Trades Secrets: Contractor Marketing – Détails, épisodes et analyse

In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025.

“People don’t realize YouTube is the world’s 2nd largest search engine” - Carl Kwan (a quote from today’s episode)

Episode Highlights:

• Video Marketers vs Videographers
• 4 types of videos to create in 2025:
  • Business Introduction Video
  • FAQ Videos
  • Introduce Services
  • Testimonial Videos

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: 

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As 

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com 

Find out how we can help you grow your business: https://elevmarketing.com/ 

Read about the latest in the field: https://elevmarketing.com/blog/ 

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more about effective marketing practices, this is the episode you’ve been waiting for.

Episode Highlights:

• TIP #1: Get your house in order before you do anything.
• TIP #2: Track everything (including acquisition channels)
• TIP #3: Invest in a quality website.
• TIP #4: Google Business Profile (GBP) is the most important social profile you’ll ever own. 
• TIP #5: Consider Google Local Service Ads - Test this option if available in your area. 
• TIP #6: Images and video are key to telling your brand story.
• TIP #7: Build a brand! 
• TIP #8: Don’t go cheap on website hosting. 
• TIP #9: Choose your primary service and optimize for that service. 
• TIP #10: Identify the goals of your marketing efforts. 

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: 

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As 

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com 

Find out how we can help you grow your business: https://elevmarketing.com/ 

Read about the latest in the field: https://elevmarketing.com/blog/ 

Connect with us on social media:

• https://www.facebook.com/elevmarketing
• https://twitter.com/elevation_mktg
• https://www.instagram.com/elevationdigitalmarketing/
• https://www.instagram.com/tradessecrets/
• https://www.linkedin.com/company/elevation-marketing-company/ 

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.

Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution.

We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business.

If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss!

Episode Highlights:

• In the first year of her business, Roofing Revolution, Erika hit $500K in revenue
• Keys to Erika's success
• Her approach centers around reliable service, communication, underpromising, and overdelivering
• Erika offers a personalized, authentic touch not just automated marketing tactics
• And so much more!

Connect with Erika Smith:

LinkedIn - https://www.linkedin.com/in/erika-smith-84418a12/ 

Text - (720)-427-9555

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: 

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As 

Find out how we can help you grow your business: https://elevmarketing.com/ 

Read about the latest in the field: https://elevmarketing.com/blog/ 

Connect with us on social media:

•  https://www.facebook.com/elevmarketing
• https://twitter.com/elevation_mktg
• https://www.instagram.com/elevationdigitalmarketing/
• https://www.instagram.com/tradessecrets/
• https://www.linkedin.com/company/elevation-marketing-company/ 

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads.

We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls.

If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these must-have digital marketing plays for your plumbing business!

Episode Highlights:

• Optimize your Google Business Profile
• Create an explainer/service video
• Launch a review campaign 
• Become Google Guaranteed 
• Run Google Guaranteed Ads

Find out how we can help you grow your business: https://elevmarketing.com/ 

Connect with us on social media:

•  https://www.facebook.com/elevmarketing
• https://twitter.com/elevation_mktg
• https://www.instagram.com/elevationdigitalmarketing/
• https://www.instagram.com/tradessecrets/
• https://www.linkedin.com/company/elevation-marketing-company/ 

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity:

 Your Brand's Foundation:

Learn how your brand communicates without words, logo variations, color palettes, and typography.

Adapting Online:

Discover strategies to engage your digital audience effectively.

The Power of Storytelling:

Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability.

Key Storytelling Aspects:

Explore emotional resonance, visuals, customer stories, and more.

How-To Guide:

Master the storytelling process, from exposition to conclusion.

Join us with special guest Britt Sawyer for valuable insights into contractor marketing. Subscribe for industry-changing tips!  #ContractorMarketing #Branding #StorytellingMarketing

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess.

First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route.

Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing, launch a compelling reviews campaign, tap into the potential of email marketing, and secure your business with Google Guaranteed and strategic ad campaigns.

Drawing from comprehensive research and insights from Ahrefs, we explore a wealth of strategies tailored specifically for plumbing companies. Uncover the nuances of SEO, proven marketing strategies, website upgrades, social media growth tactics, and the impact of content marketing.

In addition to these expert insights, we provide a detailed breakdown of the top three blog topics that could set your plumbing business apart. From maximizing visibility through SEO strategies tailored for plumbing businesses to leveraging PPC for accelerated growth and elevating your brand through strategic content marketing, we cover it all.

Lastly, for plumbing entrepreneurs eyeing a revenue sweet spot between $2M and $5M, we present a strategic breakdown of marketing investment priorities. Discover the recommended order of importance, from local SEO dominance and website optimization to CRM systems, online reviews, targeted digital advertising, content marketing, and more.

Tune in to gain a comprehensive understanding of how to navigate the dynamic landscape of plumbing business marketing, seize opportunities in 2024, and carve out a strong, competitive edge in the industry.

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run?

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success.

Join us as we uncover the key strategies and insider tips that have made Randy a standout figure in the contracting world. From establishing a strong online presence to leveraging social media, Randy shares invaluable insights that can transform your marketing game.

Randy Brothers is a distinguished speaker, entrepreneur, and author of the acclaimed book, "Start, Build, Grow: A Contractor's Guide to Success." (Find it here). His extensive knowledge and practical approach make this episode a must-listen for contractors looking to level up their marketing efforts.

For those eager to further their education, Randy also heads The Roofing Academy, an invaluable resource for contractors seeking to refine their skills and business acumen. Explore The Roofing Academy here and take a step towards building a more successful contracting career.

Tune in now and gain access to the trade secrets that could revolutionize your marketing approach!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is internationally recognized for SEO and earned media. Matt also manages over $10 million in advertising budgets for top clients across various industries. He co-hosts the highly acclaimed "SEO Podcast: The Unknown Secrets of Internet Marketing" with EWR Digital co-founder Chris Burres, boasting over 4 million downloads and 55,000 monthly listeners. Additionally, Matt is an Agency Partner with major platforms including Google, Bing, and HubSpot, and brings over 12 years of talent acquisition experience to the table, particularly in the oil, gas, and healthcare sectors. A graduate of Texas A&M Mays Business School, Matt holds a marketing degree and boasts over seven years of Search Engine Optimization expertise.

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life.

Here's a breakdown of what you can expect:

1. Create a Marketing Calendar:
Learn how to structure your marketing activities over the course of the year. A well-organized calendar ensures that your efforts are consistent and aligned with your goals. We'll walk you through best practices and share tips on maximizing efficiency.

2. Set Clear KPIs (Key Performance Indicators):
Discover the essential metrics that will measure the success of your marketing efforts. From lead generation to conversion rates, we'll help you identify the KPIs that matter most for your business. Clear benchmarks are crucial for tracking progress and making informed adjustments.

3. Contingency Plan:
In the unpredictable world of marketing, it's important to have a backup plan in case things don't go as expected. We'll guide you through creating a contingency plan that will keep your marketing efforts on track, even in the face of unexpected challenges.

4. Review and Refine:
After implementing your marketing strategies, it's crucial to evaluate their effectiveness. We'll discuss how to conduct a thorough review, analyze the data, and make informed refinements to optimize your approach for continued success.

Don't miss out on this vital information that will help you take your marketing efforts to the next level in 2024. Hit that play button and let's get started!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.