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TitreDateDurée
Introducing Our Online Platform, The Valor Coffee Community – 08/28/202430 Aug 202400:56:49

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

When we started our company, we'd often be faced with problems we'd just have to figure out ourselves, mainly because there wasn't a central online resource that went really deep in helping us with the nitty-gritty of starting and running a coffee company. So we built out or brand new online platform, the Valor Coffee Community, where you can find a community of other baristas, leaders, and cafe/roastery owners in the community who are ready to help you on your journey. Featuring chat channels and threads, resources like spreadsheets and pdf's to help you grow and run your business, and courses dedicated to expanding your knowledge on coffee, finances and more, you're sure to find plenty to help you on your journey.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Splurge on These Things When Building Out Your Coffee Shop – 08/21/202423 Aug 202401:06:47

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, Riley and Ethan dive into a crucial topic for anyone looking to open or improve their coffee shop: the key investments you should never skimp on. While it’s tempting to save money on certain pieces of equipment, we discuss why it’s worth splurging on specific items to avoid regret down the line. From the importance of a reliable ice machine to choosing the right grinders, we cover it lots. Also... THE VALOR COFFEE COMMUNITY IS LIVE. Be one of the first to join, gaining access to chats, forums, PDFs, spreadsheets, courses and exclusive webinars and video cars. Use the link above!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/202407 Jun 202401:08:42

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty to tell of the downsides we've faced in our years running a Roasting and Wholesale operation. It isn't as simple as some make it out to be that roasting will simply "save money on coffee costs" and we dive into why that's the case. We'll be following up with an episode on why it IS a good idea to roast your own coffee, so stay tuned!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
04:45 Getting high quality appliances saves money in the long run
16:33 We’re drinking a coffee from Dayglow today
23:21 Discussing refractometry & testing total dissolved solids of our water
34:37 Should you roast your own coffee? What other options are there?
45:15 What steps should someone take before they start?
55:10 Some of the early struggles & risks of opening a roastery
01:03:28 Where our heads were at when we opened our roastery
01:07:35 Conclusion

Lauren Purvis of Mizuba Tea Co – 09/20/202222 Sep 202201:40:48

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Mizuba Tea Co dishes out some of the finest matcha in the game and Valor is a verrrrry proud partner! We sat down this week with founder Lauren Purvis and discussed Mizuba's origins and lots of tea talk, including some of those nerdy details that we know lots of you listeners will love. Thanks to Lauren for coming on our show!

Buy Mizuba's matcha: https://mizubatea.com
Follow Mizuba: https://www.instagram.com/mizubateaco/
Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Melissa Bartz of Little Wolf Coffee – 09/13/202215 Sep 202201:35:54

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Little Wolf coffee is one of Valor's favorite roasters, so we had a ton of fun sitting down with co-founder Melissa Bartz and hearing more about the company. We had the pleasure of visiting their cafe-roastery in Ipswich, MA In 2021 and it, along with Melissa and team's excellent service and coffee, was a dang treat. Little Wolf just opened their new cafe and is constantly pushing the industry forward with amazing bean. Big thanks to Melissa for chatting with us!

Buy Little Wolf Coffee: https://littlewolf.coffee
Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3R

Lucas Cuadros & Barry Burgess of Unblended Coffee – 09/07/202207 Sep 202201:41:33

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Unblended is, simply put, one of our favorite companies in the business. Lucas and his team are focused on fixing root issues within the supply chain, including introducing younger producers to the coffee industry and building brands around producers hard work. Unblended focuses energy on this, along with some of the most excellent coffees we've ever had, including experimental processes like the Orange Washed offering featured on our menu recently. Thanks to Lucas and Barry for hanging out, this was one of our favorite episodes to date. Enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear:

Live Exit Interview with Elijah Knapp – 08/30/202231 Aug 202201:42:36

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Elijah is one of a kind, a true treasure that came to Georgia and began working at Valor about two years ago. We've seen him blossom and bring so much joy to our team and our guests. Elijah is moving on to pursue his career in design, so we decided to do a sort of live exit interview to discuss how Valor can grow. We'll miss you Elijah, love ya!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

How We Brew Coffee at Home – 08/23/202226 Aug 202201:20:03

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

We're back! This week the three of us sat down together for the first time in a hot minute due to the arrival of a couple babies. We answer some questions about our home coffee setups and coffees we've been digging lately. Thanks for listening, enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Riley Solo Ep: Q&A, Coffee Trends, The Industries Future – 08/09/202210 Aug 202201:08:22

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Stuffs weird around here with a baby officially out and another coming soon, so we're apart this week but still wanted to dish out an episode for you. Riley sat down and spat out words for a whole dang hour, including answering questions asked to him by our Instagram followers, including some talk of his schedule and systems to get work done, coffee trends, and what the future holds for specialty coffee. Thanks for listening :)

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

How to Get Your Boss to Listen to Your Ideas – 08/02/202202 Aug 202201:11:44

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

We've seen it from both angles and this one is a tough one to navigate until you NAIL IT DOWN. Ever given a GREAT idea to your boss/manager, but then felt like they ignored you or forgot about it? This is likely because there wasn't a proper system for feedback to be delivered. This week we discuss how owners/bosses can creates a place for employees to feel heard and for ideas to lead to growth and change.

Buy Valor Coffee: https://valor.coffee/shop

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
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LED Beams: https://amzn.to/3DdaB4V
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Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Are All Industries Specializing? – 07/26/202227 Jul 202201:27:18

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very *SOMETIMES* podcast, so buckle in.

Buy Valor Coffee: https://valor.coffee/shop

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
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Our Podcasting Computer: https://amzn.to/3qp3gYz
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

First Things We'd Do If We Were Starting a Coffee Shop Today – 07/19/202220 Jul 202201:55:01

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Intro: 0:00
Laying Out The Episode: 35:12
Step 1 – What Do You Want?: 37:45
Step 2 – Why Do You Want It?: 58:00
Step 3 – Logistics Lineup: 1:04:05

We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into action. We detail the first three steps we would take if starting from scratch – simple things you can do mostly for free.

Step 1:
What do you want?
- Career Trajectory
- Work-life balance

Step 2:
Why do you want to do it?
Listen to our Mission, Vision, Values Podcast: https://www.buzzsprout.com/1915210/10124361-how-to-pick-your-core-values-02-22-2022
- Mission: The train – “Uplifting People Through Coffee
- Vision: The destination – “Match the top 1% of coffee with the top 1% of service
- Values: The tracks – Put Empathy Into Action, Details Matter, Get Your Freak On

Step 3:
Logistics Lineup
- Concept
    - Full Service
    - Walk-up
    - Drive-thru
    - Kitchen
    - Outsourced Pastry
    - Social vs laptop/work vibes
- Location
    - Sized based on concept
    - Geographical location base on concept and preference
        - Destination spot vs foot traffic/Multi Use Development
    - Rent based on volume and location
    - Competition – kinda.
    - Condition of space you’re looking at
- Funding
    - How does the concept and size & condition of location play into how much money you need
    - Furniture is expensive
    - Spend the cash on the better versions of the boring stuff (refrigeration, dishwashers, etc.)
    - Types of funding
        - Working capital from pop-ups
        - SBA loan
        - Personal Loans
        - Personal Investments
        - Investor
        - Crowdfunding
        - Tenant Improvement Allowance (TI)

Buy Valor Coffee: https://valor.coffee/shop

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

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Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Our Po

Top Three Questions When Starting a Coffee Shop Part 3 – 07/12/202212 Jul 202202:05:28

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU.  We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approachability AND showcasing hyper-specialty drinks? Thanks for listening!

Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/202431 May 202401:32:01

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It was an  honor for Ross to sit down and chat with Jared about all sorts of topics, including green sourcing and roasting, rest, tacos and more. Hope y'all enjoy!

Check out Cat & Cloud: https://catandcloud.com/
Listen to their podcast: https://catandcloud.com/pages/podcast

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
01:27 Our Love for tacos
05:19 Why we started our podcasts
14:08 How Cat & Cloud has evolved over time
26:35 Burnout and balance as an owner
38:55 What we do outside of work for our health
50:01 The myth of the 'big break': long-term commitment in business
58:12 Dignity in service: treat every customer the same
01:12:34 The importance of self-care and wellness
01:19:20 Green sourcing, roasting & day lots
01:25:30 Basketball & fitness
01:31:10 Conclusion

Top Three Questions When Starting a Coffee Shop Part 2 – 07/05/202206 Jul 202202:32:43

Thanks for listening and giving us a good review, it goes a long way <3

In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspots that you might not be expecting.  Thanks for listening!

No affiliate links in this one! Why? We recommend buying the bigger equipment for your cafe straight from your wholesale provider (i.e. US) or through your local tech. You'll likely get a service agreement, and often you'll see big discounts.

Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Top Three Questions When Starting a Coffee Shop Part 1 – 06/28/202229 Jun 202201:02:12

Thanks for listening and giving us a good review, it goes a long way <3

Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the philosophy of hiring, how many people you should hire, and how you should build out your schedule, along with some of our typical small talk. Thanks for listening!

Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Valor Roaster Sam Smith on Experimental Processing – 06/14/202214 Jun 202202:05:03

Thanks for listening and giving us a good review, it goes a long way <3

Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested in some of the deep science behind the coffees you drink.

Here's some of the books Sam mentioned:
Coffee Roasting Best Practices by Scott Rao: https://amzn.to/3N1u5eg
The Coffee Roaster's Companion by Scott Rao: https://amzn.to/3xrupgt
*Buying stuff through these links helps us keep doing this podcast! We may earn a commission from each sale.*

Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear:

Development Time Ratio and Destratification – 06/07/202208 Jun 202201:17:12

Thanks for listening and giving us a good review, it goes a long way <3

No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE!

Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Our Favorite Books, Cold BooBoo, Jimmy Butler – 05/17/202218 May 202201:12:33

This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives.

Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
Follow Riley:  https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Q&A | Things We'd Change About the Specialty Coffee Industry, Our Onboarding Process & More – 05/10/202210 May 202201:32:02

We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening!

Follow Valor: http://instagram.com/valor.coffee

Buy Valor Coffee: https://valor.coffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Valor's Own Myka Collins – 05/03/202205 May 202201:55:08

It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way.

Follow Mykie: http://instagram.com/bornofthewind

Follow Valor: http://instagram.com/valor.coffee

Buy Valor Coffee: https://valor.coffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Aligned Priorities, Employee Ownership, Guest Policies – 04/26/202226 Apr 202201:24:59

All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests.

Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

College vs Experience, Distractions, and Other Bad Advice – 04/20/202219 Apr 202201:25:57

This week we dive into some completely, totally, genuinely original ideas that no one else has ever thought of.

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

David Bizilia of Side Track Coffee – 04/12/202213 Apr 202203:02:22

Few cafes have given us experiences that nearly bring us to tears – Side Track in Opelika, Alabama is one of 'em. They offer top notch coffee and top notch surface in their cafe 20 minutes outside of Auburn. David is one of the best guys around, and we were THRILLED to sit down with him and chat about values, branding, Godzilla, and his five star Little Caesars experience.

Follow Side Track: https://www.instagram.com/sidetrackcoffee

Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

This Episode Has No Topic – 05/22/202424 May 202400:59:02

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Well...Ross sat down with Jared Truby for this week's planned episode and was met with technical issues. But we REFUSE to let a week go by with no progrum, so we sat down and just caught up on quite a few things: Riley's trip to NYC, Ethan's upcoming  bar-takeover at a cafe in Japan, football, how to discern a guest's preferences, what to look for when trying to ethically source coffee, and more!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
06:04 Aligning business focus with a human value
10:40 What to look for when sourcing ethical coffee
13:30 Today we’re drinking three coffees, brewed with Third Wave Water
18:26 Our new dark roast - Turbo Diesel - is available now!
21:28 How to discern a guests preferences
24:20 Ethan is taking over a cafe is Japan on June 5th
26:55 Football conversation
34:42 Riley took a trip to New York & visited 5 cafes
49:17 What’s a “flip”, & clarified milk 
53:11 We want our baristas to be themselves
58:26 Conclusion

The Great Valor Brand Refresh – 04/05/202205 Apr 202201:09:05

This episode is highly visual. Hope over to our Youtube to watch along: https://www.youtube.com/channel/UCtrhE0QWoWEOsGY-Z3NQUjQ

We're back! This week we talk all about our refreshed brand and how we got here from where we started. We discuss why we chose the design element we did and look over our new packaging, merch, and more.

Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____

Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
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LED Beams: https://amzn.to/3DdaB4V
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Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

JP McKenzie of Meadowlark Coffee – 03/08/202208 Mar 202202:41:41

JP is one of our very best friends within the coffee industry and one of the most genuinely nice people you will ever meet. He is a large inspiration into why we are the service focused brand that we are. He is a busy guy, running wholesale for Bellwood Coffee, building his own brand through his espresso cart, Meadowlark, and playing guitar for Athen's based band Family and Friends. We talk what it's like being a wholesale sales guy, JP's travels, where Meadowlark is heading, and more. Much love to JP for being on the pod.

Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____

Follow Meadowlark Coffee: https://www.instagram.com/meadowlarkcoffee/
Listen to Family and Friends: https://open.spotify.com/artist/2AmW5LU0vqfHoN2qvghRFe?si=GoFwVFa2S6Wzwvcdsaymxw

Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
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Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Why You Should Have a Co-Founder + Our Roles in Valor – 03/03/202203 Mar 202201:39:21

This week we talk about Ethan being better than Ross at Madden, and more importantly, why we like the idea of finding a co-founder when you look to start your own business and our roles within Valor.

The Five Dysfunctions of a Team by Patrick Lencioni (Amazon): https://amzn.to/349LeBQ
*If you buy something through our external/third-party links, we may get a small share of the sale.*

Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____

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Follow Riley:  https://instagram.com/rileywestbrook
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
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Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

How to Pick Your Core Values – 02/22/202222 Feb 202201:53:03

We think pretty much all good businesses have something in common: strong values. We talk about how we picked our values a couple of years back and give a great framework to get you started.

Here are the questions we referenced in the video:

1. At the end of your day, when you feel energized and purpose-filled, what did you do that day? What sense of accomplishment did you feel? Put those feelings into words.
-Do you have a specific memory? Share

2. In 10 years, what do you want people to say about your company?
-What do you think people say about your company now?
Valor

3. What are you afraid of our company becoming?

4. What do you want to do for people that other companies/people don’t?

5. What type of people work for your company?

6. What type of people don’t fit in your company?

7. Why do people want to work for you?

8. What other companies do you respect and emulate?

9. What are other companies focusing on in your industry that drives you CRAZY?

10. What’s your personal mission statement? If you don’t have one, make one up!
____

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Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://

Joel & Charles Norman of Bellwood Coffee – 02/01/202210 Feb 202202:25:19

This week we are joined by some of our very best friends in the coffee industry. Joel and Charles Norman are two of the mot genuine guys we know, and their company, Bellwood, shares many of the values that Valor holds dear. We talk Gen Z slang, Bellwood's story, what it's like running a business with your brother, barista wages and some roasting philosophy. We had a TON of fun with this one and hope you love it!

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Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Everything We Know About Starting a Mobile Coffee / Espresso Cart – 02/01/202201 Feb 202202:37:53

We are constantly being asked about the in's and out's of starting a coffee cart by aspiring entrepreneurs near and far. Questions from Do I need an LLC? to What espresso machine do I need? and How much money does it cost? just begin the list. We sit down for a couple hours to talk about how we did it plus answer some of our most common questions.

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

*Bonus* – Sports! Super Bowl Picks, Jimmy G's Future, Matt Ryan and More! – 01/25/202226 Jan 202200:32:35

Don't listen to this one if you hate football. We talk our picks to win the Super Bowl, whether or not Jimmy G will have a future in the NFL, Falcons options at WR + what position they might take in the draft, salary caps vs luxury tax, and Ross trash talks the Rams' jerseys.

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
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Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Preventing Employee Turnover, Roasting Philosophy, Valor News – 01/25/202226 Jan 202201:42:45

What DON'T we talk about in this episode? We give lots of Valor updates, talk about cafe #2, have some words about employee turnover and creating positions for employees to grow, question why lots of roasters underdevelop their coffee, and owner involvement within a growing company.

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Ross’ Headphones: https://amzn.to/3RWnmVP
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Starting a Business with (and Hiring) Your Friends – 01/18/202220 Jan 202201:10:49

Ross debuts an original song, Riley rambles on about his weekend in Nashville, Ethan touches on "his" idea for a specialty coffee candy bar, plus some important stuff, like whether or not you should start a business with your (best) friends OR hire friends at all.

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Some Tips for Starting a Coffee Shop – 01/11/202212 Jan 202201:24:19

Riley loses a bet to his dad, plus we give a few tips on how to open your own coffee shop, including vesting schedules, making sure you have a few irons in the fire, redundancy in equipment, and never leaving your employees/co-workers alone. Oh yeah, and Ethan still can't stop talking about crossbody bags???

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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Tips to Prevent Employee Turnover at Your Coffee Shop – 05/15/202417 May 202401:03:06

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This episode is a continuation of our previous episodes of the epidemic of high turnover within the coffee industry. We dive into a few practical ways coffee shops can pivot to make their establishment a more desirable place to be for a longer amount, while also shedding light on the realities and limitations that the coffee industry (...and its tough bottom lines) tends to face.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

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Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

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00:00 Introduction
04:47 Last episode’s comment section got spicy!
10:26 Replying on air to viewer comments
14:15 “Pay people more, or deal with high turnover”
24:28 The coffees we’re drinking today, brewed with Third Wave Water
35:44 Is the role of a barista enough to warrant an insane salary?
41:09 What we’re doing to pay our baristas more
47:59 How mentorship contributes to employee retention
52:05 Communicate your purpose and how employees contribute
01:02:09 Conclusion

David Funk – 01/07/202207 Jan 202201:16:10

David Funk is a worship leader with Bethel Music hailing from none other than Gainesville, GA. More importantly, Dave is an extremely close friend of ours who has watched, drank, and been involved with Valor from the very beginning. In this episode, we discuss some extremely crucial topics like Could Ross score a single point on Iman Shumpert in 1-on-1  and we react to our Kickstarter video from 2016.

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Listen to Dave on Spotify: David Funk

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Why Coffee Shops Have Terrible Turnover – 05/08/202410 May 202401:06:13

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The coffee industry is one of notoriously heavy turnover, something we've experienced at our business and heard from many other cafe owners. On this specific progrum, we dive in to the reasons this is so common – we'll be following up with another episode on how to best prevent employee turnover, so stay tuned or check out episode 103 when it drops!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
02:01 How we store coffee at home
09:24 We’re drinking 3 coffees today, brewed with Third Wave Water
20:43 Which coffee shops/roasters do we admire (...envy?)?
33:37 Why is employee turnover terrible in specialty coffee?
36:27 Low wages, little upward mobility
41:17 Not everyone likes the service aspect
51:27 People have different end goals & motivations 
56:53 Hiring people who aren’t a good fit
01:04:47 Conclusion

Q&A: Barista vs Roasting Job + Should Baristas Have to Work Weekends? – 05/01/202403 May 202401:08:24

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This week we field a few questions, including helping one listener choose between stepping forward as a barista or making a move to roasting operations and answering another listener's question about firm "must work weekend" policies for baristas. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
01:14 Our new partnership with Third Wave Water
09:08 Does the importing of coffee differ depending on the location of your roastery?
13:16 Q: I have two opportunities to advance my career, which should I take?
24:28 Contrasting a secure, boring job vs a lower paying, engaging career
30:46 Q: Do you have policies that require baristas to work certain schedules?
43:55 Q: Do you have advice about implementing big changes?
51:02 The hardest part of our jobs right now, as owners
01:06:42 Conclusion

SCA EXPO 2024 Chicago Recap – 04/24/202426 Apr 202401:12:06

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Wait... 100 Episodes?! Who knew this little podcast would make it this far? This week we share stories from our first SCA Expo experience, drink the most expensive coffee we've ever purchased, and chop it up in this laid back episode.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
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00:00 Introduction
04:10 Q&A: Which Valor coffee should I try first?
11:32 Is mold free coffee a thing or just a marketing pitch?
18:14 We’re tasting some high level coffee today
25:39 What our experience was like in the city of Chicago
37:32 Our first impressions & experience at the SCA Expo
41:18 Recalling some of our favorite moments
54:48 Wrapping up our recap of the weekend
01:02:33 Coffee Review: MAME Coffee Abu Lot 7
01:08:12 Conclusion

Keys to the Shop x Valor: How to Raise Barista Wages – 04/13/202418 Apr 202401:16:58

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We were stoked to have the opportunity to take a break from the action at SCA Expo 2024 to sit down with a true veteran of the coffee industry, Chris Deferio. Chris has 20+ years of experience in specialty coffee, ranging from working behind the bar to where he is now, consulting and podcasting through his business, Keys to the Shop. KTTS has released hundreds and hundreds of podcast episodes with many high profile guests and leaders in the industry, and Chris is a fount of knowledge. We were honored to chat for an hour about a fun topic: barista wages and how cafes can implement certain things to give their people better pay. For those of you looking for consulting for your coffee business, Chris is your guy. Hope y'all enjoy this one, we sure did!

Follow all things Keys to the Shop:
Website: https://keystotheshop.com/
Instagram: https://www.instagram.com/keystotheshop/
Podcast: https://open.spotify.com/show/3oo9RbKT8tXmEDsXezeKje?si=4858ad750e224836
Email Chris: chris@keystotheshop.com

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
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Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
06:21 Why today’s topic is important to us
12:59 Should owners sacrifice their income?
17:36 Be transparent with employees about what they should expect
25:56 Discussing different leadership models for cafes
35:49 How to make a smaller team more efficient, for everyone’s benefit
40:49 Discussing robotics & automation in cafes
48:06 Can a decentralized leadership model work?
55:24 How many baristas are asking for raises rather than waiting?
59:00 One on Ones with employees build trust & improves culture
01:03:41 Balancing baristas admin responsibilities
01:09:46 Taking care of your staff won’t break your business
01:13:34 Conclusion

Making It Cool to Care at Your Coffee Shop – 04/10/202412 Apr 202401:04:55

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This week we're in a different room because of roast shifting, but we still dish out some straight fire. Ethan and Ross chat about building a culture that thinks it's cool to give a crap and how that stems from owners and leadership.

We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
01:34 How the Ground Control brewer works
05:47 How we find employees that care as much as we do
09:37 Translating core values to new hires
17:42 Train your employees with values rather than policies
21:01 How to figure out if an interviewee will truly care about their role
31:43 Build a culture of feedback & open communication
45:00 How to handle giving feedback to an employee
47:08 Culture starts with the owner and grows in the team
55:41 When was the last time we received feedback as leaders & owners?
01:01:37 Conclusion

Should You Open a Second Coffee Shop? – 04/03/202405 Apr 202401:14:39

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It’s been a year since we opened the doors of our second cafe, so we do some reflecting on what we’ve learned and whether or not we’d do it all again.

We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
02:27 April 3rd marks our Dunwoody cafe’s 1st birthday
12:22 We will be at SCA in Chicago & we want to meet you
14:53 Q&A: How did you go about picking up your first wholesale accounts?
26:11 Q!&A: How did you market your cart when you first started out?
29:58 Is it worth it to open a second cafe?
44:13 The difficulties of expanding
01:00:32 The benefits of expanding
01:13:46 Conclusion

Q&A – How Much Are Coffee Shops WORTH …and More! – 08/07/202416 Aug 202401:10:08

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In this episode, we dive into the nitty-gritty of evaluating a coffee shop acquisition, discussing the hidden costs that can make or break a deal. We also chat about the challenges of maintaining high standards in specialty coffee while balancing customer expectations and financial realities. Plus, we touch on the importance of hospitality in the evolving coffee industry and share some love for our wholesale partners. Tune in for insights, laughs, and a bit of coffee geekery!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

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Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/202429 Mar 202401:00:14

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When you're running a coffee shop or looking to start one, it's easy to look around at other companies and wonder whether they're taking a slice of a pie. Is that true? If so, should you care? How should this influence your decision making? This week we chop all this up AND MORE...well, not much more, but we do try a wild coffee from Plot and take a question about growing a coffee shop in a small town.

We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
01:14 Today’s coffee tastes like... basil ?
03:10 We will be at SCA in Chicago & we want to meet you
06:00 Can a specialty coffee shop keep growing in a small town?
14:28 Competition - how much should you care?
26:20 Focus on being your best, rather than comparing to others
38:18 The Rude Radius - How close is too close to open a competing coffee shop?
46:18 Coffee Review: Plot Colombia Geisha White Honey
56:51 Conclusion

Coffee Shop Owners Suck at These Three Things – 03/20/202422 Mar 202401:14:24

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Uh Oh! We're going in this week on our PAST SELVES, dishing out the mistakes we've made throughout our careers that we see as trouble spots for many people jumping into owning a cafe. Our reason for having this podcast in the first place is to talk about what we've learned so you can have a head start in your journey of opening a coffee business, so we hope our mistakes mentioned in this progrum can inform and guide you towards having an incredible business.

We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
01:49 This coffee is crazy! Kos Rodrigo Sanchez Mojito Co-Ferment
05:07 Are co-fermented coffees cheating or creative?
10:01 Q&A: How we handle our cafes ordering coffee from our roastery
17:32 Which roasters we’d use if we didn’t roast our own coffee
20:19 Never fail again (...not guaranteed) with our top tips for new coffee shop owners
22:11 Tip #1 - Know when to fire someone
36:11 Tip #2 - Inventory Management
50:00 Tip #3 - Budgeting, Bookkeeping, & Financials
57.54 Bonus Tip #3.9 - Learn how & when to say No
01:05:20 Coffee Review: Kos Rodrigo Sanchez Mojito Co-Ferment
01:12:07 Exciting Valor news: We’re hiring at the roastery and Dunwoody!
01:12:48 We will be at SCA in Chicago and we want to meet you!

Blending Coffees: Do Blends Deserve the HATE? – 03/13/202415 Mar 202401:12:21

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We welcome our Director of Roasting Operations, Sam Smith, back for his third round on the progrum to discuss all things BLENDS. In our opinion, blends get more hate than they deserve, so we press into the topic and discuss why and how blends can be an awesome addition to a coffee menu, along with how we approach onboarding new blends and keeping a menu slot dialed year-round.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction and some football chatter
06:04 Welcoming Sam back to the progrum
06:58 Honey Processed coffees
08:22 Details about our box colors & why we want to expand our coffee menu
12:22 Why can’t we serve certain coffees all year?
16:15 On our seasonal blend, Swoon
22:52 Take us through the process of planning to make a blend, start to finish
28:12 Sample roasting
38:14 Dissecting the narrative that single origin coffees are better than blends
51:12 How we are brewing Swoon and what our team & guests are saying
58:39 How we keep coffees stocked year round as we grow
01:05:16 What is your favorite coffee you’ve ever roasted?
01:09:36 Shout out to Sam’s Dad
01:10:46 Conclusion

What It’s Really Like Being a Barista - 03/06/202408 Mar 202401:17:16

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

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Today we’re joined by three of our incredible baristas – Lillabea Goins, Paul Judy, and Joey Cristofanelli. Ethan converses panel-style, throwing out questions about the squad’s history in the coffee industry, the romantic and dirty parts of the job, and more. We’re blessed by the folks who work with Valor, and we think this episode really shows that!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
02:27 Welcome to the Barista Q&A
04:45 Joey introduces himself
06:17 Paul introduces himself
08:32 Lillabea introduces herself
12:02 What’s one of the most romanticized aspects of being a barista?
19:07 Is it hard to remember all of the guests’ names?
20:34 What do you say to the haters who say you’re just in it for the tips?
27:36 What do you say to the person that says “Your job looks fun!”
32:14 How do you handle the role of being the “host of the party” rather than the guest?
37:35 What are your most favorite coffee drinks to make as baristas?
44:11 What are your least favorite coffee drinks to make as baristas?
49:10 Let’s talk about the magic of the Valor experience
53:38 If you like hosting people at your house, you may like being a barista
01:00:56 Coffee review: Tandem Ecuador Melida Alverca
01:15:46 Conclusion

We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/202401 Mar 202401:04:42

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

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Side Track in Opelika, Alabama is one of our favorite places in the world. Period. What David Bizilia has built in this incredible place is truly unmatched by many service experiences we've seen, and it was all accomplished by one of David's core philosophies: serving his guests in a cafe format the same way he would if they walked through the door of his home. We welcome David back to the progrum for a second time to talk hospitality and service, and we gush over how awesome he is...just a little.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
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Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
08:04 Side Track's Story
19:59 Lessons from the early days
26:56 How do you translate the culture of sidetrack to your employees?
35:35 Pay What You Want
40:10 Saying "No"
46:39 Raising Leaders through instilling values
53:13 The little things
57:50 Hiring regulars only

How Much Can a Coffee Shop Owner Make Per Year? - 02/21/202423 Feb 202401:10:04

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week, we dive into the question so many folks jumping into this industry have: how much can I make as a coffee shop owner? We revisit our Cafe Viability Spreadsheet (linked above) and punch in some test numbers to see if it’s even possible to make a livable wage running a more-than-slow-but-not-crazy-busy cafe. Heck, we even tell you how much money we make in this one, so listen through to get those juicy details. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Introduction
00:15:09 An update on how we’re feeling about our roles and responsibilities
00:24:51 Make sure you’re organized so you can get the best results from your time and effort
00:28:24 A Note on Owners/Managers + Tips
00:34:46 Punching Numbers in the Spreadsheet
00:39:00 Ethan and Ross talk about the coffee that (was) up for review this week
00:45:33 Completing the Cafe Viability Spreadsheet to see what a solo owner can make
00:51:21 How much coffee do we go through each week at Valor locations?
00:53:40 Let’s look at another viability scenario - A husband & wife team
00:59:23 What WE make as owners of Valor
01:03:39 There can be difficulties, but we are so grateful for what we have and what we do

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