Explorez tous les épisodes du podcast Using the Whole Whale - A Nonprofit Podcast

In this episode of the Nonprofit News Feed Podcast, host Nick Azulay is joined by Whole Whale COO and President Megan Anhalt to discuss the new Trump administration's impact on the social impact sector and philanthropy.

The conversation covers the federal funding freeze affecting numerous nonprofit organizations, particularly highlighting the stop work order affecting unaccompanied minors in immigration proceedings and the devastating fallout from USAID funding cuts. As organizations struggle to fill these gaps, they examine the critical role philanthropy must play during this crisis.

The hosts then do a deep dive into the Chan Zuckerberg Initiative's (CZI) recent decision to end its social advocacy funding, including work on immigration reform and racial equity, and end its DEI efforts—a move that came shortly after Meta (formerly Facebook) made similar cuts. They analyze this as a case study of how even the most well-resourced philanthropic entities are yielding to political pressure.

In this episode, hosts George Weiner (Chief Whaler at Whole Whale) and Nick Azulay (Digital Strategy Manager) discuss several notable stories in the nonprofit sector. They begin with an analysis of Super Bowl social impact advertisements, breaking down the effectiveness and cost implications of nonprofit messaging during the big game. They highlight that the $8 million cost for a 30-second spot equals roughly 275 years of the average nonprofit's annual advertising budget.

The conversation then shifts to concerning policy changes affecting the National Center for Missing and Exploited Children (NCMEC), discussing the Justice Department's funding threats and their impact on LGBTQ+ youth services. On a more positive note, they cover the launch of ROOST (Robust Open Online Safety Tools), a new nonprofit consortium backed by major tech companies to develop safety tools for startups.

Dissolution of USAID and Its Global Impact on Humanitarian Aid

In this week's episode of the Nonprofit News, George Weiner and Nick Azulay from Whole Whale dive into the troubling developments surrounding the United States Agency for International Development (USAID). As the largest international development humanitarian donor, USAID's dissolution and potential absorption into the State Department is raising alarms across the nonprofit sector. The agency, responsible for 40% of global humanitarian funding, has seen mass layoffs and program freezes, affecting thousands of employees and contractors. The ripple effects are profound, with NGOs and international partners facing severe funding gaps.

USAID's substantial contributions to the United Nations and its affiliates, such as UNICEF and the World Food Program, underscore the stakes involved. Despite criticisms of USAID's top-down approach, the abrupt halting of its operations is likened to pulling the rug from under life support systems globally. The discussion highlights the need for transparency and the catastrophic potential of cutting off essential aid without proper transition plans.

Key Insights:

• USAID's role as a major funder of global humanitarian efforts is irreplaceable, making its dissolution a potential "philanthropic disaster."
• The agency accounts for a mere 1% of the U.S. federal budget but is heavily audited, contrary to some criticisms.
• The sudden program halts could irreversibly damage initiatives combating diseases, famine, and crises worldwide.

Calls to Action:

• Nonprofits and stakeholders must advocate for transparency and continuity in humanitarian aid.
• Consider the broader implications of policy changes on global aid structures.

Follow-Up:

• The episode also touches on the National Council on Nonprofits' legal victory against a U.S. executive order affecting funding, demonstrating the power of collective action.
• A Canadian postal strike serves as a case study for nonprofits on the importance of diversifying fundraising strategies.

Closing Thought: The episode underscores the interconnectedness of global aid systems and the need for strategic planning and advocacy to navigate political changes that threaten humanitarian efforts.

Nonprofit News Feed: Navigating Policy Shifts and New Opportunities

This week on Whole Whale's Nonprofit News Feed, hosts George Weiner and Nick Azulay delve into the tumultuous changes impacting the nonprofit sector under the current U.S. administration. The episode kicks off with a discussion on the federal funding freeze and two executive orders targeting diversity, equity, and inclusion (DEI) initiatives and immigration policies. These orders have created a climate of fear and self-censorship among nonprofits, universities, and foundations, particularly those with assets over $500 million. The hosts emphasize the importance of adapting language on websites and communications to continue the essential work of social justice and diversity without drawing federal scrutiny.

The conversation shifts to the potential consequences of rescinding protections for undocumented individuals in schools and churches, highlighting the chilling effect on immigrant communities and the nonprofits that support them. Despite these challenges, the hosts express admiration for nonprofit associations like the Council of Nonprofits, which are actively filing lawsuits to protect federal funding and advocating for the sector.

In a lighter segment, the podcast explores the rise of a new AI player, DeepSeek, a Chinese startup offering open-source AI models that rival American counterparts at a fraction of the cost. George discusses the implications for the nonprofit sector, emphasizing the importance of understanding the biases and privacy concerns associated with using such models.

The episode concludes with uplifting news about a partnership between Harvard and the nonprofit Westbridge, aimed at connecting high-achieving, low-income students to top colleges with full financial aid. This initiative is seen as a positive step towards maintaining diversity in higher education following recent Supreme Court decisions.

Listeners are encouraged to engage with nonprofit associations and explore innovative solutions to continue their impactful work amidst policy changes. The episode wraps up with a feel-good story about the Southern Nevada Off Road Recovery (SNORR) nonprofit, which provides vital search and rescue services, and a classic dad joke to lighten the mood.

In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler at Whole Whale - a marketing and analytics agency for nonprofits, is joined by Leo Quintero, VP of Learning and Innovation. Together, they delve into the rare and exciting news of a merger between Volunteer Match and Idealist.org, two titans in the nonprofit sector. This merger promises to consolidate resources and enhance the ability to connect individuals with volunteer opportunities and nonprofit jobs across the globe.

Main Highlights:

• Volunteer Match and Idealist.org Merger: This rare merger in the nonprofit sector aims to combine forces to better serve nonprofits and volunteers. With Volunteer Match's expertise in connecting nonprofits with volunteers and Idealist's broad reach in nonprofit jobs and internships, the merger is set to be a game-changer in the sector. The merger will maintain both platforms' existing functionalities while working toward greater integration by 2025.

• Implications for HR and Volunteers: Leo highlights the potential benefits for HR departments and nonprofits, suggesting that the merger will enhance the quality and reach of volunteer recruitment. The integration of platforms may lead to a richer pool of talent and volunteers, benefiting nonprofits in need of diverse skill sets.

• Compliance and Campaign Finance: A significant portion of the episode discusses the $300,000 fine levied on the New Georgia Project for campaign finance violations. This segment underscores the importance of compliance in nonprofit operations, especially when involved in lobbying and advocacy.

• Google Advertising Challenges for Nonprofits: The episode addresses recent changes in Google's advertising policies that allow other entities to use nonprofit brand terms in search ads, potentially driving up costs. George advises nonprofits to leverage Google Ad Grants effectively to maintain visibility without overspending.

• Community Engagement on MLK Day: The episode closes with a feel-good story about Vermont nonprofits honoring Martin Luther King Jr. Day through community service and engagement, highlighting the power of community-driven initiatives.

In this episode of the Nonprofit News Feed by Whole Whale, hosts George Weiner and Nick Azulay delve into critical topics affecting the nonprofit sector, focusing on the response to the LA wildfires, the politicization of fundraising platforms, and innovative governance in nonprofit organizations.

LA Wildfires and Nonprofit Mobilization The episode opens with a detailed discussion on the LA wildfires, where thousands of firefighters are battling blazes across 45 square miles, affecting 88,000 residents under evacuation orders. Local nonprofits like K Town for All and Covenant House have stepped up, creating supply chains and providing shelter for those displaced. Airbnb.org also announced emergency housing for over 25,000 people, highlighting the critical role of nonprofit and corporate collaboration in crisis response.

George emphasizes the importance of nonprofits having a pre-established networked response plan for such disasters. He urges organizations to prepare coordinated fundraising strategies to capitalize on moments of compassion, ensuring sustained support for long-term recovery efforts.

Politicization of Fundraising Platforms The conversation shifts to the controversy surrounding the use of ActBlue in fundraising for wildfire relief, highlighting how political narratives can complicate nonprofit efforts. Critics accused fundraiser organizers of profiting off the fires due to ActBlue's association with progressive causes. George and Nick stress the importance of nonprofits being aware of the political implications of their chosen platforms and maintaining transparency to avoid misinterpretation and backlash.

Innovative Governance: The Ocean as a Board Member In a unique twist on nonprofit governance, the Scottish Association for Marine Science has named the ocean as a trustee on its board. This move aligns with legal innovations granting personhood to natural entities, aiming to incorporate environmental interests directly into decision-making. George envisions the potential of AI representing non-human stakeholders, offering a futuristic approach to stakeholder inclusion in governance.

Mastodon's Nonprofit Restructuring The episode also covers Mastodon's restructuring to form a new nonprofit organization in Europe, differentiating itself from CEO-controlled networks. This shift towards decentralized control aims to enhance transparency and align with public benefit objectives, setting a precedent for social media platforms.

Feel-Good Story: Greening Urban Spaces Concluding on a positive note, the hosts highlight the efforts of Denver-based nonprofit The Park People, which provides affordable trees to low-canopy areas, addressing environmental and socio-economic disparities. This initiative underscores the multifaceted benefits of urban greening, from reducing heat to improving community well-being.

Final Thoughts The episode underscores the dynamic challenges and innovations within the nonprofit sector, from crisis response and fundraising complexities to pioneering governance models that prioritize environmental stewardship. Nonprofit leaders are encouraged to prepare for crises, consider the broader implications of their operational choices, and embrace innovative governance practices.

Navigating the Nonprofit Landscape in 2025: Tech Challenges and Opportunities

In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, dive into the evolving tech landscape and its implications for nonprofits in 2025. As they welcome the new year, the duo highlights key tech stories that could significantly impact the nonprofit sector, focusing on the influence of tech CEOs on political narratives and the role of AI in shaping information dissemination.

Key Topics Discussed:

1. Tech Giants and Political Influence: Tech leaders like Mark Zuckerberg and Tim Cook are actively engaging with the upcoming administration, potentially aligning more with conservative policies. This shift may affect content moderation and misinformation on platforms, which historically frustrates progressive nonprofits.

2. AI as a Knowledge Source: George emphasizes the growing importance of AI in information retrieval, urging nonprofits to adapt their content strategies to remain visible in AI-driven search environments. This shift could redefine how nonprofits convey truth and engage with the public.

3. Platform Changes and Nonprofit Strategy: With Meta's shift to a community note-style fact-checking system, concerns rise over misinformation, especially in global contexts where Facebook's platform safety is underfunded. Nonprofits in health and immigration sectors are advised to monitor these developments closely.

4. The TikTok Ban Debate: As the Supreme Court deliberates on TikTok's future in the U.S., nonprofits are encouraged to diversify their platforms and back up content in anticipation of potential bans.

5. Spotlight on AccessNow: Featured in TechCrunch, AccessNow offers critical digital protection services to human rights defenders, showcasing the vital role nonprofits play in safeguarding digital rights.

6. Humanizing Homelessness: A ProPublica story highlights the personal losses experienced during homeless sweeps, underscoring the need for empathetic policy discussions.

7. Community Support in Winter: In Central Texas, the nonprofit Home is distributing emergency kits and offering shelter rides to support the homeless during extreme cold, exemplifying the sector's resilience and community focus.

Closing Thoughts: As nonprofits navigate these tech and policy shifts, staying informed and adaptable is crucial. The episode underscores the importance of strategic planning and community engagement in addressing both challenges and opportunities in the nonprofit sector.

Exploring the Impact of a Four-Day Workweek on Nonprofits

In this week's episode of the Nonprofit News Feed by Whole Whale, George Weiner and Nick Azulay dive into the potential effects of a four-day workweek on the nonprofit sector. As digital strategists and nonprofit enthusiasts, they explore how this shift, gaining traction in places like Tokyo and parts of Europe, could influence volunteer availability and nonprofit operations.

Nick highlights the growing trend towards shorter workweeks, noting that it could alleviate burnout among nonprofit staff, often overworked and underpaid. This change might also lead to an increase in volunteer hours, as people could have more free time to contribute to causes they care about. George adds that advances in AI and digital tools could streamline volunteer coordination, making it easier for nonprofits to manage their resources efficiently.

The discussion also touches on the broader implications of a shorter workweek, such as a shift in how productivity is measured—focusing on outcomes rather than hours. This shift could open up new opportunities for nonprofits to fill the "purpose gap," engaging more people in meaningful work beyond traditional employment metrics like GDP.

Legislative Update: Nonprofits Face Potential Threats

The episode also covers the reintroduction of HR 9495 in the Senate, a bill that could allow the U.S. Treasury to strip nonprofits of their tax-exempt status if deemed to support terrorism. The hosts express concern over the lack of due process in this legislation, which could expose nonprofits to abuse and harassment. With Congress's session ending soon, the bill's fate remains uncertain, but advocacy efforts continue to highlight its potential dangers.

Challenges in Nonprofit Funding Transparency

Another topic discussed is the financial struggles of OpenSecrets, a nonprofit dedicated to government transparency and tracking money in politics. Recent layoffs at OpenSecrets reflect a broader trend of dwindling support for transparency-focused organizations, posing a risk to public understanding of political finance.

Mackenzie Scott's Continued Philanthropic Impact

Ending on a positive note, the hosts celebrate Mackenzie Scott's recent $65 million donation to Enterprise Community Partners, an affordable housing nonprofit. This gift underscores Scott's ongoing commitment to addressing critical societal issues through substantial philanthropic efforts.

Navigating New Social Media Frontiers and Celebrating Giving Tuesday Success

In this week's episode of the Nonprofit News Feed by Whole Whale, hosts George Weiner and Nick Azulay delve into the evolving landscape of social media for nonprofits and celebrate a major milestone in charitable giving. The discussion kicks off with an analysis of BlueSky, a burgeoning social media platform touted as a polite alternative to Twitter. Originally a Twitter project, BlueSky has gained traction with approximately 21 million active users. However, George and Nick caution nonprofits about a significant vulnerability in BlueSky's API, which allows extensive data access that could pose risks to brand identity and security in the context of AI data usage.

Key insights include the importance of treating all social media posts as public and the need for nonprofits to establish clear social media guidelines and conduct AI risk audits to safeguard their brand reputation. The hosts emphasize that while BlueSky offers a promising platform, nonprofits should remain vigilant about data privacy and the potential implications of AI-driven content analysis.

Shifting gears, the episode celebrates Giving Tuesday's impressive achievement, with donations reaching $3.6 billion, closely matching Whole Whale's prediction. This success signals a hopeful trend for increased investment in the nonprofit sector, driven by economic tailwinds and potential shifts in public funding.

The episode wraps up with a feel-good story from Metro Detroit, where high school students raised over $146,000 for a children's charity through a creative public speaking program. This initiative highlights the impact of youth-led philanthropy and community engagement.

Key Takeaways:

• Explore new social media platforms like BlueSky cautiously, ensuring data privacy and brand protection.
• Celebrate the continued growth of Giving Tuesday as a key moment in the nonprofit calendar.
• Encourage youth involvement in charitable activities to foster future nonprofit leaders.

Reflection: As the nonprofit sector navigates new digital landscapes and celebrates philanthropic successes, it remains crucial to balance innovation with vigilance, ensuring that missions align with evolving opportunities and challenges.

Giving Tuesday and Nonprofit Challenges

In this week's episode of the Nonprofit NewsFeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategy Manager at Whole Whale, dive into the aftermath of Giving Tuesday and the ongoing debate about OpenAI's nonprofit origins.

Main Topics:

1. Giving Tuesday Predictions and Economic Context:

   • The team discusses their prediction for Giving Tuesday donations, hoping to surpass $3.5 billion, a hopeful 11% increase from 2023's $3.1 billion.
   • Despite the lack of immediate data, they highlight positive economic indicators like cooled inflation, high consumer confidence, and strong stock market performance as promising signs for nonprofit fundraising.

2. Elon Musk vs. OpenAI: A Legal Battle Over Nonprofit Integrity:

   • Elon Musk has filed an injunction against OpenAI, challenging its transition from a nonprofit to a for-profit model, which he claims violates its original mission.
   • The conversation touches on the broader implications for tech companies exploiting nonprofit status and the ethical considerations of such transitions.

3. Cautionary Tales in Fundraising: Cleveland's Balloon Fest Disaster:

   • The episode revisits the 1986 Balloon Fest by United Way of Greater Cleveland, a well-intentioned fundraiser that turned disastrous, emphasizing the importance of aligning fundraising efforts with an organization's mission and relevance rather than spectacle.

Critical Insights:

• Economic Indicators: The current economic climate, with rising consumer spending and a robust stock market, suggests potential growth in charitable giving despite previous stagnation.
• Nonprofit Integrity: The legal scrutiny of OpenAI's nonprofit-to-profit transition raises questions about the ethics of leveraging nonprofit status for financial gain.
• Fundraising Strategy: The Cleveland Balloon Fest serves as a reminder to prioritize meaningful engagement over attention-grabbing stunts in fundraising efforts.

Calls to Action:

• Nonprofits should assess their fundraising strategies to ensure alignment with their mission and relevance to their audience.
• Stakeholders in the nonprofit sector need to remain vigilant about the ethical implications of organizational transitions and funding models.

Closing Thought:

The episode concludes with a reflection on the importance of authenticity and integrity in the nonprofit sector, especially in times of economic uncertainty and rapid technological evolution. As the landscape of philanthropy continues to shift, organizations must adapt while staying true to their core values and mission.

Navigating Nonprofit Growth Amidst Political Shifts: Insights from Whole Whale

In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Senior Strategy Manager, dive into the evolving landscape of the nonprofit sector. They discuss how historical trends might mirror the potential growth and challenges nonprofits face in light of political shifts and economic changes.

Key Topics and Insights:

1. Historical Context and Future Predictions:

   • George Weiner draws parallels between the nonprofit boom of the 1980s and the anticipated growth in the 2020s, driven by government restructuring, workforce transformation through AI, and a significant wealth transfer.
   • The conversation highlights the importance of nonprofits adapting to potential reductions in government social services and leveraging increased funding opportunities.

2. Legislative Concerns:

   • A critical discussion centers around the controversial bill HR 9495, which could allow the Department of Treasury to unilaterally revoke nonprofit status by labeling organizations as terrorist-supporting. This has sparked widespread opposition from major nonprofit coalitions due to concerns over executive overreach and lack of due process.

3. Volunteerism Rebound:

   • Encouraging news from AmeriCorps reveals a significant rebound in formal volunteering rates post-pandemic, with 75.7 million Americans participating in 2023, contributing nearly 5 billion hours of service.

4. Philanthropic Movements:

   • Mackenzie Scott's recent donation of Amazon shares signals another major round of charitable giving, emphasizing the importance of nonprofits telling compelling stories to attract such transformative funding.

5. Community Impact and Seasonal Giving:

   • The episode closes with a heartwarming story from Valley Santa in Pennsylvania, which is gearing up to provide Christmas gifts to thousands of children in need, showcasing the spirit of giving during the holiday season.

Call to Action:

• Nonprofits are encouraged to prepare for upcoming changes by strengthening their storytelling, engaging with digital tools, and actively participating in advocacy efforts against potentially harmful legislation.

Reflection: This episode underscores the resilience and adaptability required of nonprofits in navigating political and economic landscapes. It highlights the potential for growth and the critical role of strategic planning and community engagement in sustaining impact.

Host George engages with Dr. Tiffany Slater, founder and CEO of HR TailorMade, to delve into the complexities of human resources within nonprofit organizations. As nonprofits grow, they often encounter HR challenges that can impede their mission-driven work. Dr. Slater's company serves as a fractional HR department, providing tailored solutions to nonprofits across the United States.

Key Insights:

• Growth and HR Challenges: As organizations expand, they face critical HR inflection points, often every three to five employees. Each new hire brings unique personalities and needs, complicating internal dynamics. Dr. Slater emphasizes the importance of intentional onboarding to integrate new team members effectively and ensure they understand their roles and the organizational culture.
• Onboarding and Retention: Effective onboarding is crucial for employee retention. Dr. Slater advises creating a structured onboarding plan, including a 30, 60, 90-day framework, to equip new hires with the necessary tools and knowledge. This process not only helps employees succeed but also fosters long-term commitment to the organization.
• Managing Difficult Conversations: One of the toughest HR challenges is addressing performance issues when employees do not recognize their shortcomings. Dr. Slater stresses the importance of clear communication and documentation to manage expectations and guide performance improvements.
• Litigious Challenges: The conversation touches on the inevitability of lawsuits, emphasizing the need for meticulous documentation of HR processes and interactions to protect the organization legally.
• Performance Documentation: Regular performance reviews and documentation are essential. Providing feedback helps employees grow and aligns their efforts with organizational goals. It also serves as a critical tool in managing underperformance and potential terminations.

Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions

In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits' 501(c)3 status if deemed to support terrorism. Although the bill was defeated, the discussion highlights concerns over due process and the potential for abuse, emphasizing the need for vigilance in protecting nonprofit rights.

Next, the duo explores a Los Angeles Times story about nonprofits facing financial strains due to the city's mansion tax. Two organizations, the Motion Picture and Television Fund and Los Angeles Jewish Health, incurred significant taxes despite their missions aligning with affordable housing goals. This situation underscores the complexities of nonprofit tax laws and the need for legislative reform to prevent financial burdens that hinder mission-driven work.

Shifting focus to solutions, the hosts discuss Bloomberg's report on Acumen's ambitious $1.5 billion investment in agricultural technology startups across developing nations. This initiative aims to enhance climate resilience and improve yields for small-scale farmers, marking a significant shift from traditional aid models to sustainable, systems-based approaches.

Finally, a feel-good story from CBS News highlights "Adventures in Training with a Purpose," a nonprofit offering wellness services to veterans and first responders. Founded by former Pittsburgh Steelers player John Kalb, this organization provides comprehensive support to improve mental and physical health, celebrating its impact with a fundraising event featuring Steelers legends.

Critical Insights:

• The defeat of H.R. 9495 demonstrates the power of civil society in protecting nonprofit rights, but ongoing vigilance is necessary.
• Legislative gaps, like those seen in the LA mansion tax, can impose unintended financial burdens on nonprofits, highlighting the need for reform.
• Acumen's investment exemplifies a strategic shift towards sustainable development in agriculture, addressing significant funding gaps in climate resilience.

Call to Action: Nonprofit professionals and advocates are encouraged to stay informed about legislative developments and support initiatives that drive systemic change. Engaging in policy discussions and advocating for reform can help protect and empower the sector.

Closing Thought: As challenges persist, the nonprofit sector's resilience and innovation continue to shine. By fostering collaboration and leveraging strategic investments, the sector can navigate obstacles and create lasting impact.

Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising

In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making.

A key highlight of the episode is the introduction of "extractive empathy," a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics.

The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an "overflow" system where excess funds beyond a set goal are directed to designated charities.

In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy.

The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions.

Key Takeaways:

• "Extractive empathy" highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions.
• The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively.
• Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration.

Reflective Thought: As the nonprofit sector navigates these complex dynamics, it's crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms.

In this week's episode of the Nonprofit Newsfeed by Whole Whale, hosts George Weiner, Chief Whaler, and Nick Azulay, Senior Digital Strategy Manager, delve into significant developments affecting the nonprofit sector. They kick off with an enticing offer from Whole Whale University, providing a substantial discount on their end-of-year course bundle, aimed at empowering nonprofit professionals with essential digital insights and strategies.

The episode’s main story unpacks the escalating tension between WordPress and WP Engine, a hosting service provider. The conflict, rooted in trademark disputes and accusations of unfair profit-making, has led to public legal threats and internal turmoil within WordPress. With WordPress powering over 43% of global websites, including many in the nonprofit sector, this drama has significant implications. George and Nick discuss how these tensions might affect nonprofits, especially those using WP Engine, and emphasize the importance of understanding the tech landscape that supports nonprofit operations.

George introduces the concept of "Veblen Giving," a term he coined to describe donations made primarily for social prestige. This type of giving is becoming more prevalent as fewer individuals account for the majority of charitable donations. The hosts discuss the implications of this trend, highlighting the need for nonprofits to tailor their communication strategies to engage high-net-worth donors effectively. George's innovative approach to redefining philanthropy in the context of AI and SEO strategies is also explored, illustrating how nonprofits can adapt to the evolving digital landscape.

The episode also covers contrasting strategies to tackle homelessness in San Francisco. The city's aggressive homeless encampment sweeps, part of a broader revitalization plan, have faced criticism for lacking long-term solutions. In contrast, the nonprofit GLIDE advocates for a more compassionate approach, focusing on relationship-building and sustainable transitions to permanent housing. This segment highlights the critical role of nonprofits in addressing complex social issues through innovative and empathetic strategies.

Closing on a positive note, the hosts celebrate the philanthropic efforts of Broadway, particularly the musical "Hell's Kitchen," which has donated over $1 million to Alicia Keys’ Keep a Child Alive organization. This gesture continues Broadway's long-standing tradition of charitable giving, as exemplified by the Broadway Cares/Equity Fights AIDS initiative, which has raised over $300 million since 1988.

Navigating Nonprofit Cybersecurity and Global Funding Challenges

In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing nonprofit sector issues, with a focus on cybersecurity threats and global funding challenges. They also highlight a significant philanthropic initiative by Melinda French Gates.

Key Topics and Insights:

1. Cybersecurity Threats to Nonprofits:

   • George and Nick discuss a sophisticated phishing attempt targeting Whole Whale, emphasizing the growing threat of AI-enabled social engineering scams. They caution nonprofits to enhance cybersecurity awareness and train staff to recognize suspicious activities.
   • The conversation includes insights from Joshua Pesky of Roundtable Technology, highlighting the need for vigilance against phishing scams, particularly those exploiting power dynamics and urgency.

2. Melinda French Gates' Philanthropic Initiative:

   • Melinda French Gates has pledged an additional $250 million to support women's health globally through the "Action for Women's Health" grant competition. This initiative, managed by Lever for Change, aims to provide unrestricted funding to at least 100 nonprofits, signaling a shift towards more open and transparent philanthropic processes.

3. Global Humanitarian Funding Gaps:

   • The New Humanitarian reports on record-wide funding gaps in the global humanitarian sector, with UN appeals only 45% funded in 2023. The discussion highlights the strain on resources due to prolonged crises and the challenges faced by local aid organizations in securing funding.
   • George and Nick draw parallels between global and local nonprofit sectors, noting similar challenges in transparency, efficiency, and funding.

4. Voter Participation Initiatives in Alabama:

   • The episode concludes on a positive note with the "Defend the Ballot" initiative in Alabama, aimed at increasing voter participation amid restrictive state laws. The effort seeks to address low voter turnout and empower citizens to exercise their voting rights.

Call to Action: Nonprofits are encouraged to prioritize cybersecurity training and awareness to safeguard against evolving threats. Additionally, organizations should explore opportunities for funding through open calls like Melinda French Gates' initiative and remain informed about global and local funding trends.

Reflection: The episode underscores the importance of adaptability and resilience in the nonprofit sector, particularly in the face of cybersecurity risks and funding challenges. By fostering a culture of vigilance and leveraging innovative funding opportunities, nonprofits can continue to make a significant impact.

For agencies, opportunities can come knocking at any moment. For George, the founder of a successful agency, that knock came in the form of an enticing email from what appeared to be Banana Republic. The message dangled a lucrative contract, promising a monthly budget that would make any agency salivate. It seemed too good to be true – and as George would soon discover, it was.

At first glance, the scam was impressively crafted. A LinkedIn profile for the supposed Banana Republic representative lent an air of legitimacy. The email contained links to the actual Banana Republic website, further disarming suspicion. But it was the Dropbox link that truly showcased the scammers’ cunning. Hidden among genuine Banana Republic marketing materials was an innocuous-looking executable file – the true payload of this elaborate ruse.

Intrigued but cautious, George decided to pull on this thread, engaging in a back-and-forth with the “representative.” As the conversation progressed, red flags began to appear. The contact’s name changed multiple times, from Sarah Gomez to Sarah Lopez, and finally to Ella Brown. The LinkedIn profile URL didn’t match the supposed sender’s name. These inconsistencies piqued George’s suspicions, prompting him to dig deeper.

Seeking expert insight, George reached out to Joshua Peskay, a cybersecurity specialist. Joshua’s analysis revealed the true nature of the threat: the executable file was malware, likely a sophisticated keylogger designed to steal sensitive information and transmit it to the attackers via Telegram.

The implications were chilling. Had George or someone on his team fallen for the scam and run the file, the consequences could have been dire. From ransomware attacks to data exfiltration and extortion, the potential damage to the agency and its clients was immense.

As Joshua explained, this scam represented a new breed of cyber threat, one supercharged by advancements in AI and language models. Gone are the days when broken English or obvious grammatical errors would give away a scammer. Today’s cybercriminals can craft persuasive, contextually appropriate messages in any language, making their lures harder to spot.

The incident served as a wake-up call, highlighting the importance of robust cybersecurity practices:

1. Scrutinize unsolicited offers, especially those that seem too good to be true.
2. Verify email domains and LinkedIn profiles for inconsistencies.
3. Be extremely cautious when downloading files, particularly executables.
4. Implement strong endpoint detection and response (EDR) software.
5. Use least-privilege access principles for daily computer use.
6. Conduct regular tabletop exercises to prepare for potential incidents.

Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News

In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget.

George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors.

The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support.

Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution.

Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement.

Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.

In this episode, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategist at Whole Whale, delve into the intricate transition of OpenAI from a nonprofit to a for-profit entity, exploring the broader implications for the nonprofit sector. They discuss the benefits and challenges of leveraging a nonprofit model to attract diverse funding sources and investor interest, as exemplified by OpenAI's journey, which led to a staggering valuation of $150 billion.

Key Insights:

• Nonprofit Model Advantages: The hosts outline how the nonprofit model can be strategically used to secure tax benefits, attract donor-advised funds (DAFs), and foster social impact credibility. This approach allows organizations to focus on research and development without immediate profit pressures.
• OpenAI's Transition: OpenAI's shift from a nonprofit to a for-profit entity highlights both opportunities and ethical considerations. The conversation touches on the complexities of establishing fair market valuations and the potential for strategic misuse of nonprofit status to benefit for-profit ventures.
• Lessons for Nonprofit Leaders: The episode underscores the importance of understanding the nonprofit model's potential loopholes and the ethical responsibilities of leaders in navigating these transitions. It also raises awareness of how these practices might divert funds from traditional nonprofits dedicated to empathy-first, people-to-people work.

Exciting Developments in the Nonprofit Sector:

• Guaranteed Income for Artists: The episode celebrates a new initiative in Minnesota that provides $500 monthly payments to artists, promoting creativity and security. This "Universal Purpose Income" model aims to support artists' contributions to society amid the challenges posed by generative AI.
• AI for Social Good: Robin Hood Foundation's AI Poverty Challenge is highlighted, showcasing innovative uses of AI to address social issues. Finalists include projects improving student literacy, housing justice, and education for incarcerated individuals, demonstrating AI's potential to drive meaningful change.

Reflection and Call to Action: The discussion encourages nonprofit professionals to critically assess the use of nonprofit models in the tech sector, advocating for ethical practices that prioritize genuine social impact over financial gain. As AI continues to reshape the landscape, nonprofits are urged to explore innovative applications that align with their missions while ensuring accountability and transparency.

For those inspired by these insights, consider how your organization might leverage technology ethically to enhance its mission. Engage with the evolving conversation on AI and nonprofits, and share your experiences with Whole Whale to contribute to the sector's growth and integrity.

Digital agency Whole Whale, the publishers of this podcast, have announced their annual GivingTuesday generosity predictions. Based on Whole Whale analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.5 Billion will be raised on Giving Tuesday 2024. This will be a 11% or ~$470 million increase over 2023’s record-breaking $3.1B.

This year is less predictable due to a number of factors that we see impacting this macro-giving.

• National US election pulling attention and funds leading up to the day.

• Inflation concerns with rising rates cooling the economy.

• A hangover from reduced giving in 2023 continues to depress giving this year.

• Low unemployment traditionally maps to increased giving.

• Consumer spending is increasing YoY.

“$3.12 Billion was raised on Giving Tuesday 2023, with a 10% decline in participation, sadly missing our expectations of $3.45B”

– George Weiner, Whole Whale

The GivingTuesday Data Commons estimated on Nov 30th that giving in the United States alone on November 28th (Giving Tuesday) totaled $3.1 billion, a modest increase of 0.6% from 2022. 

The GivingTuesday Data Commons has excellent resources on quarterly fundraising data from the nonprofit sector. Reports like the GivingTuesday GivingPulse report can be beneficial to nonprofits trying to analyze trends throughout the year.

Main Topics:

• Twilio's 2024 State of Nonprofit Digital Engagement Report
• Independent Sector's push for quarterly economic data on nonprofits
• Fearless Fund's racial discrimination lawsuit settlement
• Voting rights restoration for felons in Arkansas

KEY PROMOTION: NONPROFIT CONSULTING SURVEY

Key Insights:

1. Twilio’s 2024 State of Nonprofit Digital Engagement Report:

   • Digital Adoption: Nonprofits are increasingly leveraging digital technologies, including AI, to enhance engagement and operational efficiency.
   • AI Usage: 90% of surveyed nonprofits use AI in various capacities, with 70% prioritizing personalized communications in 2024.
   • Sector-Specific Uses: AI is being used to analyze data, improve service personalization, and streamline communications across nonprofit healthcare, education, and public sectors.

2. Independent Sector’s Call to Action:

   • Economic Data Gap: The government only releases nonprofit sector economic data every five years, which is insufficient for understanding the sector's health.
   • Advocacy Efforts: Independent Sector is pushing for quarterly economic data to better reflect the nonprofit sector's impact, which represents about 10% of the American workforce.

3. Fearless Fund Lawsuit Settlement:

   • Legal Challenge: Fearless Fund faced a racial discrimination lawsuit for its grant program targeting Black female entrepreneurs.
   • Settlement Outcome: The specific grant program ended, but the settlement does not restrict other charitable activities by the organization.
   • Broader Implications: This case highlights potential legal challenges for foundations focusing on racial equity, especially in the wake of recent Supreme Court decisions.

4. Restoration of Voting Rights for Felons:

   • Arkansas Initiative: The Ouachita Foothills Youth Media and Arts and Literacy Collective is helping felons restore their voting rights.
   • Importance of Civic Reintegration: This program emphasizes the importance of reintegrating formerly incarcerated individuals into the civic process, which is crucial for a healthy democracy.

Quotes and Statistics:

• "90% of surveyed nonprofits are leveraging AI in one or more use cases." (Twilio Report)
• "Less than 0.5% of venture capital funding goes to businesses led by women of color." (George Weiner)
• "The nonprofit sector represents roughly 10% of the American workforce." (Independent Sector)

Closing Thought: The nonprofit sector is rapidly evolving with the adoption of digital technologies and AI, but it faces significant challenges, from legal battles over racial equity to the need for better economic data. These developments highlight the sector's resilience and adaptability, underscoring the importance of continued advocacy and innovation.

  📍  📍  📍  📍  📍  There are, are two special guests that I have brought on to talk about cause writer, AI and the different things it can do as well as this concept that we have been talking about. Called time Tribbles and well, I'll just let these two folks.  Talk it out for you.  There is one thing, though, I'm going to let you know. Toward the end, if you haven't figured it out.    📍 we're tackling something today I think a lot of us struggle with,  creating compelling content when you're juggling a million other things for your nonprofit.   📍 Yeah, it never ends, right? Never. Today we're looking at whether AI can help, uh, lighten that load. And we're not talking just any AI, but a platform built specifically for nonprofits.

Right. CauseWriter. ai. Interesting. We actually got our hands on their 2024 brochure, and they're making a pretty bold claim.   📍  📍 They say they can help you conquer what they call the first draft time tribble. The what? Yeah. First draft time triple. We'll unpack that metaphor a little bit later. But basically, it's about how even those tiny little writing delays can snowball into, you know, missed deadlines, missed opportunities, and a whole lot of stress.

And that's a really key point because I think it highlights why those generic AI writing tools often miss the mark for nonprofits. Um, it's not just about spitting out words. Right. It's about understanding the nuances of your organization. Yeah. The tone, the goals, who you're actually trying to reach.  📍 

Your audience. Exactly. And it seems like CauseWriter. ai gets that. They really emphasize that their platform, Learns your organization's unique style, their tone, and even draws on your existing data. It's like having an AI assistant who already did all their research on your nonprofit before they even started working with you. 

 📍 Yeah, that's huge. Yeah. And it really addresses a big concern people have with these generic tools. They often sound. Well, generic. Right. And CauseWriter. ai seems to be positioning themselves as that more tailored, specific solution.   📍  📍 They say they can help you conquer what they call the first draft time tribble The what? Yeah. First draft time triple. 

I have to admit, I chuckled when I first read that in their blog post. It's a pretty clever way to describe something I think a lot of us non profit professionals really struggle with.   📍  📍 You know, that procrastination, those little writing delays that just seem to multiply like crazy. Yeah, it's like those triples on Star Trek.

They look all cute and fuzzy at first, but then they just Takeover everything. Exactly. And those little delays that seem so insignificant in the moment can suddenly turn into a huge problem. Think about all those little tasks we push aside. Oh, tell me about it. The thank you notes to donors, the grant proposal drafts, even social media posts.

  📍 Oh, yes. All of that gets put on the back burner. You know that feeling when you're staring at a blank screen, cursor blinking, and suddenly reorganizing your desk seems like the most productive thing you could possibly be doing. Oh, I've been there. We've all been there. Yeah. And the thing is, those delays, they have a ripple effect.

  📍 And it's like all those little things just pile up and suddenly you're drowning. Exactly. Drowning in content. So how does CauseWriter. ai actually help with this? What do they do? Well, their brochure goes into a bunch of features they have, all to try to make content creation easier. Especially those first drafts.

  📍 Those are always the worst. Yeah, the worst. I did notice they talk a lot about customization. Like, they really highlight these content processors, basically, AI models that are already trained up for specific things you need to write. Grant proposals, social media posts, even website copy. Right. And what's really cool is they're not just using one generic AI model for everything.

They actually bring in The big guns, they've got OpenAI's GPT 4 in there, Anthropic's claude models, even Google's Gemini Pro. So it's like having a whole team of AI specialists working for you. That's the idea, yeah. And by combining all of them, it's supposed to give you that nuanced, really adaptable solution, no matter what you're writing.

   📍 If CauseWriter. ai can free up your staff time by taking over some of those tedious writing tasks,  think of what your team could accomplish. Seriously. Imagine your development director actually having time to build relationships with funders, or your program staff sharing all those amazing impact stories they have instead of being stuck writing reports.

  📍 Right. It all goes back to taming that content monster. Those pesky time tribbles, whatever you want to call them, that just eat up time and energy. Ugh. The worst. But while this all sounds amazing so far, we do need to talk about the elephant in the room, which is data privacy. That's a big one for non profits, right?

  📍 You're dealing with donor information, personal stories, all kinds of sensitive stuff. You don't want that just floating around out there. No, absolutely not. And that's something I was really glad to see that they address head on in the brochure data security.  It's all right there. 

And you know, that's kind of the gold standard, especially for organizations working internationally. Yeah, for sure. And it's more than just checking a box for them. They're very clear that any data used to train their AI is anonymized. So no worries about like, Accidentally seeing someone's donation history in a sample grant proposal.

 📍  📍  📍 Especially for non profits, trust is everything. And that includes how they use technology. Big time.  So, to kind of wrap things up here, it sounds like CauseWriter. ai could be a really valuable tool for non profits, especially those who feel like they're drowning in content demands. I think so. It definitely has potential, but like with any tool, and especially with AI, you gotta be thoughtful, you gotta be strategic.

Right? Don't just jump in because it's trendy. Really think about your needs, what you want to get out of it. And of course, those ethical considerations are still key. Yeah. At the end of the day,   📍  📍  📍 AI should be there to support you, to help you do more, but not to replace that human element. That's what makes the nonprofit sector so special.

Perfectly said. So if you're feeling overwhelmed by content, maybe take a look at CauseWriter. ai.   📍 See if it might be a good fit. But remember, even with the coolest tech, it's still your passion, your creativity, that's going to make the real difference.  I don't have too many. Wow. Moments and AI any more I'm playing with this stuff constantly. I I've seen a breadth of things that it can do. I've already come to grips with the fact that AI. Effectively is going to commoditize most of the writing being done, but I actually thought that it would take a little longer to do the type of.  Creative like podcasting. Those were AIS. 

Those are two AIS. Having an independent conversation about yes. Themes that I gave it content I gave it and prompted it to do, but I didn't write that script. I basically just told a.  And Google AI. Two. Mash it together and create something that.  Would be a conversational podcast, a. It.  It was disturbingly. 

Good. And so what does that ultimately mean for, I guess when I think about podcasting, I have loved doing for like a decade now.  Do you keep doing it? Does it get commoditized? Does it change? People's consumption. Uh, does it flood the market, frankly, with a lot of, I would say B B minus type stuff, which may be enough to drown out others. Um, does it bring down the cost of production for folks that have important concepts and topics, but don't like the medium, uh, yes. 

To all of the above. Do I continue podcasting? Probably yeah. Uh, will I be using this more? Probably. Yeah.  I don't know though. Uh, I thought it was going to take a little longer for AI to be able to.  Reliably convincingly past the uncanny valley when it came to sort of speech conversation. 

Hosted by George Weiner and Nick Azulay of Whole Whale

1. Internet Archive's Legal Challenges:

   • Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyright infringement.
   • Key Insight: The U.S. Court of Appeals ruled against the Internet Archive in a case involving book digitization, raising concerns about the future of digital preservation.

    

2. AmeriCorps Grant Competition:

   • Announcement: AmeriCorps has opened applications for the 2025 State and National Grants Competition.
   • Eligibility: Open to nonprofits, colleges, local governments, and other organizations.
   • Focus Areas: Civic bridge building, climate resiliency, and youth mental health.
   • Deadline: January 23, 2025, at 5 PM

3. Child Malnutrition and Mortality:

   • Source: Our World in Data.
   • Statistic: Nearly half of all child deaths worldwide are linked to malnutrition.
   • Progress: Child deaths due to malnutrition have decreased from 6.6 million in the 1990s to 2.4 million today.
   • Insight: Malnutrition exacerbates other health vulnerabilities, making it a critical area for intervention.

4. Feel-Good Story:

   • Nonprofit Highlight: Face the Fight.
   • Mission: Provides skincare routines and mental health support for cancer patients.
   • Impact: Helps patients feel better about their appearance, potentially improving health outcomes and boosting confidence.

The Internet Archive's legal struggles highlight the delicate balance between copyright protection and the preservation of digital history. As nonprofits, understanding these dynamics is crucial for safeguarding our collective digital heritage.

• AmeriCorps Applicants: If your organization aligns with the focus areas, consider applying for the grant competition.
• Support: Visit https://911day.org/ to participate in a day of service and remembrance.

Every nonprofit, regardless of size or scope, contributes to a larger narrative of service and impact. Whether it's preserving digital history, supporting community service, or addressing global health issues, each effort underscores the power of collective action.

This week's podcast features an enlightening conversation with Dr. JJ Peterson, head of StoryBrand  ( mystorybrand.com ) 

and co-host of the Marketing Made Simple podcast. Dr. Peterson shares his expertise on how nonprofits can leverage the StoryBrand framework to clarify their messaging and engage donors more effectively. With a background in both the nonprofit and for-profit sectors, he offers unique insights into the differences and similarities in their marketing strategies.

• Guest: Dr. JJ Peterson, head of StoryBrand, adjunct professor at the Owen School of Business at Vanderbilt, and co-host of the Marketing Made Simple podcast.
• Main Topics:
  • The StoryBrand framework and its application to nonprofit marketing.
  • The importance of viewing donors as customers.
  • Strategies for creating compelling narratives that engage donors and drive action.
  • The significance of clear, concise messaging in reducing donor fatigue and increasing engagement.
  • Effective email marketing and donor follow-up strategies.

• StoryBrand Framework: Dr. Peterson outlines the seven elements of a compelling story: character, problem, guide, plan, call to action, success, and failure. "Nonprofits need to position their donors as the heroes of the story," he emphasizes.
• Donor Engagement: "When people get to be a part of transformational work, their lives are better because of it," says Dr. Peterson, highlighting the importance of inviting donors into the narrative.
• Email Marketing: Dr. Peterson advises nonprofits to use nurture emails to stay connected with donors throughout the year, providing value without always asking for donations. "You want to be there, top of mind, when they are ready to give," he explains.
• Overcoming Objections: Addressing potential donor objections head-on can build trust and transparency. "Acknowledge the objection and then explain how you address it," he suggests.

• For Nonprofits: Visit mystorybrand.com to create a brand script that will help clarify your nonprofit’s messaging.
• For Listeners: Subscribe to the Marketing Made Simple podcast for more valuable insights on marketing strategies.

Dr. Peterson's insights remind us that effective storytelling is not about making the nonprofit the hero but about empowering donors and stakeholders to see themselves as vital participants in the mission. By simplifying and clarifying their message, nonprofits can better engage their audience and inspire action.

Main Topics:

• Candid’s 2024 Nonprofit Compensation Report
• California’s Homelessness Crisis
• AI Adoption in Nonprofit News Organizations
• Minnesota’s Backpack Giveaway and Child Tax Credit
• The 15 out of 10 Foundation for Dogs with Special Needs

1. Candid's 2024 Nonprofit Compensation Report: Candid has released its 2024 Nonprofit Compensation Report, marking the 24th edition. Based on IRS data from 130,000 organizations, the report reveals key findings:

• Median CEO compensation increased in 2022.
• A persistent gender pay gap exists, especially in larger organizations.
• Science and technology research institutes offer the highest median executive pay.
• The Northeast leads in median executive compensation.
• Women are well-represented as CEOs in smaller nonprofits but underrepresented in larger ones, with less than 30% of CEO positions at large nonprofits held by women.

Critical Insight: The data underscores ongoing gender equity issues in nonprofit executive compensation, emphasizing the need for continued efforts to bridge the pay gap.

2. California's Homelessness Crisis: California is grappling with a pressing homelessness crisis, with cities and state government employing various strategies. Permanent supportive housing developments are emerging as potential solutions but face challenges such as high costs, long construction times, and NIMBY (Not In My Backyard) opposition.

• Governor Gavin Newsom’s approach includes clearing encampments and temporary housing options.
• Tensions exist between immediate measures to clear streets and long-term housing solutions.

Critical Insight: Homelessness requires a multi-stakeholder approach with both immediate and long-term solutions. Political cycles often prioritize short-term visibility over sustainable impact.

3. AI Adoption in Nonprofit News Organizations: A recent survey indicates that about a third of nonprofit news organizations currently use AI, with expectations for growth to over half within a year. AI applications include:

• Personalized fundraising efforts
• Content translation
• Data analysis for investigations
• Enhancing audience engagement
• Streamlining administrative tasks

Critical Insight: Journalists are incorporating AI responsibly, maintaining rigorous standards while leveraging technology to increase efficiency and reach.

4. Minnesota’s Backpack Giveaway and Child Tax Credit: A nonprofit in Brooklyn Park, Minnesota, distributed over 3,000 backpacks to help parents with school supplies. Minnesota also offers tax relief programs, including the K-12 education subtraction and credit, which complement the state's child tax credit, providing significant financial relief to families.

Critical Insight: State policies supporting nonprofit efforts can significantly ease financial burdens for families, showcasing a model for combining nonprofit initiatives with effective public policy.

5. The 15 out of 10 Foundation for Dogs with Special Needs: Matt Nelson transformed his viral social media presence into the 15 out of 10 Foundation, raising over $3 million to cover medical costs for hundreds of dogs with special needs and placing them in foster care or adoptive homes.

Critical Insight: This initiative highlights the potential for social media-driven fundraising to support broader causes, ensuring equitable distribution of resources beyond single cases.

Closing Thought: These stories collectively underscore the importance of data-driven insights, compassionate policy implementation, and innovative technology adoption in addressing complex issues within the nonprofit sector. As nonprofit professionals, staying informed and leveraging these insights can drive impactful change.

In this episode, George and Nick dive into critical nonprofit news, including Elon Musk's legal battle with a nonprofit advertising group, the financial struggles of tech nonprofits post-pandemic, and a wave of funding cuts impacting local nonprofits. They also share updates on the digital divide and a unique initiative in Kansas to claim unclaimed property for nonprofits.

• Story: The Global Alliance for Responsible Media (GARM), a nonprofit advertising initiative, has ceased operations due to a lawsuit from Elon Musk's social media platform, X.
• Impact: GARM's shutdown underscores the immense legal pressures nonprofits can face, especially when challenged by well-funded entities like X.
• Quote: "It's a tough time to be in journalism, especially for nonprofits trying to report on things... you can weaponize the legal system to file a lawsuit against things that you feel are damaging."
• Reflection: This case highlights the vulnerability of nonprofits to legal intimidation and the need for financial resilience to withstand such challenges.

• Story: Several tech-focused nonprofits, including Venture for America and Women Who Code, have shut down due to drastic revenue drops following a pandemic-induced surge.
• Insight: The fluctuation in funding and the inability to scale back effectively post-surge led to these closures.
• Quote: "There's nothing sadder than actually going out of business because of that moment of success."
• Reflection: The story serves as a cautionary tale about the risks of rapid, unsustainable growth and the importance of financial planning.

• Story: The United Way of Greater Rochester and Finger Lakes has drastically reduced funding, approving only $6 million out of $35 million in grant applications.
• Impact: Essential services like Foodlink, a local food bank, are severely affected, highlighting the ongoing challenges nonprofits face in securing steady funding.
• Quote: "The trickle-down effect is definitely being seen."
• Reflection: This scenario underscores the broader economic pressures on nonprofits and the crucial role of consistent donor support.

• Story: Kansas State Treasurer Steven Johnson announced a week-long initiative to help nonprofits claim over $640 million in unclaimed property.
• Opportunity: Nonprofits have the chance to recover forgotten bank accounts, uncashed checks, and insurance proceeds.
• Quote: "Don't leave money on the table... check your own stuff."
• Reflection: This initiative is a reminder for nonprofits to explore all potential funding sources, including unclaimed property.

• Story: CompuDopt is working to provide technology access to families in need, addressing the digital divide exacerbated by the pandemic.
• Impact: Ensuring access to laptops and Wi-Fi is crucial for educational and economic opportunities.
• Quote: "Technology access is becoming more and more a differentiator."
• Reflection: Efforts to bridge the digital divide are essential for equity and inclusion in the modern world.

Main Topics:

• The rise of AI and LLMs in search engines
• Implications for nonprofit brand visibility and content strategy
• Governance issues in nonprofits
• National Make A Will Month and planned giving
• Nonprofit consultant cost and compensation survey

Special Guests:

• George Weiner, Chief Whaler at Whole Whale
• Nick Azulay, Digital Strategist at Whole Whale

Critical Insights:

1. AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy.

2. Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools.

3. Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations.

4. National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving.

5. Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector.

Quotes:

• George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI."
• Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking."

Calls to Action:

• Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape.
• Board members must take their governance roles seriously to prevent financial mismanagement.
• Nonprofits should actively promote planned giving during National Make A Will Month.
• Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey.

Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.

Hosts: George Weiner (Chief Whaler, Whole Whale) and Nick Azulay (Senior Strategy Manager, Whole Whale)

Main Topics:

1. Sam Altman’s UBI Test Results:

   • Overview: Open Research, backed by OpenAI CEO Sam Altman, conducted the largest UBI pilot in the U.S., providing $1,000 monthly to low-income participants in Illinois and Texas over three years.
   • Key Findings: Recipients used the money primarily for essential needs, improved living situations, and personal goals. However, there was a notable reduction in workforce participation. The study emphasized the flexibility and agency cash transfers provide, though they didn't solve all underlying problems.
   • Discussion: The hosts debated the broader implications of UBI, considering the nuanced impacts on health, mental well-being, and the economy. They highlighted the potential for both positive and negative outcomes, depending on the scale and implementation of such programs.

2. Nonprofit Trends Report by Salesforce:

   • Cybersecurity Concerns: Only 35% of nonprofits have adequate data handling policies.
   • AI Adoption: Only 12% have officially adopted AI, though 65% are open to it. The hosts noted that many employees might be using AI tools informally, which could pose risks.
   • Recommendations: Nonprofits should develop clear AI strategies and cybersecurity protocols to safeguard their operations and leverage new technologies effectively.

3. Cybersecurity Incident in Columbus:

   • Incident: A cyberattack forced the shutdown of IT services, affecting various nonprofits, including See a Brilliance, which faced payroll issues due to delayed city grants.
   • Implications: The incident underscored the vulnerability of nonprofit IT infrastructure and the need for robust cybersecurity measures. The hosts also discussed the importance of financial planning and bridge financing to mitigate cash flow issues caused by delayed funding.

4. Financial Irregularities in North Carolina Nonprofit:

   • Case: Balanced Nutrition, Inc., led by the wife of North Carolina's Lieutenant Governor, was ordered to repay $132,000 in federal funds due to improper billing.
   • Discussion: The hosts emphasized the importance of transparency and proper accounting in nonprofit operations. Publicizing such cases can serve as a deterrent against misuse of funds.

Feel-Good Story:

• Big Beautiful Life: A charity in Essex, Vermont, founded in memory of 12-year-old Addie Carroll, prepares for its annual fundraiser. The organization provides joy kits and financial support to children with medical crises and their families.

Closing Thought:

• The hosts reflected on the importance of proactive measures in nonprofit management, from adopting new technologies responsibly to ensuring financial stability and transparency.

Host Nick Azulay, Senior Digital Strategy Manager at Whole Whale, is joined by special guest Kathleen Daniels, Senior Project Manager at Whole Whale for this special edition of the podcast to discuss project management and tips for nonprofits.

Key Topics We Will Cover Include:

1. Defining Project Management

2. Role of a Project Manager

3. Technical Tools and Communication

4. AI in Project Management

5. Supporting Team Members

6. Prioritization

In a controversial decision, the Supreme Court ruled in a 6-3 vote that the city of Grants Pass, Oregon, did not violate the Eighth Amendment by criminalizing homelessness. This ruling has far-reaching implications, allowing cities to enforce ordinances that penalize behaviors associated with being unhoused, such as sleeping or camping on public property. Justice Sotomayor, in her dissent, emphasized the cascading harm this decision could cause to the already vulnerable homeless population. The ruling has been met with shock and dismay by advocates for the homeless, who argue that it is both unconstitutional and inhumane.

The Los Angeles Public School District's $6 million investment in an AI chatbot named Ed has come to a sudden halt. Developed by the startup All Here, the chatbot was intended to assist students with academic and mental health resources. However, the company faced financial difficulties, leading to the CEO's departure and staff furloughs. This incident raises significant concerns about the sustainability of AI startups and the ethical implications of using AI in sensitive educational contexts.

The Center for Effective Philanthropy's 2024 report highlights ongoing challenges in the nonprofit sector, particularly burnout and understaffing. A staggering 95% of nonprofit leaders cited burnout as a major concern, with many organizations struggling to retain staff due to budget constraints. Despite these challenges, the sector shows signs of financial stability, with most nonprofits experiencing balanced budgets or surpluses. However, leaders facing budget deficits are contemplating difficult trade-offs that could exacerbate burnout.

Breaking Ground, a nonprofit organization, has purchased a building in East Harlem for $172 million to create housing for migrants. The building, currently used as a temporary migrant shelter, will be renovated to provide 261 units for people transitioning out of homelessness and additional units for low-income families. This initiative addresses the urgent need for physical space and infrastructure to support migrants in New York City.

In Tandem Cycling, a New York nonprofit that pairs sighted riders with blind and low-vision riders on tandem bikes, is expanding its programs. These activities offer not just exercise but also socialization, mental health benefits, and teamwork for participants. The organization's efforts highlight the positive impact of community sports and inclusive activities.

The stories covered in this episode underscore the complex and interconnected challenges facing the nonprofit sector, from legal battles and technological missteps to staffing issues and innovative housing solutions. As always, the resilience and creativity of nonprofits continue to shine through, offering hope and inspiration.

This week's episode is a special solo edition hosted by Nick Azulay. George, CEO and founder of Whole Whale, is on paternity leave after welcoming a new baby. Congratulations to George and his family!

1. Increase in Nonprofit Trust:

   • Independent Sector Report: After four years of decline, trust in nonprofits has increased by 5%, now at 57%.
   • Comparative Trust: Nonprofits are more trusted than media and government, especially in bridging social and political divides.
   • Challenges: Despite this, 74% of respondents believe the country is headed in the wrong direction, and 94% worry about increasing division.
   • Nonpartisan Advocacy: There's growing wariness about nonprofits' involvement in nonpartisan advocacy and political engagement.

2. AP Fund for Journalism:

   • Associated Press Initiative: Launching a $100 million fund to boost local journalism, addressing the financial strain on local news outlets.
   • Impact: This fund aims to support local journalism through financial aid and knowledge sharing, essential for combating misinformation and fostering informed communities.

3. Rebuild Paradise Foundation:

   • Innovative Solution for Fire Victims: Offering grants for building gravel buffers around homes in Paradise, CA, to prevent fire spread.
   • Insurance Premiums: Aims to help homeowners negotiate lower insurance premiums by making homes more fire-resistant.

4. Cafe Momentum’s Expansion:

   • Nonprofit Restaurant in Atlanta: Employs justice-involved youth, providing them with skills and opportunities to reduce recidivism.
   • Impact: Highlights the importance of empowering youth through practical skills and supportive environments.

5. Nonprofit Theater Highlights:

   • Oregon Shakespeare Festival: Receiving rave reviews for its interpretation of "Much Ado About Nothing."
   • Public Theater in NYC: Renovating the Delacorte Theatre, home to Shakespeare in the Park, with free streaming of past performances available on PBS.

• "Nonprofits are seen as more reliable when it comes to providing solutions to bridging social and political divides in America."
• "Transparency and third-party certifications are key to building trust with donors."

• For Nonprofits: Emphasize transparency and trustworthiness through clear communication, financial transparency, and third-party certifications.
• For Listeners: Check out the Independent Sector report and support local journalism and nonprofit theaters.

In a time of widespread distrust, nonprofits hold a pivotal role in fostering community trust and bridging divides. Their ability to remain transparent, nonpartisan, and community-focused is essential for their continued impact.

• Nonprofit Theater Excellence: The Oregon Shakespeare Festival's innovative take on a classic play and the Public Theater’s upcoming renovations and free streaming options highlight the vital role of nonprofit arts in enriching communities.

• What do you call a nonprofit theater spamming your email inbox with ticket promotions? Spamlet

Stay tuned for more updates and special guest appearances from the Whole Whale family in upcoming episodes!

Hosted by George Weiner and Nick Azulay of Whole Whale

Main Topics:

1. Adobe's AI Controversy:

   • Adobe faces backlash over changes to its terms of service, sparking fears that user data might be used to train its generative AI models without consent.
   • Adobe clarified it does not train its AI models on customer content and committed to updating its terms by the end of June.
   • The Department of Justice has filed a suit against Adobe for its opaque subscription models, adding to the company's woes.

2. Transparency Issues with OpenAI-Backed Nonprofits:

   • Nonprofits backed by OpenAI, like Open Research and UBI Charitable, have stopped disclosing financial statements and internal policies, breaking previous transparency pledges.
   • George emphasizes the importance of transparency in research, especially in universal basic income (UBI) studies to maintain credibility and trust.

3. Environmental Impact of AI:

   • AI's significant compute power demands are leading to increased carbon emissions and higher operational costs.
   • Google's new AI search feature, rolling out to a billion users, is estimated to use 30 times more energy than traditional search methods.
   • The conversation touches on the broader implications of AI's energy consumption and the potential for more efficient models in the future.

4. Ethical Concerns in Tech Infrastructure:

   • The discussion extends to the physical infrastructure required for AI, including the ethical implications of mining precious metals.
   • George notes the importance of monitoring the human rights impacts of resource extraction and the need for innovative solutions to mitigate these effects.

Feel-Good Story:

• ProtonMail's Shift to Nonprofit Foundation:
  • Proton, known for its secure email service, is transitioning to a nonprofit foundation model, prioritizing mission over profit.
  • This move echoes Patagonia's shift and reinforces trust in nonprofit tech companies' commitment to user privacy and data security.

Critical Insights:

• Transparency and ethical considerations in AI and tech are paramount to maintaining user trust and ensuring sustainable practices.
• The shift of tech companies to nonprofit models can offer a more trustworthy alternative, free from shareholder pressures.

Call to Action:

• Stay informed about changes in terms of service from tech providers and advocate for transparency and ethical practices.
• Consider supporting and using tech services that prioritize privacy and nonprofit values.

Closing Thought:

• The nonprofit sector continues to lead by example in prioritizing ethical practices and transparency, underscoring the importance of mission-driven work in tech and beyond.

This week on the Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Manager of Digital Strategy at Whole Whale, delve into the complex and evolving landscape of nonprofit status. They question whether certain large organizations still meet the true spirit of what it means to be a nonprofit.

1. NCAA's Historic Settlement:

   • The NCAA, a nonprofit with nearly $1 billion in revenue, recently settled to pay college athletes $2.7 billion. This raises questions about whether the organization still aligns with its original nonprofit mission of fostering amateur sports.

2. PGA Tour and Saudi Investment:

   • The PGA Tour, another nonprofit, announced a merger with the Saudi Public Investment Fund's LiveGolf. This billion-dollar deal casts doubt on whether taxpayer dollars should support such ventures.

3. OpenAI's Nonprofit Status:

   • OpenAI, which started as a nonprofit, now controls a highly profitable LLC valued at $80 billion. This shift has led to legal scrutiny and questions about whether it still adheres to its nonprofit mission.

4. The Linux Foundation:

   • With $177 million in revenue and high executive salaries, the Linux Foundation faces scrutiny about its contribution to the public good and whether it still qualifies as a nonprofit.

• George Weiner: "When you cross that line toward profiting off the community you're trying to protect, it's time to review that."
• Nick Azoulay: "Should your tax dollars be subsidizing the Saudi investment into American golf influence? That's a hard pill to swallow."

• For Nonprofits: Reflect on whether your organization still aligns with its original mission and the broader public good.
• For Donors and Volunteers: Scrutinize the nonprofits you support to ensure they adhere to their stated missions and use funds responsibly.

The conversation highlights the need for a national discussion about what truly constitutes a nonprofit. As organizations grow and evolve, it's crucial to revisit their missions and ensure they continue to serve the public good.

• Universal Analytics Data Deletion: A reminder for organizations to download their data from Universal Analytics before it is permanently deleted.
• Robin Hood AI Poverty Challenge: An exciting opportunity offering up to $1 million for innovative projects addressing poverty in New York City.
• National Foundation for Transplant Closure: The closure of this organization leaves many organ transplant patients without critical funds.
• Feel-Good Story: The Growhaus nonprofit in Denver is planting vegetable gardens in food deserts, providing fresh produce and empowering families.

Hosts: George Weiner (Chief Whaler, Whole Whale), Nick Azualy (Senior Manager Strategy, Whole Whale)

This week's episode of the Nonprofit Newsfeed dives deep into the growing influence of AI in the nonprofit sector. George Weiner and Nick discuss the latest trends, challenges, and opportunities, highlighting key stories and developments.

1. AI in Nonprofits:

   • Featured Article: Chronicle of Philanthropy’s June cover story on AI nonprofits.
   • Key Organizations:
     • Quill.org: Uses AI to provide interactive exercises and personalized feedback in classrooms.
     • Khan Academy: Partnered with OpenAI to create generative AI tools for personalized student learning.
     • Justice Lab: Developed AI-powered chatbots and translation tools to assist immigrants with legal processes.
     • FairBio: Uses AI for antibiotic research.
     • The Contingent: Employs AI in foster parent recruitment.

2. Ethical Considerations and Risks:

   • The importance of ethical AI deployment to avoid potential harms, such as the misuse of deepfakes by students.
   • The balance between leveraging AI for educational benefits and addressing the digital divide.

3. OpenAI’s Nonprofit Pricing Tier:

   • OpenAI introduces a new pricing tier for nonprofits at $20 per seat per month.
   • Encouragement for nonprofits to adopt paid, trusted AI tools to avoid data leaks and ensure security.

4. Google Search Overview Controversy:

   • Google’s new AI feature generates bizarre and inaccurate responses, raising concerns about the safety and reliability of AI in search.
   • The discussion on the implications of these errors and Google's response to public backlash.

• AI in Education: AI can revolutionize education by providing personalized learning experiences, but it must be implemented ethically to avoid widening the educational gap.
• Nonprofit AI Adoption: Nonprofits are encouraged to adopt AI tools cautiously, ensuring data security and ethical use.
• Google’s AI Challenges: The rollout of Google’s AI search feature highlights the need for careful oversight and accurate information dissemination in AI applications.

• George Weiner: "AI allows students to learn at their own pace in a way I don't really think has ever quite been possible like now."
• Nick: "With any new technology, there's tremendous upside, but there are also tremendous risks."

• Nonprofits interested in AI tools should explore OpenAI’s nonprofit pricing tier and consider the ethical implications of AI use.
• Listeners are encouraged to stay informed about AI developments and advocate for responsible AI implementation in their organizations.

The episode underscores the transformative potential of AI in the nonprofit sector, while also emphasizing the need for ethical considerations and responsible implementation. As AI continues to evolve, nonprofit professionals must navigate these changes thoughtfully to maximize positive social impact.

Point-of-sale donations, especially "round-up" campaigns, have seen a significant surge in recent years, raising millions of dollars for various charitable causes. In 2022, these campaigns brought in $749 million, a 24% increase from 2020. A recent survey conducted by Binghamton University faculty revealed that 53% of Americans give impulsively to charities at the checkout, with certain demographics being more likely to donate. Women, Black respondents, and middle-class individuals under 50 who have not attended college were found to be the top-giving demographics, contrasting with traditional donors who are usually older, higher-earning college graduates.

The success of round-up donations can be attributed to several factors, including the perceived lower "pain" of donating spare change, the human preference for round numbers, and the subtle guilt induced by declining a low-cost request. Taco Bell Foundation, for example, doubled its annual fundraising by switching from asking for $1 donations to a round-up strategy. Similarly, Children's Miracle Network Hospitals raised $138 million in 2022 through point-of-sale campaigns, accounting for a third of its total fundraising.

However, the ubiquity of these requests may lead to donor fatigue, and some consumers express concerns about the transparency of where their donations are going. Despite these potential drawbacks, the success of round-up campaigns is undeniable, and they have become a significant source of funding for many nonprofits, raising the profile of local organizations doing fantastic work in customers' own communities.

Melinda French Gates is committing $1 billion over the next two years to support women's rights, including reproductive rights, through her organization Pivotal Ventures. This decision comes amid growing political violence against women and maternal health issues, with Gates highlighting that only a small fraction of charitable giving supports women-focused organizations. Her initiative aims to improve mental and physical health for women and girls and includes a $250 million grant for grassroots groups. How might this significant funding shift the landscape for women's rights globally?

Slack users were shocked to find out their messages were being used to train AI models, sparking a backlash that has the company scrambling to clarify its policies. Despite reassurances from Slack engineers that customer data isn't used for training large language models, the existing policy's ambiguity has left users uneasy. Salesforce, Slack’s parent company, promised to update privacy principles to better explain data usage, but the lack of an easy opt-out mechanism adds to users' frustrations.

Current Policy: Privacy principles: search, learning and artificial intelligence | Legal | Slack

Updated AI statement:  How Slack protects your data when using machine learning and AI

How to opt-out Contact slack to opt out. If you want to exclude your Customer Data from Slack global models, you can opt out. To opt out, please have your org, workspace owners or primary owner contact our Customer Experience team at feedback@slack.com with your workspace/org URL and the subject line ‘Slack global model opt-out request’. We will process your request and respond once the opt-out has been completed.

This episode is also available as  video on our channel  youtube.com/wholewhale 

In this episode of the Whole Whale Podcast, host George Weiner sits down with Seth Godin, bestselling author, entrepreneur, and founder of GoodBids.org, to discuss how nonprofits can innovate their fundraising strategies and engage donors more effectively.

Seth introduces the concept of positive auctions, a new approach to fundraising where every bid is a non-refundable donation, creating a gap between the winning bid and the total amount raised for the charity. GoodBids.org, Seth's latest venture, is a platform that facilitates these positive auctions, incorporating game dynamics to encourage participation and virality.

Throughout the conversation, Seth emphasizes the importance of empathy in marketing and the need for nonprofits to offer donors a sense of belonging and satisfaction. He suggests that nonprofits should focus on creating tension and providing unique, desirable auction items that generate excitement and conversation to attract new audiences.

Seth also shares his insights on collaborating with influencers and involving them in the brainstorming process to create more successful fundraising campaigns. He stresses the significance of nonprofits stepping out of their comfort zones and taking risks to solve interesting problems and make a lasting impact.

The episode concludes with a discussion on the impact of AI on various industries and the importance of embracing it as a teammate rather than a competitor. Seth encourages nonprofits to use AI tools to enhance their work and stay ahead of the curve.

This thought-provoking episode is a must-listen for anyone in the nonprofit sector looking to revolutionize their fundraising strategies and make a genuine difference in their communities.

Key points:

1. Nonprofits face challenges in engaging donors and raising funds, often resorting to ineffective methods like galas or traditional charity auctions.
2. GoodBids introduces the concept of positive auctions, where every bid is a non-refundable donation, creating a gap between the winning bid and the total amount raised for the charity.
3. The platform incorporates game dynamics, such as free bids for early bidders and referrals, to encourage participation and virality.
4. Seth emphasizes the importance of empathy in marketing and the need for nonprofits to offer donors a sense of belonging and satisfaction.
5. To attract new audiences, nonprofits should focus on creating tension and providing unique, desirable auction items that generate excitement and conversation.
6. Collaborating with influencers and involving them in the brainstorming process can lead to more successful fundraising campaigns.
7. Seth discusses the impact of AI on various industries and the importance of embracing it as a teammate rather than a competitor.

📌 This week on the Nonprofit News Feed: Join George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Digital Strategist, as they dive into the latest developments affecting the nonprofit sector.

🔹 Special Guest: Get insights from Seth Godin on raising over $70,000 through positive auctions with GoodBids.org. 🔹 AI Advancements: Discover the implications of OpenAI's GPT-4.0 and Google's new AI-driven search overviews for nonprofits. 🔹 Fundraising & Tech: Learn about Whole Whale's latest rollout of GPT-4.0 for Omni and Gemini image generation with DALL-E 3. 🔹 Google Ad Grant Cohort: Hear about the clever foundation that secured 10 seats for their grantees and the upcoming hands-on learning session. 🔹 Policy Alert: Understand the potential impacts of House Republicans attempting to cut funding for LGBTQ nonprofits. 🔹 Fraud Prevention: Minnesota Attorney General shuts down 17 sham nonprofits defrauding the federal child nutrition program. 🔹 Feel-Good Story: Celebrate the success of Habitat for Humanity's Veterans Build in Charlotte, NC, providing a home for veterans George and Karen.

Transcript:

This week on the nonprofit news feed. Well, my name is George Weiner. I'm the chief whaler of Whole Whale. And we have Nick Azulay, the digital strategist at Whole Whale. We're excited. You know, we bring you nonprofit news, of course, but we also want to start talking a little bit about what's going on at Whole Whale.

I'm excited because this week we are also dropping our interview with Seth Godin and His work with good bids. org and how they just in their pilot raised over 70, 000 with positive auctions, all of that to come on this feed on our YouTube channel. Also had a busy week last week because we rolled out GPT 4 0 0 for Omni across all cause writer customers.

And also rolled out the Gemini image generation alongside DALI three. So we're always pushing the newest and best models to give access to the folks in our cause writer AI. Also, it was pretty funny. There was somebody who reached out for our Google ad grant cohort, a very clever foundation that bought up 10 seats of the ad grant cohort for their grantees and, you know, snapped up all of the early birds.

Very, very smart play by them for our Google ad grant cohort hands on learning coming in July. We have seven seats available as of this recording and you know, they are certainly valuable and going quick and hopefully we can help everyone interested in joining that hands on Google ad grant cohort.

All right, Nick. About Whole Whale, what about the news? George, this is a big one. And I think that, you know, we're not on just a, any tech podcast, right? We care about nonprofits and tech and digital, but I think last week's announcement, announcements are too important not to talk about because they will have major implications for nonprofits.

So last week, both. Open AI and Google and then later Microsoft made various announcements about AI offerings. So open AI released its new GPT 4. 0 model. That was the big announcement from them. The big announcement from Google, at least from our perspective is the rollout of search overviews.

You heard us mentioning just last week on the podcast that SGE was coming, search generated experience. Lo and behold, 48 hours later, it was here. So users across the continent of the United States are now seeing AI generated results on their search engine result pages, or SERPs, for a multitude of searches.

We write, as we talk about now we don't yet know whether this is reflected in Google search console. We don't know really what the implications will be or have dedicated data to prove how this is impacting search at large. But of course there are pretty major implications, NGOs that rely on organic traffic to drive their mission.

So those are the two big announcements. George, there's so much to unpack here, and I think we should I think listeners would really enjoy hearing our thoughts about OpenAI and Google's announcement in particular. But what were your takeaways from this week of just like crazy AI updates from Big Tech?

I think I am always of the mindset of like paying attention to like what happened on like page five. Like there's always the front news. There's always the like, hey everybody look over here. Yet the most groundbreaking things, the things that will have The biggest impacts are like happening deeper in the paper.

And you have to look a little deeper. And that AI overview is not to be underestimated. We've been talking about it for over a year. We have been preparing our clients and preparing mitigation strategies at a high level. It's not just the nonprofit sector, but everyone in media, they understand what this means.

Immediately that they are being disintermediated from the flow of information from this discovery process that we have, frankly, given to Google. We gave them our data and information in exchange for attention measured in clicks. And now those clicks are going to go away. However, I think there's enough, you know, fear, uncertainty and doubt floating about I'm beginning to position our team, our strategy and our clients around a new idea, which is a larger digital footprint.

And that footprint goes beyond our website. It goes beyond the four walls of our tiny little postage stamp on the internet. And rather, what is our larger footprint as it relates to measurable attention across platforms. That attention also, I am like every day refreshing the Google search console. The Bing search console, right?

I'm refreshing these things so that I can see when they give us access to information about where and how we show up in that AI search overview, understanding how we then influence this LLM. A new vector of LLM optimization, right? Where we say, I get what we used to write and how we used to write, how do we shift toward that I think is part of our new diet in addition to that.

Our text, which you've traditionally written those next 10 articles about the information about an apple tree, about a primate, about whatever that topic is, is going to be commoditized by.   A GPT that can write the same thing that can answer the same question in that world. I think you have to change how you compete by producing.

And providing more intellectual property,   more original research things that a GPT doesn't have access to. And that's, you know, can come in the form of surveys can come in the form of original research. You can begin to get more creative though. And so I think I'm excited in that sense of, like, it's going to open up.

Creativity rather than treating us all like little dictionary writers of like, I need the dictionary page for this. Like, frankly, that was always inevitably going to become commoditized if you really looked at it with a large enough lens. So I you know, we're watching it and that's just top of the top of the mountain what I'm thinking right now.

Yeah, no, totally George. Subscribe to my sub stack. No, I'm kidding, but I think you bring up some really good points. Right. And, and back to the search overview piece, we've been talking about this before. We have links in the nonprofit newsfeed newsletter, which you should all be subscribed to. But even in the GPT 4 0 model.

That is now like available to plus users on chat GPT. It is pinging the internet in real time. We were talking about this yesterday. You used to have to use a plugin and it would kind of like go through Bing and it didn't really work. If you ask it right now, what is the. The news over the past four hours, it will know and it will tell you, right?

So that brings up real major implications for the dissemination of news, the dissemination of information misinformation, disinformation, like that, that whole nexus, that whole environment. We knew we were going to get there. I don't quite knew I did. I don't think anyone quite realized we were going to get there last week.

So that is, I, for me. From a kind of like an anthropological standpoint, right? Like how are, how is this tech interacting with people? That's among the most major updates we've had is you now have these tools that are interacting with news stories in real time, both with search overview on Google's side and native internet access within GPT 4.

0 which is now being rolled out. So I think just to continue that. That conversation and you know, there's so many ways we can talk about this. We can talk about, okay, what's Microsoft copilot doing? What's the whole Scarlett Johansson thing? Like there's so many different angles here. And I think a lot of people have a lot of questions.

What's important, though, is, and something that we've been talking about a lot with our clients, right, is, if you're listening to this podcast, you work at a non profit and if you haven't already realized this already, you can't avoid these conversations, you can't avoid this technology. It is coming, have those conversations with staff, have the conversation about what ethical use of these tools look like within your workflow and your processes.

Talk about the risks, talk about the amazing opportunities, but like have that conversation. And we have some great resources on how to have those conversations, how to draft AI use policies what type of things to think about when it comes to transparency and, and data privacy. The benefits of the API versus when you're using the free tools, you know, if You're not paying for the product.

You are the product kind of thing. So a lot to think about. But again, go to our website. Cause George, George is really passionate. I will say about this, go to cause writer. ai go to whole whale. com. There's tons of free resources. There's paid resources, but we're really just trying to work hard.

So that nonprofits don't get caught lagging behind everybody else. And I think that that's really important. So, stay tuned, dig into it, and we'll take it from there. More rants, more rants to come, don't worry. This is true.

All right, George, I'll take us to our next one. This one comes from Independent Sector, a outlet that we love. And they talk about the value of volunteer time. So in collaboration with the do good Institute independent center announced that the value of a volunteer hour has risen to 33 49 an hour, marking a 5.

3 percent increase in the previous year. And this figure is based on 2023 data, and it underscores really the, the contributions that volunteers are making to nonprofits. So, essentially, this is applying a, a, an hourly wage assessment to the value of volunteers as they contribute within the nonprofit kind of ecosystem.

And That's a high number. And George, we talked about this. I don't think the non profit sector fully recovered from the pandemic still, and the value of non profit volunteers is increasing, probably in concert with a decrease in supply. Yeah, that's a say, you know, like this is the positive framing of it and the value there, but also hopefully what you can do is use this as a narrative for why invest in volunteers because it unlocks it.

But to be clear, volunteer management is work. It's not like people showing up for free. I think it is one of the, you know, it's on my top 10 list of major misnomers, things under misunderstood about the nonprofit sector. Why don't you just, you know, get volunteers to do it is because it takes staff time.

It takes staff planning. Takes organization to properly execute a volunteer program. And so I'm happy to see this value go up because I think it makes that case internally to be like, when we do it right, we can unlock true value of, of time for for a cause. And what's more, a volunteer is 10 times more likely to donate to your organization than a non volunteer.

Those are data from. volunteer match over a decade ago, but I will repeat it as many times as I possibly can because it is directionally true. Once someone has become invested with their time, the dollars are easy.

Yeah, George, I think that that's a great point. It'll be interesting to see whether this trend continues going forward. We shall see. I'll take us to our next story. This one comes from MSNBC, and it's that House Republicans are trying to quietly gut funding for LGBTQ nonprofits. So, House GOP leaders are attempting to block funding for LGBTQ nonprofits through the budget process.

They were targeting community centers and services had limited success because Democrats controlled the Senate. However, new rules set by the House Appropriations Committee chair aim to make all nonprofits ineligible for certain federal funds which could broadly impact social services.

So, George, I think that the key here is that So many nonprofits that provide vital services to communities homeless outreach communities for migrants and immigrants and that kind of thing may very well also provide services to LGBTQ folks particularly LGBTQ, like, youth or homeless folks, et cetera, et cetera.

And it's disconcerting to see that coming under attack from Congress. I would have hoped at this point, it was a bipartisan agreement that LGBTQ youth are deserving of federal funding, nonprofits supporting this group. I just wish it was moved into the window of, all right, we can both support this. We can both support the troops.

We can both support. So many fundamental basic human rights at that level. So, it's a little dark to, to see that. And also I hope that alarm bells are raised that like, this is maybe on the list of consequences for regime changes out there to, to motivate anyone who has family, friends, connections, interactions with

Yeah, I think that's entirely true. Listen, everybody. Get out and vote. That's all I'm going to say. Vote, because God only knows we need you. All right, this one comes from redlakenationnews. com, but Minnesota Attorney General Ellison has shut down 17 sham nonprofits that were accused allegedly of defrauding the federal child nutrition program following a court order by a judge.

So these nonprofits were created or revived to, to misuse funds meant for feeding children. When they were just. It's a, you know, a fraud scheme while providing no legitimate activities and failing to comply with investigators. And you can see the names of some of these sham non profits.

But George, I think the takeaway here is our long running theme on this show 501c3 status doesn't mean you are doing good work. Two, if you are a legitimate non profit doing good work, it's really important for you to communicate that through all sorts of transparency, have clear mission vision statements, have your Form 990s up there use those annual reports, instill zoner confidence because every time something like this happens, people get a little bit more skeptical, so, you know.

Don't know what more to say than that other than I guess they caught them. It seems like nonprofit fraud often goes under investigated. So I guess this is good. Yeah. The federal child nutrition program actually was was a target of a disproportionate amount of fraud from the way it was distributed and the speed it needed to be done.

So there's sort of a natural gravity, unfortunately, to people taking advantage of the system. I added the list of names here, not to name and shame, but just to frankly, but more to draw awareness to names that sound like other names, right? Names that may be close to your organization's name. More and more, I think it's important about defending as much as possible.

And understanding your digital footprint and your brand footprint of your name. And so, frankly, if your name is the, you know, Academy for Youth Excellence, that was one of the names used here. How do you potentially understand how that's showing up in Google search and then also AI overview of your organization saying if somebody's looking for Your organization asking questions about it.

Are they going to find this type of fraud history or are they going to find your reputable work? There's a whole new level of brand reputation that is going to need to take place. And that kind of circles back to the LLM optimization that I think is a different way of playing the game, but it's going to be very important because if your name is similar to the Academy for Youth Excellence.

Well, you were one of 17 nonprofit defendants that were dissolved by court order in the great state of Minnesota, or were you, or were you associated?

Yeah, George, I think that's fair. You can always take the easy way out and name, name your organization whole whale and forever be associated with the largest mammal ever to roll in the air, no, I kid. But no, I think it's a great point, George. Some of these organizations, right, and this is what they do.

This is what the fraudsters do. You know, the American Heart Academy, right? That sounds a lot like other things, but, you know, not real. The Youth Higher Educational Achievement. That sounds legit. Who doesn't want to give to youth higher education? So, be on the lookout.

All right, George, how about a feel good story? What do you have? This one comes from Habitat of Humanity of the Charlotte region. Habitat Charlotte. Veterans George and Karen were lifelong residents of Charlotte, North Carolina. Carolina. But because of unabordable housing and limited stock, they faced barriers to entry in buying a home.

And thanks to Habitat's Humanity Veterans Build, which engages military personnel to construct homes for fellow veterans, they're now building a peaceful, spacious home in Statesville to enjoy with their 22 grandchildren. Congratulations. George, if you don't know the Habitat for Humanity model, They got it figured out.

It's a very sustainable model. They have stores that sell goods. The Restore, that goes back into profits for the organization. It goes into, to paying folks who work there, finding employment. They hire people to build homes. It's, it's it's, it's the best. I think of what nonprofits can be in a very holistic and kind of sustainable approach to social impact.

So take a look at what the folks down at Habitat Charlotte are doing. Also, interestingly enough to note Habitat is kind of like Uh, like a franchise, right? There's a national habitat, but 99 percent of the builds you see, et cetera, et cetera in the United States are actually run by regional habitat organizations that fall under the national umbrella.

So a lot of them are kind of, financially interindependent. So, see which one is near you and considering getting involved. Great volunteer opportunities too. So many like different and great volunteer opportunities. Go volunteer for a day, volunteer at the store. Just so many fantastic ways to get involved.

And they really, really make an impact. Yeah. And full disclosure, we have done work with some of these habitat networks and we have loved every minute of it. All right, Nick. I have a question for you. How how did the nonprofit get injured by what they wrote? Oh, gosh, I don't know. They got scraped by Google.

Oh, man, scraped. That's really good. That's really good. George. That's that goes on a t shirt. 📍 Yeah. All right, Nick. Thanks for helping us understand the news. Thanks George. Thanks.

In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azoulay, Digital Strategist at Whole Whale, delve into the recent Google core update and its implications for nonprofits. They also cover other significant news, including personnel changes at the Gates Foundation and new grant opportunities from Amazon Web Services.

Main Topics:

1. Google's March 2024 Core Update:

   • Impact on Nonprofits: George and Nick discuss how the recent Google core update has led to a substantial decline in organic traffic for many nonprofits, including a 40% drop in some cases at Whole Whale. This update prioritizes content quality and credibility over links, which could disadvantage smaller nonprofits.
   • Search Generated Experience (SGE): The anticipated rollout of Google's SGE will prioritize AI-generated answers over traditional search results, potentially reducing visibility and engagement for nonprofit websites.

2. Melinda French Gates Resigns from Gates Foundation:

   • Transition: Melinda French Gates steps down from the Bill and Melinda Gates Foundation to focus on her personal philanthropic efforts, particularly around women and families. The foundation will now be chaired solely by Bill Gates and renamed the Gates Foundation.
   • Implications: This significant change could impact the foundation's strategic direction and funding priorities.

