Up Next with Gabriella Mirabelli

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https://www.upnextpodcast.com/episodes/286
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UN 365 - Mason Breeding. Gaming Influencers.

Épisode 365

jeudi 29 mai 2025 • Durée 27:07

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

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UN 364 - Doug Hall. Proactive Problem Solving.

Épisode 364

jeudi 22 mai 2025 • Durée 25:47

In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those closest to the work. The conversation focuses on moving beyond simply fixing problems to proactively preventing them.

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UN 363 - YPulse. Ad Effectiveness and DEI.

Épisode 363

jeudi 15 mai 2025 • Durée 28:03

In this interview, YPulse’s MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers’ strong commitment to DEI.

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UN 362 - Karpukhina & Wang. A Silly Strategy.

Épisode 362

jeudi 8 mai 2025 • Durée 26:29

Unlock your creative potential with the "Be Silly" strategy.

In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.

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UN 361 - IJRM. Generative AI in Marketing.

Épisode 361

jeudi 1 mai 2025 • Durée 29:02

An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman" imagery.

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UN 360 - Rana Faure. Making the Most of Photography.

Épisode 360

jeudi 24 avril 2025 • Durée 25:07

Photography expertise for personal branding and business success.

In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding image rights. Listen for practical tips for elevating your professional image.

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UN 359 - YPulse. Social Behaviors & 20s trends

Épisode 359

jeudi 17 avril 2025 • Durée 28:21

MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok’s role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.

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UN 358 - Steve Kazanjian. AI-powered Social Marketing.

Épisode 358

jeudi 10 avril 2025 • Durée 28:07

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

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UN 357 - IJRM. Humans v. Hal (A meta-analysis of 20 yrs of research into consumers and AI)

Épisode 357

jeudi 3 avril 2025 • Durée 25:26

In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various contexts.

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UN 356 - Bringing B2C Creativity to the B2B World.

Épisode 356

jeudi 27 mars 2025 • Durée 26:26

In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.

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Up Next with Gabriella Mirabelli – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

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Liens partagés entre épisodes et podcasts

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Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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