at BioZyme, to break down exactly how the company's nutrition programs translate into healthier, more marketable cattle. Chris shares his path from growing up on a diversified Illinois grain and cattle farm through Texas A&M, a master's and PhD at the University of Illinois, and a faculty position at Iowa State before joining BioZyme's technical team. From there, the guys dig into the VitaFerm Raised badge — a value-added program for calves fed VitaFerm in utero or for at least 45 days leading up to sale — and why buyers increasingly view a documented nutrition program as a signal of overall management quality. Chris explains the science behind the gut-immunity connection (roughly 70% of the immune system lives in the gut) and how that ties directly into vaccine response and long-term health. They also walk step-by-step through the Gain Smart program: the drench that jump-starts appetite in freshly received, stressed calves; the stress tubs that keep gut health in check through the first two to three weeks; and the fortified mineral and vitamin line that carries cattle the rest of the way to delivery. Ty shares a real-world example of nearly a pound-a-day gain difference between two adjacent wheat pastures where mineral was the only variable — plus their own experience running Liquid Boost through the water tank. Chris closes out with a look at Sure Start, BioZyme's day-old calving drench built to support passive immunity right at tagging. Whether you're a commercial cow-calf producer, a stocker or backgrounder, or a cattle rep helping clients tell their nutrition story on sale day, this conversation is packed with practical takeaways on turning a feeding program into real value. Topics Covered: 🧬 Powered by BioZyme® The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Proper cattle nutrition is the foundation of livestock health. Through LiveAg's nationwide video auction platform, cattle fed BioZyme minerals gain exposure to a national buyer base, often resulting in premium returns. 🔗 Learn more: https://biozymeinc.com/blog/biozyme-partners-with-liveag/
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| Limousin & LimFlex Genetics Explained with NALF's Mark Anderson | 27 Aug 2026 | 00:20:59 | |
In this episode of We Live It, Ty deCordova and Wade Leist sit down with Mark Anderson, Executive Director of the North American Limousin Foundation (NALF), live at the Buffalo Bill Center of the West in Cody, Wyoming. Mark's path to NALF ran through a cow-calf operation, a degree from Colorado State, six years at CattleFax learning risk management and market analysis, and 23 years managing feedyards — giving him a rare, full-circle view of how the cattle industry has changed from live sales to grid marketing and beyond. The conversation digs into what LimFlex actually delivers: better feed conversion, cleaner yield grades, and real premiums at the packing house. Mark walks through NALF's recent study with Dr. Weber of Kansas State and South Dakota State University, comparing Angus, LimFlex, and purebred Limousin sired calves out of two Montana ranches — the results nearly cut yield grade 4s and 5s in half in the hybrid group. He also previews where red meat yield research out of Texas Tech is heading, and how NALF's genomic database (350,000+ carcass records and counting through IGS) is speeding up genetic progress. Topics Covered: - Mark Anderson's path from cow-calf ranching to CattleFax to 23 years managing feedyards 🧬 Powered by BioZyme® The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Proper cattle nutrition is the foundation of livestock health. Through LiveAg's nationwide video auction platform, cattle fed BioZyme minerals gain exposure to a national buyer base, often resulting in premium returns. 🔗 Learn More: https://biozymeinc.com/blog/biozyme-partners-with-liveag/ Want to learn more about Limousin or LimFlex genetics? Visit NALF.org to find a breeder near you. Interested in marketing your cattle or advertising on We Live It? Reach out to Jean at jean@live-ag.com, or find your local rep at Live-Ag.com. Don't forget to subscribe and hit the bell so you never miss an episode!
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| World Champion Auctioneer Jace Thompson on Carrying the Family Torch | 20 Aug 2026 | 00:25:25 | |
In this episode of We Live It, Ty deCordova and Wade Leist sit down with Jace Thompson, the reigning World Champion Livestock Market Auctioneer, live at the Buffalo Bill Center of the West in Cody, Wyoming. Jace traces his family's three-generation cattle marketing legacy — starting with grandfather Warren Thompson, who built a sale barn legacy in Riverton, Wyoming, from nothing, through his father's 2009 World Championship and move to Billings working alongside Pat Goggins, and finally to Jace's own path from cattle work into auctioneering roughly five to six years ago. The conversation gets personal: Jace opens up about growing up with an auctioneer father, the pivotal role his mom played in bridging that gap and keeping him in the business during a moment he nearly walked away, and what it meant to hear his name called as champion after years of watching from the crowd. Ty, who hired a 21-year-old Jace on the spot in Billings, shares his own side of that story. They also dig into what the title actually involves day to day — serving as a spokesperson for the Livestock Marketing Association (LMA) and its nearly 800 member markets, attending the Common Ground Summit in Fort Worth, and speaking to high schoolers about careers in the cattle and auctioneering business. Whether you're a young producer figuring out your path, an aspiring competition auctioneer, or just someone who loves a good family story rooted in the cattle business, this conversation is one you won't want to miss. Topics Covered: - Three generations of the Thompson family cattle marketing legacy 🧬 Powered by BioZyme® The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Proper cattle nutrition is the foundation of livestock health. Through LiveAg's nationwide video auction platform, cattle fed BioZyme minerals gain exposure to a national buyer base, often resulting in premium returns. 🔗 Learn More: https://biozymeinc.com/blog/biozyme-partners-with-liveag/ Interested in marketing your cattle or advertising on We Live It? Contact Jean at jean@live-ag.com or Keith at Keith@Live-Ag.com. Don't forget to subscribe and hit the bell so you never miss an episode! 00:00 Introduction — Live from Cody, Wyoming | |||
| Growing Agriculture's Workforce: Jessie Jarvis on Building Of the West & Leaders of the West | 06 Aug 2026 | 00:38:56 | |
Jessie Jarvis grew up on a cow-calf ranch in southern Idaho, tried to leave agriculture behind to become an anesthesiologist, and ended up building one of the most important platforms in the industry instead. In this episode of We Live It, Ty deCordova and Wade Leist sit down with Jessie Jarvis — founder of Of the West and host of the Leaders of the West podcast — for one of the most wide-ranging and personal conversations the show has ever recorded. Jessie walks through her path from an internship at the Idaho Cattle Association and Idaho Beef Council, to communications director for ICA, to seven years at the Boutique Hub under mentor Ashley Alderson, to founding Of the West in 2020 — a job platform built specifically for agriculture and western industries. She makes the case that as the world moves toward feeding and clothing 10 billion people by 2050, agriculture can't afford to keep shrinking its workforce, and that the industry has far more career paths than most people realize. As she puts it: there's no job outside of agriculture you can't also find inside it. The conversation also covers what makes her podcast, Leaders of the West, stand out (including her favorite guest ever — Pat Fitzgerald, who helped build iTunes Podcasts at Apple before becoming president of the National Cowboy Hall of Fame Museum), practical resume and job-search advice for anyone applying for work in ag, and the personal side of building a business: marrying a childhood friend, raising two very different kids, and running it all from a rural operation an hour from the nearest Costco. Whether you're a producer trying to hire, a job seeker trying to find your place in agriculture, or a fellow entrepreneur juggling a business and a family, this conversation is full of hard-won perspective on what it takes to build something that lasts.
Find Jessie at OftheWest.co, listen to Leaders of the West wherever you get your podcasts, and follow Of the West on Instagram, LinkedIn, and Facebook. Don't forget to subscribe and hit the bell so you never miss an episode.
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| Bull Genetics, EPDs & the Business Behind Riverbend Ranches with Chris Howell | 30 Jul 2026 | 00:21:03 | |
In this episode of We Live It, Ty deCordova and Wade Leist sit down with Chris Howell in Boise, Idaho, to talk about his decade inside Riverbend Ranches and Riverbend Steaks— and why he decided to step into representing cattle for producers across Nevada, Oregon, California, Idaho, Utah, Wyoming, and South Dakota. Chris breaks down what Riverbend actually is, how Riverbend Steaks sells beef direct to consumers, and how the operation grew from purchasing 3,000-5,000 calves a year to 50,000-70,000. He also shares what he looks for in bull genetics and EPDs, how commercial producers can attach real value to their bull-buying decisions, and why trust is the most important thing a rep can build with a customer. Whether you're a commercial cow-calf producer, a seedstock breeder, or new to the cattle business, this conversation is full of practical insight on genetics, marketing, and what it takes to build a program that lasts. Topics Covered: - Chris Howell's move from Riverbend Ranches to LiveAg Reach Chris Howell directly at Live-Ag.com to start marketing your cattle with him. 00:00 Introduction — Live at the LiveAg Sale in Boise, Idaho | |||
| Beef Genetics, EPDs & Premium Markets Explained with Mark Gardiner | 16 Jul 2026 | 00:50:07 | |
