Explorez tous les épisodes du podcast Walk-Ins Welcome: A Healthcare Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Ep. 212: Episode Rewind - The Front Desk Evolution (Full UCA Talk) | 24 Dec 2025 | 00:41:50 | |
As we take a short break for the holidays, we’re switching things up with a rewind of one of our most-downloaded, most-talked-about episodes ever. In this replay from the UCA Conference in Dallas, Michael Ray walks through one of the most overlooked, high-impact growth opportunities in urgent care: your front desk. Spoiler alert—this session struck such a chord, it’s now evolving into a full training offering for urgent care teams. If you’re ready to turn your front desk into your secret sales team, improve patient conversion, and stop leaking marketing dollars, this episode is packed with practical insights, scripts, and strategy. We’ll be back with fresh episodes in the new year—but in the meantime, this one’s well worth a second listen. Happy holidays, and we’ll see you in 2026! 💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 211: Meet the Pros: Advocacy, Urgent Care, and Elle Woods Energy with Hannah Green | 17 Dec 2025 | 00:18:59 | |
This week, we’re handing the mic to the woman who keeps the PCMP machine moving: Hannah Green. In this behind-the-scenes, end-of-year episode, Michael sits down with Hannah, our Marketing Director and the strategic engine behind Walk-Ins Welcome and Patient Care Marketing Pros, for an off-the-cuff chat about her journey, her passions, and what really goes into building connection in the urgent care space. From reading goals and Riverside quirks to serious moves in urgent care advocacy, Hannah opens up about what made 2025 such a pivotal year for both her and the PCMP brand. Here’s what’s inside: 🧠 How a solo trip to Experity Connect boosted Hannah’s confidence and shaped our strategy 📣 Why urgent care advocacy is part of our future 📚 A cult memoir, a Hunger Games prequel, and Hannah’s top book of 2025 🎙️ Why this team runs on “Toddlers and Tiaras” energy—and what that actually means 📈 What made our webinars and Facebook ads finally click in 2025 💌 The email open rate secret—and why Hannah really wants to hear from you 💡 A preview of our 2026 Mastermind (psst... join the waitlist!) 👋 Meet Hannah GreenWith experience in graphic design and digital marketing, Hannah brings both creative vision and strategic insight to everything she touches. As the Marketing Coordinator for Patient Care Marketing Pros, she leads all in-house marketing initiatives, ensuring our brand voice stays cohesive, human, and powerfully positioned across every platform. At the heart of Hannah’s work is a passion for creating content that builds trust and genuine connection. From social media strategy and brand messaging to podcast production and event marketing, she crafts content that speaks clearly and resonates deeply. She also oversees our digital presence on platforms like Facebook, LinkedIn, YouTube, and TikTok, driving content strategy in close collaboration with our SEO and Paid Ads teams to maximize both organic and paid performance. When she’s not creating content, you’ll find her hanging out with her cat, Mews, snapping photos of hot dogs (just for the bit), and finding creative ways to reduce her screentime. Usually that means reading, cooking, making art, or spending quality time with friends. 🔗 Resources & Mentions: 🤝 Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannahlgreen/ 📥 Join the 2026 Mastermind Waitlist: A no-pitch, in-person gathering of urgent care leaders committed to growth. 📺 Subscribe on YouTube: Every episode is available in full video format. 📧 Contact Hannah: Want to say hey, ask a question, or just let her know you’re reading the emails? 🎧 Subscribe to the Podcast: Walk-Ins Welcome is available on Spotify, Apple Podcasts, and wherever you listen. 💬 Stay Connected: Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 202: Serving the Underserved in Urgent Care - Interview with Dr. Lindsey Fish from Denver Health Pena Urgent Care Clinic | 15 Oct 2025 | 00:31:39 | |
