"I quit my 40-hour a week job so I could work 150 hours for myself” - it definitely isn’t for everyone but for those who find a side hustle like selling on Amazon, it could become a reality that opens up a new way of living and working. 

In this episode, Ali & Zamir shine a spotlight on their personal and professional lives and how being successful founders has unlocked the ability to live and work wherever they decide (even if it doesn’t permit shopping on Amazon!).

Hear how the challenges and rewards of being entrepreneurs are allowing them the freedom, flexibility and geographic mobility to live a life by design. 

Key Takeaways:

Being adaptable, resilient, and open to new opportunities is essential for innovation and personal growth, no matter what field you're in.

Gaining international experience can broaden your perspective and provide unique insights, enhancing both personal and professional development.

Building a brand or career that reflects your authentic values can lead to a more fulfilling and successful professional journey.

Embrace challenges as learning experiences and use them as stepping stones toward achieving your goals.

Engage with supportive communities and networks to access valuable resources, advice, and collaborative opportunities that can aid in growth and success.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this special episode, Ali & Zamir discuss cross-border trade and the current tariff war between the US and China.

They explore the unpredictable and volatile nature of tariffs and how they significantly affect business planning and stock management. As businesses grapple with uncertainty, hear about the importance of adjusting pricing strategies or accepting lower margins to continue operating in a challenging environment.

The unique challenges faced by Amazon sellers, especially when managing price increases due to tariffs and duties, can dramatically alter costs, so the rule of thumb is careful balance of stock without overcommitting.

The episode also explores the struggles of China-based sellers with duty payments and the lack of Amazon-specific relief programs for customs duties - and asks whether adopting Delivered Duty Paid (DDP) terms could simplify the customs process.

Key Takeaways:

Tariffs create volatility and unpredictability in international trade, particularly affecting businesses that trade across borders. Key considerations include the point of origin of goods and the target market for sales.

Businesses need to be cautious about stock levels under fluctuating tariff regimes. Large stock commitments can pose risks if tariff costs change, impacting profitability.

Sellers facing increased costs due to tariffs should carefully plan price adjustments to avoid losing competitive advantage, such as the Amazon "buy box." 

The impact of price changes on demand varies based on product type. Understanding consumer prioritization of needs versus wants helps businesses plan pricing strategies effectively.

Excess supply originally meant for the US market due to tariff impacts could lead to increased competition and deflationary pressures in other regions like Europe. 

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Expansion into new markets often comes wrapped in the promise of growth, increased revenue, and greater visibility - but at what cost? In this episode, Ali & Zamir explore the allure and pitfalls of business expansion, shining a light on the critical decisions sellers face when scaling their brands.

From their personal experiences, hear how premature growth can lead to operational strain, diluted focus, and even financial setbacks. This episode unpacks the dangerous allure of FOMO in decision-making and challenges the widely held belief that geographical expansion is always a marker of success.

Ali & Zamir advocate for a more measured and strategic growth mindset, highlighting that building a strong foundation at home is often the key to winning globally. If you've ever wondered when to say "yes" to opportunity or "no" to risk, this episode is a must-listen.

Key Takeaways:

Scaling too quickly or without adequate preparation can lead to operational strain, financial inefficiencies, and weakened market focus.

Fear of Missing Out can push entrepreneurs to make impulsive growth decisions, often at the expense of long-term stability and success.

Thoroughly assess your target market, addressable audience, and market saturation to avoid spreading your resources too thin.

Focus on building a strong foundation and solidifying your home market before venturing into new territories.

Not every opportunity is worth pursuing. Knowing when to resist the allure of expansion allows you to operate with greater clarity and strategic intent.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Welcome back to the two-part special about mistakes Ali & Zamir have made during their 20 years of selling on Amazon.

This episode contains five common mistakes that a lot of new sellers make when starting out - the importance of buying your own barcodes, the risks associated with discount voucher codes, the necessity of understanding the cost of goods sold, the importance of trademarks, and the pros and cons of the Amazon Launchpad program. Each topic is explored in depth, providing valuable insights for new and experienced sellers alike.

Remember - Ali & Zamir have made the mistakes so you don’t have to!

Key Takeaways:

• Always purchase your barcodes from GS1 and trademark your brand to avoid legal and operational complications.
• Understanding your cost of goods sold and knowing your numbers are vital for effective pricing, profitability, and long-term business survival.
• Be cautious with discount voucher codes, as they can become public and result in significant losses. Always consider the long-term consequences of using discounts.
• Proper planning can help you avoid costly mistakes like re-labeling or stock issues. Evaluate programs like Amazon Launchpad carefully before committing.
• Check for existing trademarks before launching a new product to avoid legal disputes and unforeseen challenges.
• Many costly errors in online selling can be avoided through careful research, strategic planning, and a proactive approach.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

We all make mistakes, right?!

In the first of a two part special, Ali & Zamir share their personal experiences and mistakes made while starting their Amazon businesses 20 years ago.

In this episode, hear about the importance of understanding market differences, the significance of good packaging, and the pros and cons of the Amazon Vendor vs.  Marketplace. 

The discussion is filled with valuable lessons for aspiring Amazon sellers with practical tips. They’ve made the mistakes so you don’t have to!

Key Takeaways:

• The importance of conducting thorough market research prior to product introduction cannot be overstated.
• Understanding that product appeal may vary significantly across different cultural contexts is vital for successful market reach.
• Investing in high-quality packaging is essential to mitigate potential damage during transit and enhance customer satisfaction.
• The distinction between Amazon's Vendor and Marketplace programs is crucial - evaluate the implications of each before making a commitment.
• Learning from established brands can provide invaluable insights and strategies that can significantly enhance operational effectiveness and customer experience.
• Testing product viability in new markets through micro shipments can prevent substantial financial losses and facilitate smoother market entry.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

AI is set to have an increasingly significant impact on sellers, especially on platforms like Amazon.

In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences. They discuss the evolution of purchasing and the way AI analyses search intent, highlighting that sellers will need to adapt to new metrics, such as click-through rates and conversion rates, rather than just impressions.

The conversation also talks about the emerging trends in reviews, where summarised feedback will play a crucial role in product visibility. They explain the current limitations of new chatbot Rufus, and how sellers should remain focused on optimising for traditional search results rather than getting distracted by Amazon's new tools as not all of them become successful or popular - with Alexa as an example.

Key Takeaways:

• AI is significantly changing how Amazon personalises search results for consumers this year.
• Sellers must focus on click-through rates and conversion rates as new key metrics.
• Stock availability is becoming a crucial factor in determining product search rankings.
• Rufus, Amazon's chatbot, may not replace traditional search but could assist in finding products.
• Understanding customer reviews and experiences will be essential for product visibility.
• Sellers should not be distracted by AI hype but adapt to evolving metrics.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Foreign sellers, particularly from China, are significantly impacting the Amazon marketplace, leading to discussions about the future of e-commerce platforms.

In this episode, Ali & Zamir explore an evolving landscape where these sellers are increasingly shifting their focus to alternative platforms like Temu and AliExpress, and the changing dynamics of brand importance amid regulatory challenges.

As Amazons grapples with issues of trust and customer experience, we discuss the implications of D2C selling and how consumer expectations are shifting towards quality and delivery reliability.

Remember - the key to success lies not in the origin of the seller but in the quality of products and brand reputation.

Key Takeaways:

• Foreign sellers, especially from China, are impacting Amazon's marketplace significantly with aggressive pricing strategies.
• Amazon is seeing a shift where branding is becoming increasingly important among sellers on the platform.
• The de minimis rule in the US allows products under $850 to avoid duty, benefiting Chinese sellers.
• Many Chinese sellers are moving to platforms like Temu and AliExpress due to less stringent regulations.
• D2C sites are facing challenges as consumer trust diminishes with the rise of AI-generated content.
• Ultimately, quality and brand reputation will dictate success on Amazon, regardless of seller origin.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Fact: Over 70% of conversions on Amazon now occur on mobile devices.

This episode explores the importance of adopting a mobile-first design approach when creating Amazon listings. 

Ali & Zamir provide practical steps that sellers can take to enhance their listings, starting with the need to evaluate product images and titles based on how they appear on mobile screens, ensuring they are clear and impactful. They discuss specific strategies for optimising images, including the importance of primary images and the first few characters of product titles.

This means ensuring images are large enough to catch the eye in search results, that the key benefits of the products are immediately visible, and that any text included is legible on smaller screens.

Attention whilst scrolling is limited, brands who prioritise mobile-friendly listings can gain a competitive advantage in the marketplace.

Key Takeaways:

• Over 70% of all Amazon conversions now take place on mobile devices, emphasising the need for mobile optimisation.
• When assessing your Amazon listings, evaluate them primarily on a mobile device for accuracy.
• Primary images should be large enough to capture attention and clearly display key benefits.
• Fonts and colours used in mobile listings must be easily readable and appealing to customers.
• Ensure that your titles are impactful, with the first 50-80 characters being critical for mobile visibility.
• Brands that optimise for mobile will gain a competitive advantage over those that do not.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Are you struggling with profitability in your Amazon advertising? This episode explores the common pitfalls that can drain your advertising budget and offers practical solutions to enhance your ad performance in 2025.

Ali and Zamir explain the importance of structuring your campaigns effectively, including keeping ad groups focused with no more than 10 to 12 keywords each. They also highlight the need to manage your budget wisely, ensuring that auto campaigns don't exceed 10% of your overall ad spend. By segregating brand search terms into dedicated campaigns, you can avoid skewing your results and ultimately make your advertising efforts more profitable. 

Key Takeaways:

• Sort your Amazon ad campaigns by spend to identify where you can save the most money.
• Limit each ad group to no more than 10 to 12 keywords for optimal visibility.
• Allocate a separate campaign for brand search terms to avoid overstating generic campaign results.
• Auto campaigns should ideally not consume more than 10% of your total advertising budget.
• Identify highly relevant search terms from auto campaigns and target them in manual campaigns.
• Single keyword campaigns are perfectly acceptable and can help improve ad performance significantly.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

The battleground for success in 2025 is the search results page, where competition for clicks is fierce. Our first episode of the year dives into the seven key criteria that influence whether potential customers will choose your product over a competitor's. From pricing and reviews to the critical importance of high quality and engaging product imagery, each factor plays a vital role in attracting clicks.

Whilst maintaining compliance with platform regulations to avoid penalties that could diminish visibility, Ali & Zamir explain that a well-designed primary image can significantly enhance visibility and engagement, as humans process images much faster than text. 

With actionable insights and examples, this episode underscores the significance of understanding the competition and consumer behaviour, advising listeners to analyse their search result pages and adapt their strategies to optimise their product listings and stand out in a crowded marketplace.

Key Takeaways:

• In 2025, mastering the search results page is crucial for product visibility.
• Products must stand out visually in search results to attract potential buyers.
• Images communicate key product information faster than text, influencing customer choices.
• Including relevant search terms in product images can enhance customer engagement significantly.
• Delivery promises and prices are essential factors that influence consumer decisions online.
• Companies should continuously improve their product images to maximize click-through rates.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

It’s almost a month since the biggest sales event of the year, the final figures are in and the numbers have been crunched.

In the final episode of 2024, Ali & Zamir deep dive into exclusive data from Amazon covering the Black Friday and Cyber Monday weekend. 

With sales for November already seeing a year on year increase of 16%, Black Friday (29th November) being a week later also coinciding with payday in the UK, sales figures for that day alone were up 23% on last year. But even those impressive numbers couldn’t stop Cyber Monday (2nd December) from taking the top spot again this year, with the highest revenue of the weekend being recorded on the Monday after Black Friday.

With the overall sales figures for the year still being crunched, brands are already preparing for what is expected to be a strong start to 2025.

This episode is packed with data and trends, focusing on key events and consumer behaviour shifts from the past year, setting the stage for the upcoming retail calendar for brands looking to leverage data to enhance their market share and maximise sales opportunities.

Key Takeaways:

• Overall sales for the month of November showed a 16% year-on-year growth, indicating strong consumer spending.
• This year's Black Friday numbers showed a 23% increase compared to last year, indicating strong consumer spending.
• Black Friday this year was not the highest revenue day; Cyber Monday surpassed it significantly.
• The delayed timing of Black Friday this year reduced the overall purchasing period leading up to Christmas.
• Brands must analyse past Black Friday data to better prepare for next year's sales strategies.
• Sales patterns suggest that January 2025 will experience significant growth compared to January 2024.
• Understanding consumer behaviour around payday is crucial for optimising sales during holiday seasons.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

As the holiday season approaches, Ali & Zamir reflect on the top 5 mistakes they've seen sellers make during 2024. 

Hear the common pitfalls such as; the fear of raising prices due to rank concerns, the danger of setting unrealistic growth targets without market context, and the confusion between indexing and ranking on platforms like Amazon.

Packed with insights into the importance of understanding market dynamics, the implications of pricing strategies, and the need to maintain adequate stock levels to avoid losing sales momentum. Ali & Zamir encourage a shift in mindset from chasing targets to recognising and celebrating progress, balancing gains with ambition with reflection and appreciation.

If you’re already making plans for next year, this episode is your perfect companion to thrive in 2025.

Key Takeaways:

• Avoid the fear of losing rank by understanding how pricing affects visibility and profitability.
• Understand your market growth before setting ambitious growth targets to avoid disappointment.
• Recognise whether you're facing a conversion problem or visibility issue to apply the right solutions.
• Focus on ranking for the most relevant keywords instead of trying to index for everything.
• Maintaining stock levels is crucial; aim to keep inventory above your 45-day sales rate.
• Shift your perspective from measuring gaps to celebrating gains made throughout the year.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this special episode recorded whilst grabbing wings, Ali & Zamir share their love for the food, and their appreciation of “Hot Ones” alongside their personal origin stories leading them to come together as This Way Up.

Starting with Zamir, the web development expert who, in the wake of Google's Penguin and Panda updates, found a side hustle in Amazon selling. Hear how creative experimentation of products bought from Costco laid the foundation for a competitive presence in the Amazon marketplace.

From bootstrapping with a credit card to growing into a million pound business, Zamir travelled to trade shows in Hong Kong and China, where the art of distinguishing between trading companies and manufacturers became crucial. Through factory visits and relationship-building, he launched a product line of chargers and headphones, navigating competitive markets and scaling operations with limited resources. The hustle highlighting the power of perseverance, rapid product turnover, and strategic connections to achieving significant business growth.

Ali undertook a fascinating career shift from being a lawyer in New Zealand to take up a passion-driven role in communications at the United Nations, before moving to the UK to complete his masters. After experimenting with GHD’s + Ralph Lauren shirts, Ali launched a coconut product business, aligning his passion for ethical business practices by implementing fair trade practices to help farmers.

They came together to launch This Way Up after first meeting at an Amazon event 9 years ago. Founded out of a shared desire to improve consumer insights, they combined their skills in economics and consumer psychology, driven by data to better understand consumer behaviour and market trends.

Zamir explains how leveraging global data insights helped capitalise on market trends in January 2020 at the start of the Covid pandemic to serve the global need for non medical face masks.

This episode is a celebration of the value of hustle sincerity and adaptability in the face of challenges that both Ali & Zamir have shown throughout their careers, highlighting how minor decisions can lead to major opportunities. 

Watch their Amazon FBA origin stories -

Zamir - https://youtu.be/Nc8K91m2cz8?si=ysNC6h_HD-VHL0cH

Ali - https://youtu.be/FxR0CwX10_A?si=LBkJxiz2w77pRtSm 

Key Takeaways:

In business, being adaptable is crucial. When faced with changes, such as updates to Google's search algorithms affecting web traffic, it's important to pivot and explore new avenues. This adaptability helps businesses stay relevant and seize new opportunities.

Success often requires relentless hustle and the willingness to experiment. Entrepreneurs might bootstrap their ventures using credit cards, try various business models, or take bold risks to test what works best for them. The key is to be proactive and persistent.

Cultivating strong relationships with suppliers, partners, and customers is vital. By visiting factories or engaging directly with manufacturers, entrepreneurs can negotiate better deals, ensure product quality, and foster trust, all of which contribute to business growth.

Aligning business goals with social and ethical values can enhance brand reputation and customer trust. For example, ensuring fair trade practices and fair wages in sourcing helps create a positive impact and can differentiate a brand from its competitors.

Data analysis plays a crucial role in identifying trends and making informed business decisions. By examining market demands or consumer behaviors, businesses can anticipate needs, respond effectively, and capitalize on emerging opportunities.

To access more insights on

Navigating the complexities of Amazon's FBA system can be daunting for brands, especially when it comes to managing inventory levels. In this episode, Ali and Zamir explore the critical balance between being overstocked and understocked.

