Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game.

In this episode:

• Understanding the Algorithm:Dive into the mechanics of algorithms used by platforms like Google, Facebook, and Instagram.
• Learn why algorithms matter in dictating online visibility and engagement.
• Real-World Success Stories:Discover how brands like Airbnb and Instagram influencers have harnessed the power of algorithms for growth.
• Insights into their strategies and how they balance authenticity with algorithmic demands.
• The Power of Authenticity:Explore the importance of authentic content in building brand loyalty and trust.
• Real-world examples, such as Patagonia and the podcast "How I Built This," showcasing the impact of genuine storytelling.
• Balancing Authenticity and Algorithm:Practical tips on crafting content that resonates with both your audience and search engines.
• Strategies for leveraging trends and staying agile with algorithm changes.
• Community Building in the Digital Age:The role of authenticity in creating and nurturing online communities.
• Insights into how podcasts and social media can be powerful tools for community engagement.
• The Future of Marketing:A glimpse into the evolving landscape of content marketing, highlighting the role of AI, personalization, and storytelling.
• Emphasizing the need to remain authentic while adapting to technological advancements.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement.

In this episode:

• Understanding Podcasting as a Business Tool: Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integral part of your brand's narrative.

• Target Audience Insight - The Forward-Thinking Female Visionary: Get to know our primary listeners - ambitious, tech-savvy women aged 25-40 who are revolutionizing the entrepreneurial landscape. They seek actionable insights and balance between professional success and personal well-being.

• Podcasting's Unique Appeal in Digital Marketing: Visualize digital marketing as a beach party where podcasting is the mesmerizing bonfire at the center. It's about drawing in the crowd with your unique story and vibe.

• Building a Brand with Podcasting: Understand how each episode adds to your brand's story, transforming it into an impressive, story-rich 'sandcastle' that captivates and retains audience attention.

• Audience Engagement through Interactive Experiences: Learn to engage listeners in a communal and interactive experience, turning each episode into a lively, participatory event.

• Creating a Conversion-Optimized Funnel: Dive into the steps of crafting a funnel that attracts listeners, engages them, offers value, converts them to leads, nurtures the relationship, and ultimately turns them into loyal customers.

• Engaging Content Strategies: Explore various content strategies like storytelling, interactive Q&As, practical advice, genuine conversations, educational segments, and uplifting messages to keep the audience engaged and loyal.

• Nurturing Audience Relationships: Understand the importance of consistently nurturing the relationship with your audience through various channels like social media and email newsletters.

• Podcasting's Role in Marketing: Reflect on how podcasting is not just a tool but a medium for genuine connection, sharing stories, and engaging deeply with your audience.

• Conclusion and Invitation for Engagement: Wrap up with an encouraging message to dive into podcasting adventures, share stories, and questions, emphasizing the bright future of podcasting in marketing.

Join Whitney for a journey into maximizing podcasting's potential to transform listeners into customers and create lasting relationships. Let's make podcasting magic together!

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!

Episode Highlights:

• Embracing Your Worth:
• The journey and emotions of podcasting.
• Recognizing the value in your voice and content.
• Combatting the imposter syndrome and societal norms.

• Sponsorships Uncovered:
• The definition and essence of podcast sponsorships.
• Tips on approaching potential sponsors - it's all in the strategy!
• Fostering long-term relationships: going beyond the paycheck.
• Importance of aligning with brands: Trust, vibes, and values.

• Affiliate Marketing Demystified:
• Affiliate marketing in a nutshell for podcasters.
• Essential tools and platforms to get started.
• Strategies to ensure authentic product promotion.

• Premium Content – A Deep Dive:
• The allure and essence of premium podcast content.
• Ensuring your content's worth and engaging listeners on a deeper level.

• Merchandising Magic:
• Turning your podcast brand into tangible forms.
• Tips for high-quality goods, intuitive design, and sustainable choices.

• Bonus Monetization Tips:
• Crowdfunding, events, workshops, and more!

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

This week on Under the Influence Podcast,we’re getting down to business with Victoria Alario.  Vic runs an online business mentoring thousands of women daily who use their network to turn social media into income.  She joins Whitney to discuss her motivation to break the boundaries of the “nine- to- five” mindset. They share that hustle mentality, talking everything from the power of the everyday influencer to using a no excuse mentality to control your business.

This week on Under the Influence Podcast, we get real with Bachelor Nation’s Tenley Molzahn Leopold.  Tenley, a retired dancer and performer found herself capturing the hearts of many as a 3 time runner up through ABC’s The Bachelor Franchise. She joins Whitney as they dish on her life after The Bachelor,  blogging about her wellness journey and new adventures as a Holistic Health Coach, co-founder of The DIY Cleanse, and Co-creator of the Food Freedom Group Wellness Program!

They talk about Tenley’s path to wellness, diet and nutrition myths, the “influencer” stereotype, and breaking the Bachelor stigma.

 This week on Under the Influence Podcast, get ready to sweat with Maria Disla, founder and CEO of Pure Indoor Cycling Studios. Whitney and Maria put the spin on entrepreneurship.

They discuss the revival of brick and mortar businesses, how to create a personal connection with your brand, quality social engagement, and the art of avoiding burnout. 

This week on Under the Influence Podcast, it's a party as sisters, Scout and Mady from  Okay Sis Podcast join Whitney. Okay Sis is a weekly podcast hosted by IRL sisters, Mady and Scout. On each episode, they discuss one another's current fixation of the week along with a rad, female guest that is asked to join in on the sisterly banter. 

The sisters discuss the motivation behind their passion project with Whitney as well as social media's impact on mental wellness, self-care and the stress of influence.  Join the sisterhood as the girls get real and have some fun!

This week on Under the Influence Podcast, we’re featuring another exciting crossover episode with What Day Is It? Podcast. Listen as Bailey and Jacci interview our host, Whitney Eckis. Bailey is the founder of Play Digital and State of Grace Apparel, who, along with Jacci hosts your "digital happy hour" on their podcast.

Whitney and the girls talk openly about knowing the worth of your talent, the benefits in networking,  creating a moment and an experience with events, and the social responsibility of being an influencer. If you're interested in how the Influence Movement started this episode should not be missed! 

This week on Under the Influence Podcast, we’re featuring a very special crossover episode with The Freedom Babe Podcast! The tables are turned as Kelly Marcyniuk interviews our host, Whitney Eckis. Kelly is the OG Freedom Babe whose mission is to inspire others to live a life that makes people wonder if you even have a job. 

Kelly and Whitney discuss everything from the motivation behind entrepreneurship, the Forbes impact, and ways to work smarter not harder. These boss babes spill all the details, so don’t miss any of these tips for anyone looking to start their own influencer based business. 

This week on Under the Influence Podcast, Whitney Eckis welcomes Alexandra Catalano, an LA based nutritionist, two time TEDx speaker, author and creator of the popular lifestyle brand Eat Cute.

Alex and Whitney dish on favorite recipes, ways to implement "eat cute" philosophy, and the inspiration behind Alex's mission to inspire people everywhere to enhance their health by tapping into local resources. 

This week on Under the Influence Podcast, Whitney Eckis welcomes Carly Bandy. Carly is a 24-year-old Atlanta native and the founder of Beautiful on a Budget - a fashion and lifestyle blog for those who wish to stay on trend, but also on budget! Whitney and Carly discuss her focus on providing her followers with affordable and attainable on-trend items. They dive into budget friendly branding, how to find collaborative resources. Listen to hear her top tips and tricks, and learn how she launched her self funded brand, along with what's next for Carly! 

This week on Under the Influence Podcast, Whitney Eckis welcomes Owner and Curator of Swirl Boutique, Lisa Landers. Lisa is a stylist, content creator, founder of the Lisa Landers society, all in addition to being the owner and curator of Swirl Boutique. Lisa shares the story behind Swirl, and how she's genuine connections to grow her following. Listen to hear the hottest trends, what Bravo's housewives been buying, and what's next for Swirl Boutique. 

This week on Under the Influence Podcast, Whitney Eckis welcomes The Target Girl, Lauren LeBouef. Lauren is a podcast host, blogger, influencer, model and Target aficionado! Lauren shares the inspiration behind the Target Girl, her blogging inspirations and how to stop comparing yourself to "that girl" on instagram. Listen to learn her favorite Target finds, confidence boosting tips (spoiler alert: it's all in the shoes), and how she used authenticity to create her brand. 

Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.

The sneak peak:

The Power of Authenticity in Personal Branding:

• Going beyond visual aesthetics in a perfect-post digital era.
• Standing out with genuine storytelling and relatability.
• Why authenticity is the key differentiator for brands.

Evolution of Brand Narratives:

• Shift from perfect beauty standards to craving real stories.
• Dangers of fake branding: greenwashing & empty social justice bandwagoning.
• Genuine connections vs. marketing tactics.

The Magnetic Pull of Unique Brand Voice:

• Being different in a sea of similarities.
• The pitfall of mimicry and the power of genuine self-expression.

Crafting Your Personal Brand Story:

• Reflect on your beginnings: what ignited your passion?
• Embrace challenges as golden threads of your brand tapestry.
• Celebrate every milestone, big and small.
• Paint a vivid picture of your brand's future.

The Rise of Podcasting:

• A medium that amplifies the power of voice.
• Creating depth and diversity in content.
• Accessibility and intimacy of the podcast format.
• Networking opportunities through podcast collaborations.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

This week on Under the Influence Podcast, Whitney Eckis welcomes local San Diego native Ashley Spedale. Ashley is a one of kind influence that offers everything from Djing to being a personal growth brand coach. Did we mention she is also a unicorn? She enjoys adorning her daily attire with rainbows and maintaining her perfectly pink hair. Ashley shares her story with Whitney on her successful career as a makeup artist that led her to her passion of helping others find their true fulfillment in growing their businesses! 

This week on Under the Influence Podcast, Whitney welcomes on Eckis Marketing client Laura Nielsen, creator of The Grown Up Girl. We talk social media, starting and launching a brand on based on your story, and finding your craft! 

This week on Under the Influence Podcast, Whitney welcomes on the co-creators of Breaking Beauty Podcast, Jill Dunn and Carlene Higgins. Both long-time beauty editors, Jill and Carlene, have interviewed the biggest trailblazing beauty founders for magazines for more than a decade —from Emily Weiss at Glossier to Tiffany Masterson at Drunk Elephant — and they've gotten to know many of the genius creators behind the most top-shelf beauty products. Whitney, Jill, and Carlene discuss what influence means to them as well as what its been like transitioning from Beauty editor to professional podcaster! 

This week on Under the Influence Podcast, Whitney welcomes on Equality and Transgender Activist Billie Lee from Bravo's hit show Vanderpump Rules. Whitney and Billie Lee chat about her journey to discovery and her self love story. Billie also shares her side of constantly being in the spotlight, reality tv, and the impacts of social media on mental health. Billie Lee also shares and educates the Under the Influence listeners on the transgender community and ways in which we can help the community for the better! 

This week on Under the Influence Podcast, Whitney welcomes on longtime friend and ex-boss, Lexi Lomax. Lexi Lomax is the creative genius behind her 13 years strong Salon + Boutique, Ooh La La Salon and New School Beauty Mastermind program. Lexi and Whitney chat what success looks like for you and your team, bringing together beauty and business, and how to keep learning after failing! 

On this week's episode of Under the Influence Podcast, Whitney welcomes Amy Duncan, founder, and creator of Mowellens. Mowellens believes in the beneficial properties of the cannabis plant to optimize our overall health and wellness. Amy shares her journey in studying the health benefits and properties in cannabis after finding our her beloved husband had a brain tumor. Amy shares her story as she worked to find what helped him and eventually what lead to creating a successful CBD based business. 

This week on Under The Influence Podcast, Whitney welcomes on Amanda Lauren. A "Jackie of All Trades", Amanda has written for Real Simple, Forbes, and is the CoHost of Things We Are Too Lazy To Blog About. Whitney and Amanda chat about all things influential and how to go after your dream career while still building your following! 

On this week’s episode of Under the Influence Podcast, Whitney welcomes on the model, former playmate and women’s activist, Jessa Hinton. Jessa shares her story from a successful model to empowering women via her social influence. Jessa dives into cutting the bullsh*t with influence and how she has seen the social media game changer. Jessa brings a new and refreshing look into being authentic and transparent about your story and building a true audience.

On this week episode of Under the Influence Podcast, Whitney welcomes on Candice Puthawala, the creator of Beauty Bar Chocolate. They talk Candice's beginning in fashion and how she desired to create a new space in the wellness (and chocolate) space. Candice provides incredible value and insight into how she created her business from her passion to create a product that was both beneficial in the wellness and beauty industry. 

On this week's episode of The Bachelor...wait...we mean Under the Influence Podcast, we welcome on Robby Hayes! Robby was not only one of the most notable contestants on ABC's The Bachelorette and The Bachelor in Paradise but he also is the founder of his own Influencer Agency, Rebella. Listen to him and Whitney chat business start-ups, influencers, brand deals and how Robby has created an empire from his experience with reality tv. 

In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast.

Highlights:

• Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin.
• Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting.
• An exclusive behind-the-scenes look at how 52 Podcasts makes AI-powered podcasting a reality.
• A reflection on the evolutionary journey of "Under The Influence" and why it’s branching out with "Eckis Edge".
• Exploring the surge of AI in entrepreneurship and its transformative impact on daily operations. **

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: https://www.instagram.com/whitneyeckis
• LinkedIn: https://www.linkedin.com/in/whitneyeckis
• TikTok: https://www.tiktok.com/@whitneyeckis



This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

On this week's episode of Under the Influence Podcast, Whitney welcomes San Diego's own Kayleigh Clark. Kayleigh is the Co-Founder of Clear Stem skin care, a product line of skincare that she helped engineer and design around her own journey to finding perfect skin. She is also the co-host on Balancing Your Hustle Podcast. We chat Kayleigh's journey through health and wellness and balancing her daily hustles! She provides amazing value and tips on how to live a life full of balance all while striving to do what you love!

This week, Under the Influence Podcast, features Brittany Krystle the personal brand and growth expert. Brittany and Whitney dive into personal brands and what it really takes to grow your level of influence. Brittany even reveals her best-kept secrets on LinkedIn. Brittany has worked with Gary V and Marie Forleo and is even the host of her own podcast called Beyond Influential Podcast. Brittany gets real about the "no fluff" of building your brand online and strategy behind success! 

This week, Under the Influence Podcast features Amber Lee Lyons, the creator of Chakra Girl Co. Amber and Whitney dive into Amber's journey of starting her business, her mission to help women reach their fullest potential by unblocking their chakras, and why it's important to be 100% authentic on social media. They also discuss the importance of crystals and how to use them. Amber and Whitney discuss influence and how to navigate this influencer space as a small business. Amber brings so much value in such a light-hearted and relatable way! 

Under the Influence Podcast welcomes Lauren Scruggs Kennedy, boss babe blogger, founder of the Lauren Scruggs Kennedy Foundation, New York Times Best Selling author and fashion journalist. Whitney and Lauren discuss Lauren's tragedy and how she overcame and made a positive impact on the community. Lauren and Whitney chat about the process of Lauren writing her New York Times Best Selling book(s), cultivating her blog community, starting a product line and so much more. This episode will make you feel inspired and will also give you an insight into having an online business. 

This week on Under the Influence Podcast, Whitney interviews Mackenzie Ruh from Holonis to discuss social media progress and trends from 2018. Whitney and Mackenzie also chat about the projections for 2019 and how it will impact the digital space as a whole. They also chat about the up and coming new social media indexing platform, Holonis, and its goal for providing a space for its members to be seen without battling the ever-changing algorithms of social media. 

On this week's episode of Under the Influence Podcast, Whitney welcomes Krista Williams from Almost 30 Podcast and the Hundred Blog to the show. They talk Almost 30's iHeart Radio nomination, tips on growing your brand, Podcasting vs. Blogging, and when its time to give yourself a well deserved break! 

On this week's episode of Under the Influence Podcast, Whitney interviews Promise Tangeman from Go LIVE HQ . Promise shares her story about starting a one of a kind business that helps small businesses create their perfect web presence! They also chat the ins and outs of community and what it means to give back! 

On this week's episode of Under the Influence Podcast. Whitney interviews Sara Brooks from Covet PR. One of the top PR agencies in the nation with firms in San Diego, San Francisco, and New York! Sara tells her secrets in having grit and what it means to turn your dreams into a reality. 

On this week's episode of Under the Influence Podcast, Whitney and Vanessa Kynes say Byeeeee to Instagram and share all the details on how to successfully leverage online traffic from Pinterest! 

Welcome back to Under The Influence podcast. This week we’re joined by Jessica Zweig. Jessica is the CEO and founder of Simply Be agency. Whitney shares insight on books she is currently reading and recommends.

Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.

In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of the Entrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunct marketing professor at the University of San Diego’s Knauss School of Business. Her focus on developing extraordinary leaders and helping organizations thrive has led to several notable recognitions, including CEO of the Year, Best Places to Work, Women Who Mean Business, PR Team of the Year, Inc. 5000, and more.

Today we chat:

• The acquisition of Eckis Marketing
• Anna’s background
• Proving ROI in marketing and PR
• What is the Entrepreneurial Operating System?
• Anna’s favorite entrepreneurial practices

Connect with Anna:

• Follow Anna on Instagram: @acrowepr
• Connect with Anna on LinkedIn: @annacrowe
• Buy Anna’s book Get Real: Shop on Amazon
• Check out Crowe PR: crowepr.com
• Follow Crowe PR on Instagram: @crowepr

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod

More information about the show + businesses: whitneyeckis.com

On this week's episode of Under the Influence Podcast Whitney chats with Lorena Garcia on the founding of The Bloguettes. Whitney also makes a special announcement that will be coming to the show! 

On this week's episode of Under the Influence Podcast, Whitney chats with Erica Stolman on everything from Fashion Blogging to how to avoid social anxiety. Erica shares her story on how she began working for a marketing agency targetting "mommy bloggers" as "Cheap Sally" to launching an incredibly successful blog and online presence! 

This week on Under the Influence Podcast, we welcome Ali Grant from Be Social. Be Social is a creative communications agency based in sunny Los Angeles, specializing in beauty, lifestyle, and wellness communications campaigns.

Their expertise lies in media relations and placement as well as social and influencer campaigns. But they're also a powerhouse of content creators, experience makers, talent builders, and storytellers. 

Ali and Whitney talk biz, marketing, and influencers! 

We chat about Podcast Agencies, top influencer trends, and drunken wine rooftop adventures in New York City! 

Welcome back to Under The Influence podcast. This week we’re joined by Scout. Scout was really the catalyst of the Under the Influence podcast coming together. Scout runs her own podcast, Podcast by Scout, and recently started her new endeavor, Okay Sis. Welcome Scout to the show!

Adam teaches a little about the story behind Boochcraft and the sustainable life lessons they are teaching San Diego. 

Episode #2 // Becca Booker

This week on Under The Influence podcast!

( :48 ): Hi everyone, this is Whitney Eckis. Welcome back to Under The Influence podcast. This week we’re joined by Becca Booker. Becca owns an amazing who owns an amazing boutique social media marketing agency and a lifestyle blog. She focuses primarily in social media management based advertising. Welcome Becca to the show!

( 1:16 ): Becca Booker joins in. Whitney asks Becca to explain “BBooks”.

DISCUSSION QUESTIONS WITH Becca

( 4:20 ): Whitney asks: “Explain the Pinterest game.”

( 6:30 ): Whitney asks: “What is your top three tips to grow on Pinterest?”

( 8:13 ): Whitney asks: “How do you feel like your are leveraging Pinterest to drive this traffic to your website?”

( 10:18 ): Whitney asks: “What does influence mean to you?”

( 11:34 ): Whitney asks: “What are some ways influencers can build trust?”

( 14:17 ): Whitney asks: “What is the passion/drive behind your business?”

( 17:55 ): Whitney asks: “How can businesses and brands be involved in their community?”

( 20:40 ): Whitney asks: “Who is your favorite influencer?”

( 22:16 ): Whitney asks: “What is your favorite Instagram to stalk right now?”

( 23:35 ): Whitney asks: “What is your favorite self love wellness practice?”

( 25:38 ): Whitney asks: “Do you have any wellness practices that you practice on a daily/weekly basis?”

( 26:20 ): Whitney asks: “What are some of your favorite podcasts that you are listening too?”

( 28:21 ): Whitney asks: “Who is your favorite Kardashian?”

( 29:27 ): Whitney asks: “What is your favorite awful reality TV show?”

( 30:22 ): Whitney asks: “What is your go-to cocktail?”

( 31:33 ): Whitney asks: “What is your favorite brand of vodka?”

( 31:58 ): Whitney asks: “What are some awesome new apps/programs that you are obsessed with?”

( 35:40 ): Whitney asks: “What is your favorite social media hack?”

 ---

Are you interested in receiving a quick email from us? Sign up for our Newsletter for all things Influence and to be notified on upcoming episodes.

If you have a question for us or want to request a guest, comment on our Instagrams ( @theinfluencemvmt & @eckismarketing ) or ask us in the Blogger & Biz Babes Facebook group. Thank you for listening and for your support!

Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod

More information about the show + businesses: whitneyeckis.com

Jennifer Jaden gets under the influence and talks about her social media journey, security at the Beverly Hills Hotel, and Wiz Khalifa.

This week on Under The Influence podcast!

( :48 ): Hi everyone, this is Whitney Eckis. Welcome back to Under The Influence podcast. This week we’re joined by Jennifer Jaden, the founder of the Society Gal which is an online platform, blog and community to help women turn their dreams into a reality.

( 1:14 ): Jennifer Jaden joins in. Whitney asks Jennifer to introduce herself and explain what she does.

DISCUSSION QUESTIONS WITH Jennifer

( 1:38 ): Whitney asks: “Explain what Society Gal is?”

( 5:38 ): Whitney asks: “What are some new things that you are totally obsessed with?”

( 11:18 ): Whitney asks: “What does it mean to be an influencer?”

( 16:14 ): Whitney asks: “Who is your favorite influencer/business owner?”

( 20:51 ): Whitney asks: “How do you feel that Society Gal is impacting the community in a positive way?”

( 24:44 ): Whitney asks: “What’s your favorite go-to cocktail?”

( 25:18 ): Whitney asks: “What is your favorite reality TV show?”

( 27:30 ): Whitney asks: “What is the hottest podcast you’re listening too?”

( 29:00 ): Whitney asks: “What is your best tip for starting a podcast?”

( 31:31 ): Whitney asks: “What is your favorite buzzed story?”

( 36:50 ): Whitney asks: “What is your best influential tip?”

 - - -

Are you interested in receiving a quick email from us? Sign up for our Newsletter for all things Influence and to be notified on upcoming episodes.

If you have a question for us or want to request a guest, comment on our Instagrams ( @theinfluencemvmt & @eckismarketing ) or ask us in the Blogger & Biz Babes Facebook group. Thank you for listening and for your support!

In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA of their products.

Use code: INFLUENCE40 for 40% off your first purchase at standardselfcare.com

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Hannah and Austin:

• Shop Standard Self Care: standardselfcare.com
• Follow Standard Self Care on Instagram: @standardselfcare
• Follow Standard Self Care on TikTok: @standardselfcare
• Follow Hannah on Instagram: @hannahminardi
• Follow Austin on Instagram: @thegoatofthegram

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

2023 was… a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldn’t trade for the world.

Today I discuss:

• Being quick but not hurrying
• Being cautious of pretty words
• All you get in the end is you
• Learning yourself so you know what is bullshit and what isn’t
• Taking care of YOU
• Accepting your fuck ups

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com