Visual Storytelling – Détails, épisodes et analyse

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5 Key Steps To Better Video

jeudi 11 septembre 2025 • Durée 09:51

If you’re new to making videos I discuss the below five essential shots that need to be on your list that will make your videos stand out.

Here is your shot list.

1 establishing shot.

2 wide / medium shots.

2 close up shots.

1 abstract shot; and

1 unexpected shot.

As I said, this shot list will be a good place to start. There is of course SOOOOO much more that goes into creating captivating videos, and this is something that you will need to explore and experiment with depending upon your style.

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I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, get in touch and let's have a conversation. I’ll leave my social handles in the description.

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Once again, thank you for lending me your ear, I genuinely appreciate your time, don’t forget to follow the visual storytelling podcast and until next time,

Be Creative. Be Inspired. Be You.

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Thriving As A Sole Trader - What It Really Takes

Saison 8 · Épisode 15

jeudi 12 juin 2025 • Durée 09:14

Welcome to the Visual Storytelling podcast. In this episode I’m going to be diving deep into what it really takes to not only survive, but thrive as a sole trader, and if I’m honest, what I’m about to discuss has served as a reminder to me as well, as over time, I’ve dropped the ball on a few of the area’s.

Whether you’re just starting out or you’ve been in the game for a while, this episode is packed with the core areas you need to focus on to build a sustainable, profitable, and fulfilling business—without burning out or feeling like you’re constantly chasing your tail.

Until next time.

Be Creative. Be Inspired. Be You.

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For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g

Work out your hourly rate in 3 steps.

https://www.behance.net/gallery/158003661/Work-Out-Your-Hourly-Rate-In-3-Steps

I Talk Graphic Design with Vicki Lovegrove

Saison 8 · Épisode 14

jeudi 29 mai 2025 • Durée 43:08

Welcome to the Visual Storytelling Podcast, in this episode I have a conversation with Vicki Lovegrove, a graphic designer with twenty-two years experience in the industry.

Vicki explains what a graphic designer actually does, the benefits of hiring a graphic designer and why it's better to do so, over thinking you can do it yourself as well as much more. There really is some great take aways within this episode and definitely worth checking out.

If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again.

Once again, thank you for lending me your ear, I genuinely appreciate your time, don’t forget to follow the visual storytelling podcast and until next time,

Be Creative. Be Inspired. Be You.

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Threads - @GaryFernon

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Streamline Your Photography Process

Saison 8 · Épisode 1

jeudi 8 mai 2025 • Durée 06:50

Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast.

Over the last four episodes we’ve discovered the common topics business have difficulty with when it come to photography, as well as broken each down to give you the best chance of overcoming them. In this final episode let’s create a custom shot list and explore some tools to streamline your photography process.

Step 1: Create a Custom Shot List

A shot list ensures you capture all the essential images you need for different business purposes. What I’m about to share with you can be used as a customisable template based on your business type and goals.

1. Brand & Marketing Images

✔ Company logo in different settings (office, signage, packaging)

✔ Office exterior & interior shots

✔ Action shots of employees at work

✔ Behind-the-scenes photos of production or services

✔ Customer interaction (if applicable)

2. Product Photography (For E-commerce & Promotions)

✔ Individual product shots (front, back, side, top-down)

✔ Close-ups of textures, details, or packaging

✔ Lifestyle shots (products in use, styled setups)

✔ Size comparison images (e.g., holding a product in hand)

✔ Group shots (different products together)

Creating A Custom Shot List

Saison 8 · Épisode 12

jeudi 1 mai 2025 • Durée 07:17

Welcome to the Visual Storytelling podcast. Let’s quickly recap what we’ve covered so far in this series.

In the first episode I spoke about some common topics that businesses have difficulty with when it comes to photography.

I then went on to discuss how businesses can overcome those common photography challenges.

Then how to effectively implement the solutions discussed within that episode, and in this episode, I’m discussing how businesses can create a structured approach.

I provide 7 steps to assist businesses to develop a tailored photography strategy.

Until next time,

Be Creative. Be Inspired. Be You.

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Take A Strategic Approach To Photography

Saison 8 · Épisode 11

jeudi 20 mars 2025 • Durée 08:43

Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode.

In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.

• Brand Consistency

• Quality & Professionalism

• Product Photography

• Headshots & Team Photos

• Event Photography

• Social Media Content

• Lighting & Composition

• Stock Photos vs. Original Content

• Copyright & Usage Rights

• Editing & Retouching

• Budget Constraints

• Time Management

• Website Optimisation

• Seasonal & Promotional Shoots; and

• Authenticity & Storytelling

In this episode we going to advance onto how you can effectively implement the solutions discussed in the previous episode, which is achieved through businesses taking a strategic approach to photography by developing a plan, leveraging available resources, and integrating photography into their overall marketing strategy.

How Businesses Can Overcome Common Photography Challenges.

Saison 8 · Épisode 10

jeudi 13 mars 2025 • Durée 11:26

Welcome to the Visual Storytelling podcast. Let’s discuss how businesses can overcome common photography challenges.

In the previous episode (season 8 episode 9) of the podcast I ran through fifteen topics that businesses have difficulty with when it comes to photography. In this episode I’m going to discuss how businesses can overcome those common challenges. I’m going to briefly recap the issue and then provide you with a solution, so you can begin to implement the change to elevate your photography.

In the next episode I’ll be discussing how to effectively implement these solutions, so be sure to check it out.

Until next time,

Be Creative. Be Inspired. Be You.

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Common Topics Businesses Have Difficulty With When It Comes To Photography.

Saison 8 · Épisode 1

jeudi 6 mars 2025 • Durée 03:55

Welcome to the Visual Storytelling podcast. Let’s discuss some common topics that businesses have difficulty with when it comes to photography.

Over the next five episodes I’m going to be focusing on some common topics that businesses may have, or do have difficulty with when it comes to photography, so whether you’re a photographer, a business owner or involved in the companies marketing decisions, make sure to follow the visual storytelling podcast so as not to miss a beat.

There are fifteen topics I’m going to mention and within this first episode discuss very briefly, as I’ll peel back the layers and go into more depth over the coming episodes.

In the next episode I’ll discuss how businesses can overcome these challenges, so make sure you follow the visual storytelling podcast so as not to miss it.

Until next time,

Be Creative. Be Inspired. Be You.

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Threads - @GaryFernon

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The Differences Between An SLR and Mirrorless Camera?

Saison 8 · Épisode 8

jeudi 27 février 2025 • Durée 08:19

Welcome to the Visual Storytelling podcast. Let’s discuss the differences between SLR and Mirrorless cameras.

You may be in the market for a new camera, and can’t decide whether to buy a DSLR or mirrorless camera, or simply wish to understand the difference between the two. Well, in short, SLR cameras have a mirror that bounces the picture up to you, whereas with a mirrorless camera you're seeing what the sensor sees.

In this episode I take a deeper look into the positives and negatives of both.

Until next time,

Be Creative. Be Inspired. Be You.

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Threads - @GaryFernon

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