Treyd Secrets: Supply, Sales and Scaling – Détails, épisodes et analyse

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Treyd Secrets: Supply, Sales and Scaling

Treyd.io

Business & Entrepreneuriat

Fréquence : 1 épisode/44j. Total Éps: 22

Want to know the secrets to succeeding as an inventory-based business? We get some of the most interesting profiles behind fast-growing brands to share their juiciest tips – and spill their #1 trade secrets.The podcast dives into what can be gnarly challenges for SMEs – from inventory & cash flow management, sales, supply chain, product sourcing, to financing setup and more – looking to shed light on practical solutions and share helpful insights from those who’ve been there, done that.Host Peter Beckman, Swedish entrepreneur and CEO of Treyd, talks to business leaders, founders, and different retail & ecommerce experts to explore how they’ve navigated turbulent times, overcome obstacles or possibly stumbled on success.www.treyd.io

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12. eEquity: How to Build an Investable Retail Brand

jeudi 26 décembre 2024 • Durée 52:51

For businesses, being “investment-ready” can unlock the next stage of growth. In this episode of Treyd Secrets, we talk to Aida Jammal, a top product brand investor at eEquity, known for backing successful brands like iDeal of Sweden, NA-KD, and CHIMI. Aida shares key insights on what it takes to build and grow a business that attracts investors in today’s evolving retail landscape.

Listen in on the essential metrics investors look for—like gross margins, inventory turnover, and marketing efficiency—and get actionable advice for preparing your business for fundraising. Whether you’re thinking about raising capital or fine-tuning your strategy, this episode offers practical takeaways to help you succeed.

Produced by More Than Words

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11. Madden Analytics: The art of inventory planning and its role in success

mardi 27 août 2024 • Durée 47:08

Effective inventory management can make or break a business”, says Axel Bukowski, CEO of co-founder of Madden Analytics. So let’s explore the intricate world of inventory planning in this episode of Treyd Secrets, packed with actionable insights. Discover how Madden Analytics is helping brands like Djerf Avenue, Chimi, and Asket make smarter, data-driven inventory decisions that drive growth and profitability. Axel shares learnings from his journey through the fashion and consumer goods industries, discusses the critical KPIs every business should track, and explains how proper inventory management can be the difference between success and failure.
Timestamps

00:27 - Why inventory planning matters
04:08 - Axel’s journey: BCG to Madden Analytics
07:08 - Eyewear lead time challenges
12:11 - The impact on cash flow
18:47 - In case of poor inventory turnover
27:52 - Must-know inventory KPIs
34:04 - DTC & wholesale, two different playbooks
41:15 - Man vs machine in forecasting
44:12 - Axel’s top Treyd secret

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2. The Stroodles story: From eco-friendly branding mastery to crowdfunding success

jeudi 28 décembre 2023 • Durée 34:24

In this episode, Peter is joined by Maxim Gellman, the founder, CEO and Chief Stroodler of the London based Eco Tableware company Stroodles. Since gaining global attention in 2019 for its pasta based straws, challenging the notoriously unsustainable drinking straws category, Stroodles product range has grown to include edible cutlery, crockery, and even toys. Stroodles can be found in the UK's most prestigious department stores and sells direct to consumers. The company’s mission is to change sustainability communication and inspire how easy and fun sustainability can be. Maxim also shares the company's financing journey that led to discovering stock finance.

Episode Highlights:

Revolutionizing Eco Tableware: Maxim shares the evolution of Stroodles, from gaining global attention with pasta-based straws to expanding into edible cutlery, crockery, and toys.
Navigating Sustainability: Insights into the challenges and triumphs of sustainability in the retail food industry.
Product Sourcing and Development: A deep dive into the intricacies of sourcing sustainable materials and developing eco-friendly products.
Multi-Channel Marketing Strategies: Maxim shares Stroodles' unique approaches to multi-channel marketing and building a brand with a specific customer base.
Obtaining Finance for Inventory: Understanding the financial aspect of managing inventory-based retail businesses and securing financing for stock and inventory.

Time stamps:

00:23 Maxim Gellman's sustainability vision
05:11 The Stroodles concept and product portfolio
07:47 Product sourcing and development at Stroodles
11:45 Challenges in running an inventory-based business
11:56 Stroodles’ multi-channel sales and marketing strategy
15:53 Sustainability as a brand differentiator
24:25 Financing Growth and the role of crowdfunding of the Business
32:24 Maxim’s #1 Treyd Secret: The Power of Serendipity

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1. Turning inventory into profit with Ciara Stockeland

mercredi 13 décembre 2023 • Durée 37:48

In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockeland. They discuss the challenges and complexities that inventory-based SMEs face, particularly in managing their finances.

The importance of focusing on profitability rather than chasing sales
Understanding your financials
How to develop an inventory plan
Managing growth and debt effectively
Turn and burn: Why you need to let go of Dead stock
The considerations for hiring in a growing business.

01:17 Ciara's Journey to Becoming an Inventory Genius
03:47 The connection between inventory and profit
05:08 Understanding financials and profitability
06:57 The impact of improving the gross margin
12:04 Understanding conversion rates in brick and mortar stores
17:17 The procurement budget and process and the relation to your sales goal
20:06 Understanding the role of debt in business
23:00 The Importance of focusing on profitable business segments
27:20 Ciara’s top tool recommendations
28:34 Dealing with dead stock in business
31:51 Ciara’s top learning: Chase profit, not sales
35:33 Ciara’s #1 Treyd Secret: The Role of Empathy in Business Success

Got questions? Please contact support@treyd.io or visit www.treyd.io

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10. CHIMI: Dopamine culture and brand magic

vendredi 9 août 2024 • Durée 52:50

Join us on this episode of Teyd Secrets as we delve into the art of modern fashion brand building with Sebastian Brännen, Brand Creative Director at Chimi. Discover how Sebastian transformed Chimi from a sunglasses startup to a multifaceted fashion brand. Learn about the principles of "dopamine culture," the importance of unexpectedness in brand strategy, and the secrets behind their successful collaborations. Whether you're a branding enthusiast or a retail professional, this episode is packed with invaluable insights you won't want to miss.
Timestamps:

00:26 Defining a brand: Easy to understand but hard to ignore
04:37 The appeal of Chimi and its unique brand energy
10:04 Founding principles: Influence of Chimi's core collection today
12:00 The impact of the pop culture-fashion connection on Chimi
17:29 Timelessness vs. trends
19:00 Feeding off local cultural movers
27:14 The evolving purpose of retail spaces in fashion branding
31:50 Dopamine culture and its impact on Chimi's strategy
45:49 Future of Chimi: Innovations and goals for the brand
50:01 Sebastian's number one trade secret for successful branding

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9. Sproud: Scaling a sustainable food brand among industry titans

jeudi 30 mai 2024 • Durée 39:17

The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternatives. Discover Sproud's relentless commitment to taste, health, and sustainability while navigating the challenges of scaling a new brand in a fiercely competitive market. Sara explains the ins and outs of the food industry, from distribution to branding, and how young consumers are driving innovation in the space.
Timestamps:

00:55 Sara’s background and the Sproud story
03:30 2022 wins and Sproud’s European playbook
04:25 +30 country expansion and operation
07:30 Scaling a food brand in a world of giants
15:00 Young consumers and next gen plant-based
19:30 Planetary boundaries and food innovation
22:40 From Big Corp to mission-driven scaleup
25:25 The customer feedback-loop challenge for wholesale
29:45 Why the Pea protein is the hero of the product
31:00 Sparking brand emotion
33:50 Achieving profitability in the food space
38:08 Sara’s number one trade secret: Keep it simple

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8. Mantle: Tech-driven skincare phenomenon

jeudi 16 mai 2024 • Durée 36:25

Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit, and a keen ear for customer feedback. We sat down with Josefin Landgård, CEO and co-founder of Mantle, to hear about her entrepreneurial journey, which also includes co-founding the healthcare unicorn Kry. The episode dives into the success of Mantle, from tech-inspired product development, to building a love brand to securing VC funding in trying times.
Timestamps:

01:15 Josefin’s entrepreneurial journey
04:45 Disrupting healthcare at unicorn Kry
06:40 The Mantle story and mission
09:20 The pandemic inception of Mantle
16:05 Sprint to skin: tech-inspired skincare development
21:00 Building loyalty and a love brand
23:40 Sourcing the right ingredients
26:40 Finding the right suppliers
27:39 The diverse Mantle channel mix
30:00 Nailing VC funding against all odds
34:30 The future of Mantle
35:20 Josefin’s number one trade secret

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7. Stuart Worgan: A masterclass in e-commerce finance

lundi 8 avril 2024 • Durée 53:59

The episode features Stuart Worgan, fractional CFO and co-founder of eClarity. Peter and Stuart discuss the intricacies of financial management in e-commerce. Stuart shares some juicy benchmarks for the most important financial KPI:s for e-commerce and explains the importance of deeply understanding unit economics and setting up a robust financial framework. From the significance of product market fit and founder qualities to the complex dynamics of channel mix, inventory management, and customer acquisition costs, Stuart emphasizes the necessity of financial clarity and foresight. The conversation highlights strategies for negotiating with suppliers, optimizing cash flow, and the potential benefits and challenges of going multi-channel.

00:10 Meet Stuart Worgen: The financial Godfather of e-commerce
02:47 Building a world-class finance team for e-commerce
04:47 Decoding the financial success formula for e-commerce brands
06:13 The art of product market fit and customer experience
07:57 Diving deep into e-commerce unit economics
12:27 Strategies for optimizing e-commerce margins
19:46 The importance of understanding your marketing metrics
26:47 Exploring the marketing mix and customer retention
27:54 The shift to multi-channel strategies
32:01 Navigating the complexities of multi-channel sales
38:08 Understanding the financials: Balance sheets and more
42:40 Optimizing supply chain and production
46:43 Achieving financial clarity in e-commerce
50:42 Stuart’s number one trade secret

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6. Alicia Shaffer: From debt to Etsy stardom to D2C success

mardi 5 mars 2024 • Durée 54:13

In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, a bohemian-style apparel brand. Alicia shares her journey to success from losing everything and almost being a million dollars in debt to becoming one of the top-selling brands on Etsy.
Alicia attributes her achievement to her relentless hard work and the incessant desire to continually learn more about e-commerce, from algorithms and SEO. Adapting to her customers' preferences and tailoring the brand to reflect their desires has been key success factors. Alicia underscores the importance of creating and applying systems to every aspect of a business to track growth effectively and diagnose issues promptly. She emphasized the need for strategic product pricing and understanding the true cost of offering a product or service.

01:13 Alicia Shaffer’s journey to founding Three Bird Nest
02:58 The birth of Three Bird Nest and its initial success
04:19 The Importance of an exit strategy
08:27 The growth of Three Bird Nest and overcoming challenges
16:45 The power of A/B Testing and listening to your customers
20:43 The reality of success and the importance of hard work
26:18 The transition from Etsy to independent retail
28:02 The art of risk management and trust building
28:38 The power of relationships in business
31:38 The importance of asking for help
32:21 Understanding unit economics and pricing
33:06 The journey from debt to orofit
43:17 Transitioning from Etsy to D2C
45:29 The future of Three Bird Nest

Got questions? Please contact secrets@treyd.io or visit www.treyd.io

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5. Boxbollen: Hypergrowth, extreme season peaks and influencer mastery

lundi 12 février 2024 • Durée 57:24

In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon, Boxbollen. The innovative duo share their incredible journey from 0 to 30 million USD revenue in 5 years. The episode covers the full journey from the conception of their unique head tethered boxing ball game, to achieving global stardom and venturing into the US market in 2022 and doubling sales in 2023. Dive into the discussion to uncover the secrets behind their skyrocketing sales, the supply chain behind extreme Christmas sales peas and building a successful influencer marketing strategy with top tier profiles.
Jacob and Victor also share their future vision, underpinned by their overarching mission to bring joy and movement to people's lives. Packed with valuable insights, this episode is a must-listen for anyone keen on entrepreneurship, marketing, and scaling startups.
Timestamps:

01:39 Starting out and developing the core product
03:30 The DTC and influencer strategy
07:00 How Christmas became the Boxbollen specialty
09:13 Signing John Terry, their first big influencer name
12:33 Going big in the US
14:40 The liquidity issue of for a Christmas centric sales cycle
15:39 The 2023 US launch thriller
19:08 Securing and launching an influencer collaboration
23:00 Supply chain challenges and being local
25:40 Growing production from 3,000 to 1,4 million units
29:40 Channel strategy, DTC vs retail and local variations
33:00 The future, the mission and the community sport
40:00 The next product launch
41:40 2024 goal: 2 x selling 3 million balls
45:23 Beverly Hills hustle
48:34 Hyper growth and hyper focus
50:50 Balancing business obsession and personal health
53:53 Jacob and Victor’s number one trade secrets

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Treyd Secrets: Supply, Sales and Scaling – Détails, épisodes et analyse

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