Traffic Sources – Détails, épisodes et analyse

Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. 

Notables:

Changes to the YouTube Partner Program: 
“Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.” 

Read more on Social Media Today

Google is in trouble with some of its advertising practices. Read more on The Verge.

We're back after a no so long hiatus between episodes. 

Let's talk CTV!

What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. 

Did you know that YouTube is the leader in CTV? Crazy huh? 

In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something.  We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing! 

Link dump: 

• YouTube 2023 mission: finding new ways to monetize with AI tools.
• Nearly half of YouTube viewership is now on TV.
• Some creators share their results on the first few months of SHORTS monetization.
• Pixability expanding into YouTube CTV...guess why

It’s been a minute since we sat down to record a podcast. Tom’s youtube channels have been going through a rough patch, and Tom is feeling “Meh” about the whole thing! 

In this episode we discuss:

• CMS or “Content Management System”  the holy grail for YouTube channels and channel managers. Carlos managed to get himself 2 CMS’s. He shares his experience using it and what you should and shouldn’t do!
• The YouTube Class Action Suit in the UK regarding Kids Content.
• Views seem to be down across a wide spectrum channels.
• YouTube TikTok is launched, how will it be integrated into the app and will it feel tacked on?
• New YouTube Channel Layout Update. 
• YouTube's new Age Restriction policy's

Show links!!

Shaping Your Content Using Data with Gwen Miller

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

***Pre COVID-19 Recorrding***

Tom announces he’ll be speaking at Trafficking Conversion Summit in San Diego headlined by The Terminator himself,  Arnold Schwarzenegger! Tom is also working on the biggest pitch of his life! Cross your fingers! 

Carlos returns to Just For Laughs, working with them on youtube, as well as learning the TV distribution side of the industry. 

In this pre-COVID 19 interview,  Carlos interviews  Bob Jennings, - Executive Producer & Digital Content Strategist. He advises creators and develops business opportunities beyond YouTube. Bob also used to write and was the voice of the arrogant yet insecure Grapefruit on the American live-action/animated comedy web series Annoying Orange!

Show links!!

• Bob Jennings
• Twitter: @bobjenz
• YouTube: bobjenz
• Facebook: Bobjenz
• Instagram: bobjenz
• Annoying Orange

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

Tom spices up his studio for the lockdown to accommodate all those Zoom Meetings. 

Carlos shares the office with his wife and their “Corona Virus Gym!”

In this pre-COVID 19 interview,  Carlos interviews Gwen Miller, VP of Content Strategy for Kin, a digital media and entertainment company that inspires women to discover and create the life they want.

 Show links!!

• Gwen Miller
• Kin Community

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward.

Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic.

Carlos’ much, much much, better half successfully launched “Phlywheel” a digital marketing platform with agency experience, without the agency price tag! 

Tom sits down with Paul Sampson, LICKD license premium music for your YouTube videos, use songs from chart-topping artists like XXXTentacion, Charli XCX, and many more, pre-cleared and make money from your videos as well... What?!!

Show links!

• Follow Paul Sampson Linkedin - https://www.linkedin.com/in/paul-sampson-74977bb/
• Definitely visit LICKD, the world's only commercial music licensing platform for social video. - https://lickd.co/

Other content to check out: 

• The OG YouTuber Hank Green was on the Recode Media podcast and gave his thoughts on YouTube and TikTok.  Hank Green on everything YouTube, Tik Tok, podcasting, and Montana - https://podcasts.apple.com/ca/podcast/recode-media/id1080467174?i=1000485147653

• Phlywheel has been launched. Get digital marketing agency experience, without the agency price tag. Visit Phlywheel.com - https://phlywheel.com

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos on Linkedin https://linkedin.com/in/carlospacheco

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym!  Tom finally gets his hot tub!  Yes, you read that right!... it makes sense since he’s in a world of copyright claims, disputes, ownership conflicts with his new movie channel  The Midnight Screening.

As if that’s not enough to deal with, Tom decides to launch a new podcast called The Pro Channel Manager Podcast, aimed at pro YouTubers and professional channel managers looking to level up their skills. Covering topics such as keyword research,  rights management, channel audits, interviews, and much more. 

Lots going on in YouTube land as YouTube continues to clean house, demonetizing and canceling YouTubers. YouTube has temporarily suspended ads on all three of Shane Dawson channels. Liza Koshy & David Dobrik have apologized for making racially insensitive jokes in past videos. Jenna Marbles announced she’s quitting Youtube… whew, where’s that hot tub?

Show links! 

• The Pro Channel Manager Podcast
• The Midnight Screening YouTube Channel

Some past episodes that we mentioned during the show that you might want to listen to. 

• What is Viewer Satisfaction?

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM’s are back up and stabilizing, everyone’s happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic. 

After a little poking around, a post on Reddit and with the help of TubeBuddy’s channel metrics tool, Carlos noticed quite a few channels are affected. The boys put on their tinfoil hats and discuss YouTube’s new “Viewer Satisfaction” metric and its effects.

Tom launches The Midnight Screening, his new youtube channel, a “Movie” channel no less, and is already victim to a takedown! 😒

Carlo’s baby, Just For Laughs hits 10 million subs. Now he wants his own trophy.

Show links! 

• Carlos's question on Reddit
• An Insiders Guide To Satisfaction On YouTube
• The Midnight Screening YouTube Channel

Some past episodes that we mentioned during the show that you might want to listen to. 

• Getting Ready for Quality Watch Time

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide & podcast editing by Joe Pacheco

We’re on week 8 of lockdown and like many out there we’re dealing with cabin fever and anxiety of what’s happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working. 

Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos’ insights that were used in Chris Stokel Walker’s article concerning ad rates fluctuations caused by advertisers cutting back during the pandemic. 

Show links! 

• One Zero’s As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting
• Chris Stokel Walker’s book - Youtubers: How Youtube Shook up TV and Created a New Generation of Stars - https://amzn.to/3gGRyCgv

Some past episodes that we mentioned during the show that you might want to listen to. 

• Not So Little Monster of YouTube Audiences
• Creating a SAfe Streaming Environment for Kids with Kidoodle’s Brenda Bisner
• Tubular Trends with Denis Crushell

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

Hello video insiders! Hoping that you're keeping safe and sane. Like many of you, we’re just keeping on, keeping on doing our work, plugging away during these quarantine times.

This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview.

James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company's strategy, sales, and business development efforts.

James was employee number 5 at Channel Factory where he helped grow the video ad tech company to 40+ employees. He’s also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives.

James is a fellow podcaster, actually one of the OG in the online video ecosystem with the All Things Video podcast.

Join us as we discuss James’ career from hosting All Things Video, Channel Factore, and Paladin Software.

- How Paladin is different from the competition in the influencer marketing space.
- James’ view on the current state of influencer marketing.
- What’s changed in the landscape for online influencers.
- James’ take on influencer video platforms to watch. Is Instagram on the way out?
- What to expect in regards to direct monetization on social video platforms.
- His thoughts on the history and current state of YouTube multi-channel networks.

..and his new venture, Measure Studio which is a beautiful analytics tool for Facebook, YouTube, and Instagram that's an affordable solution for independent online creators and influencers.

Show Notes:

- Measure.Studios Social video analytics
- Paladin Software
- All Things Video Podcast 
- James Creech on Linkedin

**The Video Insiders Podcast is available on all major podcast players. Visit [VideoInsiders.fm](https://videoinsiders.fm) here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels.

Click here for a special offer for Video Insider listeners.

Follow us on Twitter. Tom is @channel_fuel and Carlos is @carlospache_co](https://twitter.com/carlospache_co).

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco