Explorez tous les épisodes du podcast Video Talks - Conversations on the Business of Video ‣ Marketing ‣ Filmmaking ‣ Online Video

If you've ever had a fear of getting in front of a camera, this episode is for you.

It's something I've been exploring myself with a 30 day Selfie Video School experiment to conquer my fear of the camera and see where confidence comes from.

In this episode I talk (but mostly listen) to the awesome voice actor Christopher Tester as he speaks about how to get over that fear using practical tips anyone can apply.

This is full of absolute gold.

Listen and grow more confident on camera in the process.
What are you waiting for?

In this episode you'll learn...

• How Chris uses Repurpose.io for his content (without sponsorship)
• His social media journey to 300k followers on TikTok and 50k on YouTube
• How he grew his confidence with video through constant iteration
• How he started with 'low stakes' using Instagram Stories
• Why consistency is key
• Why miming doesn't help you hugely as a voice actor
• How he pushed himself to make content to improve his performance
• Why you should give yourself the opportunity to fail repeatedly
• Why you need to have a reason to speak
• How to develop performance energy
• How thinking of who you're talking to can really effect how you feel
• Why you should 'script twice and shoot once'
• Why you'll never appeal to everybody

Video Talks mixes expertise in all areas of video, with tips for marketing,  entrepreneurship and running your own business.

This episode focuses on actionable, practical and hugely valuable advice from previous guest interviews – all wrapped up into one cosy episode. It’s also a taster of the show for anyone here for the first time.

In this episode you’ll discover:

• Tom Box talks about the secret to running a successful animation business
• Louise Ford shares the fundamentals of great editing
• Geoff Searle has some practical video advice for businesses
• Will Shears shares the one thing you should do when interviewing people
• Hasraf Dullul on how to expertly market your film or project
• Chris Evans-Roberts on why great attention to audio saves you time in the edit
  
  

This interview is split into two parts – the first is geared towards creative entrepreneurs – with part 2 focusing on how businesses can harness video marketing.

In part two of this interview, Dennis takes us through his Find Your Story program and his Audience Magnet online platform to help businesses connect with their audiences.
There are tips on talking to camera, how video personalisation is a powerful tool, why every business should be using video right now and how to tell the story of a vegan sausage factory with video.

Dennis Morrison is a serial entrepreneur, business storyteller and founder of Audience Magnet, which helps businesses and professionals to communicate authentically and effectively.

When he’s not lecturing in post production at The London Film Academy, Central film School or Ravensbourne University, he’s helping business owners and digital creators find their own unique voice through his 'Find Your Story' program.

Dennis has worked in the Film & TV industry for over 30 years, and has created branded content for companies like Diesel, L'Oréal and Red Bull. He’s consulted on numerous video projects for various companies, helping them develop their video strategies and build their audience. He is a business mentor and marketing story strategist.

Dennnis says, 'The truth is that storytelling can be learned like any other skill or technique. But you need an experienced guide to break down the structures of communications and storytelling, into a step-by-step system that you can start using immediately in your business. Whether you’re a complete beginner or a seasoned marketing pro.'



You'll discover:

• How to promote a sausage factory with video 
• Smart phone filming tips
• Why people are buying into people   
• Why you should document your struggles
• Why every business would be using video 
• Why it’s not about you it’s about them
• Why you should just press record 
• Why there’s magic in looking into the lens of a camera
• Tips for filming yourself 
• Why personalisation of video is big for brands 
• Why he is targeting women in the USA
• Why small business owners should do their own marketing
• How to find your own brand story
• Why he is driven by freedom of choice
• How Imposter syndrome holds creatives back  

This interview is split into two parts – the first is geared towards creative entrepreneurs – with part 2 focusing on how businesses can harness video marketing.

Dennis Morrison is a serial entrepreneur, business storyteller and founder of Audience Magnet, which helps businesses and professionals to communicate authentically and effectively.

When he’s not lecturing in post production at The London Film Academy, Central film School or Ravensbourne University, he’s helping business owners and digital creators find their own unique voice through his 'Find Your Story' program.