When most clinics talk growth, they talk volume. But at Denver Health’s Peña Urgent Care, leadership means something deeper. In this episode, Michael and Nick sit down with Dr. Lindsey Fish—Medical Director, educator, researcher, and community leader—to explore what it really means to deliver care where it’s needed most. With over a decade of hands-on experience serving underserved populations, Dr. Fish shares how her clinic, embedded within a safety-net system, balances high acuity care with compassion, equity, and resilience. From federally qualified funding structures to a radically human-first approach to leadership, this conversation pulls back the curtain on a side of urgent care that’s often unseen—but incredibly impactful. We talk about the growing importance of primary care, how urgent care and academic medicine intersect, and why true healthcare transformation starts by listening—to both patients and providers. This episode is full of insight for healthcare leaders, clinicians, and operators who believe in building something bigger than business. 🔍 In This Episode, You’ll Learn🏥 What it’s like to run one of the nation’s largest FQHC-affiliated urgent cares❤️ Why emotional burdens—not clinical challenges—are often the hardest part of patient care📊 How federally funded clinics balance reporting, quality, and access for underserved patients🤝 Why leadership in healthcare must prioritize team support, culture, and burnout prevention🎒 How grassroots community outreach—like backpack drives and trunk-or-treats—becomes real marketing 🧠 About Our GuestDr. Lindsey Fish is the Medical Director of Peña Urgent Care Clinic at Denver Health and an Associate Professor of Medicine at the University of Colorado School of Medicine. With over 10 years of experience running a high-acuity FQHC urgent care that sees 27,000+ visits annually, Dr. Fish is a respected leader in clinical operations, underserved care, and medical education. 🔗 Resources & MentionsConnect with Dr. Fish → LinkedIn 💬 Stay Connected Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 114: How Much Does Healthcare Marketing Cost? | 24 Jan 2024 | 00:32:29 | |
In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing efforts. We also have a blog that dives more into this as well! Check it out: https://patientcaremarketingpros.com/cost-of-healthcare-marketing/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 113: Marketing Mindfully: Standing Out in the Mental Health Space | 17 Jan 2024 | 00:28:27 | |
REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective. • • • • • • • • • • We have a podcast first! Today, we’re responding to an email from Danielle, a loyal listener of Walk-Ins Welcome. Danielle shared the story of her husband, who transitioned from inpatient hospital psychiatry to founding his private practice in 2020. As they navigate the world of marketing together, she sought our insights on how small, budget-conscious psychiatric practices can stand out against larger, private equity-backed competitors. In this episode, we focus on the nuanced challenge of balancing patient privacy with impactful social media marketing in the mental health field. We dive into innovative, cost-effective strategies that safeguard patient confidentiality while effectively promoting a private practice. This episode is an essential listen for any mental health professionals seeking to ethically expand their reach and distinctively position their practice in a competitive market! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 112: Google Deleted Google Sites: What's Next? | 10 Jan 2024 | 00:26:58 | |
REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective. • • • • • • • • • • In this week's episode, Nick and Michael discuss the phasing out of Google Business Sites and the importance of having your own website. They talk about the constant changes in SEO and the need to adapt to Google's rules, as well as emphasizing the importance of optimizing your Google Business Profile and evaluating your website regularly. Tune in to this week’s episode to hear some tips on how to update your profiles and websites!
