👉 Join Unicorn Messaging and put your messaging into a category of one✨

This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too.

Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content.

So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every bio under the sun, and I’m going to walk you through three opportunities in this episode to create a bio that will help you stand out from the rest.

In this episode we dive into:

•  Why your Instagram bio might be the reason you’re not able to grow followers on Instagram
• The biggest mistakes I saw after roasting 55 bios (and why most get ignored)
• How to shift your messaging from “what you do” → “why it matters”
• Why leading with your title is hurting your conversions (and what to say instead)
• How to bring your brand voice into your bio so you actually stand out
• The problem with overused buzzwords 
• How to replace generic language with specific, relatable phrasing
• Why listing what you post in your bio is a wasted opportunity
• How to create a strong “through line” that makes people feel connected instantly
• The real purpose of your Instagram bio 
• Simple tweaks you can make today to turn profile visits into follows

Ready to stop blending in and finally nail your brand voice, messaging, and Instagram bio?

👉 Join Unicorn Messaging and put your messaging into a category of one✨

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent.

Not because she has an ego. Not because she thinks she’s above putting it into one sentence. But because what she does feels too big for one sentence. The way she transforms lives, the way she creates value, the way she shifts something in someone, it feels too profound to reduce.

You’re meant to create. You’re not meant to niche down into some tiny box. You don’t feel like you have one ideal client. You feel like you’re here to create incredible transformation in the world.

And if that’s you, you probably heard the intro to this episode and thought, finally. Finally someone is making a messaging episode for me.

Today we are diving into:

• Why you are feeling like your business is  “too big to niche” 
• The fear of being boxed in, watered down, or forced into a niche that doesn’t fit
• Why vague messaging keeps powerful women stuck at 50% of their potential
• How to find your real messaging 
• How to have the courage to polarize instead of trying to be liked by everyone

Here are two ways to join my world:

✨ Take the Brand Messaging Superpower Quiz

Discover your messaging strengths, blind spots, and how to immediately strengthen your voice.

🦄 Or Join Unicorn Messaging (The Membership)

Inside, we turn your magic into clear, crisp messaging that:

• Feels expansive (not boxed in)
• Attracts aligned clients
• Converts without you over-explaining
• Makes you unforgettable in your industry

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine.

Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themselves, buying flashy cars, and saying, “I’m in sales, I can help you get into sales.”

And maybe you even have a specific name popping into your head — Shelby Sapp. Sales has officially become cool.

So today, I’m giving you a counter perspective. If you love that vibe — amazing. But if you’re the person who thinks, “I can’t sell like that. I don’t even want to,” this episode is for you. Because even though I’m a sales copywriter, I realized something wild… I’m actually kind of bad at sales — and still scaled to $30K months.

 What You’ll Learn:

• Why you don’t need to master traditional sales tactics to scale your business
• How I grew to $30K months without cold pitching or pushy sales calls
• The difference between sales skills and sales messaging (and why messaging wins)
• The “anti-pushy” approach to attracting clients who are already ready to buy
• How to make your messaging do 90% of the work before you even get on a call

You don’t have to be a closer. You don’t need scripts, frameworks, or fake rapport to make sales. The right sales messaging can sell for you — so you can stop forcing it and start scaling with ease.

Mentioned in This Episode:

• Unicorn Messaging Membership – Monthly copy roasts, co-creation calls, and behind-the-scenes strategy to make your messaging magnetic.
• 1:1 Consulting with Lucy – Private calls or Telegram support to turn your messaging into your best salesperson.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. 

You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every personal brand’s dream. 

But once they’re obsessed, how do you make sure your core message resonates just as deeply as your personality?

Today, I’m speaking directly to the “activators”—the ones whose presence alone lights people up. You already have the natural brand voice that hooks people in, but now it’s time to refine it so your audience isn’t just obsessed with you, they’re obsessed with buying from you.

Inside this episode, I’ll cover:

• How to turn your natural magnetism into sales copy that sells without draining your energy.
• The difference between being remembered and being bought from—and how to bridge that gap.
• Why clarity in your messaging strategy is the key to scaling your impact and income.
• My step-by-step “homework” to get your brand voice aligned with your offers so your audience can’t wait to say yes.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Who else is tired of getting friend-zoned in business?

People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving.

They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you.

So what are we going to do about it?

Today, I’m breaking down exactly how to move your audience from “I adore you” to “I just bought from you.” Because let’s be real—you didn’t build your brand just to collect compliments. You built it to grow, to scale your business, and to position yourself as the only one who can solve your dream client’s problem.

We’ll cover:

• The 3 biggest mistakes keeping you stuck in the Bestie Zone
• Why being too relatable in your messaging actually blocks brand growth
• How to shift from friendly to activating with clarity and confidence
• Tangible strategies to position your brand as irresistible (without losing your warmth or personality)

If you’ve been wondering why people engage with your content but don’t buy, this episode is your wake-up call.

Because here’s the truth: branding is more than a pretty vibe—it’s about messaging that moves people. And when you nail your positioning, you won’t just have fans… you’ll have paying clients who can’t wait to work with you.

Ready to stop being “everyone’s bestie” and start being the brand they buy from?
→ Tune in now and let’s get you out of the Bestie Zone for good.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing.

When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinpoint the problem. And once you can name it, you can actually fix it with intention and strategy. So, that’s exactly what we’re covering today.

Today we will learn: 

•  The real difference between copywriting and content writing (and how to spot it instantly)
•  How brand messaging is the foundation for both content and sales copy
•  Why shortcuts with content are forgivable, but shortcuts with copy can tank your sales
•  Where tools like ChatGPT and VAs can help—and where they definitely can’t
• How good sales copy literally sells for you in your sleep

By the end, you’ll know exactly how to hire the right words for the right job, and why investing in strong brand strategy and messaging makes your business unforgettable.

 If you loved this episode, you’ll also want to check out:

• [Crash Course: What Is Brand Messaging?]
• [12 Essentials for Your Brand Messaging]

if today’s episode sparked something for you, I’d love it if you left a review on Apple Podcast or a quick star rating on Spotify. It means the world and helps more entrepreneurs, founders, and small business owners find this podcast.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.

Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you.

We’re talking:

• Why “empowered” is the beige of branding
• The one question that’ll reveal if your sales copy has conviction
• What to do when people don’t get your message 
• How to know if your words are creating magnetic, unforgettable brand vibes
• The true power behind bold branding and brave articulation

This isn’t just about words. It’s about the energetics of messaging, and how conviction—not cliches—is what creates a brand people can’t stop talking about.

 So if you’ve ever doubted your word choice, your voice, or your message—this one’s your permission slip to get weird and own it.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.

Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy.

💡 In This Episode, You'll Learn:

• Why even great businesses fall flat without a strong messaging strategy
• The 12 core elements of high-converting brand messaging
• How to clearly articulate your mission, one-liner, differentiators, and more
• The major difference between knowing your message and articulating it (this is the golden ticket, friend)
• Why your Instagram bio might be sabotaging your business (yep, it’s that deep)
• How to turn your copy into a magnetic, must-read experience that grows your business with ease

This Episode is Perfect For You If:

• You know your business is good—but it’s not being seen or heard the way it should.
• You're DIYing your brand voice and keep getting stuck.
• You're rebranding, launching, scaling—or just so over being overlooked.
• You want brand messaging that grows your business, converts cold leads, and gets you noticed.

Check Out Ep 21: No-Shame Messaging Crash Course 

 Resources & Links:

Explore The Brief: https://www.mywritehandwoman.com/the-brief

Examples: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf 

https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf 

 Workbook: https://www.mywritehandwoman.com/the-workbook

Contact Me for The Brief: https://www.mywritehandwoman.com/contact

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.

IN THIS EPISODE, WE GET INTO:

•  Why your offer might be the best kept secret—and how that's quietly ruining your biz
•  The truth about selling without needing people to “experience you” first
•  A real story about my content repurposing specialist (yes, she knows I’m telling it 👀)
•  The exact messaging mistake so many women are making (and how to stop)
•  What a messaging strategy that actually converts looks like

This is your tough love chat from your friendly Messaging Mama Bear—because you deserve to be impossible to ignore.

IF YOU’VE EVER SAID…

• “People LOVE my offer once they’re inside… it’s just hard to get them in the door.”
• “I wish my copywriting actually sounded like me.”
•  “I hate feeling like I’m begging people to buy.”

Then it’s not your offer. It’s your messaging. Let’s fix that.

Work With Her: https://www.instagram.com/schreckengostcreative/ (Say Lucy sent you from the Unicorn Messaging Podcast)

Book a Messaging Intensive: https://www.mywritehandwoman.com/messaging-intensives

Find Your Brand Messaging Superpower: Take the Quiz

Contact Me: https://www.mywritehandwoman.com/contact

This episode is your go-to for leveling up your marketing messaging, clarifying your messaging strategy, and finally letting your copywriting match the magic of your offer.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?

It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking:

What do we do? 

In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something.

 What You’ll Learn:

• Why most AI-generated copy is... mid at best (and what to do instead)
  
  
• How to hook your audience in the attention economy and make them cry in the feelings economy (in a good way)
  
  
• The one-liner that defines “modern messaging” in 2025
  
  
• Practical ways to use AI for clarity (not creativity)
  
  
• The underrated rebellion move that’s making brands unforgettable right now
  
  
• How to write sales copy that sells without sounding like everyone else
  
  

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging.  

Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? 

So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... 

but can you define it for me?

So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means.

 You'll learn today:

•  What brand messaging really is (and what it’s not)
•  The 3 messaging mistakes that are quietly sabotaging your business
• Why your visuals mean nothing without the verbal brand to match
•  How strong messaging makes sales easier, marketing more fun, and copywriting a total breeze
• A behind-the-scenes look at my signature offer, The Brief, and how it gives entrepreneurs the copy foundation they’ve been craving

Ready to Craft Messaging That Converts and Connects?
Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion.
Grab all the juicy details + examples HERE

Not quite ready for the full deep dive?
 Take my quiz: What’s Your Messaging Superpower?

 4 Examples of What You Get With The Brief 

1:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf

2:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf

3:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c92a4e/1736765064285/The+Brief+-++ReplicAIDE+.pdf

4:https:

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Put yourself in a category of one. Join my private Unicorn Messaging Membership: Join Here

Happy year of the fire horse, everybody. As a fun way to kick off this very momentum-driven year, I want to take a quick trip down memory lane and talk about my best and worst business decisions from last year.

I’m going to be as transparent and real as I can so you can see what truly propelled me forward  and what I spent way too much time and emotional energy on that probably could’ve been avoided.

Today I’m telling you about the big risks. The ones that paid off… and the ones that completely drained me and sucked me dry. I have zero regrets though, because now I get to use all of it to build an even stronger year of the fire horse. Frankly? I’m going balls to the wall this year.

So if you’re in that vibe with me, let’s do our last little snake shedding together.

In this episode, I break down:

• Launching Unicorn Messaging and why messy momentum wins
• Publicly declaring I’d become a global speaker (and “failing” out loud)
• The rebrand that tanked my revenue and the one that made it explode
• Why I’ll never underprice my brilliance again
• Discernment with events, platforms, and offer models

This one is about brand messaging, visibility, high-ticket strategy, and building a personal brand that actually feels like you.

If you’re done competing to be the best and ready to position yourself as the only, this is your activation.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath-  because this is my speciality. 

Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? 

In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers.  

So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode.

We dive into:

• Why having multiple offers doesn’t mean your brand message has to be confusing
• Strategies for keeping your messaging clear and powerful
• Common brand strategy mistakes and how to avoid them
• The key to differentiating your brand in a crowded market

Find Your Brand's Superpower: Take the Quiz
Sign Up for the Exact Factor Sprint

• Connect with Kristina:
• Website
• Instagram
• LinkedIn

Key Points:Brand messaging, competing messaging, brand strategy

Chapter Marks:

⏳ [00:00:00] - Overcoming Fear of Multiple Offers
⏳ [00:00:10] - Why Multiple Offers Can Help You Thrive
⏳ [00:05:30] - The Importance of Clear Brand Messaging

⏳ [00:12:45] - How to Avoid Competing Messaging

⏳ [00:20:15] - The Key to Differentiating Your Brand

⏳ [00:30:40] - Final Takeaways & Action Steps

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.

Key takeaways:

• Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
• Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
• Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
• How to maintain luxury branding while injecting personality
• Learn messaging strategies that elevate your brand’s voice
• Learn the secret to luxury messaging without sounding stuffy or intimidating
• Learn why transparent pricing matters in luxury branding—and when it doesn’t

 Connect with Lucy:

• Website: My Write Hand Woman
• Instagram: @mywritehandwoman
• Email: lucy@mywritehandwoman.com

 Connect with Sarah Beth:

• Website: Sarah Beth & Co.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Goodbye Bold Founder and hello Unicorn Messaging! 

Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. 

There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting verbal brand strategies for  about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchies goals. 

• Discover how to craft messaging that makes your brand stand out in a saturated market.
  
  
• Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
  
  
• Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat.

So I'm bringing on Lacey Madison who is the M&A gal, because she is a four times business owner, a multimillion-dollar investor, and a business consultant and startup advisor who specializes in helping female founders. Lacey is industry agnostic and she helps businesses rapidly build, grow, scale, and sell their own conglomerate multimillion-dollar businesses. As the founder of Sir Ventures and the SIR Business Academy, Lacey leverages her expertise in M&A fundraising, growing, and scaling businesses to inspire the next generation of women to break barriers and lead in the world of business and investing.

I can’t wait to share this conversation of how acquiring or selling your business is not something that's just available to you but it could be a really great strategy for you to scale this business, your next business, and increase your wealth.

M&A Resources:
Flippa
Baton
Acquire. com

Connect with Lacey Madison:
@laceymadison_
ICYMI Newsletter

Chapters:

00:00 Introduction to Business Acquisition

00:49 Meet Lacey Madison: Business Acquisition Expert

03:05 Debunking Myths About Buying and Selling Businesses

04:36 The Financial Realities of Business Acquisition for Female Founders 

09:33 Operational Readiness for Acquisitions for Female Founders

14:05 Exploring Asset Acquisitions

20:08 Finding Acquisition Opportunities

23:20 Networking and Due Diligence

24:35 Strategies for Selling a Business

26:37 Preparing Your Business for Sale

28:03 Documentation and Data Rooms

30:22 Evaluating Potential Buyers

32:05 Building a Sellable Business

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of.

Well, today I want to let you in on a secret on how to actually hit your founder goals and set your business up for success, but flexibly and realistically. I want your next year to be as expansive and explosive as you dream, but that takes some hard and honest advice. This isn't your average 2025 goal-setting episode, let's get into it.

Check out:
Ink + Volt Goal Planner

Chapters:
00:00 Introduction and Setting the Stage
01:33 The Importance of Goal Setting for Founders
03:33 Laying the Groundwork in December for Founders
05:46 Creating a Goal Setting Ritual forFounders 
09:47 Diving into the Goals for your Business 
13:21 Shifting Identities for Success for Founders 
16:36 Taking Radically Different Actions for your Business 
21:32 Tangible Example 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients.

Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding.

Connect with Emily:
Servicepreneur Network
The Servicepreneuer podcast

Chapters:
01:49 Foundations for New Service-Based Business Owners

04:15 Creating Your Content Pillars for Content Marketing Strategy 

18:59 Documenting Your Expertise as a Servicepreneuer 

24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 

26:57 Leveraging Analytics for Content Creation and Content Marketing 

27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 

28:16 Taking Action and Embracing Your POV as a Serviceprenuer 

29:16 Differentiating Yourself in the Market as a Serviceprenuer 

30:51 Creating Spicy and Engaging Content as a Serviceprenuer 

32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT

36:32 Building Trust and Authenticity as a Service Based Business

44:58 Consistency in Sales and Marketing as a Service Based Business

49:47 Foundations and Marketing Strategies for Serviceprenuers

51:55 Programs and Community for Servicepreneurs

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something.

So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! 

For more on brand strategy check out Episode 4: HERE

Check out the: Crafting Your Verbal Brand Workbook

Chapters:
2:33 Your Founder Mission Statement  

4:07 Company One Liners for Founders

5:23 Problem Articulation for Founders

6:56 Solution Articulation for Founders

8:12 Differentiators for Founders

9:34 Ideal Client Avatar for Your Business 

12:29 Product Suite Articulation for Your Business 

15:07 Headline Bank for your Business

15:43 What's Your Founding Story? 

17:00 Instagram bio for Founders

18:07 What's in Your Founder Bio? 

19:10 Finding Your Brand Voice for your Business 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? 

Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt.  She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts are her thing and I want to help you get onto more podcasts as a founder so you can spread your mission and gain more traction. Podcasts are a gateway to talk about your business and find your next clients, strategic partnerships, and visibility but how do you guest on podcasts and how do you land those big features? Arielle is on today to spill what to do and what NOT to do to land yourself on your dream podcast and what if you wanted to even start your own?

Connect with Arielle:
Website
Linkedin
Instagram
Twitter

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)

Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you.  Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I think this list will get you there. 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episode.   

Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast some hinge profiles. This isn’t just just to make sure  your hinge profile isn’t giving people the ick, but also some messaging tips you can walk away with.

So if you are on the apps maybe you'll get some actual advice that makes your profile better and makes it that you're able to get a date this Valentine's Day. 

But here’s the deeper truth underneath all the hinge profile tips and dating app messaging advice:

• Confusion repels.
• Specificity attracts.
• Negativity pushes people away.
• Playfulness pulls people closer.

And this isn’t just about dating. This is about attracting what you want in life or in your business through the magic of the right words. 

Because whether you’re attracting clients, customers, or dates, the principles are exactly the same.

In this episode, we talk about:

• Roasting real Hinge profiles (and what they accidentally reveal)
• The biggest messaging mistakes people make on dating apps
• What your dating profile says about your confidence and identity
• Why clarity is the most attractive thing you can communicate
• Messaging lessons you can apply to your business, brand, and relationships
• How to create intrigue without creating confusion
• The difference between authentic transparency and emotional leakage
• Why the right people respond faster when your messaging is honest

Connect with Becca Slider:
If you loved Bekah’s chaotic brilliance as much as I did, you can find her here:
Instagram: @bekahslider

If you loved this episode:

• Share it with a friend who needs to fix their Hinge profile immediately
• Leave a review on Spotify or Apple Podcasts

dating, hinge, hinge profiles, dating advice, messaging, dating stories, online dating, hinge profile tips, dating app messaging, dating profile mistakes, online dating tips, dating humor, modern dating, dating apps, dating profile advice

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that builds trust, promotes empathy, and turns teams into unstoppable forces.

So today,  we will be diving into what is your Enneagram and how can it help you understand yourself better, get closer to your values and in turn make you into a much stronger founder.

Connect with Ali:
Website
Instagram:@alimdunn
Youtube

Take the Test! What Enneagram are you?
IEQ9 Test
Truity Pie Chart 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say.

Today, I have brought on content developer Laura Haley who helps travel creators reduce their overwhelm and trade in their content time for travel time or in your case more time for other aspects of your business. This episode is less about what you should post and more about how to create more impact, sales, and time for your business with the right content strategy.

If you are stuck in the endless digital marketing to-do list in your business, after this episode, you are going to walk away just feeling this giant deep breath, knowing that you have an efficient system for your content and you can make the content you need to actually get that momentum in your business you desire.

Connect with Laura:
Website
@travelcontentwriting
The Travel Creator Podcast

Check out Ep 4: Your brand voice the not-so silent secret to sales. Discover it in 20 minutes 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with rejection and how do you know when no is really a no? I know at the end of this episode, you're going to feel so much better about pitching and you can start asking and going for your dreamiest stretchiest goals. 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn't have to take months. With strategic planning and her unmatched creativity, it can happen in a single day, yes ONE day. 

I'm so excited to dig into this concept of differentiation and what to do when you're going against the grain of how service-based and creative-based businesses have been for so long and how to stand out in your industry. 

We also cover: 

• Bailey’s genius service model and how she produces a website in a day
• Bailey’s insane morning routines to get the work done and be her best for her clients
• What white glove service really is (or should be)
• How investing improves your own client experience 

To Connect with Bailey:
Website
@honeywavecreative

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach all day and make epic amounts of passive income while drinking a margarita? 

There has to be an in-between, some sort of balance. And guess what?! There is. So let's dig into this binary system of you're either hustling or flowing and find out where's the line, the toxicity (yep, spicy!) and the happy medium.

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop.

Her first major fire was during her launch phase, where three weeks before launch they had to recall a majority of her products causing a full-blown panic, but that isn’t where she threw in the towel and quit. Carrie and her partner Meredith Krill bounced back and were even featured on Good Morning America, Allure, Vogue and more.

So this episode is for you if something has ever happened to you that's just absolutely devastating when you are on the precipice of something amazing, you are going to relate absolutely to Carrie’s story. So that's why we're going to be focusing today on grit and what to do when things don't go your way.

To Connect with Carrie:
SWAIR
LinkedIn

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your power so you can create powerful breakthroughs. I believe breakthroughs shouldn't just be shower light bulb moments, they should and can be intentional and that is with a little something called "CEO Days." I also want to share my storytime with one of my biggest breakthroughs when I jetted off to Antarctica far far away from my business and the world.  Let's get into it! 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go from bland, we're selling a product to a complete transformational offering where people need to buy your thing and then buy your thing again and stay with you for life.

Your brand voice will separate you from the crowd *if* you invest in crafting it intentionally. And today, we are going to run through an exercise that will help you discover your brand voice in under 20 minutes. 

We also will cover:

• What your brand voice actually is 
• How to craft a brand voice that feels human 
• How to build your personal brand voice vs. a company brand voice 
• How to get people to fall in love with how your brand sounds 

Check Out The Brand Voice Take Off Guide!

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on  the perfect expert to make hiring the right team easier and more streamlined for your business.

For today's episode we have on Shaina Anderson who has spent 15 years building startups. She is the founder and CEO of Hello Generalist, the startup community's home for part-time hiring. She also works as Chief of Staff at Nory AI, as a coach to startup Chief of Staffs and as a startup angel investor. Prior, she was Chief of Staff at Yelp for Restaurants and was an executive at Choose from its seed stage through series 2 acquisition where she led marketplace supply delivery operations and US market expansion. 

In this episode we will cover:

• How to know when and who to hire for your company 
• How to know when to fire someone on your team (and should you have already?)
• The difference between a specialist and a generalist and which is best for your team. 
• Why Shaina believes windy career paths are better than straight forward career paths

To connect with Shaina Anderson:
LinkedIn
Hello Generalist
Website

Book Suggestions:
Range by David Epstein
The Third Door: Mindset for Success
Powerful by Patty McCord

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them to make decisions, because if you can master this skill, you will have so much more self-trust in your ability to steer the direction of your company. 

In this episode, we will cover: 

• How to start making decisions in your life based on your values
• How to discover what your values are 
• What were the times in your life when you were your best self and your worst self, and how your values are present in those moments 
• Why knowing your values can completely shift the way you make decisions 

For more on discovering your values check out:
https://www.alidunn.com

Brene Brown's List of Values 

This was produced by Your Girl Media 

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Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Find Your Brand Messaging Superpower: Take the Quiz

What if I told you that it's not your offer, it's your messaging. You're looking at your offer suite, wondering if you need to burn the whole thing down, hire that coach because something's not working, and you're just thinking to yourself, why can't I get this right? And I get it. It's so frustrating when you feel like you have a really good offer. 

But for some reason people aren't biting in the way that you want them to bite. Maybe it takes a long sales call or it takes you being in person for three days and you just kind of like shoving it down people's throat and then they're eventually like, okay, I'll try it. 

Here is the thing you don't want that kind of energy behind your offer. You want to have an offer that when people see it, they're like, yes, I get it. I love it. This is for me. So today I want to give you the reframe that maybe it's not your offer, it might be your messaging...

If you’ve ever thought:

• “My offer is good… so why isn’t anyone buying?”
• “Why does it take a long sales call (or three days in person) to get a yes?”
• “Why does selling feel heavier than it should?”

This episode is the reframe you need. 

In this episode we talk about:

• Why offer messaging is not about features, deliverables, or who it’s “for”
• The real reason people hesitate to buy (even when they trust you)
• How weak differentiation quietly kills conversions
• Why deleting your personality in sales mode is costing you clients
• How low stakes messaging keeps people stuck (and how to raise them without being pushy)
• The difference between external differentiation and internal differentiation
• How to make your offers so clear people can self-select without a sales call
• What it actually takes to create messaging that scales your business

Guess what your offer isn’t broken. Your messaging just needs to be louder, clearer, and more you. 🦄✨

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being interviewed by my close friend and fellow podcast host, Chelsea Turgeon. 

In this episode, we are covering:

• How I created my business in 90 days after realizing I didn't want a 'normal job'  
• How do you come back to your boldness in moments of failure and rejection?Realizing when you are not living in your truth and what routines and rituals help you stay in your power 
• Owning who you are or who you want to be and giving yourself permission to call yourself a founder
• My experience working in the startup world compared to the online businesses space And of course, some SPICY opinions on why they both need to change 

To connect with Chelsea:
Website
Instagram: @coachchelsmd
Her podcast: Life After Medicine 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. 

There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

• Discover how to craft messaging that makes your brand stand out in a saturated market.
  
  
• Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
  
  
• Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help.

Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts.

 I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. 

Inside this episode, we break down:

✨ 1. The Live Roasting Calls (AKA: Power Audits)

Yes… I said roasting.

✨ 2. Messaging Co-Creation Calls

✨ 3. Bite-Sized Trainings (Twice a Month)

✨ 4. 10% Off All 1:1 Services

🦄 Who Unicorn Messaging Is For

 You’re not a beginner.
 Your messaging isn’t a disaster.
 You’re not here to rewrite your whole business from scratch.

You’re already at a “5” , but you just know you can be a “12.”

This space is for the coaches, creatives, and founders who want to be unmistakable, unforgettable, and the first person someone thinks of when your category comes up.

You want a brand voice that feels like a category of one.
A vibe so strong people say: “I wish you were bolder yesterday.”

The Unicorn Membership Details

Quarterly: $995
Yearly: $2995 (you save $1000 , so you can go buy yourself something sparkly)

If you want in, DM me on Instagram @myrighthandwoman or email me at lucy@mywritehandwoman.com and I’ll answer every question. (Even send you a Loom video for my visual people out there.)
 

If you want to sharpen your messaging, clarify your positioning, and create copy that converts without burning your whole brand to the ground…
Then join us inside Unicorn Messaging.

This is the space where your words become weapons, your ideas become unmistakable, and your brand becomes iconic.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

What is a business one-liner?
If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone.

 But here’s the magic:
 If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and in every “so what do you do?” moment life throws at you.

Because when you can articulate the value you bring, how you’re different, and why people need to buy from you — all in under 10 seconds — you hold ridiculous amounts of power.

And that’s what we’re doing in today’s episode.

 We’re getting you to the point where, whenever someone asks, “So what do you do?” you can answer with a calm, confident, “Oh, I got this,” instead of spiraling into vague, beige fluff that makes people slowly drift away toward the tiny hotdogs.

We are not doing tiny-hotdog energy today.
We are doing clarity, intrigue, and that irresistible “I need that” feeling your audience should have the moment you speak.

Let’s dive in. 

In this episode, we break down:

• Why your one-liner is the quiet powerhouse behind your brand strategy, brand voice, and sales copy — and why most people's versions aren’t actually saying anything at all. 
• How to find the core thread your brand stands for — the bold, spicy narrative that sets you apart from the sea of sameness.
• Why you must dismantle a status quo to differentiate yourself (yes, the cult analogy is back, don’t worry — minus the flower dresses). 
• The “Would I buy this?” test — your new litmus test for every sentence you write.
• The three ingredients of a magnetic, clear, scroll-stopping one-liner
• Real one-liner before-and-afters from clients (including the “work smarter, do less” example that would absolutely send Lucy running to the hotdogs). 

💫 Why This Matters

Your one-liner is not “just a sentence.”
 It’s the backbone of your:

• Website headline
• Instagram bio
• Podcast intro
• Networking pitch
• Sales copy
• Entire brand messaging ecosystem

If you can’t say what you do in one spicy, clear, vivid sentence… your audience definitely can’t repeat it either. And that means lost sales, diluted brand strategy, and way too many missed opportunities.

But once you nail it? You become unforgettable.

Loved this episode?
Leave a rating or review!

Want my eyes on your one-liner?
Slide into my DMs @mywritehandwoman and tell me your current sentence. 

Share this episode with a friend whose one-liner still sounds like a motivational quote on a beige Pinterest graphic.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode."

Here is what you maybe seeing..

•  Are your pain points accidentally threatening your dream clients?
•  Are you unintentionally summoning people who want you to pull them out of emotional quicksand?
•  Are your messages giving “Fix me, please” energy instead of “I’m ready to hire you because I’m grounded and prepared”?

How do we change that?

Today we dive into why dramatic, crisis coded pain points work against high-level buyers. We talk about how to rewrite them with nuance, empowerment, and sensory-rich copywriting (without bypassing the real problems your clients have).

Inside this episode, we cover:

• Why traditional pain point marketing attracts clients who are in full meltdown mode
• How high-level clients actually think, hire, and make buying decisions
• The exact reason your current brand messaging repels those grounded, empowered buyers
• How to upgrade your pain points so they speak to your client’s realities, not their rock bottoms
• Real-time rewrites of common crisis-heavy pain points
• The three rules I use to create magnetic, grounded, high-level messaging
• How sensory details can transform your copy from panic-inducing to powerfully resonant

This is your permission slip to stop fear-mongering in your content and start crafting elevated sales messaging that feels grounded, specific, and so much more aligned with the clients you actually want to work with.

✨ If this episode unlocked something for you, please leave a rating or review , your feedback keeps the magic flowing.

✨ Want my eyes on your pain points?
Tag me  @mywritehandwoman  on Instagram for me to check out. 

✨ Need help crafting sensory-based, high-level messaging?
Apply for a Messaging Intensive and let’s sharpen your sales messaging so you attract the clients you actually love working with.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You’re the best in your industry,  but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by.

This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect their product than play the marketing game,  but still want people to see what makes them exceptional.

You already did the hard part: you built something incredible. Now it’s time to make your messaging match the magic. Let’s get you out of the “best-kept secret” zone and into the spotlight.

What You’ll Learn:
→ Why your “by-the-book” professionalism might be costing you sales
→ The #1 mindset shift that turns a credible brand into a craveable one
→ Three simple steps to make your copy magnetic (without feeling gimmicky)
→ How to talk about your brand like you’re chatting with your best friend
→ The secret to pairing expertise with emotion so your offer actually sells

Ready to Scale with Messaging That Sells?
Option 1: Spend a Day with Me:  a full VIP day to turn your website, sales page, or pitch deck into a sales machine.
 Option 2: Join Unicorn Messaging:  My signature program for founders ready to build brand messaging that scales without losing their expert edge.

Learn more at MyWriteHandWoman.com

Check out Episode 28: You Can Sell Anything- Why Isn't Your Messaging Selling?

brand strategy, copywriting, sales messaging, brand voice, scaling your business, marketing for founders.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator.

But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases like “It’s such a good offer, but people have to experience it to get it,” or “Nothing out there is like it, so it can’t be explained.”

That’s lazy messaging. Everything can be explained. Everything can be digestible. Everything can be understood by an eighth grader. Everything can be grasped in under two minutes.

So today, I’m calling out every innovator, rebel, and narrative rewriter who’s tired of blending into the sea of sameness. We’re unpacking how to keep your creative edge without losing clarity.

You’ll learn:

• How to craft messaging that’s clear, bold, and magnetic — no overcomplication required.
• Why “lazy messaging” kills your innovation (and how to write copy that moves).
• The secret to balancing creativity and clarity in your brand strategy.
• A no-fluff breakdown of how to distill your big ideas into sales copy that converts.
• What to audit in your CTAs, headers, and bios to keep your ideal clients on track and obsessed.

This episode is for you if:
You’re the kind of creator who sees “trending audio” and thinks, been there, did that last year. You’re allergic to boring. You build offers so unique there’s no roadmap for them — and that’s exactly why your copywriting needs to be sharper than ever. You’re not here to sound like everyone else. You’re here to make people move.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here