UX Research Geeks – Détails, épisodes et analyse

Tadeas Adamjak discusses the most common objections to UX research and how to overcome them using understanding, communication, and persistence. He stresses the importance of building alliances and maintaining regular conversations with stakeholders. 

👉Note: This conversation is based on our Dealing with Resistance in UX Research report. 

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

Episode highlights

• 00:01:36 – Meet the Head of Growth at UXtweak 
• 00:01:48 – Challenges in UX research 
• 00:04:52 – Common objections and their impact 
• 00:07:55 – Top objections to UX research
• 00:10:16 – Best strategies to overcome objections 
• 00:14:43 – Tips for effective UX research 
• 00:28:51 – Leveraging AI in UX research 

About our guest Tadeas Adamjak

Tadeas Adamjak is a CX/UX consultant and Head of Growth at UXtweak, a UX research platform that supports hundreds of research, product, and design teams worldwide. He is also one of the team members behind industry initiatives, including the 'Dealing with Resistance to UX Research' report, 'AI in UX Research' report, and Research Recruities: Award for the Best Recruiting Stories.

🔎 Where to follow Tadeas

LinkedIn 

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Bansi discusses her journey working with legacy systems, especially in healthcare and B2B. She dives into the tricky parts of updating old software, balancing the needs of users and businesses, and how to make things better without breaking what’s already working. 

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/guides/podcast/bansi-mehta-legacy-systems/

Episode highlights

• 00:07:32 – Key traits of legacy systems
• 00:09:56 – Balancing Big Picture and Deep Research
• 00:17:21 – Aligning business and research goals
• 00:21:50 – The importance of edge cases
• 00:24:36 – Managing power users vs. novices
• 00:28:08 – Connect with Bansi on LinkedIn

About our guest Bansi Mehta

Bansi Mehta is a seasoned UX design leader with over 15 years of experience, having worked at Aims Digital, 3D PLM, and Cybage. In 2011, she founded Koru Technologies (rebranded as Koru UX Design LLP in 2017), aiming to bring consumer-grade UX to B2B and enterprise applications. What began as a vision to improve workplace UX has since evolved into a leading design agency specializing in B2B products and healthcare software solutions for North America. Bansi has led successful projects for clients such as eClinicalWorks, Redwood Software, and EasyHealth, using user-centered design to drive business success. Her mission is to craft meaningful user experiences that address complex business needs while improving daily user interactions.

🔎 Where to follow Basi

LinkedIn 

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak 

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/chloe-sharp-making-products-that-matter/

Episode highlights

• 00:01:27 – Chloe Sharp’s diverse research background
• 00:05:00 – Explaining the value of research to skeptical stakeholders
• 00:12:14 – Finding opportunities for innovation through research
• 00:17:08 – Presenting insights in ways that drive action
• 00:21:12 – Advice for researchers exploring project management roles

About our guest Chloe Sharp

Dr Chloe Sharp has built her career around research and innovation. She began as a Research Fellow before transitioning to the commercial sector as a Social Researcher at a UK Catapult. She later joined an AI startup, focusing on user and market research, and co-founded a research and grant writing consultancy, helping charities, startups, and scale-ups develop products. After exiting the consultancy, Chloe worked in the finance sector as a Product Manager, gaining new perspectives on research. Her experiences inspired her book, Make Products That Matter, a practical guide to creating user-focused products. She now runs Sharp Insight, an innovation consultancy focusing on bringing ideas to reality and navigating change and uncertainty in the process.

🔎 Where to follow Chloe 

 LinkedIn / Website 

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/kelly-jura-user-research-rebranding/

Episode highlights

• 00:01:42 – Combining brand and user experience roles at ScreenPal
• 00:12:53 – Methods used to validate and select new brand name
• 00:18:40 – Data-driven rebranding decisions
• 00:21:07 – Communicating the benefits and value of rebranding to leadership

About our guest Kelly Jura

Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way.

🔎 Where to follow Kelly

 LinkedIn / Website

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/kate-towsey-scaling-research-ops/

Episode highlights

• 00:01:38 – Recent release of Research That Scales
• 00:02:56 – What inspired Kate to write a book on research operations
• 00:11:14 – Research operations as infrastructure
• 00:14:12 – Addressing the unique needs of large, complex research teams
• 00:20:51 – Strategy tips for a team of one
• 00:29:40 – Finding inspiration for research ops outside the UX field

About our guest Kate Towsey

Kate Towsey is an independent advisor, coach, and educator. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map.

In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members’ club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people. 

🔎 Where to follow Kate

 LinkedIn / Website / Cha Cha Club / Substack

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/steve-bromley-games-user-research/

Episode highlights

• 00:02:04 – Steve’s background in gaming research
• 00:05:49 – Comparing work with indie studios and larger companies
• 00:18:23 – Challenges of research in games
• 00:28:36 – Ethical considerations when conducting research with children
• 00:31:16 – Tips for starting a career in game research

About our guest Steve Bromley

Steve is an experienced user research consultant based in London, specializing in building new user research teams and conducting user research for video games. He’s the author of Building User Research Teams and How To Be A Games User Researcher.