With Amazon's increasing storage fees, especially during Q4, it's vital to carefully manage your inventory to avoid hefty charges while maintaining sales visibility. Hear about the importance of having at least 30 days of stock on hand, ideally pushing to 45 days for a safer margin. But beware of the hidden costs of understocking, such as increased advertising expenses and lost sales opportunities to competitors.

This episode offers valuable insights for brands striving to optimise their inventory strategies in the competitive Amazon marketplace.

Key Takeaways:

• Amazon charges fees for storage, and there are penalties for both overstocking and understocking.
• To maintain visibility and sales on Amazon, it's crucial to manage stock levels effectively.
• Being understocked can lead to higher advertising costs and loss of competitive position.
• Having a clear understanding of your rate of sale helps avoid costly stockouts.
• Increased storage fees during Q4 create a challenging balance for sellers managing inventory.
• It's essential to estimate both storage costs and potential advertising costs when planning inventory.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, hosts Ali and Zamir are joined by guest Ashley Wright from Social Tale to explore the power of TikTok for brands. They dive into TikTok's unique blend of entertainment and education, known as 'edutainment,' and how it enables brands to connect with users in a more engaging and informative way. TikTok expert Ashley highlights the significance of TikTok Shop in "social commerce", allowing brands to sell directly through engaging content and creating a seamless shopping experience.

The conversation also highlights the evolving landscape of influencer marketing, emphasising TikTok's affiliate program, which empowers brands to collaborate with micro-influencers for significant engagement. Ashley also provides insights into TikTok's role as a discovery platform, its advertising capabilities, and how it helps brands expand their reach and tap into new customer segments.

The episode concludes with the common pitfalls brands face on TikTok, the platform's demographics, and speculation of a potential future partnership between TikTok and Amazon.

Key Takeaways:

• TikTok excels at creating demand and educating consumers, unlike Amazon's focus on conversion.
• Brands must adopt a long-term strategy on TikTok to see sustainable growth and sales.
• Storytelling is essential on TikTok; engaging narratives resonate more than simple product ads.
• Utilising TikTok Shop effectively requires understanding its nuances and building momentum over time.
• Brands should create content specifically for TikTok rather than repurposing from other platforms.
• The partnership between Amazon and TikTok opens new avenues for brands to reach customers.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

This episode features predictions for the sales weekend of the year - Black Friday & Cyber Monday.

Ali & Zamir discuss the peak shopping days to look out for, with momentum expected to surge from November 29th as monthly salaries hit bank accounts, they share key insights on consumer behaviour and the timing of expected sales spikes.

Discover which product categories are set to dominate, with toys and games leading the way at 110% growth, followed by a surprising second-place contender.

The episode also offers practical advice for brands to prepare for the shopping frenzy, from stocking up on inventory to fine-tuning promotional strategies.

This is your essential guide to maximising sales during the holiday season!

Like and subscribe wherever you get your podcasts, and don’t miss next week's special episode packed with exclusive real-time analysis of the Black Friday & Cyber Monday weekend. 

Key Takeaways:

• The peak shopping days during Black Friday week are expected to be around November 29th to December 2nd.

• Brands should prepare for higher sales growth, particularly in Toys and Games categories this year.

• Despite initial lower sales figures, significant growth is anticipated post-Black Friday as paydays align.

• Toys & Games are the top selling category but there is a surprise second-place category for growth during this period. 

• Retailers should focus on optimising their offers to maximise value perception among consumers.

• Don't panic if your early sales are lagging; significant growth is coming soon.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December. They dive headfirst into the nuances of this peak season, highlighting significant sales events like Black Friday and Cyber Monday, and the impact of paydays on customer purchasing behaviour.

Top tip - This year's Black Friday (29th November) falls a week later than last year, requiring retailers to adjust their strategies accordingly.

This episode is your essential guide to capitalising on the season and explores the psychological triggers that drive sales, how weather conditions and seasonal trends influence shopping habits including the rise in online shopping on Christmas Day and the total write-off of sales on New Year's Eve. 

Key Takeaways:

• Q4 is crucial for retail sales, with significant events shaping consumer behaviour throughout the season.
• The peak sales activity is driven by Black Friday, Cyber Monday, and the resulting payday effects.
• Understanding the timing of sales events, such as Thanksgiving and Black Friday, is essential for forecasting.
• Weather patterns can significantly influence online shopping trends, particularly during the holiday season.
• Consumer purchasing behaviour shifts after Black Friday, with high-ticket items selling first.
• Sales dynamics vary by region, with different countries exhibiting unique shopping patterns during Q4.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir explore the philosophy of advertising, by comparing strategies on Google and Amazon.

While the core principles of advertising remain consistent - focusing on customer acquisition and lifetime value - the application differs significantly between platforms.

On Amazon, advertisers need to leverage paid ads to enhance organic visibility, as the two are interconnected in a way that differs from Google. Hear about the importance of precision in keyword targeting on Amazon to improve organic rankings, due to the unique dynamics of the platform.

This episode also provides insights into navigating the complexities of digital advertising, particularly when transitioning from direct-to-consumer (DTC) models to Amazon's ecosystem.

Key Takeaways:

• Advertising on Amazon requires a different philosophy than Google or Meta platforms.
• The key to successful advertising on Amazon is understanding the importance of visibility.
• Amazon's advertising can directly influence organic sales rankings in a way other platforms can't.
• New sellers on Amazon often underestimate the difference in advertising dynamics compared to DTC sales.
• Focusing on specific keywords in your Amazon ads can improve your organic ranking.
• Both Google and Amazon advertising aim to enhance non-paid sales through initial paid efforts.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir dive headfirst into a common misconception surrounding Amazon advertising: that higher bids guarantee more visibility.

Hear how click-through rates (CTR) significantly influence the value of bids, and how focusing on optimising listings will lead to higher engagement.

Amazon's payment structure is primarily based on clicks, not impressions, meaning that having a compelling listing can lead to better ad performance even with lower bids.

This episode also highlights the importance of using Amazon's Brand Analytics to understand competitive metrics for both paid and organic visibility.

Remember - CTR x Bid = Value to Amazon

Key Takeaways:

• Amazon advertising works on a pay-per-click model, emphasising clicks over just impressions.
• High click-through rates can lead to lower bids while maintaining visibility on Amazon.
• Brand analytics provides crucial data for targeting click-through and conversion rates effectively.
• The relationship between bid amounts and click-through rates is vital for advertising success.
• Amazon prioritises products that convert well, impacting both paid and organic rankings.
• Understanding Amazon's revenue model helps sellers optimise their advertising strategies.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Zamir and Ali dive into the economics of search, and in particular, Amazon advertising. They explore the concept of search as a form of inventory with a very short shelf life, the dynamics of search activity throughout the day, and how advertisers can leverage fluctuations in cost per click to their advantage. The episode also highlights the importance of using AI-driven bidding tools, to maximise your advertising budget and avoid overpaying for clicks.

Key Takeaways:

• Search is inventory with the shortest shelf life ever.
• Cost per click fluctuates throughout the day based on search activity.
• Search activity peaks during specific times of the day.
• Advertiser budgets often reset at midnight, affecting demand.
• The interplay between supply and demand influences advertising costs.
• AI tools are essential for optimising advertising bids.
• Using AI can lead to significant savings in advertising costs.
• Without AI bidding, brands are likely overpaying for ads.
• Effective advertising requires understanding the dynamics of search activity.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Zamir and Ali break down the key changes to Amazon’s fees in 2024 and discuss how these new policies will impact sellers. From increased fees for inventory management to Amazon’s VAT regulations, they explore the challenges and opportunities for businesses navigating these changes.

The duo tackles whether Amazon’s fee increases are penalising disorganised sellers or rewarding the well-prepared. They dive into controversial topics like the impact of performance fees, stock levels, VAT adjustments, and the crucial importance of getting stock in early for the holiday season. If you’re selling on Amazon, understanding these changes could be the difference between growth and losing out on significant revenue.

Key Takeaways:

• Amazon is raising fees, particularly penalising sellers with poor inventory management. Well-organised sellers can benefit.
• Having 30+ days of stock is key to avoiding extra fees and maximising Amazon’s fulfilment efficiency.
• Get stock in by October to ensure it’s available during peak holiday periods.
• Amazon will now charge VAT on all services, impacting short-term cash flow for sellers.
• Amazon is tightening the window for requesting reimbursement for overcharges—make sure to act before October.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Zamir and Ali explore the complex world of resellers on Amazon, breaking down the good, the bad, and the ugly scenarios that brands face when dealing with third-party sellers. From businesses losing control of their listings to the opportunities resellers can provide, the duo leaves no stone unturned.

They discuss how resellers can be both a blessing and a curse, highlighting key challenges like loss of the buy box, pricing issues, and maintaining brand integrity. On the flip side, they look at how some brands can benefit from working with the right resellers and how to set up agreements that keep everyone aligned.

Whether you’re a brand manager navigating Amazon or an entrepreneur considering resellers as part of your e-commerce strategy, this episode is packed with actionable insights on how to control and optimise your brand’s presence on the world’s largest marketplace.

Key Takeaways:

• The Ugly: Brands can lose control of their listings and their buy box, leading to lost sales, dropped prices, and a devalued brand presence.
• The Bad: Losing the buy box often means brands can’t advertise, and resellers may not invest in brand growth or advertising.
• The Good: For brands without the capacity to sell on Amazon, resellers can help manage sales, provided there are clear agreements and revenue targets in place.
• Transparency Program: A powerful tool to help brands take back control of listings, though it comes at a cost.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, hosts Zamir and Ali dig into the controversial topic of why some brands refuse to sell on Amazon. With a lively back-and-forth, they explore whether the notion that Amazon devalues brand identity is still valid, or if these brands are simply missing out on a huge opportunity.

The conversation challenges the idea that Amazon is a ‘cheap’ marketplace, arguing that it has evolved into a vital platform for serious brands. Zamir expresses his frustration with businesses that consider themselves “too cool” for Amazon, while Ali acknowledges that some brands may have a different perspective, even though they might be outdated.

The duo discuss how challenger brands are capitalising on Amazon to disrupt industries, and how refusing to sell on the platform could leave businesses vulnerable to competitors taking market share. This episode offers practical insights for brand managers, e-commerce professionals, and entrepreneurs navigating the rapidly changing landscape of online retail.

Key Takeaways:

• The view of Amazon as a low-value marketplace is no longer accurate. Avoiding the platform can mean missing significant opportunities.
• With over 80% of UK consumers shopping on Amazon, brands can’t afford to ignore its reach.
• Smaller, agile brands are using Amazon to challenge bigger players and win market share by meeting consumer demand.
• Brands need to ask themselves whether they’re leaving money on the table by avoiding Amazon.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Could the trend of gendered AI names influence how we perceive these tools, and does it affect their functionality? In this episode, Ali & Zamir pull back the curtain on Amazon's latest AI tool, Project Amelia.

With the rare exception of Rufus, we explore the curious pattern of naming AI tools with female names, and ask whether these choices impact user interaction.

Highlight the impressive potential of AI in business operations, recognising ChatGPT as a game-changer, imagine creating robust customer profiles and enhancing efficiency without the usual media constraints - AI can make it happen.

Should sellers depend on Amelia? Does it meet the advanced demands of today’s market? Unlike ChatGPT, Amelia is constrained by pre-set fields and lacks the flexibility of writing prompts, does that make it a "half-baked intern" rather than a sophisticated tool for sellers?

This episode is packed with compelling strategies for leveraging AI technology to thrive in online marketplaces.

Key Takeaways:

Tools like Amelia or even ChatGPT should be seen as starting points. Smart sellers use these tools to generate a base structure, but they should always refine and customise their content to ensure it aligns with their unique brand voice, values, and audience needs.

While Amelia is a structured tool designed with specific boundaries, these restrictions may prevent users from tailoring their listings fully to fit their brand's competitive positioning. Use ChatGP to innovate and differentiate from competitors.

To grab customer attention, focus on creating content that stands out by being personal, engaging, and aligned with customer pain points or desires.

AB Testing and constant adaptation are key to optimizing any listing or marketing strategy. Whether you use Amelia or write content from scratch, the essential principle is to constantly refine your content based on real-world results and customer feedback. In a dynamic market, static approaches don’t last long.

Regardless of how sophisticated AI tools become, taking a step back and targeting content from the perspective of your customer remains invaluable. Creating strong customer personas, understanding their needs, and addressing key decision-making factors will always outperform generic, automated solutions.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Zamir drops a bombshell: FBA (Fulfilled by Amazon) may no longer be the best option for sellers on Amazon. Joined by Ali, the duo dive into the evolving debate between FBA and Seller Fulfilled Prime (SFP), exploring why SFP is becoming a more attractive option for many sellers.

They break down the key differences between the two fulfilment methods, from cost and scalability to the all-important conversion rates. With recent changes in SFP’s delivery promise, and Amazon’s shift to level the playing field between FBA and SFP, Zamir argues that it’s time sellers seriously consider SFP as a viable alternative for certain situations. Whether you’re shipping in bulk, offering personalised products, or looking for better control of stock, this episode explores where SFP can shine.

Key Takeaways:

• FBA still leads in scalability and cost-effectiveness for single-item orders, especially with Amazon’s vast fulfilment network.
• Seller Fulfilled Prime offers flexibility for bulk orders, personalised customer experiences, and more control over stock—all without splitting inventory.
• SFP now matches FBA’s one-day delivery promise, levelling the playing field for sellers.
• Brands with established DTC (Direct-to-Consumer) operations or non-ambient products like chilled or frozen goods can benefit significantly from SFP’s flexibility.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Welcome to The Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.

We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.

So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of The Upside.

https://www.thiswayup.online

Amazon takes incentivised reviews very seriously. So much so that they recently axed half a million listings that violated their guidelines. Despite previously banning cashback programs and third-party review manipulations, incentivised reviews have continued.

In this episode, Ali & Zamir explore how activities that were once commonplace have been stamped out by Amazon to ensure fair competition and protect genuine sellers from the adverse effects of fraudulent reviews.

Hear how reviews can make or break your Amazon sales strategy, particularly for new and small brands trying to establish themselves in a crowded marketplace. Ali & Zamir highlight the difficulties sellers face in acquiring reviews due to strict policies and fake feedback, and the impact of supplier mishaps leading to negative reviews.

Despite these challenges, there are opportunities for improvement, especially with Amazon's Vine program and the role of AI in policing reviews in an ever-evolving digital landscape.

Key Takeaways:

Amazon has updated its policies and is cracking down on incentivised reviews, fake ratings, and manipulation. Sellers who violate terms may face penalties like listing removal or account suspension.

Advanced AI systems analyze discrepancies between ratings (stars) and reviews (written feedback) to detect manipulation more effectively.

Established products with a high number of reviews dominate customer trust, making it harder for new and small sellers to compete, especially when the Vine program only provides up to 30 reviews initially.

Sellers can only rely on Amazon-approved approaches, such as the Vine program or sending a single post-sale message. Other methods, even if seemingly harmless, may violate Amazon’s strict policies.

Sellers can encourage existing loyal customers (via external platforms) to purchase on Amazon and leave reviews. Driving traffic from social media and promoting valuable products is critical for growth.

Amazon could improve fairness by increasing the limit for Vine reviews, implementing niche-focused reviewers, and addressing enforcement inconsistencies to ensure no one unfairly benefits from fake reviews.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Are you ready to transition from being an overwhelmed generalist to visionary leader?

In this episode, Ali + Zamir explore how to scale your business with precision and strategic foresight. We hear comparisons with the classic strategy game Age of Empires as they illustrate how intentional team expansion can prevent you from becoming a bottleneck in your own business, and how AI can be positioned to access expert skills on a part-time basis.

From mastering the art of financial management over just chasing sales metrics to embracing the journey of making yourself redundant for future saleability, this episode is packed with actionable insights into the evolution of a founder's role.

Key Takeaways:

Founders need to learn to delegate tasks to avoid becoming bottlenecks in their business. Letting go of control is essential to scale effectively.

Business owners should prioritise tasks like brand strategy, product development, and new channel expansion instead of spending time on operational or tactical tasks.

Start by outsourcing customer service, then move on to listing optimisation and PPC management as your business grows, using freelancers or agencies if a full-time hire isn’t feasible.

AI can handle repetitive tasks and assist in certain operations, but experts and specialists are still needed for strategic decision-making and nuanced tasks.

Combining a small core team, outsourced specialists, and AI tools allows businesses to remain agile and adapt to changing market conditions.

Recognise when your involvement might be limiting growth. The ultimate goal should be to make your role in daily operations redundant, allowing the business to thrive independently.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

What lessons can we learn from the rise and fall of the pure-play direct-to-consumer brands that surged between 2016-2019?

In this episode, Ali & Zamir explore the strategies used by brands that flourished in the past but are now facing rising customer acquisition costs amid the impact of iOS 14 updates on transparency.

Think you're optimising your sales funnel? Think again! Ali & Zamir explore the often-overlooked nuances of funnel management and the need for diversifying sales channels beyond single-platform reliance. They champion a unified strategy that knits all aspects of the sales funnel into a cohesive approach. 

By weaving together strategies across platforms like Shopify, Amazon, Meta, and TikTok, sellers can beat the algorithm tweaks to build a fortress of resilience. 

Key Takeaways:

The direct-to-consumer (DTC) model has faced significant challenges, indicating a shift in market dynamics.

Amazon sellers must recognise the importance of diversifying their sales channels to mitigate risks.

Businesses overly reliant on a single sales channel are vulnerable to market fluctuations and algorithm changes.

DTC brands that adapt their strategies to include multiple platforms are more likely to thrive in the current landscape.

Investing in organic growth strategies is essential for sustainable business development and customer retention.

The necessity of understanding customer lifetime value is crucial for making informed marketing decisions.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Is your business drowning in data but still struggling to make confident decisions? Discover why more isn't always better when selling on Amazon.

In this episode, Ali & Zamir discuss the importance of data-driven decision-making in e-commerce, the challenges of data overload, the distinction between vanity and impact metrics, and the role of AI in providing actionable insights.

Blending quantitative data with qualitative insights, hear how companies like Suite Analytics effectively combine data-driven strategies with human intuition to create a broader context for understanding. Drawing inspiration from the book Measure What Matters, Ali & Zamir highlight the significance of meaningful metrics that truly impact sales, offering fresh perspectives on thriving in today's marketplace.

This episode aims to be a lifeline for businesses overwhelmed by data, guiding them towards a balanced approach that marries numbers with instinct, and leveraging data effectively .

Key Takeaways:

Focus on Key Metrics: Avoid data overload by concentrating on meaningful metrics that lead to actionable insights.  

Balance Data and Instinct: Effective decision-making requires combining data analysis with human intuition.  

Avoid Vanity Metrics: Focus on performance indicators that truly impact business growth, not just impressive-looking data.  

Integrate Strategies: Ensure advertising and sales strategies work together for aligned and effective outcomes.  

Adopt a Test-and-Learn Approach: Use continuous testing and hypothesis-driven methods to adapt and succeed.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir discuss the often misunderstood concept of discounting in online selling. They explore the common objections to discounting, the strategic approach to ensure success, and how discounts can be used to ultimately increase sales and organic ranking on platforms like Amazon. 

The discussion includes insights on intelligent discounting mechanisms, data-driven approaches, and a case study of a coffee brand that successfully utilised promotions to grow sales significantly.

To avoid falling into the discount trap, it’s important to take a long-term strategic view with your promotional activities.

Key Takeaways:

Strategic and well-timed discounts can drive profitability and act as catalysts for growth when part of a long-term strategy.

Discounts reduce customer hesitation, create momentum, and boost engagement effectively.

Promotions serve as strong indicators to customers and algorithms, influencing behaviour and driving action.

Successful discounting demands a systematic and data-driven approach to optimise strategies and outcomes.

It's essential for brands to understand and avoid the discount trap to ensure sustainable success.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir debunk the myth that having more products (SKUs) leads to more sales or happier customers, highlighting that too many choices can overwhelm buyers and ultimately hurt your business.

They explore how focusing on a smaller range of top-performing products can simplify operations, improve profitability, and even enhance customer experience. Sharing a minimalist product management approach, breaking down the importance of key metrics and how cutting the clutter can lead to big wins.

But it’s not all one-sided! They also weigh up exceptions like seasonal or strategic products and when having more options might actually make more sense. This episode encourages you to rethink your product strategy and see if less really can be more for your business.

Key Takeaways:

Offering fewer products with a focused approach can lead to better sales and improved profitability, as an overwhelming number of choices can reduce customer conversions.

Concentrate on the top 20% of products that generate the majority of results, optimising resources for maximum impact.

A minimalist, efficient approach in operations reduces inefficiencies and supports smoother scalability.

Key financial and operational metrics, like contribution margin and seasonal product evaluations, are critical for making informed decisions.

Simplifying choices for customers ensures a better shopping experience, avoiding the pitfalls of choice overload.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir are joined by Carl and Tommy from Scottish Enterprise to explore the challenges and opportunities sellers face when deploying new technologies.

Scottish Enterprise supports Scottish companies to expand internationally using digital platforms. They explain how the pandemic accelerated digital trade and discuss the success of last year's digital trade symposium. This year, the event promises to showcase emerging trends in social commerce, AI, and digital marketing strategies, offering a wealth of knowledge for businesses looking to stay ahead in the digital landscape.

Tommy also provides a fascinating look into collaborating with platforms like LinkedIn and Amazon to boost business productivity and teases an exciting upcoming event with Fair, focusing on B2B opportunities for the Scottish food and drink industries.

The episode concludes with a fun football quiz - testing knowledge of real and fictitious team names - with hilarious results!

Key Takeaways:

The Importance of Staying Cutting Edge: Continuous innovation is critical for businesses to stay competitive in a rapidly evolving digital landscape. By adopting the latest tools, technologies, and marketplaces, companies can better evaluate opportunities and implement strategies that align with their goals.

Social Commerce is a Growing Opportunity: Social commerce, particularly through smaller, niche influencers, is an emerging area for businesses to engage customers and drive sales. It holds significant potential in both consumer markets and business-to-business interactions, helping companies connect with audiences more effectively.

Leveraging AI for Productivity and Growth: AI tools from platforms like LinkedIn, Amazon, and Shopify are enabling businesses to boost productivity, streamline workflows, and free up time to focus on acquiring and serving customers effectively. The integration of AI into sales and marketing strategies can significantly improve market reach and efficiency.

Events and Networking Create Growth Opportunities: Regular industry events, such as digital trade symposiums, provide valuable insights and networking prospects. They create a platform for businesses to learn about digital advancements, exchange ideas, and hear success stories, fostering growth and innovation.

The Rising Role of Data in Business Success: Data plays a crucial role in modern business operations, from digital marketing to e-commerce. Understanding and leveraging data effectively can uncover key insights, improve decision-making, and enhance overall business effectiveness.

Sign up to the Amazon Accelerator Programme here

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode of Upside, Ali & Zamir look back on a busy June by sharing some of their highlights.

Hear about their recent work with Scottish Enterprise and SDI, and a visit to the DigiExpo West conference. High level networking was done at Cannes Lions Festival in France, with lots of talk about the rapid evolution of AI.

Ali & Zamir are gearing up for an exciting journey to South Africa to meet with their international team. Hear their plans for a team retreat, including attending a rugby match between South Africa and the Barbarians.

Looking ahead to July with Prime Day in their sights, it looks like it will continue to be non-stop for the next few weeks. The life of an Amazon seller never stops!

Key Takeaways:

The Rapid Evolution of AI: Artificial intelligence is advancing quickly, requiring frequent updates to presentations and strategies. The industry feels like "a constant sprint," and agents in AI remain a major focus.

Support for Scottish Businesses: Scottish Enterprise and SDI are seen as invaluable resources, actively helping and supporting businesses, particularly in navigating the complexities of AI.

Insights from the DigiExpo Conference: The DigiExpo West conference provided opportunities to connect with innovative businesses and highlighted the ongoing demand for AI knowledge and solutions among companies.

Reflections on Cannes Lions Festival: The Cannes Lions event showcased the caliber of major industry players, focusing on top-tier agencies involved in global-scale operations, with significant investments in their presence and marketing.

The Life of a Founder: Being a founder means there’s rarely "quiet time," as the roles involve constant sprints, adaptability, and active participation in events and initiatives to drive growth and insights.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

What if the key to e-commerce success lies not just in finding the right product, but in choosing the right partners?

In this episode we unlock the secrets to building a successful Amazon business in the competitive world of consumer electronics.

Zamir shares his hard-won wisdom by opening up about his initial missteps in relying too heavily on communication skills over product quality when sourcing suppliers through platforms like Alibaba and Global Sources. Reliving his experiences of the Canton Fair and Hong Kong Electronics Fair, he explains how crucial firsthand engagement with manufacturers can be. With these experiences providing him not only with reliable partnerships but also with priceless insights into avoiding costly mistakes.

Gain actionable insights into the systematic approach he took to develop strong supplier relationships. Explore the essential steps of shortlisting suppliers, the significance of factory visits, and the art of assessing production quality. Hear strategies for overcoming language barriers, ensuring consistency between samples and production output, and imposing penalties for quality failures. This episode is a must-listen for anyone wanting to optimise their supplier selection process and lay a robust foundation for their Amazon business success.

Key Takeaways:

Avoid Prioritising Only English Proficiency: Focus on the supplier's product quality and reliability, not just their ability to communicate in English. Great communication doesn’t always mean great products.

Request and Assess Samples Carefully: Always review samples critically, and don’t settle for subpar quality. A good sample doesn’t always guarantee consistent quality in bulk.

Visit Suppliers in Person if Possible: Consider traveling to factories or trade shows to inspect products and verify the supplier's credibility. This small investment can save you significant trouble and money in the long run.

Explore Trade Shows for Better Options: Trade shows, like the Canton Fair and others, provide an excellent opportunity to meet multiple suppliers, see their products firsthand, and gauge their manufacturing capabilities.

Think Long-Term Investment: Factor in the cost of sourcing trips as part of your investment. Ensuring your product is being made correctly is critical when scaling up.

Expand Your Sourcing Locations: While China is a major hub, exploring suppliers from other regions or local trade shows could open up new possibilities and reduce dependency on one location.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Is Advertising Cost of Sales (ACOS) truly the metric you should be losing sleep over, or is there a tastier option out there - TACOS (Total Advertising Cost of Sales)?

In this episode, Ali & Zamir unravel the complex world of advertising metrics by pitting ACOS against TACOS, challenging the conventional wisdom that lower ACOS is always better. Hear how TACOS offers a more comprehensive view of advertising effectiveness, and how these metrics can influence strategic decisions.

Through the lens of branded and competitor campaigns, we explore how ACOS expectations can differ dramatically, and why embracing TACOS could be a game-changer for your brand's growth.

We break down the key distinctions between ACOS and TACOS, asking why ACOS is often misunderstood and misapplied as a macro-metric. Learn how it should be used tactically, especially at the keyword level, to enhance your advertising strategy.

Whether you're poaching sales from competitors or optimising for high conversion rates in a branded campaign, this episode is packed with actionable insights to help you navigate the nuanced landscape of advertising metrics.

Key Takeaways:

ACOS vs TACOS: ACOS measures advertising spend relative to attributed revenue, while TACOS measures advertising spend relative to total revenue (organic + paid).

ACOS is Tactical: Use ACOS for evaluating specific campaigns or keywords, not for broad strategic decisions.

TACOS is Strategic: TACOS gives a better overview of total business performance and efficiency by factoring in all revenue.

Different ACOS Targets: Low ACOS (e.g., 10%) suits branded campaigns, while higher ACOS (30-40%) is acceptable for competitor or growth-driven campaigns.

Higher ACOS Aids Growth:  High ACOS can be justified in competitive markets to drive growth, with the expectation of improvement over time.

Budget Balance Matters: ACOS depends on how the budget is allocated across branded, generic, and competitor campaigns—optimize this balance for profitability and growth.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Unlock the secrets of Amazon's Prime Day and transform your sales strategy with insights that could redefine how you approach this retail juggernaut.

In this episode, Ali & Zamir discuss the significance of timing, why sales often dip right after the Prime Day announcement, and how to leverage these insights for optimising your organic rankings. Historical data suggests that Prime Day will likely fall in the third week of July, strategically sidestepping the 4th of July holiday. Hear about the potential impact of an extended Prime Day and how a four-day event could reshape both seller strategies and consumer experiences.

Remember - preparation is the key to maximising success. Anticipating both forecasted activities and unexpected opportunities can make all the difference to your sales performance this Prime Day (and beyond!).

Key Takeaways:

Amazon strategically delays announcing Prime Day dates, as early announcements negatively impact consumer buying behavior in the 8-10 days leading up to the event.

July is a critical sales month, showing higher units sold and revenue compared to other months, with a large concentration of activity centered around Prime Day.

Historical data suggests Prime Day typically occurs mid-month, starting on a Tuesday, and lasting two days. However, a shift to a four-day event is anticipated this year.

Achieving a high organic ranking before Amazon's Prime Day announcement is crucial, as there's limited time to boost rankings once the announcement is made.

Post-announcement sales dip has been observed, showcasing how buyer anticipation affects shopping trends right before Prime Day.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

What sets Amazon Canada apart from its southern neighbour? In this episode, Ali & Zamir are joined by Runda Shahar of Seller Interactive, Canada’s award winning Amazon marketing agency.

Hear how stricter regulations and bilingual packaging requirements can surprisingly play to your advantage, creating a golden opportunity with less competition. With Runda sharing valuable insights on navigating the Canadian market where Amazon boasts 40% of the e-commerce share and is steadily growing.

From shipping logistics to marketing nuances, hear about the benefits of lower competition, efficient distribution, and adapting your marketing strategy to cater to Canadian tastes and preferences.

This episode also has a playful twist, with a game of Real Versus Fictional Teams - stories are swapped about the NHL and spoiler alert: the Houston Comets aren't in the NHL! 

Key Takeaways:

The Canadian marketplace offers significant growth opportunities due to less competition compared to the US. There are fewer sellers, which makes it easier to rank and become a category leader.

In Canada, although only 60% of the population speaks English, all packaging and product instructions must be in both English and French. However, product listings on Amazon Canada do not need to be in both languages since Amazon provides automatic translation for French searches.

Entering the Canadian market comes with stricter regulations compared to the US. Products, especially those in categories like toys and children's items, must comply with Canada's regulatory bodies such as Health Canada and CSA.

Amazon holds approximately 40% of the e-commerce market in Canada, double the market share of Walmart. This indicates Amazon's strong presence and opportunity for sellers in the Canadian e-commerce space.

The Canadian e-commerce market has experienced significant growth, with an 11% year-over-year increase over the last few years, indicating a robust and expanding marketplace for potential businesses.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Amazon has dropped another bombshell: slashing FBA storage capacity in the US by up to 75%. This staggering cut has sellers scrambling, leaving us questioning whether there's more to the story. 

In this episode, Ali & Zamir explore whether Amazon is covering up a deeper issue or simply recalibrating its operations post-pandemic. As peak shopping events like Prime Day approach, inventory management becomes a formidable challenge, especially faced with the prospect of tariffs. 

We’ll dive deep into community theories, potential missteps, and the ripple effects of these changes on sellers.

We explore the possible motives behind this controversial decision and weigh whether Amazon is merely recalibrating its infrastructure post-pandemic or if a deeper issue is lurking beneath the surface.

Hear why Ali & Zamir think Amazon Haul bears resemblance to political strategies - is there a secret connection with the Trump administration? With products under $20 aiming to undermine competitors, we unpack speculative connections and peculiar coincidences with tariffs and de minimis rules.

Key Takeaways:

Amazon's Storage Policy Changes: Amazon has significantly reduced the Fulfilment by Amazon (FBA) storage capacity, with reductions ranging from 60% to 75% for many sellers. This has caused concern and frustration among sellers, especially those well-prepared for peak times like Prime Day.

Impact on Sellers: This reduction in storage capacity affects sellers' ability to maintain adequate stock levels, particularly during crucial sales periods. Even those who manage their inventory effectively are finding it difficult to adapt to these changes.

Speculation on Amazon's Motives: There is uncertainty about whether this move by Amazon is based on a specific internal issue yet to be disclosed or a strategic miscalculation. The lack of clarity is unsettling for sellers trying to plan their logistics and inventory.

Community Reactions: The changes have prompted sellers to turn to online communities, like r/FulfillmentByAmazon on Reddit, to discuss theories and share strategies for coping with the new limitations. This reflects the communal aspect of industry challenges and the search for collective understanding.

Importance of Adaptability: The situation underscores the need for businesses to stay adaptable and responsive to abrupt changes in major platform policies, emphasising agility as a crucial skill in the e-commerce landscape.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this special episode recorded at a team retreat, Ali & Zamir are joined by Leon, a talented digital marketing specialist, and James, the dynamic head of Amazon marketplaces at This Way Up.

Discover their unique career paths, with Leon sharing his journey from university straight into the team, while James shares his decision to pursue an apprenticeship with This Way Up instead of a degree. Their contrasting stories highlight the diverse career paths into the industry, and the value of getting hands-on experience in the business world. Hear how they overcame initial challenges and achieved significant sales growth, transitioning from Amazon to B2B and B2C operations with major retail partnerships. 

With the upcoming Amazon Prime Day on the horizon, we turn our attention to preparations, including the importance of inventory planning, promotional strategies, and competitor insights.

Key Takeaways:

People are Key: Building and nurturing strong relationships with people is essential for achieving growth and success in any endeavor. 

Diverse Paths to Success: There are multiple ways to reach a fulfilling career or goal, and non-traditional routes can be just as effective as conventional ones.

Big Goals Require Big Efforts: Transforming an idea into reality often requires strategic planning, hard work, and perseverance.

Global Exposure Matters: Experiencing different environments and cultures broadens perspectives and helps in both personal and professional growth.

Adaptability Leads to Opportunities: Being flexible and embracing change can open up unique prospects and drive progress in challenging environments.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

What if Amazon could redefine the very notion of delivery speed? In this episode, Ali & Zamir explore the groundbreaking ambitions unveiled in Andy Jassy's annual letter to shareholders, including Amazon's audacious goal to shrink delivery windows to under two hours.

Take a closer look at Amazon’s unwavering customer obsession, constant innovation, and long-term strategies. In particular, the introduction of "YQ," a culture shift that encourages questioning existing norms to unearth new possibilities. Inspired by "SAS Rogue Heroes," this initiative aims to push Amazon beyond operational prowess to a deeper understanding of their mission and purpose.

Hear about Amazon's strategic leap into in-house AI chip production with the inception of Trainium 2, a move set to shake up the AI landscape and reduce dependency on industry giants like Nvidia. This bold initiative is part of Amazon's broader strategy to enhance operational efficiency and embrace a more action-oriented culture. 

If you’re looking for the inside scoop of how Amazon is changing in 2025 and beyond, this episode is for you. 

Key Takeaways:

Amazon is raising the bar for deliveries, aiming for under two-hour windows in certain areas. They’re redefining what fast means and resetting customer expectations.

At Amazon, failure isn’t feared - it’s part of the formula. They constantly test new ideas, knowing innovation is impossible without taking big risks.

Amazon plays the long game. They’re not just chasing today’s profits - they’re building systems, technology, and customer loyalty that will pay off for years to come.

Amazon’s "frugality" value isn’t about cutting corners - it’s about forcing creativity. They stretch resources to innovate and challenge the status quo.

Amazon’s internal culture - centered on curiosity, questioning the status quo, and constant reinvention - sets the foundation for all its success. It’s why they thrive, even in tough markets.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Amazon's latest move to penalise sellers for not maintaining a minimum of 30 days' worth of inventory has sparked outrage. Is it Amazon tightening the screws on small sellers, or a necessary push towards better inventory management?

In this episode, Ali & Zamir unpack the complex dynamics at play, scrutinising Amazon's rationale behind these new FBA fees and exploring the impact on small sellers who are already facing challenges like supply chain disruptions. But are these fees genuinely targeting inefficiencies or simply adding another layer of cost, making it harder for smaller businesses to thrive?

Hear about the critical importance of stock management and the potential for growth when profits are reinvested wisely. Could this shift in strategy be the catalyst for breaking through business growth ceilings on the platform?

Lots of questions and things to think about this week, so we’d love to hear your thoughts on whether you think these changes are a good or bad thing for smaller sellers. 

Key Takeaways:

Amazon's Inventory Fee Policy: Sellers must maintain at least 30 days of inventory across fulfilment centres to avoid additional fees.

Operational Justification: Amazon claims the 30-day threshold is necessary for optimal system performance and faster delivery times, which encourage higher customer spending.

Financial Impact on Sellers: Falling below the inventory threshold results in extra fees, adding significant pressure on sellers, especially small businesses with limited resources.

Fee Distribution Concerns: Sellers pointed out unfair aspects of FBA fees, such as charging separate fees for multiple items shipped in the same package.

Marketplace Challenges: As Amazon and other marketplaces grow more dominant, their policies and fees increasingly erode seller margins, making competition harder for smaller players.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode of Upside, Ali & Zamir dive into the latest Amazon policy change that has sellers everywhere bracing for impact. Starting August 4th, Amazon will allow customers to leave star ratings for seller feedback without any written comment-a shift that could tank seller feedback scores overnight.

From the moment they read the email live on air (shoutout to Matthias for the tip!), the duo unpack why this “star-only” system is such a headache for brand owners and sellers alike. Without comments to explain negative ratings, sellers could see one-star feedback caused by Amazon’s own delivery issues-with no way to respond or fix the problem.

Between lighthearted banter, a rallying call for sellers to speak up, and candid frustration with Amazon’s decision-making, Ali & Zamir break down what this means for e-commerce brands, FBA users, and anyone who relies on seller reputation to thrive on the platform.

Key Takeaways:

• Star-only feedback is coming: Starting August 4th, sellers will get ratings without context-making it harder to address issues.
• Delivery issues = your problem: Most negative experiences are caused by Amazon logistics, but you’ll still take the hit.
• Amazon isn’t seeing the seller side: Policy changes often ignore the day-to-day realities of brand owners and FBA sellers.
• Customer experience could actually worsen: Feedback without context dilutes meaningful insights for both sellers and buyers.
• Speak up if you’re affected: Seller feedback scores are at risk-share your experience to push for better policies.
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To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir blend personal stories with global business lessons as they broadcast from their brand‑new studio (big thanks to Leon’s tech magic!).

Fresh from a trip to South Africa, they share the emotional experience of reconnecting with their roots - including Zamir’s reflections on his father’s journey as an early ANC member in exile. Between Springbok rugby, vibrant local culture, and a few laughs along the way, this wasn’t just a business trip - it was a homecoming.

Alongside the stories, the duo dive into the realities of international expansion: why face‑to‑face interactions with remote teams are irreplaceable, how to navigate the challenges of global e‑commerce, and why managing time zones and cultures requires more than Zoom calls and Slack threads.

Whether you’re dreaming of global growth or simply love a mix of travel, culture, and business insight, this episode will leave you inspired - and prepared to tackle remote collaboration with a new perspective.

Key Takeaways:

• Face‑to‑face trumps virtual: Building trust with remote teams is faster and stronger in person.
• Time zones are tricky: Managing international operations takes planning and empathy.
• Culture matters: Immersing yourself locally strengthens relationships and team alignment.
• Personal stories fuel business: Reflecting on history and roots can spark creative, strategic insights.
• Global growth is human first: Scaling internationally is as much about people as profit.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir cut through the noise of flashy online advertisements and YouTube gurus promising instant Amazon riches. We take a hard look at the reality behind retail arbitrage and reselling schemes that flood social media with promises of easy money and luxury lifestyles.

Discover why reselling established brands often leads to razor-thin margins and zero brand equity, and learn the critical difference between quick cash grabs and building sustainable business value. We share our own hands-on experience with retail arbitrage, including how we successfully flipped 52 label makers sourced from Aldi into a profitable Amazon venture, while explaining why this shouldn't be mistaken for a long-term business strategy.

Through honest discussion and real-world examples, we expose the limitations of following oversimplified online tutorials and highlight the importance of distinguishing between genuine business advice and content designed purely for clicks. Whether you're considering dipping your toes into product reselling or looking to build something more substantial, this episode provides the reality check you need to make informed decisions about your business future.

Key Takeaways:

The Myth of Easy Amazon Money: Those glamorous lifestyle posts from online selling "gurus" rarely tell the full story. Many quick-rich schemes focus on short-term gains rather than sustainable business building, often leaving sellers with minimal profits and no lasting business assets.

Brand Ownership vs. Reselling: While reselling established brands might generate quick cash, it offers no brand equity or long-term value. Building your own brand, though more challenging initially, creates lasting business assets and better profit potential.

Retail Arbitrage Reality: Our label maker flip from Aldi demonstrates that retail arbitrage can work, but it requires genuine market research, timing, and realistic profit expectations. Success stories shouldn't be mistaken for repeatable, scalable business models.

Spotting Misleading Advice: Many online tutorials oversimplify complex strategies to generate views rather than provide actionable business guidance. Learning to distinguish between genuine expertise and clickbait content is crucial for making sound business decisions.

Sustainable Business Building: True business success comes from understanding market fundamentals, building genuine value, and focusing on long-term growth rather than chasing the latest get-rich-quick trend.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources

In this week’s episode of Upside, Ali & Zamir explore the different types of profit margin, the distinction between gross and net, and how operating costs and fixed overheads affect each.

Hear how factors including selling price and category competitiveness influence target margins, and whether aiming for profitability on the first sale is always the best strategy, not forgetting the often overlooked costs, including Amazon selling fees, cost of goods sold (COGS), and of course, advertising. 

We advocate for maintaining a minimum 30% margin, and always knowing your total revenue requirements. By providing a deep dive into these areas, this episode aims to arm you with the knowledge needed to navigate maximising your margins. Whether you're just starting or looking to optimise your existing operations, understanding these areas can be the key to achieving the sustainable margins your business needs.

Key Takeaways:

Understanding Margin Calculation: When selling products online, especially on platforms like Amazon, calculating margins accurately is essential. Sellers need to factor in all costs, including platform fees, advertising expenses, and the cost of goods sold (COGS). Common mistakes include overlooking hidden costs or forgetting to account for their own time and effort.

Amazon Fee Structure: Sellers on Amazon should be aware of the three primary fees involved: referral fees, fulfilment by Amazon (FBA) fees, and storage fees. These fees are typically straightforward to calculate but play a significant role in determining profitability.

Cost of Goods Sold (COGS): COGS includes all costs required to produce and ship the product to a fulfilment centre, such as manufacturing, tariffs, duties, freight costs, and shipping. VAT costs can often be excluded if the seller is VAT-registered and eligible for reimbursement.

Advertising Budget Guidelines: Advertising is a critical expense for sellers, particularly when launching new products. Beginners should allocate 30%-50% of their target revenue for initial advertising, with the budget reducing over time as the business becomes established. Mature businesses should aim to spend around 10%-15% on advertising, depending on the competitiveness of their category and strategies.

Incorporating Overhead Costs: Sellers should account for additional overhead costs beyond unit-level expenses when calculating their overall margins. Overheads could include rent, software subscriptions, utilities, or other recurring business expenses that impact profitability.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Is TikTok's charm in its ability to sell products directly, or does its strength lie elsewhere?

In this week’s episode, Ali & Zamir examine whether you can leverage TikTok for product sales, and explore the unpredictability of achieving and maintaining viral success.

Uncover the truth about engaging with the platform, know the facts around data accuracy and metric transparency and gain insights into how businesses can strategically harness TikTok’s unique capabilities to enhance brand visibility amidst fierce competition.

TikTok might not be your go-to for direct sales conversions, but its potential to drive awareness and engagement is a game-changer. With roughly 25% of consumers expressing dissatisfaction with their TikTok purchases, the platform faces challenges in standing toe-to-toe with retail giants like Amazon and Walmart. 

Explore how TikTok’s viral nature can be a powerful ally by directing traffic to direct-to-consumer platforms, enhancing brand presence, and connecting with wider audiences. Clearly It isn’t going to replace traditional sales channels, but by amplifying your reach and engagement in the digital marketplace, TikTok can help redefine your business strategy.

Key Takeaways:

Virality is crucial but unreliable: TikTok success often depends on going viral, but maintaining consistent performance is very challenging.  

Misleading impression metrics: TikTok counts extremely brief views as impressions, making total views unreliable for gauging engagement.  

Restricted retention data: TikTok limits access to detailed engagement metrics, making campaign analysis harder.  

Affiliate model advantages: TikTok’s commission-based affiliate system boosts sales-focused promotion, unlike some other platforms.  

Copycats affect post-viral success: Viral sellers often face competition from imitators, making repeated viral success harder.  

Diversify for sustainability: Leveraging TikTok’s store page, search features, and affiliates can help businesses build consistency. 

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode of Upside, Ali & Zamir step out of the usual B2C spotlight and into the fast-growing world of B2B e-commerce. They explore how platforms like FAIRE.com and Ankor Store are shaking up wholesale, giving independent brands and retailers an easier, faster, and more profitable way to do business.

From explaining how these platforms work, to sharing real-world experience from their own brands, the duo reveals why this “old-school” industry is finally seeing serious disruption—and why your brand might be missing out if you’re not involved.

FAIRE.com and Ankor Store are redefining the wholesale process for independent brands. Instead of juggling dozens of small store relationships or relying on outdated wholesale systems, sellers can list products online for retailers worldwide to order at trade prices and volumes. Ali shares how his own brand leverages these platforms to streamline admin, improve cash flow, and reach a global customer base—all while avoiding the headaches of traditional wholesaling.

The conversation also covers the platforms’ commission structures, special benefits like 0% lifetime commission on referred buyers, and how they make payment terms and shipping easier for both sellers and buyers. Listeners get practical tips on which product categories thrive on these marketplaces and why even pajama-clad entrepreneurs can fulfill wholesale orders from home.

• B2B is booming: FAIRE.com and Ankor Store open global wholesale opportunities far beyond traditional, geography-bound wholesalers.
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• Payment terms without the hassle: Sellers get paid upon dispatch, while buyers enjoy up to 60 days of credit—no chasing invoices.
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• 0% lifetime commission: Refer your existing customers and FAIRE will process their orders commission-free, forever.
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• Lower fees than traditional wholesale: Standard commissions (15% first order, 25% after) can still be less than legacy wholesale margins.
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• Diverse product fit: Grocery, apparel, home décor, candles, stationery, kids’ products, and more do well on the platform.
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• Easy integration & fulfillment: Process orders via FAIRE.com, Ankor Store, or even link directly to Shopify.
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• Work from anywhere: You can fulfill wholesale orders from your home—no big warehouse required.
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To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir dive into one of the biggest shake-ups in digital marketing history: Google’s default switch to AI search results in the UK. With organic clicks already down by more than 50%, brands that have long relied on SEO are suddenly facing a new reality—and the guys break down what this means for e-commerce sellers right now.

For over 20 years, organic Google rankings have been the backbone of e-commerce growth. But with AI-generated answers now appearing at the top of search, users no longer need to click through multiple links to find what they’re looking for. Research shows that only 1 in 100 AI results even gets clicked, leaving traditional SEO strategies in serious jeopardy.

Ali & Zamir explain why this matters so much for D2C businesses, how it impacts the delicate balance between SEO and paid ads, and why the future of traffic is shifting to marketplaces, Meta, TikTok, and AI-driven recommendations. They also share practical strategies for optimizing content so your brand can still show up in the age of “AI gods.”

• Organic traffic collapse: Google’s AI switch has already caused a 50% drop in organic clicks in the UK.
• SEO isn’t dead, but it’s different: Brands must adapt descriptions, blogs, and content to be recognized as authorities by AI crawlers.
• Marketplaces are safer bets: Amazon, eBay, and others may benefit as customers seek reliable fulfillment and trust.
• Meta & TikTok ads are rising: Eye-time is shifting, and so must your ad spend.
• Optimize for AI: From ChatGPT to Google’s Gemini and beyond, sellers need to craft content that answers customer questions directly.
• Diversify traffic sources: Don’t worship just one “god”—spread your bets across multiple platforms.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir break down a massive change that could blindside thousands of UK and EU sellers shipping into the US: the end of the $800 de minimis exemption. Starting August 29th, shipments into the US from the UK and beyond will no longer qualify for duty-free entry, meaning brands could suddenly face hefty taxes and fees per parcel.

For years, UK and EU sellers have relied on the de minimis rule to ship products under $800 into the US without paying duties. But with the rule scrapped—following earlier restrictions on China—sellers who don’t adapt risk surprise bills in the tens of thousands.

Ali & Zamir explain how this change mirrors the chaos of Brexit and why many small online retailers are especially vulnerable. Using a real-world case from one of their brands (where 25% of revenue comes from US sales), they outline the costly risks of continuing “business as usual” and reveal practical steps to safeguard revenue streams.

Listeners will learn the ins and outs of compliance—sales tax, EORI-style IDs, US labeling, and returns—while also hearing how this shift might actually be turned into an opportunity to level up operations for better customer experience.

• De minimis exemption ends August 29th: UK and EU parcels to the US will no longer be duty-free.
• Big financial risk: Sellers could face $80–$200 per parcel in fees plus duties, making direct shipping unviable.
• 3PL or Amazon FBA required: To continue US sales, bulk-ship into the US and fulfill via a third-party logistics provider or Amazon’s multi-channel fulfillment.
• Sales tax compliance is mandatory: Sellers holding US stock must register with tools like TaxJar, Avalara, or Outpost.
• US-compliant packaging & returns: Labeling, FDA requirements (for food/beauty), and a local returns address are essential.
• Silver lining: US-based stock means faster delivery, higher conversion, and the potential to scale revenue.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.