Explorez tous les épisodes du podcast Transforming Insight Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Episode 91: Working Well Together – One year on | 11 juin 2026 | 00:27:59 | |
One year on, Ruth returns to take stock of where things stand through the “Working Well Together Charter” - a practical framework built around six core principles designed to make client-agency relationships more intentional, more respectful, and ultimately more productive. Those principles cover everything from respecting agency time and the right to disconnect, to committing to open communication and treating agency partners as genuine members of the team. As Ruth is quick to acknowledge, none of this is rocket science. The challenge has never been knowing what good looks like; it's consistently living up to it under the pressures of real working life. That honest tension is what makes this conversation so valuable. We dig into findings from recent research with Aura members and agency partners that paint an encouraging picture. When the principles are genuinely applied, the results are tangible: more innovative proposals, deeper insights, better value, and stronger working relationships on both sides. There's a broader theme here, too, one that will resonate with any Insight professional looking to raise their team's profile. The most impactful Insight teams aren't just managing projects; they're building the kind of trusted partnership that makes better thinking possible. That’s one of the 9P’s in James Wycherley’s Insight Leader’s Playbook and an important aspect for any Insight professional who is working to become an Insight activist in their organisation. If you run a client-side Insight team or a market research agency, please visit the Aura website here to explore the Working Well Together Charter and think about how its principles might apply to your client-agency relationships.
Please listen to find out more!
Topics Discussed
This is episode 91 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 60 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 90: Transforming Insight at Admiral | 07 mai 2026 | 00:34:42 | |
With over 15 years of experience spanning Insight, research, market intelligence, and voice of the customer, Jo arrives at Admiral fresh from a significant tenure at TalkTalk, where she helped build something that every Insight leader will recognise as the holy grail: a value log that quantified the real monetary impact of Insight on the business. It's the kind of initiative that doesn't just demonstrate worth; it changes the conversation entirely. Jo talks candidly about what she's learned from that experience and how it's shaped the Insight Leaders Playbook she's brought with her to Admiral, a practical framework for setting vision, building momentum, and embedding Insight where it matters most. Her approach is deliberate and structured, but what comes through just as strongly is her belief in the power of relationships. Stakeholder trust, she argues, isn't a nice-to-have; it's the foundation on which everything else is built. This is an episode full of honest, grounded advice for anyone stepping into a new Insight leadership role or looking to reposition an existing team. Jo's energy and clarity of purpose are infectious, and her journey at Admiral is only just beginning.
Please listen to find out more!
Topics Discussed
This is episode 90 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 89: Start with your organisation | 23 avr. 2026 | 00:29:49 | |
Laura shares the core principles that have guided her approach throughout her career:
These might sound like fundamentals, but as Laura makes clear, they're the principles most easily lost under the pressure of deadlines and data. We also talk about AI, where Laura has a balanced view: she believes it opens up exciting possibilities for speed and efficiency, but she's clear-eyed about the risk of leaning too heavily on technology at the expense of the distinctly human skills – the sense-making, strategic thinking and storytelling that defines truly impactful Insight work. There's also a thread running through this episode about agility: what large organisations can learn from the entrepreneurial mindset, and why adaptability may be the most underrated skill in the Insight professional's toolkit.
Please listen to find out more!
Topics Discussed
This is episode 89 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 88: From Analysts to Activists - The Importance of Forming Opinions | 09 avr. 2026 | 00:27:54 | |
Together, they explore the barriers that prevent Insight professionals from sharing their opinions; barriers that emerge regularly at the IMA's Insight forums. Lack of confidence, misaligned stakeholder expectations, gaps in training, and a preference for staying in a purely technical role all play a part. And left unaddressed, they quietly limit the impact Insight teams can have. But this episode isn't just a diagnosis - it's a call to action. Jane shares practical frameworks, including the SQUAB and HERO processes, designed to help professionals develop well-grounded opinions rooted in evidence and business understanding. The conversation also tackles how Insight leaders can set the tone, creating environments where opinion formation is not just permitted but expected and celebrated. This is an episode about stepping into a bigger role, moving from researcher to consultant, from analyst to activist. Because the organisations that benefit most from Insight aren't the ones that simply receive data. They're the ones where Insight professionals feel empowered to say: here's what I think, and here's why it matters.
Please listen to find out more!
Topics Discussed
This is episode 88 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 87: Transforming Insight at eBay | 19 mars 2026 | 00:33:49 | |
Thomas walks us through the vision that has guided his team's development — anchored in three powerful questions: Where do we play? How do we win? And how do we keep winning? It's a deceptively simple framework that has proven robust enough to carry the team through seismic shifts, from the pandemic to the age of AI. What stands out about Thomas is the clarity and ambition of his thinking. Rather than waiting for the business to come to him with questions, he champions a proactive approach — one where Insight shapes strategy, not just supports it. It's a mindset that will feel both challenging and galvanising for Insight professionals at any stage of their career. We also dig into eBay's relationship with AI, including a fascinating 30-day AI challenge that brought the whole team on the journey together. For Thomas, AI isn't simply a tool for doing things faster — it's a creative partner that can unlock new ways of thinking and working. This is a rich, forward-looking conversation full of practical wisdom for anyone who wants to build Insight functions that genuinely drive competitive advantage.
Please listen to find out more!
Topics Discussed
This is episode 87 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 86: Transforming Insight at Sage | 26 févr. 2026 | 00:37:01 | |
Eddie takes us through how his team at Sage has shifted from traditional research cycles to a more agile, consultative model, one that keeps pace with rapid technological, political, and economic change. It's a mindset shift that will resonate with any Insight leader feeling the pressure to do more, faster, and with greater impact. We explore how AI and digital tools are transforming the Insight function in practice, with Eddie sharing real use cases from Sage, including knowledge management, conversational Insight agents, and synthetic data. He makes a compelling case for why synthetic data, when used alongside traditional methods, deserves a seat at the table and why a willingness to experiment is now a core professional competency. The conversation also looks ahead to the skills Insight teams will need to thrive: engineering, facilitation, and the ability to guide stakeholders through complexity rather than simply delivering findings. Yet for all the change on the horizon, Eddie reminds us that the fundamentals — curiosity, communication, and making sense of the complex — remain as valuable as ever. Whether you're an Insight leader navigating transformation or a researcher looking to grow your impact, this is an episode full of practical inspiration.
Please listen to find out more!
Topics Discussed
This is episode 86 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 85: Increasing our personal impact | 12 févr. 2026 | 00:27:00 | |
Personal impact isn’t just a quality for Insight leaders to focus on; it’s something we should all consider if we want to thrive and survive in a fast-moving, rapidly changing corporate environment. And it’s a critical thing for us to consider when the world of Insight as we have got used to thinking about it is unlikely to last long in its present form. Wherever you are on the AI-adoption curve, many of the skills and attributes that have given us opportunities and promotions in the past will mean less in the future. It will be all about the extent to which we can help our organisations make sense of data, apply learnings to business problems, build scenarios about future markets, and influence decision-makers to adopt the evidence-based opinions we have formed that will determine our success. And we can’t do any of these unless we have developed a personal brand that helps us get invited into the room, and once in it, demonstrate sufficient personal presence that we are invited back So how can we increase our personal impact?
Please listen to find out more!
Topics Discussed
This is episode 85 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 84: What’s Insight’s role in modern marketing? | 29 janv. 2026 | 00:30:09 | |
Ria's transition from traditional Insight roles into marketing and digital positions demonstrates how embracing broader responsibilities can amplify an Insight professional's influence and impact. She highlights how marketing budgets face intense scrutiny, requiring Insight professionals to demonstrate tangible commercial value using language that resonates with senior leadership rather than traditional research terminology. This shift demands that Insight teams reframe their work to clearly articulate business impact and ROI. James and Rhea also talk about AI's transformative effect on the Insight profession, with Rhea urging professionals to adapt and embrace these technologies rather than ever resist them. In her view, while AI enhances productivity and efficiency, it cannot replace the critical thinking, relationship-building, and strategic interpretation that human insight professionals provide. It’s a message that serves as a call-to-action for Insight professionals to redefine their roles, demonstrate clear commercial value, and remain relevant in an evolving landscape where traditional research functions are need to evolve.
Please listen to find out more!
Topics Discussed
This is episode 84 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. | |||
| Episode 83: Leading insight in 2026 | 15 janv. 2026 | 00:25:44 | |
How are you feeling about the environment within which your Insight team will work this year? Do you work in a market sector that is thriving? Is your company growing its share of that market? And is the Insight team recognised as a key contributor to your organisation’s growth? Or do you see challenges all around you – challenges for your market, your company and your Insight team? Are you expecting restructures, budget restrictions or headcount reductions? Whether you feel optimistic, pessimistic, or somewhere in the middle, we can only manage the things we can manage, and having a written plan drastically improves our chances of making intentional, well-considered decisions. In my 2025 book, The Insight Leader’s Playbook, I suggested a 9P framework for anyone who wanted to become a more transformational Insight leader and help their team, their colleagues and their organisation to succeed. But we can’t all focus on all 9Ps at the same time, so which will you prioritise in the first few months of 2026? And which do I think that none of us should ignore? Please listen to find out more!
Topics Discussed
This is episode 83 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 82: Christmas roundtable | 11 déc. 2025 | 00:30:33 | |
Lisa and Emma share their experiences from the IMA’s recent Insight forums, highlighting the positive atmosphere and the encouraging conversations around the role of Insight in driving organisational change. They address the initial concerns surrounding the term "activist" and how, upon deeper understanding, it resonated positively with attendees. We also explore the current state of the Insight industry, acknowledging the opportunities and challenges posed by technological advancements, particularly AI. That’s the backdrop against which we Insight activists will need to reframe our mindset and play our new roles. As we look ahead to the new year, James encourages listeners to reflect on their Insight teams and their capability and consider how they can enhance their value to their organisations. We discuss upcoming Insight forums in January and February, focusing on Insight leaders’ priorities for managing and transforming their teams, and Insight professionals’ priorities for self-development. And we say thank you! Thank you to all our listeners for tuning in throughout Season 11 and hope you will join us again in early 2026 for the upcoming Season 12. We wish everyone a happy holiday season and encourage you all to embrace the opportunities for Insight growth and transformation in the year ahead. Please listen to find out more!
