Explorez tous les épisodes du podcast Undisputed Authority
| Titre | Date | Durée | |
|---|---|---|---|
| Blair Enns | 10 Dec 2025 | 00:36:49 | |
Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast.
In this episode, you'll discover:
Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro [01:21] Chapter 1 - Win Without Pitching [09:34] Chapter 2 - Manifesto [22:32] Chapter 3 - Get Creative Resources:
Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
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| Carl Richards | 25 Nov 2025 | 00:42:25 | |
Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice. In this episode, you'll discover
Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
[00:00] Intro [00:58] Chapter 1 - A Problem You're Interested in Solving [12:55] Chapter 2 - Playing in Traffic [25:09] Chapter 3 - Consulting at Scale
Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
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| Marty Neumeier | 16 Mar 2026 | 00:45:07 | |
Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.
Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro Resources:
Sources used in the episode:
About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| Rory Sutherland | 16 Feb 2026 | 00:39:13 | |
Rory Sutherland is one of the most influential voices in advertising.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro Resources: Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| Dorie Clark | 02 Feb 2026 | 00:33:36 | |
In 2006, Dorie Clark was a consultant working with local clients in the Boston area.
Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro [01:03] Chapter 1 - 500 Articles Resources:
Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| Ryan Hawk | 19 Jan 2026 | 00:36:41 | |
Ryan Hawk launched The Learning Leader Show in 2015, an interview style podcast with no social media presence, email list, or prior podcasting experience. Today, that show is the basis for a phenomenal business, best-selling books, and a leadership development programme delivered to Fortune 500 companies. What exactly did Ryan do so differently that led to these outcomes? He conducted his professional development in public. Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro [01:00] Chapter 1 - Cold Start [13:44] Chapter 2 - Doors Open [24:23] Chapter 3 - Optimising for cool things Resources:
Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| Nancy Duarte | 07 Jan 2026 | 00:33:03 | |
Nancy and her husband Mark started their business in their apartment in 1988 with no formal business training, no design training, and no public presenting experience.
Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro [00:51] Chapter 1 - An 18 Month Window of Opportunity [14:39] Chapter 2 - Moving Upstream [22:23] Chapter 3 - G-Force Growth Resources:
Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
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| Ryan Deiss | 23 Dec 2025 | 00:32:16 | |
Ryan Deiss is one of the godfathers of internet marketing. He co-founded DigitalMarketer, one of the largest marketing education platforms in the world, and used that platform to launch The Scalable Company.
Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro [01:19] Chapter 1 - Good Marketing Is Everything, Until It's not. [07:39] Chapter 2 - The Idea Resonates, The Offer Does Not [17:44] Chapter 3 - Building The Machine Resources:
Sources used in the episode:
About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
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| Chris Do | 26 May 2026 | 01:09:42 | |
Chris Do is the founder of The Futur, an education business with 2.79 million YouTube subscribers. But he didn't start there. He spent two decades running Blind, an Emmy-winning motion graphics studio working with Nike, Google, Microsoft and the NFL. At its peak, Blind was the kind of business most designers spend their careers trying to build. So why did he walk away from it? And once he made the call, why did it take five years before the new business worked? That's the story I'm telling in Episode 11 of Undisputed Authority.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Resources:
Sources used in this episode:
About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| Jonathan Baker | 11 May 2026 | 00:47:19 | |
Jonathan Baker co-founded Monday Night Brewing in 2011, then spent almost a decade building it into an award-winning Atlanta craft brewery with taprooms across four states.
Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro Resources:
Sources used in this episode:
About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| David C. Baker | 14 Apr 2026 | 00:42:51 | |
Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work. He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space. But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies. If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait? That's the question I'm asking in Episode 9 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro Resources:
Sources used in this episode: About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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| Debbie Millman | 22 Jun 2026 | 01:10:44 | |
Debbie Millman is one of the world's leading authorities on branding. For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle. She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement. So when people ask her how to build a personal brand, her answer is surprising: don't. She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself? That's the story I'm telling in Episode 12 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Resources:
Sources used in this episode:
About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
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