For more than 40 years, Mark Gardiner of Gardiner Angus Ranch has helped shape the modern beef industry through genetics, data, and disciplined cattle selection. In this episode of We Live It, Mark joins Ty deCordova and Casey Mabry to discuss how Angus genetics have transformed beef production, why EPDs matter, the history behind Certified Angus Beef®, the rise of beef-on-dairy, and how producers can build more profitable cow herds. They also dive into artificial insemination (their version of AI), carcass quality, marbling, US Premium Beef, National Beef, herd rebuilding, drought, cattle markets, and why today's beef demand is stronger than ever. Whether you're a commercial cattle producer, seedstock breeder, feeder, or simply interested in where the beef industry is headed, this conversation is packed with practical insight and decades of experience. Topics Covered: 00:00 Meet Mark Gardiner of Gardiner Angus Ranch | |||
| How Ag News Reaches Ranchers Across Montana, Wyoming & The Dakotas | 09 Jul 2026 | 00:32:01 | |
How do ranchers stay informed when they're hours from the nearest town? In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Colter Brown and Amelia Siroky of Northern Ag Network, one of the most trusted agricultural media organizations in the West, serving producers across Montana, Wyoming, North Dakota, and South Dakota. The conversation explores the changing landscape of agricultural communication, how producers consume information today, and why radio continues to play a vital role in rural communities where internet and cell service remain unreliable. From market updates and weather reports to podcasts and digital content, Northern Ag Network shares how they're working to keep producers connected and informed. Along the way, they tackle some of the biggest questions facing agriculture today: What does the cattle market look like across the Northern Plains? The discussion also highlights two impactful initiatives making a difference beyond the ranch gate. How do we better support the mental health of farmers and ranchers? When was the last time someone simply thanked a farmer? Whether you're involved in cattle ranching, farming, agricultural communications, rural leadership, or simply want a better understanding of life in the American West, this episode offers an honest look at the people working every day to keep rural America connected. | |||
| From Canada to Cattle Feeding: Emily Jackson on Beef Demand, Markets & Her Career in Agriculture | 02 Jul 2026 | 00:33:55 | |
What does a career in cattle feeding actually look like? In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Emily Jackson of Arcadia Commodities to discuss her journey from growing up in a cattle-buying family in Canada to becoming a leader in cattle procurement, risk management, and cattle feeding. Emily shares what it's like to buy cattle across North America, how data and technology are changing the cattle industry, and why she believes agriculture still offers incredible opportunities for the next generation. She also discusses the importance of mentorship, the role women continue to play in shaping the future of agriculture, and why beef demand remains strong despite record cattle prices. Along the way, the conversation explores some of the biggest questions facing the beef industry today:
Whether you're involved in cattle feeding, commodity markets, ranching, agricultural leadership, or simply passionate about the future of food production, this episode offers valuable insight into the people helping move the beef industry forward. | |||
| New World Screwworm Explained: What Texas Ranchers Need to Know Right Now | Wayne Cockrell | 18 Jun 2026 | 01:00:50 | |
Is New World Screwworm really a threat to the U.S. cattle industry? In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Wayne Cockrell, Second Vice President of the Texas & Southwestern Cattle Raisers Association, to separate fact from fiction surrounding New World Screwworm and its potential impact on cattle producers, ranchers, wildlife managers, and the broader livestock industry. Wayne explains: ✔️ What New World Screwworm actually is This conversation offers practical guidance, industry insight, and a level-headed look at one of the most talked-about animal health issues facing American agriculture today. Whether you run a cow-calf operation, stocker business, feedyard, hunting ranch, or simply want to stay informed about the future of U.S. livestock production, this episode is packed with timely information from someone working directly on the issue. | |||
| From Ranch Horses to Rope Horses: Inside the Corsica Horse Sale Story | 18 Jun 2026 | 00:33:33 | |
What does it take to build a successful horse auction in today's market? In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse marketing, auction strategy, ranch horses, online bidding, and the evolution of the equine industry. Blake shares his journey from growing up around horse auctions to helping revitalize one of the Midwest's most recognized horse sale facilities. The conversation covers the importance of price discovery, the value of live auctions, horse consignments, digital marketing, and why strong relationships still drive success in the horse business. Whether you're raising ranch horses, selling performance horses, or simply interested in the livestock auction industry, this episode offers valuable insight into one of agriculture's most relationship-driven businesses. | |||
| Earn More for Your Cattle: Third-Party Verification, GAP Certified & NHTC Programs Explained | 18 Jun 2026 | 00:28:21 | |
Certified cattle consistently command stronger premiums and access buyer pools that uncertified cattle simply can't reach. In this episode of the We Live It Livestock & Ranching Podcast, we sit down with Seth Diehm — Customer Account Rep at Earth Claims — to break down exactly how third-party verification works, what GAP certification and NHTC status mean for your bottom line, and whether the audit process is as intimidating as it sounds (it's not). What is GAP certification for cattle? What is NHTC and why does it matter? What's the actual return on certification? What does the audit process look like? About Earth Claims 📞 Ready to get certified? Contact Seth Diehm directly: 🔔 Subscribe for weekly episodes on livestock, ranching, and cattle markets from producers who actually live it. | |||
| Gut Health, Heat Technology & Why the Southeast Cattle Market Is on Fire | 04 Jun 2026 | 00:48:10 | |