Dennis has worked in the Film & TV industry for over 30 years, and has created branded content for companies like Diesel, L'Oréal and Red Bull. He’s consulted on numerous video projects for various companies, helping them develop their video strategies and build their audience. He is a business mentor and marketing story strategist.

Dennnis says, 'The truth is that storytelling can be learned like any other skill or technique. But you need an experienced guide to break down the structures of communications and storytelling, into a step-by-step system that you can start using immediately in your business. Whether you’re a complete beginner or a seasoned marketing pro.'

In part one of this interview, Dennis talks honestly about the options for film students post-uni, how Dennis learned the hard way what it takes to make it as a creative entrepreneur and how to develop a business mindset when it comes to money.

You'll discover:

• How Dennis learned the hard lessons of being an entrepreneur
• How being an extra on a film set changed everything
• Why it’s not about the tech - it’s about understanding critical thinking
• Why your pricing structure is hugely important
• How he learned to edit on a Steenbeck
• How to get started as a creative entrepreneur
• Why you make the decision to become entrepreneurial
• Why creatives can struggle when they leave university
• What happens when the job market is saturated for creatives
• Why there's a lack of diversity of thought
• Why it’s not about the gear to get the gig
• How to get results by following a framework

Tom Middleton is a director, cinematographer, drone filming specialist and co-founder of SMN Film – a video production and video marketing agency. He’s also one of the BBC’s 'go-to' drone cinematographers.

In this interview – loaded with advice for aspiring and established filmmakers and creators, Tom gives us his best advice for drone shooting, how he connects on a personal level with businesses and what it takes to truly find a work-life balance.

Tom runs the business with his wife Miche, also a filmmaker – specialising in creating beautiful cinematic films that evoke an emotional response in audiences worldwide.

Over the years Tom has run film events, lectured in creative media production and freelanced as a DOP, director and producer.

Listen @ http:videotalks.co/12

In this episode:

• Why his family moved away from London
• How they evolved a business by playing with toys
• The power of LinkedIn vs other social networks
• Why it's important to showing your personality through social media
• How to shoot with a smart phone
• How to shoot the best drone shots
• How video can change the fortunes of a business, even in lockdown
• Why you should separate yourself from your business when working from home
• Why gaming and playing Goldeneye is great for drone filmmaking
• Why camera movement is key in everything he shoots
• Why backing up footage is the first thing you should do
• Why planning is fundamentally the best thing you can do
• An overview of Tom's drone cinematography course

James Lee is a director and photographer based in Richmond Virginia. He runs Journey Seven – a creative video & photography business with a purpose to specialise in working with non-profits and NGOs.

At the age of 19, James knew that being an entrepreneur was the only way he could pursue his dreams so for the past fourteen years, James has been through familiar successes, failures and the challenges of running a businesses day-to-day. He knows how important it is for other businesses and organisations to have reliable partners to collaborate with – especially in the creative field. His values include thoughtful communication, responsibility, guidance, and the continual improvement of both character and craft.

He recently got married during the first weeks of lockdown in the US and has since been working on a series of Covid-related films for the community at large.

In this interview James talks about how he approaches documentary journalistic filmmaking and why companies should be making themselves more vulnerable to connect with their audience and customers.

You'll discover:

• How to improve your workflow efficiency
• Why documentary storytelling is detective work
• Why he doesn’t find out too much about a subject first
• How small businesses can help each other in the current climate
• Why being a wedding photographer is a good training ground
• How listening to your team can really help you
• Why it’s important to listen to people when you’re interviewing them
• The power of transcription software like Rev
• The secret to balancing budgets with non-profits & NGOs
• How to price yourself working with a non-profit
• Why your unique qualities gives more value to a client
• How vulnerability and trust are key to how brands use video
• Why the discipline of hard work will make or break a business
• How James manages to maintain a zero inbox
• Why you should only take what you can eat from a buffet

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Video Talks helps creators, business owners and marketers learn from experts in their field to make the right decisions when it comes to making, using and commissioning video in all its forms – with your host, director Andy Greenhouse. 

