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Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.

During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL

00:00 - About Maor

01:00 - AI as a software that learns

04:00 - Measuring incrementality with AI

06:00 - AI for performance and creativity

07:00 - Letting go and trusting AI

10:00 - Human intelligence auditing and challenging AI

11:00 - Building vs Buying

12:00 - AI as a team member that empowers you

13:00 - Accepting and adopting AI

Smarketers Podcast Episode #6:

Conversations with marketers using artificial (and human) intelligence to make smarter decisions. 

During this episode, we talked with Louis Tanguay, MD & Founder of App Growth Summit.

For us Louis is a person who likes to keep things simple and real, and we like that. He adovcates on the importance of connecting with humans and building communities. App Growth Summit is one of those communities. 

Timeline:

00:00 – About Louis and App Growth Summit

05:00 – The Role of Marketers after IDFA

06:00 – How to reach people better

07:00 – AI being more A than I

07:30 – The importance of Community Building

10:30 – Hot topics in marketing that are just nonsense

12:00 – Being real to your audience

14:00 – What’s True and not True about AI in Marketing

16:00 – Content Quality vs Quantity. The 50/50 rule

18:30 – How to make the most out of your content

21:00 – Telling a consistent story along the User Journey

22:30 – The Gap between Product and Marketing Teams

23:00 – Growth as a Holistic Approach

To learn more about Smarketers visit https://www.winclap.com/ 

The fifth episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.  

During this episode, we talked with Lomit Patel, VP of Growth at IMVU. 

He is also the author of the best-selling book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, which is part of Eric Ries' "The Lean Startup" series.  

00:00 - About Lomit 

02:00 - Machines thinking and acting as humans 

03:00 - Machine Learning for product recommendation 

04:00 - AI for User Acquisition: how to spend your media budget more efficiently 

05:00 - Right audience, right creative: running thousand of experiments with AI 

05:30 - Predicting user behavior: churn, engagement, and monetization 

08:00 - Getting people excited to use AI to become more efficient 

12:00 - AI in Startups  - Doing more with less 

13:00 - Check and Balances when working with AI 

16:30 - The AI mindset: being curious and open to change  

Lomit's book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, can be found at www.theleanai.com 

To learn more about Smartketers visit www.winclap.com

Follow us: www.winclap.com

Smartketers Podcast Episode #3: conversations with marketers using artificial (and human) intelligence to make smarter decisions.  

Timeline: 

00:00 - About Ashley 

02:00 - Revolutionary AI uses in everyday life 

03:00 - Predictive analytics for User Behavior 

03:30 - Content personalization and 1 to 1 recommendations 

04:00 - Using AI for creatives personalization 

04:30 - Social Listening to understand Customer Pain Points 

05:00 - Main blockers when adopting AI 

06:00 - Building In-house AI capabilities 

07:00 - Being replaced by AI: Fact or Myth?  

During this episode, we talked with Ashley Fauset, COO at Stardust Entertainment. We talked about  AI reducing emotionality in decision-making; Predictive analytics for User Behavior; Personalized Recommendations; Using AI for creatives personalization; Main blockers when adopting AI; and Building in-house AI capabilities.  

To learn more about Smartketers visit www.winclap.com

Second Episode of our Smartketers Podcast now live!

Short discussions with marketers using artificial (and human) intelligence to make smarter decisions. 🤓🤖

During this episode, we talked with the great Jennifer Donahoe, Marketing and Growth Lead at Riot Games.
We covered: AI in the Gaming Industry; enhancing UX and player matching; will AI replace marketers?; Good (and Bad) approaches for AI and the risk of creating The Matrix.

Jen is a true marketing expert in the Gaming Industry. Following every child’s dream, she has been around Toys and Video Games her whole life, even making a great career out of it. It was a real pleasure having someone so nice and so open to talk about her views towards tech, AI, and her passion for Gaming.

Thanks Jen!

To learn more about AI: https://www.winclap.com/ai-budget-allocation/
#AI #mobilegaming #smartketers #useracquisition #digitalmarketing

We are launching our new Smartketers Podcast!
Short discussions with marketers using artificial (and human) intelligence to make smarter decisions.🤓🤖

During this episode, we talked with Gonzalo Varela, Head of Growth at Winclap about: What is AI?, How it is revolutionizing our personal and professional lives, the Use of AI in marketing, and Embracing change driven by AI.

We hope you’re enjoying Smartketers. If you’ll like to learn more about how you can use AI to scale your marketing decisions, join us at winclap.com/blog

#AI #growthmarketing #mobileadvertising #smartketers