Explorez tous les épisodes du podcast Unicorn Messaging
| Titre | Date | Durée | |
|---|---|---|---|
| 22: [PINCH OF GLITTER] Standing out in 2025 with your messaging is EASIER than ever | 26 Jun 2025 | 00:18:22 | |
How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same? It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking: What do we do? In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something. What You’ll Learn:
Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 21: [PINCH OF GLITTER] The no-shame crash course into messaging strategy | 22 May 2025 | 00:23:37 | |
Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging. Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... but can you define it for me? So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means. You'll learn today:
Ready to Craft Messaging That Converts and Connects? Not quite ready for the full deep dive? 4 Examples of What You Get With The Brief Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 14: Your brand is pretty, but not selling? Crafting a verbal brand that actually SELLS | 20 Nov 2024 | 00:26:32 | |
There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something. So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! For more on brand strategy check out Episode 4: HERE Check out the: Crafting Your Verbal Brand Workbook 4:07 Company One Liners for Founders 5:23 Problem Articulation for Founders 6:56 Solution Articulation for Founders 8:12 Differentiators for Founders 9:34 Ideal Client Avatar for Your Business 12:29 Product Suite Articulation for Your Business 15:07 Headline Bank for your Business 15:43 What's Your Founding Story? 17:00 Instagram bio for Founders 18:07 What's in Your Founder Bio? 19:10 Finding Your Brand Voice for your Business Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 13: How to get in front of your dream target audience with podcasting with Arielle Nissenblatt | 31 Oct 2024 | 00:27:24 | |
How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 12: 8 honest productivity hacks for your business | 17 Oct 2024 | 00:19:08 | |
Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.) Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you. Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I think this list will get you there. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 11: Embrace your Enneagram and expand your business and self | 07 Oct 2024 | 00:49:20 | |
Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that builds trust, promotes empathy, and turns teams into unstoppable forces. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 10: How to create effective content for your business in less time | 21 Sep 2024 | 00:39:21 | |
You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 09: Making “the ask” less scary and 6 steps to pitch with confidence | 03 Sep 2024 | 00:32:48 | |
What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with rejection and how do you know when no is really a no? I know at the end of this episode, you're going to feel so much better about pitching and you can start asking and going for your dreamiest stretchiest goals. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 08: Differentiating your business and how to go against the grain in your industry | 20 Aug 2024 | 00:38:26 | |
Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn't have to take months. With strategic planning and her unmatched creativity, it can happen in a single day, yes ONE day.
To Connect with Bailey: Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 07: Hustle vs. flow culture and finding your happy medium | 07 Aug 2024 | 00:25:31 | |
The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach all day and make epic amounts of passive income while drinking a margarita? Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 06: Putting out fires as founders and all things grit with Carrie Sporer | 23 Jul 2024 | 00:33:23 | |
If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 05: Create breakthroughs, get better results, and take your time back as founders | 09 Jul 2024 | 00:22:11 | |
What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your power so you can create powerful breakthroughs. I believe breakthroughs shouldn't just be shower light bulb moments, they should and can be intentional and that is with a little something called "CEO Days." I also want to share my storytime with one of my biggest breakthroughs when I jetted off to Antarctica far far away from my business and the world. Let's get into it! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 20: [MAGIC MOMENT] The messaging mistake I confused for my best move ever | 08 May 2025 | 00:18:01 | |
Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 04: Your brand voice is the not-so-silent secret to more sales. Discover it in 20 minutes. | 01 Jul 2024 | 00:19:45 | |
Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go from bland, we're selling a product to a complete transformational offering where people need to buy your thing and then buy your thing again and stay with you for life. Your brand voice will separate you from the crowd *if* you invest in crafting it intentionally. And today, we are going to run through an exercise that will help you discover your brand voice in under 20 minutes. We also will cover:
Check Out The Brand Voice Take Off Guide! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 03: Hiring generalists, building better teams, and building a startup home you want to live in | 01 Jul 2024 | 00:44:09 | |
Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on the perfect expert to make hiring the right team easier and more streamlined for your business.
To connect with Shaina Anderson: Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 02: What's the right decision? Discover your values and ask them. | 01 Jul 2024 | 00:18:40 | |
This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them to make decisions, because if you can master this skill, you will have so much more self-trust in your ability to steer the direction of your company.
For more on discovering your values check out: Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 01: Meet your host: Becoming bold, dreams for the pod, and of course, a spicy rejection story | 01 Jul 2024 | 00:47:57 | |
Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being interviewed by my close friend and fellow podcast host, Chelsea Turgeon. In this episode, we are covering:
To connect with Chelsea: Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| What is Unicorn Messaging? | 20 Jun 2024 | 00:04:10 | |
Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 19: [HELP ME] How to position multiple offers so they 'play together' instead of compete | 17 Apr 2025 | 00:46:11 | |
Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers. So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode. We dive into:
Find Your Brand's Superpower: Take the Quiz Key Points:Brand messaging, competing messaging, brand strategy Chapter Marks: ⏳ [00:00:00] - Overcoming Fear of Multiple Offers ⏳ [00:12:45] - How to Avoid Competing Messaging ⏳ [00:20:15] - The Key to Differentiating Your Brand ⏳ [00:30:40] - Final Takeaways & Action Steps Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 18: [HELP ME] Create luxury brand messaging AND keep your brand personality | 03 Apr 2025 | 00:37:28 | |
Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients? In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge. Key takeaways:
Connect with Lucy:
Connect with Sarah Beth:
Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| Goodbye Bold Founder, Hello Unicorn Messaging! | 03 Apr 2025 | 00:09:19 | |
Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| What is Unicorn Messaging? | 03 Apr 2025 | 00:04:10 | |
Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging. My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting verbal brand strategies for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchies goals.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 17: M&A 101 for Female Founders: Debunking the Myths that Buying and Selling Business is Hard | 26 Dec 2024 | 00:44:36 | |
Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat. 00:00 Introduction to Business Acquisition 00:49 Meet Lacey Madison: Business Acquisition Expert 03:05 Debunking Myths About Buying and Selling Businesses 04:36 The Financial Realities of Business Acquisition for Female Founders 09:33 Operational Readiness for Acquisitions for Female Founders 14:05 Exploring Asset Acquisitions 20:08 Finding Acquisition Opportunities 23:20 Networking and Due Diligence 24:35 Strategies for Selling a Business 26:37 Preparing Your Business for Sale 28:03 Documentation and Data Rooms 30:22 Evaluating Potential Buyers 32:05 Building a Sellable Business from the Start 32:22 Lifestyle vs. Sellable Businesses 35:02 The Importance of Clean Operations 37:02 Tough Love for Aspiring Entrepreneurs Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 16: 7 ways to actually hit your 2025 founder goals and have the most profitable year yet | 12 Dec 2024 | 00:29:10 | |
Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||
| 15: Is your brand authentic? Let's find out. | 28 Nov 2024 | 00:56:16 | |
Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. 04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT 36:32 Building Trust and Authenticity as a Service Based Business 44:58 Consistency in Sales and Marketing as a Service Based Business 49:47 Foundations and Marketing Strategies for Serviceprenuers 51:55 Programs and Community for Servicepreneurs
Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz | |||