Transforming Biopharma – Détails, épisodes et analyse

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Transforming Biopharma

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Fréquence : 1 épisode/45j. Total Éps: 32

Transforming Biopharma by ZS dissects the complex world of pharmaceuticals through candid conversations. Hosted by Maria Whitman, Transforming Biopharma by ZS covers a variety of perspectives from industry leaders who are pushing boundaries and redesigning the future.

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Données mises à jour le 14/07/2026

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14/04/2026
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🇨🇦 Canada - Life Sciences
02/12/2025
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Liste des épisodes récents, avec titres, durées et descriptions.

‘Everything changes at the same time’: On conversational AI with Veeva’s Arno Sosna

jeudi 9 juillet 2026 • Durée 56:26

In this episode, Arno Sosna, president of the CRM Suite at Veeva, joins Maria Whitman to explore how AI is transforming CRM in life sciences into a dynamic engine for insight and action. They unpack the emergence of Commercial Evidence™—real-time insights into treatment barriers—and how conversational, agentic AI unlocks a new, faster way to understand and serve customers. The conversation offers a look at how this shift fundamentally reshapes decision-making, workflows and ultimately patient access to care.

Highlights:

Why traditional CRM models miss the full picture behind treatment barriers—and how AI generates actionable Commercial Evidence at scale
How conversational AI in CRM enables a continuous, omnichannel dialogue between commercial teams and HCPs
What it takes to move from insight to impact using AI to drive precision engagement, not just collect more data
Why removing friction between patients and treatment isn’t just a goal, but a “moral obligation” for the industry

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‘Move slow to go fast’: Keeping pace with responsible AI with Michael Shaw

lundi 1 décembre 2025 • Durée 50:35

The rapid evolution of generative AI has led to increased adoption but also raises significant compliance challenges. ZS Principal Michael Shaw joins the podcast to discuss the importance of responsible and ethical AI adoption in the biopharma industry, particularly as it relates to compliance, risk management and improving patient outcomes.

Highlights include:

The importance of developing a comprehensive framework for responsible AI, focusing on principles like fairness, safety, transparency and accountability
Why effective AI governance requires cross-functional collaboration and continuous trade-off assessment
How leveraging AI to enhance workflows can drive efficiency and effectiveness but must be implemented thoughtfully with the right controls in place

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Cultivating resilience: Building a better supply chain with McKesson’s Ammie McAsey

mercredi 23 juillet 2025 • Durée 46:50

As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include:

Her view of the opportunities for collaboration to build a better healthcare value chain
Discussion of how we can improve the patient’s experience
Areas where she sees the most potential for innovation across healthcare

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‘We can’t do it alone’: UCB’s Colin Lake on partnerships, patients and rare diseases

lundi 23 juin 2025 • Durée 50:38

Colin Lake, VP and head of digital care transformation, neurology and rare disease at UCB, is passionate about helping patients with rare diseases. He joins Maria Whitman to talk about how UCB has focused on simplifying its digital strategy to address key pain points for rare disease patients.

Highlights include:

Why partnerships are an important part of this journey
How a collaboration using ZS’s ZEBRA tool helped UCB move the needle of diagnosis
Why pharma leaders should experiment with new technologies to drive real change and innovation

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‘The hinge moment’: Envisioning transformation with Amgen’s Alex Koehler

mardi 27 mai 2025 • Durée 43:00

How should pharma companies respond to the current “hinge moment” where new technologies are enabling breakthroughs in drug discovery, manufacturing and customer engagement? Maria Whitman’s guest Alex Koehler, vice president and head of digital technology and innovation at Amgen, believes it’s time to be bold and move faster to capitalize on this opportunity. In this episode they discuss:

How Amgen is using its Amgen India Center as an innovation hub to tackle key challenges
How AI and data-driven insights can help personalize interactions, predict barriers and improve the patient journey and access to therapies
How biopharma can transform to better serve patients through innovation and digital enablement

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‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich

mardi 6 mai 2025 • Durée 53:32

The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, talks with Maria Whitman about how CRM can enable a more customer-centric approach for life sciences. Highlights include:

Why we need to think about the CRM as a system of context, a system of intelligence and a system of activation
How Salesforce is framing the concept of “digital labor”—using AI and intelligent agents to take on repetitive tasks and free up human resources to focus on higher-value, more strategic activities
Why pharma leaders need to be directly involved in shaping the vision and strategy for CRM in order to drive true competitive advantage

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How CRM can help pharma break barriers and transform customer engagement

vendredi 18 avril 2025 • Durée 45:31

Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started.

Highlights include:

· Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool

· How to orchestrate roles, content and collaboration by pinpointing customer barriers and challenges

· The crucial role of field feedback in creating a responsive learning system

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Expanding access to cell and gene therapies with McKesson’s Joe DePinto

mercredi 11 septembre 2024 • Durée 44:23

Joe DePinto, McKesson’s head of cell and gene advanced therapies, supports patients, providers and payers throughout the treatment journey. He’s particularly passionate about helping patients get access to groundbreaking therapeutic interventions. Maria Whitman gets his perspective on the current state of cell and gene therapy and the promising advancements that can ensure more patients receive these treatments.

Highlights include:

Why strategic partnerships and digital information are critical
How McKesson is working to improve patient access and support
The need for standardization and data transparency

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Future focus: How the AHA is tackling cardiac health and more with Juliana Crawford

jeudi 22 août 2024 • Durée 39:40

If we want to make change in healthcare, we can’t take a one-dimensional approach. We need a multifaceted plan. Having just celebrated its 100th anniversary, the American Heart Association (AHA) is pursuing that vision. Maria Whitman talks with Juliana Crawford, EVP of emerging strategies at the AHA, to find out how the association is thinking about how policy, science and consumer education can fit together in a broad approach to solving healthcare problems.

Highlights include:

How the association is shaping its role as a convener to work more broadly to solve healthcare problems
Why improving health literacy is a key step in improving patient experience
Why it’s important to take a lifelong view to improve cardiac health for women
Why community involvement and partnerships are key to addressing health equity gaps and barriers related to social drivers of health

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Advancing pharma research for everyone: The clinical site perspective

mardi 9 juillet 2024 • Durée 43:08

Clinical trial sites are important players in biopharma’s success. In this episode, we hear from site experts Lauren Wall of the University of Chicago and Caroline Smith of Charter Research on how pharma can forge successful partnerships. While good communication, transparency and collaboration are key, they also discuss how investing in site engagement and understanding the challenges and needs of sites can improve the clinical trial process.

Highlights include:

What sites have learned about recruiting diverse cohorts of patients
What kinds of companies are doing site engagement successfully
Why it’s important to keep patients at the forefront

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