Visibility Talks – Détails, épisodes et analyse

On today's episode of Visibility Talks, I am joined by Vicki Weinberg, entrepreneur, award winning podcast host and Amazon selling expert. We had a fantastic chat about selling on Amazon so product business owners listen up!

There's no denying that Amazon is a massive platform with an untapped audience where you can sell your gorgeous products, and a fantastic way to get visible! But where to start? Vicki shares it all here.

Vicki Weinberg founded Tiny Chipmunk, a bamboo baby brand, when her second child was just 6 weeks old. After years working in corporate roles, she wanted to work around her family and do something where the money she earned didn’t necessarily have to equate to the hours she put in.  Selling products seemed to be the answer.

Vicki offers product creation support and specialises in selling on Amazon.  She is also the host of a weekly podcast for product based entrepreneurs - Bring Your Product Idea to Life.  

Vicki shared more of her story that brought her here - I am always fascinated as to why women start their own businesses, aren't you?

We touched on which parts of the Visibility Buffet work for Vicki and her business. The Visibility Buffet is what I call the wide variety of ways to be visible. You can't eat everything at the buffet table, which ones do you dive into? 

We talked about selling your products on Amazon + why it's a brilliant platform to get on

Vicki shared her 3 essentials to improve your Amazon listings as well as some myths about selling on Amazon and what she really wished everyone knew.

A massive thank you to Vicki for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Vicki here

Buy Vicki's book here

Listen to me on Vicki's award winning podcast here: Marketing with Personality and Using SEO to get your products found.

Give her a follow on Instagram here

If you enjoyed this episode you might also want to check out these related podcast episodes:

Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Did you know that every single word you write says something about you? That includes your mission, your business, your project or your organisation? Every word is a part of your story.

On today's episode of Visibility Talks, I am joined by the very wise woman who wrote these words - Jackie Wilson from BrickHouse! Jackie is a storyteller and copywriter and my goodness, does she tell good stories. We had a really great conversation about the value of storytelling in our business journey and much more.

Jackie is the founder-owner of BrickHouse, a small copy &content creation company that serves mainly SMEs, and a media professional of many years’ standing.

She has over 30 years as a freelance writer, broadcaster and media trainer under her belt, and is a scrupulously precise editor, utterly pedantic and very word-choosy. As a media trainer she worked in parts of Africa and Central Asia with young journalists and reporters––something she still sees as thoroughly rewarding and the most fun to be had while working. 

Her content these days includes marketing copy, but she describes herself as a storyteller rather than a copywriter. A journalist to the bone, she does nothing without research, and the research object is her client’s story.

We talked a great deal about the value of storytelling in our businesses and how it ripples out to every single aspect of our marketing and promotional journey. 

Speaking of journeys, Jackie shared wisdom about the difference of the customer journey, our business journey, and our personal journey.

Jackie walked us the history of storytelling and why it’s so valuable and of course we touched on the contributions of AI and the importance of being authentic.

We also talked about one of my favourite topics - why does our Why matter? You know the one, the Big Why of why we do all of this - and how each of the chapters in our life matter and contribute to our business every day.

A big thank you to Jackie for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Jackie here and follow her on Instagram here, Facebook here and LinkedIn here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

On today's episode of Visibility Talks, I’m so grateful to be joined by therapist and Visible Vibes member Liz Stewart from Scotland. This conversation was inspired by a thread in my Visible Vibes community chat that actually led from another Visibility Talks episode where Franky from Love Audrey and I talked about how as women we have been socialised to be judgemental towards other women, and how this affects our ability + desire to market our business successfully.

Essentially, how to battle this fear of judgement that we particularly experience as women, and how that stops us from being more visible no matter where we're at with our businesses.

As Liz is an experienced therapist and coach, I knew she'd have a lot to say about this. With specialities in anxiety, self-esteem, and whole self thriving, she has devoted her career to fostering complete mental and emotional well-being. Her approach is deeply rooted in holistic therapies and psych education that empower individuals to achieve the mental and emotional fitness required for a flourishing life.

I was so grateful to receive essentially some free therapy as I got very vulnerable on this episode!

We talked about a whole host of interesting topics including:

How Liz got started from a place of suffering from anxiety herself and how she is now a therapist with a thriving business.

The real problem with addressing our mindset and how to start regulating our nervous system

How we have unprocessed emotions at the root of our business issues

The problem with positive thinking and what to do about it instead

Where does confidence come from, actually?

What is shadow work and how does it affect our mental and business health?

Why do we focus on the negative so much?

How do we face rejection and where we can start with self soothing?

I loved having this conversation and I hope you enjoy listening!

Liz is particularly passionate about working with women of any age offering them the support, strategies, and space to reclaim their true thriving selves and an inherent sense of wholeness. Her unique approach is not only therapeutic but also educational, and practice-based, aimed at providing lifelong skills and self-efficacy. 

She is the founder of the Circle, a monthly membership program designed to cultivate true mental and emotional health. Members have access to invaluable resources and lessons on topics ranging from setting boundaries and emotional development to depth shadow work and adopting a wholeness heart and mindset. The Circle has received outstanding reviews for its transformative impact.

Liz's commitment to the field is fueled by her own life experiences, her love for human psychology and the belief that healthcare is and should be attainable and sustainable for everyone.

Liz is committed to her continued professional development and is currently a student of the Somatic Trauma Informed Coaching & Leadership certification at CMI level 7 (Masters equivalent)

Check out Liz's website here: www.enjoyconfidence.com

Follow Liz on Instagram here: www.instagram.com/Lizmytherapist

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by Hannah Pearn, advocate for fertility education, acupuncturist and host of Don't Tell Me to Relax podcast. 

We talked about a whole host of interesting topics including:

Recognising the value your service offers

The importance of educating, informing + empowering

How there are no shortcuts, no magic formula to success

The importance of investing in yourself with time

How to start seeking out the expertise you need

Her top tips to gain confidence as you go

How Hannah handles the negative voices

Why clarity in what you sell is absolutely key to selling it

How the idea of earning money as a female business owner can sometimes be seen as taboo

I loved having this conversation and I hope you enjoy listening!

"I’m Hannah. I’m an acupuncturist and advocate for better fertility support and education. I want as many people as possible to be able to access better fertility information and support which is why, alongside clinic,  I host a podcast, run a community support group and offer acupuncture in an affordable setting. I believe a better understanding of health & fertility and good support is crucial for when you’re trying to bring a baby home and for all stages of life. Here's the link to my Foundations for Fertility: Free 5 step Masterclass on understanding, optimising and empowering your fertility."

Check out Hannah's website here: https://hannahpearn.com/

Follow Hannah on Instagram here: https://www.instagram.com/hannahpearn/

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I'm so happy to share more about why blogging is so beneficial for other businesses by hearing from other businesses. It's all very well for me to harp on about why blogging is so great, of course! I have a course to sell! So I thought it would be better to share words directly from those who actually blogged under my tutelage in the Blogging for Gold program.

Before I share their experiences, I really wanted to talk about why blogging is so important and also what makes me qualified even to talk about this because if you found me through a Facebook ad or heard about me through a friend or need reminding of why you follow me, of why you're listening to this podcast, I thought I'd share today.

I also share what makes me qualified to teach blogging, more about my teaching style and how you can get involved.

So I love to break things down into kind of easy bite-sized ways, and that's really why I love to do these free kind of tasters with my challenges like the one starting on Monday 25th September. So I think this might be maybe the eighth challenge I've ever run. So I've been doing them for quite a few years now, and I really, really love it because a great big group of people come together, a group of women come together in a Facebook group. I've set up specifically for each challenge. So this one Get Seen and Get Sales, and I really try and help you as much as possible for over four days. And so all sorts of different people come in, educators, photographers, wedding venues, cake makers, florists, jewelry designers, artists, designers, yoga teachers, wellbeing coaches, therapists, personal stylists, and loads of different types of businesses.

In this episode you'll hear experiences shared by six brilliant business owners.

Carla runs CJ Hotel Consultancy which offers sales and marketing representation services to hotels, hospitality businesses and other accommodation providers. Carla has seen a huge increase in traffic thanks to a clear strategy, with new leads being generated thanks to blogging.

Georgina Little is a brand photographer based in Suffolk who is on page one for all her keywords, and she's even turning down business

Jo runs Higher Holcombe, a woodland wedding venue in Devon and found the course amazingly revealing

Kerry Day is a printmaker and Lino print teacher based in Bristol and loved the accountability and motivation that Blogging for Gold offered, and loves getting more customers onto her website as a result

Liz from Chester and Cooke designs and makes country living products based in Peterborough and Cambridge. Being on Blogging for Gold was a real eye opener for her, and she loved the confidence it gave her to be visible.

Naomi is the founder of Calibre VA services based in Worcester loved the worksheets and the lightbulb moments that all amounted to recognising the value of blogging as a marketing tool.

Here's what you'll learn when you join my free blogging Get Seen & Get Sales challenge starting Monday 25th September

Let’s start at the beginning – your motivation to do what you do! Plus I’ll share details of how you can win a prize for participation and enthusiasm.

We’ll get you thinking about who uses your products + services + what they might be thinking about!

You’ll get to know a secret tool that is OH so easy to write your next (first ever?) blog post and easily write it ready to go!

I’ll show you how to structure a blog + get it found on Google + open the doors to Blogging for Gold!

You can register for free here: https://maddyshine.co.uk/get-seen-get-sales-2023/

See you soon

Maddy x

Yay! On today's episode of Visibility Talks, I’m delighted to share a conversation Franky from Love Audrey all about the benefits we've seen in our businesses and with our clients of blogging. What it is, why is blogging so important anyway? 

In her own words -

Franky is an experienced copywriter and digital content creator who’s spent the last 11 years helping ambitious business owners and solopreneurs communicate with their ideal clients. During this time, she’s written everything from brochures and blog posts to PR pitches and product packaging. As well as producing beautiful, persuasive copy on her clients’ behalf, she also coaches them to create their own.

Check out Franky's website here: https://www.love-audrey.com/

Follow Franky on Instagram here: https://www.instagram.com/loveaudrey83/

I wanted to invite Franky onto the podcast because I think there is so much curiosity about why we both harp on about blogging, and whether it's still relevant in the age of Instagram, Threads and TikTok. We both started our businesses around the same time, and we met soon afterwards, so we had a lot to say about the power of blogging!

In this podcast, I asked Franky about what being visible means to her, so interesting to gain different perspectives and truly see all parts of what I call the Visibility Buffet, where we don't have to eat everything at the table just because we want to!

Franky also has a chronic illness, so I think this is a really key aspect of how she manages her time, how she makes decisions in her business and to keep it going long term.

We talked about finding the courage and confidence to show up, and how taking small steps leads to bigger wins, and how whilst our heads might scream the logic at us, our hearts may want something quite different, and how we stay inspired

Key questions we tackled about blogging in this episode include:

• What is blogging and why is it so important?
• Where do we start with blogging?
• Where can we find blog topics?
• If we feel like rubbish writers, what can we do?
• What is one key thing that we wish everyone knew about blogging more often for their businesses?

This was such a fun chat to have, thank you Franky! I hope you enjoy it too.

You can check out more about my blogging course Blogging for Gold here - http://bloggingforgold.co.uk/ and my upcoming free 4 day blogging challenge 'Get Seen & Get Sales' here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Yay! On today's episode of Visibility Talks, I’m delighted to have Amy Miller from Amy Miller Yoga & Wellbeing / The Witch of Leith Hill talking all about the power of rituals & routines.

Amy is a witch, a yoga & wellbeing teacher, a runner of retreats, a holistic healer and so much more. I wanted to get Amy on the podcast because I think there is so much fascination with what a witch actually is, but also how the rituals & routines she carries out on a daily basis supports her as a woman running her own business.

In fact, this topic sprung up during a Q&A call for my Visible Vibes membership community where Amy is an active member. We talked about ritual, routine, process, system, habit and how really it's all the same, just a different language.

In this podcast, Amy introduces us to the concept of cyclical living - what it is and how it can truly support us as women to live our lives in a more satisfying and supportive way.

Amy is also a busy mum of 3, so I was interested to hear how she manages her To Do list, how she combats overwhelm, how she holds boundaries between work and life.

I found it a deeply fascinating chat and I hope you do too!

Check out Amy's website here: https://amymilleryogaandwellbeing.co.uk/

Follow Amy on Instagram here: https://www.instagram.com/thewitchofleithhill/

Ooh I've been looking forward to sharing this chat! On today's episode of Visibility Talks, I’m delighted to have Hannah from HI Communications talking all about keeping marketing simple.

In her own words -

Check out Hannah's website here: https://www.hicommunications.co.uk/ 

Follow Hannah on Instagram here: https://www.instagram.com/hicommunications_

We talked about what visibility means to Hannah, why we think women tend to shy away from wanting to be visible and how Hannah comes up with her brilliant 10 minute marketing ideas. 

I was also keen to hear, as a fellow marketing expert, how she treats herself like a client instead of putting ourselves at the bottom of our own To Do lists, especially in how simple she keeps her marketing and yet so brilliantly effective!

I wanted to hear about how Hannah keeps her boundaries between work and downtime, what's important to her about running her own business and whether she ever gets nervous showing up.

Of course, with AI being introduced to the world of content creation and marketing I was curious to hear whether Hannah uses it at all, and about her upcoming book (!!) The Best 90 Days Ever!

As someone who heavily advocates exploring marketing as opportunities instead of ways to make your life more complex, I truly enjoyed Hannah's wisdom and insights.  What I really enjoyed about chatting to Hannah was that keeping it simple isn’t cheating. It really works. My tendency to believe that it has to be hard work to be worth it and to feel satisfactory and successful is not true. 

Oh and if you want an extra special treat, you can listen to the episode of me chatting on Hannah's podcast The Social Sunday and how it inspired her marketing program the Best 90 Days Ever.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Thank you and love,

After a week off, gosh, we really dived in on this episode. I’m delighted to have Ellie Kime of Eleanor Mollie, The Enthusiast & Business Proposal fame on the podcast today.

In her own words - Eleanor Mollie is a writer and delight designer who helps you explain who you are, what you do, and why you’re the one to choose. She’s a writer who specialises in helping small business owners and multi-passionate people find the words to explain who they are, what they do, and why they're so good at it, when they don't quite know how. I'm also the co-host of The Business Proposal Podcast and the founder of The Enthusiast & Co, a platform encouraging people to be their full, brilliant, unapologetically enthusiastic self.

https://www.eleanormollie.co.uk

https://www.instagram.com/eleanor_mollie

We talked about what being visible means to her, her genuine fear of going viral, how she manages all the different facets of her business, and why showing up doesn’t have to mean showing off.

I was keen to ask her about why she believes enthusiasm is so important in our lives, where we can start expressing it more naturally and how we both love living unapologetically.

Listen if you want to have a lot of laughter and learning in your ears, a reminder on why Mums know best, and how to start telling your story more.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

Hey gang, Maddy Shine here, host of Visibility Talks where women come to learn how to be more visible with their businesses and lives. 

Today we are talking about outsourcing we're talking about knowing when to outsource we're going to be talking about my experience of outsourcing work and the trials and tribulations thereof and we're going to be talking about my recent hunt for a replacement VA.

I'll share:

• My reflections on where you need to be (or don't need to be) with your business to start outsourcing.
• A few of the surprising benefits of outsourcing
• what stage is the business strong enough to take on staff
• How do you know when + what to outsource? 
• What to consider when starting to outsource
• The two types of virtual assistant out there
• my personal experience of assistants I've hired over 11 years
• what I've learned through this experience

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!