Explorez tous les épisodes du podcast two & a half gamers
| Titre | Date | Durée | |
|---|---|---|---|
| Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts | 27 Aug 2024 | 01:05:38 | |
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/ssViN7_K9CY Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 02:23 Overview of Lucky Defense's Success 06:01 Comparison to Other Tower Defense Games 09:27 Gameplay and Mechanics of Lucky Defense 17:11 The Importance of Luck and Unit Upgrades 18:00 Artifacts and the Gacha System 20:08 Challenges and Complexity of the Game 21:54 Breaking the Rules: Mythic's Unique Gacha Mechanics 23:24 The Frustrations of Randomness in Mythic 29:23 Exploring the Dungeon: Cooperative Gameplay in Mythic 35:43 Balancing Issues and Unit Reliance in Mythic 38:08 Improving Mythic: Adding Variety and Strategy 41:19 Introduction to the ad placements and monetization strategy of Random Dice: PvP Defense 43:23 Challenges with ad placements in the game 46:46 Issues with after-level ad boost placement 49:45 The lack of suitable creatives for the Western audience 01:00:20 Predictions for the game's future and the possibility of a Western release --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Lucky Defense is a popular game in South Korea with unique mechanics and a strong emphasis on luck. Players should focus on specific units, such as the Bandit and Shock Troop, and upgrade them strategically. Artifacts play a crucial role in gameplay, with the Safe Box and Money Gun being the most important. The game's gacha system is challenging and requires players to collect shared shards to upgrade mythic units. The game's complexity and lack of accessibility may limit its appeal to Western audiences. Mythic breaks the main gacha rules by allowing direct purchase of units through hard currency. The game's gacha system is highly random and can be frustrating for players. The difficulty levels and cooperative gameplay in the Dungeon mode add complexity to the game. The game's balancing issues and reliance on specific units for success are major drawbacks. Improvements could be made by designing units and monsters with different strategies and adding more variety to the gameplay. The ad placements in Random Dice: PvP Defense are not well explained and lack notification buttons, which hinders their effectiveness. The game lacks diverse and engaging creatives for advertising. Improvements such as adding notification buttons and better-explaining ad units could increase ad revenue. The hosts predict that the game's success may decline over time and suggest the possibility of a Western release. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true | |||
| 2.5 gamers x Live AM(F)A #5 - Ask Me Anything with Filippo De Rose | 22 Aug 2024 | 00:59:30 | |
This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Filippo De Rose, Matej Lancaric https://www.linkedin.com/in/filippoderose Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda: 00:00 Epic intro and Secret Guest Introduction 03:01 Transitioning from Gaming to Non-Gaming Apps 06:05 Improving Day One Retention in Games 12:07 Revenue Potential of Find-the-Difference Games 17:32 User Acquisition Strategies for Indie Developers 23:26 Recommended Resources for Game Mechanic Design and UI/UX 34:44 Starting a Blog and Sharing Knowledge 35:25 The Impact of Market Timing on Product Metrics 36:01 Landscape vs. Portrait Mode in Games 41:47 Optimizing Mobile Apps that are Actually Websites 43:43 Recommended Publishers for Casual Hybrid Games 56:41 Forecasting Campaign Targets --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes | |||
| 10+ billion installs x Azur Games Review live: Launching hypercasual with long ROAS | 22 Jul 2024 | 01:05:12 | |
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/nswOwChqyBQ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 08:04 The Challenges and Potential of the Hyper Casual Market 17:45 Azur Games' Flexible Publishing Strategy 25:33 The Importance of Profitability and ROAS Targets 29:24 Deep Dive into Azur Games' Portfolio: Slime Castle 34:21 The Evolution of Survivor IO and Drawing Inspiration 35:53 Working with Chinese and Korean Developers 39:02 The Creative Process and the Use of AI 41:44 User Acquisition and Advertising Channels 46:26 Evaluation of Ad Partners and Monetization Strategies 52:33 The Size and Structure of Azure Games' Team 56:59 Working with External Developers 59:14 Reaching Out to Publishers Early in the Development Process --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Azur Games is one of the biggest publishers in the hyper casual market, with a focus on long-term retention and flexible publishing deals. The hyper casual market is facing challenges due to increased competition and decreasing eCPMs, but Azur Games remains optimistic about the potential of the genre. Hybrid casual games, which combine ad revenue and in-app purchases, are a growing trend in the mobile gaming industry. Azur Games' portfolio includes a mix of hyper-casual, mid-core, and casual titles, with Slime Castle being its current top revenue generator. Azur Games emphasizes the importance of profitability and ROAS targets in their publishing strategy, while also being open to unique and innovative game concepts. The development of mobile games involves testing and iterating on ideas and drawing inspiration from other successful games. Working closely with external developers, especially from China and Korea, can lead to successful partnerships and the acquisition of high-quality games. The creative process for advertising campaigns involves testing and iterating on creatives, as well as using AI to improve performance. Azure Games has a large team with multiple in-house studios and external partners, and they are constantly hiring and expanding. Monetization strategies should be tailored to the specific game and its target audience, and skip-it features may not work well for all games. Reaching out to publishers early in the development process can provide valuable feedback and potential support for iterations. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai | |||
| Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56) | 20 Mar 2023 | 00:52:07 | |
This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ Agenda 00:00 Intro 00:15 Chit-chat (nothing important, you can skip this) 05:20 Century games intro 09:15 Frozen City ad monetization update 11:21 Felix is heartbroken 13:41 Frozen City making about $1mil ad revenue/month 14:20 Felix gives ad placements suggestions 15:08 How much more could they be earning? 16:20 Double placements during weekends 17:00 Negative nancy dresses up as a detective 21:08 Felix's wet ad revenue dream in 4x games starts 25:00 Whiteout Survival UA epic intro 25:43 Soft launch dates of Frozen City & Whiteout survival 28:31 Unity Square videos beta? Pls, pls, pls. Can I get in? 29:30 Top 10 Geos revenue wise 30:31 Retention KPIs 32:43 UA is dead? How come they get so many users on iOS? 34:50 Whiteout survival creative strategy 38:50 Game design intro 42:00 Wait, wait, wait, wait?! Is this a 4X game? 44:11 Smooth transition from idle game to 4X 45:25 Where are the ads? 47:34 Chef's Kiss 50:07 Baloon mechanic, pure genius Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Frozen City post-IDFA global launch UA case study https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/ | |||
| Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55) | 13 Mar 2023 | 00:52:18 | |
This is no BS gaming podcast 2.5 gamers session #55. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Host: Matej Lančarič Special guest: Eran Friedman Youtube: https://youtu.be/edfxCUnVOnI Agenda 00:00 Intro 04:18 State of the iOS 07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above) 09:17 Why update MMP SDK now? 10:35 What's the advantage of being an early adopter? 12:19 Is it possible to have SKAN 3 in place and start testing SKAN 4.0? 14:22 What's the most significant difference between SKAN 3 and SKAN 4? 15:47 What are the different postbacks? How do the conversion windows look for these postbacks? 22:17 How to think about the three postbacks? Is it actionable? 26:27 What is the locking window feature about? 28:37 How can I track the evolution of LTV in SKAN 4.0? 32:20 Could you set up different conversion schemas for each postback? 39:58 Is there a SKAN 4.0 checklist? 46:05 How to get creative-level data? 49:30 Crowd anonymity 51:30 Eran's contact details (eran@singular.net)
Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/ | |||
| two & a half gamers session #54 & Eric Kress - Everything is dead & new frontier of game development | 06 Mar 2023 | 00:51:29 | |
This is no BS gaming podcast 2.5 gamers session #54. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special guest: Eric Kress Youtube: https://youtu.be/mzxxL_UtzoI 00:00 Intro 01:00 Jakub makes himself visible by introducing 02:53 Eric, is this glass half full or half empty? 03:36 What does Eric actually do? 06:42 Is mobile dead? 08:49 six people on the top destroying the lives of mobile developers 10:00 UA is shifting 11:50 Kumbaya Matej strikes again on iOS 12:38 What is the adoption rate of SKAN 4? 13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource) 14:02 What story are Unity, Applovin, and Ironsource trying to spin? 16:00 Jakub wakes up & shoots vectors immediately 18:31 Eric disagrees with us! No shit sherlock! 20:20 New frontier of game development 21:15 Felix sharing UA secrets from his smokey darkrooms 22:25 Old companies gonna die 24:10 Gaming trends are coming from East to West 24:52 Jakub goes into the rabbit hole with Eric 27:55 Applovin increases revenue guidance 30:38 Why Eric got so negative? 32:48 Which companies does Eric like the most? 33:40 VR is dead again (blockchain dead too) 34:42 What is the endpoint for mobile? 35:50 30% fee is a joke! 38:00 Hypercasual shit is on! 40:08 Ads are beautiful 41:18 The new frontier of game development 44:20 You can always lie in your ads 46:55 Mr. Gachapool returns 48:35 Matej is Matthew from now on 48:51 How bad will things be for Unity, Applovin, and Ironsource? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/ | |||
| two & a half gamers session #53 - Eversoul, a trending waifu game with full GD, UA, Admon review | 27 Feb 2023 | 00:49:13 | |
This is no BS gaming podcast 2.5 gamers session #53. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/GwoG7SIfkUY 00:00 Intro 01:05 Numbers Chit chat 03:22 No official multiple Admob statement (ask your admob rep) 05:00 Matej = Felix's secretary 05:28 Kimono session 06:11 Eversoul intro 07:02 Why are we even reviewing this (boring) game? 09:05 Full admon part in 2 seconds 09:39 Why games from the east don't have ads? 10:41 Camera zooms in on Jakub's premium BS 12:55 UA intro 14:12 Mr. Gachapool got introduced to the podcast 15:08 Comparing Eversoul to the Goddess of Nikke 16:54 UA dark secrets spilled by Mr.Gachapool 17:17 UA channel mix 18:22 Actual gameplay in the creatives 19:06 Creative strategy 21:35 Flamboyant UA strategy for Eversoul 24:52 Collabs in anime games 27:16 Starting to share gameplay of Eversoul 27:37 Game design Eversoul intro 33:51 Jakub talking about two different progressions 34:53 Please keep the story 35:23 Big +1 feature - engagement prolonging tactic 36:30 Felix looks really confused 37:04 Why is the game making so much money? GACHAPOOOOOL! 37:24 Can you buy a ticket to the waifu concert? 38:10 Infinite starter banner 43:27 Waifu games are saving mobile! 46:15 Get back to the podcast Jakub! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/ | |||
| two & a half gamers session #52 - Admon gossip corner, Unity expensive bug, APS, Google 3 placements | 20 Feb 2023 | 00:44:14 | |
This is no BS gaming podcast 2.5 gamers session #52. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/J0CZ8yV__7U 00:00 Intro 04:30 few words from our friends from Adikteev 05:05 Oj oj oj Admonetisation secrets 07:15 Ad monetization for the people 07:35 The admon gossip corner intro 10:22 Unity bug 10x over-reporting earnings 13:56 Top tip - Don't lose money! 17:00 2018 is THE back in the days 18:11 Amazon Publisher Services Update 22:35 Sharing the TOP DSP list 24:50 Jakub hates putting ads in games 25:45 Matej in Australia episode 34 reference 28:05 CTR benchmarks 29:40 Experimenting with End cards 32:40 Felix can tell who serves the ad! 33:25 We are going to test Felix, if he is truly the king of admon 34:15 Felix explains the reasoning behind his corner 34:33 Admob is dropping the three-placement rule 41:05 Everybody wins! maybe Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/ https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30 | |||
| two & a half gamers session #51 - Live Special @ Gamesforum Barcelona | 13 Feb 2023 | 00:36:02 | |
This is no BS gaming podcast 2.5 gamers session #51. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special live episode! The sound quality is a little bit worse. DUH! It's live. Youtube: https://youtu.be/uuP2NjMxSiM Agenda: 00:00 Intro 03:20 Ad monetization tips & numbers 13:12 UA outlook for 2023 20:38 Game design & creatives part
Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/ | |||
| two & a half gamers session #50 - Deep analysis of the current web3 market, implications & future | 06 Feb 2023 | 00:59:22 | |
This is no BS gaming podcast 2.5 gamers session #50. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special Guest: Nicolas Vereecke Check out - FOGDAO (https://www.futureofgaming.wtf/) Youtube: https://youtu.be/h1DBUR4x6To Agenda: 00:00 Intro 01:20 Nico intro 01:42 FOGDAO https://www.futureofgaming.wtf/ 02:40 Special honorable mention - Zaair! 04:00 Recap of our session #7 with Nico! Listen here https://spotifyanchor-web.app.link/e/qj186h2V7wb 05:15 Terra & FTX collapses 09:24 Grants in Web3 10:00 What is not a risk in Web3? 10:22 How to choose a blockchain to build on properly? 15:50 FTX follow-ups? 18:00 Lot of web3 companies are getting into trouble! 19:05 What happened to Axie infinity? 21:10 Borrowing term mice nuts from TWIG! Thanks <3 23:20 State of Axie infinity at the end of 2023 25:25 UA in web3 is extremely challenging for non-UA gaming people 27:34 iOS guidelines for web3 29:55 Superbowl & web3 ads 31:20 Digidaigaku thesis 36:00 Apex legends mobile is dead, blockchain would help! 37:10 You have nothing even on the blockchain! 37:45 On-chain games live forever 38:30 Voodoo moves into crypto space 41:39 Bullshit articles from agencies 42:34 Square Enix in web3 44:30 What kind of company will release a big web3 hit? 47:00 Game as a whitelist for NFT sale 48:22 Where would the raised money go? 50:00 Lot of people got super rich early! 52:00 Jakub goes on and on and on with his suuuper long question 56:25 We will see AI being used in very weird places 57:14 Is there any web3 game launch in 2023 to look forward to? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Web2 vs web3 UA blog: https://lancaric.me/user-acquisition-fundamentals-web2-vs-web3-comparison/ | |||
| two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important? | 30 Jan 2023 | 00:44:56 | |
This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guests: Clement Favier & Cameron Thom Learn more about Adikteev: https://bit.ly/3Dp1f5k Youtube: https://youtu.be/t8aId6iwNBY Agenda: 00:00 Intro 01:07 Clement & Cam intros 04:50 PGC conference quick review & comments 09:18 Definition of User Churn 11:49 How to look at User Churn prediction? 18:04 how reliable are predictions when a new UA channel comes in? 19:05 Explaining AUC measures? 20:33 What to do with the User Churn prediction models? 31:28 How early could you predict churn? 37:12 What kind of uplift could I expect? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate | |||
| two & a half gamers session #48 - Could Frozen City earn 80% more revenue? Full UA, Admon, GD review | 22 Jan 2023 | 00:43:00 | |
This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/_agD-bPS--k Agenda: 00:00 Intro 01:45 User Acquisition 02:25 Frozen City fun stuff 03:22 Top 10 countries in terms of revenues 04:08 UA channel mix 04:45 120 creatives running on Facebook 05:17 UA channel mix on Android 06:00 Are Idle games scaling especially on Applovin? 06:25 Publisher analysis 07:10 Low poly 07:31 Is high art style quality bringing more IAPs? 08:35 Mr.UA Felix has a strong opinion 09:34 Adikteev cross-promo! 10:06 Frozen City Creatives 12:28 Jakub is complaining because of creatives! 14:05 Would you spend in Frozen city? 14:28 6.5 Maven Matejs out of 10 15:10 Ad monetisation intro about Frozen City 16:35 Felix pulls off an epic intro 17:05 Ad placements 17:58 IAP whales vs Ad whales 18:32 Secret Ad placement guess 18:48 New Ad Placement ideas & recommendations 20:38 7 DAU per user gives $1 in D14 LTV 20:57 Mad Ad mon MATH happening 21:20 Please put an ad to skip night! 22:46 Mediation info 23:01 Pls update app-ads.txt to get 10% ad revenue 23:43 Felix pulls off an epic intro about potential revenue (decimals) 25:50 Jakub pulls off an epic intro about Game design of Frozen City 26:11 A History lesson 34:10 Everything is easy for Jakub 35:15 Frozen City event setup 35:37 Non-prominent Ad placements 36:15 Internal fights against ads? 36:40 People begging to get ads (and Felix too!) 37:25 Modes of Frozen city 38:10 $1.5Mil revenue in the first month 39:00 Why not put more ads in the game? 40:35 Catch your breath for an ad in Call of Duty! 41:38 Frozen city could earn 80% more revenue Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate | |||
| two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you | 13 Jan 2023 | 00:50:55 | |
This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/Pi_JEHK32mE Agenda: 00:00 Intro 03:00 Kudos to us! 1 year anniversary 03:54 Admon is easy, ehm hard, ehm checking creatives is easy 04:38 How to check competitor creatives for free? 07:24 Royal Match tested 15 different creatives in last 14 days 07:51 Top1 Royal Match creative connecting all the dots 09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN 10:08 Top3 Royal Match 12:21 Top1 Township creative 12:56 Top2 Township creative 13:24 Which of the Township creatives is more fake? 14:10 Top1 Merge Mansion creative 14:42 Top2 Merge Mansion creative 15:18 Top3 Merge Mansion creative 17:00 Who is the winner publisher on Android? 17:40 Top1 Hero Wars creative 18:15 Top2 Hero Wars creative 19:05 Top War game running 20 creatives in the last 14 days 19:16 Top1 Top War creative 20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/ 21:38 Mistplay intro 23:05 Top Mistplay creative(s) 25:14 UA view on Creative trends for 2023 25:50 Maven Matej pats himself on the back (again) 26:00 Adapting hypercasual mechanics & games into your creative 26:54 Camera zoomed in on Jakub's surprised face 29:00 Save the dog phenomenon 30:20 Altered gameplay trend 32:18 (no) ASMR trend 32:33 UGC trend 33:10 UGC can suck for some games 34:23 Pornstars in the creatives 35:10 Royal Match B actors from Cameo 36:43 Coinmaster leveraging local influencers 37:10 Generative AI trend 39:10 Fake ads with generative AI 39:45 Tiktok creative research 40:23 Shots fired! 40:40 Ducktape example 45:00 Multiple core gameplays 48:46 Royal Match implemented drilling creative into the game! 49:15 UA DESIGNS YOUR GAME IN 2023 50:30 Anniversary "gift" Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ | |||
| 2.5 gamers x Live AM(F)A #4 - Ask Me Anything @ July 18 6 pm CET | 19 Jul 2024 | 00:59:44 | |
This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtube.com/live/QvLCxdkd3bk Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 03:00 Game Design and Monetization 11:01 Implementing Back-End Logic 19:30 Choosing Monetization Strategies 32:04 Maximizing App Monetization and User Acquisition with the Molokko SDK 34:48 The Rise of Non-Game Ads in Mobile Games 35:06 Exploring Meta Games and Their Impact on the Gaming Industry 36:11 Harnessing the Power of Playable Ads for App Marketing 38:18 The Importance of Localization for App Store Optimization 41:48 Targeting High-Value Users with Value Optimization Campaigns 44:14 Optimizing Ad Network Performance for Revenue and Competitiveness 48:37 Keeping Up with Industry Trends: Machine Learning Translation in Google Play --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes | |||
| two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective | 09 Jan 2023 | 00:49:37 | |
This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/pvrV1_9rciA Agenda: 00:00 Intro 00:40 - Remo shows off his new annoying camera 01:52 - In today’s episode / Not about Gaming 02:27 - Two and a Half Gamers Top 10 Podcast in Mobile 02:41 - Message from our Sponsor Adikteev 03:24 - Application Design vs Game Design 04:41 - Redecor 08:22 - Duolingo 10:59 - It’s an App Remo, not a game 14:10 - Duolingo’s $224m subscription revenue 16:28 - Duolingo makes $50k/day from ads 18:12 - Kahoot! 22:11 - Ad Monetization in Apps 24:02 - Google Ad Manager in Apps 24:45 - How to get Gaming demand in GAM 26:34 - Are SDKs Hassle-free? 28:26 - eCPM floor for Interstitial adds 30:33 - Rewarded ads in Apps 33:18 - Facebook Rewarded ad policy rant 35:53 - UA channel mix for apps 37:21 - Best campaign structure for Apple Search Ads start 38:42 - If ASA comes out with something new always wait 41:42 - UA creatives for Apps 44:47 - Maven Matej pats himself on the back 47:15 - UA on Web Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30 | |||
| two & a half gamers session #45 - (ironic) predictions 2023, is next year the end of sexists ads? | 29 Dec 2022 | 00:47:10 | |
This is no BS gaming podcast 2.5 gamers session #45. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/JCc5LA0Auxw Agenda: 00:00 Intro 04:00 Ad monetisation predictions 2023 06:55 Meta rebranding to Feta by Felix 10:08 Nothing is for fee, dude! 12:54 Jakub & Godfather Apple ransom 13:25 Amazon will take top3 spot in Admon 16:57 Jakub CN predictions?! wtf? 18:11 Jakub is on fire! Amazon buys Unity in 2023. 19:30 Next year is the year of VR 20:55 Apple dad joke 24:20 Nothing is going to happen to VR 24:25 Sun is going to come out tomorrow 25:00 Hypercasual genre as a new onboarding for more gaming genres 29:50 Marvel Snap clones? Wen? 32:47 The rise of the retention games (Netflix mobile) 33:45 A game designer's wet dream 35:25 UA "predictions" 45:30 No sexist ads at the end of 2023! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ | |||
| two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update | 23 Dec 2022 | 00:49:23 | |
This is no BS gaming podcast 2.5 gamers session #44. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/H5WyEwzm0-A Agenda: 00:00 Intro 03:00 New creative strategy coming from China 07:31 Creative d*ck move 09:10 Meta, Google, and Facebook can do something about it (right, Felix?) oh yeah, Meta = Facebook 11:50 Rewarded ads are only for Games, not Apps! 12:54 Games updates 16:20 No segmentation for Special offers? WHY NOT? 19:25 Survivor.io Numbers update 29:46 UA review of 2022 30:20 Adikteev Crosspromo 30:50 TikTok UA Winner of 2022 39:20 UA diversification 41:49 Diversification is fucking important 43:47 Fill rates in India - How to increase it? 48:53 Predictions coming next week! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/ Latest Adikteev blog: https://www.adikteev.com/blog-adikteev/cross-promotion-for-mobile-app-growth-why-now | |||
| two & a half gamers session #43 - How to approach new game development & see new trends in gaming | 16 Dec 2022 | 00:49:36 | |
This is no BS gaming podcast 2.5 gamers session #43. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Special Guest: Joseph Kim Youtube: https://youtu.be/YELacUx-_E8 Agenda: 00:00 Intro 02:00 JK intro 03:14 Why India? 07:24 WE ARE BRUTALLY HONEST (as is my newsletter! Sign up) 07:55 Incredible talent in India 09:06 Ping JK for the PM role at LILA Games 10:30 Why build a shooter game? 13:00 Subgenre expansion 14:40 Look at how Felix is amazed by JK 15:35 Shooter Crazy shit articulation 15:52 Successful 4X characteristics 20:20 The amount of stress is enormous! 20:37 Who is this ghost talking? 21:40 Systems and vectors 22:25 Ads in shooter games 24:33 How to implement Ads into the game? 25:48 How to validate product controversy 27:02 Validation models 29:52 Throw me under the bus, BOYZ! 30:20 Marketability tests & market research 32:00 You need to be cool as JK to see trends in gaming 33:00 Is mobile F2P dead? 37:52 What if Ads monetization disappears? 38:48 What if Appstore won't exist? 39:23 Apple is working on allowing sideloading in the EU 41:30 New business models in F2P? 42:32 Is really hard to get your company funded? 44:29 New buzzword Generative AI 46:41 Best advice on how to approach building new games or companies? 48:23 Remo is actually generated by AI Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-predictions-2023/ | |||
| two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review | 09 Dec 2022 | 00:51:02 | |
This is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/dlBSemAPfmE Agenda: 00:00 Intro 03:32 Matej with T-Shirt on (fans want, fans get) 04:05 Good Job Singular Webinar 04:49 Modern Arnold Schwarzenegger 05:12 Battle against the sexist ads begins 05:48 Sexist ads admon perspective 06:47 Decimals - the Signature admon move 10:38 Jakub thinks FTC blocks the M&A of Activision 12:46 Golds & Goblins intro 14:02 Felix & Jakub take a guess about certain monetisation strategy 15:19 UA channel mix of Gold & Goblins 16:49 How much money are they spending? 17:27 Cats come here for decimals! 17:40 EHM! 18:25 Creative strategy 19:43 Matej makes a surprise prediction 21:21 Ad monetisation deep dive 21:59 Give me your lunch decimals! 25:17 Scandinavians love Goblins! 26:42 Admon is working super well, dont touch it! 27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me 27:45 Idle genre history lesson 34:49 Gold & Goblins core gameplay 39:19 Pacing is important for exponential growth 40:00 Design space for system and vectors 40:15 Felix wants to hear about the ads, Felix wants to hear about the ads 44:36 Little bit of the game design improvements 45:10 JAKUB HAS SEEN IT ALL 47:20 People should talk about the game more, its excellent! 48:28 Retention numbers Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/ Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing | |||
| two & a half gamers session #41 - Stop with sexist ads, Q4 Admn round up, Goddess of Victory review | 05 Dec 2022 | 00:59:01 | |
This is no BS gaming podcast 2.5 gamers session #41. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/-qlfBKC9jBY Agenda: 00:00 Intro 04:12 Felix and his Q4 admon fun stuff 05:06 Jakub yawning because Felix is boring audience with economics and BS 07:35 no wishy-washy predictions - decimals makes a difference for fucks sake 08:34 No BS Felix pls 09:35 Biggest eCPM gains (go big or go home) 11:48 Top Admon tips for Xmas 12:23 Jakub brainfarted on admon networks 14:00 Felix shills his own admon blogpost. Dont read it pls! 14:44 UA intro of Goddess of Victory: Nikke 17:00 Why is the game earning so much money? 19:06 UA mix review 19:41 no fake creatives, but sexist AF 21:48 new wave of sexist ads emerging for match3 and merge games 22:40 tactile games started this new trend unfortunately 24:45 STOP WITH THE SEXIST ADS NOW! 27:25 UA Rant over 28:12 Matej shut up, your surface level review is not enough 29:08 Super boring Jakub intro about Goddess of Victory: Nikke 33:00 5 million downloads and 83 million revenue 33:40 Nerds vs Otakus (gimme your lunch money OTAKU!) 38:45 The secret sauce of Waifu games 40:15 That pool vs deadpool making money 46:11 Azur lane liveops 47:30 Nikke revenue by country 48:30 Remoson was born 53:30 Waifu differentiators Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/ | |||
| two & a half gamers honest interviews #5 - Rafael Vivas (How to monetise digital items?) | 25 Nov 2022 | 00:26:28 | |
Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #5. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Youtube: https://youtu.be/O5ip4p73TrU Agenda 00:00 - Intro 00:40 - Welcome to the podcast Rafael Vivas 01:38 - Rafael’s background 05:01 - Where is mobile gaming heading as an industry? 07:14 - ATT gaming winners 07:42 - What is Vessel? 09:10 - What does Vessel do? 09:28 - Vessel’s in-game metrics? 10:18 - Would you not get the same results with normal game events? 10:48 - Vessel results over time 11:52 - How should Vessel be used? 14:28 - Which gaming genera’s work best? 15:58 - Does Vessel have Apple and Google’s blessing? 15:40 - Apples new NFT guidelines 17:23 - What’s the cost? 18:07 - Cost in % please! 18:40 - Competition? 19:00 - Roomers… 19:30 - Free to own 20:56 - Remove royalties 22:00 - How to think about in game NFTs? 23:10 - How to get started? 24:14 - What % revenue can Vessel earn devs? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric | |||
| two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates | 18 Nov 2022 | 00:46:36 | |
This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/E6ZYNQExv2A Agenda: 00:00 Intro 03:05 Kudos to us 05:10 Newzoo forecast clickbait 07:10 Felix can't write headlines 08:15 but can predict 2023 industry growth (only after thanksgiving though) 09:00 Google struck a deal with Activision - getting sued 12:38 Felix is looking forward to the best days in his life 13:09 Google bidder update (approach your Admob friend for beta) 14:50 Amazon Publisher Services update 16:51 Predictions suck 17:13 Q4 is tough (only Felix is happy) 19:09 Redecor stopped UA totally 21:00 Budget scenarios 23:53 How to decrease budget efficiently? 26:04 Q4 UA tips for Megacorps 27:30 CARPE YOLO! 27:57 Rapid creative testing 28:23 No Holiday BS pls 28:40 No UA experiments 30:54 Getting pleasure from watching Ads 32:57 Heroes vs Hordes is growing 33:40 Q4 Liveops tips & prep 43:34 Azur lane & Township adding mini games as Liveops events Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33 | |||
| two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis | 11 Nov 2022 | 01:03:30 | |
This is no BS gaming podcast 2.5 gamers session #39. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Special guest: Maria Gillies Youtube: https://youtu.be/jqa5V05U1eM Agenda: 00:00 Intro 04:04 My.games was removed from App store & GP 05:00 Why did it happen? Oligarchs much? 08:11 How do you do a game review properly? 08:40 UA review in general. What to look for? 10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. Pre-order now at matej@lancaric.me 13:27 Reviewing individual UA channels 14:40 UA benchmarks 15:50 Rush Royale creatives strategy 19:40 How to approach the game review from the product side? 20:50 Wild Detective Pikachu appears 25:40 Product trick how to do a fast review 29:00 You need to know the archetypes 29:50 Jakub & his balloons 31:00 Habby examples 31:23 What is the difference between the core gameplay and game meta with examples? 33:27 Explaining excel sheets to random industry peeps 34:15 Pacing is a delicate balancing act 36:33 My.games portfolio 36:35 Jakub is geeking out on the Rush Royale product review 42:50 Jakub is happy Maria is on the pod 43:35 The BEST part of the product review - Ad monetisation 45:30 6 ads placements 46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 48:30 Marvel Snap AdWINK 48:50 Felix magical Daily Ad revenue estimate calculation 51:15 How critical is it to hire an expert in Admon? 54:00 Ad network mix review 56:00 What to add into the mix to get ARPDAU higher by 5% 58:50 How to select the games for review? 1:00:00 How do you know what to look for? 1:01:00 How do you define interesting live ops? 1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #38 - Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC | 04 Nov 2022 | 00:42:25 | |
This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/KwYPBbIrRUE Agenda: 00:00 Intro 02:30 Podcast agenda 04:18 How to maximise Ad revenue for a holiday season? 05:33 Mariah Carey made over 50mil! Devs, please look at her.. 06:50 Q4 Admon tip 1 08:52 Q4 Admon tip 2 10:20 Q4 Admon tip 3 (how to make $26k extra/year) 13:38 Mr.Robot Remiar gives a compliment to Felix 14:40 Admob people please leave here! 14:42 Q4 Admon super pro tip 4 16:37 Admob people please come back here! 16:43 UA Q4 intro 17:43 Seasonal creatives in UA 20:40 New TikTok SPC campaign 23:00 SPC campaign perfomance 23:52 Noob question from non-UA Jakub 24:50 How could you get the best performance on SPC campaign? 25:52 Facebook UA vs TikTok UA? 27:57 War of Clones - Heroes vs. Hordes intro 28:42 Brief UA check 30:11 Jakub's excitement about Heroes vs. Hordes is immense 32:10 Timelines 33:40 Heroes vs. Hordes numbers 34:40 Vectors & systems 39:00 Is survivor.io or Heroes vs. Hordes niche? 41:14 Marvel Snap patchnotes Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps | |||
| Project RISE review: Supercells *NEW* Rogue-lite Game is in pre-alpha! | 15 Jul 2024 | 01:01:10 | |
We are testing Project Rise PRE—ALPHA, a really fun rogue-lite game developed by @Supercell. There is so much to improve, but Supercell is taking this seriously and getting feedback from Players So far, there are 6 Heroes: Archer, Barbarian, Valkyrie, Fisherman, Hog Rider and Firecracker. You play in a team of 3 (if matchmaking works), exploring the map and trying to find the way to the next level of the tower, where you have to beat the boss stage. The perks are shared with your party so you can split up and clear the map quickly. The perks can range from sustain to damage and mobility. You respawn in 5 seconds when you die, but your party has limited respawns. Only two. You can get more revives with the "stay alive" perk. Well, tune in! This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lancaric Youtube: https://youtu.be/00Tdhl8TiFQ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:00 Introduction and Thanking Supercell 01:38 Recapping the Announcement of Clash Heroes 03:07 Exploring the Gameplay Mechanics of Project Rise 08:22 Discussing Technical Stability and Feedback in the Pre-Alpha Testing 23:35 Highlighting the Importance of the Supercell IP in Attracting Players 31:38 Exploring the Gameplay Mechanics and Character Selection 33:40 Challenges and Feedback: Improving Technical Stability and Communication 34:59 Monetization Potential: Gear and Character Customization 36:18 The Importance of Player Feedback in Shaping Development --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Two gamers are discussing the pre-alpha testing of Project Rise, a game from Supercell. The gameplay mechanics are explored, including character selection, perks, abilities, and floor progression. The technical stability issues and the feedback process for the pre-alpha testing are mentioned. The importance of the Supercell IP in attracting players is highlighted. The game's level progression and challenges provide depth and replayability. Technical issues and lack of communication between players are areas that need improvement. The game has the potential for monetization through gear and character customization. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes | |||
| two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view | 27 Oct 2022 | 00:50:02 | |
This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/LnA10ZZ3Nc4 Agenda: 00:00 Intro 03:20 Second Dinner company intro 05:40 Jakub being rude! 06:50 Channel mix (Facebook is the biggest spender) 07:30 How to stop pouring UA money down the drain 08:55 GEO revenue mix 09:40 GEO mix both Android and iOS in terms of spend 10:45 Shotgun UA approach 11:30 how to run CCG UA on ad networks? 15:05 Tiktok UA strategy 16:50 Creative strategy 21:42 Admon intro 22:55 Ads vs Marvel license? 24:50 Highest AdARPDAUs 25:00 Ad realm of speculations 26:40 Missing out on $500k of Ads? 28:10 Game design & Second dinner team intro 28:45 Good old mulligan 31:00 Gwent vs Marvel Snap comparison 33:45 what can you buy for hard cold cash? 34:00 pre-scripted pools of cards 37:30 Rock-paper-scissors 39:20 You can't speed up the game with money! 40:50 calculating the spending depth 45:57 Win rate increases retention Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers honest interviews #4 - Erik Gloersen (Why is the company vision important?) | 21 Oct 2022 | 00:46:17 | |
Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #4. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Erik Gloersen & Matej Lancaric Youtube: https://youtu.be/U9VvPzLk3Pk Agenda 00:00 Podcast intro 01:28 Erik Gloersen introduction 08:00 Erik & Sisu ventures 08:50 Pre-powerpoint investment 09:35 Which skills do you require to be a general manager in a fund? 11:20 Investing in repeat-founders 13:44 How to do the due diligence? 17:00 UA is hard, mobile is dead 21:00 Is blockchain a new way of gaming? 28:00 Who do you need in your founding team 29:20 Is UA important in the first stage? 32:00 How many home runs per failure do you need? How does the VC model work? 34:30 When bootstrap and when to take VC money? 40:19 Biggest regret in investment 42:00 Favourite books https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 https://www.amazon.com/Built-to-Last-Jim-Collins-audiobook/dp/B0813QCVN9/ref=sr_1_1 https://www.amazon.com/Zero-to-One-audiobook/dp/B00M284NY2/ref=sr_1_1 44:35 Rapid quiz sisu.vc Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update | 14 Oct 2022 | 00:41:19 | |
This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i3g99yfCS5E Agenda: 00:00 Intro 03:23 Google AdROAS campaigns 09:25 Hamburger optimisation approach 10:30 Proxy events BS 12:30 Proxy event test suggestions 15:20 Ads are beautiful 16:00 Exchanges are growing 20:40 Inventory LOL! 22:31 Admon Super secret & super helpful tip 24:00 IT'S JUST ONE LINE OF CODE! 26:18 Admon tip no.2 26:44 Survivor.io observations & updates 28:08 Props to us 30:40 What is a horizontal content? 35:10 1.5Mil USD /day revenue! 35:20 Retention metrics Archero vs Survivor.io Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update | 09 Oct 2022 | 00:46:20 | |
This is no BS gaming podcast 2.5 gamers session #35. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/WOyKNFO36HE Agenda: 00:00 Intro 03:40 Amplify update 05:50 App open ads getting Interstitials 08:10 Wild hostile Remo appears 10:10 Branding comes to Applovin exchange 12:25 High five to Felix (check on youtube!) 13:10 How developers earn more money from Brand ads? 14:05 Vessel - a new NFT marketplace 23:30 Facebook User Acquisition tech checklist 29:43 App-ads.txt importance 31:00 Is Tiktok as complicated as Facebook? 32:00 This week in Japan 32:18 Charge Champions soft launched by Small Giant Games 33:10 Uma Musume Pretty Derby intro 36:00 Demographics of Uma Musume Pretty Derby 38:40 Definition of a Horse Girl 41:30 Small giant games soft launch release Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA | 03 Oct 2022 | 00:44:43 | |
This is no BS gaming podcast 2.5 gamers session #34. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/ELLmCtF5iVs Agenda: 00:00 Intro 01:50 PGC vibe & news 04:20 Amazon Publisher Services update 11:40 UA on Amazon 18:02 Global launch newsletter tip humiliation 22:30 Low budget UA tips 26:30 When to increase budgets? 28:40 Sheep a Sheep game exploding in China 37:20 Is this game making 7 Million revenue a day? Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games | 23 Sep 2022 | 00:47:52 | |
This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/-qRBi3s4w68 Agenda: 00:00 Intro 05:00 Why developers use fake ads? 06:00 Why is it happening? 08:00 Reviews? 12:00 Facebook banning the fake ads? how about nope 13:20 Fake ads as a funnel 14:30 What affects the CPI? 16:50 fake core gameplay as an evolving trend 18:30 evolution fake ads 24:00 8 million a month revenue for 5 year old game with 0 changes https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/ 27:20 Is Jakub a changed man after getting covid? 27:30 Is Kingdom Guard a tower defense? WRONG! 34:40 X-Hero example 36:00 Fake ads = game play illusion 37:00 Best predictor of creative performance? 38:20 End cards 39:10 3 click end card template 42:55 "You don't need to have great creatives", Felix 45:20 Real data for longer end cards See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates | 16 Sep 2022 | 00:55:12 | |
This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/De1Io0Hgp_s Agenda: 00:00 Intro 03:20 Admob Bidder update 05:19 Google tROAS update 07:24 Roblox bringing ads into the experiences next year 10:35 New Marvel AR game is coming 14:43 Marvel snap launches in October 17:31 Global launching like a pro intro! 18:26 What does global launch mean for ad mon? 19:59 Top Ad networks to start with 20:30 strong GEO centric Ad networks 23:00 Admon <3 UA (Tier setup waterfall prices) first game launch ever I’d say start with in USA: iOS
Android
26:00 What are add.app.txt & info.plist files 27:30 A/B testing during Global launch 29:00 Game Design starting with content pipeline 29:53 99% of games don't make money during soft launch 30:30 Please hire Jakub Remiar for motivational speeches / motivate your company 32:00 Optimal content for global launch 33:30 Simulate your spend depth & how to do it? 36:20 Have conversion offers ready (ideally in monetisation stage) 38:00 Events! 39:00 Balance game as fast as you can! 41:00 Global launch black screen issues 42:00 What questions do you need to ask yourself? 42:54 Gardenscapes rumour 43:43 Big splash GL over 45:20 Cashflow for global launch 46:30 UA team experience 47:10 Creatives 49:00 Budget scenarios 51:10 Simplified UA structure for global launch See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what? | 09 Sep 2022 | 00:49:27 | |
This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/mowIJKtG1M8 News UA tips for Killer User Acquisition Q3 version https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/ Agenda: 00:00 Intro 02:11 Survivor.io redemption story 09:10 Matej was correct about $500k/day IAA estimation 11:50 UA tips article 12:50 You scaled your game, now what? 13:50 What does scale mean in terms of Ads monetisation? 15:00 Top Ad networks you need in mediation at scale 17:00 Never put interstitials or banners in your game (or?) 19:00 What is refresh rate for banners? 20:30 Cool rewarded video placements 26:00 Game design vectors intro 29:10 Talent grid system example 33:00 Lazy game design or efficient 36:30 in UA "I scaled a game doesn't exist" 37:45 Golden cohort explanation 40:30 Experimenting in UA 41:00 Incrementality tests 42:30 Top UA channels to work with 44:00 UA is changing at scale on a weekly basis 44:30 More creatives at scale 46:30 New pair of eyes in UA See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view | 02 Sep 2022 | 00:43:50 | |
This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks instead of creatives? 16:40 How long was survivor.io in the soft launch? 20:20 Do they use companies for UA funding? 22:30 Admonetisation numbers and calculations 27:00 Admon SDKs implemented 30:05 Ads placement suggestions & discussion 33:00 UA channel mix 36:30 Survivor.io Creatives 37:50 global launching in 2020 vs 2022 39:40 How much money they could earn in peak? https://lancaric.me/survivor-io-global-launch-ua-case-study/ Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours | 26 Aug 2022 | 00:46:35 | |
This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/6AYhhP6VYkk Agenda: 00:00 Intro 03:11 gamescom rumours 09:00 Mintegral issue 10:35 Google Play Games on PC 14:50 Google iOS tROAS update 17:30 Google Admob bidder update 22:00 How to scale a game? 26:50 CPI vs LTV & payback period 32:30 UA diversification 36:20 Seamless flow for UA 41:20 Ad monetisation improvements unlock scale Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| Banana Special: Exploring the Potential, Mechanics & Popularity of the Banana Game with/ Joseph Kim | 11 Jul 2024 | 00:41:19 | |
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Special guest: Joseph Kim Youtube Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:12 Introduction and Setting the Stage 03:02 Exploring the Mechanics and Popularity of Banana Game 06:00 The Presence of Bots in Banana Game 09:03 The Marketplace and Monetization Potential of Banana Game 14:59 The Play-to-Earn Model and Speculation in Games 21:07 The success of the Banana Game and the role of bots 22:04 The appeal of UGC and meme-driven games 23:14 Exploring gameplay enhancements 24:26 The challenges of implementing community marketplaces on mobile 25:48 The potential of crypto solutions in games 26:42 The importance of assigning value to in-game items 27:34 The friction in implementing crypto solutions 28:01 The power of memes and viral marketing 29:29 The possibilities and limitations of Steam's community marketplace 30:04 Building a game with natural gameplay and engaging loops 32:24 The potential of mushroom-themed games 35:06 The future of similar games and the sustainability of trends --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar Joseph Kim https://www.linkedin.com/in/jokim/ --------------------------------------- Takeaways Banana Game on Steam has gained significant popularity, with a large number of players and high concurrent user counts. The game's mechanics involve clicking on a banana to increase a number and collect banana skins. The presence of bots in the game is evident, with a majority of the player base being bots. The game's marketplace allows players to buy and sell banana skins, with some skins selling for significant amounts. The success of Banana Game highlights the potential for the play-to-earn model and the underserved market for speculation and collection in games. Game developers can learn from the success of Banana Game and explore ways to incorporate similar concepts into their own games. The success of the Banana Game highlights the potential of the Steam community marketplace and the appeal of UGC and meme-driven games. Enhancing gameplay with progression, collections, and gacha mechanics can increase player engagement and retention. Monetization strategies like referral codes and bonuses for sharing can drive user acquisition and community growth. The conversation raises questions about the sustainability of games like the Banana Game and the role of bots in the gaming ecosystem. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai | |||
| two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money? | 19 Aug 2022 | 00:42:28 | |
This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/U-DQSUagL48 Agenda: 00:00 Intro 02:50 Embracer Group Q1 financials reveals 107% increase in net sales 07:10 Google iOS + Retargeting updates 09:10 Admob Bidding update with numbers! 20:00 How do hypercasual games make money? 33:33 Ad network campaign structure Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #27 - Unity - Applovin bomb, Zynga gambling, worst career mistakes | 11 Aug 2022 | 00:45:35 | |
This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/lvbNEEATP68 Agenda: 00:00 Intro 05:30 Applovin has stunned our industry by offering to Merge with Unity. 13:50 Zynga gambling apps $12M class action settlement 16:30 99 percent of Netflix subscribers haven’t tried its games yet 23:15 Biggest Fuck Ups in Our Career Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Applovin has stunned our industry by offering to Merge with Unity. https://www.reuters.com/markets/deals/applovin-offers-buy-unity-software-2022-08-09/ Zynga gambling apps $12M class action settlement 99 percent of Netflix subscribers haven’t tried its games yet https://www.theverge.com/2022/8/8/23296545/netflix-games-1-percent-subscribers | |||
| two & a half gamers honest interviews #3 - Sophie Vo (How to motivate your team?) | 05 Aug 2022 | 00:50:37 | |
Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #3. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Sophie Vo & Matej Lancaric Youtube: https://youtu.be/gIWQSCVvz6g Agenda 0:00 Intro 2:50 Masterclass definition 6:55 Rise & Play showcasing female leaders 10:15 How did Sophie measure podcast KPIs? 13:10 Team motivation - How to approach that? 21:50 What are the clues of low motivation? 22:54 How to motivate people in the current market conditions? 26:10 Thought process of joining Voodoo from Rovio 29:30 Should you speed up hiring process? 32:50 How to kill a game properly? 38:20 Do your homework before killing a game 40:00 Model situation Model situation: We have a game in soft launch, our KPIs are really close to our goals. But not quite there yet. We just released the new version with our last feature. The KPIs still did not meet goals. What should we do? Why? 44:50 Sophie taking some time off 46:00 What keeps Sophie up at night? 47:30 Favourite book & why? https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE Rapid quiz Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #26 - Unpacking Google ads "disaster", ASA Today's new ad, Google <3 MAX | 01 Aug 2022 | 00:56:00 | |
This is no BS gaming podcast 2.5 gamers session #26. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/95lLVn4Q3q8 Agenda: 3:00 Better Ads Experiences by Google https://support.google.com/googleplay/android-developer/answer/12253906 11:50 New App store ads in Today tab https://www.macrumors.com/2022/07/29/new-app-store-ads-today-tab/ 19:10 Google joins bidder on Max https://www.applovin.com/blog/google-joins-sdk-bidders-on-max/ 26:20 What would you ask surprise segment about fake ads, scaling games, VR, intrusive ads and more .. Hit the Subscribe button on youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis | 24 Jul 2022 | 00:52:33 | |
This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i5uGERxrZMk Today we’ll be discussing Ubisoft 1:18 Some general information on Ubisoft: Let’s dive into the first sets of numbers!
7:41 Felix speaks French about Ubisoft mobile 8:21 Ubisoft mobile portfolio general info & revenues 23:50 Insider South Park info 25:00 Idle miner OG idle game + all other new IDLE games 29:00 Ubisoft non-mobile portfolio info 32:20 User Acquisition intro 33:20 UA spend 34:08 Main UA channels 36:10 Creatives FB vs Google 38:20 UA suggestions 42:00 Kolibri UA 42:30 Kolibri main UA channel 44:00 Admon intro 47:10 Kolibri Admon 50:00 Greenpanda games admon 50:30 1492 admon Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting | 18 Jul 2022 | 00:45:43 | |
This is no BS gaming podcast 2.5 gamers session #24. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Kate Lovejoy, Niels Beenen, Felix Braberg, Matej Lančarič, Youtube: https://youtu.be/2NE3ls6nVu4 We will be discussing one year after the IDFA "apocalypse" & tectonic shifts happened. Everything UA, Ad monetisation, retargeting and Skan 4.0 related. Whoop whoop! Agenda: 2:34 How did our day to day job changed after IDFA bullshit happened? 8:05 Felix, you had some (secret) tips and tricks on how to increase it. Could you share? Why should companies test out pre-prompt windows? 12:10 How do gaming companies look at retargeting in general? Or, how was it before IDFA and how is it now? Is it a significant % of their spend? 13:20 How to incorporate retargeting spend into UA costs / CPIs? 16:44 How do MMP approach retargeting? 19:47 Retargeting & control groups! 20:16 How to approach retargeting on iOS? 22:52 UA & Retargeting is dead 24:06 Were companies pulling back spend on iOS? 26:27 Apple recently announced SKAN 4.0. Without going too geeky, what can we expect? How are these changes going to affect measurement? 31:00 Tip for SKAN 4.0 32:00 No SKAN no problem for retargeting 32:30 Creative testing on retargeting 33:30 Which game genres have the highest opt-in rates from what you can see? And why? 35:00 Singular Product innovations for iOS 36:50 IDFA dinosaurs vs Google privacy sandbox 41:00 iOS LTV prediction 42:00 last comments, tips & tricks, recommendations Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD | 11 Jul 2022 | 00:48:24 | |
This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/7LIHLx4fWeU What should we look at? UA Channel performance
Creative history
Daily spend vs daily revenue Paid vs organic Data health check Admon
GD?
Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #22 - How to predict game performance? What is Tilting Point's secret? | 01 Jul 2022 | 01:02:19 | |
This is no BS gaming podcast 2.5 gamers session #22. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič & special guest Enric Pedró Youtube: https://youtu.be/Q2q6LKJ6QDQ Q&A How does Tilting point snipe companies?
We’ve heard from a banker that Tilting point shares are going for a hefty mark up in the secondary market - what’s TPs secret? “We get to be very good at predicting game performance.” said your CEO in one of the interviews. How exactly are you predicting the performance? Can you share the process? What is your UA process? How do you approach creatives? How do you structure your UA team? Based on games, platforms or channels? What is the long term goal of the company? How do you see the current game’s publishing environment and its evolution in recent years? “Web3 strategy is now one of our core strategic pillars.” says one of your blogs. Can you please elaborate a bit more? How can you help companies bridge games from Web2 to Web3? How can you help native Web3 game companies reach broader audiences? What is the UA strategy there? Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth | 24 Jun 2022 | 00:47:26 | |
This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/0aHX6LQrhrs Agenda: 1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame) https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4 https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4 Google Play SDK Index - https://play.google.com/sdks 6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders 8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/ 11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue 16:50 Tiktok rocket ship Slope after hitting $10bn in revenue what happens after that
19:20 Tiktok UA intro 20:15 Tiktok Fun facts (location targeting restrictions) 29:00 Pangle issues 33:00 UA best practices 39:00 US Purchase campaign (FB vs tiktok CPI comparison) 39:40 UA challenges 42:30 Initial campaign structure & targeting 44:00 "predictions" Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #20 - The Ants creative analysis. Which visual theme has the lowest CPI? | 17 Jun 2022 | 00:42:30 | |
This is no BS gaming podcast 2.5 gamers session #20. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/dQLmWPIHPgk The Ants: Underground Kingdom base-building strategy game and moves the player's perspective to the underground ant kingdom, and the 3D realistic modeling of the game screen mixed with the real image of ants, so that players can recognize a variety of ant species while playing the game, this fresh and unconventional theme is really attractive. The game offers a Rich Multilayered strategic gameplay and graphics experience. Unlike most modern games, it is lightweight in size, making it accessible for lots of players. In this game, the Player is the Ultimate Ant Ruler who leads the Queen, Builds the Anthill, grows the colony, and defends against the enemies. According to Sensor Tower, the fastest growing theme in terms of revenue was animal/insect, which generated $26.5 million in U.S., representing an increase of 904% year-over-year. Sensor Tower attributed the majority of this growth to The Ants: Underground Kingdom from StarUnion, which accounted for 89.6% of consumer spending. Agenda: 1:50 Gamesforum Berlin (kudos) 3:40 Intro about StarUnion Interactive 6:30 Are Ants a 4X game or not? 10:10 What stands behind the success of the game? 13:20 realistic life of ants creatives 17:00 levelup creative concepts 21:30 What kind of % is UA or GD behind the success? 27:00 Ant breeding concept 29:10 Hypercasual & competitors inspiration 31:00 No one complains about the Ant creatives 36:00 Female vs male oriented creatives 38:30 Which creative concept to start with? 39:45 What kind of theme has the lowest CPI? Article with creatives - https://lancaric.me/deconstruction-of-the-ants-underground-kingdom-creatives/ Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| Creative Trends in mobile gaming - June 2024 | 08 Jul 2024 | 00:50:08 | |
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/HXP-N3MmAtI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic Intro 01:00 Introduction and Creative Trends 01:46 Unconventional Elements in Game Creatives 04:56 Celebrity Endorsements and Cameos 08:58 The Rise of Longer Video Ads 11:54 Addressing the Issue of Sexist Ads 14:07 The Impact of Engaging Animations 20:56 Trend: Games Featuring Cars and Upgrades 22:33 The Impact of In-Engine Rendered Ads 23:49 The Success of Pizza Ready and Township 27:39 Golden Goblins: A Case Study in Game Advertising 32:31 Capturing Attention with Hooks: Unexpected Visuals and Celebrity Endorsements 39:11 The Rise of High-Quality, In-Engine Rendered Ads 40:49 The Power of Cars in Mobile Game Advertising 46:09 Investing in High-Quality Assets for Long-Term Success 47:26 Networking and Collaboration at ChinaJoy --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Unusual and attention-grabbing elements, like poop, can be effective in game creatives. Celebrity endorsements and cameos are commonly used in mobile game ads. Longer video ads, often over one minute, are becoming more popular. The issue of sexist ads in mobile games is still prevalent. Engaging and high-quality animations can greatly enhance the effectiveness of game creatives. Mobile games featuring cars and upgrades are a popular trend in the industry. In-engine rendered ads are being used to create more visually appealing and complex creatives. Understanding reference games and staying up-to-date with creative trends is crucial for success in mobile gaming. Games like Pizza Ready and Township continue to generate significant revenue and downloads. The hosts discuss the success of Golden Goblins and the use of different game concepts in their ads. Hooks, such as unexpected visuals and celebrity endorsements, are effective in capturing users' attention in mobile game advertising. High-quality, in-engine rendered ads are a trend in the industry and can speed up iteration and improve user engagement. The inclusion of cars in various game genres is a popular strategy to attract users and lower CPI. Investing in building a library of high-quality assets for ads can be a significant upfront cost but can pay off in the long run. Attending industry events like ChinaJoy provides opportunities for networking and collaboration. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes | |||
| two & a half gamers session #19 - The King info Leak, 5 Game design tips to level up your game | 13 Jun 2022 | 00:50:52 | |
This is no BS gaming podcast 2.5 gamers session #19. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/NS8KHTzuJuw Agenda 2:00 Vungle correction 4:30 The King info leak 15:25 5 Game design tips to level up your game Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #18 - How could King make 30% more revenue? Full UA, GD & Ads analysis! | 03 Jun 2022 | 01:09:21 | |
This is no BS gaming podcast 2.5 gamers session #18. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/vD221MHe6SU Today we’ll be discussing King Before Diving in here’s some topline information about King:
Agenda 2:05 King topline information 4:00 Intro to King User Acquisition 4:45 UA general information 8:24 King doesnt love external UA 11:20 Top UA channels 12:00 Why Applovin makes a lot of sense 14:15 Interesting UA facts 16:40 Creatives 21:00 UA suggestions 24:30 Live ops fuels UA 25:20 King Admonetisation 27:30 Chink in the Royal armor 28:30 King selling inventory old way (no mediation) 30:00 Ad revenue assumptions 33:00 How could King increase ad revenue by 30%? 38:52 King & competitors in puzzle genre 41:45 King’s IAP revenue 44:20 Candy crush history & analysis 48:00 11k levels in Candy Crush - WOW 49:20 Candy crush soda saga analysis 50:45 What kind of games King launched in the last years? 52:00 Crash bandicoot 54:00 King killed games 56:30 Snowprint information 1:01:40 Knighthood 1:03:00 Phoenix games takes Knighthood & increase revenue Please share feedback and comments - matej@lancaric.me / lancaric.me | |||
| two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games | 30 May 2022 | 00:51:35 | |
This is no BS gaming podcast 2.5 gamers session #17. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/Gs3YE6MJKIg Agenda 2:55 Recession & mobile games 14:50 Apex Legends 21:34 The creative framework 40:40 5 secret tips where to get inspiration Describing creative process from scratch competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming, all over again What kind of tools to use for competitor research? 5 secret tips where to get inspiration Youtube videos with millions of views (unboxing - chest openings) Current situation (covid, EURO, seasonal creatives - although those suck balls) Memes (drake, whatever else trending at the moment… ) Hype (Netflix series, …) Different game genres Why are we making creatives for players and not art directors? presentation with tips & examples https://docs.google.com/presentation/d/1azXidQYoAneJgEAaV-ylJ67c8XVFallrzY4OIHSE5B0/edit Please share feedback and comments - matej@lancaric.me / lancaric.me | |||