Explorez tous les épisodes du podcast Truth Behind Travel Podcast

Welcome back to Truth Behind Travel Podcast! 

Dolores Semeraro interviews the person leading the conference programme across the the World Travel Market Portfolio, in London and Dubai Brooke Gilbertson. 

On today’s conversation we have gone through the digital, the physical, the relevancy and buzz of the conference space, to understand what keeps them going, what makes them successful - a space where people want to go and learn, be inspired, connect and grow - all this in the spirit of innovation, creativity and technology. 

WTM London 4-6 November 2025

ATM Dubai 4-7 May 2026

Questions featured in this episode:

1. How is technology affecting the event industry today - what do you keep what do you not keep?

2. What is it that attendees can do at the show that can’t do by themselves? 

3. How do you stay above the buzz words?

4. How do you ensure that there is genuine interaction with the content that is being delivered on stage?

5. How do you appeal to a more senior audience, the CEOs the trade show people?

6. stressing the point of DEA - how do you make sure that the conference topics and the trade show attendance are aligned?

7. Travel power theme - how did the concept of the theme came about?

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Flash episode: Dolores Semeraro interviews eco tourism expert on the field Sonja Gottlebe following the political unrest in Madagascar this week - mid October 2025. 

Sonja joins Truth Behind Travel Podcast for the second time after her first episode n.79 on Season 4. 

On this episode: 

- Dolores & Sonja discuss the recent political unrest and its impact on tourism in Madagascar

- Sonja highlights the peaceful Gen Z-inspired protests in October, the rapid digital communication, and the swift departure of key officials. 

- The importance of continued tourism to support the destination and urges travelers to rely on personal research and local sources for accurate information.

Contact Sonja here

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Carmen Roberts, BBC travel journalist, international speaker and travel expert on the evolution of travel media and the impact of user-generated content on tourism. 

Through the lenses of Carmen's vaste experience in travel journalism, this episode exploresCarmen discusses the shift from traditional media to user-generated content, the rise of influencers, and the challenges of maintaining authenticity while managing tourist behavior. 

The concept of cultural appropriation, the role of local communities in shaping travel narratives, and the responsibility of content creators in promoting responsible tourism. 

More on Carmen Roberts: https://carmenrobertstravels.com

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Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Iris Serbanescu - the founder of wmnsWORK - her journey from risk management to tourism, highlighting her 12-year career in marketing and partnerships. 

How she founded wmnsWORK, an award-winning tourism accelerator for women entrepreneurs, during the pandemic, emphasizing the importance of systemic change, noting that while 60% of the travel workforce is female, only 8% hold executive positions. 

wmnsWORK has supported 60 entrepreneurs over three years, focusing on intuition, networking, and mentorship. 

wmnsWORK is a 12-week virtual, equity free accelerator program designed specifically to support women and non-binary tourism entrepreneurs during the most critical part of their business journey – the early stages.

About Iris:

wmnsWORK was founded in 2022 by Iris Serbanescu, who has spent her decade-long career in the tourism industry consulting with and working alongside entrepreneurial ventures in tourism’s adventure, luxury and tech sectors. Prior to this launch, Iris led partnerships at TourRadar, an online marketplace for multi-day tour operators, and was the manager of trade development at travel consultancy Bannikin before that.

About this episode: 

Starting wmnsWORK During the Pandemic

How the idea came from her desire to support the industry in building back better and her own lived experience in the industry with the resilience and innovation in mind emphasizing the importance of building businesses with intention and aligning them with personal capacity to avoid burnout.

Current State of Women in Travel and Tourism

Based on whether women in tourism are building, thriving, or just getting by, Iris expresses optimism, noting the rapid changes in gender equality and the increasing support for women-led ventures, discussing the emphasis on following capacity rather than growth at all costs, addressing the issue of burnout among women.

Choices and Future Impact

The increasing collaboration and gender equity policies being implemented in organizations around the world, the disparity in leadership roles in the travel industry, with women making up 60% of the workforce but holding less than 8% of executive positions.

Women-Led Businesses and Their Impact

The impact of women-led businesses in the travel industry, noting their alignment with sustainable development goals and regenerative practices as well as the importance of collaboration over competition and the symbiotic relationship between women and nature

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Sonja Gottlebe Sustainable Tourism Advocate | Eco-Lodge Pioneer of Madagascar. 

sonja is a champion of Sustainable Tourism in Madagascar, with over three decades of pioneering work in the tourism industry. 

During this episode, Sonja highlights the country's resilience despite crises but noted the severe impact of COVID-19, with tourist numbers plummeting from 400,000 in 2019 to 150,000 in 2024. Madagascar's lack of a national airline and poor infrastructure hinder tourism but Sonja emphasized the need for a comprehensive development strategy, including education, infrastructure, and sustainable practices. 

Also on the episode

• Sonia Gottlebe's Background and Early Tourism Experience
• Current State of Tourism in Madagascar
• Challenges and Opportunities in Madagascar's Tourism Sector
• Strategies for Tourism Development in Madagascar
• Impact of Poverty and Politics on Tourism
• Local Talents and Community Involvement
• Connectivity and Tourism Sustainability
• Perception and Marketing of Madagascar
• Responsible Tourism Practices
• Future of Tourism in Madagascar

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Tina O'Dwyer - Founder & Chief Facilitator at The Tourism Space® on Regenerative Tourism: where does a destination start the journey? 

About Tina O'Dwyer

She is the Founder and CEO of the Tourism Space, a leading consultancy and education provider partnering with the public sector to enable sustainable, regenerative and collaborative approaches to tourism. They work alongside government departments, public sector agencies, not-for-profit organisations, destination stewards, and EU projects to drive meaningful change. 

Working on the practice of sustainable and regenerative tourism since 2009, her contributions have been recognised nationally and internationally through multiple awards, including the All-Ireland Business Foundation's Tourism Businessperson of the Year award. 

She serves as Sustainability Advisor for World Travel Market in London, on the Sustainability Committee of the Irish Association of Visitor Experiences and Attractions (AVEA) and as a Member of the Advisory Board of Atlantic Technological University (ATU). 

About The Tourism Space®

The Tourism Space® is a leading international consultancy that specialises in enabling sustainable, regenerative and collaborative approaches to tourism. They provide training, facilitation, coaching, speaking and consultancy services to government departments, public sector agencies, not-for-profit organisations, European Institutions and EU-funded projects.

________________

On this episode: 

• Challenges and Resistance in Implementing Regenerative Tourism
• Economic Perspective and Visitor Segmentation
• Responsibility and Visitor Behaviour
• Collaboration and Community Involvement

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Anne De Jong - sustainable tourism consultant and co-founder of the Good Tourism Institute on how effectively change the tourism marketing narrative to enhance the message within sustainable practices adopted within the destination. 

About The Good Tourism Institute 

The Good Tourism Institute is a sustainable tourism development and marketing agency. Their mission is to mainstream and streamline sustainability practices: making sustainability more accessible and appealing, and using sustainability as leverage to run a successful business. Through their programs and consultancy, the Good Tourism Institute transforms travel businesses from sustainable today, to successful tomorrow. 

On this episode, Anne discusses the challenges of quantifying the impact of good tourism, emphasizing the need for standardized metrics and a stronger framework. She highlights the importance of balancing sustainability with successful entrepreneurship and creating meaningful travel experiences. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Sarah Payne , Director of Impact at Untours Fundation - on her journey from an MBA in economic development to her current role, emphasizing the importance of impact with social, environmental and economical drive for entrepreneurs. 

An entrepreneur herself, Sarah believes passionately in using business as a force for good to create a more just, equitable, and regenerative world. She has also worked with a variety of nonprofits both in the United States and abroad to advance social change and alleviate poverty. Ever adventurous, Sarah loves to travel and enjoy the great outdoors. Sarah holds a Bachelor of Arts in World History from Messiah University and a Master of Business Administration in Economic Development from Eastern University.

In this episode:

Impact as a Currency for Entrepreneurs

• Impact as a currency for entrepreneurs, and how stakeholders increasingly want to see positive impact from companies.
• Integrating an impact mindset from the beginning, considering social, environmental, and economic impacts which encopasses the value of authenticity and transparency
• Set realistic goals, start with one impact area, and build on the success as well as the importance of having a strong network and community support for entrepreneurs.

The Role of B Corps and the B Impact Assessment

• The Foundation owns the world's first B Corp, Untours, and loves working with B Corps due to their verified impact track records.
• Not all companies can or want to become B Corps but can still adopt impact-focused practices from the B Corp movement.
• Highlighting the Foundation's approach to underwriting loans and the importance of creating an ecosystem of interdependent businesses particularly community-driven businesses and smaller enterprises.
• Women are often more community-minded and impact-focused, balancing business demands with personal priorities.

Future Directions and Investments

• to direct more investments into the places where travelers are going, creating an ecosystem for travelers to engage with the Foundation's impact work.
• to provide accessible and flexible capital to small tourism businesses worldwide.

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Vanessa Karel, founder of the award-winning women-led travel guides Greether. 

Vanessa Karel, a second-time founder, shared her journey from being stranded in Morocco during the pandemic to creating Greether, a platform connecting female travelers with local greeters for safe and authentic travel experiences. 

She highlights the $125 billion female travel market and the 90% of female travelers seeking safer travel options. Greether, now in over 100 countries, employs women and offers personalized services. 

Turning an Idea into a Reality: Greether was born. 

• Identifying a problem with a large market opportunity
• The challenges of building a travel startup
• The importance of building a network to succeed in the entrepreneurial journey

The Evolution of Greether - from startup prodigy to?

• The growth of Greether, which started as an idea and has now become a global platform connecting female travelers to local greeters
• The potential of the female travel industry, which is valued at $125 billion, and the increasing spending power of women

Addressing Solo-women Travel Concerns and Risks

• Risks and concerns for travelers, particularly solo female travelers
• Consideration on factors like arrival times, communication with loved ones, and the physical demands of travel.
• Slow travel and getting to know local cultures over rushing through multiple destinations.

The Impact of Greether on Local Communities

• Greether creates jobs for women, providing them with additional income and opportunities for empowerment.
• Potential for Greether to support women-owned businesses and enhance the overall travel experience for female travelers.

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews founder of UniqueStays Catarina Varão on true experiential hospitality ultimately leads to social growth. 

Portugal-based Catarina is passionate traveler by profession, hotel curator by vocation, dedicated to an adventurous lifestyle that inspires and teaches, in contrast to an immersive and “slow” pace of life. Full-time mother and part-time dreamer, whose main activity is consultancy in luxury hospitality and tourism. Hotelier, designer, trainer, coach, PTO (nor just “CEO” jack of all trades) of the company TH2 and founder of the luxury hotel soft brand UniqueStays. Graduated in Tourism Management, postgraduate in Tourism Products, Master in Hotel Management with Character and PhD in Geography. 

On this episode:

The Importance of Guest Experience

• The value of “time” in the hospitality industry and the need to focus on guest experience, where even small activities can make a significant impact on guest experience if done with dedication.
• The loss of human touch in industrialized and standardized hospitality practices.

Sustainability and Local Involvement

• The challenges of industrializing and standardizing hospitality, emphasizing the importance of local community involvement, calling out The McDonaldization of the world and the rise of small boutique hotels.
• The importance of involving local communities in decision-making processes and the need to respect local habits and traditions while teaching sustainable practices.

Authenticity vs. Staged Experiences

• The difference between authentic and staged experiences with the importance of raw moments over  uber-staged experiences that repel tourists rather than attract them. 
• The importance of genuine interactions and experiences in creating a memorable guest experience.

Connect with Catarina on: 

www.th2.com.pt 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro intervierws the founders of Women Travel Leaders Jennine Cohen and Catherine Gallagher how community over competition comes from abundance mindset, heart-centered leadership is the key to community and true growth, and fostering a supportive, values-aligned network is their prime mission.

On this episode: 

• Birth and Growth of Women Travel Leaders
• Core Mission and Community Building of the network
• Women Empowerment and Leadership in the Travel Industry
• Heart-Centered Leadership and Community Support
• Future Vision and Growth of Women Travel Leaders

Women Travel Leaders supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of empowered, purpose-driven and heart-led leaders who prioritise authenticity and impact above all else.

Together, through online and global in-person events, community lead learning, and peer to peer support, we create the conditions for trusted connections that foster mutual support that lead to new business opportunities. 

Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back? 

Join the waiting list and mention Dolores in the Referrer name to first access when applications open again and receive 25% off your first year of membership. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Global Tourism Expert and Thought Leader Aradhana Khowala on where do we really stand today in gender representation and opportunities, how to build the mindset of a change maker and where is regenerative tourism heading. 

Aradhana Khowala is a global expert and one of the most influential leaders in the luxury hospitality, travel and tourism sector. Today, she is the CEO of Aptamind Partners, a global consultancy firm for governments, emerging destinations, and public and private organisations seeking regenerative tourism development solutions and Prior to her current role, she served as the Managing Director of Tourism at NEOM, in the Kingdom of Saudi Arabia. 

She pioneers environmental regeneration and social transformation across her diverse range of global roles and responsibilities. 

SUMMARY

They highlight the lack of progress in gender parity, noting that only 8 out of 78 world leaders at COP29 were women, despite a 1% increase in female participation. Khowala emphasizes the need for structural changes, investment, and accountability to drive gender diversity and sustainability. They also discuss the potential of women in leadership roles, the importance of inclusive systems, and the challenges of greenwashing in regenerative tourism. Khowala advocates for bold, transformative actions and the integration of regenerative practices into tourism's financial models.

• Gender Representation in COP 29
• Challenges and Strengths of Women in Tourism
• Embracing Sustainability Roles
• Solutions for Increasing Women's Representation
• Challenges in Tourism Destinations
• Regenerative Tourism and Women Leaders
• Preventing Greenwashing in Regenerative Tourism
• The Role of Vision and Innovation
• Final Thoughts and Future Directions

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews tourism expert and internationally acclaimed keynote speaker and thought leader Anna Pollock on her journey in travel and tourism, the evolution of tourism from a network to an industry, and the shift towards technology and the early adoption of the internet and its tools.

Anna Pollock constructively criticises the tourism industry's focus on growth and productivity, leading to over-tourism and environmental degradation. She advocated for a regenerative approach, emphasizing community involvement, local pride, and sustainable practices.

Talking to Dolores Semeraro, Anna Pollock called for a paradigm shift in thinking, stressing the importance of ecological literacy, community responsibility, and the need for political leadership to align with sustainable tourism goals.

Connect with Anna Pollock here.

Truth Behind Travel Podcast is sponsored by “Women Travel Leaders”

Women Travel Leaders is a community that supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of heart-led leaders who prioritise authenticity and impact above all else.

Through global online and in-person events, community lead learning, and peer to peer support, Women Travel Leaders creates the conditions for trusted connections that foster mutual support that lead to new business opportunities. 

Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back? 

Follow this link mention DOLORES in the Referrer name to first access when applications open again and receive 25% off your first year of membership.

____________________________

Welcome to Truth Behind Travel Podcast a platform for tourism, travel and hospitality professionals and enthusiasts to share, learn and unlearn what we need to create better tourism, protect the environment and become better humans. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Lola Akinmade Åkerström, international bestselling author, keynote speaker, and award-winning travel photographer for National Geographic, BBC, CNN, The Guardian, Travel + Leisure and more. 
Lola Akinmade Åkerström was named one of 2023's Most Influential Women in Travel by Travel Pulse and has been recognized with multiple prestigious awards for her work including Condé Nast Traveler's 2024 Women Who Travel Power List. 

connect with Lola

Truth Behind Travel Podcast is sponsored by “Women Travel Leaders”

Women Travel Leaders is a community that supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of heart-led leaders who prioritise authenticity and impact above all else.

Through global online and in-person events, community lead learning, and peer to peer support, Women Travel Leaders creates the conditions for trusted connections that foster mutual support that lead to new business opportunities. 

Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back? 

Follow this link mention DOLORES in the Referrer name to first access when applications open again and receive 25% off your first year of membership.

____________________________

Welcome to Truth Behind Travel Podcast a platform for tourism, travel and hospitality professionals and enthusiasts to share, learn and unlearn what we need to create better tourism, protect the environment and become better humans. 

I am your host Dolores Semeraro and every week I bring on the podcast the voices of those out there making a difference, to learn the hard truths behind the world of travel and tourism, what works and what we can collectively do better. 

Welcome to Season 4 - a series of conversation fully dedicated to Women in Travel the trailblazers the visionaries who have been and continue to be the force for good we need to hear more from. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Podcast host Dolores Semeraro interviews Josh Filer, Managing Director of D&S Travel Supplies based in the UK on how to nail the art of gift giving in the tourism and travel corporate world. 

This is a very special time of the year. 

For those of you celebrating the festivities ahead of us, this is a time that calls for celebration and reflection, time that we want to spend with our families and friends.

But even if you are not celebrating the festivities right around the corner, it’s almost impossible to escape the commercial side of things and the urge of buying gifts for the ones we love, the ones we work with, the boss or anyone else for that matter nowadays. 

So today’s podcast episode is dedicated to the art of gifting, particularly in the hospitality and tourism industry. 

How do we gift a business partner? A client of the travel agency, an attendees of our trade and tourism event, a guest of our hotel? 

And most importantly

What do we gift them with? A branded pen? A notebook? So much in the gifting arena has been said and done, so today, when eco-friendly materials and renewable energies are becoming one of the key decision factors in whether a gift is successful or not, wrapping up a branded item is simply not enough. 

My guest today is an expert in the art of gifting, particularly when it comes to corporate branded gift in the travel and hospitality industry. Mr. Josh Filer. 

Josh is the Director of D&S Travel Supplies, a specialist in promotional gifts and branded merchandise based in the UK. 

With Josh we are going to discuss how the art of gifting in the corporate world has changed over the years, what are people asking and how we can come up with the perfect gift for the perfect occasion, a process that he calls ‘the journey’. 

 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro on the truth behind Accessible Travel today with guest speakers Ali Parker from Travel Counsellors and Mike and Silvia Hill from Endeavour Safaris in Botswana. 

We most commonly in tourism and travel, refer to Accessible Travel as the sphere in which travellers with limited mobility or disabilities can access travel options in a fully inclusive way. 

 In this episode we explore the truth behind booking accessible travel holidays for travel agents and tourism operators. In particular we discuss: 

1.  The Educational Sphere around Accessible Travel: the training needed amongst the tourism operators in order to deliver great travel experiences for travellers with limited mobilities or disabilities. 

2. The Supply Chain and all the parts involved in delivering the perfect travel experience: from the travel enquiry to the accommodation, the transport and all the logistics. 

3. The Hotel experience and how can hotel rooms & suites be more accessible and inclusive without compromising the look and feel of the space. 

4. Normalise Accessible Travel and the conversations we have both with the clients and the suppliers: how do we shift from accessible to inclusive.

5. The Business Volume: is it big enough to prompt more investments and much needed changes? 

6. The role of Governments and the public authorities in tourism and travel in Accessible Travel, where do the private operators feel supported and where, instead, lack of support negatively impacts the outcome of the travel experience. 

The Podcast guests:

Ali Parker - personal travel consultant with Travel Counsellors, a global award-winning travel professionals’ network. 

Ali has more than 20 years’ experience in making holidays and travel accessible and inclusive to all, and ever passionate on how to create holidays and travel that meet the need of travellers with even the most complex access and mobility requirements. 

 Ali is going to take us on a journey to when Accessible Travel was not even a thing to a world where traveling on a wheelchair is not a privilege but a right. 

 Mike and Silvia Hill - founders of Endeavor Safaris in - Maun, Botswana where they operate – perhaps being the only ones  - incredible safari experiences for all travellers, but with particular care for those affected by limited mobility. 

No matter how difficult or impossible might have seemed to take a wheelchair on a safari, they overcame all those hurdles and manage to create a barrier-free experience in a place where nobody else would have dared to operate. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro speaks to the Director General of Slovenia Ministry of Tourism Dubravka Kalin about the success story of destination Slovenia and how it became the sustainability most-copies and observed case study in Europe.

On this episode Dubravka shares: 

• The challenges faced growing and developing tourism industry
• The best practices that everyone embraced
• The shift in the type of tourists coming to the destination
• Who does Slovenia look up to?

and much more!

Learn more about Slovenia here: https://www.slovenia.info/en

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Truth Behind Travel Podcast Host Dolores Semeraro talks to Mark Duckmanton, co-founder and CEO of Path Net Zero on the carbon footprint of the tourism industry and shares the solutions provided by the platform.

Path Net Zero  provides Carbon Impact Correction solutions for travel, tourism and commercial organisations focused on CSR & ESG. 

This episode focuses on how the whole impact of of the travel experience can be measured and mitigated with the tools provided by the platform, engaging travel and tourism operators in a more committed and actionable journey to a more responsible tourism business management. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

The GLOBAL COLLECTIVE FOR TRAVEL is a group of Destination Management Companies dedicated to true connections between the travellers and the destination. 

The Founders of The Global Collective for Travel Tuan Pham, Çağlar Gökgün and Pravin Tamang speak to host Dolores Semeraro about:

• The truth behind carbon offsetting
• Community tourism frameworks
• How does greenwashing looks like so travellers can learn how to spot it

 For them, sustainability and community tourism are not just buzzwords– they do not want to leave things as they found them, the want to leave things better! 

Get in touch with them at https://www.globalcollective.travel

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Founder Oriol Pamies shares the mission and the strategies behind the global success of Queer Destinations, leading LGBTQ+ tourism company that provides consulting and marketing strategies to destinations and tourism companies around the world on the LGBTQ+ travel segment.

Oriol Pamies speaks to host Dolores Semeraro about  how to 

• actively promote your tourism and travel business across the LGBTQ+ segment
• develop and implement responsible policies towards the LGTBQ+ people

 through the work of Queer Destinations today. 

Learn more about Queer Destinations here
Follow the work of Oriol Pamies here

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Vice Chair of Wellness Tourism Initiative on Wellness Tourism Destination at The Global Wellness Institute Lindsay Madden-Nadeau shares how a Tourism Destination can truly embraces its wellness potentials.

On this episode, Lindsay speaks to podcast host Dolores Semeraro about the research work done through the Wellness Tourism Initiative and the key findings that are showcasing aligning factors across destinations around the world on what does it take to actually be able to call themselves a 'wellness tourism destination'. 

Learn more about the Wellness Tourism Initiative on here 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Special Episode in Italian Language:  Il Metaverso e l' Industria del Turismo. 

This is a twin episode of Truth Behind Travel Episode No. 60. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

The Metaverse for the tourism industry.  During this episode we are going to learn how does The Experience of the Metaverse look like, What is the The Technology we need to access the Metaverse, how Communication in the Metaverse will unfold and how we ensure Accessibility for the Metaverse so that our clients can find us. 

Beyond the proxies are real opportunities for the tourism and travel operators. What are those? Let’s discovery them together with this how-to, step-by-step Truth Behind Travel Podcast episode. 

Welcome back to Season 3 of Truth Behind Travel Podcast, where we are having conversations that are shaping the future of travel with innovation, technology and sustainability. 

If you follow the podcast, you might have notice a pause over the past weeks, a much needed one, I would say, one that we don’t often take. Today we kick start with one of the hottest topics across the tourism industry. The Metaverse and it application for this industry. Let’s get started.

Dolores Semeraro

Tourism & Hospitality Marketing Specialist and Speaker

Truth Behind Travel Podcast Host 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

IGLTA International Gay and Lesbian Travel Association Chairman Of The Board Of Directors  Felipe Cardenas speaks about the challenges and opportunities for the tourism industry when tapping into the LGBTQ+ clientele to build a safe and inclusive travel experience for all. 

Across the tourism industry today we often speak about embracing a more inclusive and diverse approach and mindset. But what does it exactly mean? How do we practically develop a more ‘inclusive’ company culture and what are the benefits of this approach? 

 The travellers profile is growing more and more complex by the day, the tourism industry operators have come to understand and even enhance a more gender neutral approach to their customers but a lot more remains to be done and the challenge is that many tourism operators do not quite know how to tackle this social change, which will inevitably have an impact on the future of their business.

• WHY LGBTQ+ travel is crucial to building an inclusive future of travel 
• HOW you can get on board, put your destination on the map and learn what are the direct financial benefits of tapping into this social movement and 
• WHAT can you do to champion change across your company culture

About IGLTA

IGLTA, the International LGBTQ+ Travel Association was founded in 1983 and is the world's leading network of LGBTQ+-welcoming tourism businesses. We provide free travel resources and information while continuously working to promote equality and safety within LGBTQ+ tourism worldwide. IGLTA’s members include LGBTQ+-friendly accommodations, transport, destinations, service providers, Travel Advisors, tour operators, events and travel media located in over 80 countries.

Learn more about IGLTA here


Season 3 Episode 60
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About Dolores Semeraro

Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication.

During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean.

Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks.

Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Podcast host Dolores Semeraro explores 3 additional areas across the more commonly known '4 travel decision phases', which are having an incredible impact on the outcome of that travel decision. 

• The SEARCH Phase
• The ASSURANCE Phase
• The VALIDATION Phase

Season 3 Episode 59

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Rate and Review Truth Behind Travel Podcast on Apple Podcast


About Dolores Semeraro

Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. 

During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. 

Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. 

Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.

As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.

CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.

You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?

- Get Clarity on What's Missing
- Receive a full Assessm

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Podcast host Dolores Semeraro interviews Charitable Travel Founder Melissa Tilling on the secret formula behind the success of her innovative business model.

Charitable Travel is an innovative social enterprise travel company that combines charitable giving with great value, choice and quality holidays, flights, hotels and cruises to worldwide destinations. #Travelforgood

As a not-for-private-profit social enterprise, they sacrifice part of their commission to allow their clients to support the causes they care about while they book the holidays of their dreams at prices they’ll love. Charitable Travel is an independent travel agent with the ability to sell holidays from almost 200 suppliers.

Season 3 Episode 58

SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast


About Dolores Semeraro

Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. 

During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. 

Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. 

Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.

As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

BOOK YOU FREE ASSESSMENT! Did you listen to this epis

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan.

Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today's guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee – that now sits at about 200 Dollars per person. 

 Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still – to this date – regarded as destination case studies.

Season 3 Episode 57

SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast


About Dolores Semeraro

Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. 

During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. 

Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. 

Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.

As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.

If you enjoyed

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Host Dolores Semeraro discusses what are the costs and impact of sustainable travel choices today for both travellers and tourism industry operators today.

Welcome to Episode 56 of Truth Behind Travel Podcast! On this episode:
- Sustainability Overwhelm
- Powering up Sustainability choices of our desired customers
- Who spends more on Sustainable Holidays
- How Personality-based strategies are the key to a successful marriage between sustainable travellers and the tourism industry today. 


Last but not least, today I am gifting you – listeners of the podcast – a very special opportunity to join me at the Tourism Innovation Summit in Sevilla, Spain this coming November where I will be opening the hospitality forum with a keynote dedicated to sustainability and hospitality today.

TIS 2022 - Sevilla, Spain 2-4 November 2022
Dolores Semeraro Keynote Speaker

RETRIEVE YOUR CODE TO GET UNLIMITED 50% DISCOUNT ON SILVER PASS OR GOLD PASS: CXWY8 - get your pass here

Season 3 Episode 56

SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast


About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.

CLICK HERE to book your free mar

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race.

Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of European countries. 

ETC has a unique mandate – which is to promote Europe as a tourism destination in long-haul markets. 

Over these past 9 years, she had the opportunity to deal with numerous projects of the association (in marketing and advocacy), work with EU funds and on financial matters, manage public procurement, manage relationships with National Tourism Organisations and the European Commission, as well as facilitate partnerships and affiliations with external organisations. 

In her current role at ETC, she responsible for leading the organisation’s department in charge of administration and financial operations, membership matters, EU funding, and partnerships with external organisations from the cultural and heritage sector.

Season 3 Episode 55

SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast


About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Travel writer and blogger Chloe Dickenson opens up about being a travel writer these days, the content formats and where is travel writing heading in the future. 

Particularly for one aspect, which affects all of our customer in this industry– whether they travel or not – that is the world of travel writing. 

Yes, because whether they are actually traveling or not, reading about destinations, hotels, experiences truly affect the way they feel, plan, decide to travel again. 

So today on the podcast, I wanted to explore a bit more 

• how does the life of a travel writer looks like these days, 
• what are the responsibilities they feel compelled to 
• how is the ever-changing world of social media content format affecting the future of travel writing

particularly if you – as a tourism industry entrepreneur, business owner or hotel manager – are planning to work with travel writers to revive your web presence and connect again with your true audience. 

 

My guest today is the author of the travel blog IamJustaGirl16 Chloe is a nomadic traveler, blogger and freelance writer who travel-proof each piece of writing she creates. 

Chloe’s purpose of travel writing is to inspire and inform people – normal people – about affordable luxury, a travel experience that does not have to compromise, but instead is about choosing what best works for each traveler. 

__________

Season 3 Episode 54
"Where is Travel Writing Heading?" with Chloe Dickenson

SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Chairman of Jetwing Hotels & Resorts Sri Lanka, Mr Hiran Coray, opens up about what tourism on the island looks like after the recent SriLankan Civil Protests led to a major government change in leadership and administration.

Hiran shares:
- False Perception of the Destination
- Safety and Availability of Supplies on the Island
- What you can expect as tourist if you travel to Sri Lanka today

In particular, host Dolores Semeraro and Hiran Coray discuss the vision of the country moving forward, its values and projects to revive not only the tourism industry but the travellers trust as a whole.

________________

Season 3 Episode 53
"The Truth Behind Travel To Sri Lanka Today" with Hiran Coray

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Rate and Review Truth Behind Travel Podcast on Apple Podcast




About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.

CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.

You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?

- Get Clarity on What's Missing
- Receive a full Assessment on your Unique Selling Point - are you really nailing them?
- Understand who your true customer is today

CLICK H

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all’ before, during, and after the travel experience with research-based insights. 

In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye on. 

You will love this episode if you need to:

- know what experiences you should be adding to your travel product to make it 'the greatest
- learn from research-based findings, what are the main trends that you should be aware of
-  understand what’s the digital behavior of today’s travelers? What are they clicking on, and what are they browsing about?

and most importantly ask yourself: What memories do I want my guests to have?


Connect with Troy O'Bryan at Expedia here and don't miss the first episode of Expedia's podcast: Powering Travel here

________

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

S2 E52 - What Makes a Trip 'The Greatest of All' with Expedia's insights
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Jana Bader, the General Manager of The Bench in Saudi Arabia talks about the changes in business travel, technologies to invest in, the Metaverse, and what business culture is all about in Saudi Arabia.

The Bench is an organization that focuses on creating digital and real-time platforms bringing together global and regional Hospitality, Real Estate, Aviation, and Sustainability investment communities. Our conferences focus on showcasing investment opportunities and facilitating direct connections with industry leaders and stakeholders.

Connect with Jana here  and learn more about The Bench here

-----

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

S2 E51 - Conferences, Business & Travel in Saudi Arabia
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Bilal Kabbani, Head of Industry at Google discusses the current travel scenario: what are the main changes in travelers' digital behavior, what technologies have been widely implemented to optimize the use of data, and who jumpstarted the process. 

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

S2 E45 - DATA & Travel: What do we need to know?
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines?

This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message.

The question is: do you get involved or you don't? We leave the politics out of the conversation on the podcast and we examine three principles that you can start exercising today across your brand message to ensure that your audience continues to relate to your brand and remain loyal.

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE


About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

S2 E49 - How to Communicate Effectively during Tragedies and Crisis
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Aerophobia - or Fear of Flying - prevents tens of thousands of people from getting on a plane every day. Not only that, it stops people from pursuing their dream vacation, visiting their bucket-list destination, or flying to a meeting that could change the course of their careers.

In one word, THE IMPACT of Fear of Flying goes way beyond getting on the plane. In this episode, Captain Alon Pereg explains why Fear of Flying is a 'false alarm' and how it can be addressed and 'treated' with the right supporting system.

Captain Alon is not only a pilot with more than 19000 hrs of flying under his belt, but he is also the founder of SimpliFly a full program designed to help those affected by Aerophobia to understand how the experience works and build trust so that they can travel with ease and don't have to give up on their trip of a lifetime.

For the podcast listeners, you are in for a treat! With this promo code: TBT2022-1E16D5 you can unlock the premium features of Simplifly for the next 3 months.
Just go to: www.simpliflyAPP.com and enter the promo code: TBT2022-1E16D5 go try the premium version.

_____________

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

S2 E48 - Is Aerophobia Preventing Travel Recovery from be Successful?
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning? 

In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares:

• How is wellness different today
• What can hotel managers and owners do to increase the profitability of their wellness department
• How can a destination tap into its unique wellness potentials
• Sustainability and Wellness 

Lindsay Madden-Nadeau is a self-described non-traditionalist, she makes it her mission to ensure each project has a strong differentiation and strategy at its heart. Her attention to detail and keen understanding of the industry means she has the power to transform and elevate brands, and her expertise makes her a sought-after contributor within the wellness world. 

Lindsay is Vice-Chair on the Global Wellness Tourism Initiative led by the Global Wellness Institute.  This project leads the strategy and positioning of global wellness tourism, the values, and requirements to build an impactful future for businesses of tomorrow based on social, environmental, and economic wellbeing.

 www.meraki-bws.com

____________________

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

S2 E47 - How to Build A Profitable Wellness Hospitality Model
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

What's the gap between hospitality operations and hospitality design. How does one help the other? 

If you are a hotelier or a hotel owner planning a renovation, or if you have in the middle of one, stay with me on today’s episode because my podcast guest is going to share with you:

• what does the perfect designer brief need to include so that you can prepare the right information ahead of your designer meeting, save big dollars in design scope and reach your most desired ultimate design? 
• what are the most common hospitality designer misconceptions and how to turn designers into problem solvers

 
My guest today is the Chief Operating Officer of the international design firm Campbell House – a global team with 25 designers and team members scattered across US, Europe and Asia. 

I am very excited for today’s episode because I personally did three openings and renovation projects so there will be a lot of juicy stories going down during the conversation today, Help me welcome Monika Moser. 

Monika Bio

A self-described “hotelier at heart,” she possesses over two decades of hospitality industry experience. She brings a deep understanding of hotel operations and a unique cultural perspective to each global strategic initiative. Monika joined Campbell House as the Chief Operating Officer providing leadership, management, and vision to ensure financial strength and operating efficiency. She earned a Certificate of Hospitality Management at Cornell University in Ithaca, NY, and an MBA in Hospitality Management at ESSEC (IMHI) University in Paris, France.

Campbell House, founded in 2021, is a full-service architectural interior design firm, with studios in Las Vegas, Los Angeles, New York and Paris. Focused on high-engagement design solutions for hospitality, food + beverage, entertainment, gaming, wellness and corporate workplace, Campbell House openly and unapologetically puts our people and culture first. Bringing to bear the best talent to support our client’s needs, regardless of location, Campbell House delivers engagement design in an era of meaning and purpose.

_________________

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers.

During this episode we discuss how Hotel Content Marketing done well can:

- adapt to what your audience wants to read and watch online, 
- grow your followership organically 
- turn your team into an evergreen content-making machine

In today’s episode, we reflect on how difficult hotel content marketing has been during the pandemic and how hotel marketing communication specialists  - particularly those based on remote island destinations - have managed not only to survive in this ocean of sameness on social media but to thrive and grow. 

My guest today opens the first interview of Women in Travel in-depth mini-series on Truth Behind Travel, a series of conversations with visionary, entrepreneurial women working at the forefront tourism and hospitality industry. 

 She has worked across countries, successfully opened several multi-million hotel projects and now serves as Cluster Assistant Director of Marketing at Accor Maldives, overseeing all the portfolio’s properties of this iconic destination. 

Join me in welcoming Laurean Sahilices 

Here is the list of downloads mentioned during today's episode:

REPORT: Top 10 Travel Behaviour Trends in 2022: https://thetravelrecoverymethod.com/trends
Blog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: https://www.doloressemeraro.com/post-pandemic-tourism-marketing-strategies/

Connect with Laurean on:
Instagram: https://www.instagram.com/laurean_sahilices
Linkedin: https://www.linkedin.com/in/laureansahilices


_______

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.

For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. 

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year.
 
What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world?
 - your most desired hotel guest has changed
 - your returning travel agency client is booking elsewhere
 - your loyal airline passenger is driving instead
 
They are all supposed to be aligned with your brand values, style, service standards, tone of voice. 

BUT what if, we look into who is actually:

 - staying in your hotels
 - buying your tickets
 - booking your holiday packages

and discover WHY that they DON'T resemble your Ideal Client anymore. In today's episode, we are going to dive deep into the difference between an ideal customer and an actual customer for the tourism industry and why the difference might just be what you need to know to save you big-budget dollars on your next marketing strategy. 

There’s power in observing these micro shifts in travel behavior, because you can tweak your strategy before it has even began to unfold and you can hit the ground running!

Here is the list of downloads mentioned during today's episode:

REPORT: Top 10 Travel Behaviour Trends in 2022: https://thetravelrecoverymethod.com/trends
Blog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: https://www.doloressemeraro.com/post-pandemic-tourism-marketing-strategies/

 About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.

For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. 

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

S2 E44 - Does the "Ideal Customer" still exist in the Tourism Industry?
SUBSCRIBE TO THE SHOW
Rate and Review Truth Behind Travel Podcast on Apple Podcast

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Travel uncertainty is spreading. What can we do to make sure we don’t lose travelers' trust?
A new variant and a chain reaction of flights cancellations and borders closing at the eve of the peak season, this wasn’t welcomed at all. 

So when travel restrictions kick in so fast that our clients – whether they are boarding a flight or check-in in their hotel have zero time to move to plan B – these are the 3 steps you can take to avoid losing:

• the trust of your travel agency clients
• the next booking of your most loyal hotel guests
• or just the prestige and the appeal of your tourism destination to international travellers

 

SIGN UP TO THE #TRAVELREBOOT Masterclass! 

 If you are losing your loyal guests to your competitors, your hospitality or hotel content strategy is not engaging anymore as it used to and your business visibility is low and it's impacting your market share... 

 SIGN Up the #TravelReboot Masterclass and you will: 

In my next masterclass I am sharing HOW to communicate with your travel audience with authenticy and originality so that you trigger REAL influence over their travel choices

 HOW TO put them  - not you - at the centre of your marketing message and you do it with compassion, so that YOU tailor their journey to become your next guests based on their needs. 

 And HOW to build an unbeatable visibility-kit that supports your brand you basically future-proof your digital presence and your content becomes evergreen

 

#TravelReboot Masterclass
DATE: 14 of December 2021
TIME: 12:00 GMT
TICKET: $67 

 REGISTER HERE: https://thetravelrecoverymethod.com/masterclass

 

 About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert with 15 years of industry experience.

For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. 

I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.

You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

The Travel Recovery Method is a series of frameworks I created for the travel and tourism industry to enable them to take immediate action on travel recovery, there is no time to waste! 

I am very excited for you to join my LIVE Masterclass, where I will share 3 of the Travel Recovery frameworks!

FREE RESOURCE: Download the Top 10 Travel Behavio

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Welcome to Season 2!

Getting Ahead of Travel Trends is crucial as tourism restarts and we work on our tourism marketing strategies for 2022.

This is the first episode of Season 2 of Truth Behind Travel - a weekly show hosted by Dolores Semeraro dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategies, jump-starting their travel recovery strategies starting today. 

Google has spoken! Travel in 2022 will be:
- inclusive
- culturally engaged
- purposeful

How do we stay ahead of the trends and jump start our travel recovery strategy? In this episode, I share what are the three key trends we must watch how to take action to make sure you don't just win quick booking, but you start re-building trust in travel and your own brand advocates.

Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Check out the blog post I mention in this episode: 

Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel

About Dolores Semeraro

Dolores Semeraro is a Hospitality Hybrid Keynote Speaker and a Tourism Marketing Specialist with more than 15 years of experience in the travel and hospitality industry.

She is passionate about helping her clients to develop the travel recovery marketing strategies they need to restore travel confidence.

S2 E42 - Global | Getting Ahead of Travel Trends
DON'T FORGET TO SUBSCRIBE TO THE SHOW!
Rate and Review the Show on Apple Podcast

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Nomadic Resorts CEO & Founder Louis Thompson discusses the perks and the challenges of re-wilding hospitality today.

Nomadic Resorts is a design company specialized in Masterplanning, Architectural Design, Landscape Design and Interior Design which uses a holistic approach to create sustainable projects that reflect a true sense of place and fit organically into their natural surroundings.

"Re-Wilding Hospitality & Building Sustainably" episode is where Louis and Dolores discuss the quest for farther and wilder locations and sites to develop hospitality concepts but also the challenges of building sustainably.

Louis shares his views on:
- who's investing in developing future hospitality concepts with sustainability in mind
- the role played by the institutions in creating the right framework
- why building sustainably mitigates the results of climate change

More about Nomadic Resorts here


Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.

REPORT: Top 10 Travel Behaviour Trends in 2022: https://thetravelrecoverymethod.com/trends
Blog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: https://www.doloressemeraro.com/post-pandemic-tourism-marketing-strategies/
Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
www.doloressemeraro.com



The Hospitality & Tourism Roundtable is a virtual gathering of tourism and hospitality professionals with a strong and clear vision of where travel recovery is heading and how to get there fast. Every month, an engaging and informative program unfolds bringing together hospitality professionals, independent tourism consultants, travel experts, and hoteliers who seek clarity on how to restart their hospitality and tourism business, want to expand their industry network, look for new opportunities through collaboration and partnerships.
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
Learn more about the Hospitality and Tourism Roundtable

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

NEWS!!!
Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.

About this episode:
Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't.

During this episode, we discuss how the travel industry operators can re-think the future of travel with sustainability in mind by taking a step-by-step approach, understanding what are the technologies currently available and how to make the most of them regardless of the destination in which they operate hotels and resorts.

In particular, Jeff is very passionate about how to reduce the carbon footprint of the industry, and develop energy-efficient frameworks for the hospitality industry. He shared the ambitious Sustainability Goals of Six Senses, a company he has been working with for the past 6 years, and how to make sustainable initiatives part of the guest experience.

________

About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.

If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Season 1 - Episode 40
DON'T FORGET TO SUBSCRIBE TO THE SHOW!
Catch up on the latest episodes on

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

How to ease your anxiety levels before traveling but setting up pre-travel habits with Well-being Coach James Granstrom.

This podcast episode focuses on
- How to develop a mindset of well-being around travel
- How to ease your anxiety levels before traveling but setting up pre-travel habits
- How to Shift your ability to focus on what’s ahead by tapping into your natural wellbeing

The episode's insights are coming directly to you from a wellness and well-being master and coach whose life is dedicated to helping people build their inner strength based on their natural capabilities. He is a former international model turned podcast host turned well-being coach whose teachings and insights are based on first-hand experiences and learnings. I trust his intuitive wisdom and I wanted to have a conversation with him about how we are better travelers IF we are better humans first. 

During this episode, James Granstrom also shares the daily golden habits he never gives up, how to set your intentions before traveling and why meditation changed his life's energy and brought him to his current state of regenerative well-being.

More about James on https://www.jamesgranstrom.com


Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
www.doloressemeraro.com



DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING
https://thetravelrecoverymethod.com/foursteps
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
And you know why?
Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.
It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.

It’s 4 videos, 4 modules, it’s all in there and it’s free.
Get your free video training here
https://thetravelrecoverymethod.com/fours

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Founder of "Storytelling with Impact" and Speaker Coach Mark Lovett shares his insights on how how to stay ‘top of the mind’ of our travel audience, how do we tell stories that make us connect with them.

An episode dedicated to storytelling, not just from a tourism and travel perspective but from a human connection point of view.
- How does storytelling work?
- When does it become effective and help you connect?

Mark Lovett shares how Storytelling – done well – can truly be a force for change and how we can all master the art of storytelling if we really put our heart to it.

Connect with Mark on Linkedin or on his website: www.storytellingwithimpact.com

Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
www.doloressemeraro.com



DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING
https://thetravelrecoverymethod.com/foursteps
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
And you know why?
Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.
It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.

It’s 4 videos, 4 modules, it’s all in there and it’s free.
Get your free video training here
https://thetravelrecoverymethod.com/foursteps

Season 1 - Episode 38
DON'T FORGET TO SUBSCRIBE TO THE SHOW!
Catch up on the latest episodes on www.doloressemeraro.com/podcast
RATE AND REVIEW THE SHOW ON Apple Podcast

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Truth Behind Travel Podcast Episode 37: The side effects of traveling after lockdowns. 

If you are longing or even just thinking of traveling again soon, if you are making plans and have already picked up the phone with your trusted travel agent or you are browsing best offers online, I want to tell you a little bit of what has happened to me over the past 4 weeks of traveling in Europe.

And, before we get started, if you are listening to today’s episode and work in hospitality and travel, these might just be what many of your future guests might be going through at the moment.

Number 1 – Overpacking
As a passionate traveler, I was so used to pack&go, knowing exactly what to take, not too little, not too much. Just right.  It wasn’t the case this time. [more of this on the episode]

Number 2 – Over checking
Ok, that might not be a bad thing to do, given what’s going on around the world. But cross-checking the same information on 10 different websites, blogs, forums, and groups ends up creating even more anxiety. [more of this on the episode]

Number 3 - Self-doubting
Has the pandemic changed the way we connect as humans? I am afraid that - to some extend - it has. [more of this on the episode]

Number 4 - 'It's because of Covid' one too many times
Single-use of plastic has re-skyrocketed, I am afraid, during the pandemic. Here are a few of my real-life stories from the past few weeks. [more of this on the episode]

Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
www.doloressemeraro.com



DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING
https://thetravelrecoverymethod.com/foursteps
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
And you know why?
Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.
It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

General Manager of Poppies Resort Samui and President Skal International - Samui James Francis McManaman shares his insights on a life dedicated to hospitality and tourism. 

James embodies how industry operators can lead with compassion, humanity and vision and care for the people of the industry rather than the industry of people.
During this episode, Dolores Semeraro discussed with James:
- What have the tourism operators learned over the past few months
- How can the Leaders of the Hospitality Industry rebuild trust (not just in travel) but across the workforce and get the right people to join (or re-join) hospitality
-How to handle employees social media exposure or exposè
- What is Skal International and the Samui cluster and why it matters to the future of the industry

Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
www.doloressemeraro.com



DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING
https://thetravelrecoverymethod.com/foursteps
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
And you know why?
Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.
It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.

It’s 4 videos, 4 modules, it’s all in there and it’s free.
Get your free video training here
https://thetravelrecoverymethod.com/foursteps

Season 1 - Episode 36
DON'T FORGET TO SUBSCRIBE TO THE SHOW!
Catch up on the latest episode on www.doloressemeraro.com/podcast
RATE AND REVIEW THE SHOW ON Apple Podcast

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Sustainability & Environmental Specialist  Jordan Flagel shares the story of TREE Explorations, his eco-tourism tours in the Amazon jungle, how to offset carbon emissions and where are we heading with the future of travel and tourism.

TREE Exploration provides life-changing experiences in nature and actionable change in the environment in Belize, Guyana, and Jamaica. TREE was originally created out of a master’s thesis that focused on how ecotourism could be used to further the conservation of tropical rainforests. It was named Tropical Rainforest Education & Exploration, with a fitting acronym for a group of tree-lovers. Although the trips are still focused in the tropical rainforests of Belize, Guyana, and Jamaica, their goal to improve sustainability has a worldwide focus, with an emphasis on shifting energy sources and sequestering carbon. Tree Exploration is a Founding Partner and Signatory of Terra Incognita’s Ethical Ecotourism Code of Conduct. 

 

Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
www.doloressemeraro.com



DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.
It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.
It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here

Season 1 - Episode 35
DON'T FORGET TO SUBSCRIBE TO THE SHOW!
Catch up on the latest episode on www.doloressemeraro.com/podcast
RATE AND REVIEW THE SHOW ON Apple Podcast

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Truth Behind Travel Podcast Episode 34. This Episode analyses and highlights the newly approved EU Digital Covid Certificate (former Digital Green Certificate).

- What is the EU Digital Covid Certificate
- Who is eligible
- How does one obtain it
- Where is the Certificate valid and for how long

Your Host: Dolores Semeraro

Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.
Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.
www.doloressemeraro.com



DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING
For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.
And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.
It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.
It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here

Season 1 - Episode 34
DON'T FORGET TO SUBSCRIBE TO THE SHOW!
Catch up on the latest episode on www.doloressemeraro.com/podcast
RATE AND REVIEW THE SHOW ON Apple Podcast

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem