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Beyond the Spreadsheet: Modernizing Maintenance Management with Patricia Sagastume08 Oct 202400:38:30

Patricia Sagastume, the head of Finance at Limble, shares her entrepreneurial journey with us. Rooted in a family of entrepreneurs, Patricia’s story is one of grit and growth, as she recalls her early days at a software escrow company that prepped her for greater ventures. Alongside her brother, she co-founded Limble, a computerized maintenance management software powerhouse that has grown from a bootstrapped startup to an industry contender.

Patricia unpacks the financial evolution of startup life. From bootstrapping to building structured financial systems, she offers insights on managing cash flow, budgeting, and forecasting. With a dual role in finance and HR at Limble, she highlights the importance of clear planning processes and alignment across executive teams. Through her insights, listeners gain a deeper understanding of how finance teams drive key business decisions and resource allocation at various stages of growth.

As we look ahead, Patricia paints a picture of Limble's strategic planning for future growth, whether that involves an IPO or acquisition. She emphasizes maintaining healthy cash flow and ensuring compliance readiness, with an eye on system upgrades and the potential of AI tools to enhance efficiency.

Chapter Summary

(0:01:01) - Entrepreneurial Journey and Limble's Success

Patricia Sagastume's entrepreneurial journey to co-founding Limble, a CMMS company with a $8 billion market potential and recent Series B funding.

(0:14:25) - Financial Evolution in Startups

Strategic evolution of finance in a startup, emphasizing cash flow management, budgeting, and forecasting, and the role of the finance team.

(0:22:52) - Financial Strategy and Growth Planning

Strategic financial operations, healthy cash flow, building FP&A team, compliance and audit readiness, system upgrades, and AI tools for efficiency.

(0:37:39) - Connecting With Limble

Connecting with Tricia and exploring opportunities at Limble, using LinkedIn and Limble's careers page, and inviting her to keep us updated on Limble's progress.

Key Quotes:

On the evolving role of finance: "As the company grows, it's less hustle and muscle, and more your value is your ability to predict the future and bring about financial models into the company as early as possible."

On the importance of cash flow: "Number one thing through this journey was keeping the company in a healthy cash flow position, and I was able to do that with days to collect."

On the potential of AI: "I think we're really far off on the AI side. I think the best AI on the finance is just the better rules creation and then like, much better recall on like reporting and querying data."

On the importance of strong financial frameworks: "The best frameworks still live in the minds of great financial professionals, and hopefully, that involves time, and they build out and share those great models."

Recommendations:

Explore the potential of Mosaic.tech for implementing financial frameworks and tracking SaaS metrics.

Investigate Cube software as a more affordable alternative to Snowflake and Tableau for data visualization and reporting.

Stay informed about emerging AI tools but approach their implementation with a critical eye, focusing on accuracy and integration capabilities.

Resources mentioned:

Lex Fridman podcast

https://lexfridman.com/podcast/

Limble CMMS

https://limblecmms.com/


Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Unlocking the Power of Graphene with Kjirstin Breure02 Oct 202400:34:07

Join us for a conversation with Kjirstin Breure, the President and CEO of Hydrograph, as she takes us through the journey of Hydrograph from its early phase at Kansas State University to becoming a publicly traded entity with operations in the US and UK. Kjirstin shares her path from working in various tech startups to becoming the founding team member at Hydrograph. She elaborates on the properties of graphene, discovered in 2004, and its diverse applications in semiconductors, composites, lubricants, and energy storage devices, emphasizing its potential to enhance material properties and promote sustainability.

Listen in as we explore the performance and scalability of Hydrograph's graphene technology. Kjirstin explains how their product outperforms competitors, offering significant improvements in conductivity and mechanical properties with minimal amounts of graphene. We also address scalability challenges and Hydrograph's strategies for rapidly increasing production while maintaining cost and performance benefits. Kjirstin provides insights into the difficulties of communicating value propositions to customers and investors as an early-stage publicly traded company and shares the team's enthusiasm for the market potential.

Finally, Kjirstin discusses the critical elements that make Hydrograph thrive, focusing on the importance of adaptability, problem-solving abilities, and the right attitude in team members. She highlights the value of a collaborative and non-hierarchical culture, where honest and effective communication is key. We also touch on how Hydrograph measures its R&D productivity, balances rapid scale-up with financial prudence, and avoids manufacturing bottlenecks.

 

Chapters

(0:01:00) - Graphene Applications and Business Model

Nature's graphene applications and market potential are discussed by Hydrograph's CEO, Kjirstin Breure.

(0:16:28) - Hydrograph's Performance and Scalability

Hydrograph's graphene technology offers better performance, scalability, and potential for market growth as an early-stage, publicly traded company.

(0:27:52) - Challenges of R&D Progress and Hiring

R&D productivity at Hydrograph, balancing scale-up and financial prudence, recruitment priorities for intellect and scientific backgrounds.

(0:33:08) - Building Company Culture in Startups

Adaptability, problem-solving, and a collaborative culture drive Hydrograph's success, as highlighted by Kjirstin in discussing the startup's journey.

 

Resources mentioned in the podcast

Chip War: The Fight for the World's Most Critical Technology by Chris Miller

https://www.amazon.com/Chip-War-Worlds-Critical-Technology/dp/1982172002

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger by Peter D. Kaufman, Ed Wexler and Charles T. Munger

https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018

URL to Hydrograph

https://hydrograph.com/


Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

 

AI-Driven Athlete Marketing: Navigating NCAA Rule Changes03 Jul 202400:36:54

 

Ayden Syal, CEO of MOGL, discussed his transition from finance to running a startup focusing on influencer marketing for athletes. He explained the impact of NCAA rule changes allowing athletes to monetize their name, image, and likeness (NIL) since July 2021. Athletes can now engage in sponsorships, endorsements, and more to leverage their audience and receive compensation.

The landscape is evolving rapidly, benefiting both well-known and up-and-coming athletes. College athletes are a powerful subset of influencers targeted by brands to reach Gen Z consumers. They have high engagement rates on social media platforms like Instagram and TikTok.  MOGL acts as a marketplace connecting brands with micro and nano influencers in collegiate athletics for influencer marketing campaigns. Initially focused on revenue-generating sports like football and basketball, now expanding to other sports/longer tail like women's basketball and track&field.  The platform is vertical agnostic and allows brands to run campaigns with athletes from different sports to reach specific markets and demographics. MOGL streamlines the process, including compliance, contract generation, and performance tracking, setting it apart from competitors. The discussion also involved the importance of compliance in athlete sponsorships, where athletes must disclose details to their schools. 

AI is an important tool in matching athletes with brands based on criteria, making the selection process efficient and effective. Aydan also touches on leveraging AI for customer service and business development. They raised significant funding rounds but also faced challenges in different market cycles.  The process was described as grueling but the team has received significant support from advisors and VCs. He stressed the significance of having a strong team and the need to constantly evaluate the return on investment to drive the continued growth of the business.

The conversation also delved into the challenges and strategies involved in scaling a two-sided marketplace. Aydan discussed the importance of managing resources efficiently and optimizing the allocation of human capital to support the company's rapid growth. He emphasized the constant focus on removing friction for brands and athletes in the sponsorship and endorsement process, as well as the need to streamline operations to accelerate and reduce the time for completing campaigns.

 

Chapter Summary

(00:00:51) - MOGL founder journey

(00:03:01) - The Revolution in College Sports: Name, Image and Likenesses

(00:06:53) - Democratizing influencer marketing for college athletes

(00:10:54) - Marketing to Gen Z with athletes in different verticals

(00:15:16) - The importance of AI in the athlete management platform

(00:18:27) - The financing route: successes and challenges

(00:20:48) - The challenges of the venture fundraising market

(00:23:30) - Developing a successful remote team in today's business world

(00:25:11) - The strategy and KPIs for the subscription model

(00:27:46) - Promoting MOGL to Athletes: Marketing Strategies

(00:30:21) - Book recommendations for startup founders and podcasts: A personal perspective

(00:34:41) - Efficient Resource Allocation Strategies for Business Success

 

Resources mentioned in this episode

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

 

Lenny’s Newsletter

https://www.lennysnewsletter.com/

 

Link to MOGL

https://www.mogl.online/about

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

 


Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Innovating Women's Health: The Daré Bioscience Leadership Approach26 Jun 202400:41:50

In this episode, Sabrina Matucci-Johnson, CEO of Daré Bioscience (Ticker: DARE), shares insights on advancing women's health products in the biotech industry. She discusses the challenges and strategies for successful commercialization, including leveraging partnerships with pharmaceutical companies, utilizing non-dilutive funding like grants, and the unique approach of using a reverse merger for funding. Sabrina highlights the significance of addressing unmet needs, obtaining FDA approval, and ensuring patient access to innovative products. The episode delves into the importance of clear communication with investors and stakeholders in the fast-paced biotech landscape.

Sabrina's journey in the biotech industry has been diverse, encompassing roles ranging from research scientist to the Chief Financial Officer of a publicly traded company. This multifaceted experience has given her a comprehensive understanding of the industry's intricacies and the necessary steps to successfully commercialize products. Her transition to founding Daré Bioscience in 2015 reflects her observation of the unmet needs in women's health and her determination to address these gaps through innovation and strategic partnerships.

A notable aspect of the conversation is the emphasis on the unique challenges and opportunities within the field of women's health. Sabrina discusses the lack of pharmaceutical innovation in indications that disproportionately or differentially affect women, underscoring the critical need for focused development in this area. This highlights the potential for significant impact and commercial success in addressing these unmet needs, which has become a central focus for Daré Bioscience.

The conversation delves into the complexities of product development and FDA approval in the biotech industry, shedding light on the daunting statistics of only 8% of new chemical entities gaining FDA approval. Sabrina's strategic approach to mitigating risk by leveraging known active pharmaceutical ingredients and efficiently running clinical trials underscores the importance of a thoughtful approach to product development.

The discussion on funding strategies, including the decision to pursue a reverse merger to access public markets, offers insights into the financial considerations and strategic planning that underpin the growth and sustainability of a biotech company. Sabrina's emphasis on the importance of grant funding and tax rebates in supporting early-stage programs and reducing financial risk provides a nuanced perspective on financing options in the biotech landscape.

Sabrina's insights into the role of communication and education in the biotech industry are particularly noteworthy. Her focus on destigmatizing women's health issues and ensuring access to credible information reflects a commitment to patient-centric care and public health awareness.

 

Chapter

(00:00:46) - Sabrina Matucci-Johnson: A journey through biotechnology

(00:03:47) - Innovation in Women's Health: Daré's Strategy

(00:08:51) - The importance of an effective partner strategy for new products

(00:12:31) - Biotech Industry Value Creation Strategies

(00:14:55) - Women's health: risk minimization in drug development

(00:18:19) - Choosing the right products for development

(00:20:54) - The importance of FDA approval for pharmaceutical companies

(00:23:45) - The decision to go public: Why going public was the appropriate step

(00:26:50) - Funding in the field of women's medicine

(00:30:09) - Research and development tax credits in Australia

(00:32:22) - The importance of collaboration with external partners and investors

(00:35:42) - Healthcare communications and investments

(00:38:57) - Removing the stigma around women's issues

 

All in Her Head: The Truth and Lies Early Medicine Taught Us About Women's Bodies and Why It Matters Today by Elizabeth Comen

https://www.amazon.com/All-Her-Head-Medicine-Matters/dp/0063293013

 

The Stand by Stephen King

https://www.amazon.com/Stand-Stephen-King/dp/0307743683

 

 

Resources:

https://darebioscience.com/

 

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com


Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Innovations in PCB Manufacturing with FlashPCB CEO Thomas Castner19 Jun 202400:39:33

 

The conversation sheds light on the journey of Thomas Castner, CEO and co-founder of Flash PCB. The conversation covers Thomas’ background, the company's unique value proposition, its recent funding from SBIR, and the challenges they face in the day-to-day operations.

Thomas, a graduate of the University of Pennsylvania and Carnegie Mellon University, discussed his entrepreneurial journey and the founding of Flash PCB, a company specializing in fast PCB assembly services. Highlighting his extensive experience in designing hardware for startup companies, Thomas emphasized the company's focus on providing fast and reliable PCB assembly services for small and medium-sized businesses, especially those lacking the internal prototyping resources of larger corporations.

The conversation delved into the complexities of the SBIR funding process, providing valuable insights for other entrepreneurs seeking non-dilutive funding. Thomas shared his experiences with the application process, highlighting the meticulous nature of the documentation required and the lengthy timeline from application to fund disbursement. He also touched upon the impact of the funding, which will be used to enhance the company's AI capabilities and scale its operations.

The interview also shed light on the company's business goals and strategies. Key performance indicators, such as board failure rates, manufacturer cycle times, and cost tracking, are crucial to the company's operational success. Thomas emphasized the importance of maintaining a lean and efficient operation while continually striving to improve and deliver on customer expectations.

 

Chapters

(00:00:46) - The founding story of FlashPCB by CEO Thomas Kastner

(00:04:13) - Optimizing PCB Manufacturing Processes at FlashPCB

(00:07:09) - Collaboration and real-time design changes with AI

(00:09:53) - The SBIR FlashPCB Grant: Background and Process

(00:13:31) - The SBIR program and its different phases

(00:15:14) - The NSF application process for Advanced Manufacturing

(00:17:58) - The lengthy process of SBIR funding applications

(00:19:49) - The long journey of applying for funding

(00:22:06) - The process of audit review in working grants

(00:24:33) - Understanding and using the NSF funding program

(00:27:39) - The importance of KPIs in a start-up

(00:30:55) - Tracking and Compliance in Startup Scaling

(00:33:14) - Football in High School vs. College - A Business Shift

(00:35:39) - Engineer as CEO: Book recommendations for business success

(00:37:33) - Challenges and thoughts as an entrepreneur

 

Books Mentioned in this Episode

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler

https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

 


Resources:

https://www.flashpcb.com/

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

 


Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

The Journey from Real Estate to Tech: Transforming the B2B Supply Chain13 Jun 202400:36:20

Peter Ho sat down with Alex Witcpalek, the CEO and founder of Continuum. The conversation delves into the challenges and opportunities faced by Continuum, as well as the strategies and values that have contributed to the company's success.

Alex's background is an important starting point as it provides context for his approach to leading Continuum. He discusses his transition from commercial real estate to the technology and software industry, highlighting his vision for driving change and making an impact. His experience in leading organizations and scaling businesses becomes evident as he narrates his journey through different companies and industries, demonstrating a deep understanding of supply chain, distribution, and manufacturing. Furthermore, Alex's approach and focus on intentional culture and leadership convey a sense of purpose and direction in his management style.

The conversation highlights the unique value proposition of Continuum, which is a B2B reverse logistics platform for the supply chain. Alex explains how the company is solving the challenge of manual, paper-based processes in the industry and how they are leveraging AI to streamline operations and provide a better customer experience. He also emphasizes the importance of market insights and strategic alignment to understand and act on the needs of different industries.

The challenges faced by Continuum are also discussed, especially the need to focus on the right areas for investment and growth. Alex's approach to managing these challenges reflects the complexities of scaling a business and the need for strategic decision-making in terms of geographical focus, target markets, and technology investments. His insights into these challenges reflect a pragmatic and well-considered approach to growing a startup in a competitive market.

Several key themes emerge from the conversation, including the significance of intentional culture, the importance of market insights, the challenges and opportunities of scaling a startup, and the strategic use of AI and technology.

Chapters

(00:00:46) - Journey from Real Estate to Tech: A Conversation with Alex Witcpalek

(00:04:26) - Optimizing B2B Reverse Logistics Processes

(00:07:10) - Efficient supply chain integration for all ERP systems

(00:09:56) - The Industry Returns Challenge: Scalable Technology.

(00:14:11) - The importance of speed in business

(00:16:54) - The Role of AI in Business Strategies: Insights & Perspectives

(00:19:28) - The Importance of Winning Mindset: From Football to Corporate Culture

(00:21:16) - Leading with a Growth Mindset & Team Culture: The 3 B's

(00:23:02) - Cultural pillars and corporate culture: The importance of buy-in

(00:25:30) - Strategic growth and product orientation

(00:28:09) - Value of Customer Conversations for Product Development

(00:29:52) - Book recommendations for founders and entrepreneurs

(00:32:07) - The challenges of market entry and expansion

(00:35:11) - Connect with Alex Witcpalek on LinkedIn

 

Book and Blog Mentioned in this Episode

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh

https://www.amazon.com/Blitzscaling-Lightning-Fast-Building-Massively-Companies/dp/1524761419

 

Blog by Jason Lemkin

https://www.saastr.com/blog/

 

 


Resources:

https://gocontinuum.ai/

 

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

Follow our host:     
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Unlocking AI Insights for the C-suite: A Conversation with Joe Essenfeld, CEO of Fora28 May 202400:35:32


Joe Essenfeld, the founder of Fora, and Peter Ho discussed Fora's innovative approach to using AI to make enterprise operations more efficient. The company aims to provide C-suite executives with insights from meetings and conversations, allowing them to make strategic decisions based on qualitative data. Fora's focus is on enhancing productivity and bottom-line results for companies, particularly those at inflection points in their growth.

Essenfeld shared his entrepreneurial journey, starting with his first company in the HR tech space 14 years ago. He highlighted the challenges of building solutions for large global companies and navigating global security and privacy rules. Essenfeld discussed Fora as a solution to the challenge of accessing qualitative data and insights for executives. By utilizing AI and language models, Fora seeks to unlock insights and provide a smarter approach to solving challenges and cultivating richer relationships.

The conversation delved into Fora's unique value proposition, particularly its focus on the C-suite and senior executives. Essenfeld emphasized that Fora's AI is designed to cater to the different ways people work based on their seniority within the organization. The platform aims to surface insights proactively without adding noise to the already busy schedules of C-suite executives.

One of the key points of discussion was Fora's pricing model, designed to provide value to the entire organization. Essenfeld emphasized the importance of accommodating different styles and personalities within the organization, customizing the product to best fit individual needs. The company aims to bring all data together seamlessly for chief of staff and CEOs, providing a reliable, repeatable, and trustworthy platform.
The conversation also touched on the competitive landscape and the challenges of fundraising. Essenfeld shared insights into the fundraising journey, highlighting the importance of building a sustainable and profitable business. The company has a focus on key metrics related to customer engagement and adoption, prioritizing building a strong product and engaging with customers closely.

The discussion sheds light on the challenges and opportunities in leveraging AI for enterprise operations. Fora's approach to using AI to make meetings and conversations more productive and insightful for C-suite executives represents a significant step in the evolution of leadership.  The company's focus on responsible and privacy-conscious AI usage reflects a broader trend in the industry, where balancing innovation with ethical considerations is paramount.


Chapters

00:00:46 - The founding story of Fora AI with Joe Essenfeld
00:02:58 - Become more efficient with Fora AI for C-suite
00:05:49 - AI in leadership: enhancing human intelligence
00:08:50 - Fora's efficient pricing model for companies
00:10:49 - Fora's unique focus on the C-suite
00:13:13 - The future of AI adoption and hype cycle
00:15:27 - The value of the application layer in the AI ​​industry
00:17:47 - The effectiveness of Fora for managers
00:20:08 - The art of fundraising in the AI ​​world
00:22:17 - Successful financing round: hurdles and opportunities
00:24:51 - The focus on profitability and customer success in the AI ​​industry
00:27:46 - The power of behavioral feedback in business operations
00:29:28 - Using AI Tools selectively for complex tasks
00:31:49 - The challenges of scaling an AI startup
00:34:10 - Balancing product and customer insights at Fora

 

 

Resources:

https://fora.day

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

Follow our host:     
https://linkedin.com/in/peterhocm

 

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Empowering Financial Wellness: A Conversation with Nav.it Founder Erin Papworth21 May 202400:37:46

Peter Ho sat down with Erin Papworth, the founder of Nav.it, a financial wellness platform aimed at reducing financial stress for individuals and employees.  Papworth, a seasoned entrepreneur with experience managing multi-million dollar programs, shared insights into the challenges and triumphs of building a startup. She discussed the transition from working in large organizations like Johns Hopkins, Doctors Without Borders, and the United Nations to starting a company focused on improving financial health.

One of the main themes that emerged from the conversation was the role of financial stress and how it impacts individuals and organizations. Papworth highlighted the importance of addressing foundational financial needs, such as managing cash flow, reducing debt, and building emergency funds. She emphasized the interconnectedness of financial and overall health outcomes, noting that financial stress can lead to reduced productivity and higher healthcare costs for employees. Through Nav.it, she aims to provide a holistic solution that helps employees reduce financial stress and improve their financial wellness.

Another key point that Papworth emphasized was the challenge of fundraising and the disparities faced by female founders in the venture capital space. She highlighted that only a small percentage of venture capital funds are directed towards female-led startups, and navigating the fundraising process with biases and structural barriers can be daunting. Papworth shared her experiences and offered insights into the strategies and approaches she has employed to navigate the male-dominated space.

Based in the Pacific Northwest, Nav.it operates with a remote team spanning across the country.

 

Chapters

00:00:46 - Erin Papworth: From Managing Million-Dollar Programs to Founder

00:03:14 - Managing Transition from Large Organizations to Financial Health Startups

00:07:22 - Financial health at work: Nav.it subscription model

00:09:20 - Tips for improving financial health

00:11:20 - Optimizing employee benefits for employers

00:13:59 - Maximizing 401k Participation: Use financial advantages efficiently

00:17:42 - The power of data in financial advice

00:20:36 - The market for financial wellness companies

00:23:44 - Challenges for female founders in the start-up world

00:26:27 - Challenges for female founders in the start-up world (Cont'd)

00:28:53 - The remote model for efficient work: A look at our distributed location

00:30:20 - Focusing on Employee Financial Wellness Benefits

00:32:48 - Books recommendation

00:36:04 - The challenges of integrating AI and wrap up

 

Books Mentioned in this Episode

Debt: The First 5,000 Years by David Graeber

https://www.amazon.com/Debt-First-5-000-Years/dp/1612191290

Dear Female Founder: 66 Letters of Advice from Women Entrepreneurs Who Have Made $1 Billion in Revenue by Lu Li

https://www.amazon.com/Dear-Female-Founder-Letters-Entrepreneurs/dp/0995608105

 

Resources:

https://www.navitmoney.com/

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

 


Follow our host:     
https://linkedin.com/in/peterhocm

 

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Accelerating Property Claims with AI: The Digsfact Journey14 May 202400:34:03

Nishant Tomar, the Chairman & CEO at Digsfact, shares his journey from a house fire in 2017 to launching a startup using AI for property claims. His motivation to found Digsfact stemmed from a personal experience when his home was affected by a fire in 2017, leading him to identify critical pain points in the property repair and insurance claims process.

The conversation delves into Nishant's personal experiences and the triggering event that led to the creation of Digsfact. He emphasizes the time-consuming and frustrating process of dealing with property damage and insurance claims, highlighting the need for a more efficient and tech-driven solution. Nishant's innovation is a response to such challenges, aiming to streamline the estimation and repair process for property damage, thus enhancing customer experience and reducing costs for insurance carriers.

Nishant details the business model of Digsfact, emphasizing its transaction-based nature and targeting insurance carriers, restoration companies, and independent firms that employ adjusters. His aim is to accelerate the entire life cycle of claims and repairs, thus providing a better experience for the insured homeowners.

The discussion covers the use of AI and machine learning in Digsfact's products, GotSnap and PreCogs, to address property repair and financial crime prevention. Nishant also stresses the importance of customer feedback in product development and decision-making, demonstrating a customer-centric approach in his business strategy. Additionally, he navigates the challenging process of soliciting and integrating different, at times conflicting, feedback from potential investors and customers, highlighting the importance of being flexible and adaptive as a founder.   The conversation also touches on customer engagement, funding insights, go-to-market strategies, and product enhancement.

Book mentioned in the podcast

Contagious: Why Things Catch On by Jonah Burger

https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579

Resources:

https://digsfact.com/

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

Follow our host:     
https://linkedin.com/in/peterhocm

 

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Balancing Parenthood: Navigating Challenges in Paid Leave Solutions (Dirk Doebler, CEO of Parento)25 Apr 202400:39:30

Balancing Parenthood: Navigating Challenges in Paid Leave Solutions

Peter Ho welcomed special guest Dirk Doebler, the founder and CEO of Parento, a company that focuses on providing parental support and leave solutions for working families. The discussion delved into Dirk's diverse background and the journey that led him to establish Parento, as well as the challenges and opportunities he has encountered while trying to scale his business and convey the importance of offering comprehensive parental leave benefits to employers.

Dirk's background in equity research, coupled with his experience working with CPG and helicopter companies, provides a unique perspective that has influenced his approach to tackling the challenges of introducing a new concept in the market. Despite the cultural and financial challenges associated with convincing employers, especially C-suite and finance teams, of the importance of offering longer and more inclusive parental leave, Dirk's background in analytics and data allows him to articulate a compelling business case for his company's services. This is evident in his focus on using quantitative evidence to overcome emotional biases and build a compelling story around the benefits of Parento's offerings.

Throughout the conversation, Dirk emphasizes the importance of gender-neutral policies for parental leave and the need for cultural shifts in organizations to recognize the value of providing extended leave options for both fathers and mothers. His data-driven approach is complemented by a focus on building emotional narratives that resonate with employers and employees alike, showcasing the multi-faceted strategy employed by Parento to advocate for change in the parental leave landscape.

One of the most compelling points raised by Dirk is the significant return on investment (ROI) that offering comprehensive parental leave can yield for companies. By retaining experienced employees, attracting younger talent, and reducing turnover, companies can benefit from increased loyalty and employee satisfaction, which ultimately contributes to a healthier, more motivated workforce. Dirk's focus on both the financial and emotional impact of parental leave further underscores the depth of considerations that need to be addressed, not only by employers but also by policymakers and the broader society.

The podcast discussion also highlights the challenges and barriers faced by startups in convincing venture capitalists of the validity and importance of their offerings. The struggle to overcome preconceived notions and emotional attachments to established market segments serves as a reminder of the broader obstacles faced by entrepreneurs seeking to disrupt traditional industries with innovative solutions. Despite these challenges, Dirk's success in raising significant capital for Parento demonstrates the potential for change and the growing recognition of the importance of parental leave solutions in the market.

 

Book mentioned in the podcast

A Pirate Looks at Fifty by Jimmy Buffett

https://www.amazon.com/Pirate-Looks-at-Fifty/dp/0449223345

 

 


Resources:

https://www.parentoleave.com/

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

 

Optimizing Healing: A Journey with MEND CEO Eziah Zaidi-Syed18 Apr 202400:36:33

Eziah Zaidi-Syed, CEO of MEND, discusses the company’s evidence-based approach to optimize healing with personalized nutrition and their platform's focus on enhancing patient care during and after surgical procedures. Eziah delves into the company’s unique integrated platform for precision care and the challenges and insights on fundraising, handling rejection, and leveraging connections in the startup environment. The episode highlights the importance of executing contracts and scalability in healthcare, offering a peek into MEND's entrepreneurial journey and future growth prospects.

Key Lessons

• Personal experiences with slow healing led to the establishment of MEND, which focuses on evidence-based approaches like personalized nutrition for faster recovery.

• MEND's revenue streams come from direct-to-consumer sales, institutions like the military and professional sports, healthcare, and a digital health model for surgical support with payer-based reimbursement.

• MEND utilizes AI and ML models for predictive insights to enhance care as it scales and explores the potential to become a digital therapeutic in the future.

 

Summary

This episode features a discussion between Peter Ho and Eziah Zaidi-Syed, the founder and CEO of MEND. Throughout the conversation, Eziah shares insights about his background, the company's business model and revenue, the evidence-based approach to healing, the market size, competitive landscape, funding and team building, strategic frameworks, book recommendations, and the challenges faced in running and scaling a startup. 

Eziah's background includes senior positions in innovation strategy at Deloitte and Citibank, as well as experience in founding and scaling startup ventures. His passion for innovation and strategy led him to start MEND.  The business model of MEND is diversified, focusing on direct-to-consumer wellness products, products for healthcare institutions, and digital health services with a payer-based approach. The company also emphasizes evidence-based approaches to healing, integrating nutritional and scientific evidence into its products and services. Additionally, MEND is focused on agility in a rapidly changing healthcare landscape and is working on leveraging AI and technology for efficient operations and improved customer experiences.

Eziah also discusses the use of frameworks such as "Playing to Win" and OKRs (Objectives and Key Results) to guide the company's strategy and execution.  He also shares the challenges of running and scaling a startup, including the need for self-sustainability and profitability, as well as the need to constantly prove the company's value to investors and the market. 

 

Outlive: The Science and Art of Longevity by Peter Attia MD

https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599

 

The Disease Delusion: Conquering the Causes of Chronic Illness for a Healthier, Longer, and Happier Life by Dr. Jeffrey S. Bland

https://www.amazon.com/Disease-Delusion-Conquering-Chronic-Healthier/dp/0062290738

 

Anticancer Living by Lorenzo Cohen

https://www.amazon.com/Anticancer-Living-Transform-Your-Health/dp/0735220417/

 

 

Resources:

https://mend.me/

 

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Jeff Perlman, founder of Bright Power10 Apr 202400:41:49

In a recent interview, Peter Ho sat down with Jeff Perlman, the founder of Bright Power—a premier provider of energy and water management services for real estate owners, investors, and operators. The interview provides insight into Perlman's journey, the company's services, and the challenges and opportunities in the renewable energy and energy efficiency industry.

Perlman introduces Bright Power as an organization that focuses on bringing renewable energy and energy efficiency together for both existing and new buildings, primarily in the apartment building sector. The company offers services such as energy scorecards, utility bill-based energy management systems, and professional engineering and technical services to help building owners identify and implement energy-saving projects.

One of the key takeaways from the interview is the importance of finding incentives and subsidy money to make the economics of sustainable energy solutions attractive. Perlman emphasizes the significance of customizing services to fit the needs of building owners and the importance of establishing a solid market fit for their offerings.

The conversation also touches on the role of AI and machine learning in making buildings more energy-efficient and sustainable. Although the company is still in the early stages of incorporating AI into its operations, Perlman sees great potential in leveraging AI to enhance their services and make their processes more efficient.

Perlman's insight into policy issues and incentives at the local, state, and federal levels sheds light on the impact of regulatory changes and programs on the company's forecasting and business operations. It highlights the importance of staying abreast of policy changes and leveraging available incentives and subsidies to drive the company's growth and impact in the sustainable energy space.

As Perlman discusses the need for long-term planning and the impact of external factors on the company's financial forecasting, it becomes clear that Bright Power's success is intrinsically tied to the changing landscape of policy and incentives in the sustainable energy industry. The company's ability to adapt and forecast accurately based on this ever-evolving landscape will be critical to its continued success.

The discussion concludes with a reflection on the relevance of Bright Power's journey and the insights from the interview to the current global push for sustainability and renewable energy. It highlights the challenges and opportunities in the sustainable energy sector and emphasizes the importance of staying adaptable and forward-thinking in the face of evolving policies and landscapes.

 

Book and Podcasts mentioned in this episode

Harry Potter by J. K. Rowling

https://www.amazon.com/Harry-Potter-Paperback-Box-Books/dp/0545162076

Million Bazillion podcast

https://open.spotify.com/show/1QlbveZv5f9T0lo4qu8pkU        

Greeking Out

https://open.spotify.com/show/7bGBGiQUxPdNiQqyb0AKM7

 

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

 

Navigating the Semiconductor Frontier: Jessica Gomez on MEMS, Federal Grants, and Industry Innovations30 Sep 202400:42:47

Jessica Gomez, the founder and CEO of Rogue Valley Micro Devices, takes us on a journey from Long Island to Southern Oregon, where she and her husband carved out a niche in the competitive semiconductor industry. We unpack the world of MEMS (Micro Electro Mechanical Systems) and their broad applications in consumer electronics, automotive, and defense sectors. Jessica sheds light on what it means to be a pure play MEMS foundry and shares how Rogue Valley integrates seamlessly into the local community, making it a cornerstone of their business model.

Navigating the complexities of federal grant applications, Jessica shares the behind-the-scenes process that led to securing a $6.7 million funding award for Rogue Valley Micro Devices. From workforce incentives to a 3D interactive financial model, Jessica details the meticulous steps involved and the rigorous scrutiny the company faced. We also discuss the innovative inclusion of an on-site childcare facility, reflecting Jessica's commitment to supporting young parents in the workforce.

Finally, we explore the broader impact of the CHIPS Act on the semiconductor industry and the strategic importance of continuous innovation. Jessica offers invaluable insights into effective business metrics and financial strategies that have propelled Rogue Valley Micro Devices forward.

Chapter Summary

(0:00:50) - MEMS Manufacturing and the CHIPS Act

Jessica Gomez shares her journey of founding Rogue Valley Micro Devices, a pure play MEMS foundry, and the importance of legislative support for the semiconductor industry.

(0:14:15) - Semiconductor Grant Application and Expansion

The federal grant process involves workforce incentives, financial modeling, compliance, and a focus on supporting young parents.

(0:30:51) - CHIPS Act Impact and Business Strategy

The CHIPS Act boosts investment in US semiconductor industry, revitalizes R&D, and emphasizes continuous innovation and effective business metrics.

(0:41:37) - Building Connections and Future Opportunities

Jessica Gomez's achievements, CHIPS Act award, Rogue Valley Microdevices' progress

Resources mentioned in the podcast

All the Colors of the Dark by Chris Whitaker

https://www.amazon.com/All-Colors-Dark-Chris-Whitaker/dp/0593798872

Rogue Valley Micro Devices

https://roguevalleymicrodevices.com/

 

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Peter Ho
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Jeff Lambert - CEO of Tiicker01 Apr 202400:37:51

 

In a recent conversation between Peter Ho and Jeff Lambert, the founder of Tiicker, an intelligent software startup, the topic of conversation revolved around Tiicker, a platform that connects individual retail investors with publicly traded companies to offer perks and rewards for stock ownership. The discussion delved into the concept of verified stock perks and shareholder loyalty, with Jeff Lambert highlighting the importance of forming a connection between retail investors and public companies.

Jeff Lambert spoke about the two-sided business model of Tiicker, where public companies desire engagement with retail investors and would like to see them shop and buy their products. Tiicker enables individuals and consumers to discover stocks of brands they might know publicly traded and find rewards for stock ownership in those public companies. He emphasized the significance of creating a connection and a handshake between public companies and retail investors, allowing them to verify their ownership and partake in perks and rewards.

The conversation further delved into the various perks available to shareholders, which can range from discounts on products to special offers and invitations to events. Lambert cited examples such as getting discounts on products like appliances and movie passes, illustrating how perks can offer tangible benefits to shareholders, further strengthening their loyalty to the company.

The conversation also addressed the use of artificial intelligence (AI) to correlate stock investing with lifestyle behavior, allowing Tiicker to introduce public companies and rewards that individuals might not have been aware of based on their interests and portfolios. This AI-backed approach aims to help investors create a stock-based profile and discover publicly traded companies in categories that align with their interests and lifestyles.

The discussion also shed light on the challenges and successes of Tiicker. Lambert outlined the company's key performance indicators (KPIs), such as the number of dollars linked to brokerage assets and the number of perks added to the platform. He also discussed the diverse marketing strategies, including social media campaigns and direct outreach initiatives, aimed at increasing awareness and engaging retail investors.

Jeff Lambert highlighted the significance of shareholder loyalty programs and the impact they can have on proxy voting. He stressed that by creating awareness and offering perks, retail investors are inclined to vote, making a considerable difference in the voting percentages, thus contributing to a notable shift in the shareholder landscape.

Books mentioned on the podcast

Beyond High Performance: What Great Coaches Know About How the Best Get by Jason Jaggard

https://www.amazon.com/Beyond-High-Performance-Coaches-Better/dp/1637554966

Leadership and Self-Deception: Getting Out of the Box by Arbinger Institute

https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576750949

 


Resources:

https://www.tiicker.com/

 

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

John Ennis - founder and CEO of Neoswap21 Mar 202400:40:22

 

Show Notes

[01:14] John gave the audience a high level summary of his background.  Originally, John is a mathematician.  After post doc in computational neuroscience, he went into market research consulting. Five years ago, he started his first company, Agora, followed by Neoswap.

[02:02] John discussed the market opportunity of Neoswap which is pioneering a new form of commerce where it is much easier to spend things that you already own.  Neoswap is orchestrating trades where a network of people simultaneously buy and sell.  The company's technology is particularly useful in cases where the assets are highly illiquid.

[04:01] John took a deeper dive into why Neoswap is particularly relevant in cases where market liquidity is very limited. By using blockchain, Neoswap is able to help coordinate economic activity that is open and transparent. John believes that eventually all the valuable assets in the world will be tokenized. Multi way trading can be applied to any of these tokenized assets in the future.

[08:18] John discussed the main current use cases of Neoswap, which are primarily digital assets (e.g. web3 game). For example, Neoswap can pull together starter packs for many buyers in a single transaction. Neoswap has also facilitated whiskey smart options. There's a big untapped space of assets that have value but are currently not moving. They're just stuck in the economy and he wants to help them move. He believes the decentralized commerce is the way to get them to move.

[11:07] John shared with the audience where he found the inspiration for Neoswap.  John's father is a mathematical psychologist.  Family discussion around modeling individual preferences were common which led him to think about more efficient ways to unlock value in illiquid assets.

[14:59] John gaves examples of multi-way trade facilitated by Neoswap.  To remove the friction between the trades, the information on people’s price preferences needs to be collected.

[17:56] John discussed how AI is being used at Neoswap.  AI is used to help predict individual pricing preferences (pricing model).  Neoswap is using large language model to help users automate trading.

[22:10] John shared with the audience his experience in fundraising. He raised funds during the last Crypto bear market which was a difficult environment.  John highlighted two key learning: (1) A founder should ask if he or she needs to raise funding?  Is there a way to bootstrap the company and avoid raising funds altogether?   (His first company, Agora started as a consulting company and is fully bootstrapped.)  (2) Networking is key.  (For example, he said if you ask for advice, then you can often end up getting money. It is better not to pitch people directly.)

[29:19] John discussed his management process (e.g. scrum) and tools used to manage the day-to-day operations at Neoswap.

[29:56] John touched on his view of remote vs. in-person work.  In the near future, he plans to recruit talents around 3 geographical clusters (Richmond, VA, Poland and Dubai)

[31:48] Discussion on current cycle of AI.   John believes AI can dramatically change the workflow of companies. Everybody in the world should be using as many AI tools as they can. 

[36:19] John discussed the challenges he currently faces and how he is handling them. He believes that founders should look at their finances at least once a week so that you can adjust course if needed.  He also encourages founders to take a longer viewpoint as entrepreneurs can learn along the way.

 


Resources:

https://twitter.com/john_ennis_btc

https://twitter.com/neoswap_ai

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Jon Cheney - Founder and CEO of Velocity Access14 Mar 202400:54:03

Jon Cheney, founder and CEO of Velocity Access, discussed how he is building an enhanced ticketing platform by improving the overall experience of the patrons.

Show Notes

[01:12]  Jon gave the audience a brief overview of his background.  He has lived in different countries and started selling products door to door when he was 8.  Before Velocity Access, he started a company called Okavu in 2016.

[04:06]  Jon discussed why he was attracted to entrepreneurship.  It is not about money.  It is more about the process of creation (music, arts and business).

[07:45]  The market potential of Velocity Access was discussed. Jon believes the market is quite recession proof and the incumbents are charging exorbitant fees on ticket processing, presenting an opportunity for potential disruption.

[09:25]  The revenue model of Velocity Access was discussed.

[14:05]  Jon shared his view on Velocity Access's key differentiation.  He believes that there is a lot more value on both sides of the equation (venue and customers) if we can develop a longer-term relationship between the two parties.  Jon gave an example on how the venue can enhanced the user experience by understanding customers' preferences.

[22:33]  Jon touched on the potential of using AI to enhance venue's revenue.

[22:57]  Jon shared with the audience his experience in fundraising.  He believes that fundraising is a difficult (and big) part of his job (as a company founder).  He also discussed his approach in handling difficult questions from investors.

[37:29]  Jon discussed how he balanced growth and profitability at Velocity Access.  He shared with the audience the approach of profit sharing.

[48:14]  The most challenging aspects of growing Velocity Access was discussed.

 

Book Mentioned in this episode

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones Hardcover by James Clear

https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

 

 

 

Resources:

https://www.velocityaccess.io/

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Mike Starr - founder and CEO of Trackd01 Mar 202400:34:13

Mike Starr, founder and CEO of Trackd, discussed how he and his team help customers minimize vulnerabilities.

 

Show Notes

[01:20]  Mike provided a brief overview of his background.  Before launching trackd, Mike worked at the homeland security department and another startup. Most of the groups he worked in the government were mission focus (i.e. not bureaucratic in terms of execution and operation).

[04:00]  Mike discussed how he got the idea for trackd.  Mike believes that there is better way to deal with updating routers and firewalls.  Trackd is in the vulnerability and patch management space and focuses on the human condition of fear.

[07:51]  Mike took a deeper dive on the vulnerability management and the market opportunity.  There are typically 2 teams in organizations dealing with vulnerabilities.  One of trackd's goals is to bring these 2 teams together.  The market size is estimated to be $15 billion (vulnerabilities remediation, not including post breach spending).

[09:09]  Mike continued on the market opportunity.  There has been no real innovation in the space since the nineties when scanners came out.  The assumption is that lack of the technology is the reason that people don’t patch (averaging 200+ days for patch) which is not true.

[12:28]  Trackd's mission is to make patch quicker.  Trackd's team found that less than 2% of patches are ever rolled back.  Trackd will help customers determine what is safe and how to auto patch based on customers’ level of risk tolerance.

[17:07]  Mike shared his experience on fund raising which he believes is similar to dating.  Mike advised other founders to focus on warm intros.

[32:44]  Mike discussed his current area of focus: how to fundraise successfully, how to tell a story successfully and build a sales process that is repeatable successfully.

 

Book mentioned on the show

The Way of Kings: Book One of the Stormlight Archive by Brandon Sanderson

https://www.amazon.com/gp/product/0765326353?ref_=dbs_m_mng_rwt_calw_thcv_0&storeType=ebooks

 

 


Resources:

https://trackd.com/

 

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Kunal Agarwal - founder and CEO of Dope Security22 Feb 202400:32:53

Kunal Agarwal discussed how he and his team makes cyber security a first class experience for his customers.

 

Show Notes

[02:19]  Kunal shared with the audience his interest and passion in hacking, including an incident when he was in high school.

[04:43]  Kunal discussed the genesis of Dope Security and meaning behind the company name.  In his view, it is critically important to build the most amazing product somebody could ever use. (UX has to be absolutely beautiful, easy to use, easy to click.  No user manual required.)

[07:26]  The market segmentation of Dope was discussed.  It comes down to the go-to-market strategy. The company provides basically the equivalent of parental controls for the employees.  It's preventing someone from having wide open access to the Internet.

[08:58]  Kunal shared the key differentiation of Dope versus the bigger competitors such as Symantec etc. Dope's clients do not need a data center, instead the defense mechanism is done at the users' devices (e.g. laptops). The model of rerouting Internet traffic is old.

[13:45]  Kunal went deeper into the product philosophy at Dope.  It is an amazing product that just works for the customers: it does that by eliminating the headaches of the customers.

[15:24]  Kunal shared with the audience his fundraising journey.   As far as raising goes, he thinks it is a relationships game.  Ultimately, you (the founder) needs to be introduced to the right people, and somebody has to do that for you.   He touched on couple pivotable introductions made by his network which led to the funding at GV.

[20:37]  Dope's team composition and value driving mentality was discussed. Although the company is a startup, the team has the process and mentality to manage tightly from a P&L and budget perspective.

[21:58]  Kunal took a deeper dive on the team culture on value creation.  Both he (who worked at PE backed companies before) and Amar have similar value-oriented philosophy which is trickled down to the whole team forming a critical part of the team culture.

[31:23]  Kunal closed the discussion by sharing the challenges he sees as a startup founder.

 

Resources:

https://dope.security/

 

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Scot Wingo - founder of Spiffy and Triangle Tweener Fund15 Feb 202400:38:55

Show Notes

[01:18]  Scot gave a brief outline of his background.  Scot has a technology background and two career journeys: a serial entrepreneur and investor/enthusiast/mentor of entrepreneurship.

[03:29]  Scot provided a high level overview of Spiffy, a mobile car care company which is nationwide.  The team is trying to build Starbucks for car care.

[05:03]  Scot took a deeper dive into where he got the idea of Spiffy from.  Spiffy follows two important themes: services are going digital and customers want fast and seamless experience (control through an app).

[08:09]  Scot shared the key market segment of Spiffy (e.g. rental car companies, fleet).  They value time and convenience as they use the time saved to generate revenue.

[10:29]  Scot discussed the genesis of Triangle Tweener Fund.  He started the Tweeter List in 2015 (50 companies).  He ended up drawing a line from a million annualized run rate to 80 million. He did this every year.

[14:49]  Scot discussed why the concept of Triangle Tweener fund can be applicable/relevant in other local markets.

[18:04]  The return distribution of typical VC fund was discussed.  Scot shared with the audience why the Triangle Tweener fund may work well by not missing any long-tail big winners.

[22:10]  The current investment algorithm of the Triangle Tweener Fund was discussed.

[24:16]  Scot shared the approach of light touch due diligence used at the Triangle Tweener Fund.

[26:35]  Scot highlighted some of the key elements of funding success.  He believes that one of the most important factors is whether the founder has the “twinkles” in his/her eyes (passion and greed).

[29:57]  The funding trend and entrepreneur climate at the RTP area was discussed.

[32:29]  Scot shared with the audience how he balances growth and profitability of Spiffy by using a bottom-up and top-down approach.

 

The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen

https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749

 

 

Resources:

https://www.getspiffy.com/

 

 

Stay Updated:

Please visit Brio360 on other episodes and resources on driving value creation

https://brio360.com

 

 

Follow our host:               

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Palash Soni Discussed his Journey of Building Goldcast and Scale it to Profitability07 Feb 202400:31:44

 

Show Notes

[01:36]  Palash discussed his background and the genesis of Goldcast.  He came to business school with the specific intent of starting a company.  The timing was right (Covid) and the market opportunity is at a point where he wanted to launch the company rather than waiting for the completion of his MBA.

[05:23]  Palash walked us through the market opportunity of Goldcast.  If we look at digital events as a market, it is part of both events and the content world, or the content world where B2B market operates. Three main product/market opportunities for Goldcast: i) digital events ii) content hosting iii) video editing and content repurposing market

[07:29]  Palash took a deeper dive into Goldcast's differentation: the seamless experience, the ability to  measure the end-to-end impact of  events campaign.

[08:25]  Palash discussed the target customers of Goldcast: i) companies with more than 500 employees and ii) companies with 200 to employees.  The product works well with several industries: tech, financial services, insurance, legal, accounting, etc.

[10:05]  The go-to-market strategy of Goldcast is discussed. The biggest source of customer pipeline is  Goldcast's own events. (which also have a lot of virality)

[13:37]  Palash shared his fundraising experience.  (3 rounds) The key question was how Goldcast is going to differentiate in the long term and how the company will compete with all the other funded players in the market (challenging to articulate, especially in the early days the fault lines in the market were not clear.)

[16:42]  Palash shared couple lessons from his fundraising experience.  If an investor is not convinced about the market, then it doesn't matter what you do and how you say it or how you tell the story. (low roi effort) If an investor is to write a check, he/she has to be convinced about the market from the get go.  It is next to impossible for a founder to change it.

[19:16]  Palash discussed how he balances growth and profitability.  The company was anchored on the burn multiple early on.   It now focuses  a lot on CAC payback and customer pipeline (leading indicator).

[23:33]  Palash shared his approach to align and motivate the management team towards the company target and goal.  He tries to make it very clear to the team the long term vision. From there it cascades into the annual operating plan which would get approved by the board. (with quarter by quarter targets) He also works hard to make sure the management team understand the variables in the operation plan and how the decision made by the team can impact the outcome.

[27:56]  Palash shared with the audience his current reading and podcast listening recommendation.

 

 

The Moral Animal: Why We Are, the Way We Are: The New Science of Evolutionary Psychology by Robert Wright

https://www.amazon.com/Moral-Animal-Science-Evolutionary-Psychology/dp/0679763996

Acquired (Podcast)

https://www.acquired.fm/

 

Link to Goldcast's website: 

https://www.goldcast.io/

 

 

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Adam Stevenson, founder of Thatch, on solving the healthcare affordability crisis22 Dec 202300:33:14

 

Show Notes


[01:17]  Adam provided the genesis of Thatch. Paying for healthcare is really painful and complex.  It is painful for the business. It's painful for the employees.  Thatch is founded to alleviate the pains for employees and employers.

[05:17]  Adam took a deeper dive on how Thatch can help employers and employees. They set a budget, use a bunch of data and visualizations to make it easy for them to know how much to budget, and then everybody on their team gets a debit card that they can use to pay for healthcare the way that they want. They can also pick the health dental and vision insurance that they want directly through Thatch.

[07:43]  Discussion on why Thatch may be able to save money for employers/employee healthcare costs.

[08:28]  Adam discussed the type of companies that can benefit from Thatch.  He believes that the range of companies can vary from startups to mid-size companies.

[10:15]  Discussion on how Adam and his team tailors the product by listening to customer needs

[12:26]  Adam shared with the audience the current the go-to-market approach of Thatch which is primarily through word of mouth by delighting customers.

[15:20]  Economics/revenue model of Thatch is discussed.

[16:44]  Adam discussed his fundraising experience and lessons learnt.

[20:49]  Adam shared with the audience how he handled difficult investor questions.

[21:57]  Thatch's capital allocation priority is discussed.

[23:33]  Thatch's management process is discussed.

[25:30]  Continued discussion on Adam's management philosophy

 

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives by Peter H. Diamandis and Steven Kotler

https://www.amazon.com/Future-Faster-Than-You-Think/dp/1982109661

Going Infinite: The Rise and Fall of a New Tycoon by Michael Lewis

https://www.amazon.com/Going-Infinite-Rise-Fall-Tycoon/dp/1324074337/

 

 

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Elaheh Ahmadi - Founder of Themis AI22 Dec 202300:39:19

Elaheh Ahmadi, founder of Themis AI, discusses how she and her team plans to empower the world to create and deploy trustworthy AI.

 

Show Notes

[01:15]  Elaheh provided an overview of Themis AI and the genesis of the research.

[03:34]  Discussion on recent developments of OpenAI and how Themis AI's product may be relevant to the industry.  There's the anxiety in the AI community about the power of these applications.  Themis AI may be able to help alleviate some of them.

[06:14]  Elaheh provided an overview of the how a machine learning may fail.  The vulnerability may be bucketed into 3 main categories: 1) model uncertainty 2) label uncertainty and 3) representation bias

[10:46]  Elaheh took a deeper dive in the core of Themis AI’s technology.  When we have a data set for AI, what could potentially go wrong?  Themis AI aims to solve the problem in a general sense, instead of only solving it for a specific domain/case.

[11:41]  A critical component of a good AI model should be able to tell you that if the machine doesn’t know the answer, it should tell you directly rather than making something up (hallucination). As such, there is a need for having a systematic solution to addressing these type of failures/vulnerabilities.

[16:29]  What are the reasons or sources of failures of the model? That's basically Themis AI’s approach of bringing different diagnostic tools to the end users who are machine learning engineers and scientists and helping them diagnose their models and pinpoint what is causing the model failure so that they can then further improve it.

[20:41]   The company is industry agnostic because its technology is agnostic to model and data. And the profile of the target customers are basically any companies who are building their own models for different applications. Themis AI is bringing them state of the arts technology and research, the only place they can find an automated solution to make the models uncertainty aware. This saves companies a lot of time and R&D effort.

[22:55]   Elaheh discussed how Themis AI could be a useful tool for companies (such as OpenAI) who focus on LLM.

[23:37]   Conversation on fund raising and lessons learnt.

[30:26]   Elaheh discussed the company’s beta release over the summer.  It selected about 5 customers from the wait list for priority access. Now it is moving beyond those beta customers and accepting new clients and talking to many companies in different industries.

 

Book Mentioned in this episode

Fall in Love with the Problem, Not the Solution by Uri Levine

https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637741987

 

 

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Paul Barnhurst (The FP&A guy) discusses current trends, challenges and opportunities of FP&A professionals30 Nov 202300:42:42

Paul Barnhurst (The FP&A guy) discusses current trends, challenges and opportunities of FP&A professionals.

 

Show Notes

 

[01:28]  Paul discussed his journey of FP&A and his decision to launch an FP&A consulting firm.

[02:58]  Paul shared the type of training services offered by his firm.

[04:26]  Paul took a deeper dive into various training services.

[06:27]  The primary target customers (and potential students) are discussed.

[08:16]  Paul discussed why company can see value and ROI in FP&A training services.

[11:02]  Paul touched on some of the recent developments in Microsoft Excel that are relevant to FP&A.

[12:05]  The importance of people and process are discussed.  Paul provided a quote "I'll butcher it a little bit, but old processes plus new technology equals expensive broken old processes."

[15:13]  Paul discussed the key differentiation of his FP&A training services.

[18:08]  Paul discussed some of the recent trends of FP&A tool which aim to enable siloed data and getting the data together in one place so that analysts can provide better insights.

[22:02]  Paul discussed the evolution of FP&A tools.  He broadly classified them into 3 generations: the first being the legacy tools such as Oracle, TM1 etc, the second-generation being Anaplan and the like and finally the latest generation of tools which target a broader segment of the market.

[25:43]  The conversative nature of the CFO's choice of tools are discussed.

[28:03]  The impact of AI on FP&A (and tools) is discussed.

[31:08]  Paul shared his view on the biggest challenges and opportunities in the FP&A space.

[33:37]  Paul discussed his perspective on key elements of impactful FP&A professionals.

 

Books mentioned in this episode

Financial Planning & Analysis and Performance Management by Jack Alexander

https://www.amazon.com/Financial-Planning-Analysis-Performance-Management/dp/1119491487

 

All About FP&A by CA ASIF MASANI

https://www.amazon.com/All-About-FP-ASIF-MASANI-ebook/dp/B0BPZN4P2B

 

Resources:

Link to Paul's website

https://www.thefpandaguy.com/

 

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Building the Future: Ernest Popescu on Revolutionizing Data Centers in Urban Markets23 Sep 202400:42:11

Ernest Popescu, the founder and CEO of Metrobloks, shares his career trajectory from the worlds of automotive and aerospace to pivotal roles at AWS and Facebook. Ernest's expertise in data center development offers invaluable insights into capacity planning and the drive behind Metrobloks. Metrobloks is on a mission to revolutionize urban, underserved markets by delivering scalable and standardized computing solutions where tech giants like AWS, Google, and Microsoft have yet to venture.

We unpack the strategic intricacies of data center development, from securing prime land and power sources to meeting stringent conditions such as proximity to airports and labor markets. Ernest explains the process involved in land control, permit acquisition, and customer acquisition—steps essential to mitigating investment risks. The discussion also highlights the challenges of remote data center locations versus the thriving potential of urban metro markets, enriched by recent experiences from Metrobloks' seed funding round.

Securing investment for a startup focused on data center development is no small feat. Ernest underscores the resilience required to face investor rejections and the value of finding partners aligned with the nature of real estate investment market. We explore the methodical approach to identifying and securing data center sites, the importance of future-proof design, and assembling a stellar team. The conversation also touches on the shift from initial site acquisition to design, customer engagement, and operational phases.

Chapter Summary

(0:00:50) - Data Center Development and Metrobloks

Founder of Metrobloks shares background in data center development, focus on urban markets, and aim to address gap in market for enterprise customers.

(0:17:08) - Strategic Approach to Data Center Development

Securing land and power for data center development in urban markets, challenges of remote locations, and experiences during seed funding round.

(0:22:16) - Building Resilient Data Center Business

Nature's challenges and strategies for securing investment in data center development, including site selection, future-proof design, and team building.

(0:34:56) - Strategic Challenges in Data Center Investment

Recommended books, long-term nature of data centers, securing institutional capital, connecting on LinkedIn for engagement with Metrobloks.

Books mentioned in this episode

The Name of the Wind Mass Market by Patrick Rothfuss

https://www.amazon.com/Name-Wind-Patrick-Rothfuss/dp/0756404746

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh, Steve Jamison and Craig Walsh

https://www.amazon.com/Score-Takes-Care-Itself-Philosophy/dp/1591843472

 

Resources:

https://www.metrobloks.com/

https://www.linkedin.com/in/ernestpopescu/

 

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Peter Ho
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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

 

Thomas Kunjappu - founder and CEO of Cleary21 Nov 202300:39:06

Thomas Kunjappu, founder and CEO of Cleary, discusses how Cleary can help companies improve internal communication and build organization culture.

 

Show Notes

[01:30]  Thomas provided the backstory of the founding of Cleary.  His background has mostly been in product management throughout the career. Typically, when someone is building products, it is built for customers.  In the case of Thomas, the product was initially built for internal customers (at Twitter). The mission of Cleary is to build connected company culture and being the central hub for companies. With the rise of remote and distributed work, the purpose and mission of Cleary becomes more important and urgent.

[04:25]  Thomas explained the sweet spot of Cleary's products.  Originally, the sweet spot was for pre-IPO or public companies with some scale and reach. With the prevalence of remote work, more companies (i.e. smaller) can benefit from Cleary's product because of the nature of distributed teams.

[07:02]  The use cases of Cleary are discussed.  One key hypothesis of a great company is to treat the employees the way you treat your customers if you want to retain them and build a great workplace of the future. There are 3 main areas/benefits of Cleary. First one is around communications  (e.g. the executives sending internal emails, having an all hands meeting, ensuring that everyone's in sync internally.) The second layer is about company culture.(e.g. Cleary has a badging system to incentivize the desirable employee behavior). The third pillar of Cleary is about search and productivity. 

[11:01]  Thomas discussed Cleary's differentiation. Cleary aims to disrupt the legacy Intranet market. (the repository to hold information but the market is very fragmented) For mid-market companies, Cleary is competing with is a dozen different tools. Cleary is not built to be a point solution, rather, it aims  to operate as a central hub.

[14:23]  Cleary's go to market strategy is discussed.  In its early stages, the company relies mostly on customer referral.  Recently, it has built up a sales and marketing organization.

[16:33]  Thomas shared Cleary's fundraising journey.  While the raise was successful, the company faced this dichotomy between revenue growth and customer stickiness on one side, just when the investor sentiment started to become more cautious.

[18:35]  Thomas discussed how he handled difficult investor questions. An entrepreneur should be able to predict 90% of questions from investors. Always answer questions honestly. If you don't know something you say so, but then be sure to do 2 things: follow up with the answer and writing in short order, and then ensure you're adding that answer to your repertoire of internal FAQ.  It's not just for investors, but you're becoming a better CEO for the company because you develope a better handle on all aspects of company’s operations.

[20:26]  Continued discussion on handling investor questions.  A fundraising event is a sales function, not a finance function.  A CRM can be used to manage the investor pitch pipeline. How do you know if your sales notion is working, the entrepreneur can analyze the pipeline, having a feedback loop.  Obviously, the entreperenur needs a high energy level to be successful as you're not going through numbers. You're going through a vision.

[25:09]  Thomas shared how he uses KPIs to steer the team towards the overall company mission. 

[27:47]  Thomas shared his perspectives on current developments of X (Twitter)

[35:40]  Challenge and Opportunities are discussed (unlocking the community, creating the movement and creating that community that would be behind the movement of a great work community; balancing uncertainty with demand that you might see in the market).

 

Book Mentioned on the Show

The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dethmer, Diana Chapman and Kaley Klemp

https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE

 

 

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Nicholas Longano - Founder and CEO of Scuti14 Nov 202300:50:07

 

Nicholas Longano, founder and CEO of Scuti, discussed the market potential of G-commerce and Scuti's business model.  Nick also shared with the audience his fundraising experience and his approach to align and inspire the team to reach the company's goal.  Nick is an entrepreneur and thought leader with decades of experience in launching successful companies and brands in diverse industries such as video games, cosmetic and beverages.

 

Show Notes

[01:20]  Nicholas provided an overview of Scuti. First, there was brick and mortar, followed by e-commerce and now Scut created G-commerce, which is commerce through games.

[06:21]  Scut's revenue model is discussed. There are couple main revenue streams: advertising and revenue share from the transaction of the product gamer purchase on the platform. Scuti uses artificial intelligence to present to the players products that they want to buy.  It's also a discovery platform for shoppers. Real world products  are shipped directly from the vendors. They come directly from the vendors who guarantees the best price that they control.

[09:53]  Nicholas discussed the market opportunity. Gaming is around 200 billion dollars a year in terms of  total addressable market. (Bigger than the entire movie and music industries combined) The G-commerce market is estimated to be ~$70bn.

[23:28]  Nicholas contrasted his corporate experience vs. running a startup such as Scuti. As a startup operator, every decision the entrepreneur makes is key and instrumental. (You can't afford to make mistakes as there are limited redundancies and support infrastructure.)

[29:41]  Scuti's fundraising process is discussed.  Nicholas believed that it is critical to know your audience. Finding the right investors is a needle in a haystack.  You're not going to just send out or present a pitch deck and expect investors handing you a check.  Significant work/diligence to find the right fit between the investors and your business is essential.

[37:56]  Nicholas shared his approach in handling difficult questions from investors.

[41:40]  The management approach of Scuti is discussed.  Every company needs to be aligned in terms of its employees, its team, and in terms of what the goals of the organization. Every team member should be able to tell over-arching goals of the company, and the metrics beneath the goals.

 

Book mentioned on the show

Atlas Shrugged by Ayn Rand

https://www.amazon.com/Atlas-Shrugged-Ayn-Rand/dp/0451191145

 

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

Alex Furman - Founder and CEO of Performica02 Nov 202300:44:21

Alex Furman, founder and CEO of Performica, discussed his journey from software engineering to HR, and how he developed the internal HR organization graph at Invitae, which seeded the idea of Performica.  In  a wide ranging discussion, Alex also shared with the audience his fundraising experience and management philosophy.

 

Show Notes

[01:19]  Alex gave an overview of Performica. It connects various business systems of the customers and creates a picture of how work happens in real time (“org graph”). It helps companies understand how much time people spend together in meetings, cross functionally, all the way to knowing which engineers checking code into the github repository.

[03:15]  Alex discussed the importance of "org graph" and how Proforma can inform organization how work is done in reality.

[04:37]  Alex discussed how he got into HR and discovered the blindspots of the HR function.  By developing an org graph functionality at Invitae, the company was able to fill in the leadership gaps by discovering hidden talents already existed within the organization.  That was basically how the original idea of Performanica was seeded.

[09:48]  Alex took a deeper dive on the org graph.

[15:04]  The current target customers of Performica were discussed.

[17:37]  Alex shared with us the revenue model of Performica.

[18:45]  Alex discussed the key differentiation of Performica against other competitors: 1) It's been in production and used by multiple organizations for several years now. 2) The Performica team figures out the right way to collect feedback that doesn't take hours to finish and doesn't put people in positions where they have to lie (creating unbiased results)

[23:51]  Alex shared with us his fundraising experience. The key lesson he shared was: don't wait for the perfect pitch. Don't wait for the perfect financial model. Try to talk to investors early.

[33:31]  Alex discussed his approach on handling difficult investor questions.  Try to be honest but do not undersell your business idea as there are no modesty points.

[37:36]  Alex discussed his management philosophy at Performica: radical transparency to build trust among the small team.

 

Book mentioned on the show

The Unbearable Lightness of Being by Milan Kundera

https://www.amazon.com/Unbearable-Lightness-Being-Perennial-Classics/dp/0061148520

 

 

Resources:

https://performica.com/

 

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Jacob Bank - founder and CEO of Relay23 Oct 202300:43:21

Jacob Bank, founder and CEO of Relay, combines AI with Human Judgement to automate repeated tasks in modern workflow.

Show Notes

[01:11]  Jacob provided an overview of Relay which is a workflow automation tool that aims to save you time on repeated tasks and help automate the components of repeated tasks that computers are really good at while still letting you apply human judgement and insight to the parts that need your assistance.  It is essentially a modern and collaborative version of Zapier, Microsoft Power Automate.

[01:59]  Jacob discussed how he got the inspiration for the company which traced back to his academic roots of computer science/social science research and product management experience at Google.  There are 3 key insights during the initial ideation stage of the company: i) repeated process requiring human judgement ii) AI capabilities increasing dramatically iii) workers use many digital tools

[06:32]  Jacob discussed the market opportunity of Relay which operates within a sub-category of workflow automation ($~70-$80bn market)

[08:53]  Relay's competitive differentiation is discussed: i) human judgement added to automation ii) AI integrated directly/seamlessly into the workflow iii) cross functional collaboration

[13:47]  Jacob provided couple use cases of Relay.

[14:52]  The current market focus of Relay was discussed.  Currently, the company is focusing on fast growing tech companies (10-500 employees). Jacob touched on the use cases (relatively high frequency) where Relay can be most beneficial to customers.

[19:48]  Jacob contrasted his current journey vs. his experience at Google.

[28:12]  Conversation on fundraising.  Jacob discussed his earlier experience at Timeful where he worked with experienced cofounders which made the overall process relatively easier.  In the case of Relay, the company was able to raise its seed round relatively smoothly as the market was hitting its peak in 2021/22.  The company raised 2 seed rounds which is higher than the Series A of Timeful.

[34:06]  Discussion on Jacob handled difficult investor questions.  Jacob’s high level approach is: never try to oversell something we haven't figured out yet; Acknowledge the level of confidence in how much we have it figured out.

[36:21]   Discussion on operating metrics: The primary goal is to save time for customers and the best proxy for that is how many automations the company executes on.  The company is tracking usage of its differentiators. (e.g. How often does an automation take advantage of a human in the loop or an AI in the loop?)

[41:44]   Jacob discussed the grand challenge of a startup: no one's actually telling you what to do. Do we have the right combination of product led adoption versus sales led adoption? Are we pricing the product right? Are we targeting the right customers?  The startup leaders have to constantly iterate and question the hypothesis.

 

Book mentioned on the show

Endurance by Alfred Lansing and Nathaniel Philbrick

https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881

Alex Smereczniak, founder and CEO of 2ULaundry16 Oct 202300:36:42

Alex Smereczniak, founder of 2ULaundry discussed his journey from an entrepreneur in college to the founding of 2ULaundry.  Alex discussed 2ULaundry’s strategy, fundraising history and operating philosophy.

Show Notes

[01:22]  Alex discussed his journey from an entrepreneur in college to a brief stop at a Big 4 firm before starting 2ULaundry.

[03:58]  Alex took a deeper dive into the rationale and how he got involved as an entrepreneur in college.  The experience gave him valuable business experience and laid the seed for launching 2ULaundry.

[06:55]  2ULaundry's business model and target customers are discussed.  Their bread-and-butter customers are the dual income household (~$150 K in household income. Both parents are working). They have 2 or 3 kids and laundry is last thing they want to do after they get home from work.

[11:09]  Alex explained the strategy behind LaundryLab (its retail laundromat franchise business line) and how he found out franchising is a good way to expand the business.  (Like any entrepreneur or business building, you think it is going to work one way but you have to pivot and course correct.) This is one of the key inflection points.

[15:32]  The competitive dynamics of the industry is discussed.  Alex believed 2ULaundry's primary competition is the washer/dryer right down the hallway (i.e DIY).

[16:46]  Alex shared 2ULaundry's customer acquisition strategy: word-of-mouth referral, influencer marketing, SEO and awareness through the delivery/pickup vans.

[18:22]  Geographical expansion plan of 2ULaundry was discussed.

[19:36]  Alex discussed his fund raising experience. (bootstrap, seed rounds and VC rounds);  Couple key insights are i) build a good business, fundraising will become easier ii) get as much feedback as possible

[21:52]  Alex shared his philosophy on how to handle difficult investor questions.

[23:20]  Alex took a deeper dive into his earlier fundraising experience where he spent a fair amount of time trying to reach out bigger VC firms.  He quickly found out that he can raise a significant amount from smart seed investors who can also be advisors/advocates for his business.

[25:47]  Alex discussed how he uses BHAG and various metrics to track the progress of the business.

[28:04]  Alex took a deeper dive into the metrics: (stores open, licenses sold, defects per millions)

[30:44]  The importance of quality to retention was discussed.

[32:05]  Alex shared with the audience one of his favorite books.

[33:56]  The challenges of the current business environment were discussed.  Cost of construction has gone up quickly.  Alex and 2ULaundry tried to be more efficient (and pass on the savings) to the franchisees and customers.

 

 

Book mentioned on the show

 

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters

https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296

 

Resources:

Link to https://2ulaundry.com website: 

 

Stay Updated:
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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Eric Martin - founder and CEO of Monstr Sense Technologies02 Oct 202300:49:13

Eric Martin shared with us his journey from the research lab at the University of Michigan to launching a hardware startup.  Eric also discussed how he turned the first roadblock from NSF into a successful grant.

 

Show Notes

[01:15]  Eric discussed his journey from a research lab at the University of Michigan to launching Monstr Sense Technologies.  (Products were named Bigfoot, Nessie, etc.)   He found out from the semiconductor industry that a potentially useful technology is imaging.

[05:16]  Eric took a deeper dive into the support provided by the entrepreneur ecosystem at the University of Michigan.  Through some of the entrepreneur classes, he learnt about customer discovery and patent applications which became very useful for his startup.  The company also received support and mentorship from the University of Michigan Technology Transfer Office.

[13:10]  The science behind Monstr Sense was discussed.  Eric shared with the audience the background of nonlinear measurement and how he discovered that it can useful for semiconductors (silicon carbide) in the EV industry.

[20:37]  Eric discussed the company's customers.

[22:34]  Discussion on the trade war (semiconductor) with China and its impact on the company.

[24:22]  Eric explained the company's business/revenue model.  Currently, most customers are concentrated around university and national research labs.

[28:18]  Eric discussed the initial target market (academic research labs) and he made the company in the small communities known by attending key conferences.  Currently, the company only focuses on marketing (as it does not have a sales team).

[29:04]  The first NSF grant application was discussed.  Eric explained how he was able to use the experience from the first application and turned it into a successful one in the second grant application.  For hardware startups, it is rather typical to receive funding/support from NSF as venture capital investment is less common.

[40:13]  Eric took a deeper dive into the critical moment when he got the problem statement from the semiconductor industry participant so that he can come up with something new. (leading to successful grants, building the Nessie microscope and patents)

[44:25]  Eric discussed the challenges as a hardware entrepreneur.

[46:41]  Eric highlighted several books that he enjoyed.

 

Resources:

Link to Monstr Sense Technologies website:  https://monstrsense.com/

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Tim Cogan - founder and CTO of Medcognetics27 Sep 202300:31:00

Dr. Tim Cogan discussed how he and his team use AI to flight breast cancer by making the screening process cheaper, faster and more accurate.

 

Show Notes

[04:53]  Tim explained how AI working together with radiologists can result in quicker turnaround time for screening. [05:55]  The key differentiation of Medcognetics was discussed.  One thing that set the company apart is its partnership around the world. (data representing different races, ethnicities and demographics) [08:30]  Tim explained the business/revenue model of Medcognetics. [09:23]  Discussion on feedback from the medical community/radiologists [11:43]  Continued discussion on the role of AI in medicine and how they can help (but not replace) physicians [14:19]  Tim shared his view on current regulation on AI. [18:02]  Continued discussion on AI regulation and the importance of not creating disparities between different groups of people. [21:06]  Tim shared Medcognetics’ plan on funding and expansion. [23:03]  Tim discussed the rationale and motivation behind his books on data science for the younger audience.

 

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Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Ari Tulla - founder and CEO of Elo Health18 Sep 202300:47:46

Ari Tulla is a San Francisco-based entrepreneur and the co-founder and CEO of Elo smart nutrition service, transforming food from the cause of disease to medicine. Ari has a long history of turning ideas into products and businesses.  In a wide ranging discussion, Ari shared with us the mission of Elo Health, his point of view on AI (and how it will help his business) and perspectives on innovation.

Evan Kaylin, founder of Grilla, discussed the company’s mission and market opportunity11 Sep 202300:30:20

Evan Kaylin, founder of Grilla, discussed the company’s mission and market opportunity.  Evan also shared his fund raising journey and his source of inspiration to overcome challenges to scale the company.

Ihar Mahaniok - Managing Partner of Geek Ventures04 Sep 202300:37:16

Ihar Mahaniok, an immigrant engineering leader with over two decades of of experience building code and machine learning models, founded Geek Ventures in 2021, shared his view on why immigrants are great startup founders.  The investment thesis and process of Geek Ventures are also discussed.

The Entrepreneurial Leap - Fran Brzyski's Path to Building Hark17 Sep 202400:31:19

What drives someone to leave the corporate world and embrace the uncertainty of startups? Hear Fran Brzyski 's story from his days at JP Morgan, where he felt boxed in, to his thrilling adventures across multiple startups like Rocket Trip. Fran shares the highs and lows of founding Hark, a platform transforming customer engagement with asynchronous video and audio communication, drawing inspiration from the success of Instagram and TikTok. Expect an honest discussion on betting everything, including taking a second mortgage, and the intricate dance of raising venture capital.

Shifting gears, we tackle the complexities of the fundraising journey with Fran. Uncover how Hark utilizes AI to turn fragmented customer feedback into actionable insights, fostering better internal collaboration. Fran opens up about the critical transition from simply seeking funds to providing undeniable value to investors. He reflects on the unexpected camaraderie within the founder community and the paramount importance of transparency and trust in building investor relationships that can withstand the trials of entrepreneurship.

Lastly, we explore the art and science of building and leading a global team at Hark. Fran details early pre-seed challenges and the vital role of finding investors aligned with the company's vision. Learn about the significance of a resilient and trust-based team, the advantages of a hybrid global workforce, and the importance of key performance indicators. Fran also shares valuable leadership insights, stressing the importance of humility, collective success, and fostering an open environment for innovation. Don’t miss out on his strategies for resource allocation and decision-making that have propelled Hark’s growth.

 

Chapter Summary

(0:00:50) - Customer Engagement Platform

Fran Brzyski’s journey from corporate to startup world, founding Hark, and its innovative business model revolutionizing customer engagement.

(0:12:08) - Navigating the Fundraising Journey

AI technology consolidates customer feedback for actionable insights, while building transparent relationships with investors for capital raising.

(0:19:54) - Building and Leading a Global Team

Resilience, trust, and team building are crucial for raising a pre-seed. KPIs and user feedback drive growth and innovation in Hark's globally-distributed team.

(0:29:12) - Strategic Resource Allocation in Scaling

Real-time resource allocation, adapting playbooks, customer feedback, LinkedIn, and Hark's journey are discussed in this chapter.

 

Resources:

Breath: The New Science of a Lost Art by James Nestor

https://www.amazon.com/Breath-New-Science-Lost-Art/dp/0735213615

Acquired Podcast

https://www.acquired.fm/

URL to Hark

https://www.sendhark.com/

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

 

James Hamet - founder and CEO of VistimLabs29 Aug 202300:37:51

James Hamet, founder and CEO of Vistimlabs, discussed how he and his team use AI and biomarkers to help clinicians and patients predict and track cognitive decline such that early detection and monitoring is available for effective disease management.

Will Nitze - founder and CEO of IQBar15 Aug 202300:36:12

Will Nitze, founder and CEO of IQBar, shared his journey in building and scaling IQBar, the company behind the protein bars formulated with clean-label ingredients rich in compounds to benefit the brain and body.  While studying psychology and neuroscience as a Harvard undergrad, Will became fascinated with the human brain and how it functions.  IQBar's brand building and operating strategy were also discussed.

Sherry Zhang - founder and CEO of GenoPalate08 Aug 202300:39:18

Dr. Sherry Zhang, founder and CEO of GenoPalate, discussed her journey from the academia to health tech entrepreneur.  Sherry shared with us how she and her team are promoting health and wellness through science.

Damon Magnuski, founder and CEO of Acceleron26 Jul 202300:28:35

Damon Magnuski launched Acceleron to provide competitive foreign currency exchange marketplace for community banks and credit unions

Sandeep Kumar Sood - CEO and Founder of Kunai18 Jul 202300:23:29

Sandeep Sood discussed how he and his team at Kunai help fintech companies launch innovative products, increase customer satisfaction and profitability. Sandeep also shared his entrepreneur journey and how he bootstrapped Kunai to success.

Shane Bigelow - Founder and CEO of ChampTITLES12 Jul 202300:33:57

Shane Bigelow, founder and CEO of ChampTITLES, discussed how he and his team help government and organizations improve efficiency through technology and digital transformation.

Mithat Ulubay - Founder and CEO of Flora27 Jun 202300:33:50

Mithat Ulubay discussed the mission and strategy of Flora, one of the first technology-driven sustainable e-commerce platforms

Arthur Querou - founder and CEO of Vibe16 Jun 202300:30:45

Founded in 2021 by Arthur Quérou and Frank Tetzlaff, Vibe.co is a CTV & OTT
advertising platform and the first in the market to open the platform up for self serve to companies large and small.  In this episode of Value Drivers, Arthur discussed his plan to help advertisers reach their customers via CTV and OTT quickly and cost effectively.

Dr. Zwade Marshall, founder and CEO of Doc2Doc Lending06 Jun 202300:32:06

Dr. Zwade Marshall discussed how his team at Doc2Doc help physicians access capital quickly and cost effectively.

Charles Yhap - Founder and CEO of CleanRobotics30 May 202300:32:22

Charles Yhap, founder and CEO of CleanRobotics, how he and his team combines machine learning and robotics to sort recyclable materials with 90% accuracy.

Adrienne Prentice on Empowering Employees with Care Solutions19 Aug 202400:38:15

Adrienne Prentice, the founder and CEO of Keep Company, joins us to share her transition from attorney to leadership coach and entrepreneurship. Through her personal journey, Adrienne provides deep insights into the significant challenges faced by working parents and caregivers, highlighting the tough choices between career aspirations and family obligations. Drawing from her experiences at law firms and Hewlett Packard, she delves into the disconnect in organizations, where top talent often feels compelled to sacrifice personal well-being for professional success.

In our discussion, Adrienne introduces the innovative Care Census tool and the Signature Group Learning Experience, designed to offer real support to employees juggling caregiving responsibilities. These solutions not only foster a sense of community but also enhance retention and promotion rates, providing substantial cost savings for employers. Adrienne argues for a reevaluation of work-life balance strategies to better accommodate all parents and caregivers, ensuring that support extends beyond just new mothers to include all caregiving roles.

We also explore the critical elements of building a supportive business environment, from engaging passionate investors to maintaining strategic team alignment through the Entrepreneurial Operating System (EOS). Adrienne shares her thoughts on the delicate balance between leveraging technology and preserving human connections, ensuring her company's mission remains intact.

 

Chapters

(00:00:50) - Supporting Working Parents and Caregivers

Adrienne Prentice's journey from lawyer to CEO, challenges faced by working parents and caregivers, and the need for better support systems in organizations.

(0:12:34) - Supporting Employee Well-Being Program

Care Census and Signature Group Learning Experience support employees with caregiving roles, improving well-being and retention rates.

(0:25:57) - Establishing Investor Relations and Team Alignment

Passionate investors, strategic alignment, scalability, and "Survival to Thrival" book impact on early business growth.

(0:32:36) - Navigating Technology and Human Connection

Rereading books, notes and highlights in e-books, impactful books on loneliness and fulfillment, integrating tech and human interactions.

Books Mentioned in this Episode

Together: The Healing Power of Human Connection in a Sometimes Lonely World by Vivek H Murthy M.D.

https://www.amazon.com/Together-Connection-Performance-Greater-Happiness/dp/0062913298

New Happy: Getting Happiness Right in a World That's Got It Wrong by Stephanie Harrison

https://www.amazon.com/New-Happy-Getting-Happiness-Right/dp/0593541383

Traction: Get a Grip on Your Business by Gino Wickman

https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845

Survival to Thrival: Building the Enterprise by Bob Tinker and Tae Hea Nahm

https://www.amazon.com/Survival-Thrival-Building-Enterprise-Startup/dp/1684014905

 

Resources:

https://keep-company.com/

 

Stay Updated:
Please visit Brio360 on other episodes and resources on driving value creation
https://brio360.com

 

Follow our host:     
Peter Ho
https://linkedin.com/in/peterhocm

 

Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Danny He, founder and CEO of Soapbox, discussed his entrepreneurial adventure22 May 202300:33:28

Danny He, founder and CEO of Soapbox, discussed his entrepreneurial adventure and how Soapbox is helping businesses to scale with streamlined fulfillment

David Ure - Founder and Chairman of Inanovate15 May 202300:38:09

David Ure, founder of Inanovate and inventor of Longitudinal Assay Screening, discussed his journey in building and rolling out next generation protein analysis and diagnostics technology for the life science industry.

Sam Fitzroy - Founder and CEO of Dalia08 May 202300:29:29

Sam Fitzroy discussed how Dalia, a recruitment technology company, helps employers get more qualified applicants by capturing and converting lost job seeker traffic.

Paul Dudley - Founder and CEO of Streamkap01 May 202300:33:00

Paul Dudley, founder and CEO of Streamkap, discussed how his team is building real time data pipeline tools for companies so that DevOps can start streaming data in minutes with low latency and scalability.

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