Topics Discussed
This is episode 82 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. We will explore the 42 secrets of successful corporate Insight teams; and the need for Insight leaders to write their own playbooks; we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 81: Black Box Thinking revisited | 13 nov. 2025 | 00:25:11 | |
Ten years ago, Steve Wills and I became rather obsessed by this book, and it helped contextualise some of our thinking on Insight farming – the critical habit of discussing new research and analysis findings, checking facts and figures that seem at odds with existing learning, investigating contradictions, and building picture summaries drawn from multiple sources. It’s not just the summaries themselves that are critical, it’s the discussions between Insight people along the way. But as we think about Insight roles of the future, I think one of the behavioural roles that will give us great opportunities to expand our remit is that of the knowledge steward, where we are not only farming the collective insight produced by the Insight team, but checking, challenging, combining and curating the knowledge produced by many others around the organisation.
Please listen to find out more!
Topics Discussed
This is episode 81 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 80: Making transformation personal | 30 oct. 2025 | 00:24:54 | |
I hope you agree that these are all critical aspects to consider if we want to lead or play a part in the transformation of our Insight teams. By documenting and developing our ideas for each, we can clarify our ambitions, sketch out our designs, consider helpful habits, who we will need to talk to, and how we are going to review progress. But is that enough? I think the truth is that every Insight leader or aspiring leader who wants to achieve sustainable transformation for their Insight team and its impact on their organisation will also need to work on themselves and how they can personally become more transformational leaders. The 9th P of the Insight leader’s playbook is for Personal plan.
Please listen to find out more!
Topics Discussed
This is episode 80 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 79: Bigger than biscuits | 16 oct. 2025 | 00:35:20 | |
Some of the IMA’s most successful Insight leaders have gone one step further, and estimated the value that the Insight team itself has added each year, ultimately expressing this as a return on Insight investment. In today’s episode, James talks to two senior UK Insight leaders, Danny Russell (ex Sky and O2) and Suzanne Lugthart (formerly with ebay, ITV and Rightmove). They have just launched a new initiative called Bigger Than Biscuits that aims to catalogue some great examples of how Insight, research and analysis have added value to business decisions.
If it has, your work could be an invaluable addition to this initiative and help other Insight professionals make the case for greater investment in Insight.
Please listen to find out more!
Topics Discussed
Highlights
This is episode 79 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 78: Assessing Insight’s performance | 02 oct. 2025 | 00:22:31 | |
Management guru Peter Drucker said many years ago that “what gets measured gets managed” which many have adapted to ‘what gets measured gets done’. Similarly, the second habit of Stephen Covey’s 7 Habits of Highly Effective People, was that we should all ‘begin with the end in mind.’ That’s why I decided to make the 8th P of the Insight Leader’s Playbook, P for Performance. Please could I ask you to reflect on a simple question: Q _ Has your Insight team had a good year so far? I hope you think it has! But what I’m really interested in is the thought process you just went through. How did you evaluate whether your Insight team had enjoyed a good year? What were the measures you considered? The types of evidence? Did you think about the outputs you can measure in this year, or the foundations you have laid for the next?
Please listen to find out more!
Topics Discussed
This is episode 78 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 77: Perfecting Insight’s processes | 18 sept. 2025 | 00:20:57 | |
So the 7th P of the Insight Leader’s Playbook is for Process. Process might not always sound the most exciting topic but the way we approach can often make the difference between a productive, effective, efficient and successful Insight team, and a group that is doing its best to survive another spin around the corporate hamster wheel. To quote James Clear from his bestseller, Atomic Habits: “We do not rise to the level of our goals, we fall to the level of our systems.” That’s true for organisations and for individuals, and it’s also true for Insight teams.
Please listen to find out more!
Topics Discussed
This is episode 77 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 76: Summer roundtable | 31 juil. 2025 | 00:38:32 | |
We start with AI: Where have Insight teams moved to in their adoption of AI tools? How do they feel about that adoption? How can we learn from each other as we all explore new tools? Then we look at the roles which we think are going to be increasingly important for Insight people in the future, starting with the role of ‘foresight pioneer’. Most Insight teams include some foresight work in their Insight product mix, but we don’t always name it, give it sufficient attention or know how to get our organisations to act on it. And how critical is it at this moment to embrace change? The recent Client Sight 2025 research in the UK showed that most corporate Insight professionals intend to stay in the sector, but job satisfaction could be higher and there is a widespread desire to feel more valued. But the problem as James sees it is that there is no value in Insight unless it is utilised and recognised by senior management. That’s a challenge we need to address as individuals and teams within our companies. We can’t necessarily predict the organisational roles, the job titles or reporting lines of the future, but we can think about the behavioural roles which it’s becoming increasingly evident we need to embrace. As well as foresight pioneers, we discuss the roles of growth consultants, Insight influencers and knowledge stewards. The need for the latter will grow and grow as the range of data and sources accessible through AI expands. Finally, we look at what’s coming up at the next Insight forums. In September we’ll discuss the evolution of Insight comm’s, in October at the career path of Insight leaders, and in November we’ll delve into more detail on those Insight roles of the future.
Topics Discussed
Please listen to find out more!
This is episode 76 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 75: A practitioner’s approach to Insight products | 24 juil. 2025 | 00:29:15 | |
Clare and I shared a stage at Quirk’s London in May, and we were reflecting on the amount of disruption in the corporate Insight world at this moment. Reorganisations, budget freezes, headcount cuts, senior roles disrupted… we’re seeing it all. And – spoiler alert for next week’s roundtable episode – I personally don’t think this period of change is going to end any time soon. In this environment, it’s particularly important to reflect on our Insight team’s output, because it’s the output that you will usually be known for. It’s what will largely dictate other departments’ views of Insight itself and the role we could play. Clare is a great advocate for ‘Insight productisation’; identifying our core outputs, structuring them, packaging them, branding them, using test and learn to see how they land, then developing a comm’s plan to encourage more stakeholders to engage with them. She has also always had KPIs in place to measure each Insight product’s success – usually its return on investment.
Topics Discussed
Highlights
Please listen to find out more!
This is episode 75 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 74: Refreshing Insight products | 10 juil. 2025 | 00:17:03 | |
Any small business owner writing a playbook would want to consider their company’s products and how they’re packaged. Similarly, as Insight leaders, I think we should review our Insight team’s products each year (our output), and how our products are packaged (our communications).
In this episode we look at:
Please listen to find out more!
This is episode 74 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 73: Prioritisation to drive growth | 19 juin 2025 | 00:39:14 | |
This has a particular bearing on how we approach the prioritisation of our work. In episode 72 we explored the twin importance of Insight leaders assigning time to identify the biggest business issues they could research in more detail, and the benefits of developing more agency over which topics would then be their teams’ main focus. If we overlay a commercial mindset, we can make sure that we’re looking at prioritisation through a lens our CEO will understand, and the perceived value of our Insight teams will rise. This week James is joined by Nick Rich, former Insight leader at Carlsberg and InterContinental Hotels Group, and now the founder of a new business called Growth Constructors that seeks to provide organisations with tools that enable them to find sustainable growth through Insight. Together, they discuss how Insight teams can move from being reactive service providers to proactive strategic voices, gaining more agency in their roles by making essential choices about how to allocate time and resources. Nick has also played the lead co-ordinating a joint IMA, MRS and AURA initiative in the UK, the Client Sight 2025 survey. Launched this week, it looks at corporate Insight professionals’ views of Insight, of their careers, their future in the sector, and how we all need to develop our skills and capabilities. It reveals a gap between the value that Insight teams seek to add, and the value they feel is placed on Insight by their organisations, and an understandable desire to gain more attention from senior people and a greater voice in strategic decisions. Finally, we address the critical role of embedding commercial prioritisation within Insight teams to drive organisational success. Nick and James both believe in linking insights to commercial objectives, in providing new team members with an immersion in commercial factors as part of their induction, and, conversely, in an Insight team helping the rest of its organisation to be more commercial in its thinking. Please listen to find out more!
Topics Discussed
Highlights
This is episode 73 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 72: Setting Insight priorities | 05 juin 2025 | 00:23:41 | |
But whose priorities are we talking about? Who identifies the business issues that Insight could investigate? Ho much agency does the Insight have in allocating its own time, budget and focus? In this episode we look at:
Please listen to find out more!
This is episode 72 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 71: Nurturing partner relationships | 22 mai 2025 | 00:38:37 | |
In our conversation, we look at the busy workload of both client-side Insight teams and market research agencies, and the empathy that the best of each demonstrate for the other. This includes the well-being of all concerned in the research process, and steps we can all take to help each other. Central to the discussion is AURA's Working Well Together charter, which has been designed to foster healthier, thriving collaborations. Ruth talks about the 6 principles enshrined within the charter, and James E. gives his perspective on the principles that agencies think most important and those that he would like us to prioritise. Do agencies receive all the information that they would like when making proposals for new projects? Do Insight teams themselves always know the full commercial and strategic context surrounding the business issues? How can we take time to share feedback at key moments in the research process? We couldn’t finish our conversation, looking ahead. Will generative AI prompt changes in the mix between agency work and in-house research? And how can we all place the emphasis on building great relationships that James and Ruth both see as so critical?
Please listen to find out more!
Topics Discussed
Highlights
This is episode 71 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 70: Working with Insight’s partners | 07 mai 2025 | 00:25:06 | |
James is joined by IMA Senior Insight Adviser, Roy Hammond, who developed a more strategic approach to managing agency relationships at Barclays. In this week’s episode:
Please listen to find out more!
This is episode 70 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 69: Easter roundtable | 24 avr. 2025 | 00:30:41 | |
James is joined by Emma Jones, the IMA’s Head of Content, and Lisa Dutton, Head of Customer, to look back at the term just gone, and forward to the summer term to come. In this week’s episode:
Please listen to find out more!
This is episode 69 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 68: Supporting Insight people through change | 10 avr. 2025 | 00:30:34 | |
James is joined by Lara Meyer, an expert on Insight team stress and well-being, to discuss the ongoing importance of developing Insight professionals and nurturing our teams amidst rapid technological advancements. Lara shares her personal journey, highlighting the necessity of balancing high performance with well-being for sustainable success. Burnout can creep up on even the most resilient among us, quietly eroding our passion and energy, and Lara explains how this can easily happen to Insight professionals.
This is a critical issue for Insight leaders and anyone who aspires to be a senior manager in an Insight team.
Please listen to find out more!
Topics Discussed
Highlights
This is episode 68 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 67: Developing your Insight people | 27 mars 2025 | 00:29:15 | |
Arguably it’s never been more important than it is today, because the environment in which we are generating insights and impact the business is changing fast, and the tools that we and others have available are also changing. That gives us some key questions to address:
To answer these questions, James is joined by Lisa Dutton, Head of Team Development at the IMA, and a regular guest on the Transforming Insight podcast. Please listen to find out more!
Topics Discussed
This is episode 67 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 66: How Insight leaders improve their team profile | 14 mars 2025 | 00:35:47 | |
Join us as we explore the transformative journey of Insight teams striving to elevate their influence within organisations. We are thrilled to be joined by Joanne Pearson from Jaguar Land Rover and Helen Passard from Suntory Beverages Europe as we discuss strategies for enhancing the profile of Insight teams. We unpack the challenges faced by introverted teams and the constraints of hierarchical structures that often stifle effective communication. Joanne and Helen share their expertise on building credibility and trust across the business, underscoring the critical role of Insight teams in influencing decision-making and ensuring their valuable insights reach key decision-makers. Emotions matter as much as analytics in the realm of insights, and we explore how emotive storytelling can be a game-changer for Insight teams, enabling them to craft narratives that resonate across complex, global organisations. Listen in as we reflect on the future of Insight teams, emphasising the power of simplicity in communication and the importance of personal branding for Insight leaders. We discuss the essential skills needed to elevate the team's profile and ensure their work resonates across the organisation. Please listen to find out more!
Topics Discussed
Highlights
This is episode 66 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 65: How Insight leaders build their team profile | 27 févr. 2025 | 00:35:44 | |
We're excited to welcome IMA associate Debra Walmsley, and Jana Prahl, Insight leader at Savage X Fenty, who share their experiences and expertise. We discuss the art of crafting a compelling brand identity for your Insight team. Learn how building a brand board can help articulate your collective vision and establish your team as trusted advisers and innovative thinkers. Discover the power of marketing skills to position your team effectively internally, and see how identifying milestone projects can showcase your team's unique contributions, solidifying your reputation as key players within the company. Our guests provide inspiration by showcasing real-world examples of successful initiatives, such as transforming customer feedback into powerful visual stories that resonate with leadership. These initiatives highlight the significance of embedding insights into the hearts and minds of organisational colleagues. By focusing on both "headspace" and "heart space," your Insight team can become a formidable force for change, driving effectiveness and impact within corporate structures. Tune in to discover actionable ideas and inspiration for elevating your Insight team's presence and impact. Please listen to find out more!
Topics Discussed
Highlights
This is episode 65 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 64: How Insight leaders define purpose | 13 févr. 2025 | 00:32:55 | |
Sandra discusses her journey at ASOS, highlighting the importance of establishing a cohesive purpose when integrating diverse analytics and Insight teams. Amanda (Wig) sheds light on how insight can drive business growth and help achieve revenue targets. We emphasize that without a clear purpose, insight teams risk becoming fragmented and struggling to demonstrate their value, which is crucial for securing budget and resources. We discuss strategic prioritisation, resource management, and innovative approaches like the "stop, start, continue" method to redefine team roles. This year our podcasts will focus on the "Insight Leaders Playbook," an exciting initiative aimed at helping Insight leaders to become truly transformational.
Please listen to find out more!
Topics Discussed
Highlights
This is episode 64 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 63: Defining your Insight team’s purpose | 06 févr. 2025 | 00:20:50 | |
Ultimately what you put in your playbook is for you to decide. But James’s suggestion is that we all use a 9 P framework. How do we decide which to look at first? The English-born, American author Simon Sinek says we should always start with why. So the 1st P in the Insight leader’s playbook is for Purpose. The way you define why Insight exists in your organisation, and the roles it could play, will provide you with a reference point for every other aspect of Insight transformation.
Please listen to find out more!
Topics Discussed
This is episode 63 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 62: The ADDER checklist | 23 janv. 2025 | 00:11:43 | |
A framework that could work very well in combination with the 9 Ps of the Insight leader’s playbook which were described in episode 61, and which will form the spine of the Transforming Insight podcast this year. But also a framework that might help you effect change in other aspects of life as well. Who knows? Ignore it if you don’t like it, feel free to borrow it or adapt it if you do! Please listen to find out more!
Topics Discussed
This is episode 62 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 61: A playbook for Insight leaders | 17 janv. 2025 | 00:21:44 | |
Organisations can only make sustainable, profitable changes if they take better decisions. Not just on occasion, but across the board, when senior managers get together to discuss strategy, new product development, new delivery channels, new service enhancements, pricing, marketing and customer communications. These decisions need to be based on individual insights and on big-picture, joined-up customer knowledge. But we all know that if we want Insight to transform our organisations and their performance, we first have to transform our Insight teams and their impact. For 20 years, leaders have met at the Insight forums to discuss how we might move our teams from being reactive, service providers, to proactive shapers of big strategic decisions. But it’s one thing to observe what successful Insight teams do, and imagine the benefit our organisation might feel if our own team played a more prominent role. It’s quite another to find the time, energy and inspiration to lead that transformation. The reality is that most of us could work seven days a week just responding to emails, running our current research projects, answering database queries, agreeing priorities with stakeholders. Then changing our plans as new issues emerge. If we want to work on our Insight teams rather than just in them, I think senior managers need to write their own Insight leader’s playbook. The over-arching theme of our Transforming Insight podcast this year will be what this playbook might look like, and the nine critical aspects we should all address.
Please listen to find out more!
Topics Discussed
This is episode 61 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 60: Accelerating the evolution of Insight | 21 nov. 2024 | 00:29:57 | |
But by the end of 2020, it was becoming clear that in many organisations, the lockdowns and the disruption they caused to normal living and purchasing behaviour had presented Insight teams with a moment in the spotlight. For some this was built off the back of having already enjoyed quite a high profile, but for many the uncertainty that senior managers were feeling in 2020 and 2021 elevated the position of the Insight team as never before. What’s happened since? James is joined by IMA colleague Lisa Dutton to bring us up to date.
Please listen to find out more!
Topics Discussed
This is episode 60 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 59: Transforming Insight at McDonald's | 30 oct. 2024 | 00:27:57 | |
In this episode, we discuss the ambitious strategies driving McDonald's UK and Ireland's customer engagement, Fainareti underscores the critical blend of consumer and business insights. Her team’s ability to speak both the language of the consumer and the business is key to breaking down barriers and fostering impactful decision-making. The conversation highlights how McDonald's lean head office structure enhances communication and collaboration, making it possible to translate insights into actionable commercial strategies. She shares her insights on the importance of training and hands-on experience in building a solid commercial foundation for insight teams. In the final segments, Fainareti emphasizes the shift towards storytelling-driven approaches within insights teams, urging leaders to cultivate commercial acumen and engaging communication. Her advice for aspiring Insight leaders focuses on understanding business priorities and presenting insights in compelling narratives, ensuring that insights aren't just heard, but also acted upon. Join us for this enlightening conversation that intertwines curiosity, influence, and the art of storytelling in the ever-evolving world of consumer insights.
Topics Discussed
Highlights
This is episode 59 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 58: Investing in Insight | 16 oct. 2024 | 00:28:18 | |
If we routinely estimate the size of the prize before we prioritise projects, and then record the value delivered by the business and other departments’ estimate of Insight’s contribution after they’re completed, we can elevate everyone’s appreciation of our work. And that’s invaluable when we want to argue for more resources - or when we need to make the case for keeping those we have. To help explore this topic, James is joined by Jane Woolley. Jane is a former Insight leader at the London Underground and BMRB International, and now a senior adviser at the IMA and their lead on Insight commercial thinking and return on investment. Please listen to find out more!
Topics Discussed
This is episode 58 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 57: Applying commercial thinking | 03 oct. 2024 | 00:25:28 | |
Having explored the importance of building commercial foundations for our work in episode 52 and getting into the habit of estimating the size of the prize, we now need to think about how we can apply our new commercial understanding. I think there are 3 key aspects to this:
To help me explore this topic, I’m joined by Parveen Bdesha, a former Insight consultant at eBay and Insight leader at News UK, and now one of the IMA’s professional Insight advisers.
Please listen to find out more!
Topics Discussed
This is episode 57 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 56: Transforming Insight at Google | 19 sept. 2024 | 00:31:21 | |
In this episode, we examine the evolution of Google's approach to insights and prioritization, especially in the wake of the COVID-19 pandemic. Laura sheds light on how AI is being integrated into Google's processes, balancing immediate business needs with future requirements. Laura and Roy discuss the iterative process of aligning insights with global and product perspectives, and how AI is scaling insights, speeding up project timelines, and transforming traditional research methodologies. In the final segments, we dive into the practical applications of AI within Google's Insight teams, including the development of an AI-powered Insights chatbot. This tool enhances desk research and decision-making processes by acting as a central repository for synthesizing answers from various sources. Laura and Roy explore the broader implications of AI adoption, how it could reshape team structures and the evolving landscape of Insight teams.
Topics Discussed
Highlights
This is episode 56 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 55: The value of valuation | 05 sept. 2024 | 00:22:51 | |
Some years ago I interviewed Sue Whelan Tracey, former commercial director for one of the UK's big four banks, and at that time a director at Moneyfacts, an NHS health trust, and a major diabetes charity. Sue told me how much she tried to champion the use of customer insight in every organisation she worked with, but she thought that we didn't always make it easy for ourselves. Her observation was that senior people in business always speak the language of finance, and that shapes their perception of business issues. But when they ask the Insight team for help addressing those issues, we respond in a different language - sometimes the language of the customer, sometimes the language of research methodology or analysis. Sue's frustration was that Insight teams know so much that could help their organisations, but by failing to translate our knowledge, findings, recommendations and opinions into the right language, we are failing to optimise our impact. And worse, our organisation misses out and doesn't leverage its investment in Insight. Customer and market knowledge, said Sue, is far too important - and expensive - for us to leave it to senior decision-makers to translate our findings into their language 'through the filter of their own ignorance'. So this episode of our podcast is all about the importance of placing a financial value on the projects we work on, the observations we make, and the recommendations we put forward. It's often easier than we might think, and the potential benefit is enormous. Please listen to find out more! Topics Discussed
This is episode 55 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 54: Summer roundtable | 01 août 2024 | 00:27:05 | |
But the topic that’s resonated most for us personally and many of our members has been Insight team wellbeing and the ways we can all identify and help our colleagues to manage stress. Emma’s conversation with new IMA associate Lara Meyer, recorded and shared at the July Insight forums and now available for all members to watch on the IMA website, explored many angles to this, including the critical importance of talking about wellbeing and giving our colleagues permission to raise it. Just back from Quirk’s New York, we also recognise that this is a time of change for many Insight leaders and their teams, and it’s never been more important to get ourselves up to 10,000 feet and look back down on our Insight teams in their organisations, and our organisations within their markets. We need that sense of perspective to figure out which ways of working are no longer fit for purpose, and when we should all learn to say no. Finally, we finish on a positive note. There is a lot of change in the air at the moment, with uncertainty for some over job roles, budgets and team activity. But there is always another Insight leader or corporate Insight professional out there who is tackling the same challenge, and we’d encourage all our listeners to contact the Insight Management Academy any time they like if they feel the need for some inspiration and support!
Topics Discussed
This is episode 54 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 53: Transforming Insight at Lloyd's Register | 18 juil. 2024 | 00:29:55 | |
In this episode, we dig into the transformative power of integrating various disciplines within data analytics to answer complex business questions. Drawing from Caroline's experiences at Prudential and Lloyd's, we discuss how combining data analytics, client research, marketing, and competitive intelligence can lead to more comprehensive and impactful insights. Furthermore, Caroline delves into the unique challenges and rewards associated with expanding into customer experience (CX), including the methodological hurdles and emotional dynamics of delivering feedback. Lastly, we examine the intricacies of excelling in customer experience roles, especially for analytical and introverted individuals. We emphasize the need for high interpersonal energy and empathy, understanding that business decisions are often driven by emotion. We advise on the value of being honest about one's strengths and weaknesses and the need for a balanced team to complement those areas. Lastly, encouraging leaders to think bigger and aim higher, we explore the exciting opportunities that come with an expanded scope in insight roles.
Topics Discussed
Highlights
This is episode 53 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 52: Building commercial foundations | 04 juil. 2024 | 00:16:40 | |
If we want to transform our Insight team’s commercial impact, we need to build a commercial foundation for our work. What does that look like? What are the first steps? And how can we make it easier for ourselves by helping our colleagues adopt a commercial mindset? Please listen to find out more! Topics Discussed
This is episode 52 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 51: Optimising impact through commerciality | 20 juin 2024 | 00:26:26 | |
Over the last 20 years, there has gradually been more focus on commercial thinking in Insight teams, and some organisations have made notable progress. But 400 Insight leaders have taken part in the IMA’s capability benchmarking in the last 5 years, and commerciality remains the best practice territory given the lowest scores. In today’s episode I make the case for changing the paradigm through which we see commerciality, and Christine Stoddart, former Insight leader at William Hill, Wilko, Co-op and DFS, draws on her wide experience of using Insight to add commercial value. Please listen to find out more! Topics Discussed
This is episode 51 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 50: Transforming Insight at Nestle UK | 06 juin 2024 | 00:37:34 | |
Topics Discussed
Highlights
This is episode 50 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 49: Respecting the rhythms and rituals | 23 mai 2024 | 00:16:12 | |
Today’s episode looks at the fourth pathway, process, and this one is a bit different because it starts not with the Insight team, but with the rest of the organisation. Whether we like it or not, senior decision-makers, like consumers, will have their own ways of making choices. In our companies, that might mean committees that meet each month or only as part of a planning process at certain points in the year. It might be a case of an individual director or small groups of directors discussing issues outside formal meetings. Or the hidden influence of managers who might not appear very senior, but play an important role at certain moments in the planning cycle. So, the fourth pathway to improving the position of our Insight teams is to familiarise ourselves with our company’s decision-making processes, its rhythms and rituals, and then figure out how, when and where Insight can become part of those processes to guide evidence-based decision-making. Please listen to find out more! Topics Discussed
This is episode 49 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 48: Improving your Insight team's reputation | 09 mai 2024 | 00:25:24 | |
In today’s episode, James and Lisa look at the reputation of our Insight teams, and how we need to manage it carefully to enhance our positioning. It’s a bit like our companies obsessing about customer experience so that individual interactions don’t undermine their corporate brand: we can say what we like about the purpose of our Insight teams, but their positioning will be fatally undermined if the practical experience of working with any of our colleagues gives a very different impression. There are two angles to this topic. First, how do we help our Insight teams to do things right? And second, how do we put processes in place to make sure we are doing the right things? In my experience, the first is often easier than the second, but unless we address both, we can reinforce the wrong assumptions that other departments make about the role of the Insight team. Remember the old joke? That poor organisations use Insight like a drunk uses a lamp post… more for support than illumination? Well, we need to look carefully at how our team works and ask whether we don’t sometimes encourage that perception. Please listen to find out more! Topics Discussed
This is episode 48 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved. | |||
| Episode 47: Easter roundtable | 21 mars 2024 | 00:30:39 | |
We also see this as a time of team change, with lots of restructures, some redundancies, and a loss of people with years of experience. In response, the most successful Insight teams have doubled down on commercial thinking and influencing skills. Finally, we look at leaders’ roles in guiding their team members through change. Lisa provides a personal perspective on coaching and explores how Insight teams can learn from coaching principles. And Emma talks about imposter syndrome, and how we can all learn to recognise it, and help ourselves and others to manage it. Topics Discussed
This is episode 47 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 46: Transforming Insight at Coca Cola Europacific Partners | 08 mars 2024 | 00:32:32 | |
Topics Discussed
Highlights
This is episode 46 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 45: Increasing the awareness of Insight | 22 févr. 2024 | 00:19:21 | |
There’s no point developing detailed brand concepts if nobody has heard of our companies in the first place. And the same is true for our Insight teams. So in this week’s episode, I’m going to suggest that whilst we should certainly reflect on our Insight team brand, we should also recognise that we often simply need to promote awareness of Insight as a concept and our team as a department. This requires an opportunistic mindset as our internal market for Insight is always changing. It’s very easy to assume that everyone knows who we are, but in a large company they probably don’t. And we have to start again every time there is a major restructure or new senior managers arrive. Please listen to find out more! Topics Discussed
This is episode 45 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. To find out more about our insight forums please click here for further details.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 44: Transforming Insight at Transport for London | 08 févr. 2024 | 00:26:07 | |
Topics Discussed
Highlights
This is episode 44 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 43: Developing the Insight team brand | 25 janv. 2024 | 00:19:42 | |
According to the entrepreneur.com website: ‘Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.’ In our world of corporate Insight, we might rephrase that paragraph as: ‘Simply put, our Insight brand is our promise to other departments. It tells them what they can expect from our products and services, and it differentiates our offering from that of other functions. Our brand is derived from who we are, who we want to be and who senior people in other departments perceive us to be.’ All Insight teams already have a ‘brand’ of some sort whether we realise it or not. But do other departments’ views of our team align with our views of Insight? And do they help us to optimise our team’s position in the hearts, minds and decision-making processes of our organisation? Please listen to find out more! Topics Discussed
This is episode 43 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||
| Episode 42: Optimising our position | 11 janv. 2024 | 00:19:10 | |
An Insight team looks outwards to an organisation’s customers and markets and shines a light on issues of strategic importance. In stormy weather, it is there to pinpoint rocks upon which the organisation might founder, and competitor companies with which the company might collide. Many Insight teams pride themselves on their ability to understand customer behaviour and its drivers. They have developed a powerful light to shine upon market issues, and they aspire to serve as a lighthouse, a beacon to guide their organisation as it navigates the market. However, a lighthouse helps nobody if it is not in a position to be seen. Positioned inland, or hidden by cliffs, its light cannot help shipping. Likewise, there is little point in building an Insight capability to identify issues and guide management teams along the best route if our Insight teams are not well positioned within our companies. Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and decision-making processes of their wider organisation. And that’s never been more important than this year with the AI tide just starting to come in. Please listen to find out more!
Topics Discussed
This is episode 42 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved | |||