Truth, Lies and B2B Tech - ROMI

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Why it's so important to understand your buyer journey

vendredi 11 juillet 2025 • Durée 37:52

In this episode, we explore how to effectively blend digital engagement with human-led interactions throughout complex B2B sales processes. We discuss common problems when companies rely too heavily on digital-only or human-only approaches, the importance of mapping buyer journeys, and practical strategies for timing transitions between digital tools and sales team involvement to reduce buyer regret and improve our conversion rates.

Things to look out for:

00:00 Navigating the B2B Buying Process

00:41 Combining Digital and Human Interactions

01:35 The Importance of Consistency in Messaging

07:55 The Role of Human Interaction in Complex Sales

12:00 The Importance of Combining Digital and Human Elements

15:46 Efficiency vs. Effectiveness in Sales

19:10 Framework for Understanding Buyer Journeys

25:53 Building a Comprehensive Buyer Journey Strategy

26:18 Building from the End: A Strategic Approach

30:55 The Importance of Bridging Sales and Marketing

33:00 Optimizing the Buyer Journey for Success

37:32 Summary

Lire plusRéduire

The HubSpot ChatGPT deep research connector: What you need to know

Saison 1 · Épisode 16

lundi 16 juin 2025 • Durée 37:19

In this episode, we dive into HubSpot's recent announcement of the ChatGPT Deep Research Connector - the first CRM integration that allows ChatGPT to query and analyse your HubSpot data directly. We explore why this integration represents a fundamental shift in how businesses can leverage AI for go-to-market success, while examining the critical security and data quality challenges that come with it.

Things to listen out for:

00:00 - Introduction to HubSpot and ChatGPT integration

02:49 - Deep Research Connector: Transforming CRM data utilisation

06:08 - Use cases: Enhancing sales and customer insights

08:46 - Data quality: The foundation of effective AI

11:59 - Security and compliance: Navigating AI risks

15:01 - Cultural shift: Embracing data-driven decision making

18:00 - Practical steps for data readiness

21:14 - Conclusion: The future of AI in B2B sales

Lire plusRéduire

AI (apparently) has killed B2B marketing. What do we do now?

Saison 1 · Épisode 15

vendredi 13 juin 2025 • Durée 18:40

From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires for SME organisations and provide a practical framework for cutting through the bullshit to focus on what actually drives results.

Things to listen out for:

00:00 - Introduction to B2B marketing challenges

02:49 - Navigating marketing fads and trends

05:47 - The importance of fundamentals in marketing

08:47 - Strategies for effective marketing experimentation

11:58 - Budgeting for marketing innovation1

5:08 - Final thoughts on marketing effectiveness

Lire plusRéduire

The resurgence of Outbound: AI and the evolution of the SDR

Saison 1 · Épisode 14

vendredi 23 mai 2025 • Durée 27:23

In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and how signals and intent data are reshaping lead prioritisation.Things to listen out for:02:15 - The role of SDRs in modern sales05:00 - Integrating marketing and sales functions08:12 - The evolution of SDR roles11:00 - Tech-enabled outbound strategies11:40 - Leveraging technology in sales development13:25 - Understanding signals and intent data16:02 - The shift to multi-channel approaches18:45 - Personalisation and contextualisation in outreach21:02 - The evolution of sales techniques23:50 - The future of SDRs and AI integration

Lire plusRéduire

Why long-term brand building is still aways about conversion with Julia Hornaday

Saison 1 · Épisode 13

jeudi 17 avril 2025 • Durée 30:04

In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can cost you. Julia also shares her take on attribution, content overload, and what’s next for marketing.

Things to listen out for:

02:51 - The importance of brand building for conversion

04:38 - Understanding the 95/5 rule in content marketing

06:17 - Differences in B2B content strategy

08:32 - The complexity of the buyer journey

09:22 - Understanding MQLs and sales dynamics

15:10 - Navigating AI in marketing

16:35 - The role of quality content in a saturated market

17:53 - Adapting to new content formats

19:28 - The evolution of information in sales

22:14 - The value of integrated marketing strategies

Lire plusRéduire

How to close complex, big ticket B2B deals with Martyn Proctor

Saison 1 · Épisode 12

vendredi 28 mars 2025 • Durée 57:19

In this episode, B2B sales expert Martyn Proctor shares his insights on winning complex, high-value deals. He emphasises total commitment to opportunities, deep customer understanding, and visualisation of client success.

Things to listen out for:

02:59 - Understanding Big Ticket Deals

05:47 - The Importance of Visualisation in Sales

09:02 - Building Trust and Handling Objections

12:10 - Qualifying Opportunities and Red Flags

15:11 - Competing Against Larger Companies

21:05 - Handling Objections Effectively

32:49 - Understanding Pricing and Value in Sales

43:10 - The Importance of Prospecting and Lead Generation

50:30 - Consultants as Salespeople: A New Perspective

56:24 - Key Takeaways for Complex Sales Success

Lire plusRéduire

The overwhelm crisis in B2B marketing: A survival guide

Saison 1 · Épisode 11

vendredi 28 février 2025 • Durée 24:46

From ongoing marketing budget & resource challenges, increased expectations, to the rising pressures of AI adoption, this episode offers a pragmatic look at marketing overwhelm. We explore why marketers are struggling and provide strategies for maintaining focus, managing expectations, and surviving in a challenging professional landscape.

Things to listen out for:

0:30 - The fundamental misunderstanding of marketing in leadership teams
2:32 - The impact of reduced budgets and resources on marketing teams
4:33 - AI's threat to marketing roles and the pressure to master new technologies
6:19 - The myth of the marketing 'superstar' who can do everything
10:05 - Strategies for saying no and maintaining focus
14:40 - Imposter syndrome and the challenges of keeping up with marketing changes
18:22 - The concept of 'random acts of marketing'
22:30 - The importance of specialising in marketing disciplines

Lire plusRéduire

Why short-term lead generation doesn’t work for long-term, complex B2B sales

Saison 1 · Épisode 10

vendredi 31 janvier 2025 • Durée 31:51

In this episode, we discuss why traditional lead generation approaches often fail in complex B2B sales environments. We explore how understanding and aligning with the buyer's journey is crucial for success, rather than seeking quick wins. The conversation examines why short-term thinking doesn't match modern B2B buying behaviours and offers insights on creating more effective sales and marketing strategies for high-value, complex sales cycles.

Lire plusRéduire

Choosing your website CMS: HubSpot VS WordPress

Saison 1 · Épisode 9

jeudi 19 décembre 2024 • Durée 32:43

In this episode, we explore the main things to consider when evaluating HubSpot vs WordPress as your website CMS. We look at why some organisations hesitate to embrace HubSpot’s CMS capabilities; debunk common misconceptions about HubSpot’s CMS limitations; and outline how each solution is better suited to certain scenarios. It’s an essential listen for any HubSpot user weighing up their CMS options.

Things to listen out for:

1:00 - Reasons why HubSpot customers stick with WordPress

3:37 - The uninformed dismissal of the HubSpot CMS by WordPress agencies

6:15 - The importance of the platform decision when building a new website

9:40 - Why NOT migrating to HubSpot could be a missed opportunity

11:30 - The benefits of the HubSpot CMS for existing customers14:29 - Leveraging data for personalisation, Smart content and website reporting

16:53 - Why the HubSpot CMS was built for marketers, not developers

21:40 - Why migrating to HubSpot is much easier than you might think

26:23 - Security: WordPress open source vs HubSpot closed source

31:03 - Hidden costs and total cost of CMS ownership

Lire plusRéduire

Avoiding B2B beige & the importance of listening to customers with Jennie Holmes

Saison 1 · Épisode 8

jeudi 5 décembre 2024 • Durée 45:37

In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing & tech. We discuss the meandering role of AI, the danger of algorithms, the return to strategic foundations and her unique perspectives on why marketers need to find their own path to success. It’s packed full of insights, so definitely not one to miss.

Lire plusRéduire

Podcasts et contenus similaires

Autres podcasts ou contenus associés partageant des thèmes ou audiences similaires.

Truth, Lies and B2B Tech – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify