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TitreDateDurée
Brand Beliefs You Can Reframe12 Jan 202600:19:50

Discover 10 common brand beliefs that are quietly sabotaging your business growth. Learn how to reframe limiting mindsets about branding, visibility, and strategy to scale your business with clarity and confidence.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


The Brand Audit You Can Do in One Hour05 Jan 202600:26:53

Audit your brand in one hour with this 5-step framework covering messaging clarity, visual identity, brand voice, audience alignment, and customer experience. Discover where your brand is strong and where it needs work—plus what to fix first.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


How to Build a Personal Brand That Makes Money03 Nov 202500:23:03

Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term success.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


My Most Asked Questions27 Oct 202500:21:50

After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place.

So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can you just design a logo for us?"... well, I'd have enough to trademark that sentence twice over.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn


Connect with Bethany:


Keep Your Brand Alive20 Oct 202500:20:02

Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


4 Super Simple Visibility Strategies (Connection Strategies That Don't Suck)13 Oct 202500:13:46

Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


The $100k idea I scrapped: How Market Research Saved Me06 Oct 202500:24:53

I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped it.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Things I Was "Required" to Have as an Entrepreneur29 Sep 202500:21:23

Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was unnecessary.

Before we dive in, let me be clear: there's no such thing as one-size-fits-all in business. What didn't work for me might be essential for you, and that's completely fine. But if you've been stressed about not having these things, maybe this will give you some perspective.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Rebuilding After Burnout22 Sep 202500:38:25

Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values.

In this episode, we’ve conversed about:

  • The three moments when Steph realized she was completely burned out
  • How getting locked out of Instagram became the catalyst for her first major pivot
  • The mindset shift that happened at New York Fashion Week that changed everything
  • Why she invested $1,500/month (without telling her husband) and how it led to an $85K launch
  • The reality of building and managing teams through different business models 
  • How burnout became her internal GPS system for knowing when to pivot 
  • Strategic investment decisions during vulnerable burnout periods 
  • Why she's not afraid of burnout happening again and how she prepares for it 
  • Practical steps for entrepreneurs currently in the thick of burnout

You can find out more about Steph here: The Weber Co.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Why This AI Software Founder Spent Real Money on Her Brand15 Sep 202500:32:40

Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment.

In this episode, we’ve conversed about:

  • How Kathleen discovered the gap in the market that led to creating Glow Social AI software
  • Why she chose to invest in professional branding despite being pre-revenue
  • The psychological shift that happened when she made the financial commitment to her brand design
  • The evolution of her target audience from social media managers to local business owners
  • Practical advice for founders on when and how to invest in branding at different stages
  • Why making something simple actually requires more complex work behind the scenes
  • Her ambitious goal to help one million small businesses automate their social media

You can find out more about Kathleen (she/her) here: Glow Social

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Fuzing Your Area of Genius: Finding and Working with a Business Partner08 Sep 202500:46:03

Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships.

In this episode, we’ve conversed about:

  • The unexpected FaceTime call that started their business merger conversation
  • How they navigated the legal and financial logistics of merging two established agencies
  • The challenges of relearning business lessons as a partnership that they'd already mastered solo
  • How they discovered and divided their complementary zones of genius beyond their core skills
  • Why having a business partner amplified their ability to set boundaries 
  • The surprising payoffs of partnership, from bigger celebrations to better strategic thinking
  • How they maintain their friendship while building a business together
  • Practical advice for solopreneurs considering whether partnership is right for them

You can find out more about Brooke and Kelly (she/her): Fuze the Agency

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


7 Lessons Learned in 7 Years of Business01 Sep 202500:17:41

June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud.

Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts... I also know that behind every brand is a human. And behind every human? A whole mess of lessons learned the hard way.

So today, I'm taking you behind the scenes of my own entrepreneurial journey. Here are 7 lessons I keep learning (and re-learning) as a business owner. Maybe you'll recognize yourself in a few of them.

Connect with Bethany:


Email Isn't Dead- You Just Need to Stop Using It Like It's 201029 Dec 202500:20:41

In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here's the catch- you can't approach it like it's 2010 anymore.

I recently fell back in love with email marketing. And I don't say that lightly. For a while, my own newsletter felt stale. My team wasn't capturing my voice, and honestly, I wasn't putting in the effort it deserved. But once I made some strategic shifts- rebranding my list, writing it myself, focusing on real value- everything changed.

And it's not just me. I've grown my own list to over 5K on freebies alone, and I'm currently in concentrated growth mode. But more impressively, I've helped clients grow their lists from 1,300 to over 64,000 subscribers, and another from 8K to over 95,000 subscribers.

So yeah, I have some street cred when it comes to email marketing that actually works.

Today, I'm breaking down what used to work in email, why that no longer works, and what actually works now- with real examples you can steal.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn



Connect with Bethany:


How Retainers Build Stability (Without Burnout)25 Aug 202500:26:39

Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deeper client relationships- without the 24/7 availability trap.

Retainers brought me:

  • Predictable revenue
  • Deeper creative partnerships with my amazing clients
  • Smoother schedules
  • Additional client loyalty and trust because I was continuing to impact and improve their businesses
  • Space to lead, not just execute (especially with consulting and strategy-based retainers)

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Stepping Into the Full Brand Transformation18 Aug 202500:19:17

Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives.

In this episode, we’ve conversed about:

  • The strategic decision to separate a personal brand from a business brand after four years of growth
  • How Powerhouse Writers evolved beyond individual coaching into a comprehensive ecosystem for writers
  • Why personal essays and storytelling remain irreplaceable in an AI-dominated landscape
  • The transformation from "scrappy" to "bold" through complete visual and strategic rebranding
  • Building community that grows beyond the founder's daily involvement
  • The importance of maintaining artistic identity while scaling a coaching business
  • How nature metaphors and feminine energy shaped the new brand direction
  • Creating space for both masculine drive and feminine flow in creative work

You can find out more about Paulette (she/her): www.pauletteperhach.com

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine11 Aug 202500:34:19

Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing perceptions and empowering women entrepreneurs in the wine space.

In this episode, we’ve conversed about:

  • How Juliet Wine is transforming the perception of boxed wine through premium quality and stunning design
  • The journey from corporate roles to co-founding a revolutionary wine brand
  • Why sustainability and eco-conscious packaging drove their product innovation
  • How authentic customer relationships prove more effective than traditional influencer marketing
  • The experience of being a female founder in the male-dominated wine industry
  • Practical insights on transitioning from direct-to-consumer to wholesale distribution
  • Unexpected market research discoveries and customer feedback that shaped the brand
  • Creative wine pairings and the story behind going viral with spicy wine trends

You can find out more about Allison (she/her): Juliet Wine

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


How This Client's Brand Powered Their Career in Art Therapy04 Aug 202500:27:52

Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces.

In this episode, we’ve conversed about:

  • What art therapy is and how it helps people express their feelings
  • How authentic personal branding opened doors to unexpected career opportunities
  • The journey from dimming yourself for "professionalism" to embracing your true colors
  • Why showing up authentically attracts the right people and opportunities
  • How one middle school counselor transformed mental health conversations school-wide
  • The importance of matching your external brand with your internal authentic self
  • Practical advice for therapists and creatives unsure about building their personal brand

You can find out more about Tori (she/her): www.forcearttherapy.com

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Knowing When to Say No: Red Flags I Wish I'd Recognized Earlier28 Jul 202500:18:26

We've all ignored red flags in business relationships. In this episode, I'm sharing the partnership that taught me alignment, the clients who refused my expertise, and how I finally learned to trust my gut and say no.

Let's dive into what I call the "Red Flag Roundup":

  • The misaligned partnerships that look perfect on paper
  • The warning signs I missed
  • Why saying no is actually saying yes to your integrity
  • How to trust your gut (even when the money looks good)
  • Time for some real talk

Let’s Keep the Momentum Going

→Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Why Not Looking at Your Business Holistically is Hurting Your Brand21 Jul 202500:36:07

Discover how to transform your business's backend from duct-taped chaos to streamlined success with Ariana Tenine, fractional Director of Operations. Learn practical strategies for implementing systems, automation, and operations that free you from being the bottleneck in your own business.

In this episode, we’ve conversed about:

  • Why most businesses fail to scale (hint: everything lives in the owner's head)
  • How automation creates MORE personalization, not less
  • The hidden cost of manual processes in high-ticket businesses
  • Why systems are a form of self-care for entrepreneurs
  • Converting time into money through strategic automation
  • The real reason VAs and team members don't work out
  • Creating systems that work on your clients' schedule so you can work on yours

You can find out more about Ariana (she/her): www.arianatenine.com

Let’s Keep the Momentum Going

→Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Breaking Into the Luxury Market: 3 Priorities before the Price Tag14 Jul 202500:21:09

Want to attract high-end clients who book you and brag about you? Breaking into the luxury market isn't about slapping an extra zero on your prices. In this episode, we dive into the 3 essential priorities you need before raising your rates, and:

  • The difference between high-end and premium clients (and why it matters)
  • What approaches DON'T work for luxury markets
  • How to market to high-end clients without feeling salesy

Let’s Keep the Momentum Going

→Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


How a Podcast Can Help Your Brand with Hayleigh Hayhurst07 Jul 202500:37:26

Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Learn practical strategies for leveraging podcasts for networking, lead generation, and building trust with your audience.

In this episode, we’ve conversed about:

  • How podcasting serves as a powerful networking tool for entrepreneurs
  • Using podcasts for lead generation and trust-building
  • Common mistakes to avoid when launching a podcast
  • Why consistency matters in podcasting
  • Creating content that resonates with your ideal client
  • Leveraging video podcasts for multi-platform content
  • The surprising statistics about podcast longevity

You can find out more about Hayleigh (she/her): Espresso Podcast Production

Let’s Keep the Momentum Going

→Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


The First 90 Days After a Rebrand: What to Expect and How to Maximize Impact30 Jun 202500:21:16

Today, we’re diving into what happens after your rebrand. Because here’s the truth: Branding and marketing go hand in hand. A beautiful brand doesn’t build a business on its own—it needs visibility, consistency, and smart marketing to do its job. So if you’ve just gone through a rebrand—or are planning one soon—the first 90 days matter so much. In this episode, I’ll break down:

  1. What to expect emotionally and practically
  2. The biggest mistakes to avoid
  3. What to do on the tech side to set your brand up for SEO success
  4. And five high-impact ways to maximize your rebrand starting right now

Let’s Keep the Momentum Going

→Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn



Connect with Bethany:


My Client's Journey | Nurse to Entrepreneur | How We Helped Her Scale23 Oct 202400:50:43

A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs.

In this episode, we’ve conversed about:

  • Transitioning from a nursing career to entrepreneurship
  • What Emma learned in nursing that applies to entrepreneurship
  • Being selective about brand collaborations
  • Taking risks that lead to growth
  • Having supportive mentors or partners
  • Learning from different models and mentors
  • Maintaining integrity in business
  • Receiving positive feedback and seeing the impact of your work on others

Resources & Links to Continue the Conversation:

Nurse Fern

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like22 Dec 202500:43:35

Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries.

In this episode, we’ve conversed about:

  • How Maggie transitioned from a secure corporate job to launching Viola Hill Studio from her bedroom
  • The evolution of her business through different seasons- from 40-hour weeks to a sustainable 20-hour workweek
  • Why refining her process and systems was the key to working fewer hours without sacrificing quality
  • How she structures her week to maximize productivity in limited time blocks
  • Practical strategies for managing client expectations and boundaries without losing flexibility
  • The importance of taking emotion out of business decisions and treating projects logically
  • Why having crystal-clear timelines and deliverable dates prevents project delays
  • How to handle clients who go off-process or miss deadlines
  • The reality of building a business during the 2020 surge and staying consistent when others burned out
  • First steps designers can take to move toward a more intentional, part-time studio model

You can find out more about Maggie (she/her) here: Violet Hill Studio

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


My Struggle with Finding Balance and 5 Things That Actually Helped 16 Oct 202400:21:29

In this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not only lead my company and produce great work, but also take care of myself and have a meaningful life.

Here's what you can expect to hear in this episode:

  • My early entrepreneurial journey and how constant hustling created a thriving business, but at a cost
  • How therapy helped me in my life and business
  • Learning to be fiercely loyal to myself
  • How routines and strict structures create boundaries for creative freedom
  • Why movement early and often helps with mindset and balance
  • The importance of being okay with change my mind

Resources & Links to Continue the Conversation:

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Building A Personal Brand for a Stronger Business with Kimberly Gayle09 Oct 202400:46:01

What does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America behind, moving across the country, starting a blog, and discovering the joy and community of adventure, craft beer, and living life on her own terms.

In this episode, we’ve conversed about:

  • Recognizing Burnout and Misalignment
  • Taking a Leap of Faith
  • Overcoming Self-Doubt and External Criticism
  • Building a Personal Brand Through Adventure and Craft Beer
  • The Power of Community and Sharing
  • Immersing Yourself in What You Love
  • Discovering Your Core Values and Mission
  • Focus on Helping Others
  • Embracing Challenges and Pivoting in Your Personal Branding Journey

Resources & Links to Continue the Conversation:

Kimberly Gayle Consulting

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


KP & Jessie | A Mentee's Insider Review of Bethany's Mentorship for Designers02 Oct 202400:22:08

KP and Jessie share their experience in Bethany's mentorship program for designers and how it was the best investments they ever made for their business. 

In this episode, we’ve conversed about:

  • Why KP reached out to Bethany for mentorship
  • KP's experience going through the mentorship program twice
  • Expectations before the mentorship program
  • What questions new designers should ask when considering a mentor
  • The mentorship process from start to finish
  • What changed as a result of Bethany's mentorship program

Resources & Links to Continue the Conversation:

InkPot Creative

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


The Psychology of Influence: Becoming a Better Leader with Dr. Benah Parker25 Sep 202400:43:57

Understanding the psychological principles behind influence and leadership, and how to apply them to become a more effective and inspiring leader with Dr. Benah Parker.

In this episode, we’ve conversed about:

  • Being influential vs manipulating
  • What happens when people don't feel heard, valued, and seen
  • Treating people how you want to be treated vs more encompassing leadership
  • Finding your business leadership expanders for inspiration
  • Control vs influence
  • The link between happiness at work and innovation

Resources & Links to Continue the Conversation:

Free Executive Strategy Call with Dr. Parker

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Self-Worth & Success: How Your Relationship with Your Body Can Fuel Achievement with Lisa Zahiya18 Sep 202400:39:03

Diving deep into the connection between self-worth, body positivity, success, and how accountability in self-care can transform your life and business with Lisa Zahiya.

In this episode, we’ve conversed about:

  • Lisa's origin story of self-acceptance from dance to entrepreneurship
  • How women entrepreneurs can reach their revenue goals and take care of themselves
  • The role accountability plays in self-care
  • How shifting your focus from yourself to your clients leads to success

Resources & Links to Continue the Conversation:

Lisa Zahiya

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative11 Sep 202400:29:36

Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche.

In this episode, we’ve conversed about:

  • Their origin stories from taking classes together to working together at InkPot Creative
  • The challenges and successes of working together as a couple
  • The power of a niche in business
  • Overcoming the doubts and fears when choosing a niche
  • Advice for business owners struggling to find a niche

Resources & Links to Continue the Conversation:

InkPot Creative

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Scaling Success As A Service Provider: The Keys To Making It Repeatable with Cat Ford-Coates04 Sep 202400:40:14

Service providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with Cat Ford-Coates about how to go from just scraping by, to being seen as a trusted expert that not only commands high rates, but also delivers results with high-touch service.

In this episode, we’ve conversed about:

  • Cat's customer service origin stories from bars to dating app profile pictures
  • How branding helps photographers scale
  • The influence of Kaizen, values, and continued refinement on building a scalable service-based business
  • Building trust and authority so you empower your clients
  • Overcoming common fears that creative entrepreneurs face
  • What it takes to start, run, and sustain a business

Resources & Links to Continue the Conversation:

The Studio Takeover

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez28 Aug 202400:38:31

Let's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez.

In this episode, we’ve conversed about:

  • The 5 things you didn't know about email marketing.
  • Practical tips and strategies in email marketing that can significantly boost engagement and conversion rates.
  • The importance of knowing your customer journey.
  • The three levels of awareness as business owners—starting, stretching, and scaling—and how email strategies work for each level.
  • The role of an annual calendar for your email marketing.
  • Why every strategy and tactic should be tied to a business goal.
  • Building trust and authority in a world dominated with AI generated content.

Resources & Links to Continue the Conversation:

The Align Leads Formula

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Mastering Confidence on Camera: Strategies and Success with XayLi Barclay's UNIQ Method™21 Aug 202400:38:24

Hear XayLi Barclay's journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera.

In this episode, we’ve conversed about:

  • XayLi's journey of pivots from beauty influencer to Camera Confidence Coach
  • How to approach video if you're just starting out
  • The role of research, vulnerability, and authenticity in producing effective video content
  • The four pillars of the UNIQ Method™
  • The importance of stories not just information
  • Current trends and the future of video

Resources & Links to Continue the Conversation:

The UNIQ Method™

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


7 Lessons Learned When Hiring + Making Investments for My Business14 Aug 202400:20:37

In this episode, I'm going to share some invaluable lessons I've learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they'll offer some insights for your entrepreneurial path as well.

Here's what you can expect to hear in this episode:

  • Why I hire for potential, not just experience
  • The importance of learning your business and helping it grow, not replicating the past
  • Focusing on culture fit and communication
  • Learning from proven professionals, not social media campaigns
  • Remembering the role of patience
  • Trusting your instincts
  • My top hires in order to do business

Resources & Links to Continue the Conversation:

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


The 4 Buyer Types and How to Win Them Over With Your Brand15 Dec 202500:25:44

Learn the 4 buyer personality types (analytical, driver, expressive, amiable) and how to tailor your brand messaging to convert each one. Stop leaving money on the table with your marketing.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli Prangley07 Aug 202400:44:35

In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley.

In this episode, we’ve conversed about:

  • Behind the Scenes of ConvertKit's Rebrand → Kit
  • The criteria for deciding when it was time to rebrand
  • Addressing skeptism after a previously unsuccessful rebrand
  • Rebranding in public
  • Maintaining brand integrity
  • Navigating and balancing creativity and functionality in a rebrand
  • Three core brand personality traits
  • Color accessibility

Resources & Links to Continue the Conversation:

You can find our more about this rebrand at: Kit.com

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Introduction to Brandcend™: Growth Problems are Good Problems to Have30 Apr 202400:13:57

Bethany wraps up the Brandcend™ mini series with a discussion about growth problems and how Brandcend™ can help you bring clarity and support to your business, so it can grow into the next level of your brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________


Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com


Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Introduction to Brandcend™: Client Testimonials26 Apr 202400:12:16

In this episode of the Brandcend™ mini series, Bethany introduces two clients and their experiences working with her and her team, and the results they experienced.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________


Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com


Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Introduction to Brandcend™: The What and How 23 Apr 202400:14:04

The short mini series on Brandcend™ continues with Bethany talking about the nitty gritty of the offer. She introduces the flow of work from legal brand name protection and comprehensive brand strategy to creative direction and launch assistance. She also shares the team she has assembled for a cohesive functioning brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________


Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com


Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Introduction to Brandcend™: The Why19 Apr 202400:14:01

In this short mini series, Bethany McCamish introduces her signature offer, Brandcend™, your bespoke brand evolution. As she worked with many business owners to build their brand momentum, she noticed the same issues arise time and time again. In this episode, Bethany shares why she built Brandcend™ and the need she saw for a comprehensive approach to your brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________


Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com


Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Getting Effective Client Testimonials & Customer Reviews31 Jan 202400:14:20

Have you ever felt like your testimonials don't actually tell a story of transformation? I got you. In this episode, I'm sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I'll tell you how you can use this in your marketing plan beyond a social post.

In this episode, we conversed about:

  • What questions to ask so you get an effective testimonial or review
  • Why transformation stories are more impactful as a testimonial structure
  • How to use testimonials in more than one place
  • How to make it easy for your customer to share their testimonial on public platforms

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Sho

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Using Human Design To Guide Your Business Operations24 Jan 202400:37:36

In this episode, we talk with Erin Claire Jones, founder of The Human Design Blueprint™, about human design in both life and work. We’ll also talk about the different types in human design and how to communicate what you need in business settings.

In this episode, we’ve conversed about:

  • Erin's entrepreneurial journey with human design
  • The four human design types
  • What your human design chart means and how it applies to your life and work
  • Human design and teams
  • How people are opening up to human design

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Sho

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


3 Top Strategies for Lead Generation That Work17 Jan 202400:20:19

We all know about the client referral loop - and while it's effect and important, don't leave your client generation to your clients. In this episode, I am sharing 3 of the top strategies for lead generation you can implement in your company right away, so you aren't relying on ads for your products or referrals for clients.

In this bonus episode, we’ve conversed about:

  • 3 top strategies for lead generation: organic content, social media interactions, and authority building
  • Why you should always be building genuine relationships
  • 5 action steps to take to benefit from these strategies

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:


Positioning: How to Craft Your Brand Promise10 Jan 202400:19:07

Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your brand strategy build.

In this bonus episode, we’ve conversed about:

  • What a brand promise is and is not
  • Why a brand promise attracts your ideal customers and clients
  • How to carve out your own space with a unique presence

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn


Connect with Bethany:


The Power of PR: How to Build Lasting Visibility 13 Dec 202300:38:33

In this episode, we talk with serial entrepreneur Hannah Nieves about PR and how you can leverage it in your own business. We’ll also talk about AI and how you can harness its power while staying authentic to your brand identity. 

In this episode, we’ve conversed about:

  • Hannah’s story of being a serial entrepreneur 
  • What PR is and the different type of content we can use
  • Where to begin and how to pitch yourself 
  • Using AI while keeping brand integrity 
  • How she manages running multiple businesses

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Sho

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn


Connect with Bethany:


Do I Have to Be the Face of My Brand?08 Dec 202500:17:02

Wondering if you really need to show your face? The short answer: yes. Learn the psychology behind why faceless brands struggle and explore 4 ways to build a recognizable brand presence.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:


Harnessing Systems to Streamline Your Brand Operations06 Dec 202300:36:37

In this episode, we talk all about strategic systems in business and why setting up these streamlined processes is key to a seamless business. 

In this episode, we’ve conversed about:

  • Ariana’s journey 
  • What is a systems strategist and what they do
  • Gauging when it is the right time to work with one
  • Creating systems that allow you to take a step back 

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn


Connect with Bethany:


Need Clients? Build Your Retention Strategy29 Nov 202300:12:17

Today, we are going to chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for you and your business. 

In this bonus episode, we’ve conversed about:

  • Why client retention matters 
  • What can you actually do to retain clients
  • How to build a retention strategy 


Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn


Connect with Bethany:


Tips On Growing An Agency & Adapting to Social Media Trends22 Nov 202300:43:04

In today’s episode, we dive into everything agencies and how Emma (she/her), owner of Right Hand Glam, built hers and continues to grow through the ups and downs of business. 

In this episode, we’ve conversed about:

  • Emma’s journey to starting her agency 
  • Mistakes to avoid when starting to build your agency
  • How to scale/account for ups and downs in business
  • Why she is still the face of her agency  

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn


Connect with Bethany:


Spotting Burnout Before You Fizzle Out: A Lifeline for Entrepreneurs15 Nov 202300:40:57

Today we are chatting with Lindsay about burnout as an entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time. 

In this episode, we’ve conversed about:

  • Lindsay’s story and journey 
  • What burnout means to her
  • The connection of mind, body, and spirit
  • Creating a wholistic life  

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn


Connect with Bethany:


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