He is also the director of gamesuserresearch.com, where he provides consultancy and runs playtests for game studios. With a passion for advancing games user research, Steve regularly speaks at global conferences and shares his expertise through writing.

🔎 Where to follow Steve

LinkedIn / Website

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Sarah explains why UX researchers struggle with building effective portfolios and marketing themselves. She highlights common mistakes researchers make, offers tips for navigating NDAs, and suggests ways to showcase the business impact of their work. Sarah also provides strategies for standing out in a competitive job market and advice for freelancers.

👉 Link to study about current state of research resistance from UXtweak.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/guides/podcast/sarah-doody-navigating-ux-careers/ 

Episode highlights

• 00:01:26 – Sarah’s background and career shift
• 00:05:49 – Common UX portfolio mistakes
• 00:09:09 – Handling NDAs in portfolios
• 00:20:15 – Interview preparation tips
• 00:27:57 – Freelancers’ application tips
• 00:29:54 – Sarah’s closing thoughts on careers

About our guest Sarah Doody

Sarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the Career Strategy Lab podcast. 

Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. The program has been so successful since it’s launch that the combined salary of program graduates hired topped nearly $6 million.

Sarah has been named a Future of Work expert by Forbes and is a regular Forbes.com contributor. She has also been featured in Fast Company, Insider, Fox Business, and more. 

For more information on Sarah and her work, programs, or speaking engagements, please visit her website, or find her on YouTube (30k), LinkedIn (70k), Instagram (18k), or Twitter (28k).

🔎 Where to follow Sarah 

 LinkedIn / Instagram / Twitter 

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Noam discusses why NPS is a flawed metric and why companies should stop using it. He explains the issues with NPS from a survey science perspective and suggests better alternatives for measuring customer satisfaction and engagement.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-metrics/

Episode highlights

• 00:01:36 – Noam’s background
• 00:07:07 – Introduction to NPS flaws
• 00:16:10 – Creation of npsistheworst.com
• 00:19:59 – Alternatives to NPS
• 00:23:26 – Focus on custom KPIs over NPS
• 00:31:33 – UX researchers’ role in metrics and ethics
• 00:34:30 – Noam’s closing thoughts

About our guest Noam Segal

Noam Segal is a UX leader with experience at companies like Airbnb, Intercom, Wealthfront, X, and Meta. He’s currently Senior Research Manager at Upwork and founder of The Disruptive Coach, offering career coaching and resources for tech professionals. He helps individuals and teams grow, and has taught at Stanford and Harvard, as well as spoken at major industry conferences like UXRConf and Quant UX Con.

🔎 Where to follow Noam

LinkedIn / Rosenfeld

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys

Episode highlights

• 00:01:45 – Zsuzsa’s Background in UX
• 00:05:56 – Problems with Surveys
• 00:10:29 – Why Interviews Are Better
• 00:23:06 – Handling Stakeholder Expectations

About our guest Zsuzsa Kovacs

Zsuzsa is a Freelance Lead UX Researcher, who has worked in UX since 2008. She tried many different roles around building products but in every role her main focus was involving users in the process early on and keeping them close. She enjoys talking to people, seeing products through their eyes, understanding their point of view. She is interested in psychology, especially areas that affect research. She is a co-organiser of the Amuse UX Conference.

🔎 Where to follow Zsuzsa

LinkedIn 

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Matt shares his perspective on personas and why he favors behavioral archetypes. He discusses the strengths and pitfalls of personas, the role of behavioral science in UX research, and alternative methods for building empathy beyond traditional research.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/matt-wallaert-personas-vs-archetypes/

Episode highlights

• 00:00:59 - Guest Introduction
• 00:06:45 - Critique of Personas
• 00:13:13 - Behavioral Archetypes
• 00:22:01 - Building Empathy
• 00:24:36 - Research and User Advocacy

About our guest Matt Wallaert

For almost 20 years, Matt Wallaert has been applying behavioral science to practical problems.  After leaving academia, his career as an executive lead from startups (Thrive, Churnless) to the Fortune 500 (Microsoft, CapGemini) and back again, before founding BeSci.io (Behavioral Science in organizations), where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations.

In his book Start At The End and other writings, as well as hundreds of talks from the UN to SXSW, Wallaert details how the cycle of behavioral strategy, insights, design, and evaluation can help us build products and services that change behavior.  From the janitor to the CEO, his approachable frameworks show how everyone can incorporate behavioral science into what they do, no PhD required.

Wallaert’s side projects consistently focus on creating greater equity in the world, like GetRaised, which has helped underpaid women ask for and earn over $3.6B in salary increases, and his research reports, like MediocreWhiteMen, blend humor and science to help work toward change.  He can usually be found wearing cowboy boots and gesturing wildly. 

🔎 Where to follow Matt

LinkedIn / His web

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter