Explorez tous les épisodes du podcast Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Google’s Nothing Burger Algo Update | 02 Sep 2024 | 00:21:36 | |
Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over two decades of experience in search optimization, Jordan provides insights into why this update might seem minor but is crucial for SEO strategists. He explains how businesses can adapt to these subtle changes to maintain or improve their search engine rankings. Today, Jordan delves into the strategies that make PreVisible a leader in SEO consulting and education. Show Notes Connect With:
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| Successful SEO At A Productivity Tech Company | 30 Aug 2024 | 00:18:21 | |
Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Powering On-Site Content Optimization | 20 Aug 2024 | 00:17:50 | |
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of powering on-site content optimization. He delves into how strategic content placement and optimization can significantly enhance user engagement and website traffic. Roe shares practical tips on leveraging analytics to refine content strategies and improve overall site performance. Today, learn from Roe how to effectively optimize your site's content to meet business objectives. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Making SEO Content Stand Out W/Storytelling | 01 May 2024 | 00:20:06 | |
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Will PS5 be the top searched product in electronics? -- Tyson Stockton // Searchmetrics | 20 Nov 2020 | 00:10:43 | |
This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about our four big predictions that Black Friday will happen early. It will launch on a Tuesday; Google shopping will take over black Friday or at least gain a little market share. Amazon will strike back and still be the most dominant player and have their best year in company's history for Black Friday. And that home goods will pick up the most market share of any category. And today, we're going to talk about what's going to be the most searched for product on Black Friday. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Home Goods Top Category for Black Friday? -- Tyson Stockton // Searchmetrics | 19 Nov 2020 | 00:07:55 | |
This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I have made three predictions that black Friday is actually going to start on a Tuesday. It's going to be a rolling black Friday this year. We also said that Google may take over more of the search landscape. And yesterday we talked about how Amazon will strike back no matter what Google or anybody else does. There's still the 800 pound gorilla in the black Friday room. And today, we're going to talk about what's going to be the most popular category this year for Black Friday. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Amazon Strikes Back. The Return of the Jedi -- Tyson Stockton // Searchmetrics | 18 Nov 2020 | 00:08:21 | |
Welcome back to the 3rd part of our Black Friday predictions week. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about whether black Friday is happening early. Will it happen on a Tuesday? And yesterday we talked about Google shopping's potential Black Friday takeover. Today, we're going to unleash our third prediction discussing whether Amazon will strike back. Is this the return of the Jedi? Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Google Shopping’s Black Friday takeover? -- Tyson Stockton // Searchmetrics | 17 Nov 2020 | 00:10:35 | |
This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. So far this week, Tyson and I have made one prediction, which is black Friday would actually start on a Tuesday. It's going to be an extended holiday season this year, and today we're going to unleash our second prediction: Is Google shopping going to take over black Friday? Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Black Friday on a Tuesday? -- Tyson Stockton // Searchmetrics | 16 Nov 2020 | 00:11:57 | |
Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions. Today, Tyson and I are going to talk about Black Friday happening on a Tuesday this year. We're getting ready for the biggest shopping day of the year, like we do every year. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Scoping The Content Creation Process -- Phillip Thune // Textbroker | 13 Nov 2020 | 00:17:19 | |
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Content Strategy Case Study -- Phillip Thune // Textbroker | 12 Nov 2020 | 00:19:42 | |
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Q3 2020 in Review: SEO Industry Trends -- Tyson Stockton // Searchmetrics | 11 Nov 2020 | 00:14:21 | |
Welcome to the final episode of our Q3 2020 Review. We’ve been talking to Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. So far, we’ve discussed the recent Google Updates of Q3 and the technical changes that happened in Q3 of 2020. Today, we wrap up our 3-episode Q3 2020 Review by talking about industry trends. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Q3 2020 in Review: Technical SEO Changes -- Kathy Brown // Searchmetrics | 10 Nov 2020 | 00:17:17 | |
Today, we continue our Q3 2020 Review with our guests Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. This is part 2 of our 3-episode Q3 Review, and yesterday we discussed the recent Google Updates including indexing issues, and the addition of licensing badges in Google Images. We will now discuss the technical changes we saw in Q3 2020. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Q3 2020 in Review: Google Updates -- Kathy Brown // Searchmetrics | 09 Nov 2020 | 00:19:17 | |
Welcome to our 3-part review of Q3 of 2020. Kathy Brown, Senior SEO Manager at Searchmetrics helps us kick off our review by talking about some recent Google Updates that happened in this quarter. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Hreflang Tag's Relevancy For International Websites | 30 Apr 2024 | 00:14:30 | |
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of individual search engines for each country, Google functions as a single index containing all the web pages it has crawled. This global structure creates a challenge for international websites. How does Google know which language version of your website to show a user? This is where hreflang tags come to the rescue. Today, Rodrigo discusses hreflang tag's relevancy for international websites. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Google Antitrust Hearings -- Jordan Koene // Searchmetrics | 06 Nov 2020 | 00:16:04 | |
Yesterday Jordan and I talked about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Google and Alphabet. Joining us again is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today we'll be discussing the combination of SEO and everybody's favorite subject: politics. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Google Antitrust Case -- Jordan Koene // Searchmetrics | 05 Nov 2020 | 00:17:46 | |
Today we review the complaint registered by the Justice Department against Google with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today we're going to talk about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Google and Alphabet. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Will Digital Marketing Recover in 2021 -- Doug Bell // Searchmetrics | 04 Nov 2020 | 00:17:06 | |
In Previous Conversation, we discussed the current landscape of digital marketing and how it's changed over the course of 2020. Continuing our conversation with Doug Bell, CMO of Searchmetrics. In Today's podcast we discuss what should be expected in terms of the changes to the digital marketing landscape in 2021 and how to being able to do more with less. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| What the Heck Happened to Digital Marketing in 2020? -- Doug Bell // Searchmetrics | 03 Nov 2020 | 00:16:42 | |
Joining us today to discuss the state of digital marketing and how it might change in 2021 is Dough Bell, CMO a t Searchmetrics. We take a look at the current standings of the digital marketing landscape and how the ripple effects of Covid will continue to effect SEO and marketing. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| October Winners & Losers -- Tyson Stockton // Searchmetrics | 02 Nov 2020 | 00:21:45 | |
It's time for our monthly sit-down to discuss winners and losers with Tyson Stockton, Vice President of Services at Searchmetrics. Today we're going to review the last month and reveal some of the trends behind the movers, shakers, and slackers in the SEO world. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Building SEO Feedback Loops -- Cassie Dell // Searchmetrics | 30 Oct 2020 | 00:09:14 | |
Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked about evaluating our SEO efforts in preparation for the final task, which is documentation and reading your reporting to your team. We wrap up this week with much learning on keeping your SEO efforts prioritized, organized, and ready for the next project. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics | 29 Oct 2020 | 00:10:08 | |
We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetrics. So far we’ve talked about how to conduct your research and to make sure you’ve got all your bases covered, how to communicate your data effectively and efficiently to your organization, clients, and sponsors, and making sure your project goals and milestones are met. Today, Cassie and I talk about how to evaluate your SEO efforts. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Project Implementation Process -- Cassie Dell // Searchmetrics | 28 Oct 2020 | 00:11:10 | |
Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done and communicating the targets to your organization effectively, and today we talk about how to make sure your workflow is aligned to your project goals and executing your milestones with air-tight implementation. We are halfway through our discussion on how to keep our SEO efforts prioritized and organized so if you haven’t yet, make sure to go back and review our previous conversations. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Setting Your SEO Strategy -- Cassie Dell // Searchmetrics | 27 Oct 2020 | 00:08:23 | |
Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research and assess your business, your metrics, your customers, and your keywords. Today we'll be discussing setting your SEO, communicating it, and getting buy-in from the organization. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Research Workflows -- Cassie Dell // Searchmetrics | 26 Oct 2020 | 00:14:35 | |
Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us all week is Cassie Dell, Client Success Manager at Searchmetrics, an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decision. Today, Cassie and I are going to discuss the first part of building an SEO workflow: how to conduct your SEO research. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Importance Of SEO In Website Redesigns/Migrations | 29 Apr 2024 | 00:17:57 | |
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or migration can breathe new life into your online presence, keeping it aligned with evolving market trends and user expectations. However, when SEO is left out of the equation, companies may experience a decline in organic performance, directly impacting their bottom line. Today, Rodrigo discusses the importance of SEO in website redesign and migrations. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| When To Cut Bait With Your Agency? -- Glenn Welham // Searchmetrics | 23 Oct 2020 | 00:12:28 | |
With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what's been happening in the agency landscape in the wake of the Coronavirus outbreak, how you should evaluate your agency, managing agency relationships, and maximizing the output of your agency. We wrap up our week talking about how to fire your agency when there's someone else that's a better fit or it just doesn't make sense to retain your agency. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Maximizing Agency Output When You Need It Most -- Glenn Welham // Searchmetrics | 22 Oct 2020 | 00:11:45 | |
Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by discussing the right way for brands to get the most out of their marketing agency relationships. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Managing Agency Relations During Times Of Change -- Glenn Welham // Searchmetrics | 21 Oct 2020 | 00:11:05 | |
Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn and I have talked about how the Coronavirus impacts marketing agencies, and how brands should be evaluating if they're working with the right agency. We continue today with a discussion about how to manage agency relationships during a time of change or crisis. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Work With Your Agency During a Crisis -- Glenn Welham // Searchmetrics | 20 Oct 2020 | 00:13:03 | |
Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I talked about what we've seen through the outbreak of the Corona Virus and how it's impacting marketing agencies, and today we talk about evaluating whether or not you're working with the right agency. Connect With:
And today we're going to talk about evaluating if you're working with the right agency. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics | 19 Oct 2020 | 00:12:30 | |
This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. We kick off our week-long conversation by discussing why you should or shouldn't fire your SEO agency during the coronavirus outbreak. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Content Strategy Playbook -- Jordan Koene // Searchmetrics | 16 Oct 2020 | 00:15:28 | |
We're happy to have with us again a great SEO, Strategist, and Advisor for Searchmetrics, Jordan Koene. In the previous part of our conversation we discussed an SEO case study about how to actually apply SEO, and in our follow up today, Jordan gives me advice on how to approach growing my organic traffic and then how to use that traffic to grow the business. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Google Bugs and Anti-Trust Hearings -- Jordan Koene // Searchmetrics | 15 Oct 2020 | 00:18:01 | |
Today we discuss a new set of Google bugs with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. We learn what these bugs are, how they're different from the previous set of bugs, and how it's affecting the indexing of URL's. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Making moves in a rapidly growing industry -- Adam Arnold // Searchmetrics | 14 Oct 2020 | 00:09:50 | |
Yesterday we discussed one of the fastest growing industries in the post-COVID world: Online Education. Joining us again today is Adam Arnold, Enterprise Account Executive at Searchmetrics, to talk about making moves in other rapidly growing industries. We uncover some of the changes happening in the Online Education industry in the post-COVID era and why it matters for SEO's. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics | 13 Oct 2020 | 00:15:44 | |
Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In Part 1of our conversation, Adam and I discuss the changes in online education following the outbreak of the Coronavirus. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics | 12 Oct 2020 | 00:27:42 | |
Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tells me how to actually apply SEO and gives me live SEO advice on a current project with the MarTech Community. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Scaling Technical SEO For Millions Of URLs | 27 Apr 2024 | 00:20:59 | |
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combination of technical expertise, clear communication, and a willingness to experiment and adapt. Today, Jason discusses scaling technical SEO for millions of URLs. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Battles : SEO vs. Affiliates | 09 Oct 2020 | 00:11:17 | |
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Battles : SEO vs. Direct | 08 Oct 2020 | 00:11:41 | |
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Battles: SEO vs. AdWords | 07 Oct 2020 | 00:16:30 | |
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Battles : SEO vs Brand | 06 Oct 2020 | 00:13:50 | |
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO Battles : SEO vs FB | 05 Oct 2020 | 00:15:30 | |
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Managing & scaling outsourced content production -- Phillip Thune // Textbroker | 02 Oct 2020 | 00:12:50 | |
Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 3 of our conversation, we discuss managing and scaling outsourced content production. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Finding the right writers for your content production efforts -- Phillip Thune // Textbroker | 01 Oct 2020 | 00:10:13 | |
Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 2 of our conversation, we discuss how to find the right writers for your content production efforts. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Deciding What Part of Our Content Production to Outsource -- Phillip Thune // Textbroker | 30 Sep 2020 | 00:17:05 | |
Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO vs PPC -- Partners in Crime -- Damon Burton // SEONational | 29 Sep 2020 | 00:15:33 | |
Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 2 of our conversation, we discuss how SEO and PPC are partners in crime. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| SEO vs PPC -- Pros & Cons -- Damon Burton // SEONational | 28 Sep 2020 | 00:15:50 | |
Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 1 of our conversation, we discuss SEO vs. PPC and their pros and cons. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Spam In The Age Of AI | 26 Apr 2024 | 00:21:28 | |
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is scaling spam at an unprecedented level and we must employ constant vigilance and monitoring to protect our websites against attacks. Today, Jason discusses spam in the age of AI. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Optimizing for holiday SEO success -- Tyson Stockton // Searchmetrics | 25 Sep 2020 | 00:10:10 | |
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 5 of our conversation, we discuss how to optimize for holiday SEO success. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Executing your holiday strategies -- Tyson Stockton // Searchmetrics | 24 Sep 2020 | 00:12:55 | |
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 4 of our conversation, we discuss how to execute your holiday strategies. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||