Explorez tous les épisodes du podcast Two Geeks and A Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| The one about AI and Trust, The P for Product and Salem’s Lot - TG121 | 06 Nov 2024 | 01:04:20 | |
The one about AI and Trust, The P for Product and Salem’s Lot - TG121
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206
00:30:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It’s all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It’s all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.
EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?
00:45:54 Film Marketing SALEM’S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and... | |||
| The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 | 03 Jul 2024 | 01:17:29 | |
The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale
00:39:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:36 Marketing Tech and Apps ROGER: It’s all about AI for professional speakers: Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/ PASCAL: It’s all about superior content curation using AI Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.
00:56:29 Film Marketing Presumed Innocent (1990) Director; Alan J. Pakula Writers: Scott Turow, Frank Pierson, Alan J. Pakula Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. Taglines:
A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of... | |||
| The One where we review the Best Bits Of 2023 – Christmas Special - TG111 | 20 Dec 2023 | 00:58:52 | |
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
00:00:00 Introduction Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards 00:06:11 In the News 3 news items each. Which will be the winning news? 00:16:56 Content Spotlights ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023 Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023 The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century
00:29:37 This Week in History We share our top 3 historical events and then choose the winners. 00:37:04 Marketing Tech and Apps ROGER’S TOP 3 MARKETING TECH & APPS OF 2023
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| The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 | 10 Feb 2021 | 01:17:25 | |
The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:10 Content Spotlights ROGER: Seven retailers who digitally transformed by doing what customers love online PASCAL: The Official Twitter 2021 Planner https://business.twitter.com/en/resources/twitter-planner.html Use this planner to help make 2021 your best year yet on Twitter by planning, tracking, and reflecting. 00:30:16 Marketing Tech and Apps ROGER: Video streaming software VMix: https://www.vmix.com/ VidBlaster: https://www.vidblasterx.com/ PASCAL: Beautiful.ai https://www.beautiful.ai/ presentations and slide decks maker, just add content to one of their templates and your slides adapt like magic. eMaze https://www.emaze.com/presentations/ hundreds of 2D and 3D templates to choose from for your next online visuals. 00:41:58 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:31 Creator Shout Outs ROGER: Andrew Davies | 4 video YouTube series: 1 Big Virtual Event Idea That Changes Everything! https://www.youtube.com/watch?v=gp1_nYOaCd8 PASCAL: Graham Robb owner of Recognition PR and host of the Business Unmuted video https://bit.ly/2M8EV8T and podcast https://spoti.fi/3oviOpZ series. 01:00:00 Film Marketing It started with an intriguing hook, In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found. Made more intriguing by a mockumentary and viral pre-release marketing campaign. Lost footage film, The Blair Witch Project was the most successful independent film of all time once released in 1999. And it’s pretty scary too! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of... | |||
| The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 | 03 Feb 2021 | 01:14:33 | |
The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:52 Content Spotlights ROGER: The Dubai dilemma: has influencer marketing lost its sheen? Zoe Crook, Campaign Magazine. https://www.campaignlive.co.uk/article/dubai-dilemma-influencer-marketing-lost-its-sheen/1705033 PASCAL: 5 Webinars Rules To Break in 2021 by Mark Bornstein, VP of Marketing and Chief Webinerd at ON24 https://www.on24.com/resources/asset/wbps-5-webinar-rules-to-break-in-2021/ 00:30:45 Marketing Tech and Apps ROGER: Falcon Eyes RGB LED Light: https://amzn.to/39sgL1Y SAD Lamp Easysleep lamp: https://amzn.to/3pnmtaK PASCAL: Profile Pic Maker – Make awesome profile picture from any photos https://pfpmaker.com/ (with thanks to James Lane https://bit.ly/391VvzC) Free jingles for your podcast and video intro/outro from Mike and Izabela Russell at Music Radio Creative https://producer.musicradiocreative.com/free-jingles/ 00:40:23 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:25 Creator Shout Outs ROGER: Hannah Jones, tips for booking holidays during the lockdown, from an owner of holiday accommodation. https://www.linkedin.com/pulse/book-your-uk-break-confidence-hannah-jones/?trackingId=%2FUAzVyW160h6hw5UTQkpLw%3D%3D PASCAL: Geoff Ramm, international speaker and author of Celebrity Service and his latest book Celebrity Service Superstars https://amzn.to/3ixtfIp 00:54:49 Film Marketing Mad Max: Fury Road is the sequel that we never knew we needed. The original Mad Max trilogy was released in the late 1970s and early 1980s. Mad Max: Fury Road didn’t turn up until 2015. But various aspects of the film pre-production, script and models and props date back to 1997. A film with a fascinating development history. The editing is fast with more cuts per minute than usual in a film, plus interesting changes to the frame rate to boost the excitement levels. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a... | |||
| The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 | 27 Jan 2021 | 01:11:02 | |
The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:12 Content Spotlights ROGER: Domino’s merges digital and marketing teams, Marketing Week by Lucy Tesseras. https://www.marketingweek.com/dominos-merges-digital-and-marketing-teams/ PASCAL: Demand Generation for Content Marketing in the next decade by Robert Rose, Content Marketing Institute https://contentmarketinginstitute.com/2021/01/demand-gen-content-marketing-research/ 00:25:30 Marketing Tech and Apps ROGER: Lighting for home video studios. Elgato Key Light: https://www.elgato.com/en/gaming/key-light Hand held mini-camera with gimble: DJI Pocket 2: https://www.dji.com/uk/pocket-2 PASCAL: Create embed code for responsive YouTube videos https://embedresponsively.com/ Wikipedia is 20 years old! https://wikimediafoundation.org/wikipedia20/ 00:36:58 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:22 Creator Shout Outs PASCAL: David Kilkelly, video marketing specialist and video producer/director, just shared his ‘Create 2021’ message on YouTube https://www.youtube.com/watch?v=shPMdIRTs70 ROGER: Matthew Dicks | Podcast: Speak Up Story Telling: Review of Wonder Woman 1984: https://podcasts.apple.com/us/podcast/matthew-dicks-wonder-woman-breakdown/id1386552794?i=1000505453993 00:51:44 Film Marketing Known for the hit song by Ray Parker Junior, one of the first examples of viral marketing and The Stay Puft Marshmellow Man, Ghostbusters is one of the most famous and iconic comedies of all time. Released in 1984 it starred an ensemble cast. Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Rick Moranis and William Atherton. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other... | |||
| The one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24 | 20 Jan 2021 | 01:10:52 | |
The one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:43 Content Spotlights ROGER: Want a job? Pretend you believe in ‘digital marketing’ by Mark Ritson. https://www.marketingweek.com/mark-ritson-digital-marketing-jobs/ PASCAL: The 4 Pillars of the New eCommerce Frontier Entrepreneurs Need To Embrace by Jonathan Jadali CEO of Ascend Agency https://www.entrepreneur.com/amphtml/361573 00:25:45 Marketing Tech and Apps ROGER: Revisiting the Clubhouse App: https://www.joinclubhouse.com/ Lickd – commercial music licencing for creators - https://lickd.co/ PASCAL: It’s all about new microphones Shure MV5 Home Studio Microphone https://www.shure.com/en-GB/products/microphones/mv5 and its audio editing app https://www.shure.com/en-GB/products/software/shure_plus_motiv Rode VideoMic Me for smartphones https://www.rode.com/microphones/videomicme 00:38:04 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:19 Creator Shout Outs PASCAL: Steve Olsher, founder and editor-in-chief of https://podcastmagazine.com (via Mark Asquith) with executive producer Kelly Poelker, creative director Elizabeth Scott and assistant editor Megan Yakovitch. ROGER: Dave Birss - there’s no going back to normal. Research with speakers and presenters. https://www.linkedin.com/posts/davebirss_study-how-speakers-and-trainers-feel-about-activity-6754406109294944256-KiVM 00:51:59 Film Marketing This week we talk about Rocky the 1976 film introducing us to for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the longest film franchises. People consider Rocky to be one of the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning three About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the | |||
| The one about mysterious monoliths, no budget film making and Gremlins - TG23 | 16 Dec 2020 | 01:11:01 | |
The one about mysterious monoliths, no budget film making and Gremlins - TG23 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:39 Content Spotlights ROGER: The hidden meaning in the mysterious monoliths appearing and disappearing around the world https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysterious-monoliths-appearing-and-disappearing-around-the-world/articleshow/79575047.cms PASCAL: The 4 L’s of No Budget Filmmaking by Film Riot https://www.youtube.com/watch?v=Ue8HqdIrjko 00:25:42 Marketing Tech and Apps ROGER: Philips Hue Lights: https://www.amazon.co.uk/Philips-Colour-Entertainment-Light-Double/dp/B07FYDGD7R/ref=sr_1_8?dchild=1&keywords=philips+hue+lights&qid=1607360836&sr=8-8 Happs App – be a real news reporter: https://apps.apple.com/us/app/happs-the-network-of-now/id1437730672 PASCAL: It’s all about Christmas List Zoom Podtrack P4 – A compact podcasting recorder with so many features https://zoomcorp.com/en/gb/podcast-recorders/podcast-recorders/podtrak-p4/ Shure Super 55 Deluxe Microphone – The legendary microphone used by Elvis Prestley https://www.shure.com/en-GB/products/microphones/super_55 00:38:04 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:40 Creator Shout Outs PASCAL: Jenny Ainsworth, Leadership, Mindset and Motivation Consultant. Fire Your Life Up FREE Audio - https://jennyainsworth.com/ ROGER: Martin Huntbach and Lindsay Cambridge of Jammy Digital. Content Fortress Book. https://jammydigital.com/shop/ 00:55:56 Film Marketing This week we talk about Gremlins, a 1984 American comedy horror film written by Chris Columbus and directed by Joe Dante with Steven Spielberg as executive producer. Another film considered to be a Christmas movie it contains many, quite gruesome, scenes that have become pop culture... | |||
| The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 | 09 Dec 2020 | 01:12:55 | |
The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:15 Content Spotlights ROGER: 10 Tips for Working With a Marketing Agency. https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/ 00:26:25 Marketing Tech and Apps ROGER: Make your social media posts stand out. https://yaytext.com/bold-italic/ Anchor Part 2? Clubhouse App: https://apps.apple.com/gb/app/clubhouse/id1193784808 PASCAL: It’s all about microphones Sennheiser PC 8 USB Headset https://amzn.to/366KuM8 Rode Wireless Go Lapel Mic https://wirelessgo.rode.com/ 00:40:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:36 Creator Shout Outs PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast https://www.emailmarketingheroes.com/podcast/ and the Email Marketing Heroes fighting back against grubby and scammy emails ROGER: Martin Brooks | The Impactologist https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR 00:51:56 Film Marketing This week we talk about The Mandalorian. Okay it’s not a film, but it’s an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week... | |||
| The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 | 02 Dec 2020 | 01:03:54 | |
The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:00 Content Spotlights ROGER: With 7 Short Words, President Trump Revealed His Big Idea for a Really Troubled Brand. Here's Why It Just Got Rejected, and What's Happening Instead. https://www.inc.com/bill-murphy-jr/president-trump-had-a-big-idea-for-boeing-737-max-it-just-got-rejected.html PASCAL: Recent job advert for the position of Manager, Brand Marketing at Red Bull published by Shannon Vargas, Talent Acquisition and Senior Recruiter https://jobs.redbull.com/us-en/ 00:25:06 Marketing Tech and Apps ROGER: DSLR Features for an iPhone: https://www.procamapp.com/ Dictation Webpage: https://dictation.io/speech PASCAL: It’s all about video editing WeVideo is a very simple yet very powerful video editor for your blogging and social media activities https://www.wevideo.com/ Filmora by Wondershare is another simple video editor with a few more features for advanced video storytelling https://filmora.wondershare.net/filmora-video-editor.html 00:34:12 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:19 Creator Shout Outs PASCAL: Gudrun Lauret, content strategist and producer of The Time Pieces History podcast https://gudrunlauret.com/podcast/ to showcase how digital content can help you promote your heritage visitor attraction. ROGER: Kien Tan | PwC Consultant and retail expert and fitness instructor. The effect of the lockdown on Christmas sales. https://www.linkedin.com/posts/kientan_blackfriday-christmas-goldenquarter-activity-6735460506418606081-drOR 00:48:24 Film Marketing This week we talk about Speed, the edge of the seat thriller set in LA on a bus that will explode if it goes below 50 mph. The film builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep their propositions simple and focus on building excitement and engagement around them. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the... | |||
| The one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20 | 25 Nov 2020 | 01:02:09 | |
The one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:27 Content Spotlights ROGER: How brands are getting creative with virtual events & entertainment experiences by Nikki Gilliland. https://econsultancy.com/how-brands-are-getting-creative-with-virtual-events-entertainment-experiences/ PASCAL: The Remote Workplace Needs Recognition Rituals Too by Nate Dvorak and Ryan Pendell (via Jenny Ainsworth) https://www.gallup.com/workplace/319355/remote-workplace-needs-recognition-rituals.aspx 00:19:49 Marketing Tech and Apps This is a special look at the apps and platforms Roger and Pascal use to create, record and distribute the show. Our Pre-Production Apps: Trello www.trello.com OneDrive https://bit.ly/3lUEonw Our Production Apps: Zoom https://zoom.us/ Quicktime Player https://apple.co/398QaqK Audacity https://www.audacityteam.org/ Audio Hijack https://bit.ly/3lWikJ7 Our Post-Production Apps: WeTransfer https://wetransfer.com/ Canva https://www.canva.com/ YouTube https://www.youtube.com/ Adobe Audition https://www.adobe.com/uk/products/audition.html Captivate.fm https://www.captivate.fm/ 00:34:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:07 Creator Shout Outs PASCAL: Helen Reynolds Founder of Ink Gardener Copywriting, web content sower and nurturer, over grown website pruner. Helping profits bloom through fresh words https://www.inkgardener.co.uk/copywriting-advice-blog/ | |||
| The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 | 18 Nov 2020 | 00:57:14 | |
The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:38 Content Spotlights ROGER: Why aiming for perfection will make you a worse marketer. By Molly Fleming, Marketing Week. https://www.marketingweek.com/nationwide-cmo-perfect-marketer-plan/ PASCAL: Self-proclaimed underdog Yorkshire Tea finding its brand voice by Rebecca Stewart, Trends Editor at The Drum 00:19:43 Marketing Tech and Apps ROGER: Driver Easy. Update and fix PC driver issues. https://www.drivereasy.com/ Elgato Screen link: https://www.elgato.com/en/gaming/screen-link PASCAL: it’s all about data storage CC Cleaner – find and delete all junk and unused files from your pc computer https://www.ccleaner.com/ccleaner mac version is also available https://www.ccleaner.com/ccleaner-mac Google Mail - Top tip to clear old emails: type has:attachment larger:10MB in the search box at the top of the Gmail window on your desktop or laptop web browser. 00:28:18 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:08 Creator Shout Outs PASCAL: Deepa Natarajan – Executive Coach and Speaker about rethinking leadership and achieving your goals with ease and peace of mind. MeetMyPotential is a coaching programme, a podcast show and now a YouTube Channel: https://www.youtube.com/channel/UCVEL7SP0kECX1ucjxhnyITg ROGER: Alex Curtis | PODCAST | Advisers Assemble: https://theleadengine.co.uk/lead-generation-financial-services-podcast/ 00:38:46 Film Marketing This week we talk about The Lost Boys. Joel Schumacher set out to make the coolest Vampire film ever made and it became a 1980 icon. Great costumers, hairstyles, motorbikes and 80s hit songs create an unbeatable package of horror film entertainment. Didn’t we all want to be a vampire after watching this? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission... | |||
| The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 | 11 Nov 2020 | 01:05:58 | |
The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:31 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:35 Content Spotlights ROGER: Four trends that show how influencer marketing has evolved in 2020 https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/ PASCAL: Creativity - A Short and Cheerful Guide by John Cleese https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256 00:22:54 Marketing Tech and Apps ROGER: it’s all about online events ROGER: Revisiting the Apple Clips App – some exciting news in a massive update. https://www.apple.com/uk/clips/ IFTTT: https://apps.apple.com/us/app/ifttt/id660944635?ct=dbd8af9b-3f64-4fb7-9b01-287f24cbc619 PASCAL: it’s all about Chrome extensions Vimeo Record - a screen and webcam recorder that lets you share video messages straight from your browser https://vimeo.com/features/screen-recorder Save To Google Drive - helps you save web content or browser screenshots to your Google Drive https://bit.ly/3oBwKjz 00:32:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:33 Creator Shout Outs PASCAL: Rich Weatherburn - Managing Director of 313 Wealth Management. The Rich Weatherburn Experience Vlog from Rich Weatherburn who's on a mission to educate everyone in how to make their money work for them. https://www.youtube.com/channel/UCt8FVX44XJkLsNzX--tkvPw/featured ROGER: Matt Desmier | Wise Old Uncle: https://www.linkedin.com/posts/mattdesmier_getting-hung-on-personal-branding-is-dangerous-activity-6727884579119632384-pz3w 00:47:12 Film Marketing This week we talk about Mission: Impossible – Fallout. This is the sixth in the franchise and perhaps the most ambitious and thrilling. We look at the marketing of the film and how they used video featurettes to showcase the stunts and build excitement with the audience. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a... | |||
| The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 | 22 Nov 2023 | 00:51:20 | |
The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events:
We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam
Lessons from Belfast
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: | |||
| The one about cold messaging, tech resets, event apps and Die Hard - TG17 | 04 Nov 2020 | 01:03:17 | |
The one about cold messaging, tech resets, event apps and Die Hard - TG17 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:12 Content Spotlights ROGER: 6 Reasons Your Cold Messaging Efforts Fail And Why It Matters by Chris Smith for Forbes.com https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-efforts-fail-and-why-it-matters/?sh=135e0982608b PASCAL: How tech will lead the reset of everything next year and beyond, and the three key components of these technologies by Teena Maddox Associate Managing Editor https://www.techrepublic.com/article/gartners-top-10-strategic-predictions-for-resetting-everything-in-2021-and-beyond/ 00:22:16 Marketing Tech and Apps ROGER: it’s all about online events Eventee – An online event management platform combining audience interaction, live and pre-recorded content and networking https://eventee.co/en Airmeet – Another online event management platform replicating human interaction with in ‘social lounges’ and ‘roundtable conversations’ https://www.airmeet.com/ PASCAL: it is all about Chrome extensions Panda - Find the best content from all your favourite websites with this news curator https://bit.ly/3olT7t4 and try the web version https://usepanda.com/app/#/ Similar Web – More than a website analysis tool, find more websites that match your favourites https://bit.ly/3dPCVeY and thy the web version https://www.similarweb.com/ 00:32:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:18 Creator Shout Outs ROGER: Salma Jafri Founder of ‘Be The Media’ and video strategist and YouTube coach who will help you feel in front and behind the camera https://youtu.be/eMiQMyR7K0U PASCAL: Colin Gray Founder of The PodcastHost.com and Alitu: The Podcast Maker – Probably the most extensive blog on the Internet dedicated to helping you create a successful show. https://www.thepodcasthost.com/blog/ 00:46:24 Film Marketing This week we talk about Die Hard, the best action movie of the late 80s that relaunched the... | |||
| The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 | 28 Oct 2020 | 00:56:16 | |
The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:01 Content Spotlights ROGER: Spotify is now letting creators use any song from its massive music library in their podcasts. It and Anchor, the podcast publishing platform it acquired last year, have opened more than 600 million tracks to creators in the U.S., U.K., Canada, Australia, New Zealand, and Ireland. https://www.spotify.com/uk/ PASCAL: Google launched a slew of search updates by Frederic Lardinois at Tech Crunch. Google has announced a number of improvements to its core search engine, with a strong focus on how the company is using AI to help its users. https://techcrunch.com/2020/10/15/google-launches-a-slew-of-search-updates/ 00:20:31 Marketing Tech and Apps ROGER: Revisiting Tec Prezi – video https://prezi.com/ Open Broadcaster Software: https://obsproject.com/ PASCAL: it’s all about Chrome extensions https://squoosh.app Squoosh is a web-based browser app created by Google that reduces the file size of images while maintaining image quality https://pixlr.com/ Online Photo Editor lets you edit photos right in your browser with AI-powered tools for quick yet professional edits. 00:31:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:05 Creator Shout Outs Advita Patel ChartPR FCIPR with Jenni Field and Trudy Lewis | PODCAST: The Calm Edged Rebels podcast launch episode https://calmedgedrebels.com/ Ken Smith – Coffee is for Closers Podcast and author of Sales Lessons from the Masters. https://www.linkedin.com/in/ken-smith-8217785/ 00:43:55 Film Marketing This week we talk about The Martian, directed by Ridley Scott and starring Matt Damon. This film is significant for the pre-launch marketing which included video logs (vlogs) created by each actor – completely in character. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and... | |||
| The one about humour in marketing, Google Chrome extensions and The Terminator - TG15 | 21 Oct 2020 | 01:04:00 | |
The one about humour in marketing, Google Chrome extensions and The Terminator - TG15 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:12 Content Spotlights ROGER: Marketoonist on humour in marketing: It can be an act of empathy https://www.marketingweek.com/marketoonist-humour-act-of-empathy/ PASCAL: 2021 B2B Content Marketing Survey by Content Marketing Institute https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/ 00:25:14 Marketing Tech and Apps ROGER: WordSwag: http://wordswag.co/ StorySwag: https://apps.apple.com/us/app/storyswag-by-word-swag/id1450470539 PASCAL: It’s all about Google Chrome Extensions Awesome ScreenShot and Screen Recorder - Full page screen capture and screen recorder 2 in 1 https://chrome.google.com/webstore/detail/awesome-screenshot-screen/nlipoenfbbikpbjkfpfillcgkoblgpmj GIPHY For Chrome - Respond to emails, tweets and more with GIFs and Stickers. https://chrome.google.com/webstore/detail/giphy-for-chrome/jlleokkdhkflpmghiioglgmnminbekdi And don’t forget the web version for your own GIPHY Zoom background https://giphy.com/create/gifmaker 00:33:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:41 Creator Shout Outs PASCAL: Simon Raybould, specialist trainer in voice and presentation skills The Presentation Genius Blog https://presentationgenius.info/blog/ ROGER: Phil Bray, Yardstick Agency https://initiativeforfinancialwellbeing.org.uk/financial-planning-and-mental-health-how-one-improved-the-other-for-me/ 00:45:42 Film Marketing This week we talk about The Terminator A true independent production with guerilla style filmmaking and lots of ingenuity. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is | |||
| The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 | 14 Oct 2020 | 00:53:31 | |
The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:14 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:32 Content Spotlights ROGER: 4 tips for using social media to grow your business. https://www.businessinsider.com/tips-to-use-social-media-strategy-to-grow-small-business-2020-10?r=US&IR=T PASCAL: 500 Questions To Help You Write A Better Story by Film Courage https://youtu.be/VHzDsoliZiY 00:21:16 Marketing Tech and Apps ROGER: Apple Breathe App: https://512pixels.net/2020/06/in-praise-of-the-apple-watchs-breathe-feature/ White Noise Apps: https://www.techlicious.com/tip/the-best-white-noise-sites-and-apps/ PASCAL: It’s all about Google Chrome Extensions Podcastle: converts text news/articles to a podcast, with very natural human speech using machine learning https://podcastle.ai/ Soapbox by Wistia: Hit record, and then edit to share your webcam, your screen, or a split-screen view https://wistia.com/soapbox 00:29:13 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:02Creator Shout Outs PASCAL: Jonny Ross from Fleek Marketing and co-host of the Yorkshire Business Club on Facebook https://www.facebook.com/groups/TheYorkshireBusinessClub ROGER: Soma Ghosh: Podcast host of The Career Happiness Podcast. https://www.linkedin.com/posts/soma-ghosh-26086638_toptips-podcasting-jobhunt-activity-6715295738001154049-H2ME 00:44:52 Film Marketing This week we talk about Bill and Ted Face the Music – the follow up to the classic Bill and Ted time travel films from 1989 and 1991. Get ready for more great music, time travel paradoxes and outrageous comedy. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
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| The one about Smucker’s new logo, content repurposing and The Goonies - TG13 | 07 Oct 2020 | 01:05:01 | |
The one about Smucker’s new logo, content repurposing and The Goonies - TG13 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:16 Content Spotlights ROGER: Smucker’s New Logo: https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution PASCAL: How to segment your content for ultimate repurposing with lessons from tv talk shows by Amy Woods at Content 10x 00:24.14 Marketing Tech and Apps ROGER: Podcasting Apps: PocketCasts: https://www.pocketcasts.com/podcast-player/ Spotify: https://www.spotify.com/uk/ PASCAL: Google treasures Google Collections: add links, images, and places from Google search results to Collections to find them and share them later quickly https://nerdschalk.com/what-is-google-collections/ Google Jam Board: a digital whiteboard that lets you sketch ideas and save them in the cloud https://gsuite.google.co.uk/intl/en_uk/products/jamboard/ 00:34:12 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:44Creator Shout Outs PASCAL: Mike Morrison and Callie Willows | PODCAST: The Membership Guys celebrating five years of Membership Academy https://www.themembershipguys.com/celebrating-the-5th-anniversary-of-membership-academy ROGER: Kathryn Knowles Practical Protection Podcast – Vicky Churcher Living with a Heart Condition. https://practical-protection.co.uk/vicky-churcher-living-with-a-heart-condition/ 00:49:13 Film Marketing This week we talk about The Goonies which is celebrating its 35th birthday with a 4K blu ray release. It’s the surprisingly adult tale of a band of kids looking for buried treasure and has inspired many films since and launched the careers of many fine actors. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of... | |||
| The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 | 30 Sep 2020 | 01:01:15 | |
The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:53 Content Spotlights ROGER: Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown. https://www.marketingweek.com/morrisons-new-future-post-lockdown-digital/ Charlotte Rodgers, Marketing Week. PASCAL: Facebook launches Facebook Campus to facilitate connections among college students by Andrew Hutchinson at Social Media Today 00:25:02 Marketing Tech and Apps Just Watch App: https://www.justwatch.com/us/movie/the-app Netflix Search Tip: http://ogres-crypt.com/public/NetFlix-Streaming-Genres2.html PASCAL: It’s all about content curation and citation Google Books https://www.google.com/googlebooks/about/ search, embed and share books and extracts Google Talk To Books https://books.google.com/talktobooks/ speak, discover books and share quotes/passages 00:34:07 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:49 Creator Shout Outs PASCAL: Ian Farrar | PODCAST: The Industry Angel Business Podcast https://industryangel.com/ian-farrar/ always creating a sense of celebration and an experience for the audience ROGER: Jan Ambrose | LINKEDIN: Dealing with second wave anxiety https://www.linkedin.com/posts/janambrose_coaching-activity-6711182928325419008-zn84 00:48:16 Film Marketing This week we talk about Pixar’s Toy Story the first film to be animated entirely by computer which introduced us to Woody the cowboy and Buzz Lightyear along with many nostalgic childhood toy favourites. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video... | |||
| The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 | 23 Sep 2020 | 01:06:25 | |
The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights Read the nation’s mood before you commit to your Christmas campaign: https://www.marketingweek.com/mark-ritson-covid-christmas-campaign/ Mark Ritson – Marketing Week. The SEO Cheat Sheet for Small Business Owners by David Mihm – A plan of attack for businesses without an in-house marketer: https://www.davidmihm.com/cheatsheet.shtml?utm_campaign=202009-moztop10 00:28:22 Marketing Tech and Apps ROGER: Todoist app with goal integration. https://todoist.com/ Microsoft To Do – wonderfully simple: https://to-do.microsoft.com/tasks/ PASCAL: It’s all about Google Maps Google My Maps https://www.google.co.uk/maps/about/mymaps/ easily create and share custom maps with the places that matters to you. Google My Business https://www.google.com/intl/en_uk/business/ probably one of the most underrated online marketing tools 00:38:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:36 Creator Shout Outs PASCAL: Bob Gentle | PODCAST: Digital Marketing Entrepreneur Show: https://amplifyme.agency/podcast/ ROGER: Keep It | PODCAST by Crooked Media: https://podcasts.apple.com/gb/podcast/keep-it/id1324606666 00:53:07 Film Marketing Following the sad death of actress Dianna Rigg, our film this week is On Her Majesty’s Secret Service, the fifth James Bond film from 1969, and the only one starring George Lazenby. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and | |||
| The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 | 16 Sep 2020 | 01:02:54 | |
The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:00 Feedback We take a few minutes to read out some of the awesome feedback people have given us on the show so far. Thank you everyone! 00:06:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:31 Content Spotlights Zoom’s head of hiring has interviewed thousands since Covid-19—avoid these 4 most annoying mistakes, he says. https://www.cnbc.com/2020/09/02/4-annoying-video-job-interview-mistakes-to-avoid-according-to-zoom-head-of-hiring.html How to master your goals with the Ulysses Pact by freelancer Masooma Memon for Trello.com https://blog.trello.com/master-goals-ulysses-pact 00:31:51 Marketing Tech and Apps ROGER: Canva.com | specifically their new YouTube video templates https://www.canva.com/ PASCAL: Trello.com https://trello.com/home use boards, lists, and cards to organise and prioritise projects in a fun and flexible way. Google Keep https://www.google.com/keep/ use post-it stickers, to-do lists and voice messages to make notes and share them with others 00:38:02 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:51 Creator Shout Outs PASCAL: Beth Hewitt |PODCAST: The Visualise You Podcast https://visualise-you.captivate.fm/ ROGER: Faith Liversedge | Article: Imprisoned in a shortcrust pastry 00:49:03 Film Marketing This week we talk about Mulan, the first COVID delayed block-buster to be released straight to the on demand market through Disney+ at a one off charge for viewers. Should this be the new norm for cinema releases? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
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| The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 | 09 Sep 2020 | 01:01:32 | |
The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:47 Content Spotlights ROGER: Why KFC isn't stickin' with its famous finger lickin' slogan... for now https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now John MacCarthy – The Drum PASCAL: Should you add to scale more your content strategy? https://contentmarketinginstitute.com/2020/08/role-tech-content-strategy/ Robert Rose: The Weekly Wrap 00:22:20 Marketing Tech and Apps ROGER: Microsoft Flight Simulator 2020: https://www.microsoft.com/en-gb/p/microsoft-flight-simulator-standard/9nxn8gf8n9ht?activetab=pivot:overviewtab Skiplagged – Travel Planning: https://skiplagged.com/ PASCAL: Microsoft Word (365 or One Drive) AI Powered Dictation and Transcription: https://www.microsoft.com/en-us/microsoft-365/blog/2020/08/25/microsoft-365-transcription-voice-commands-word/ Microsoft Powerpoint (365 or One Drive) AI Powered Subtitling and Translation during live presentation: https://support.microsoft.com/en-us/office/add-closed-captions-or-subtitles-to-media-in-powerpoint-df091537-fb22-4507-898f-2358ddc0df18 00:34:09 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:55 Creator Shout Outs PASCAL: Oliver Banks | PODCAST: The Retail Transformation Show https://obandco.uk/retail-transformation-show/ Laura Pearman | RESOURCE: The lockdown selfie planner - The imperfect you is the most compelling you https://bit.ly/3gbCIlW ROGER: Stefan Thomas | Video: Network Retreat Video Show. | |||
| The one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08 | 02 Sep 2020 | 01:00:29 | |
The one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:14 Content Spotlights ROGER: Ken Robinson TED Talk – Do schools kill creativity https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?language=en PASCAL: Rand Fishkin from Sparktoro | ARTICLE: 14 outreach tips and tricks (that are better than anything you’ll find searching Google) 00:24:53 Marketing Tech and Apps ROGER: Epidemic Sound – music and sound effects for your productions https://www.epidemicsound.com/ Unsplash – royalty free photos. Https://unsplash.com PASCAL: Pablo by Buffer, social media visuals creator https://pablo.buffer.com/ Visme, infographics and visual stories creator https://www.visme.co/ 00:34:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:53 Creator Shout Outs PASCAL: Chris Ducker | VIDEO: Why every entrepreneur needs to hire a VA...ASAP! https://bit.ly/3hiOw7k Victoria Fleming | VIDEO SERIES: How to ask for sales referrals without sounding needy https://bit.ly/2YsDWTS ROGER: Richard Rodger|PODCAST Fireside with Voxgig for Professional Speakers https://www.listennotes.com/podcasts/fireside-with-voxgig-for-professional-9d6tPMo5JHU/ Ben Afia | Resource: The language strategist https://www.linkedin.com/in/ben-afia-language-strategist/ 00:48:28 Film Marketing This week we talk about Mamma Mia! This film could be the ultimate example of repurposing. A pop group whose songs became a juke box musical which then became a film. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of... | |||
| The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109 | 08 Nov 2023 | 01:05:05 | |
The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:12 Content Spotlights ROGER: Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip by Webb Wright in The Drum: https://www.thedrum.com/news/2023/11/01/using-ai-doritos-takes-the-crunch-out-gaming-with-new-silent-chip PASCAL: The Halloween Blog Post series by Natalie Eminae and team at OCOCO Media: https://www.ococomedia.co.uk/post/trick-or-treat-scarily-good-marketing-tips
00:24:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:31:33 Marketing Tech and Apps
ROGER: It’s all about YouTube growth – TubeBuddy or VidIQ?
VidIQ: https://app.vidiq.com/channels/63b584a2-ed1b-4176-b458-dcaafc39e388/dashboard TubeBuddy: https://www.tubebuddy.com/
PASCAL: It’s all about converting long form videos
AI video tool that repurposes long talking videos into shorts in one click: https://www.opus.pro/ UK based start-up with a fantastic product and offer to convert long form interviews into vertical bite-sized content: https://choppity.com/
Bonus: Zoom AI Meeting Summary – make sure to update to the latest version of Zoom.us https://support.zoom.us/hc/en-us/articles/14423152801933-Using-Meeting-Summary-with-AI-Companion
00:40:24 Film Marketing KILLERS OF THE FLOWER MOON (2023) Director: Martin Scorsese Writers: Martin Scorsese with Eric Roth Starring: Leonardo DiCaprio, Robert De Niro and Lily Gladstone lead an ensemble cast, that also includes Jesse Plemons, Tantoo | |||
| The one about personal brands, Fortnite, Pot Noodles and Tenet - TG07 | 26 Aug 2020 | 01:06:19 | |
The one about personal brands, Fortnite, Pot Noodles and Tenet - TG07 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:48 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:50 Content Spotlights ROGER: I was saved by my personal brand by Mark Schaefer. https://businessesgrow.com/2020/07/30/personal-brand-3/ PASCAL: July 2020 Stats Round Up by Lizzy Hillier Visualisation & Content Designer at Econsultancy. https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/ 00:27:48 Marketing Tech and Apps ROGER: MixKit: https://mixkit.co/ Fiverr.com https://fiverr.com PASCAL: Audio Hijack by Rogue Amoeba: https://rogueamoeba.com/audiohijack/ Vlog It by Filmora: https://filmora.wondershare.com/vlogit-video-editing-app/ 00:37:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:03 Creator Shout Outs Chloë Thomas| PODCAST: The Keep Optimising Marketing podcast series https://bit.ly/3atlD5B Founder of eCommerce Masterclass + podcast with over 280 episodes Clare Josa | PODCAST: Post Lockdown Burnout: why we need to reset our lockdown response https://bit.ly/3anVMvW Author, Speaker and Mentor and host of Soul Led Leaders Podcast https://bit.ly/3hvYj9z Ash Borland | PODCAST: Personal Branding 101 podcast https://www.listennotes.com/podcasts/personal-branding-101-ash-borland-iNDEyokA4Qd/ Ramin Nakisa | YouTube Pension Craft YouTube subscribers went from 67 to over... | |||
| The one about the Argos catalogue, Instagram Reels and True Romance - TG06 | 19 Aug 2020 | 01:08:21 | |
The one about the Argos catalogue, Instagram Reels and True Romance - TG06 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:10 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:08 Content Spotlights Government rolls out junk food ad ban by Charlotte Rogers Marketing Week. https://www.marketingweek.com/government-junk-food-ad-ban-coronavirus/ Why all B2B brands will become media companies by Chris Savage, CEO of Wistia https://wistia.com/learn/marketing/why-all-b2b-brands-will-become-media-companies 00:27:55 Marketing Tech and Apps Roger's suggestions: Adobe Premiere Rush: https://www.adobe.com/uk/products/premiere-rush.html Instagram Reels: https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement Pascal's suggestions: Netmemo Plus Voice Recorder: https://play.google.com/store/apps/details?id=com.netify.netmemo&gl=GB Voice Record Pro: https://play.google.com/store/apps/details?id=ca.bejbej.voicerecordpro&gl=GB 00:42:28 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:50:09 Creator Shout Outs Priscilla Morris | Mask Your Face, Not Your Voice! https://www.linkedin.com/posts/priscillamorris_communication-covid19awareness-ugcPost-6693483049537048576-bF-b Michelle McArthur - Morgan FITOL | VIDEO: How a pad of Post It Notes could help you manage your stress and take back some control https://bit.ly/3hvYj9z Seth Godin | BLOG What will you do with the time you save? https://seths.blog/2020/07/what-will-you-do-with-the-time-you-save/ Russ Haworth | PODCAST- Fambiz Podcast - Successful transitions in your family business. | |||
| The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 | 12 Aug 2020 | 01:01:13 | |
The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:05 Content Spotlights Customers’ benevolence won’t keep brands alive – we serve them, not the other way round by Mark Ritson – Marketing Week. https://www.marketingweek.com/customers-benevolence-wont-keep-brands-alive-we-serve-them-not-the-other-way-round/ 10 Common Webinar mistakes toavoid in 2020 By Mark Bornstein - ON24 VP of Marketing and ‘Webinerd’ https://bit.ly/2WOsMIi 00:25:25 Marketing Tech and Apps Roger: Desktopify https://desktop-for-ig.devanco.com/app3 Strava Walking, Running and Cycling https://www.strava.com/mobile Pascal: Content gems: https://contentgems.com/ Podchaser: https://www.podchaser.com/ 00:33:29 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:16 Creator Shout Outs Pascal: Marcel Sterk and Darren Winter, MA | VIDEO PODCAST: Brain Bites: Why are you seeing less engagement? https://bit.ly/2B7lAiG Glen Mulcahy and Courtney G. Jones | VIDEO PODCAST: The Mobile Creator Podcast Ep04 https://bit.ly/39681ws Roger: Sarah Archer – The Speaking Club Podcast | Stand up comedian give speaking tips The Moth Podcast https://themoth.org/ | Story telling from the best story tellers in the world 00:45:32 Film Marketing This week we talk about Wonder Woman 1984 a film constantly delayed by COVID-19. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal... | |||
| The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 | 03 Aug 2020 | 01:00:01 | |
The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:23 Content Spotlights Don’t expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ Make Better Virtual Keynotes - Marcus John Henry Brown https://www.youtube.com/watch?v=l5CZORzvBj4 00:18:31 Marketing Tech and Apps Pascal: Unscreen.com https://www.unscreen.com/ krisp.ai https://krisp.ai/ Roger: Restream.io https://restream.io Day Onehttps://dayoneapp.com/ 00:31:03 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:08 Creator Shout Outs Nicole Osborne with Tiana Wilson-Buys | INSTAGRAM VIDEO: Sweet tips for increasing your focus and productivity https://bit.ly/3gLYopu LaunchPad Associates with Jo Cameron and Beverly Sherratt | ARTICLE: Employers, don't let Corona virus become the new ME https://bit.ly/3fhnVq3 Vikki Taylor |NEWSLETTER: Theme Park Thinking – how you can use experience from the Theme Park Industry to bring creativity to your marketing. https://mailchi.mp/6693abe07095/email-list-sign-up Elise Quevedo |VLOG: Series of Vlog Interviews with Chief Digital Transformation Officer at Huawei. https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg 00:45:18 Film Marketing This week we talk about Back to the Future and how the producers created a community buzz long before the internet began. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to... | |||
| The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 | 03 Aug 2020 | 01:01:04 | |
The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:51 Content Spotlights GDPR: what have we learned so far and where is data protection law going? https://econsultancy.com/gdpr-learned-since-introduction-future-data-protection-law/ Deloitte and YouGov Plc Survey: 3 in 5 consumers have used more local stores and services during pandemic 00:22:54 Marketing Tech and Apps Pascal: Anchor.fm - https://anchor.fm/ Audacity - https://www.audacityteam.org/ Roger: TubeBuddy - https://www.tubebuddy.com/ Hemingway Editor - http://www.hemingwayapp.com/ 00:33:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:21 Creator Shout Outs Pete Everitt – Marketing Development Podcast – Passed the 100th episode! https://www.peteeveritt.com/podcast/ Aileen Smith – Article: Is your personal health on your business plan https://www.thehealthheroine.com/personal-health-on-your-business-plan Alison Edgar – Article: Employment is like Musical Chairs https://www.linkedin.com/pulse/employment-like-musical-chairs-alison-edgar-fism Madalyn Sklar #TwitterSmarter weekly Twitter Chat https://twitter.com/MadalynSklar 00:42:54 Film Marketing This week we talk The Lord of the Rings trilogy. How Peter Jackson the producer used early vlogging and other marketing techniques to woo three different target audiences. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast... | |||
| The one about data versus stories, video editing apps and Bond 25 - TG02 | 03 Aug 2020 | 00:48:38 | |
The one about data versus stories, video editing apps and Bond 25 - TG02 00:00 Introduction Here are your hosts, Roger and Pascal. 01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 06:52 Content Spotlights With the global events industry looking for digital alternatives to live experiences, the importance of marketing your event—whether virtual, live, or a hybrid of both—has never been more relevant. https://www.bizbash.com/production-strategy/strategy/article/21138016/tips-for-marketing-your-event-in-the-covid19-era By Isabel Lane Even B2B Audiences Want Emotion in Their Content https://contentmarketinginstitute.com/2020/06/b2b-audiences-emotion-content/ By Jodi Harris 20:54 Marketing Tech and Apps Pascal: Flipboard - https://flipboard.com/ Quik by Gopro - https://gopro.com/en/gb/shop/softwareandapp Roger: Inshot - http://www.inshot.com/ Snapseed - https://snapseed.online/ 27:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 32:33 Creator Shout Outs Richard Tubb – Friday Favourites. https://www.tubblog.co.uk/friday-favourites/ Hilary Dunn – 100 Stages to Speak On https://www.linkedin.com/posts/hilarydunne_100-stages-to-speak-activity-6671066636641964032-67ca Louise Brogan - LinkedIn profile crib sheet. https://www.linkedin.com/posts/louisebrogan_linkedin-profile-checklist-activity-6680789720634552320-YD1u Chris Budd - Financial Wellbeing Podcast - redefines financial advice as coaching. Interesting take on a dry subject. https://podcasts.apple.com/gb/podcast/the-financial-wellbeing-podcast/id1107950494 37:19 Film Marketing This week we talk about Bond25 “No Time to Die” looking at the teaser campaign before the film was delayed as a result of Covid-19 About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of... | |||
| The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 | 03 Aug 2020 | 00:53:45 | |
The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/ Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal: Screencastify - https://www.screencastify.com/ Get Subly - https://www.getsubly.com/ Roger: Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm Apple Clips App - https://www.apple.com/uk/clips/ 27:26 This week in history 37:07 Creator Shout Outs Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa 43:42 Film Marketing This week we talk about Disney+ About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. · In the news. · Content Spotlight · Marketing Tech and Apps · This week in history · Creator shout outs · Film marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: | |||
| The one about launching the Two Geeks and a Marketing Podcast series - TG00 | 28 Jul 2020 | 00:13:17 | |
The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/ Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal: Screencastify - https://www.screencastify.com/ Get Subly - https://www.getsubly.com/ Quik - https://quik.gopro.com/en/ Roger: Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm Apple Clips App - https://www.apple.com/uk/clips/ TubeBuddy - https://www.tubebuddy.com/ 27:26 This week in history Our selection of historical events and anniversaries from the world of science, technology and popular culture. 37:07 Creator Shout Outs Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa 43:42 Film Marketing This week we talk about Disney+ and its launch in the UK, was the marketing campaign a missed opportunity? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
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| The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 | 25 Oct 2023 | 01:17:41 | |
The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:05:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:52 Content Spotlights ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314
00:36:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:33 Marketing Tech and Apps ROGER: It’s all about video again
Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera DJI Osmo Pocket 3: https://store.dji.com/uk
PASCAL: It’s all about getting more value from your content
Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard
Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/
00:56:06 Film Marketing Paths of Glory (1957)
Director: Stanley Kubrick Writers: Stanley Kubrick, Calder Willingham, Jim Thompson Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online... | |||
| The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107 | 11 Oct 2023 | 01:07:46 | |
The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:16 Content Spotlights ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html
00:29:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:36:38 Marketing Tech and Apps ROGER: It’s all about YouTube video promotion: Veefly: https://veefly.com/dashboard/video-list HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator
PASCAL: It’s all about improving your website accessibility score Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images
00:46:15 Film Marketing Jurassic Park (1993) Director: Steven Spielberg Writers: Michael Crichton and David Koepp Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight, Music: John Williams Strapline: An Adventure 65 million Years in the Making. We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video... | |||
| The one about The Best Of ‘In The News’ (Part 1) – January to June 2023 | 27 Sep 2023 | 01:13:47 | |
Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni. #marketingnews #marketingideas #marketingtips #videomagazine 👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023. 📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations. Enjoy! Roger Edwards and Pascal Fintoni 00:00:00 Introduction - Here are your hosts, Roger and Pascal. 00:00:18 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: TikTok becoming a search engine, short videos are the way to go, podcast listening figures, online networking practices, AI used for customer service first, low-cost interactivity is up, free-ads supported streaming.
00:12:54 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Blue Monday PR stunt, Spotify laying off staff, families spending budget down, prices going up, new paid subscription for Twitter, marketing budgets increased, McDonald’s raising eyebrows, Netflix adding more subscribers.
00:26:31 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Boots new marketing campaign, Morrison’s cutting prices, Costa Coffee has a new CEO, return to the office, best before dates labels, brand awareness on the up, social media still a favourite, crisis fatigue a real challenge. 00:37:36 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: BBC employees delete TikTok, responsible drinking campaign, John Lewis ownership model, phone providers merging, international travel push, Greggs best loved brand, OpenAI releasing ChatGPT4.
00:53:10 𝗠𝗮𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Twitter false advertising, Bud Light marketing disaster, Dame Judi Dench helping you save money, The Co-op offering price discounts, Pets At Home brands consolidation, Pret A Manger in India, BrewDog gold can competition is back!
01:02:33 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Inflation falling but consumer looking for lowest prices, time spent on social media down, marketing is about humanity, Lidl vs Tesco club cards, memorable brand slogans, actors behind marketing agency, Netflix launches The Witcher Maze. 🤔 Q: what do you make of the first-half of 2023 from a marketing perspective? 🤔 Q: do you have marketing news you would like to mention? Add them to the comments! 🤔 Q: do you have predictions and thoughts about what the next 6-12 months will be like for marketers, customers and media platforms? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
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| The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106 | 13 Sep 2023 | 01:07:47 | |
The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:04:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:03 Content Spotlights ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates https://www.launchpadassociates.co.uk/company-culture-remote/
00:33:31 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:07 Marketing Tech and Apps ROGER: It’s all about retrieving deleted files:
Wondershare Recoverit: https://recoverit.wondershare.net/ Stellar Data Recovery Professional: https://www.stellarinfo.com/
PASCAL: It’s all about media assets and ideas for your next project:
Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more!
Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc.
00:47:27 Film Marketing
Gladiator (2000) Director: Ridley Scott Writers: David Franzoni, John Logan , William Nicholson Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed Music by Hans Zimmer A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
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| The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105 | 30 Aug 2023 | 01:12:57 | |
The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:34 Content Spotlights ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger’s RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw
00:35:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:23 Marketing Tech and Apps
ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app
PASCAL: It’s all about AI-powered suggestions for your long form content: https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview
00:51:42 Film Marketing
PITCH BLACK (2000) Director: David Twohy Writers: David Twohy and brothers Ken and Jim Wheat Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast. Music: Graeme Revell We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better... | |||
| The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104 | 16 Aug 2023 | 01:21:14 | |
The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:54 Content Spotlights ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century
00:37:13 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:28 Marketing Tech and Apps ROGER: It’s all about AI video and picture editing: OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL: It’s all about fast and impactful video editing Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons.
00:56:33 Film Marketing HEAT (1995)
A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. Director: Michael Mann – famous for Miami Vice and Manhunter Writer: Michael Mann Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd Music by: Elliot Goldenthal We look at the fascinating story about how 'Heat' developed from an original script by Mann which he first truncated to make a TV movie called 'LA Takedown' and then reinstated the full script for the eventual filming of 'Heat'. It’s famous for a 10-minute gun battle and a café confrontation between Al Pacino and Robert De Niro.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s... | |||
| The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103 | 04 Aug 2023 | 01:12:29 | |
The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:27 Content Spotlights ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:
00:28:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:35:47 Marketing Tech and Apps
ROGER: It’s all about K Apps KineMaster: https://kinemaster.com/ WEBTOON: https://www.webtoons.com/en/ Weverse: https://weverse.io/
PASCAL: It’s all about reconnecting with long form content The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles
00:46:26 Film Marketing
OPPENHEIMER (2023) Director: Christopher Nolan Writer: Christopher Nolan Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh. Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet. We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases.
About Two Geeks and A Marketing... | |||
| The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119 | 20 Jun 2024 | 01:16:59 | |
The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:27 Content Spotlights ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702 PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef
00:32:40 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:22 Marketing Tech and Apps ROGER: It’s all about in-depth research: R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175 Consensus App: https://consensus.app/ PASCAL: It’s all about honing your AI briefing skills AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants. Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series. 00:50:53 Film Marketing Flight of the Phoenix (2004) Directed by: John Moore (Behind Enemy Lines 2001) Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie. Music by: Marco Beltrami Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape. Tagline: If They Stand Together, They Stand a... | |||
| The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 | 20 Jul 2023 | 01:16:54 | |
The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:43 Content Spotlights ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/
00:32:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:48 Marketing Tech and Apps
ROGER: It’s all about AI and social media Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 Midjourney AI pictures: https://midjourney-app.com/
PASCAL: It’s all about approaching AI tools the right way Flow GPT https://flowgpt.com/ a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential
00:52:48 Film Marketing
Casino Royale (2006) Director: Martin Campbell Writers: Neal Purvis, Robert Wade, Paul Haggis Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot?
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a... | |||
| The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 | 05 Jul 2023 | 01:10:41 | |
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:12 Content Spotlights ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/
00:29:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:27 Marketing Tech and Apps
ROGER: It’s all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3
PASCAL: It’s all about getting your business on the map
Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don’t forget Facebook Places https://www.facebook.com/places/
00:49:44 Film Marketing
NO WAY OUT (1987)
Directors: Roger Donaldson Writers: Kenneth Fearing (novel), Robert Garland (screenplay) Music by: Maurice Jarre Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a... | |||
| Film Marketing Special with Kate Edwards Talent Manager - TG100 | 08 Jun 2023 | 00:58:19 | |
Film Marketing Special with Kate Edwards Talent Manager - TG100 To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California. This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy. 00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards 00:03:32 A week in the life of Kate Edwards 00:06:20 The difference between a manager and an agent? 00:17:46 What made you decide to become a talent manager? A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history! 00:25:50 How do you decide on who you will look after as a manager? Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative. 00:30:25 Being on the set of Dirty Dancing and other stories 00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries 00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg 00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more 00:45:47 Spotlight on: Will Patton and sustaining a career over several decades 00:48:26 Film projects to watch out for 00:50:38 The Film Marketing Fun Quiz! If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the first movie you saw on the big screen? And the last? Which band or artist would you invite to play for you and your friends at your birthday party? 00:55:56 Final words and farewell About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/ Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||
| AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b | 31 May 2023 | 00:27:36 | |
AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b In this bonus episode Roger and Pascal talk about the following AI news topics: BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168 In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold’s Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/ About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||
| The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99 | 03 May 2023 | 01:18:05 | |
The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:50 Content Spotlights ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
00:27:08 Marketing Tech and Apps
ROGER: It’s all about BlueSky and Windows:
How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105
PASCAL: It’s all about inspiration for your website
Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world’s largest library of Webflow components. Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/
00:38:36 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:58 Creator Shout Outs ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/ PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast’ series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/
00:51:52 Film Marketing
TREMORS (1990)
Directors: Ron Underwood Writers: S.S. Wilson, Brent Maddock (also producers) Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd Music by: Ernest Troost and Robert Folk Creature Effects:... | |||
| The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98 | 19 Apr 2023 | 01:15:33 | |
The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:58 Content Spotlights ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era: https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/
00:32:29 Marketing Tech and Apps
ROGER: It’s a random selection:
Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/ Find and share B Roll video on Envato Market: https://videohive.net/
PASCAL: It’s all about better content ideas
Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence
00:42:34 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:49:40 Creator Shout Outs ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal
PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/
00:54:01 Film Marketing
Operation Fortune: Ruse de Guerre (2023)
Director: Guy Ritchie
Writers: Guy Ritchie, Ivan Atkinson, Marn Davies
Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton)
An excellent | |||
| AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B | 12 Apr 2023 | 00:26:36 | |
AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||
| The one about public speaking basics, the future of AI and Dungeons and Dragons: Honour among Thieves - TG97 | 29 Mar 2023 | 01:30:04 | |
The one about public speaking basics, the future of AI and Dungeons and Dragons: Honour among Thieves - TG97
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:14 Content Spotlights ROGER: Remember these 7 Public Speaking Basics When Presenting Overseas by Joseph Liu: https://www.forbes.com/sites/josephliu/2023/03/20/remember-7-presentation-fundamentals-when-presenting-overseas/ PASCAL: Bill Gates just published a 7-page letter about AI and his predictions for its future by Grace Mayer for Business Insider: https://www.businessinsider.com/bill-gates-ai-letter-chatbots-future-predictions-2023-3?r=US&IR=T
00:35:01 Marketing Tech and Apps
ROGER: It’s all about research/surveys. Survey Monkey: https://www.surveymonkey.co.uk/ VideoAsk: https://www.videoask.com
PASCAL: It’s all about using social media reports Fame Wall https://famewall.io/ developed by Foutham Jay, collect & display testimonials on your social platforms from real people in multiple ways to win customers Sparrow Charts https://www.sparrowcharts.com/ automated social media dashboards and reports to track impressions, reach and impact
00:46:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:54:05 Creator Shout Outs ROGER: Elise Quevedo for making me think about getting older and staying relevant: https://www.linkedin.com/posts/elisequevedo_too-old-for-tech-think-again-hitachi-talks-activity-7043873905391902720-ha3m/ PASCAL: Mark Orr and Dan Wilkinson, video producers and co-hosts of the new live video series LiveStream Rebels: https://www.linkedin.com/video/event/urn:li:ugcPost:7044289180306141184/
01:01:39 Film Marketing
DUNGEONS AND DRAGONS: HONOUR AMONG THIEVES (2023)
Directors: Jonathan Goldstein and John Francis Daley Writers: | |||
| The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96 | 15 Mar 2023 | 01:19:32 | |
The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:46 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:13 Content Spotlights ROGER: Don’t listen to the industry sages, they’re not your ad’s target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/ PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google
00:31:08 Marketing Tech and Apps
ROGER: It’s all about enhancing your video editing BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ TOKO MotionBro Graphics Pack – probably the only graphics pack you’ll ever need: https://motionbro.net/motioncan/graphics-pack/
PASCAL: It’s all about audio production and publication Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards Audio Mass – the easiest and simplest audio editing platform, and it’s free! https://audiomass.co/
00:43:22 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:53:18 Creator Shout Outs ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like.
00:56:54 Film Marketing
The Menu (2022)
Director: Mark Mylod Writers: Seth Reiss, Will Tracy Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking... | |||