3. Amazon Web Services Imagine Grants for Nonprofits:

   • Grant Details: AWS is offering grants to nonprofits to leverage cloud technology for mission-critical projects. Categories include Pathfinder Generative AI Award and Go Further, Faster, with awards ranging from $50,000 to $200,000.
   • Application Window: Open from May 3rd to June 3rd, these grants provide financial support, promotional credits, and implementation guidance.

4. Black Lives Matter vs. Tides Foundation:

   • Lawsuit: The BLM Global Network is suing the Tides Foundation for allegedly diverting $33 million meant for them. The case raises questions about fiscal sponsorship and fund allocation.
   • Fiscal Sponsorship: George explains the benefits and potential pitfalls of fiscal sponsorship for nonprofit organizations.

5. Feel-Good Story: Arizona Champions of Change:

   • Awards: Arizona Big Media announces finalists for the Champions of Change awards, highlighting visionary nonprofit leaders in the state. This initiative underscores the importance of recognizing local heroes in the nonprofit sector.

Critical Insights:

• Google's Update: Nonprofits must closely monitor their organic traffic and adapt their SEO strategies to maintain visibility. Regular traffic reports and proactive adjustments are essential.
• Philanthropic Shifts: Changes in leadership at major foundations like the Gates Foundation can have wide-reaching effects on funding and strategic priorities.
• Grant Opportunities: Nonprofits should explore tech-centric grants like AWS Imagine Grants to innovate and modernize their operations.

Call to Action:

• Nonprofits should review their organic traffic metrics and SEO strategies in light of Google's core update.
• Explore grant opportunities and consider applying for AWS Imagine Grants to boost tech infrastructure.
• Recognize and celebrate local nonprofit leaders through community awards and initiatives.

**Embracing the Seasons of Change: A Fresh Perspective on Nonprofit Growth with Michael Randel**

In an enlightening episode of our nonprofit-focused podcast, we had the pleasure of speaking with Michael Randel, the visionary founder and director of Randel Consulting Associates. Michael, a distinguished member of the nonprofit ISD network, shared his innovative framework known as the "Seasons of Change," offering a fresh lens through which nonprofits can view growth and development. 

**Seasons of Growth: A Gardener's Approach to Nonprofit Expansion**

Michael introduced a compelling metaphor likening nonprofit growth to the cyclical process of gardening. This approach breaks down into three key phases: Preparing, Cultivating, and Harvesting. Each stage demands specific actions and considerations, mirroring the thoughtful stewardship of a gardener tending to their land with an eye towards both present vitality and future sustainability. 

**Preparing Phase: Setting the Stage for Growth** In the preparing phase, organizations are encouraged to assess their current resources and readiness for expansion, much like a gardener evaluates their land before planting. This involves identifying and addressing potential obstacles and ensuring the necessary infrastructure and support systems are in place.

**Cultivating Phase: Nurturing Development** During cultivation, the focus shifts to actively supporting and nurturing growth. This means not only expanding services and outreach but also strengthening internal processes, staff capabilities, and organizational culture to sustain increased scale and complexity.

**Harvesting Phase: Reaping and Reflecting on Success** The final phase emphasizes consolidating gains and integrating new developments into the organization's ongoing operations. It's a time for reflection, celebration of achievements, and strategic planning for the next cycle of growth.

**Challenges and Insights: Beyond Quick Fixes in Fundraising** Michael critically addressed the common pitfalls of rapid expansion, particularly the dangers of scaling up too quickly in response to sudden influxes of funding, such as those from generous donors like Mackenzie Scott. He stressed the importance of holistic growth that enhances the quality and comprehensiveness of services, rather than merely expanding for expansion's sake.

**A Call to Action: Embracing a Holistic View of Growth** The conversation with Michael Randel serves as a call to action for nonprofit leaders to adopt a more nuanced and strategic approach to growth. By embracing the "Seasons of Change" framework, organizations can ensure they are not only expanding their reach but also deepening their impact and securing their sustainability for the future.

**Conclusion: Nurturing Sustainable Growth in the Nonprofit Sector** Michael Randel's insights into the "Seasons of Change" offer invaluable guidance for nonprofits navigating the complexities of growth and development. By adopting a gardener's mindset, organizations can cultivate a thriving future that honors their mission and serves their communities effectively.

🌟 Episode Highlight: Adapting to Google's Algorithm Updates and the Power of AI in Nonprofit Marketing

In the most recent episode of Whole Whale's nonprofit news feed, George Weiner, Chief Whaler, alongside digital strategist Nick Pazerle, embarked on a comprehensive discussion beginning with the pressing challenges presented by Google's recent core updates. These updates, particularly those in October 2023 and March 2024, have significantly impacted organic traffic, leading to a 40% drop for Whole Whale. The key takeaway? Google's shift towards prioritizing content that offers genuine value, pushing nonprofits to rethink content creation strategies in the AI era.

🔍 Deep Dive into Deepfakes: A Call for Nonprofit Vigilance

The conversation took a critical turn towards the alarming rise of deepfake technology. A highlighted incident involved a Maryland high school principal falsely accused through deepfake audio, illustrating the urgent need for nonprofits to educate and protect their communities against the misuse of AI. This segment underscores the importance of media literacy and the role of nonprofits in fostering a discerning and informed public.

🐎 Highlighting Horse Racing's Dark Side: A Nonprofit's Crusade

The episode also shone a light on Horse Racing Wrongs, a nonprofit advocating against the cruel realities of horse racing. With a focus on the protest at the 150th Kentucky Derby, the discussion emphasized the ethical considerations and the push for more humane practices within the sport, reflecting on the broader implications for animal rights and welfare.

💡 Google's Bold Move: Addressing Homelessness with Direct Financial Support

An innovative approach to tackling homelessness and poverty in the San Francisco Bay Area was also a topic of discussion, courtesy of Google.org's All Ads Up program. This initiative, which provides up to $1,000 a month to homeless families, is a part of a larger $4.5 billion commitment to improve housing availability. The program's potential to offer a fresh perspective on universal basic income and its impact on housing stability, income, and mental health was highlighted.

🏃 A Feel-Good Finale: The Office-Themed 5K Race for Community Improvement

The episode wrapped up on a lighter note with the story of an Office-themed 5K race in Scranton, Pennsylvania. Organized by the nonprofit Valley in Motion, the event not only celebrated the beloved TV show but also brought together over 1,500 participants globally to support local community improvements, showcasing the power of creativity and community in nonprofit initiatives.

**Whole Whale Podcast Episode: Innovations, Advocacy, and the Future of Nonprofit Strategy**

In this enlightening episode of the Whole Whale Podcast, George Weiner, alongside digital strategist Nick Azoulay, unravels a series of compelling updates and discussions that span the gamut of nonprofit innovation, legal advocacy, and strategic insights aimed at navigating the dynamic landscape of the nonprofit sector.

**Whole Whale's Google Ad Grant Cohort Announcement** George Weiner kicks off the episode with exciting news about Whole Whale's Google Ad Grant Cohort. Despite initial hesitance due to a busy schedule, the overwhelming interest from nonprofits has led to the program's return this summer, starting July 17th. Limited to 25 organizations, with priority given to internal clients, this initiative has been pivotal in advancing nonprofits' capabilities in managing the $10,000 a month Google Ad Grant. The cohort is designed to significantly boost participants' proficiency in digital advertising, akin to training them as members of the Whole Whale ads team.

**Supreme Court's Examination of Homelessness Criminalization** The conversation shifts to a critical legal development as the Supreme Court of the United States (SCOTUS) scrutinizes the criminalization of homelessness, spotlighting a contentious case from Grants Pass, Oregon. This case challenges anti-camping laws under the Eighth Amendment, questioning the constitutionality of penalizing the unsheltered when no adequate shelter options are available. Activists and major advocacy organizations argue that such laws exacerbate the homelessness crisis, urging for more humane and inclusive solutions. This discussion underscores the complex, systemic issues surrounding homelessness, with George and Nick expressing deep concerns over the punitive approach and its implications.

**FCC Restores Net Neutrality** The episode then delves into the FCC's landmark decision to restore net neutrality, a move that has sparked debate across political and business spectrums. This reinstatement ensures that broadband providers are classified as common carriers, promoting a free and open internet. While some critics fear it may hinder innovation and increase regulatory burdens, George and Nick highlight the broad support for net neutrality among nonprofits and advocacy groups, emphasizing its importance for equitable access to information and digital rights.

**M&R Benchmarks for 2024** George and Nick analyze the latest M&R Benchmarks report, revealing trends in nonprofit marketing and fundraising. Key findings include a slight decline in online revenue, a significant increase in monthly giving, and the continued dominance of desktop devices for larger donations despite the prevalence of mobile traffic. The data presents a mixed bag of challenges and opportunities, with a notable shift towards increased advertising investments, particularly in radio spending. This segment offers valuable insights for nonprofits looking to refine their marketing and fundraising strategies.

**The Pitch: A Philanthropic Spin on Shark Tank** Ending on a high note, the episode highlights "The Pitch," an innovative event hosted by the United Way of Metropolitan Dallas in North Texas. This philanthropic twist on Shark Tank sees five local nonprofit startups competing for $275,000 in funding, presenting their solutions to community issues before celebrity judges and a live audience. George and Nick applaud this creative approach to fundraising and awareness, recognizing its potential to foster community engagement and spotlight the impactful work of nonprofits.

In closing, the episode not only informs but also inspires, urging nonprofits to embrace innovation, advocate for justice, and strategically navigate the challenges and opportunities ahead. With a blend of humor and heartfelt discussion, George and Nick provide a comprehensive overview of the latest developments affecting the nonprofit sector.

  📍  📍 So I want to play something for you, but first want to call out that in 1905, John Philip Sousa predicted that recordings like the   📍 phonograph would lead to like the demise, the ruining.  Of music. So I'm going to play this real quick.

  📍  📍  📍  📍  I've been writing till my thoughts expired Found soul in the tunes I've spun  Lost it to the code and data 

There's no telling where my songs have been  Been wondering about the muse that's flown  Hoping notes still flutter better 

All the  cold that replaces The  end Inspiration  from those faces of musicians 

long ago. 

  📍 That was created.  By a program called UDIO a U D I o.com, which is absolutely crushing it right now in terms of being able to generate music. Generate music from a just single series of prompts and basic editing inside of an AI driven creation. That is not a human, that is not a musician in the background. 

  📍 That is not. Lifting are stealing direct tracks, though. It clearly has been trained on a massive Corpus of artistic creation.  And it's disturbingly. Good. And I don't know how I feel about that. And I think there's two classical mindsets here.   📍 Ah, there's the party of doom or the sort of party of bloom. 

  📍 More, more is better. More is abundance and I can wear both hats, but going back to that   📍  📍  📍 1905, John Philip Sousa, who was an American composer and conductor. In that late romantic era, he was the primarily known for, I guess, the American military marches. The March king, as he was known.   📍 And his concern encapsulated in the following   📍 quote.  

   📍  📍 The time is coming when no one will be ready to submit. Himself to the enabling discipline of learning music. Everyone will have their ready-made or ready pirated music in their cupboards. The Nightingale song is delightful because the Nightingale herself gives it forth.  

 I think there is an element of truth in that, and, you know, Every single technical advance has always had that party of doom Sayer in it. And.  I'll also note that this is somebody who is coming from a significant amount of privilege in a generation where the,   📍 for example, music of Beethoven could only be appreciated. By those who could afford the entry to the concert halls. 

Not saying other communities didn't have access to music, but it would be music that they were creating. And so.   📍 I think. This is one of those moments where we're going to see people on both sides, but artists especially saying. You know, this has been stolen or trained or lifted. This is going to be, you know, taking our livelihoods.  And I think there's a case to be made on that side for sure. It it's amazingly good. And clearly, you know, there is probably. A folk songwriters singer out there. 

  📍 Who's like, that is basically my voice, but not my voice. Though it is an amalgam of AI generated information.  That was created on it.  However, I also want to say on the party of bloom side, right?   📍 The opportunities that this may grow, the pie, turn more people into musicians, create music for one. How might this may, you know, may even help people may be suffering from certain pain or loss. Or just letting them create something that is just for them and speaks to their experience and helps them. 

  📍 And I think there's maybe some amazing things that can be done if we explore it that way. But.  I don't know what party I'm in right now for this, but I just thought I would, I would bring it.  To.  The nonprofit audience and. I'm just curious about how other folks begin to use this. I encourage you to play with it. And just understand what it can do. 

And that's U D I o.com. And I'm curious about.  Probably more so how you bring this to community stakeholders that it could help potentially unlock more creativity. 

And personalization for a purpose.  📍  📍 

I also have to bring up that we love bringing you tools. AI built custom solutions for nonprofits with cause writer.ai that builds on your data, your brand and your purpose, and then says, what are the 5, 6, 7 types of specific things you want created? In your way with your voice, with data that you own and can grow over time. 

NonprofitNewsfeed.com

This week's focus begins with a dive into the Kids Online Safety Act (COSA), legislation aimed at enhancing online protections for minors. Despite its bipartisan support and backing by over 200 organizations, COSA has sparked controversy among nonprofits, with debates centering around free speech concerns and the subjective nature of "harmful content." Critics, including ACLU and the Electronic Frontier Foundation, fear the act could lead to censorship, especially of LGBTQ+ content, under the guise of protecting minors. The conversation underscores the delicate balance between safeguarding youth online and maintaining freedom of expression.

In a refreshing shift from policy to action, the Lumisphere project emerges as a beacon of hope in addressing climate anxiety. As part of Visions 2030, this initiative leverages AI and technology to inspire communities towards sustainable futures. By focusing on positive, high-energy engagement, the Lumisphere experience represents a critical pivot in environmental advocacy, moving from despair to actionable solutions. This approach not only motivates current generations but also paves the way for future activists to envision a thriving planet.

The Chronicle of Philanthropy highlights the increasing challenges nonprofits face due to inconsistent regulations and crackdowns on civil liberties. With organizations in the realms of immigration, racial justice, and environmental causes feeling the brunt of state-led restrictions, the need for legal support and strategic board composition has never been more apparent. Nonprofits are encouraged to bolster their defenses by seeking pro bono legal assistance and diversifying board expertise to navigate these turbulent legislative waters effectively.

As the House votes on a potential TikTok ban, nonprofits and users alike are urged to consider the implications of such sweeping legislation. While concerns about data privacy and foreign influence are valid, the broad powers granted by the ban raise significant free speech and policy issues. Nonprofits relying on TikTok for outreach and engagement should heed the call for diversification, preparing for a future where digital platforms may face increased scrutiny and regulation.

In a light-hearted conclusion to the roundup, Kevin Bacon's visit to Pace and High School in Utah underscores the power of celebrity influence for charitable causes. Celebrating the 40th anniversary of "Footloose," Bacon's participation in packing resource kits for local nonprofits demonstrates the positive impact of blending nostalgia with philanthropy. This event not only brought joy to the community but also provided valuable resources to those in need, proving that sometimes, bringing the bacon back can make all the difference.

The Giving Block makes accepting Bitcoin donations easy with the #1 crypto solution for nonprofits, charities, universities, and faith-based organizations. We make fundraising cryptocurrency easy for nonprofits. Discover why cryptocurrency is the fastest-growing donation method for Millennial and Gen-Z donors.

This podcast discusses the current state and future potential of cryptocurrency philanthropy, featuring Pat Duffy from The Giving Block. The main topics covered include:

1. Crypto market recovery and its impact on philanthropy Despite the recent crypto bear market, the user base and total investments in cryptocurrency remain significant, with 1.4 trillion USD invested in the US and 1.3 trillion USD internationally. As the market recovers, nonprofits that continued to engage with crypto donors during the downturn are better positioned to benefit from the resurgence in giving.
2. Adoption of crypto donations by top US charities 56% of the top 100 US charities now accept crypto donations, driven by increased institutional adoption, regulatory clarity, and the emergence of cryptocurrency ETFs. This mainstream acceptance has led more nonprofits to recognize the importance of engaging with the growing crypto donor base.
3. Crypto donor demographics and giving behavior Crypto donors span multiple generations, with Gen Z, Millennials, and Gen X being the most active. On average, crypto users have higher incomes and are more likely to give larger donations compared to traditional donors. The average crypto gift size is 30 to 80 times larger than the average online gift.
4. Strategies for nonprofits to engage with crypto donors Nonprofits should make it easy for donors to give cryptocurrency by providing clear donation options on their websites and in fundraising communications. Engaging with crypto donors throughout the year, not just during market highs, is crucial for building relationships and maximizing the potential of crypto philanthropy.
5. Tax benefits of donating appreciated crypto assets Donating appreciated cryptocurrency directly to nonprofits allows donors to avoid capital gains taxes while still receiving a tax deduction. Educating donors about these tax benefits can encourage larger gifts and help nonprofits tap into the growing crypto wealth.
6. Overlap between crypto, stock, and donor-advised fund (DAF) giving Donors who give through appreciated assets like crypto, stocks, or DAFs tend to be higher net worth individuals who are aware of tax optimization strategies. Nonprofits should actively promote and solicit these giving methods to maximize fundraising potential.
7. The future of crypto philanthropy and the great wealth transfer With a significant portion of the $83 trillion expected to be passed down to younger generations (who are more likely to invest in crypto) through the great wealth transfer, nonprofits that engage with crypto donors now will be well-positioned to benefit from this shift in wealth and giving preferences.

The podcast emphasizes the importance of nonprofits embracing cryptocurrency as a giving method, making it easily accessible to donors, and actively engaging with the crypto community to maximize fundraising potential in the coming years.

NonprofitNewsfeed.com 

**This Week's Highlights: Tax Deductions and Corporate Philanthropy Shifts**

Welcome back to the Nonprofit News Feed with your hosts, George Weiner, Chief Whaler of Whole Whale, and Digital Strategist Nick Azulay. This week, we dive into the misconceptions surrounding charitable donations and tax deductions, and explore the evolving landscape of corporate philanthropy.

**Myth-Busting Tax Deductions in Charitable Giving** Despite popular belief, the majority of donors do not make charitable contributions solely for tax benefits. With most people opting for the standard deduction over itemizing their taxes, the tax incentive for charitable giving is not as significant as presumed. Research indicates that charitable giving is more influenced by economic growth and personal income levels rather than tax deductions. This revelation prompts a reevaluation of how nonprofits emphasize tax benefits in their fundraising appeals, suggesting a pivot towards showcasing impact and building donor trust instead.

**Corporate Philanthropy Undergoes Transformation** In a notable shift, major Minnesota companies like 3M, General Mills, and Thrivent are moving their philanthropic efforts in-house, away from separate charitable foundations. This transition raises concerns among nonprofit leaders about potential declines in funding and reduced transparency, as internal company-controlled organizations are not obligated to disclose as much information as traditional foundations. Despite assurances from these corporations about their ongoing commitment to community support, the move signals a broader trend in corporate social responsibility focusing on sustainability, diversity, and employee volunteerism.

**Insights and Implications** These discussions underscore the importance of transparency and the true motivators behind charitable giving. For nonprofits, the emphasis should be on the tangible impact of donations rather than tax benefits. Meanwhile, the corporate sector's pivot towards in-house philanthropy invites a closer examination of how these changes will affect the future of nonprofit funding and accountability.

**Final Thoughts** As we navigate these evolving narratives in the nonprofit sector, it's crucial to stay informed and adaptable. Whether debunking myths about tax deductions or understanding the implications of new corporate philanthropy models, the goal remains to foster a more transparent, impactful, and responsive nonprofit ecosystem.

nonprofitnewsfeed.com

Headline: AI's Impact on Nonprofit Sector: Language Translation, Education, and Philanthropy Trends

This week on Nonprofit News Feed, George Weiner and Nick Azoulay of Whole Whale discuss the potential implications of AI-powered language translation for the nonprofit sector, survey data on AI adoption in nonprofits, and optimistic predictions for philanthropic giving in the coming years.

The conversation kicks off with reflections on an article from The Atlantic pondering the future of foreign language education in light of AI advancements. The Whole Whale team acknowledges the incredible potential AI has for bridging language barriers, particularly in the context of nonprofits that serve communities with English as a second language. They explore the possibilities of using AI to increase accessibility to services and information, while also considering the cultural nuances and emotional aspects that AI may not fully capture.

George and Nick transition to discussing a Google survey revealing that while nonprofits recognize AI's transformative potential for marketing, many lack familiarity and in-house education on the technology. Despite the challenges, they underscore the importance of AI in increasing nonprofit employee productivity and the need for further education in the sector.

In a positive turn, the Lilly Family School of Philanthropy at Indiana University forecasts a rise in nonprofit giving over the next two years, attributing this growth to factors such as personal income, net worth, and stock market performance. George and Nick express cautious optimism, emphasizing the importance of such forecasts in boosting sector morale.

The duo also touches on Canada's nonprofit sector, which contributes a significant 8.2 percent to the country's GDP, highlighting the sector's role in the economy and society. They note the high percentage of women on nonprofit boards and the reliance on individual donations, comparing sector contributions between Canada and the U.S.

The episode concludes with a feel-good story about a local nonprofit in Milwaukee delivering 4,500 meals to seniors during Easter, showcasing the spirit of volunteerism and community support in the nonprofit world.

George and Nick's discussion paints a picture of a sector that is both excited and cautious about the rapid advancements in AI, aware of the potential benefits and the need for education and cultural sensitivity. As technology continues to evolve, nonprofits are encouraged to embrace AI tools while staying true to their missions and the communities they serve.

Transcript of NonprofitNewsfeed.com summary by CauseWriter.ai  

### Nonprofit News Roundup: Mackenzie Scott's Millions, Catholic Charities Under Fire, and the Battle for DEI

🎙️ **Mackenzie Scott's Philanthropic Impact and the Nonprofit Lottery** In this episode of the nonprofit newsfeed, your hosts George and Nick from Whole Whale dive into Mackenzie Scott's latest philanthropic move, where she donated a staggering $640 million to 361 nonprofit organizations, chosen from 6,353 applicants. This round of giving emphasizes supporting grassroots organizations tackling systemic challenges. The donations are "no strings attached," which, while beneficial, also present pressure for the organizations to use the funds wisely without the guarantee of ongoing support. The hosts explore the significance of Scott's approach to giving, which contrasts the traditional methods of philanthropy and her commitment to immediate impact.

🎙️ **Catholic Charities Facing Harassment Amid Political Tensions** The conversation shifts to a troubling trend highlighted in America Magazine: Catholic Charities staff are experiencing increased harassment, accused of aiding illegal immigration. Despite the challenges, Catholic Charities remains steadfast in their humanitarian mission to serve those in need. The hosts discuss the broader implications of such threats, not just for Catholic Charities but also for nonprofits working in politically sensitive areas.

🎙️ **The Legal Battle Over Diversity, Equity, and Inclusion (DEI) Initiatives** The episode also touches on a critical issue reported by Nonprofit Quarterly – the rising tide of anti-DEI lawsuits that threaten to reshape the nonprofit sector. Legal experts caution that affirmative action and race-conscious practices are under scrutiny, and nonprofits must navigate these challenges while staying true to their social justice missions. The hosts advise organizations to consult with legal experts to ensure they have diverse processes rather than rigid quota systems that could lead to litigation.

🎙️ **Elon Musk's Lawsuit Against Nonprofit Dismissed** In another segment, George and Nick discuss a dismissed lawsuit by Elon Musk against the Center for Countering Digital Hate. The judge's decision underscores the protection of free speech and the importance of nonprofits in standing up to bullies and misinformation. This victory for free speech reaffirms the rights of organizations to conduct research and make findings without fear of retaliation.

🎙️ **Feel-Good Story: Rescued Horses Helping Veterans** To end on a high note, the hosts share a heartwarming story from Redding, California, where the Caring Heroes Ranch is making a difference by pairing rescued horses with veterans coping with PTSD and high-stress jobs. This intersection of animal welfare and community service exemplifies the unique ways nonprofits can create positive change.

🎙️ **Final Thoughts and Dad Jokes** The episode wraps up with a bit of humor, including a punny joke about "prime mates" in light of Mackenzie Scott's donations, which originate from her Amazon wealth. The hosts also mention CauseWriter.ai, a tool for creating nonprofit-themed jokes, showcasing the lighter side of the nonprofit world.

**Engage with the Conversation** Listeners are encouraged to reflect on the implications of these stories for the nonprofit sector and to consider how their organizations might respond to similar challenges. For more insights and to keep up with the latest nonprofit news, make sure to subscribe to the nonprofit newsfeed email.

****

Nonprofits like the Good Food Institute are stepping into the fray, advocating against bans on cell-cultured meats and pushing for progress in alternative proteins, arguing that stifling this nascent industry could hinder innovation and fails to advance health or safety. These organizations emphasize the potential environmental benefits of lab-grown meats, considering the significant methane emissions from livestock, and seek to safeguard the freedom of consumers and businesses in the food system. Their involvement underscores the critical role nonprofits play in shaping food policy and promoting sustainable solutions in the face of legislative challenges that could impact the future of food and the environment.

Michigan House Bill 5596 is on the legislative menu, and it's serving up potential savings for your next big event. This bill is all about dishing out a tax exemption for catered meals at nonprofit fundraisers, which could slice a nice piece off the costs of hosting those grand soirees. If this bill gets the legislative thumbs-up, nonprofits could find themselves plating extra cash towards their mission-critical programs instead of forking it over in taxes. It's a fiscal move that could have nonprofits saying "Bon Appétit" to more effective budgeting and amplified community impact.

Nonprofitnewsfeed.com

• George Weiner and Nick Azulay of Whole Whale discuss various topics including a milestone for Whole Whale's YouTube account, the first nonprofit-backed satellite launched into space, election concerns for nonprofits, and a nonprofit initiative to eliminate medical debt.
• The Environmental Defense Fund's MethaneSAT, the first nonprofit satellite, aims to map methane emissions globally.
• Nonprofits are preparing for the upcoming election season and its impact on communications and fundraising.
• Legal challenges faced by the Annunciation House, a nonprofit supporting migrants, highlight the political pressures on nonprofits.
• RIP Medical Debt's partnership to alleviate $700 million in medical debt in Wayne County is celebrated.

Critical Insights, Statistics, and Quotes:

• MethaneSAT is a game-changer, providing high-resolution data on methane emissions to the public, which could hold industries and governments accountable for climate change mitigation.
• Methane, though less discussed than CO2, is a potent greenhouse gas responsible for 20% of global warming from human activities.
• Nonprofits are both concerned and optimistic about the upcoming election; they must navigate a political climate that could overshadow their messaging.
• Legal battles such as the one faced by Annunciation House underscore the intersection of nonprofit work and political agendas.
• The collaboration between nonprofits and municipalities, as seen in the partnership with RIP Medical Debt, showcases innovative approaches to solving pressing social issues.

Calls to Action:

• Nonprofit professionals should consider how their messaging may align or conflict with political narratives in the upcoming election season.
• Organizations might explore partnerships similar to RIP Medical Debt to amplify their impact.

Closing Thought: The nonprofit sector continues to innovate and push boundaries, from space missions to social justice, demonstrating the power of focused efforts and strategic partnerships on Earth and beyond. Let's celebrate these milestones and brace for the challenges ahead, always remembering the core mission of serving communities and the planet.

The episode covers the Open AI lawsuit filed by Elon Musk, the NYPD mandated to change protest response tactics, the rise of anti-DEI bills in several states, the history of Women's History Month, and ends with a lighthearted dad joke. The hosts also discuss the behind-the-scenes tactics of editing and adapting content for YouTube and share their thoughts and insights on various nonprofit-related topics.

Elon Musk is suing OpenAI, alleging it has strayed from its nonprofit roots to chase profits, according to reporting from Axios and others. The heart of the dispute lies in Musk's claim that OpenAI, which he helped found, reneged on a commitment to operate as an open-source entity under its original 501(c)3 nonprofit status.

The lawsuit accuses OpenAI of becoming a secretive, profit-driven organization under Microsoft's influence (with the initial ability to leverage tax-deductible donations). The lawsuit alleges this is an egregious shift from OpenAI’s original mission, and highlights how the 501(c)3 could serve as a vehicle to abuse by commercial businesses. (See also how IKEA is owned by a nonprofit!)

"If this business model were valid, it would radically redefine how venture capitalism is practiced in California and beyond,” says Musk. He adds that “competing against an entity employing the new OpenAI business model would be like playing a game of basketball where the other team's baskets are worth twice as many points,” in reference to the pre-tax benefits of OpenAI’s initial funding model.

Though, it is worth noting is that Musk might also be interested in slowing down OpenAI so his Grok competitor can catch up…