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Sometimes the biggest business ideas begin with a deeply human need to belong. In this episode, Isabel Lee sits down with Andrea Grand, co-founder of Barbet, to talk about how a life-changing moment in her sister’s life sparked the creation of a modern Canadian beverage brand built around inclusion, design, and community. Andrea shares how she and her sister turned a difficult situation into a product with real market resonance, what it took to launch without a traditional entrepreneurial background, and the lessons they learned about mentorship, feedback, cash flow, growth, and staying true to their values while scaling.

Welcome to True Northern Hustle, a podcast from Interac about the real experiences behind running a small business in Canada. Hosted by Isabel Lee, the show brings together candid conversations with entrepreneurs who share the lessons, challenges, and insights they’ve gained along the way.