Tom Baker is a director, cinematographer and editor who specialises in inspirational documentary and story-led brand content.

He explores new ways of storytelling using experimental approaches, seeking out original and unconventional choices of lenses, music and editing techniques. You’ll find his work across commercials, corporate, adventure films, as well of course as YouTube and IGTV.

He is driven to create authentic and inspirational films with meaning at their heart. Tom loves researching, meeting, listening, filming, editing and sharing incredible stories that he believes will inform, educate and inspire audiences.

His personal highlights over the last few years include a film about the holocaust told as an original music video and an impactful Nike film about a young South African who is breaking down sporting barriers.

Recently, during the Covid19 lockdown he’s created self-initiated videos which have had 'viral' success.

You'll discover:

• His unconventional film schooling
• How he learnt everything he knows
• Why it’s good to be like a vacuum cleaner on set
• Why rules are there to be broken
• How mentors encourage you to do better
• To have a plan but be ready to throw it away
• How being reactive can take you into a different place
• How to get closer to a story with an intimate lens
• Why using a small camera helps in documentary filmmaking
• What you need to take your business online on a budget
• How 'sustainable filmmaking' can cut wasted footage and make economic sense
• Why it’s important to communicate your role to avoid confusion
• How today’s self-taught freelancer fits into a traditional crew
• Why it’s important to market yourself as a creator
• How you can help clients target the right audience
• Why you should look at photography books

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Video Talks helps creators, business owners and marketers learn from experts in their field to make the right decisions when it comes to making, using and commissioning video in all its forms – with your host, director Andy Greenhouse. 

Lex Johnson is an animator, director and founder of design and animation company Dazzle Ship. His career has grown from a passion to create and innovate. 

At 18 he created his first animated TV series for European music channel 'Channel U’. He went on to work in computer game animation, he’s created short films and music videos that have been shown at international festivals and he likes to teach – lecturing at renowned Swedish motion design school Hyper Island as well as several London universities. 

In 2017 he took a step back and worked remotely around the world for a year. His company Dazzle Ship has gone from strength to strength developing a strong identity and client base, working with charities, brands and events – always connecting motion graphics with a brand story.

We recorded this interview during the UK lockdown.
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Video Talks helps creators, business owners and marketers learn from experts in their field to make the right decisions when it comes to making, using and commissioning video in all its forms – with your host, director Andy Greenhouse. 

Chris Evans Roberts is an award winning creative composer, sound designer, light artist and founder and Managing Director of Ithaca Studio.

Ithaca combine art, music and technology to make innovative experiences with sound and light. Founded in 2010, Ithaca became known worldwide for audio-visual remix and music production, winning multiple awards in audio, advertising and interactive video.

In 2014 Ithaca’s work expanded into sound and light installation and light art. Ithaca have been shortlisted for the darc Architectural Lighting Awards and the Lumen Prize for Digital Art. Recent light art commissions include works at heritage sites including Royal Botanic Gardens Kew, Blenheim Palace and Royal Botanic Gardens Edinburgh.

Ithaca work across both traditional and experiential advertising along with events industries.

This interview was recorded on a beach in Brighton, UK before the COVID pandemic.
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Video Talks helps creators, business owners and marketers learn from experts in their field to make the right decisions when it comes to making, using and commissioning video in all its forms – with your host, director Andy Greenhouse. 

Video Talks Podcast: Episode 07
This is the second part of the interview with director Hasraf 'HaZ' Dulull.
Listen to Episode 06 for Part 1 of the interview.

HaZ used every trick in the ‘thinking outside the box’ book to go from compositor to eventual movie director. 

In Part #2 he talks about how the right sales companies can really help you decide on what film to make, how to reach out to industry contacts, his own online course on filmmaking and how filmmaking is changing with the latest gaming tech.

He also explains the process behind making Battlesuit – his recent animated pilot.

The interview is split into two parts so it’s more easily digestible. There were so many nuggets of gold from HaZ that it felt wrong to cut it down.

You'll learn...

• How HaZ built an audience online
• Why you should bring sound design and music into the process early
• How independent film sales companies can help you define your next film subject
• How to shape your movie into a commercially viable film
• How he created his fly-on-the-wall online course with behind the scenes and b-roll footage
• The best bit of advice he’s ever been given
• How to finish a project
• How to clear you mind so you can see things in a fresh light.
• Why you can’t always fix it in post
• Why you should always have a plan – whether a meeting or a film shoot.
• How to get through an animation block
• How HaZ made an animated film using gaming tech Unreal Engine
• Why virtual production is the major buzzword of the moment
• How reaching out to podcasts and filmmaking websites can accelerate you marketing

Jump to...

• 01:36 Reaching out to sales companies
• 05:25 Shaping your movie commercially
• 08:31 Finding sales companies
• 11:06 Scrub Forward Round (quick fire questions)
  • Video Nasty - worst habits you see
  • VR / AR / Mixed 'R'?
  • Techniques + software
  • Play Pause Stop
  • Secret animation tip
• 17:55 Haz explains the origins behind his filmmaking course
• 24:19 Recent pilot Battlesuit created in Unreal Engine
• 32:10 Latest unreleased project in development
• 34:34 Virtual production and the future of film
• 37:46 Haz's vision for his future career

Video Talks Podcast: Episode 06
Hasraf HaZ Dulull began his career as a VFX compositor, moving to producing and supervising VFX teams. After a period of creating several sci-fi short films, in 2017 he directed his debut sci-fi indie feature film - THE BEYOND, which premiered at #2 on the iTunes charts, before trending on Netflix. His second feature film 2036: ORIGIN UNKNOWN, which starred Katee Sackhoff (Battlestar Galactica, Another Life) had a limited theatrical release in the US before also landing on Netflix. 

In this interview (split into two separate episodes) – loaded with advice for aspiring and established filmmakers and creators, HaZ breaks down how his start in a video games company led him to venture into movie VFX for films like The Dark Knight and ultimately go it alone with a carefully planned vision to make his first feature film.

HaZ used every trick in the ‘thinking outside the box’ book to go from compositor to eventual movie director.  

In Part #1 he takes us through the journey of his career, his unique casting process, how he built up a wealth of contacts in the film industry, working with an investor, finding sponsorship to fund projects and so much more valuable wisdom.

The interview is split into two parts so it’s more easily digestible. There were so many nuggets of gold from HaZ that it felt wrong to cut it down.

You'll learn...

• How HaZ built an audience online
• Why you should bring sound design and music into the process early
• How independent film sales companies can help you define your next film subject
• How to shape your movie into a commercially viable film
• How he created his fly-on-the-wall online course with behind the scenes and b-roll footage
• The best bit of advice he’s ever been given
• How to finish a project
• How to clear you mind so you can see things in a fresh light.
• Why you can’t always fix it in post
• Why you should always have a plan – whether a meeting or a film shoot.
• How to get through an animation block
• How HaZ made an animated film using gaming tech Unreal Engine
• Why virtual production is the major buzzword of the moment
• How reaching out to podcasts and filmmaking websites can accelerate you marketing

Jump to...

• 04:46 Haz's career journey
• 10:19 Short film Project Kronos goes viral
• 12:40 Developing & making his first feature The Beyond
• 18:06 Marketing & the success of his debut feature
• 24:26 Marketing tips for filmmakers
• 27:00 The importance of audio in your films
• 29:12 Making 2036: Origin Unknown
• 32:05 Casting actors
• 40:02 Early influences and education
• 46:25 The best bit of advice he's been given
• 48:12 Essential habits for productivity

Will Shears is a Brighton-based filmmaker who has already made his fair share of short documentaries in the travel genre. in 2019 Will released the documentary Europe In A Tuk Tuk, which has gone on to be shown at numerous festivals and won best documentary at the Ribbon of Dreams Festival. The film is available to watch on Amazon Prime Video.

At the time of recording – the beginning of the Covid-19 lockdown, Will was embarking on his latest project – a documentary about Coronavirus and the ways people around the world are dealing with it.

In this interview we discuss his approach to travel documentary making, how Snapchat changed the way video is consumed and why you should always take a break from your edit.

Now we’re all working from home a lot more it’s important to give a great first impression.

You set the lighting, checked your background but... have you ever wondered why your laptop camera is such bad quality? Grainy, right? Well now there is a pretty awesome solution.

The full title of this episode is How To Look Awesome On ZOOM, SKYPE, TEAMS, LOOM, SLACK, YOUTUBE,  GOOGLE MEET, WEBINARS, FACEBOOK LIVE , DISCORD , FACETIME... With Your iPhone!

Aidan Fitzpatrick is an award-winning tech entrepreneur and investor based in London. 

In Summer 2020 his company Reincubate developed and released a revolutionary new app called Camo – which turns your iPhone into a state-of-the-art webcam.

He started his professional journey as a software engineer and over the last 20 years has co-founded multiple startups and played an influential role in a number of successful companies.

He’s been UK president of the Entrepreneur’s Organization – helping businesses and startups develop and in 2008 he founded his app data company Reincubate building technology to access data from apps and app platforms.

According to The Wall Street Journal, laptop cameras in 2020 are worse than 2010 models. Camo solves this problem, and then some – by enabling you to use your powerful iPhone or iPad camera as a hugely customisable webcam.

Prepare to blow your Zoom buddies away!

In this episode you'll discover:

• How he became an accidental entrepreneur
• His process for creating software
• How the UK lockdown made him see an opportunity
• How the Camo upgrades the quality of your video
• New & upcoming features for Camo
• How to validate a software product
• How designers, twitter influencers, tech CEOs and investors helped grow the app
• The story behind his company
• Why an iPhone 6 is better than most webcams 
• How Camo is helping influencers, preachers, sales people and fitness trainers
• How to use different lenses
• How old iPads & iPhones become awesome webcams
• How Aidan's first product turned his company into a $1m business - accidentally
• Why this led to winning the Queen's Awards for Enterprise, twice
• Why he thinks virtual backgrounds are ‘low-trust’
• Why he thinks Zoom still has a way to go
• Why he thinks we’re at ‘Day 1' with video
• The apps that help him run his life
• The concept of 'luxury software'
• Why lifting weights is a great form of meditation!

In this episode director, animator, magician and 3D audiophile Geoff Searle talks about meeting self-imposed deadlines, what businesses can do to help themselves with video and what it was like to make his 'one-man feature film'. There's also a taster of his new 3D audio project.

You’ll learn how he beats procrastination and finds the drive and motivation which helped him create the world’s first one-person feature film. Geoff acted, directed, produced, shot, edited, was the VFX department, the sound department and the promotion engine  behind his one-man film Madness in the First Degree... which he doesn’t like to talk about.

We also chat about what brands and businesses can do to harness video in an ever-more saturated market and how 3D audio can change the entertainment experience.

Run VT...

Lou Ford is a feature film editor, based in Brooklyn, New York. Her signature style of editing for films like The Witch, Thoroughbreds and more recently The Lighthouse have been influential in those films’ success, gaining Lou the critical acclaim she deserves. At the time of recording, Lou recently wrapped on Cory Finlay's latest movie Bad Education. 

In this interview Lou explains how she pivoted from a publishing career in her 30s to become a successful feature film editor from scratch, and gives us a candid insight into her life, her creative thinking, her influences and striking editing approach.

She also tells her story of how The Witch went from small indie flick to box office smash.

I spoke to Lou during the COVID-19 lockdown.

Tom Box is co-founder of the internationally-acclaimed BAFTA award-winning animation studio Blue Zoo. In this incredibly layered interview, Tom delves into the mindset and values of what built Blue Zoo into one of the most successful animation companies in the UK, how animation has changed over his career and what makes a successful business.

You'll learn how Blue Zoo went from 3 uni-graduates to an internationally successful animation business with over 200 staff. He talks openly about challenges he’s faced and how the value he places on his team members ensures the best productivity and motivation. In 2018 Blue Zoo opened a brand new online democratic community course for animators to learn techniques of 3D animation, called Animdojo. They were still hiring staff during the Coronavirus pandemic!

This was one of the first interviews recorded for Video Talks.
I hope you enjoy this deep dive into Tom’s creative journey.

Video Talks Podcast : Episode 01
Video Talks helps creators, marketers and businesses learn from experts in their field (of vision) to make the right decisions when it comes to making, using and commissioning the power of video in all its forms.

In this episode I introduce the Video Talks podcast and explain my background – as a creative director in magazine publishing, while hosting film events and festivals to now, running a successful video agency since 2013.

Inspiring interviews with leaders in video across the sphere of moving image, across social media video, YouTube, advertising, animation, video marketing, corporate video and brand stories – with me your host, Andy Greenhouse.

Run VT...

When you’ve shot a video for your client or your business, what happens next? 
Does it sit on a YouTube channel or company website, pushed out as part of a digital campaign and then disappear? 

Repurposing video content can be a great way of stretching footage further. If you have a business, one day shooting can feed weeks of social media content – all it takes is a little bit of strategy and planning.

Dan Norton is an editor and video repurposing specialist based in New York.

Dan’s expertise in repurposing video content enables him to help companies and individuals to stretch their video content further.

After spending 11years at Disney Streaming Services, he also now co-runs Parent Pacifier With his wife Amanda - helping expecting and new parents save time and remove headaches with baby product reviews and parenting tips - via their website parentpacifier.com and their YouTube channel.

In this episode, Dan talks about how to save time by creating long-form videos which can be repurposed for social media. He shares techniques he's learned through years of working in the sports highlights industry and how entrepreneurs and business owners can use simple tricks to make their video content go further.

Show Notes : http://videotalks.co/21

In this episode you'll learn:

• What repurposing video means 
• Starting with live video
• Why answering your top 5 FAQs is a great strategy 
• How to get started with video for your business 
• How to talk to a camera lens as a friend
• How he started a YouTube channel from scratch
• The most powerful traffic driving force on YouTube 
• How unexpected YouTube videos can drive business 
• Why you should start something before you have kids 
• Why becoming a parent is so motivating 
• How businesses will use video in the future 
• Dan's take on the Pomodoro technique 
• Why asking questions can drive people to make comments in social media videos 
• Why he builds in rest time 
• How to plan a repurposing video strategy 
• Video Marketing tips for business

It seems like every 6 months there’s a new video platform to navigate, right? 2020 was all about the TikTok inspired Instagram Reels. 

But how do you start with a new platform? How do you develop that confidence to record to camera?  And how do you keep that momentum going?

Victoria Hutton is a freelance videographer and editor based in London. 

After graduating she started her career as a trained journalist who tapped into video when technology became faster and more available. 

She quickly became head of video production at Mumsnet, and HELLO! Magazine before launching her own company in 2019.

Victoria works with companies like GHD and Hello, while offering her expertise to influencers and independent businesses. Her entrepreneurial drive shows through in her #selfshootclub where she helps people become better at video with the kit that they already have.

Her '30 days of Reels Inspo' in September 2020 helped grow her own audience while helping people to harness the power of instagram video.

In this interview she discusses how businesses can harness social video, what you can do to stay relevant in an ever-changing environment and how to get over your fear of Reels!

In this episode you'll discover:

• How Victoria went from studying journalism to being head of video at Mumsnet 
• Advice to startup businesses using video 
• Why a content strategy and clear identity within video content is important 
• Why you should show what you do as a business 
• Why you should put your face in front of the camera and bite the bullet 
• How she came up with her 30 days of Reels Inspo 
• How to get started with Instagram Reels
• How creating the right head space for work is really important 
• How celebrity guests like Hilary Clinton made her learn quickly
• Why 12 minutes filming someone teaches you so much
• The 10,000 hours rule 
• How her passion for stories for a young age evolved into her career 
• How technology advances helps you transfer your skills into new areas 
• The value of putting yourself in front of camera 
• The benefit of self-shot video 
• The balance of time vs production value 
• Why she keeps a record of positive feedback for tough times 
• Why social media has been great for connecting to like-minded people 
• The power of an online tribe 
• How different video platforms emerging influences what people want  
• How the video market influences video content creation 
• Why you need to choose carefully which video platform you want to use 
• Why recording Reels is about not being a perfectionist 
• What you can learn from Victoria about Reels 
• Why you should always start shooting a little early 
• How she plans her Instagram feed 
• Why Covid pandemic influenced her next moves 

Rob Biddulph is an award-winning author and illustrator who has increasingly used video to connect with his ever-growing audience.

Before turning to illustration full-time, Rob had established himself as a leading designer and art director, winning awards and steering the visuals for some of the UKs most iconic mags including the NME and the Observer magazine. 

Having already caused a storm on social media with his #packedlunchpostits and behind the scenes book development, during the UK lockdown Rob came up with the idea of teaching kids how to draw live online – to help relieve many peoples’ homeschooling stresses. He found a lot of grateful parents!

His #DrawWithRob campaign grew exponentially and led to not only a #DrawWithRob book – another best-seller, but also a Guinness World Record for the biggest audience for a live art class ever – via YouTube. 

Rob delves into the story behind how he got started in writing books and how video has ultimately helped him grow his audience. 

In this episode you'll discover:

• Rob's background in magazines
• How Rob finally found a publishing agent
• How he went from art director to published author
• How the Covid-19 pandemic inspired him to help parents and their kids
• Why you should always learn from your mistakes
• How he broke a world record on YouTube
• Why video channels like YouTube are great for self promotion
• The value of live video
• Why YouTube can directly influence sales
• An insight into the future for his creations
• Rob’s experience as an influencer
• How brands and businesses can use video effectively

Edie Clarke is a video & YouTube strategist, based in Brooklyn, New York. She’s also founder of Virtually In Sync – which helps companies and entrepreneurs create brand awareness for their business using videos and YouTube, ultimately helping them reach their audience & grow their business. 

After studying TV & Film Production at UCLA, Edie went to work for Sony Pictures and eventually founded her own company to provide video strategy, remote video creation, and video marketing services for solopreneurs, while also servicing businesses who want to outsource their video needs.

She helps established entrepreneurs, coaches, consultants, trainers and thought leaders with a purpose and encourages the camera shy to embrace the lens.

In this interview Edie takes us through how she got started in remote video creation, why YouTube is so important for the long-term, how to optimise your videos and shares her tips and tricks for efficient content creation.

This interview is split into 2 digestible parts.

In Part 2 you'll discover:

• Why you should start with one platform first 
• Why Edie realised she could speak to a specific audience who could only learn from her 
• How to choose the right platform depending on where your audience is 
• Why live-streaming was a game-changer for people nervous around video 
• Tech advancements in video which make things easier 
• The power of personalised video 
• Why she uses the same equipment as her clients 
• Her best productivity tips 
• How she finally found her work-life balance working 4 days a week 
• Why taking a break is healthy 
• Why you should introduce yourself with a video 
• Why a ring light is no good if you have glasses 
• Why you should always research first 
• Her ultimate goals for her business 

Edie is a video & YouTube strategist, based in Brooklyn, New York. She’s also founder of Virtually In Sync – which helps companies and entrepreneurs create brand awareness for their business using videos and YouTube, ultimately helping them reach their audience & grow their business. 

After studying TV & Film Production at UCLA, Edie went to work for Sony Pictures and eventually founded her own company to provide video strategy, remote video creation, and video marketing services for solopreneurs, while also servicing businesses who want to outsource their video needs.

She helps established entrepreneurs, coaches, consultants, trainers and thought leaders with a purpose and encourages the camera shy to embrace the lens.

In this interview Edie takes us through how she got started in remote video creation, why YouTube is so important for the long-term, how to optimise your videos and shares her tips and tricks for efficient content creation.

This interview is split into 2 digestible parts.

In Part 1 you'll discover:

• How she started as a video virtual assistant 
• How YouTube optimisation changed the game for her work 
• Why you should treat your YouTube channel as your website 
• What exactly ‘remote video creation’ is
• How self-promotion on LinkedIn has helped Edie grow her client base 
• Why you need to utilise video on your ideal platform 
• The power of the YouTube search engine 
• How Facebook video differs from YouTube
• Why you need to find what your audience needs help with before making videos 
• How to find what your audience's pain points are
• The importance of custom thumbnails
• Why she couldn’t believe in herself enough 
• How she works remotely with her clients 
• Why a video content marketing plan is super important for a successful business 

Vic Lee is a London-based graphic designer-turned-artist-turned-illustrator, muralist, storyteller, typographer, book publisher and 'wizard of ink’.

In the second part of this interview Vic tells the story of how his Corona Diary illustration project went viral with the help of his LinkedIn audience, enabling him to self-publish the book and sell out his first print run.

His work can be seen on walls across the UK, and thanks to the success of his recent Corona Diary project, now on coffee tables across the world.

He draws in black and white, simplifying the noise we all experience, and injecting his own sense of humour and personality into each piece.

In February 2020 Vic started documenting the Coronavirus outbreak by drawing his experiences – as a way to deal with his own feelings about the situation. Somewhere along the line this turned into The Corona Diary project which has become the must-have book of the period.

Vic started posting videos about the project on social media, which helped him reach more and more people until he finally pressed stop and self-published the book, signing, packaging and posting each one.

He’s recently donated £5000 of his own money to the charity FareShare UK as a way of saying thank you to all his readers.

This interview is split into 2 parts.

In part 2 you'll discover:

• Why you should follow the 3 second rule in video
• Why time-lapse video is key for artists
• Why Vic ditched video titles to increase engagement
• How to stimulate the senses to get people hooked
• How you can be creative with the equipment you have
• How showing your personality on videos connects with people
• How to have an immediate impact on social media
• How brands should use video
• Why you should wear your heart on your sleeve
• How to create a relationship through honesty
• His new kids' book
• Why he’s looking for a publisher for a 2nd edition

Vic Lee is a London-based graphic designer-turned-artist-turned-illustrator, muralist, storyteller, typographer, book publisher and 'wizard of ink’.

His work can be seen on walls across the UK, and thanks to the success of his recent Corona Diary project, now on coffee tables across the world.

He draws in black and white, simplifying the noise we all experience, and injecting his own sense of humour and personality into each piece.

In February 2020 Vic started documenting the Coronavirus outbreak by drawing his experiences – as a way to deal with his own feelings about the situation. Somewhere along the line this turned into The Corona Diary project which has become the must-have book of the period.

Vic started posting videos about the project on social media, which helped him reach more and more people until he finally pressed stop and self-published the book, signing, packaging and posting each one.

He’s recently donated £5000 of his own money to the charity FareShare UK as a way of saying thank you to all his readers.

This interview is split into 2 parts.

In Part 1 you'll discover:

• How 3D art influences his illustration work
• Vic's typography & fonts influence
• Why Vic doesn’t follow the '3 font rule'
• The tools he uses
• How his illustrated diaries are a way to record his own travels
• How a book he read predicted the Covid pandemic
• Why he recorded a YouTube video to encourage children to draw their own diaries
• How a difficult childhood influenced his passion for drawing
• Why illustration was his internal therapy
• How life after the Covid lockdown will effect the way we go forward
• Why the lockdown was Vic’s ’sabbatical from life'
• The one thing he’s learnt during lockdown
• Why he decided to stop drawing and hit publish