Seventy percent of your cattle's immune system lives in the gut — and most producers aren't feeding to that number. In this episode of the We Live It Livestock & Ranching Podcast, Hardy Goodman, Area Sales Manager for VitaFirm by BioZyme, breaks down the science behind gut health, heat stress technology, and why the Southeast cattle market is generating momentum that producers across the country need to pay attention to. What is VitaFirm and what makes it different? What is VitaFirm's heat technology and how does it work? Why does gut health drive cattle immunity? Why is the Southeast cattle market heating up? About Hardy Goodman Hosts: Casey Mabry & Wade Leist 🌐 vitafirm.com | |||
| Value Trace: How Charolais Is Using AI to Revolutionize Feeder Cattle Genetics & Profitability | 07 May 2026 | 00:24:52 | |
In this episode of the We Live It, hosts Ty deCordova and Casey Mabry sit down with Brett Spader, Executive Vice President of the American International Charolais Association (AICA), for a forward-thinking conversation about data, technology, and the future of beef genetics. Brett brings a deep resume to his role at AICA — from his early days as a fieldman for the Kansas Livestock Association, to his time in the auction world, to leading Angus Media and co-founding his own digital agency, Livestock Launch. His career has always orbited the seed stock industry, and that foundation shapes every initiative he's driving at Charolais today. At the center of the conversation is Value Trace — a proprietary AI-powered program built in partnership with Austin-based Frontiers Market. The program deploys solar-powered cameras in commercial feed yards to collect real-time individual animal data, including live weight, feed conversion, predictive red meat yield, predictive quality grade, and health diagnostics. Currently in its third phase, Value Trace now has roughly 3,000 head under camera across nine feed yards in six states. Brett breaks down how the camera technology works — using facial and body conformation recognition to individually identify cattle, weigh them in real time at the bunk, and even predict optimal harvest timing based on back fat, physiological maturity, and sire EPDs. The end goal is simple but powerful: create a full data loop from the seed stock producer all the way through the packer, so that everyone in the chain can make smarter decisions and capture more value. The conversation also digs into why red meat yield is the next major frontier for the U.S. beef industry. With choice grade becoming the new commodity baseline and finish weights climbing, Brett explains why Charolais genetics — known as a terminal sire option — are uniquely positioned to deliver muscle-forward carcasses without sacrificing grade. He also hints at exciting news coming from a K-State life cycle assessment study and new cutout research with Dr. Dwayne Wolf. Whether you're a cow-calf producer, seed stock operator, or cattle feeder, this episode is packed with insight on where beef genetics, technology, and industry data are heading. Visit charolaisusa.com to learn more or connect with the AICA team directly. 🧬 Powered by BioZyme® Sponsored by Parnell Life Sciences:
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| AngusLink Explained: The Genetic Merit Scorecard for Feeder Cattle | 30 Apr 2026 | 00:19:44 | |
In this episode of the We Live It podcast, Ty deCordova and Casey Mabry sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association, to break down the AngusLink program and what it means for commercial cow-calf producers who are serious about getting paid for their genetics. Troy brings a unique perspective to his role — not just as an industry professional, but as someone who spent a lifetime ranching registered Angus and Sim-Angus cattle in Eastern Colorado before joining the Association. That real-world experience shapes the way he talks about genetics: not just as numbers on paper, but as something you have to live to truly understand. At the heart of the conversation is the Genetic Merit Scorecard (GMS) — a tool Troy describes as the "Carfax report" for a pen of feeder cattle. The scorecard uses EPDs from a producer's bull battery to generate four scores — Beef, Feedyard, Grid, and Maternal — all on a 0–200 scale where 100 represents industry average. The result is an objective, third-party-verified snapshot of the genetic potential in a set of calves, helping buyers make confident purchasing decisions and helping sellers get rewarded for the investments they've already made. Troy shares some eye-opening validation data from 120,000 head, showing how each 10-point step up in the scorecard correlates with measurable improvements in marbling, ribeye area, and average daily gain. Cattle enrolled through the National Beef/USPB partnership are averaging over 40% prime — compared to an industry average of around 11%. The guys also cover the GeneMax Advantage — a genomic testing tool that can be layered into the scorecard to improve accuracy and better describe the cow herd over time. And for producers marketing through LiveAg, the scorecard data flows directly into the listing, making it easy for buyers to see the genetics behind what they're bidding on. If you're a cow-calf producer who's been doing things right and not getting credit for it at the sale barn, this episode is for you. Enroll or learn more: Contact IMI Global or the American Angus Association to get started — it takes about a 10–15 minute phone call and your bull battery registration numbers. 🧬 Powered by BioZyme® The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Proper cattle nutrition is the foundation of livestock health. Through LiveAg’s nationwide video auction platform, cattle fed BioZyme minerals gain exposure to a national buyer base, often resulting in premium returns. 🔗 Learn More: https://biozymeinc.com/blog/biozyme-partners-with-liveag/ Sponsored by Parnell Life Sciences: nixiFLOR® is the first FDA-approved generic version of Resflor Gold®, containing the same active ingredients, florfenicol and flunixin meglumine. The FDA determined the product is bioequivalent to Resflor Gold®, offering veterinarians and producers a cost-effective alternative with the same proven performance. Learn more: https://parnell.com/products/livestock/nixiflor
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| Southeast Cattle Marketing Strategy: Selling More Cattle to More Buyers | 23 Apr 2026 | 00:13:12 | |
We're coming to you live from Hope Hull, Alabama, right out of the brand-new Elite Livestock Marketing Group facility. Ty sits down with Darrell Stokes and Jerry Etheredge of Elite Livestock ahead of their Grass Time Special sale on Thursday, April 23, reflecting on a year of partnership with LiveAg and everything that's been built along the way. From the jump, Jerry and Darrell share what the partnership has meant for their operation — increased buyer base, expanded geographic reach, and load lot goals that weren't just met, but surpassed. Darrell even gave away a vacation to Hawaii to make good on a bold promise. The conversation goes deep on what makes this partnership work: trust, people, and a shared foundation of faith. Jerry wraps it up with something worth celebrating: this is the largest video cattle auction ever held in the state of Alabama. That's not a small thing — that's history being made right here at Elite Livestock and LiveAg. If you're a producer looking to grow your program, expand your buyer base, or learn what a LiveAg partnership looks like in the real world, this episode is for you. Reach out to Darrell and Jerry locally, or connect with the LiveAg team wherever you are on www.live-ag.com
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| A League of Their Own: The Head-to-Head Auctioneer Contest Goes National and Heading to Las Vegas | 16 Apr 2026 | 00:24:08 | |
What started as a casual idea between two Oklahoma cattlemen is turning into one of the most ambitious auctioneer competitions the livestock industry has ever seen. Ty and Casey sit down with Sam Stamper of Checotah Livestock and auctioneer Brian Marlin to break down A League of Their Own, a head-to-head auctioneer contest that's already paying out serious money and is about to get a whole lot bigger. Sam and Brian walk through how the concept grew out of their rodeo and match-roping roots, and how a phone call from a mutual friend eventually landed them in Oklahoma City drawing the whole thing out on a napkin with the LiveAg team. What they've built in year one is already turning heads — nine world champion auctioneers, weekly payouts, and over $63,000 paid out to competitors with zero entry fees. Here's what they get into: All contest rounds will be broadcast live on LiveAg's YouTube channel. Visit live-ag.com for sponsorship availability and follow A League of Their Own on social media for updates. The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more: 00:00 — Welcome & Guest Introductions | |||
| Cattle Market Resilience: Live Cattle Rally, Tight Supply & Strong Auction Demand | Weekly Market Update | 31 Mar 2026 | 00:11:15 | |
The cattle market continues to show strong resilience despite plant strikes, high fuel costs, and global uncertainty. In this week’s We Live It Weekly Market Update, Ty DeCordova and Casey Mabry break down the latest trends impacting beef cattle prices, feeder cattle demand, and livestock auctions across the country. This week’s highlights include:
The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. At Blue Reef Agri-Marketing, personal connection is the first step to clarity and confidence in a volatile market. Whether you have a quick question, want to talk strategy, or need a fresh perspective, they're here to help. Contact their team here: https://bluereef.ag/contact-blue-reef/
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| Leading with Purpose in the Livestock Industry: BioZyme CEO Lisa Norton | 26 Mar 2026 | 00:21:34 | |
What does it take to lead with purpose in the livestock industry? BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture. In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base. This conversation highlights: At the end of the day, good cattle start with good management, strong partnerships, and the right people behind them. Subscribe for more conversations with leaders who truly live it. The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. 00:00 Highlight Clip | |||
| Texas Panhandle: Markets, Mindset & the Future of the Cattle Industry | 19 Mar 2026 | 00:25:17 | |
In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Andy Holloway of Canadian, Texas, for a grounded conversation straight out of the Texas Panhandle. They cover what producers are seeing in the market right now, how replacement females are fitting into long-term strategies, and why staying connected to industry conversations matters more than ever. From local insight to bigger-picture policy and market signals, this episode is about thinking ahead, building relationships, and staying sharp in a changing cattle industry. If you’re in the business, thinking about getting in, or just want to stay informed, this is one worth listening to. The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here.
00:00 Intro & Welcome
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| Angus Bulls That Add Value: Discipline, Proven Genetics & Bull Sale Strategy | 05 Mar 2026 | 00:33:01 | |
In this episode of the We Live It Podcast, we sit down with Angus breeder Josh Worthington of Worthington Angus in Dadeville, Missouri. Recently recognized as the American Angus Association's Young Angus Breeder of the Year, Josh shares how discipline, proven genetics, and a customer-first mindset have shaped his Angus bull program. We discuss what commercial cattle producers should look for in Angus bulls, how seedstock decisions impact calf crops at weaning, and why consistency and long-term breeding strategy matter in today’s bull market. Josh also shares insights on building a successful bull sale, reaching new buyers through online bidding, and staying focused on delivering value to customers. Get registered for the Worthington Angus bull sale on March 28, here: https://bid.live-ag.com/events/event/325/worthington-angus-11th-annual-spring-sale If you’re involved in Angus cattle, bull sales, or commercial cow-calf production, this episode is packed with practical insight from a breeder who has built his program from the ground up. 🔔 Subscribe for more conversations with Angus breeders, cattle producers, and leaders in the livestock industry. We’re proud to partner with BioZyme, Inc., the makers of VitaFerm and Gain Smart. Learn more: https://biozymeinc.com/blog/biozyme-partners-with-liveag/ | |||
| What Consumers Want from Beef in 2026 | Raise Well + Source & Age Explained | 26 Feb 2026 | 00:18:00 | |
This week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program.
We cover it all. Doug walks through the evolution of third-party verification programs including:
You don’t build premiums overnight — you build buyer pools.
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| From Feedlots to the Big Leagues: Dick Monfort on Building Beef & Baseball Dynasties | 19 Feb 2026 | 00:33:59 | |
Recorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget. We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball. Long before stadium lights and opening day crowds, Dick was riding pens at four years old, feeding cattle alongside his grandfather in northern Colorado. He helped lead one of the most transformative eras in the beef industry, from shipping live animals to pioneering boxed beef, to scaling plants that harvested over 100,000 head per week. He lived through razor-thin margins, near bankruptcy, plant start-ups, industry reinvention, and the relentless grind of feeding a nation. Then came a curveball. In the early 1990s, the Monfort name became tied to Major League Baseball when the Rockies franchise was awarded to Denver. What started as a $95 million investment turned into one of the most recognizable brands in professional sports. Today, Dick’s legacy spans feedyards, packing plants, and a ballpark that seats more than 50,000 fans under the Colorado sky. In this episode, we talk about:
What makes this conversation special is the humility. Dick speaks with deep respect for the cattle industry, calling it the business that “helped feed the world.” For us, recording this episode inside Coors Field felt like a full-circle moment for agriculture. Dick, thank you for your time, your candor, and the blessing of this conversation. It was an honor to sit in your stadium and talk about the industry that built it. If you care about cattle, leadership, grit, or the evolution of American agriculture… this one is for you. 🎧 Listen now and don’t forget to subscribe to the We Live It Podcast.
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| The Power of Stock Show Support: Investing in the Next Generation of Agriculture | 12 Feb 2026 | 00:24:10 | |
In this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts. We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and why getting youth involved in showing livestock is critical to the future of agriculture. From stock shows to mentorship, business leadership to faith in the next generation, this episode dives into: • Youth involvement in showing livestock If you care about the future of the livestock industry and the young people stepping into it, this conversation is one you won’t want to miss. 🎧 Listen now and join us as we continue telling the stories of the people who live it every day. 00:00 – Welcome from Cooper’s | 20,000 Head Selling Today | |||
| Weekly Cattle Market Update: Weather, Feeders & What the CME Index Is Telling Us | 29 Jan 2026 | 00:13:11 | |
This week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now. With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February. They also unpack last week’s Cattle on Feed report, regional supply differences, grain prices, and why feeder cattle remain historically strong despite choppy day-to-day moves.
📌 Topics covered:
00:00 Introduction & New Weekly Market Update Format | |||
| State of the Cattle Market: CattleFax CEO Randy Blach on Supply, Slaughter & Market Direction | 22 Jan 2026 | 00:41:53 | |
CattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market. Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next.
With decades of experience advising ranchers, feeders, packers, and policymakers, Randy brings clarity to a market often clouded by noise. This is a fundamentals-first conversation focused on supply, demand, and disciplined decision-making. If you’re a rancher, feeder, or cattleman trying to understand the forces shaping today’s cattle market, this episode delivers context you can use.
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| Hereford Bulls, Baldies & Big-Picture Leadership with Wyatt Agar | 15 Jan 2026 | 00:14:32 | |
We’re joined by Wyatt Agar of Durbin Creek Ranch on the latest We Live It Podcast to talk Hereford cattle, beef cattle industry leadership, and long-term decision-making in today’s cattle market. Wyatt discusses why engagement at the local and national level matters for producers, reflecting on his time as a Wyoming State Senator and as chairman of the American Hereford Association board of directors. We explore how successful operations think beyond sale day and the impact their genetics have for their commercial customers. The conversation also includes a preview of the Durbin Creek Ranch Hereford Bull Sale on February 4, 2026, featuring PAP-tested Hereford bulls and an outstanding set of F1 baldie females, plus Wyatt’s perspective on the commercial cattle business as a newly onboarded LiveAg commercial representative. A must-listen for seedstock producers, commercial cattlemen, and anyone focused on building a resilient cattle operation. Register to bid on the Durbin Creek Ranch annual bull sale here: https://bid.live-ag.com/events/event/262/14th-annual-bull-sale-durbin-creek-ranch | |||
| Raising Cattle in Florida: Beaver Yoder Shares His Story, Family Legacy, and Life in the Southeast | 11 Dec 2025 | 00:18:49 | |
In this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community. Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to differences in forage, Florida ranching requires grit, creativity, and a deep connection to the land.
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com | |||
| What Lenders Look For When Financing Ranch Equipment and Land | 08 Dec 2025 | 00:24:41 | |
Rising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for. Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and the common mistakes that can delay or derail your loan application. Whether you're a first-time borrower looking to expand your herd, a young producer trying to get started, or an established operation upgrading equipment, this conversation will help you approach financing with confidence. We cover real-world examples of ranchers who've successfully secured financing for herd expansion and equipment upgrades, plus the action steps you should take before ever walking into a lender's office. Financing doesn't have to feel overwhelming - it's a tool that, when used strategically, can help move your operation forward. Key Takeaways:
Ready to put this into action? Register now for the LiveAg End-of-Year Live Virtual Equipment Auction on December 16th. Browse tractors, balers, trailers, livestock handling equipment, and more from trusted operations across the country—then get pre-approved for financing to make your purchase happen. Whether you're upgrading your operation or adding proven machinery to your fleet, this is your chance to invest strategically in equipment that works as hard as you do. Register to bid: https://heyor.ca/wg21Sg | |||
| Blending Tradition with Technology: Modernizing Your Ranch Finances | 26 Nov 2025 | 00:25:04 | |
Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year. Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock. This isn't about replacing ranchers with technology. It's about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you're a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances. Learn more: ambrook.com/liveag Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com | |||
| Building Better Herds | How Trace Minerals Impact Performance, Fertility, and Overall Herd Health | 20 Nov 2025 | 00:30:32 | |
Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation. Shop Zinpro ProFusion: https://heyor.ca/iRRTuy Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd. | |||
| How to Book Your Purebred Sale + Cattle Market Outlook | 13 Nov 2025 | 00:17:30 | |
This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end. We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders. Episode Highlights:
Whether you’re planning a purebred sale or keeping an eye on the market, this episode delivers practical insight you can use. 👉 Subscribe for weekly cattle-market commentary, ranch stories, and industry updates. | |||
| The People Behind the Platform: How LiveAg's Purebred Team Connects Seedstock Producers with Buyers Nationwide | 30 Oct 2025 | 00:32:16 | |
Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country. Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide. Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market. Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.com Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com | |||
| Richard Stober: Revolutionizing Cattle Marketing & Preparing the Next Generation | 23 Oct 2025 | 00:56:09 | |
In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry. Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers. Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft." Thank you to our partners! Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Chapters:
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| Selling Cattle on the Grid, Margin Calls & Cattle Market Outlook | 16 Oct 2025 | 00:35:47 | |
What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format. They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how exports impact U.S. cattle prices, and give you the real talk cattlemen and ranchers need. Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started. Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment Worthington Angus Fall Sale - November 1st at Noon in Dadeville, MO. Register to bid remotely: https://bit.ly/4nMMiiD Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/ Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
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| Buster Frierson: Living the Cowboy Code & Cattle Market Outlook | 09 Oct 2025 | 00:18:46 | |
Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive. Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week. We'd love your feedback on the We Live It podcast. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information. | |||
| Inside Express Ranches: Angus Leadership, Legacy & the Future of the Seedstock Industry | 06 Oct 2025 | 00:14:53 | |
Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management. In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving forward.
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| BioZyme's Alan Lee: 40 Years of Sure Champ Show Supplements | 25 Sep 2025 | 00:34:20 | |
Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock! Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades. 🏆 What You'll Learn:
From the cow-calf operation to the show ring, BioZyme's products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition. Whether you're a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring. Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements. Learn more about Biozyme: https://biozymeinc.com/ We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information. 00:00 Intro | |||
| Common Ground Coalition: 5 Ways Ranchers Can Secure Agriculture's Future | 18 Sep 2025 | 00:23:07 | |
Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition. Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future: ✅ Ag-friendly tax policy
Whether you're a cattle rancher, livestock buyer, or industry stakeholder, this conversation provides actionable insights on joining the movement to strengthen America's livestock industry. Learn more: https://www.commongroundsummit.net Email katy@live-ag.com for advertising opportunities.
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| 2025 World Champion Auctioneer Dean Edge: From Mentorship to Victory | 11 Sep 2025 | 00:15:30 | |
Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career. In this episode, you'll hear about:
Whether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event. | |||
| Cattle Market Madness: How High Can This Thing Go? | 28 Aug 2025 | 00:22:48 | |
Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer. But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities. What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high. The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon. From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions. Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story! | |||
| Angus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus Marketing | 14 Aug 2025 | 00:22:22 | |
Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing. Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between RAAA and Breedr that's revolutionizing how Red Angus producers connect with buyers through cutting-edge digital tools. Whether you're a seasoned Red Angus producer or exploring new marketing avenues for your operation, this conversation provides valuable insights into the future of cattle marketing and the tools available to help you succeed. Learn more: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/ | |||
| Thomas Angus Ranch's Blueprint for Seedstock Success | 07 Aug 2025 | 00:22:04 | |
What does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out. Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that are reshaping what commercial producers want in their bulls, and why adapting genetics to environment isn't just smart, it's essential for raising livestock out West. This isn't your typical ranch tour conversation. Rob dives deep into the strategies that have made Thomas Angus a go-to name for producers who need cattle that can thrive anywhere, from high desert conditions to diverse regional challenges. Whether you're running commercial cattle or just curious about what separates the leaders from the followers in today's Angus industry, this episode delivers insights you won't hear anywhere else. Learn more about Thomas Angus Ranch: https://www.thomasangusranch.com/ | |||
| Livestock Marketing Series: From Contract to Delivery - Maximizing Cattle Marketing ROI | 31 Jul 2025 | 00:33:09 | |
Hosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery. Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep, breaking down consignment contracts, explaining what documentation earns premium prices, and revealing how hand-selected reps ensure transparent transactions for both buyers and sellers. The hosts address marketing strategies for smaller operations that can't fill full truckloads, helping every size ranch maximize their marketing potential. Perfect for cattlemen and women seeking practical livestock marketing insights, stress-free selling strategies, and proven management practices. Whether you're considering video auctions for the first time or looking to optimize your current approach, this episode delivers actionable strategies for modern cattle marketing success. | |||
| Building Teams & Lasting Relationships: LIVE Podcast with Western Livestock Journal's Logan Ipsen | 25 Jul 2025 | 00:19:50 | |
Join host Ty deCordova and guest host Wade Perks from Blue Reef Agri-Marketing for a LIVE recording of the We Live It podcast, featuring Logan Ipsen from the Western Livestock Journal. This episode dives deep into what really drives success in the cattle industry - family legacies, strong relationships, and building the right teams. Logan shares insights on how relationships remain the backbone of cattle marketing, the importance of hiring quality people, and how his rep team and editorial staff make the difference. The conversation explores family backgrounds in ranching, how personal connections still matter in today's market, and the Western Livestock Journal's approach to blending traditional print advertising with modern digital marketing to reach producers across all demographics. Recorded ahead of Thursday's July 24 video auction in Boise, Idaho, this episode offers valuable perspectives on team building, relationship-driven marketing, and maintaining family traditions in agriculture. Essential listening for cattle producers, ranch families, and anyone interested in the human side of livestock marketing. | |||
| Livestock Marketing Series: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason Barber | 17 Jul 2025 | 00:38:23 | |
From Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason Barber Join hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation. In this episode, discover the story behind LiveAg's founding partners, their mission to revolutionize livestock marketing, and the team driving this groundbreaking company that's taken the industry by storm. Jason shares insights on key mentors who shaped his career, his background in the livestock industry, and how the founding team came together to create a company that's changing the game for cattle ranchers nationwide. Whether you're a rancher, livestock marketer, or agricultural entrepreneur, this conversation offers valuable insights into building a successful agtech company and the future of livestock marketing. Interested in marketing your cattle on LiveAg? Find your rep here: https://bit.ly/lareps | |||
| Livestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing | 10 Jul 2025 | 00:22:57 | |
Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line. This episode covers:
This is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales. Resources mentioned:
Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer! Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches. | |||
| Feeder Cattle, Family Ties & Auction Tales: Jimmy Lambert & Wade Liest Live from the Shipshewana | 26 Jun 2025 | 00:15:42 | |
In this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss our cattle market outlook, plenty of customer shout-outs, and behind-the-scenes banter from two of the best in the business. Interested in marketing your cattle on a video auction this summer? Fill out this form to be put in touch with your local LiveAg rep: https://heyor.ca/0V46yJ | |||
| Jared Wareham on Sustainable Beef's New Specification Opportunities | 19 Jun 2025 | 00:38:20 | |
Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant. In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the North Platte program, including American Angus Association and Red Angus Association phenotypic standards, age limitations under 30 months, marbling texture requirements, and muscling specifications that help cattlemen qualify for premium quality grades. The conversation covers critical marketing insights across different cattle breeds - from Charolais and Red Angus to Black Angus - and their unique marketability advantages. This in-depth discussion spans the entire beef supply chain, offering valuable insights for:
Whether you're raising cattle in Nebraska or involved in livestock marketing nationwide, this episode provides actionable insights into today's premium beef programs, specific plant requirements, and sustainable production practices that are shaping the industry's future. | |||
| Montana's Young Gun: Jace Thompson's Auctioneering Legacy, World Travel & Market Outlook | 12 Jun 2025 | 00:31:21 | |
Fresh from the World Livestock Auctioneer Championship, Jace Thompson joins us on the We Live It podcast to discuss his journey from Montana ranch kid to world-class auctioneer. Born into an auctioneering family and raised in the beef cattle industry, Jace offers insights on carrying forward generational traditions while embracing new perspectives. Hear about his eye-opening travels through South Asia, how international exposure changed his view of global markets, and Casey's analysis of where cattle markets are headed. This conversation captures the intersection of family legacy, global awareness, and market intelligence from one of the industry's most promising young professionals. | |||
| Insights from the High Plains with Levi Grove | 05 Jun 2025 | 00:22:02 | |
In this episode of We Live It, hosts Casey Mabry and Ty deCordova sit down with Colorado rancher Levi Grove for a fun, wide-ranging conversation on all things cattle. Raised on the Kansas plains and now managing commercial livestock across Colorado, Levi shares his journey from buying and raising stock to navigating today’s cattle market. Whether you're new to the livestock game or a seasoned producer, you'll enjoy this candid talk about market trends, getting started in trading cattle, and what it really means to live the ranching lifestyle. 🎧 Tune in for real-world advice, laughs, and authentic stories from someone who truly lives and breathes the cattle industry. | |||