Intro/Outro Music by Devin Smith Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 111: 2024 Healthcare Marketing Trends | 03 Jan 2024 | 00:30:48 | |
REGISTER FOR THE WEBINAR: Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective. In today's episode, Nick and Michael discuss healthcare marketing trends for 2024. They review the need for HIPAA compliance in digital marketing, and they also explore the importance of first-party data and the role of AI in call tracking and analytics. The conversation covers the benefits of diversifying channel mix and repurposing content, as well as addressing disengagement and distrust in healthcare marketing. The impact of AI on SEO and marketing is discussed, as well as, the digital transformation in healthcare, and the optimization of websites for user experience. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 110: This is an Ad: Boost Your Clinic's Success in the New Year | 27 Dec 2023 | 00:12:52 | |
As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their ability to quickly identify and fix issues, drive clinic success. Connect with us in 2024 to explore how we can help your clinic achieve your goals! Connect with Patient Care Marketing Pros: https://patientcaremarketingpros.com/schedule-a-call/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 109: Bridging the Gap in Patient Experience | 20 Dec 2023 | 00:23:12 | |
In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide clear information and bridge the gap between waiting and receiving care. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 108: Exploring the Multifaceted World of Marketing - Interview with Rachel Davis from DX Management | 13 Dec 2023 | 00:37:02 | |
In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse background in healthcare, franchise management, QSR, retail, technology, political entities, non-profits, and education, offering valuable strategies that have proven successful in her career. This episode is a treasure trove for anyone interested in the intricacies of effective marketing in today's fast-paced environment! Connect with Rachel and AFC: www.afcurgentcare.com https://www.linkedin.com/in/rachelwardendavis15/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| BONUS EPISODE: Evaluating the Past | 11 Dec 2023 | 00:16:33 | |
We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as you begin to map out your 2024. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 107: Recap of 2023: Spotify Wrapped | 06 Dec 2023 | 00:19:07 | |
For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 106: How to Use A.I. to Dominate Your Digital Marketing Strategy | 29 Nov 2023 | 00:27:38 | |
This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI. 🚨 Request access to the webinar replay to learn practical and actionable ways to integrate AI into your marketing strategy with ease using a workbook of swipe and deploy prompts we've developed! Sign up for a replay of the FULL Webinar and AI Prompt Workbook: https://webinars.patientcaremarketingpros.com/ai-uca-replay-16757 🚨 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 201: From Summer Slump to Seasonal Surge: Marketing Strategies that Drive Patient Volume from Fall to Spring | 08 Oct 2025 | 00:22:07 | |
This week’s episode features a clip from our recent webinar, From Summer Slump to Seasonal Surge: Marketing Strategies that Drive Patient Volume from Fallto Spring, on navigating urgent care seasonality and paid ad strategy — and it’s all about helping your clinic stay ahead during the busiest months of the year. We break down: 🍂 Why patient volume spikes from fall through early spring If your clinic is heading into peak season, this episode will help you make the most of every opportunity — not just by staying busy, but by building long-term patient growth. 🔗 Resources & Mentions: Access the webinar: https://offer.patientcaremarketingpros.com/diy-toolkit 💬 Stay Connected: Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 105: Inbound Vs. Outbound Marketing | 15 Nov 2023 | 00:35:31 | |
We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in now! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 104: Seasonal Healthcare Marketing: Your Year-Round Playbook | 08 Nov 2023 | 00:26:37 | |
We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the dynamic world of healthcare marketing! Wanting extra help with your holiday marketing this season? Download our Holiday Marketing Calendar for healthcare practices! https://downloads.patientcaremarketingpros.com/2023-holiday-calendar Access our budget/marketing sheets for a breakdown of yearly campaigns: https://downloads.patientcaremarketingpros.com/budget-sign-up Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 103: Mastering Healthcare SEO: Nick's Exclusive Interview on the 91-Day Success Podcast | 01 Nov 2023 | 00:27:07 | |
We're excited to announce that Nick was featured on the 91-Day Success Podcast! We wanted to share part of it with our listeners here on Walk-Ins Welcome. However, you can tune in to the full episode to hear more about his journey and our tips and tricks for dominating the digital landscape in healthcare here: https://www.youtube.com/watch?v=JQcsgCyFLVE
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 102: Essential Skills of a Digital Marketing Unicorn | 25 Oct 2023 | 00:30:06 | |
A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 101: Apple Maps Matters | 18 Oct 2023 | 00:25:44 | |
Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 100: A Look Back on The Past 100 Episodes | 11 Oct 2023 | 00:28:25 | |
We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 99: HIPAA-Compliant Digital Marketing True or False | 04 Oct 2023 | 00:27:08 | |
Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 98: Things To Consider When Starting Your Own Medical Practice - Interview with Rob Gray from NAOS Physical & Occupational Therapy | 27 Sep 2023 | 00:34:00 | |
In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience. If you are considering starting your own medical practice, this is the episode for you! About Rob: Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 2003. He then attended the University of Saint Augustine for Health Sciences and graduated with a Doctorate of Physical Therapy in 2010. Rob then worked for a local physical therapy practice for 8 years until he left to open his private practice in the fall of 2018. He is married to Aonya Gray and they have 3 wonderful children, Lawson (10), Adalie (8), and Linton (5). They are members at The Church at Brook Hills, and are very active in their membership. Rob believes he has been called to his profession, and he really enjoys helping people out of pain. Connect with NAOS: Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 97: In-House Vs. Outsourced Social Media Management | 20 Sep 2023 | 00:28:31 | |
In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 96: The Review Management Software We All Want - Interview with April Gillam from Solv Health | 13 Sep 2023 | 00:35:04 | |
For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice! This October (Oct. 16th-18th) UCP Merchant Medicine and Solv Health are co-hosting the 15th Annual Merchant Medicine Symposium in New Orleans, LA. You can get $400 off your ticket by using the code APRIL400 at checkout! https://intellivisit.com/merchant-medicine-symposium/ About April: April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April currently serves as the Head of Industry Relations at Solv Health, is an active on demand healthcare investor, and holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission. Connect with Solv Health: Connect with April: https://www.linkedin.com/in/april-gillam/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 200: What We've Learned, Who We've Helped, and Where We're Headed | 01 Oct 2025 | 00:38:41 | |
🎉 200 Episodes of Walk-Ins Welcome: From Startup Struggles to Industry Impact Nick and Michael are in the studio for a special milestone: 200 episodes of Walk-Ins Welcome. What started with a Yeti mic and GarageBand has become a go-to podcast in the urgent care space — and today, they’re reflecting on what’s changed, what’s working, and what’s next. This isn’t just a look back — it’s a masterclass in how consistent content, real conversations, and industry advocacy can fuel clinic growth and marketing clarity. In this celebratory (and surprisingly actionable) episode, Nick and Michael unpack: 🎧 The origin story: Why they launched the podcast in 2021 (and almost quit)📈 What the data says: Top episodes, engagement trends, and listener insights🏥 How the podcast sparked client growth, urgent care connections, and real change📞 The Front Desk Evolution: From throwaway role to business-critical function💡 Why the future of urgent care is collaboration, not competition📹 Behind the scenes: studio upgrades, lessons learned, and awkward early episodes Plus, they reveal what’s coming in 2026 — and it might just change how urgent cares across the country support each other. This episode is packed with honest reflections, hilarious throwbacks, and forward-thinking strategy — all wrapped in gratitude for the listeners, clients, and community that made 200 episodes possible. If you’ve ever felt like your work isn’t being seen, this is proof that showing up consistently does create impact. Thanks for being on the journey. 🔗 Resources & Mentions:
💬 Stay Connected: Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 95: The Importance of Local Service Ads for Medical Practices | 06 Sep 2023 | 00:23:26 | |
In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 94: Real Estate in the Healthcare Industry - Interview with Chace Tomlinson from CARR | 30 Aug 2023 | 00:30:32 | |
In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build. CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real estate purchase and lease transactions. CARR handles every aspect of the healthcare commercial real estate process for providers of every specialty and size, across the nation. A bit about Chace: Chase is married with two children, both girls. He loves to spend time with his family and watch sports. His passion is helping his clients achieve their goals and he feels that he is just one small part in the overall success of their practice. Connect with CARR: https://carr.us/ https://www.linkedin.com/company/carrhealthcare/ https://www.instagram.com/carrhealthcare/ https://www.facebook.com/CARRHealthcare/ Connect with Chace: https://www.linkedin.com/in/chace-tomlinson-8a884334/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 93: Choosing the Right Social Media Platforms for Your Clinic | 23 Aug 2023 | 00:30:01 | |
Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 92: Achieve Effective Leadership Within Your Clinic - Interview with Brenda Bates from AFC Urgent Care Raleigh Midtown | 16 Aug 2023 | 00:31:07 | |
Today’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership. About Brenda: She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to school in her mid 40's online with Liberty University FT. While working FT to get her Bachelor’s in Business with a focus in Healthcare Administration. Connect with AFC Urgent Care Raleigh Midtown: https://www.facebook.com/AFCRaleighMidtown https://www.instagram.com/afcraleighmidtown/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 91: 2023 Marketing Trends According to A.I. | 09 Aug 2023 | 00:21:49 | |
Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 90: Alabama Nonprofit Gives Families Hope - Interview with Lane Hagan from Libby’s Friends | 02 Aug 2023 | 00:30:38 | |
Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children. About Lane: About Libby's Friends: We know first hand how expensive it is to raise a child with special needs. Wheelchairs, adaptive equipment, and therapies can run thousands of dollars and are not always fully covered by insurance. While we are very thankful for insurance, there is a gap in coverage where these things are either not covered at all or the deductibles and copays put added stress to an already difficult situation. Our goal is to assist families who are in this financial gap. Let us take some of the burden off of your shoulders so you can enjoy life with your incredibly special family member. Connect with Libby's Friends: https://www.instagram.com/libbysfriends/ https://www.facebook.com/libbysfriends/?tsid=0.349931088578059&source=result Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 89: Save Money & Grow Your Practice - Interview with Katie Hamilton from Healthcare Procurement Solutions | 26 Jul 2023 | 00:31:10 | |
Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS). HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to McKesson. Katie joined Healthcare Procurement Solutions (HPS) as a consultant in early 2010 after graduating from the University of Alabama. Katie loves helping her members identify their biggest business challenges and offering them solutions that make those challenges more manageable. Katie lives in Vestavia with her husband, Sam, and their three young sons, ages 5, 2, and 10 months. Aside from healthcare, Katie is passionate about animals and is involved with several local shelters and rescue groups. In her free time, she enjoys working out, listening to live music, and traveling. Connect with Healthcare Procurement Solutions: https://www.healthcareprocurement.com/ https://www.facebook.com/HealthcareProcurementSolutions/ https://www.instagram.com/healthcareprocurementsolutions/ Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 88: Get Your Clinic to $3 Million/YR in Revenue | 19 Jul 2023 | 00:25:31 | |
Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 87: How to Maximize Revenue in Your Medical Clinic - Interview with Lexi Morrison from MedPharma | 12 Jul 2023 | 00:29:39 | |
Are you loaded up with patients but barely turning a profit or receiving denials on your claims? This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your practice and providing a solution and educating on how to be successful. Learn more about MedPharma: https://www.medicalprosc.com/ Connect with Lexi: http://linkedin.com/in/lexi-morrison-28b4611b5 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 86: Why You Can't Solely Rely on Geofencing as Your Healthcare Marketing Strategy | 05 Jul 2023 | 00:24:28 | |
In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 199: The Trust Factor: Building Clinics That Patients Remember - Interview with Rachel Davis from AFC Urgent Care | 24 Sep 2025 | 00:35:07 | |
When it comes to clinic marketing, most talk digital. But the smart ones don’t forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care’s 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable. From a single social media campaign that brought in 92 patients in one day, to school partnerships, giant checks, and strategic giveaways—Rachel shows how blending grassroots marketing with digital execution isn’t just effective, it’s essential. Plus, we explore how she’s using AI to lead with empathy, boost team morale, and uncover performance insights that actually matter. This one is packed with real-world strategies, leadership lessons, and bold ideas urgent care marketers and operators can use right now. 🔍 In This Episode, You’ll Learn:📈 How one back-to-school campaign reached every elementary school within a 5-mile radius🤝 Why blending community outreach with digital tactics creates deeper trust and stronger results💡 How AI can help leaders support teams, celebrate wins, and reduce burnout💬 The one big mindset shift that turns patient experience into patient retention🎯 Why “Local First, Digital Always” is more than a tagline—it’s a growth strategy🎁 Plus: Trunk-or-Treat tips, brand-aid giveaways, handwritten notes, and cotton candy 🧠 About Our Guest Outside of work, she’s a proud mom of two and a non-stop chauffeur to soccer, dance, piano, and more. 🔗 Resources & Mentions Connect with Rachel → LinkedIn 💬 Stay Connected: Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 85: Streamlining the Process of EMR Software - Interview with Nat Gibbs from UrgentIQ | 28 Jun 2023 | 00:23:42 | |
In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care. Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across several specialties; and this experience led to the founding of UrgentIQ, a company focused on modernizing the future of urgent care outcomes. Follow UrgentIQ https://urgentiq.com/ https://www.linkedin.com/company/urgentiq/?viewAsMember=true Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 84: Building an Effective Medical Practice Website | 21 Jun 2023 | 00:24:35 | |
In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and educate visitors about medical conditions and treatments. We delve into patient engagement strategies, building trust and credibility, and conversion optimization techniques. Tune in to learn how to build a website that engages, informs, and converts visitors into loyal patients. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 83: Optimizing Patient Experience: The Impact of Furniture Choices in Your Waiting Room - Interview with Leslie Girsky of Lesro Industries | 14 Jun 2023 | 00:26:47 | |
In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 82: Business First, Service Second | 07 Jun 2023 | 00:22:40 | |
In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, and creating a sustainable business model! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 81: Unveiling the Marketing Insights of American Family Care with Meagan Price, VP of Marketing | 31 May 2023 | 00:37:03 | |
On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you. Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for nearly 6 million patients a year across more than 300 locations throughout 30 states with 1,500 in-network providers. With over eight years of multi-unit health care marketing experience, she began her career with the company in 2020 as the Director of Franchise Marketing. In 2022, she was promoted to her current role of Vice President of Marketing where she leads marketing and patient experience initiatives to enhance AFC’s brand position and growth objectives. Prior to joining American Family Care, Price held various leadership roles including Regional Marketing Manager for MyEyeDr., a Vienna, VA based top 10 U.S optical company with over 800 units, and Marketing Director for Schaeffer Eye Center. Price has a bachelor’s degree in communication and information science from The University of Alabama. She is a member of the Junior League of Birmingham and has also completed executive education courses in leadership, strategy, and service excellence through The Chief Marketing Officer Institute.
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 80: Unleashing the Power of TikTok and Facebook Reel Ads | 24 May 2023 | 00:31:03 | |
In this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, and effective methods for measuring success. We also share stats from a successful campaign we’ve been running for one of our clients, Lani City Medical out of Rancho Cucamonga, CA. Tune in to discover how TikTok and Reel ads can be game-changers in attracting patients to your medical practice! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 79: Healthcare Industry - High Target of Third Party Security Breaches - Interview with Ron Shoe from SIP Oasis | 17 May 2023 | 00:38:05 | |
In today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially high targets and can have a trickle-down effect, impacting not only the hospital but also the patients whose data may be compromised. Tune in to learn more about how to protect your healthcare organization's data. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 78: How to Structure and Implement Successful Google Ad Campaigns | 10 May 2023 | 00:31:42 | |
This week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeting options, and tracking and measuring performance. Nick even gives a tutorial on how you can use AI like ChatGPT to create the copy for your Google Ads (with a swipe and deploy sheet!) We recommend watching this episode on YouTube to watch him walkthrough the process. Request a Replay of the FULL Webinar: https://webinars.patientcaremarketingpros.com/google-ads ChatGPT Prompt: https://docs.google.com/document/d/1dlzSEbP-x5-EHaS1iT-b851nrJ9TqwTXwfruYy_0hpA/edit?usp=sharing Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 77: An Inside Look At The Urgent Care Association - Interview with Lou Ellen Horwitz, CEO of the UCA | 03 May 2023 | 00:37:42 | |
We are honored to have the CEO of the Urgent Care Association, Lou Ellen Horwitz, as our guest for episode 77! Lou Ellen has been working in and around urgent care since 2006 and in healthcare and healthcare associations for 15 years before that. Currently, she serves as the CEO at the Urgent Care Association (for the second time). She's worked in hospitals and urgent care centers and associations for her entire whole career and has been part of amazing organizations and teams at every one of them, but working with the UCA has been her favorite job. The Urgent Care Association's most important initiative is changing the way that urgent care centers are recognized and paid for their unique and critical contributions to US healthcare. People can support that by helping raise funds to support their advocacy work, expansion of original research in urgent care, and advancing the specialty of urgent care medicine. Connect with Lou Ellen: linkedin.com/in/lehorwitz Listen to Lou Ellen's Podcasts: https://podcasts.apple.com/us/podcast/urgent-care-leadership/id1551371932 https://podcasts.apple.com/us/podcast/urgentology/id1551372225
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 76: The Little Things Matter - My Personal Patient Experience | 26 Apr 2023 | 00:19:47 | |
In today’s episode, we discuss Michael’s recent experience with a local doctor and hospital. We deep dive in the small details and why it made a big impact on the overall satisfaction of the services provided. A simple piece of paper made all the difference. We reflect on what your clinic could incorporate and how it can make a big bottom line impact. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 198: When It's Time To Let Go: Firing Your Internal Marketing Bottleneck | 17 Sep 2025 | 00:38:17 | |
Nick and Michael are back, and this time, they're pulling no punches. In this candid and timely episode, they tackle one of the most sensitive but critical issues in urgent care marketing: knowing when your internal marketer has become a blocker, not a builder. Whether you’re dealing with a family-hired marketer, an emotionally tied team member, or someone simply out of their depth, this conversation is for you. Drawing from real stories and recent client experiences, Nick and Michael unpack:
This episode isn’t about blame — it’s about clarity, accountability, and protecting your clinic’s future. Because if your internal marketing isn’t aligned with your goals, you’re not just stuck — you’re bleeding potential. Nick and Michael also lay out how to avoid chaos before it starts: ownership of digital assets, documenting deliverables, and when to seek outside help. If you're a clinic owner who's been feeling stuck, exhausted, or just unsure whether your marketing team is truly moving the needle, this episode is for you. 🔗 Resources & Mentions:
💬 Stay Connected: Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ | |||
| Ep. 75: UCA 2023 Conference Recap | 19 Apr 2023 | 00:33:54 | |
In today’s episode, we’re recapping the UCA 2023 Conference that we attended in Las Vegas. We were one of only two marketing companies at the conference. In the two and a half days of our expo time, we discussed topics such as the “Google Advantage” and ChatGPT, as well as talked to hundreds of urgent cares, and gave away all 50 of our books. Common themes we saw were hospital systems not allowing you to do much without approval, internal marketing teams not doing a good job, hired companies not doing their job, contracts ending, etc. Listen to this week's episode to hear more. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 74: 7 Ways to Increase Patient Lifetime Value | 12 Apr 2023 | 00:30:55 | |
In today’s episode, we discuss strategies to increase your patient lifetime value. It is a lot easier to bring back patients rather than get a new one. Isn’t it better to have a patient that uses all of your services rather than one service for one time? We have some straight forward but effective strategies that will boost your bottom line and create happier patients. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||
| Ep. 73: Leveraging Your Front Desk Receptionist to Market Your Clinic | 05 Apr 2023 | 00:32:04 | |
In today’s episode, we revisit one of our most popular topics, the front desk receptionist. You, the audience, love that episode, so we are expanding it today. We deep dive into the role itself, how to build the first impression in the right way, and make the best use of that position. It can make or break your reputation if you are not careful. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA | |||