Two Geeks and A Marketing Podcast – Détails, épisodes et analyse

The one about AI and Trust, The P for Product and Salem’s Lot - TG121 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:09 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:48 Content Spotlights  

ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ 

 PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive 

https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 

 00:30:37 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:36:44 Marketing Tech and Apps 

ROGER: It’s all about cameras and drones. 

DJI Neo Drone. https://store.dji.com/uk/product/dji-neo 

Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 

PASCAL: It’s all about using AI for better FAQs 

NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. 

ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. 

EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 

00:45:54 Film Marketing  

SALEM’S LOT (2024) 

Directed by: Gary Dauberman (It Part 1 and 2) 

Written by: Gary Dauberman 

Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody 

Music by: Nathan Barr and Lisbeth Scott 

Tagline: Be Careful What You Invite Inside. 

Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and...

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:45 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:18:52 Content Spotlights  

ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY 

PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale 

00:39:21 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:47:36 Marketing Tech and Apps 

ROGER: It’s all about AI for professional speakers: 

Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal)

Or maybe just go along to a meeting of https://www.toastmasters.org/ 

PASCAL: It’s all about superior content curation using AI 

Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. 

Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation 

Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc. 

00:56:29 Film Marketing  

 Presumed Innocent (1990)  

 Director; Alan J. Pakula 

Writers: Scott Turow, Frank Pierson, Alan J. Pakula 

Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, 

As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. 

Taglines:  

• Sometimes it's dangerous to presume. 
• Attraction. Desire. Deception. Murder. No one is ever completely innocent. 
• Some people would kill for love. 

A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

The One where we review the Best Bits Of 2023 – Christmas Special - TG111 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.  This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. 

That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards   

00:06:11 In the News  

3 news items each. Which will be the winning news? 

00:16:56 Content Spotlights  

ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023  

Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ 

Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html 

Retracking of the Nemesis Rollercoaster at Alton Towers: 

https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw 

PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023 

The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html 

The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 

How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century 

00:29:37 This Week in History  

We share our top 3 historical events and then choose the winners. 

00:37:04 Marketing Tech and Apps 

ROGER’S TOP 3 MARKETING TECH & APPS OF 2023  

• BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/  
• DJI Osmo Pocket 3:

The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:02:04 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:10 Content Spotlights 

ROGER: Seven retailers who digitally transformed by doing what customers love online  

https://econsultancy.com/seven-retailers-who-digitally-transformed-by-doing-what-customers-love-online/ 

PASCAL: The Official Twitter 2021 Planner 

https://business.twitter.com/en/resources/twitter-planner.html  

Use this planner to help make 2021 your best year yet on Twitter by planning, tracking, and reflecting. 

00:30:16 Marketing Tech and Apps  

ROGER: Video streaming software 

VMix: https://www.vmix.com/ 

VidBlaster: https://www.vidblasterx.com/ 

PASCAL: 

Beautiful.ai https://www.beautiful.ai/ presentations and slide decks maker, just add content to one of their templates and your slides adapt like magic. 

eMaze https://www.emaze.com/presentations/ hundreds of 2D and 3D templates to choose from for your next online visuals. 

00:41:58 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:51:31 Creator Shout Outs 

ROGER: Andrew Davies | 4 video YouTube series: 1 Big Virtual Event Idea That Changes Everything! https://www.youtube.com/watch?v=gp1_nYOaCd8 

PASCAL: Graham Robb owner of Recognition PR and host of the Business Unmuted video https://bit.ly/2M8EV8T and podcast https://spoti.fi/3oviOpZ series. 

01:00:00 Film Marketing 

It started with an intriguing hook, In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found. Made more intriguing by a mockumentary and viral pre-release marketing campaign. 

Lost footage film, The Blair Witch Project was the most successful independent film of all time once released in 1999. And it’s pretty scary too! 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of...

The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:08 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:11:52 Content Spotlights 

ROGER: The Dubai dilemma: has influencer marketing lost its sheen? Zoe Crook, Campaign Magazine. 

https://www.campaignlive.co.uk/article/dubai-dilemma-influencer-marketing-lost-its-sheen/1705033 

PASCAL: 5 Webinars Rules To Break in 2021 by Mark Bornstein, VP of Marketing and Chief Webinerd at ON24 https://www.on24.com/resources/asset/wbps-5-webinar-rules-to-break-in-2021/ 

00:30:45 Marketing Tech and Apps  

ROGER:  

Falcon Eyes RGB LED Light: https://amzn.to/39sgL1Y 

SAD Lamp Easysleep lamp: https://amzn.to/3pnmtaK 

PASCAL: 

Profile Pic Maker – Make awesome profile picture from any photos https://pfpmaker.com/ (with thanks to James Lane https://bit.ly/391VvzC) 

Free jingles for your podcast and video intro/outro from Mike and Izabela Russell at Music Radio Creative https://producer.musicradiocreative.com/free-jingles/ 

00:40:23 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:48:25 Creator Shout Outs 

ROGER: Hannah Jones, tips for booking holidays during the lockdown, from an owner of holiday accommodation. https://www.linkedin.com/pulse/book-your-uk-break-confidence-hannah-jones/?trackingId=%2FUAzVyW160h6hw5UTQkpLw%3D%3D 

PASCAL: Geoff Ramm, international speaker and author of Celebrity Service and his latest book Celebrity Service Superstars https://amzn.to/3ixtfIp  

00:54:49 Film Marketing 

Mad Max: Fury Road is the sequel that we never knew we needed.  

The original Mad Max trilogy was released in the late 1970s and early 1980s. Mad Max: Fury Road didn’t turn up until 2015. But various aspects of the film pre-production, script and models and props date back to 1997. A film with a fascinating development history. The editing is fast with more cuts per minute than usual in a film, plus interesting changes to the frame rate to boost the excitement levels. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a...

The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:45 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:12 Content Spotlights 

 ROGER: Domino’s merges digital and marketing teams, Marketing Week by Lucy Tesseras. https://www.marketingweek.com/dominos-merges-digital-and-marketing-teams/ 

PASCAL: Demand Generation for Content Marketing in the next decade by Robert Rose, Content Marketing Institute https://contentmarketinginstitute.com/2021/01/demand-gen-content-marketing-research/ 

00:25:30 Marketing Tech and Apps  

ROGER:  

Lighting for home video studios. Elgato Key Light: https://www.elgato.com/en/gaming/key-light 

Hand held mini-camera with gimble: DJI Pocket 2: https://www.dji.com/uk/pocket-2 

PASCAL: 

Create embed code for responsive YouTube videos https://embedresponsively.com/  

Wikipedia is 20 years old! https://wikimediafoundation.org/wikipedia20/ 

00:36:58 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:22 Creator Shout Outs 

PASCAL: David Kilkelly, video marketing specialist and video producer/director, just shared his ‘Create 2021’ message on YouTube https://www.youtube.com/watch?v=shPMdIRTs70  

ROGER: Matthew Dicks | Podcast: Speak Up Story Telling: Review of Wonder Woman 1984: https://podcasts.apple.com/us/podcast/matthew-dicks-wonder-woman-breakdown/id1386552794?i=1000505453993 

00:51:44 Film Marketing 

Known for the hit song by Ray Parker Junior, one of the first examples of viral marketing and The Stay Puft Marshmellow Man, Ghostbusters is one of the most famous and iconic comedies of all time. Released in 1984 it starred an ensemble cast. Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Rick Moranis and William Atherton. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other...

The one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:23 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:10:43 Content Spotlights 

 ROGER:  Want a job? Pretend you believe in ‘digital marketing’ by Mark Ritson. https://www.marketingweek.com/mark-ritson-digital-marketing-jobs/ 

PASCAL: The 4 Pillars of the New eCommerce Frontier Entrepreneurs Need To Embrace by Jonathan Jadali CEO of Ascend Agency https://www.entrepreneur.com/amphtml/361573 

00:25:45 Marketing Tech and Apps  

ROGER: 

Revisiting the Clubhouse App: https://www.joinclubhouse.com/ 

Lickd – commercial music licencing for creators - https://lickd.co/ 

PASCAL: It’s all about new microphones 

Shure MV5 Home Studio Microphone https://www.shure.com/en-GB/products/microphones/mv5 and its audio editing app https://www.shure.com/en-GB/products/software/shure_plus_motiv 

Rode VideoMic Me for smartphones https://www.rode.com/microphones/videomicme 

00:38:04 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:19 Creator Shout Outs 

PASCAL: Steve Olsher, founder and editor-in-chief of https://podcastmagazine.com (via Mark Asquith) with executive producer Kelly Poelker, creative director Elizabeth Scott and assistant editor Megan Yakovitch. 

ROGER: Dave Birss - there’s no going back to normal. Research with speakers and presenters. https://www.linkedin.com/posts/davebirss_study-how-speakers-and-trainers-feel-about-activity-6754406109294944256-KiVM 

00:51:59 Film Marketing 

This week we talk about Rocky the 1976 film introducing us to for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the longest film franchises. People consider Rocky to be one of the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning three 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the

The one about mysterious monoliths, no budget film making and Gremlins - TG23 

 00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:03:02 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:39 Content Spotlights 

 ROGER: The hidden meaning in the mysterious monoliths appearing and disappearing around the world  https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysterious-monoliths-appearing-and-disappearing-around-the-world/articleshow/79575047.cms 

PASCAL: The 4 L’s of No Budget Filmmaking by Film Riot https://www.youtube.com/watch?v=Ue8HqdIrjko 

00:25:42 Marketing Tech and Apps  

ROGER: Philips Hue Lights: https://www.amazon.co.uk/Philips-Colour-Entertainment-Light-Double/dp/B07FYDGD7R/ref=sr_1_8?dchild=1&keywords=philips+hue+lights&qid=1607360836&sr=8-8 

Happs App – be a real news reporter: https://apps.apple.com/us/app/happs-the-network-of-now/id1437730672 

PASCAL: It’s all about Christmas List 

Zoom Podtrack P4 – A compact podcasting recorder with so many features https://zoomcorp.com/en/gb/podcast-recorders/podcast-recorders/podtrak-p4/ 

Shure Super 55 Deluxe Microphone – The legendary microphone used by Elvis Prestley https://www.shure.com/en-GB/products/microphones/super_55 

00:38:04 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:40 Creator Shout Outs 

PASCAL: Jenny Ainsworth, Leadership, Mindset and Motivation Consultant. 

Fire Your Life Up FREE Audio - https://jennyainsworth.com/ 

ROGER: Martin Huntbach and Lindsay Cambridge of Jammy Digital. Content Fortress Book. https://jammydigital.com/shop/ 

00:55:56 Film Marketing 

This week we talk about Gremlins, a 1984 American comedy horror film written by Chris Columbus and directed by Joe Dante with Steven Spielberg as executive producer. Another film considered to be a Christmas movie it contains many, quite gruesome, scenes that have become pop culture...

The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:28 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:09:15 Content Spotlights 

 ROGER: 10 Tips for Working With a Marketing Agency.  https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html 

PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/ 

00:26:25 Marketing Tech and Apps  

ROGER: Make your social media posts stand out. https://yaytext.com/bold-italic/ 

Anchor Part 2? Clubhouse App: https://apps.apple.com/gb/app/clubhouse/id1193784808 

PASCAL: It’s all about microphones 

Sennheiser PC 8 USB Headset https://amzn.to/366KuM8 

Rode Wireless Go Lapel Mic https://wirelessgo.rode.com/ 

00:40:20 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:36 Creator Shout Outs 

PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast  https://www.emailmarketingheroes.com/podcast/ and the Email Marketing Heroes fighting back against grubby and scammy emails 

ROGER: Martin Brooks | The Impactologist https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR 

00:51:56 Film Marketing 

This week we talk about The Mandalorian. Okay it’s not a film, but it’s an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week...

The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:07 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:09:00 Content Spotlights 

 ROGER: With 7 Short Words, President Trump Revealed His Big Idea for a Really Troubled Brand. Here's Why It Just Got Rejected, and What's Happening Instead. https://www.inc.com/bill-murphy-jr/president-trump-had-a-big-idea-for-boeing-737-max-it-just-got-rejected.html 

PASCAL: Recent job advert for the position of Manager, Brand Marketing at Red Bull published by Shannon Vargas, Talent Acquisition and Senior Recruiter https://jobs.redbull.com/us-en/ 

00:25:06 Marketing Tech and Apps  

ROGER: DSLR Features for an iPhone: https://www.procamapp.com/ 

Dictation Webpage: https://dictation.io/speech 

PASCAL: It’s all about video editing 

WeVideo is a very simple yet very powerful video editor for your blogging and social media activities https://www.wevideo.com/ 

Filmora by Wondershare is another simple video editor with a few more features for advanced video storytelling https://filmora.wondershare.net/filmora-video-editor.html 

00:34:12 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:19 Creator Shout Outs 

PASCAL: Gudrun Lauret, content strategist and producer of The Time Pieces History podcast https://gudrunlauret.com/podcast/ to showcase how digital content can help you promote your heritage visitor attraction. 

ROGER: Kien Tan | PwC Consultant and retail expert and fitness instructor. The effect of the lockdown on Christmas sales. https://www.linkedin.com/posts/kientan_blackfriday-christmas-goldenquarter-activity-6735460506418606081-drOR 

00:48:24 Film Marketing 

This week we talk about Speed, the edge of the seat thriller set in LA on a bus that will explode if it goes below 50 mph. The film builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep their propositions simple and focus on building excitement and engagement around them.

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the...