Two in Twenty – Détails, épisodes et analyse

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Two in Twenty

Alpha Agency (formerly White Marble Consulting)

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/36j. Total Éps: 58

Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

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🇬🇧 Grande Bretagne - marketing
01/09/2026
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16/08/2026
#87
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#43
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#62
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#68
🇬🇧 Grande Bretagne - marketing
21/03/2026
#94
🇬🇧 Grande Bretagne - marketing
27/04/2025
#81

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Liens partagés entre épisodes et podcasts

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https://investmentmarketers.com/
3 partages
https://investmentmarketers.com/podcast/aim-high-the-changing-uk-advisory-market/
2 partages
https://www.rws.com/
1 partage

https://www.linkedin.com/in/cordelia-hughes-3a19736/
1 partage
https://www.linkedin.com/in/lauren-glossop-09a57014/
1 partage

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Score global : 58%

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Why did that pitch fail?

Saison 1 · Épisode 10

vendredi 25 octobre 2024 • Durée 25:11

Join Kirsten Hastings, Head of Content at White Marble Consulting (an Alpha Group company) as she hosts Nick Pilkington in the latest episode of our 2 in 20 podcast. They discuss the five factors of success that can elevate your pitch so that it genuinely resonates with your target audience.

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Demystifying diversity

Saison 1 · Épisode 9

jeudi 18 juillet 2024 • Durée 24:22

In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble.

Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.

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White Marble and tml Partners: All roads lead to culture- takeaway points from ESG roundtable

mercredi 19 octobre 2022 • Durée 06:43

White Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing and demonstrating culture, as a key dimension of building authentic sustainability credentials and addressing some of the key challenges facing the investment management industry today.

We were interested in the characteristics that made true leaders in sustainability stand out from the crowd. As features such as TCFD reporting, UK Stewardship Code adherence and the integration of diversity and inclusion policies become the industry standard, the one differentiating factor still available to brands is culture. We have observed that many of the brands recognised in the industry as being leaders in sustainability are also those with a reputation for a robust, clearly-articulated culture.

This podcast includes a 'Reflection of the Day' and some key takeaway points from Benjie Elston and Emma Morrison.

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AIM High: Adding influencer marketing to your campaign toolkit

Saison 1 · Épisode 38

lundi 22 novembre 2021 • Durée 45:56

When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok. Although influencer marketing has been around for over 15 years it is only recently that B2B industries, like financial services, have started to adopt it.

In today’s episode Twink is joined by Tim Williams, CEO of Onalytica and Theodora Lau, Founder of Unconventional Ventures, to discuss how marketers within asset management can add influencer marketing to their campaign toolkit.

Themes covered in this episode:

· The essentials of influencer marketing – what it is, how to start and the process

· Making the case internally – best practice engaging stakeholders on influencer campaigns

· Influencers and remuneration options

· Example campaigns in financial services

· Making the greatest impact with your campaign

Introducing the participants:

Theodora (Theo) Lau is an author, public speaker and advisor, whose work seeks to spark innovation to improve consumer financial security. The founder of Unconventional Ventures, she focuses on developing and growing an ecosystem of corporates, entrepreneurs, and VCs to better address the unmet needs of consumers. A co-host of One Vision, a podcast on fintech and innovation, Theo is also a regular contributor for top industry events and publications, including Journal of Digital Banking, Harvard Business Review, Irish Tech News and Nikkei Asian Review.

Tim Williams has over 15 years of experience connecting brands with their key Influencers across political, traditional media and social media channels. He joined Onalytica in 2012, becoming CEO in 2014. During this time Tim has personally led the Influencer program strategy and implementation for brands such as Microsoft, Barclays, IBM, Thomson Reuters, The Gates Foundation and RSPB helping incorporate social Influencer relations into their marketing & communications strategy.

AIM High: Talking about marketing influence and role modelling

Saison 1 · Épisode 37

jeudi 4 novembre 2021 • Durée 26:53

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’. In today’s episode Twink is joined in the virtual studio by nominee Alex Leay, Group Head Wholesale Marketing & Head of UK Marketing at HSBC Asset Management.

Themes covered in this podcast:

· The key marketing areas Alex focuses on

· Adjusting to a leadership position and how to motivate the right standards and behaviours

· Changing leadership styles

· Challenges experienced over the past year or two and turning things around

· What marketers should focus on to be a leader in their field

Introducing the participant:

Alex is the Global Head of Wholesale Marketing and the Head of UK Marketing at HSBC Asset Management. Throughout her 14-year career at HSBC, she has held numerous senior marketing and propositions roles, covering various asset classes and client segments. Prior to HSBC, Alex was Global Head of External Comms at Thomson Reuters, where Portfolio Managers were one of her favourite client groups! Alex leads the HSBC Asset Management Working Parents group and holds a BBA in Management from Lancaster University and a post graduate qualification from the Chartered Institute of Marketing.

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AIM High: Tackling the assumptions and opportunities for ETFs

Saison 1 · Épisode 36

jeudi 7 octobre 2021 • Durée 34:41

ETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so successful and attractive to investors?

Ready to provide the answers are Nic Basson, marketing strategist in ETFs, and Alex Olivares, head of EMEA campaign marketing at Invesco, who join Twink in the virtual studio to discuss the history and opportunities for ETFs.

Themes covered in this episode:

· The history and landscape of ETFs

· The differences between ETFs and mutual funds

· The growth of ETFs and why more and more investors are using them in their portfolios

· The next stage for ETFs

· Key considerations for marketers when looking to market ETFs

Introducing the participants:

Nic Basson was head of marketing for Source ETF before its sale to Invesco in 2017, where he had a number of senior roles, recently responsible for Marketing Strategy and Planning at Invesco for the EMEA region. Prior to this he worked in equity sales at Bank of America Merrill Lynch covering EEMEA and LatAm equities. Nic also holds a Master of Commerce from the University of the Witwatersrand, South Africa.

Alex Olivares is head of EMEA campaign marketing at Invesco. Prior to that he held various global marketing roles at Source ETFs, Capital Group and AllianceBernstein. He enjoys learning about seemingly disparate topics and has worked in management consulting, US politics and investment banking. Alex holds an MBA from TRIUM (London School of Economics, New York University, HEC Paris) and a BA in English Literature from the University of Chicago.

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AIM High: The legacy and leadership of the UK pensions industry

Saison 1 · Épisode 35

jeudi 23 septembre 2021 • Durée 35:34

Unsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner and CIO at Aon.

Themes covered in this podcast:

· The UK pensions industry landscape and how defined benefit (DB) pensions schemes have evolved

· The challenges pension schemes face in relation to the UK government’s ‘investments big bang’ push

· Are the UK government and the UK regulator at odds with each other over risk?

· The knock on effect of Osborne’s pensions reforms and freedom of choice

· Challenges for DB and defined contribution (DC) pension schemes in the next 5 – 10 years and how pension schemes will evolve

· How marketers of institutional houses can do a better job in communicating with gatekeepers of big pension schemes

Introducing the participants:

Charlotte Moore is an award-winning freelance journalist and communications consultant who specialises in pensions. She writes regularly for a number of publications such as Professional Pensions and IPE. Charlotte also helps asset managers produce readable blog posts, white papers, monthly updates and book chapters.

Jo Sharples is a Partner in Aon's Investment Practice and is the Chief Investment Officer for Aon’s DC Solutions. She has over 20 years of experience in the pension and investment industry and is a Fellow of the Institute and Faculty of Actuaries. Joanna is responsible for the development and implementation of delegated investment solutions for DC pension schemes, working closely with Aon’s UK delegated team.

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AIM High: Building sustainability credentials in your brand

Saison 1 · Épisode 34

mardi 17 août 2021 • Durée 41:35

Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research.

Accompanying Benjie and Twink is Ross Duncton, Head of Marketing & Direct at BMO Global Asset Management (EMEA), who shares his reflections on how he managed to achieve such great success in this space.

What’s covered in this podcast?

Which asset managers rank as leaders or laggards within ESG and responsible investing
Why might an asset managers fall behind in this space
The process behind BMO’s success
Qualities marketers need to drive responsible investing within their organisation
Key findings and insights from WMMs recent investor research
The nuances between institutional and wholesale audiences

Introducing the participants:

Ross Duncton is a highly experienced marketing lead with over 15 years of experience working in the financial services industry. Formerly with Prudential and Acromas Financial services, Ross has a thorough understanding of financial marketing, product management, commercials and operational capabilities.

Benjie Elston, Product Director, heads up the sustainability practice at White Marble, leading the way in pushing the development and education of ESG for clients and the wider industry. With 12 years of business development experience within the asset management industry, Benjie has experience as a product specialist for Newton’s ESG team, assisting those looking for help to find clear brand and product articulation.

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AIM High: Creating content for social engagement

Saison 1 · Épisode 33

jeudi 24 juin 2021 • Durée 40:15

Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind.

Best practices for creating content and social engagement is therefore the topic of today’s episode where Twink is joined by Vince Gorgan, Director of Marketing at Lord Abbett and George Owen, Founder & Director of Itch Media.

Themes covered in this episode:

The starting principles and expectations we should have when planning social content
How the industry is evolving and embracing social
Best practice for creating and sharing on social
What a good creative brief looks like
Convincing stakeholders of the merits of social (budgeting & resourcing).
Key considerations when creating content for social channels

Introducing the participants:

Vince Grogan, Lord Abbett’s Director of Marketing, is a 28 year veteran of the financial services industry, with a broad range of clients under his belt across the US and Europe at firms including Merrill Lynch, Goldman Sachs and Oppenheimer Funds. Vince has extensive experience developing and successfully executing integrated marketing strategies spanning digital, content, channel and core marketing.

George Owen founded ITCH in 2013, leading a team of filmmakers, animators and editors in delivering content solutions to clients across multiple sectors. Significant growth in the last few years thanks to their results-focused creative executions has seen ITCH create global campaigns for the likes of Ernst & Young, Nestle and Canon. Prior to ITCH, George worked in the wonderful world of reality TV working for the likes of Endemol and the BBC.

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AIM High: Assessment of Value year two: The good, the bad and the ugly

Saison 1 · Épisode 32

mardi 25 mai 2021 • Durée 35:37

The FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to prompt asset managers to assess the value of each fund and take corrective action if it does not offer good value. However, the ambiguity and lack of understanding of what is involved in these reports has brought with it concerns from across the industry as asset managers question what value these reports will provide to the end consumer.

In today’s episode Twink is joined by three industry experts; John Bennett, Head of Adviser Proposition at Sparrows Capital Limited; David Ogden, Head of Compliance at Sparrows Capital; and Esther Armstrong, Marketing Consultant at White Marble Marketing, to discuss the ‘good, bad and the ugly’ of the new FCA Assessment of Value reports.

Themes covered in this podcast:

An introduction to Assessment of Value (AoV) reports
How the asset management industry has responded and what lessons have been learnt
The accessibility and purpose of the AoV reports
Improvements that can be made to AoV reports and the next steps
Tips for marketers to help drive better consistency and clarity with AoV reports

John Bennett has a financial services career spanning 30 years in the City of London. He has a broad range of experience having advised HNW individuals as Managing Director of the financial advisory arm of a top 20 accountancy practice as well as with Man Investments as Head of UK Retail Distribution and subsequently at UBS, managing UK distribution for their alternative investments platform.

David has a wealth of experience in compliance having joined the regulator IMRO in 1992. Since ending his time there, he has held positions in compliance in both retail and institutional investment management. Following on from his thirteen-year spell as Head of Compliance at Seven Investment Management, David has now taken the compliance reins at Sparrows Capital.

Esther Armstrong is an award-winning writer and content strategist within the investment management industry. Esther joined White Marble back in 2020 as a marketing consultant and brings over a decade of experience in financial services marketing and communications, previously holding positions at Money Observer, Interactive Investor, Portfolio Adviser and BNY Mellon.

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Two in Twenty – Détails, épisodes et analyse

Détails du podcast

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Liens partagés entre épisodes et podcasts

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Qualité et score du flux RSS

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