We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
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Moving with Purpose: Why Fun Matters More Than We Think
Saison 3 · Épisode 7
vendredi 1 mai 2026 • Durée 42:47
In this episode, we sit down with Karly Nygaard-Petersen, Senior Manager of Corporate Purpose at BCAA and a key leader behind Evo Car Share. Karly operates at the fascinating intersection of corporate strategy and academic research, exploring how a legacy organization can evolve into a purpose-led engine for social good. While many view car sharing as a purely logistical solution, Karly is redefining it as a tool for community impact and a sustainable shift in how we inhabit our cities.
Beyond her executive role, Karly brings a unique perspective through her doctoral research into the fun factor of micro-mobility. She argues that the key to getting people out of personal cars isn't just about utility, it’s about the joy of the experience. By focusing on the psychology of the ride, Karly is helping bridge the gap between urban transit needs and sustainable behaviour change. Our conversation dives into the future of the sharing economy and why making the green choice the most enjoyable one is the fastest route to a better, more connected city.
Dr. Karly Nygaard Petersen leads mobility marketing at Evo Car Share and BCAA, where she advances the organization’s mobility brands and growth strategy. She has also led BCAA’s work in the impact space, helping evolve its community impact and purpose driven initiatives, bringing to life BCAA’s purpose to empower British Columbians to move forward. Evo is North America’s fastest growing car share.
Nygaard Petersen is also Associate Faculty at Royal Roads University’s School of Business and has published in both academic journals and popular media. She holds a BA in English Literature and Visual Arts, an MBA, and a doctorate focused on consumer culture shared mobility, & sustainability.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
Thank you for tuning in to another episode of Up to So Good!
Purpose in a Cup: Eightbillion’s vision to heal the planet through sustainability and nutrition
Saison 1 · Épisode 2
vendredi 17 avril 2026 • Durée 32:06
EP02: In this episode, we welcome Holly Xing, the visionary founder of B Corp and 1% for the Planet, Eightbillion. Holly is not only a biochemist and nutritionist but also a passionate entrepreneur driven by a desire to create positive change. Following her commitment to physical and emotional health and sustainability, Holly has developed a unique, nutrient-rich, low-caffeine functional beverage aimed at nourishing both her community and the planet. Holly's innovative creation, JostArriba, is a brain & mood boosting coffee alternative that is reimagining the power of our daily sips! Join us as we explore her journey, the science behind her creation, and her mission to promote health and wellness on a global scale.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
About Holly
Holly Xing graduated from University of British Columbia with a degree in Nutritional Sciences. She is a research and formulating scientist specializing in the innovation of food and beverage that deliver natural nootropics and adaptogens to improve brain and mental health.
She is the co-founder and the Chief Wellness Officer of Eightbillion, a Certified B Corporation, which is part of the movement towards healthier humans, all Eight Billion of us on our beautiful planet.
Seaweed to CEO: From a kitchen experiment to compostable algae plastic alternative
Saison 1 · Épisode 1
vendredi 3 avril 2026 • Durée 53:09
EP01: Our world runs on plastic, possibly one of the most versatile materials man has ever created. Unfortunately, it is wreaking havoc on our environment and our health. In this episode, we sit down with Ranah Chavoshi, a marine biologist with expertise in aquatic toxicology and seaweed agriculture. Ranah shares her journey, from experimenting in her kitchen to launching a groundbreaking biotechnology company. Join us as we dive into the unique promise of seaweed in reducing our dependence on plastic, and how her innovations are making headlines and positioning Canada as a global leader in sustainable innovation.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
About Ranah
Ranah is a marine biologist specializing in aquatic toxicology and seaweeds. She has over 8 years of working in academia, industry, and non-profits conducting research, community-led ecological restoration, and teaching. She also advocates for equity, diversity and inclusion in science and innovation. She is currently the co-founder and CEO of PhyCo Technologies Inc., a marine biotechnology company that focuses on developing biomaterials from seaweed grown in partnership with Indigenous Nations.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Hitting the Pause Button Until Mid April
Saison 3
vendredi 20 mars 2026 • Durée 00:35
Thanks so much for listening to Up To So Good, the podcast that explores the purpose of business. Our host, Leena, is currently leading a creative shoot overseas, so we will be hitting pause on new episodes until mid-April.
In the meantime, we’ll be sharing our fan-favorite episodes on our regular schedule, so if you’ve missed any of these conversations from earlier seasons, this is your chance to catch up. Thank you again for tuning in, and we’ll be back with inspiring brand-new content in April. See you soon!
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
Comfort First: A New Approach to Breastfeeding Tech
Saison 3 · Épisode 6
vendredi 6 mars 2026 • Durée 52:44
In this episode, we sit down with Shahzrad (Shaz) Tayebi of Mama Milk Innovations, a company on a mission to transform breastfeeding technology by designing products that work with biology,not against it. Shaz discusses how biomimicry is reshaping everything from soothers to breast pumps, why traditional lactation tools have long needed disruption, and how thoughtful innovation can support both the physical and emotional experience of mothers. It’s a powerful conversation about women’s health, design, and what happens when empathy meets engineering.
Shaz is a lactation consultant and former midwife with more than 30 years of experience working with moms and babies. She now has a startup focused on innovative solutions for babies and new parents, mainly a completely different breast pump.
Breastfeeding video: https://mamamilk.ca/https-vimeo-com-ondemand-weremammalsprofessional/. Investors link: https://mamamilkinnovations.com/seed/
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Many Paths, One Purpose: Madeleine Shaw on Social Entrepreneurship and Sustainable Business
Saison 3 · Épisode 5
vendredi 6 février 2026 • Durée 01:02:56
In this episode, we chat with Madeleine Shaw, a serial social entrepreneur, author, and changemaker whose work spans sustainable menstrual products, upcycled fashion, and community driven initiatives.
Madeleine first made her mark in the early 1990s by founding everyware designs, a sustainable design studio, and later co‑founding Lunapads (now Aisle), one of the world’s earliest B Corporations to commercialize reusable, eco‑friendly menstrual products. Through Aisle, she helped build a sustainable menstrual care category and contribute to menstrual health education and access in communities around the world.
Madeleine’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, distills her philosophy that business tools can be powerful vehicles for social change, and invites more people to bring their unique vision into purposeful work.
Today, she continues to explore creative, regenerative practice from upcycling textiles and teaching sewing workshops to mentoring emerging changemakers, all rooted in a deep belief that all purposeful projects can help reshape how we live, work, and care for each other.
I am a serial social entrepreneur, designer and author based on unceded traditional Coast Salish territory. I have founded and co-founded multiple for-profit and charitable organizations, most notably Aisle (formerly Lunapads), a groundbreaking B Corporation that was one of the first companies worldwide to champion sustainable menstrual health and equity. In 2025 I re-launched everyware designs, the fashion label that I originally founded in 1993. Lunapads were among hundreds of products, accessories and garments that I designed and made until 2000, when I elected to dedicate myself to Lunapads' development. Following the sale of the company in 2023, I felt called to revisit my former creative passion, this time through upcycling. My first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, was published in October 2021. (she calls herself a textile alchemist)
Unraveling Fast Fashion; A Conversation with Threading Change on Sustainability in Fashion
Saison 1 · Épisode 5
vendredi 23 janvier 2026 • Durée 50:22
Threading Change is on a mission to take the fashion industry from “fast and furious” to “slow and sustainable.” This youth-led powerhouse is all about stitching together a world where your clothes don’t cost the Earth (literally). They champion circular economies, climate justice, and feminism while calling out the fashion faux pas of the fast fashion industry. By empowering brands, policymakers, and everyday shoppers to rethink what they wear, Threading Change is proving that ethical fashion isn’t just trendy—it’s the future.
Sophia Yang
Sophia is the Founder & Executive Director of Threading Change, the world's leading youth-led ethical fashion and circular economy organization. Threading Change specializes in facilitating creative events, convening unlikely allies, and initiating valuable industry and citizen connections to co-create a fashion industry that is equitable, youth-driven, and climate-resilient.
Sophia also dedicates her time to working as a Corporate Campaigner at Canopy Planet, collaborating alongside the world's leading fashion and consumer packaged goods brands to ensure that ancient forests are kept out of supply chains.
Sophia is the recipient of the City of Vancouver's Greenest City Leadership Award in 2022, Corporate Knights’ Top 30 Under 30 Sustainability Leaders in Canada list in 2021, Starfish Canada’s Top 25 Under 25 Environmentalists award in 2017 and 2018, has attended the United Nations Climate Change Conference four times, and DJs as 'KALEIDO' in her spare time.
The Psychedelic CEO: an existential crisis led to the transformative powers of Ayahuasca
Saison 1 · Épisode 3
vendredi 9 janvier 2026 • Durée 01:05:11
An existential crisis prompted Murray Rodgers, an Alberta oilman, to seek answers at a spiritual retreat in Costa Rica. There, he discovered the transformative power of Ayahuasca, a plant medicine that helped him heal old wounds and grow as a leader. Inspired by this journey, Rodgers wrote The Psychedelic CEO, where he explores how psychedelics like Ayahuasca can unlock individuals’ full potential, not just personally but professionally as well. This life-changing experience ultimately led him to leave the oil industry and transition into starting cleaner sustainable initiatives, specifically in Hydrogen Energy.
In addition to being the author of 'The Psychedelic CEO', Murray Rodgers is currently a co-founder of Kingfisher Energy, a hydrogen exploration company, and is a co-producer of a pilot for new docuseries entitled “The Alpha Myth”. He also hosts retreats in Alberta and Costa Rica for business leaders.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Taking a holiday break and will be back January 30th 2026!
Saison 3
mardi 30 décembre 2025 • Durée 00:29
We're taking a little recording break for December, but don’t worry, we’ll be back January 30th, 2026. In the meantime, catch up on our most popular episodes dropping on our regular schedule. Thank you again for tuning in!
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on . Let us know what you think of the podcast and if you have any topic or guest suggestions.
Capitalism With a Conscience
Saison 3 · Épisode 4
vendredi 12 décembre 2025 • Durée 45:52
In this episode, we dive into the impactful work of Hanae Bezad, a social entrepreneur and conscious leader advancing purpose-driven change at multiple levels. Hanae discusses her role with Boann Social Impact, where she helps drive investments that support inclusive economic growth, climate solutions, social enterprise and underserved communities across Canada.
She also shares her mission with Beehane, her advisory and ecosystem-building practice focused on empowering Black, Indigenous, and Women of Colour changemakers, and nurturing tech-enabled, sustainable ventures that create meaningful impact.
Throughout the conversation, Hanae highlights the importance of values-aligned business, conscious leadership, and investing in people and systems that reflect the world we want to build.
Hanae Bezad is an impact entrepreneur, investor, project manager, board advisor, and author of Being Other, a personal reflection on culture, gender, and identity. Her multidisciplinary work bridges government, international development, civil society, and the private sector, with a focus on technology, sustainability, inclusion, and creative, feminine leadership.
Born and raised in Morocco, she has lived and worked across Europe, Africa, the Americas, and Asia, supporting impact-driven, tech-enabled, and creative ventures with diverse partners. Her work champions the leadership of Black, Indigenous, and Women of Color (BIWOC), emerging entrepreneurs, and cultural innovators driving systemic change. She currently serves as Director of Market Development at Boann Social Impact.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
Thank you for tuning in to another episode of Up to So Good!
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
Thank you for tuning in to another episode of Up to So Good!
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
Thank you for tuning in to another episode of Up to So Good!
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
Thank you for tuning in to another episode of Up to So Good!
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.
We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!
Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
Thank you for tuning in to another episode of Up to So Good!
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