Explorez tous les épisodes du podcast Trial Lawyer Nation

Michael Cowen and Malorie Peacock discuss how to balance trial prep with a full docket without burning out. They share practical tips on prioritizing high-value work, delegating effectively, using AI, and building stronger trial teams. Learn how to prepare smarter, perform at your best, and make the most of every trial.

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Great trial lawyers don’t wing it. In this episode, Michael Cowen sits down with legendary Chicago plaintiff’s attorney Robert A. Clifford to discuss the preparation, strategy, and discipline behind a career handling complex aviation disasters and mass torts.

Clifford shares lessons from his mentor Philip Corboy, explains how mock trials and focus groups help uncover juror bias, and breaks down his approach to case selection, settlement decisions, and working with experts. He also discusses mentoring younger lawyers, building a strong practice, and why preparation, reputation, and integrity remain essential to lasting success in trial law.

Michael Cowen and Malorie Peacock discuss how to uncover and develop a client’s damages story beyond what can be found in the medical records. They share practical strategies for building trust, asking better questions, conducting effective in-person visits, and uncovering the details that help bring a client’s pain, loss, and life changes to the jury.

The personal injury industry is changing fast, with private equity, AI, and MSOs reshaping how firms operate and grow. Michael Cowen sits down with Chad Dudley, co-founder of Dudley DeBosier, to discuss how trial lawyers and firm owners can adapt, scale, and build more durable practices without losing sight of client service. Chad shares real-world strategies for building strong systems, developing leadership, protecting lawyer judgment, and creating a firm built to succeed for the long term.

Chad Dudley | cdudley@dudleydebosier.com

Chad Dudley was born in Southern California and raised in Honolulu, Hawaii. He grew up playing competitive tennis at a national and international level. At the age of 15, Chad was awarded a scholarship to the Nick Bollettieri Tennis Academy (now IMG Academy) in Bradenton, Florida. He finished high school in Florida and moved to Baton Rouge, Louisiana to accept a tennis scholarship at Louisiana State University. Chad played for the LSU Men’s Tennis Team for four years and obtained his undergraduate degree in Marketing.

After obtaining his undergraduate degree at LSU, Chad attended the LSU Paul M. Hebert Law Center where he received his law degree.

From his very first job out of law school, Chad has always represented those who have been injured by others, helping them get the justice they deserve.

Chad Dudley started Dudley DeBosier Injury Lawyers with his partners, Steven DeBosier and James Peltier, in 2009. They have since recovered over a billion dollars for tens of thousands of individuals throughout the state of Louisiana. The firm now has over 50 attorneys with offices across the state. Chad has also been a consultant to personal injury firms for over 15 years. He has worked with over 200 firms across the country, helping them grow their practice. He is considered an industry expert in the field of law firm management and building firms that get great results for their clients. Additionally, Chad is the CEO of cj Advertising, an advertising company that represents personal injury firms. He is a nationally recognized speaker on the topics of law firm management, marketing, and technology.

In his free time, Chad still plays lots of tennis and pickleball.

Most law firms don’t lose great attorneys because they lack talent. They lose them because they onboard them the wrong way.

In this episode, Michael Cowen and Malorie Peacock break down how to onboard attorneys with clarity, confidence, accountability, and real buy-in.

From first-day expectations to file reviews, check-ins, culture, and phased caseloads, they share what works and what can backfire.

If you’re a law firm owner, managing attorney, or lawyer starting somewhere new, this episode is worth a listen. 🎧

In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock share the behind-the-scenes story of a challenging federal trucking trial that tested their preparation, adaptability, and trial strategy. From unexpected courtroom changes and complex logistics to a lengthy jury selection process, they discuss how they navigated uncertainty and turned obstacles into opportunities.

They break down the strategies behind connecting with the jury, building trust through storytelling, handling last-minute rulings, and staying focused when the pressure is at its highest. Through the lessons learned from this hard-fought victory, Michael and Malorie reveal why preparation, patience, and the ability to adapt can make all the difference in the courtroom.

Join Michael Cowen as he sits down with Sharif Gray to discuss the trial strategies that helped secure a $20 million verdict in a conservative venue. Sharif shares how powerful case framing, compelling storytelling, and connecting with jurors through trust, hope, and dignity can make all the difference at trial. Tune in for practical insights you can apply in your next case.

Sharif Gray

sharif@graybroughton.com

https://graybroughton.com/team/sharif-gray/

Artificial intelligence is transforming the practice of law, but only if you know how to use it. In this episode, Nathan Gaffney shares practical strategies for leveraging AI to brainstorm ideas, draft stronger briefs, streamline discovery, and prepare for trial while protecting client confidentiality. He also discusses the risks of AI hallucinations, privilege concerns, and how to integrate AI into your practice ethically and effectively. Tune in to learn how to use AI with confidence and stay ahead in an increasingly technology-driven legal landscape.

Nathan Gaffney

nathan@friedgoldberg.com

https://www.friedgoldberg.com/about-our-firm/nathan-a-gaffney/

In this Ask Michael & Malorie Anything episode, Michael Cowen and Malorie Peacock answer listener questions and share practical insights on some of the most important challenges trial lawyers face in the courtroom. From deciding when to discuss damages with a jury to recognizing and addressing classism during jury selection, they offer strategies designed to help lawyers connect more effectively with jurors and present stronger cases.

Michael and Malorie also explore the power of storytelling in damages cases, emphasizing the importance of helping jurors understand the human impact behind an injury. They discuss how trust, preparation, and authenticity can influence trial outcomes, while sharing their perspectives on retrials, legal narratives, and the role of belief in advocating for clients.

The episode concludes with a candid conversation about overcoming stage fright and building confidence in the courtroom. Whether you're a seasoned trial lawyer or just starting your career, this episode is packed with actionable trial tips, courtroom strategies, and lessons on becoming a more effective advocate.

In this episode of Trial Lawyer Nation, Michael Cowen sits down with Dennis "DM" Meador to discuss how lawyers can use podcasting as a powerful tool for business development, client acquisition, and thought leadership. Drawing from his own experience building a successful podcast and personal brand, Dennis shares practical strategies for creating content that resonates with audiences, establishes credibility, and generates meaningful professional opportunities.

Dennis "DM" Meador

thelegalpodcastnetwork.com

Let's Connect on LinkedIn

https://www.linkedin.com/in/dennismeador/

In this episode, Michael Cowen shares his comprehensive approach to trial preparation, including logistics, mental mindset, and the role of AI in legal research. He discusses practical tips for trial readiness, managing stress, and leveraging technology to improve efficiency.

Sonia Rodriguez

Partner & Attorney

sonia,rodriguez@cowenlaw.com

In this episode of Trial Lawyer Nation, Jay Madheswaran discusses Eve, a breakthrough legal AI transforming how plaintiff lawyers manage cases. He shares how Eve rapidly analyzes medical records and legal documents with high accuracy, streamlines legal workflows, and helps attorneys focus more on strategy and client service. We also explore how Eve prioritizes data security, reduces AI errors, and is designed specifically for the legal profession.

In this episode, Natanya Brooks shares how creativity, authenticity, and bold experimentation transformed her trial practice and helped her connect more deeply with juries. From a life-changing experience to developing unconventional courtroom strategies, she explains how trusting your instincts and embracing vulnerability can lead to powerful results.

You’ll learn practical ways to break courtroom monotony, use engaging visuals and storytelling, and deliver arguments that truly resonate. If you’re ready to think differently and stand out, this episode will inspire you to push boundaries and elevate your approach.

In this episode, trial lawyer Michael James recounts how he transformed a challenging case with a hung jury and missing evidence into a courtroom success. With only 20 days to prepare, Michael navigated legal hurdles, leveraged storytelling, and adapted his strategy to secure a favorable outcome. This episode offers valuable insights into resilience, strategic thinking, and the power of a beginner’s mind in the courtroom, making it a must-listen for attorneys facing tough cases.

In this episode, legal legend John Romano reveals the timeless principles that keep attorneys passionate and unstoppable — no matter how the legal landscape shifts. From building unbreakable client relationships to mastering case preparation with strategic checklists, Romano shares practical insights backed by over 52 years of extraordinary experience. Discover how embracing teamwork, technology, and genuine care can transform your practice and your life.

John Romano

john@romanolawgroup.com

https://romanolawgroup.com/

In this episode, Michael Cowen, Malorie Peacock, and Blake Brunkenhoefer explore the challenges and strategies involved in a recent $38 million verdict trial concerning a bus crash and trucking negligence. They discuss the complexities of coordinating a multi-lawyer case, managing jury selection in a diverse community, and the importance of live testimony and technology in trial execution. The conversation highlights the significance of ethical practice, effective communication, and understanding community dynamics in achieving successful outcomes. The episode also promotes the Big Rig Bootcamp, offering further learning opportunities for lawyers interested in trucking law. This discussion provides valuable insights and practical advice for navigating complex legal challenges.

Blake Brunkenhoefer

bbrunk@brunklaw.com

In this episode of Trial Lawyer Nation, host Michael Cowen speaks with Chris Earley, a successful personal injury lawyer from Boston. They discuss Chris's journey from starting with nothing to building a thriving law practice, the importance of referral partners, and the power of saying no to cases that don't fit. Chris shares insights on time management, marketing strategies, and the significance of establishing core values within a law firm. They also touch on the role of technology in enhancing efficiency and the value of networking through conferences and podcasts. The conversation emphasizes the importance of personal growth, communication with clients, and the need for lawyers to give themselves permission to design their practices according to their values and goals.

In this episode of Trial Lawyer Nation, Michael Cowen and Sonia Rodriguez discuss innovative techniques for gathering information during the discovery process. They emphasize the importance of thinking outside the box and utilizing both traditional and non-traditional sources to build a strong case. The conversation covers various methods for researching defendants, the use of public records and FOIA requests, creative approaches to witness depositions, and the value of networking with other lawyers. They also highlight the significance of subpoenas and the insights that can be gained from former employers.

In this episode, Michael Cowen and Malorie Peacock kick off 2026 by discussing their New Year's resolutions and strategies for achieving them. They emphasize the importance of setting specific, actionable goals and the role of accountability in personal and professional growth. Michael shares his approach to maintaining focus on goals by understanding the 'why' behind them, while Malorie talks about her intentions for the year, focusing on presence and gratitude. Together, they explore how balancing personal and professional life can lead to greater fulfillment and success.

In this episode, Michael Cowen and Sonia Rodriguez reflect on the past year's key lessons, emphasizing the importance of maximizing case value, the role of AI in legal practice, and the significance of clear communication and consistency within a law firm. They discuss how AI has been a game-changer in processing information and finding consistencies in data, despite its imperfections. The conversation also highlights the need for clarity in communication with team members and the benefits of maintaining consistency in work practices.

In this special episode, we revisit some of the most impactful moments from Trial Lawyer Nation in 2025. From high-stakes verdicts and trial strategies to leadership, personal growth, and the importance of sharing lessons with others, these clips showcase the preparation, credibility, and insight that define great lawyers. Tune in for a year’s worth of memorable conversations and practical takeaways.

Summary

In this episode of Trial Lawyer Nation, Michael Leizerman shares insights from his experience winning an $82.1 million verdict in a challenging motorcycle accident case. He discusses the importance of credibility, the dynamics of working with a legal team, and the strategies used to connect with jurors. Leizerman emphasizes the need for compassion in the courtroom, the effective use of visuals and metaphors, and the significance of framing the case to resonate with jurors. He also reflects on the fears he faced during the trial and how he navigated them to achieve a successful outcome.

Michael Leizerman

https://truckaccidents.com/lawyers/michael-leizerman/

In this episode of the Trial Series, hosts Michael Cowen and guest Malorie Peacock delve into the intricacies of cross-examining defense medical personnel. They share personal anecdotes and strategies for effectively challenging the credibility of defense medical experts in court. The discussion highlights the importance of storytelling in trials and how to leverage medical records and expert testimonies to build a compelling case. Malorie Peacock offers insights into her approach to cross-examination, emphasizing the need to focus on key points and avoid getting lost in unnecessary details.

In this episode of Trial Lawyer Nation, host Michael Cowen is joined by Nicholas Liakas, a New York attorney, and Jessica Brylo, a trial consultant. They discuss a challenging case involving a young man who suffered severe injuries at a train station. The episode delves into the complexities of the case, including the defense's claim of attempted suicide, the strategies employed to counter this narrative, and the importance of jury selection. Nicholas and Jessica share insights on trial preparation, the significance of credibility, and the art of closing arguments, highlighting the "Man in the Black Suit" technique that helped secure a $23 million verdict.

Nicholas Liakas-Liakas Law

https://liakaslaw.com/our-attorneys/nicholas-liakas/

Jessica Brylo- Trial Consultant

jessica@trialdynamics.net

https://www.trialdynamics.net/

In this episode of "Trial Lawyer Nation," Sonia Rodriguez interviews Michael Cowen, delving into his journey from a background skeptical of personal injury law to becoming a passionate advocate for clients. Michael shares his initial reluctance, influenced by family views against lawsuits, and how working part-time for personal injury lawyers during law school changed his perspective. He discusses the autonomy and meaningful work he found in personal injury law compared to corporate litigation, and his drive to ensure clients receive the same representation as major corporations. Michael also reflects on personal growth, the importance of therapy, and fostering a supportive, inclusive law firm culture. The conversation highlights his love for the art of law, storytelling in trials, and the satisfaction of mentoring young lawyers.

In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock discuss the effective examination of treating doctors in trial settings. They emphasize the importance of concise and persuasive direct examination techniques, the necessity of understanding medical terminology, and the critical role of establishing causation through expert medical opinions. The conversation provides practical insights into preparing for depositions, structuring witness testimony, and ensuring that jurors can easily follow the medical aspects of a case.

In this episode of Trial Lawyer Nation, host Michael Cowen interviews David Craig, a seasoned truck accident lawyer from Indianapolis. They discuss David's journey into truck accident law, the unique challenges of these cases, and the importance of knowledge and mastery in the field. David shares insights from interviewing truck drivers, the role of rapid response teams in preserving evidence, and effective strategies for transitioning from a referral-based practice to direct consumer marketing. He also offers valuable advice for aspiring truck accident lawyers, emphasizing the importance of education, trial experience, and building relationships within the industry.

In this episode of Trial Lawyer Nation, Michael Cowen and Natalie Arledge delve into the complexities of a challenging legal case that resulted in a remarkable $1.7 million verdict. They discuss the strategic decisions, overcoming liability challenges, and the importance of trusting the jury. Join them as they share insights and lessons learned from navigating this intricate legal journey.

In this episode of Trial Lawyer Nation, Michael Cowen sits down with Todd Tracy, a powerhouse attorney in automotive product liability. Todd shares his journey from defending car manufacturers to fighting for crash victims. They dive into what it takes to spot and win vehicle defect cases, and Todd stresses how important it is for lawyers to work together and share resources to get the best results. He breaks down the top five types of cases worth pursuing—like seat back failures and missing center airbags—and talks about the challenges, costs, and rewards of handling these complex cases. From deep investigations to strong teamwork, this conversation is packed with tips for getting justice in automotive defect cases. 

In this episode of Trial Lawyer Nation, host Michael Cowen sits down with renowned jury consultant Robert Hirschhorn. Robert shares his journey from criminal defense attorney to pioneering jury consultant, and how he and his partner, Cathy Bennett, helped transform the field. He introduces Verdict Hub, an AI-driven platform making jury research more accessible for personal injury lawyers, and discusses the role of AI in trials, blending data with human intuition, and what’s ahead for tech in the courtroom.

Robert Hirschhorn | Jury and Trial Consultant/Attorney

https://www.cebjury.com/

https://verdicthub.ai/

In this episode of Trial Lawyer Nation, host Michael Cowen sits down with partner, Malorie Peacock to introduce a new trial series focused on effective trial tactics. They discuss the concept of the '30-Minute Witness'—the practice of limiting witness testimonies to 30 minutes or less to maintain jury attention. They emphasize the importance of preparation, simplifying case elements, and using visuals to make testimonies more engaging and persuasive. Michael and Malorie also share tips on handling expert qualifications, video depositions, and using physical objects as demonstratives. This approach aims to keep juries engaged, awake, and entertained to secure favorable outcomes.

When host Michael Cowen and partner Sonia Rodriguez represented a high-earning tech executive who returned to work after a traumatic brain injury, they leaned on this strategy: “Trust the people that knew her before and after over any paid expert.” Compelling before-and-after stories, strategic witness testimony, and visual evidence helped Michael and Sonia demonstrate real damages—even when their client appeared to have "recovered" on the surface. The jury awarded $8.5 million for their client.

Submit questions for the "Ask Michael and Malorie Anything" segment by emailing Michael.

Name: Sonia Rodriguez

About: Sonia has represented only plaintiffs for nearly 20 years. She practices in the areas of personal injury trial and appellate law. 

Firm: Cowen | Rodriguez | Peacock 

Connect: LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

These cases are “righteous,” explains host Michael Cowen, “because when a tractor trailer is backing across the roadway, it is very difficult for oncoming traffic to see the trailer in time to stop.” He and trial partner Laura Pazin Porter recently resolved just such a case, in which their clients’ father died after striking an 18-wheeler that was backing across a highway at night. Laura describes how she established trust with the grieving family members, and Michael reveals how he channeled his “Just Keep Swimming” mantra during adverse rulings. Together, they achieved a confidential settlement right before closing arguments.

Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.

Name: Laura Pazin Porter

About: Laura has over 20 years of experience in civil litigation, complex litigation, civil trial, and appellate law. She has participated in cases across multiple states and has been recognized as a "Texas Rising Star" by Thomson Reuters.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

In 2023, an American Bar Association report revealed that 81% of lawyers who use social media use LinkedIn. “That sounds like a huge number, but I guarantee you they don't maximize their use of the platform,” Delisi Friday says to host Michael Cowen. The founder of First Call Friday, Delisi trains lawyers how to get the most out of LinkedIn and other marketing strategies. Tune in for her pro tips, including her coaching Michael, in real time, on how to improve his LinkedIn headline.

Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.

Name: Delisi Friday

About: Delisi has 20 years of marketing experience in the legal industry, including B2B marketing, CLE event planning, brand recognition, client engagement, podcast management and analytics, and direct mail marketing. She founded First Call Friday in 2025 to help law firm owners create legal marketing and business development strategies for attorney case referrals. 

Company: First Call Friday | Facebook | Instagram

Connect: LinkedIn | Facebook

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Receptionist-turned-litigator Juishree Samant got a masterclass right after law school when she worked in pre-litigation, convincing potential clients to hire the firm and resolving around 500 cases. “It puts you in a position where you're comfortable picking up the phone no matter who it is you're talking to, whether that be the client, whether that be adjuster, opposing counsel,” she explains in this conversation with her boss and host Michael Cowen. Now an associate at Cowen Rodriguez Peacock, Juishree recounts her unique path and shares how she navigated her career transitions. Next up: handling depositions on her own, driving an 18-wheeler at the Academy of Truck Accident Attorneys, and attending the firm’s Big Rig Boot Camp on July 10.

Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.

Name: Juishree Samant

About: Juishree started her legal career in 2016 as a receptionist. She later served as a paralegal and then went to law school. Today, she is an associate in commercial litigation.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Like a true crime thriller, the story of a gas station's tragic indifference unfolds as Michigan attorneys David Christensen and Sarah Kime share with host Michael Cowen how they secured a $9.5 million verdict after a clerk refused to call 911 for a stabbing victim. Shocking surveillance footage revealed the underage employee's callousness as the 30-year-old customer bled to death outside the store. Despite having only non-economic damages, the duo's masterful trial preparation—including expert testimony, focus groups, and compelling family witnesses—convinced jurors of the gas station's liability for failing to train the overnight employee.

Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.

Name: David Christensen

About: David began his legal career handling corporate legal matters but later became interested in personal injury law. He worked at a large firm for about two decades before branching out on his own, founding Christensen Law in 2014.

Name: Sarah Kime

About: Sarah is the managing partner at Christensen Law, where she recently celebrated her 12th anniversary. She has been working alongside founder David Christensen since 2009, partnering on major trials to advocate for accident victims.

Company: Christensen Law

Connect: LinkedIn | Instagram | Facebook | YouTube

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

"We want our technology to create a better experience for clients and employees, not just one more extra task to do every day," says Leon Dacbert, a lawyer and chief technology officer at Begum Law Group. Leon joins host Michael Cowen to share his experience transitioning from server-based case management software to cloud solutions. Drawing from his personal journey of selecting, implementing, and customizing legal software, Leon offers practical guidance on avoiding costly mistakes, ensuring smooth transitions, and using technology to genuinely improve client care rather than simply adding administrative burden.

Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael (Michael@Cowenlaw.com).

Name: Leon Dacbert

About: Leon advocates for those who have suffered injuries such as through car crashes or slip-and-falls. He is also the firm’s chief technology officer, where he pushes the boundaries of technology in the legal industry.

Company: Begum Law Group on LinkedIn | Instagram | Facebook | YouTube

Connect: LinkedIn

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

"Seeing is believing. When people actually see something rather than just hearing someone talk about it, it makes a huge difference," host Michael Cowen says of the impact of live demonstrations in personal injury cases. In this segment of “Ask Michael and Malorie Anything,” Michael and partner Malorie Peacock reveal how real-world demonstrations can make complex principles understandable to jurors, why they're more effective than animations, and when to invest in this powerful trial strategy.

Click here to learn about the firm’s Big Rig Boot Camp on July 10.

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn | X | Facebook | Instagram | YouTube

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described "grandfather of legal marketing" shares insights from his nearly five decades of experience with host Michael Cowen. While emphasizing television's enduring power, Harlan explains how social media and digital strategies have transformed legal marketing, creating both challenges and opportunities. Harlan and Michael explore why authenticity and compassion must remain central to any successful legal marketing approach.

Name: Harlan Schillinger

About: Known as the "grandfather of legal marketing," Harlan entered the field in 1977 following the Bates decision that allowed attorney advertising. With nearly five decades of experience, he pioneered television advertising for attorneys and has helped countless law firms develop effective marketing strategies.

Company: Harlanschillinger.com

Connect: LinkedIn | Facebook 

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes visuals an important tactic in the courtroom. Her strategy focuses on guiding her clients to distill a case so that they display only important points on visual elements like timelines. 

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Name: Amy Hall

About: Amy is a visual trial strategist with over 18 years of experience helping trial lawyers create compelling visual presentations. Her background in graphic design and experience across various industries, including the gambling industry, gave her unique insights into decision-making, emotions, and attention that she now applies to litigation strategy.

Company: Visual Trial Strategy | Trial Strategy Academy

Connect: LinkedIn

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

In the first installment of their new “Ask Malorie and Michael Anything” feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a personal injury lawyer, to navigating a traumatic brain injury case, to managing doubts about an expert witness.

Have a question for Michael and Malorie? Email Michael.

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn | X | Facebook | Instagram | YouTube

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.

Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Name: Brian Glass | LinkedIn

About: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses.   

Company: Ben Glass Law

Connect: LinkedIn | Facebook | Instagram | YouTube | X 

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for “law firm SEO” would find his agency, videos, and his book: “Law Firm SEO.” “I'm dominating that keyword, and it's all by design.”

With host Michael Cowen, Jason defines words in the digital marketing dictionary like “SEO” and “LSAs.” He pulls back the curtain on the Google algorithm. And he describes strategies to get the phone to ring. His main advice for lawyers is to take action. As an example, he congratulates Michael for his idea to send videos to potential referrals. “And as a result of that, you are able to post those large checks on social media because you're building these new referral partners. But what if you didn’t take action?”

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Name: Jason Hennessey

About: Jason is an entrepreneur, internationally recognized SEO expert, speaker, author, podcast host, and business coach. Click here to order his “Law Firm SEO” book for free.

Company: Hennessey Digital   

Connect: LinkedIn | Facebook | X | Instagram

[03:03] What is SEO? It stands for “Search Engine Optimization,” and it’s not taught in school. Jason began his SEO education while working as a DJ in college.

[05:03] “Law Firm SEO”: Michael wrote this book to empower lawyers so they’re not taken advantage of by a huckster promising to get them on page 1 of Google.

[11:56] The Competition: Google has made it harder for personal injury marketing over the years. While firms could generate leads with advanced SEO strategies, “it’s not as easy anymore,” Jason observes.

[16:39] It’s the Optics: Jason outlines why Google reviews are important: perception, competitive ranking, and keywords.

[19:03] When to Get the Review: Jason argues that a lawyer should seek a client review at the beginning of a case rather than waiting until the case ends.

[20:10] Go Deep or Wide? With a tight marketing budget in a competitive market, a law firm could either limit marketing based on geography or target marketing based on practice area. Jason describes both strategies.

[24:28] ‘To Thine Own Self…” Use stunts to lure social media views if that’s your style. The important thing, Jason says, is to stay true to yourself.

[29:17] The AI Factor: Artificial intelligence allows a marketer to be more efficient, but Google will sniff out content that’s AI-generated and “won’t treat it as favorably” as more unique content, Jason says. And the future could look scary. “I think at some point there could be Michael Cowen and Jason Hennessey on a podcast, and it's not even us talking!”

[33:26] Looking Ahead: Video and influencers are two tools that Jason expects to become more important.

[36:47] Website Strategies: Once a potential PI client lands on your website, you can keep them with strategies like empathetic writing (rather than a sales pitch) and carefully crafted “thank you” pages after a form submission.

[40:12] Chatbots v. Human Beings: Weighing in on the debate, Jason says that it’s all about the script that the chatbot is following.

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

South Carolina PI attorney Dirk Derrick joins host Michael Cowen for an in-depth discussion about Dirk’s innovative approach to focus groups. By prioritizing truth-seeking and empowering clients through data-driven decisions, Dirk’s team uses focus groups to maximize case values. Plaintiffs’ attorneys who want to learn more are invited to request access to his podcast, “The Appraisers,” where other plaintiffs’ attorneys share case studies from their focus groups.

Name: Dirk Derrick

About: Dirk’s firm, Derrick Law Firm Injury Lawyers, has nearly 30 attorneys practicing in 10 locations across South Carolina. He has obtained information from 10,000 South Carolinians and watched 700 focus group juries deliberate. He partners with data scientists to develop a proprietary interactive database to analyze the data. 

Company: Derrick Law Firm Injury Lawyers 

Connect: LinkedIn | Facebook | X | YouTube | Instagram

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Rarely does a personal injury client walk in the door with a clean medical history. Aches, pains, complaints, chiropractic visits – “it’s just the reality of life,” says Sonia Rodriguez, host Michael Cowen’s colleague at Cowen Rodriguez Peacock.

In this conversation, Sonia and Michael discuss the art of strategically managing personal injury cases that involve preexisting conditions and subsequent incidents. Tune in for their insights about leveraging prior medical history, collateral witnesses, and creative tactics to secure successful outcomes.

Name: Sonia Rodriguez

About: Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. She has represented only plaintiffs for nearly 20 years, focusing on personal injury trial and appellate law. Beyond her practice, Sonia supports important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn  

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☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Three decades as a trial lawyer; 30 trials; more than $3 billion in verdicts and settlements; thriving practices: Ask Mike Alder how he does it, and his answer is simple. 

“Take a cold shower and make your bed.”

Make your bed, every day, because it teaches the discipline a trial lawyer needs. Prefer a warm shower? Take a cold one anyway, because stepping outside your comfort zone prepares a trial lawyer for dealing with stressful situations.

In this wide-ranging conversation with host Michael Cowen, Mike reflects on the personal habits (meditating on a spiked mat) and professional strategies (doing small disciplines over time) that have contributed to his success. Tune in to learn his equation for excellence, recipe for losing your life, and daily routines. They’ve taken years to develop, “but now, I’m cooking with gas, and that is what it takes.”

Name: Mike Alder 

About: Mike is owner and senior trial attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury, business torts, and employment litigation cases. He pursues all cases on behalf of his clients who have suffered injustices.

Company:  Alder Law | LinkedIn

Connect: LinkedIn | YouTube | Instagram | TikTok |  Email 

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☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

“If you’re a lawyer listening to this podcast and you manage anybody,” says Malorie Peacock, “I think you can find some value in some of the stuff that we’re going to talk about.”

What Malorie and host Michael Cowen talk about is effective law firm leadership, and the “stuff” includes strategies for building a culture of accountability without workplace drama. Borrowing insights from Cy Wakeman’s revolutionary books, they share personal and professional experiences that they’ve applied as leaders.

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn | X | Facebook | Instagram | YouTube

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Host Michael Cowen chats with Darryl Isaacs of Isaacs & Isaacs Personal Injury Lawyers about personal branding and marketing. Darryl shares his journey from starting his practice in Kentucky to becoming a widely recognized figure in personal injury law across several states, with his own trademarked nickname: “The Hammer.” From television advertisements to digital platforms, Darryl discusses his experience with a range of marketing tools. Ultimately, though, he suggests that any marketing must be aligned with a lawyer’s authentic, unique voice.

Want to learn more from Darryl? Call his cell. 

Name: Darryl Isaacs

About: Nicknamed “The Hammer,” Darryl Isaacs smashes through delays, red tape, and tactics that insurance companies use to keep from paying what their clients deserve. His practice focuses on auto accidents, commercial vehicle and truck accidents, and wrongful death cases.

Company: Isaacs & Isaacs Personal Injury Lawyers

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☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Connect: LinkedIn

“I think it’s more than just the pinky,” Teana Overton says of her client’s injury from a trip-and-fall. In fact, the pinky bone shattered, requiring surgery and limiting the client’s way of life.

Teana and Drew Gilliland join host Michael Cowen to discuss how they won $1.8 million for the plaintiff. Their behind-the-scenes description of the case highlights how they developed a strong relationship with the client and how they welcomed witness testimony that made her relatable to the jury. They also recall a “scary” moment when the defense motioned for a mistrial. Tune in to learn the twists and turns of the story.

Name: Teana Overton

About: Teana is a first-generation college graduate and, more recently, a first-generation law school graduate. An associate at the Nick Schnyder Law Firm, she is a hardworking advocate for clients in underserved and underrepresented communities. 

Company: Nick Schnyder Law Firm

Connect: LinkedIn

Name: Drew Gilliland

About: A senior trial attorney at the Nick Schnyder Law Firm, Drew represents people who have been injured by another’s negligence. He has recovered millions of dollars for his clients since he became a personal injury attorney and is frequently asked to co-counsel on cases with other attorneys.

Company: Nick Schnyder Law Firm

Connect: LinkedIn

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Host Michael Cowen invites Business Development Manager Abbey Vela to discuss how Cowen Rodriguez Peacock attracts and then keeps referral partners over the long haul. Abbey’s role at the firm is to connect and communicate with referrals; as she explains, it’s a position that “a lot of law firms tend to lack.” Michael observes that any firm interested in building a referral-based practice must be prepared to offer value. “It can't just be, ‘Come listen to how, what a badass I am and why you should give me your cases.’ No one wants to hear that.”

Finally, Michael and Abbey encourage listeners to attend the firm’s Big Rig Masterclass in Las Vegas on October 16, part of TLU Vegas. Those interested in enrolling can visit Cowen’s Big Rig Masterclass and use the promo code COWEN400 to save $400 off the price of registration.

Name: Abbey Vela

About: Abbey is the business development manager at Cowen Rodriguez Peacock, where she liaises between the firm’s lawyers and referral partners. She has more than eight years of experience in building and growing businesses. 

Company: Cowen Rodriguez Peacock    

Connect: LinkedIn  

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.