Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!

Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

💡 What You’ll Learn:

✅ The biggest misconceptions US exhibitors have about UK trade shows

✅ How exhibiting in the UK can be simpler and more efficient

✅ Design and psychology: why UK stands often focus on experience, not just spectacle

✅ Lead capture & engagement tools that are common (and effective!) in the UK

✅ Key differences in drayage, shipping, and setup

✅ Why hospitality, touchpoints, and gamification matter more than ever

✅ How to prepare your team: training, strategy, and pre-show alignment

✅ Using heat mapping and analytics to improve booth performance

✅ The rising importance of sustainability and carbon tracking in UK events

✅ Tips for working with local brand ambassadors to connect with UK audiences

Contact Andy Hickinbotham:

📧 Email: andy@teamtecna.com

🔗 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andrew-hickinbotham-07893744/

🌐 Visit Tecna’s Website: www.teamtecna.com

Connect with Jim Cermak:

📧 Email: jim@tradeshowu.biz

🔗 Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcermak/

🌐 Visit Trade Show University's Website: www.tradeshowu.biz

🌐 Grab our exclusive GOAL SETTING for Trade Shows Course - Small Businesses just $59! https://trade-show-university.trainercentralsite.com/Courses

🔗 Schedule a Free Brainstorming Discovery Call: www.calendly.com/tradeshowu

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!

Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

💡 What You’ll Learn:

✅ The biggest misconceptions US exhibitors have about UK trade shows

✅ How exhibiting in the UK can be simpler and more efficient

✅ Design and psychology: why UK stands often focus on experience, not just spectacle

✅ Lead capture & engagement tools that are common (and effective!) in the UK

✅ Key differences in drayage, shipping, and setup

✅ Why hospitality, touchpoints, and gamification matter more than ever

✅ How to prepare your team: training, strategy, and pre-show alignment

✅ Using heat mapping and analytics to improve booth performance

✅ The rising importance of sustainability and carbon tracking in UK events

✅ Tips for working with local brand ambassadors to connect with UK audiences

Contact Andy Hickinbotham:

📧 Email: andy@teamtecna.com

🔗 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andrew-hickinbotham-07893744/

🌐 Visit Tecna’s Website: www.teamtecna.com

Connect with Jim Cermak:

📧 Email: jim@tradeshowu.biz

🔗 Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcermak/

🌐 Visit Trade Show University's Website: www.tradeshowu.biz

🌐 Grab our exclusive GOAL SETTING for Trade Shows Course - Small Businesses just $59! https://trade-show-university.trainercentralsite.com/Courses

🔗 Schedule a Free Brainstorming Discovery Call: www.calendly.com/tradeshowu

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose.

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://calendly.com/tradeshowu

Lauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place for them to get changed with privacy without having them go into public bathrooms after a sandy day at the beach.

Change Up Kids is a portable changing station that gives kids and families Dignity, Privacy and Convenience.

Lauren attended the MomCon expo (https://www.momcon.co/) for a couple of years as an attendee and saw this event as the perfect place to launch her new product. Thousands of moms attend each year.

She realized being at the right show wasn't enough, so reached out to Jim Cermak of Trade Show University. Jim coached her as she prepared for MomCon and the 5,000 moms that were going to be there. She ultimately made changes to her signage, displays, offers, and engagement questions.

You will love her energy and her story as she shares what worked well and what needs to be improved for the next show!

Connect with Lauren:

• ChangeUp Kids: https://www.changeupkids.com/
• Email: lauren@changeupkids.com
• IG: https://www.instagram.com/change_up_kids/

Training Videos & Tips - Subscribe: https://www.youtube.com/@tradeshowuniversity

Email Jim: jim@tradeshowu.biz

Trade Show PRO Tips - these are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics

Trade Show PRO Tip #1 - Fill your calendar BEFORE the show!

• If you are going to the right show, no matter how big or small, ideal connections will be there.  Could be current or potential customers, vendors, suppliers, or other important connections.
• Remember to make time outside the show hours to connect with these people
• If it’s a multi-day show, reach out and set meetings, breakfasts, lunches and dinners well before the show.  The key is to get on someone’s calendar before someone else does.
• I have seen way too many times people get to a show with every intention of taking a good customer or prospect out to dinner, only to strike out and eat alone. 
• You may have one chance to get with that person face to face, so get creative and max out your schedule. 
• From early morning breakfasts to late-night drinks, the opportunities are plentiful. 
• If someone already has a morning exercise routine, offer to go on a walk or run together while you talk.  Or get a time on the schedule for a few minutes during the day and the show.
• One guarantee – once you get to the show, everyone is bombarded with new opportunities for lunches, dinners, after-hours, and other networking events.
• Even if it’s a one-day show, still take advantage of time before or after the show for a meeting.  Just be sure to book it in advance.
• So go to your next trade show with an absolutely full calendar and you will be blown away by your results!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to another in our series of 5-minute podcast episodes called...

Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today's Topic - Where to Select Your Dinner Location

• If Sponsoring - make sure your location is close OR provide transportation so you are not competing with other opportunities
• Make it easy! Give them an Uber code
• Make it Compelling! Make the venue or food a differentiator!
• Your marketing has to be compelling as well!
• Michael shares other amazing Tips and options

Learn more about Michael Green at www.michaelgreen.com

Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!

• Visit tradeshowu.biz and drop your email on the home page!
• Subscribe at Apple  Google  Spotify

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things?

To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO, an all-in-one digital events and engagement platform. As a successful entrepreneur with a decade of experience in building community software platforms, he has worked with a variety of organizations that help digital and live events to reach a new level of connection.

We Discuss:

• Why we need to build Community throughout our events - before and after
• Why is human connection important?
• Can it be done online/virtually? If so, how?
• How and why to scale?
• And so much more!

Josh's Top Tips:

• Invest in your soft/human skills. They are needed now more than ever!
• Be intentional with yourself and others

Connect with Josh & Learn More about Juno:

• Web - https://junolive.com/
• Josh's LinkedIn - https://www.linkedin.com/in/joshhotsenpiller/
• Juno's LinkedIn - https://www.linkedin.com/company/junolive

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to another in our series of 5-minute podcast episodes called...

Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today's Topic - Branding Your Company with Food & Wine!

• Just like you brand your booth with graphics and your staff with matching shirts, you can use food and wine to match the brand of your company
• Think innovative, creative, fresh - whatever terms match your brand, find food and wine that is described the same way
• Check out Alinea - the Chicago-based restaurant Michael mentioned for a unique experience!
• Michael shares other amazing Tips and options

Learn more about Michael Green at www.michaelgreen.com

Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!

• Visit tradeshowu.biz and drop your email on the home page!
• Subscribe at Apple  Google  Spotify

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.

Stephan is here to share The 7 Steps to Exhibition Success!

Steps 1-3 - Before the show

Steps 4-6 - During the Show

Step 7 - After the Show

1. Have a 1-2 page Written Plan - cover Sales AND Marketing
2. Set 3 Clear Objectives
3. Pre-Show Marketing - 70% online, 30% offline
4. Booth Design
5. Must be Engaging
6. Selling at Exhibitions is Different
7. Make a Plan to Follow up on our Leads - must follow up within 6 days!

Stephan's Top Take Away:

• If you fail to plan, you plan to fail!

Stephan would like to help your business with:

• Organiser sales team training
• Exhibitor 7 steps program

Connect with Stephan Murtagh - The Exhibition Guy!

☎️ Dublin - +353 86 7750420

☎️ London - +44 204 5713018

LinkedIn - https://www.linkedin.com/in/the-exhibition-guy/

Twitter - https://twitter.com/ExhibitionGuy1

📫 stephan@theexhibitionguy.com

Web - www.theexhibitionguy.com

Get a Free Gift to Grow Your Trade Show Results!

Just drop your email on the home page at tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to another in our series of 5-minute podcast episodes called...

Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today's Topic - Booth Talent!

• Going outside your company and bringing in talent to draw attendees to your booth
• Think of authors to do a book signing, celebrities, or even around food or beverage
• Do a wine tasting with a sommelier, a barista to make coffee drinks, food experts to do tastings, and more!
• Food and drink is the ultimate connector!
• Michael shares other amazing Tips and options

Learn more about Michael Green at www.michaelgreen.com

Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!

• Visit tradeshowu.biz and drop your email on the home page!
• Subscribe at Apple  Google  Spotify

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers!

Joe Colangelo is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which has led to the development of Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences - all possible via the data you're already collecting.

We Discuss:

• What are some of the benefits one can expect from Data Analytics?
• What are some ways today's trade show organizers can use data to grow revenue?
• How can the average organizers incorporate data into their everyday lives?
• What is the expected return on investment for event analytics?

Joe's Top Tips:

1. Your events are generating more meaningful data than ever - enable it to work for you
2. Analytics is like exercise - a little bit each day goes a long way to overall event health
3. Behavioral insights is still at its infancy - now's the time to get it working for you

Joe's Top Takeaways:

• It's easier than ever to get data moving across systems and integrated with systems you use every day
• Data turns people into superheroes
• You will see outsized gains that compound event to event by using data - that's the power of compound efficiency

Contact Joe Colangelo:

• Email: joe@BearAnalytics.com
• Web: BearAnalytics.com

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to another in our series of 5-minute podcast episodes called...

Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today's Topic - Making it Fresh!

• Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brand
• Get Creative!
• Don't play it safe
• Make it Fresh
• Michael shares other amazing Tips and options

Learn more about Michael Green at www.michaelgreen.com

Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!

• Visit tradeshowu.biz and drop your email on the home page!
• Subscribe at Apple  Google  Spotify

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress?

My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and Western methods. And today he is here to discuss How to stay healthy and strong and combat fatigue and stress while working the long hours of trade shows.

Keith was born with spinal issues such that Western physicians assured him he would be paralyzed by the age of 13. His mom said it was up to me to prove them wrong. Thanks to the art of qigong (a self-healing meditational art from Ancient China), I'm still mobile and active and finishing a doctorate in acupuncture.

We Discuss:

• What kind of things could a trade show worker do to keep themselves fit on the road?
• How would you approach nutrition for someone who is on the road a lot?
• How would you address fitness from someone who has to stand a lot?
• How can you combat the stress and fatigue of long work hours?

Keith's Top Tips:

• Always keep a positive mindset
• Use simple meditational breathing exercises, which can also help in every day life, to stay healthy and fight fatigue and stress
• Stay hydrated!

Keith's #1 Takeaway:

• No matter what you do in life, there is a way to stay healthy, fit and stress free

Help is Available!

• I am always glad to provide customized workout/health/nutrition plans and teach people how to combat stress and regain their energy

Contact Keith Brewer:

• Email: keith@monkwithoutthefunk.com
• LinkedIn: https://www.linkedin.com/in/monkwithoutthefunk

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to the new series of 5-minute podcast episodes called...

Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today's Topic - The Great Escape!

• After a long day on the trade show floor, don't let your team, your customers, or your best prospects settle for a lackluster dinner, or to just head back to their hotel room
• Plan an after-hours Escape!
• A memorable event that takes people away to another place
• Michael shares amazing Tips and options

Learn more about Michael Green at www.michaelgreen.com

Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!

• Visit tradeshowu.biz and drop your email on the home page!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview.

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://calendly.com/tradeshowu

Laura and Jim discuss:

Goal Clarity for Event Success: Like trade show exhibitors, event planners must define clear goals for each event to ensure smooth execution and meaningful outcomes. "If you don't have a clear goal, the event is not going to run smoothly."

Leveraging the Power of Networking: Facilitating connections between attendees is crucial for a successful event. Woods highlights the importance of dedicated networking time, icebreaker activities, and creating an environment that encourages interaction. "That's the lifeline of events is the connections in the networking."

Sourcing for Success: Woods emphasizes the need for strategic venue selection, considering factors like attendee location, accessibility, cultural relevance, and adequate space. "You need to make sure you have enough space and hotel rooms."

Continuous Feedback and Improvement: Pre- and post-event surveys provide invaluable feedback for improving future events. Woods encourages event planners to be receptive to criticism and to view feedback as an opportunity for growth. "Never take anything to heart of what you get back from these surveys."

Theming and Engagement: Creating a memorable event with a strong theme enhances the attendee experience. Woods shares examples of incorporating popular culture references and aligning the theme with the event's purpose.

Connect with Laura:

LinkedIn: https://www.linkedin.com/in/laurab90/

Email: lwoods@jamis.com

Email Jim: jim@tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to the new series of 5-minute podcast episodes called...

Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today's Topic - Reeling them In!

• How to effectively use Food and Beverages to draw people into your trade show booth
• Michael shares amazing Tips and options

Learn more about Michael Green at www.michaelgreen.com

Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!

• Visit tradeshowu.biz and drop your email on the home page!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Data and Reporting Standards for digital events have been needed and missing for many years, and the shift to digital since the beginning of the pandemic made it even more necessary! My guest is one of the leaders to get these standards in place.

Why are they important and what do you need to know about them? Listen in to the entire episode and Share it!

Glenn Hansen is CEO of BPA Worldwide. His team has worked extensively with governmental, media and event industry organizations globally establishing world-class verification standards. Under Glenn's leadership, BPA pioneered trade show attendance auditing in China and expanded its global presence. In 2012 BPA began certifying the event industry to EIC's Sustainable Event Standards and ISO 20121. Now Glenn facilitated a working group creating the data standard for digital events called RSDE, Reporting Standards for Digital Events.

We Dive into the topic of Data standards for digital events and Discuss:

• With COVID and the rush to digital there were unintended consequences. What did you see in that regard?
• What were the circumstances that led you and BPA to think deeper about “standards” for digital event data?
• What are the phases that are being rolled out?
• What is RSDE made up of?
• How will organizers know how to ask for it from their digital event platform?
• How does RSDE benefit DEPs? What’s in it for them?
• What role does BPA play in RSDE initiative and why?
• What can organizers and exhibitors/sponsors do to push this initiative forward?

Glenn's Top Tips:

• Obtaining the right digital event data, in accordance with RSDE, is only the beginning! Savvy exhibitors and event organizers will review the data available to them in detail.
• Then, they’ll utilize it to inform their decisions and gather insights about how to make digital events work (better) for them moving forward.
• Whether you’re exhibiting at virtual trade shows or hosting your own corporate events online, you’ll need to know how effective your efforts really are before you can improve upon them.
• RSDE (the Reporting Standards for Digital Events) is an industry-created standard that empowers professionals, like you, to make smarter decisions and understand how digital events can work better.

Special Download:

• Visit www.rsdeglobal.org to download the standards and users guides and start demanding that digital event platforms are certified to verify they comply with this industry standard.

Get in Touch with Glenn Hansen:

• Email: ghansen@bpaww.com
• LinkedIn: https://www.linkedin.com/in/glenn-hansen-5084a3/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement!

Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell more tickets.

We discuss:

• Features every event website needs
• Common event web mistakes
• Why is it so important for you to keep your event website up to date
• Small, simple changes to improve your trade show website

Francesca's top tips:

• Start by mapping out a user journey for your website
• Create a website that speaks directly to your audience and answers to your audiences's questions.
• Incorporate your event message in the style, the copy and all the elements of your website

Francesca's Top Takeaways:

• Your website should take your visitors on a unique journey/experience. It is possibly, the first experience they will have with your event.
• Your event website should be live and relevant all year round.

Get in Touch with Francesca Balit:

Website: https://bbrwebmanagement.com/

Podcast: https://theeventscast.com/

IG: https://www.instagram.com/theeventscast/

LinkedIn: https://www.linkedin.com/company/76527036/admin/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show!

To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118!

(1) Learn how to END a conversation

• Yes – you heard me! Learn how to END a conversation.
• We’ve all been in those conversations that are going nowhere, or are great but drag on way too long.
• You need a quick and polite way to end the conversation so you can start talking with someone else! For every person you engage with, there can be multiple people that walk by your booth never to be seen again.
• So come up with a quick statement that wraps up the conversation.
• “I don’t want to take away any more of your time from seeing other vendors."
• “Did you get the info you needed?” Then set a follow up if necessary.
• “I love where this is going. Or This seems to be a great fit, don’t you agree? Let’s continue the conversation at dinner. Or Next week.”
• Then teach it to your team!  Time is money especially at a trade show!

(2) Assign each person of your team specific things to do

• So many people quote-unquote know how to work a show. But when you get to the show, it seems like everyone is doing the exact same thing – they show up and wait for people to come to them.  And when there’s down time, they check their phone, talk with other co-workers, or even disappear.
• You are there to work the show – not do day job stuff!
• Give them something specific to do!
• Have one or two people responsible for engaging attendees, and then others that are there to answer indepth questions or give demos.
• Have someone responsible for replenishing the literature and giveaways and making them look good. Have someone go around the show and snap pics of competitive booths.  There’s a ton of things you can do!  If you need ideas, email me at jim@tradeshowu.biz and we can set up a call.
• When you are rocking and rolling, you can have an amazing flow going on in your booth with each person doing their job.  IF you strategize ahead of time!

(3) There’s some items you shouldn’t rent

• Don’t mean to upset the furniture rental people out there, but there are just some things you shouldn’t rent. 
• Look I’m cheap!  I like keeping money, so keep that in mind.
• Chairs for your booth staff (NEVER). 
• If you have a booth large enough to have a meeting space, then you can have chairs.
• Table
• Trash can
• Vacuum service
• TV/Monitors
• Unless these items are part of an overall look that you will be investing in one time, better to purchase!

(4) Make strategic connections BEFORE the show

• You can start the show cold and hope you make great connections with people at your target companies OR you can start making those connections ahead of time and have a full calendar with those dream contacts!
• Use LinkedIn or other social sites
• Check the show site or registration list
• Pick up the phone!

(5) Have a specific plan for the slow times

• There are times it’s going to be slow. But we never plan for it. We just sit there and complain!
• There are a ton of things you can do when it’s slow and have these planned out and discussed with your team.
• Everyone should have list of customers or booths to visit
• Competitive research
• Networking
• Talk with the show organizers
• Start packing up some things – NOT TEARING...

We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare?

Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives.

We Discuss:

• The keys to transitioning from our careers to 'post-corporate' life
• Retirement, self-employment, or volunteering
• Determining what you really want to become and why
• A simple step-by-step approach to getting started
• What is Loss of Identity?

Gary's Top Tips:

• Understand the power of choice - consciously choosing what you want to be, do, and have allows you to craft a life of meaning and purpose
• To transform your life you need 3 things:
• 1. Desire - a clear vision of what you want to become
• 2. Hope - the belief that becoming that person will give your life meaning and purpose
• 3. Grit - Identifying and working relentlessly to develop the skills, knowledge, attitude and habits to become the person you desire

Gary's TWO Special Offers!

• Free 20-minute call to discover how you can create more "I want to" moments in your life.
• Sign up for free 'Stronger Action Guide' to help you create a victory mindset and take action even during the toughest times
• Both available at www.MyRetirementMission.com

Get in Touch with Gary Wilkin:

Web: www.myretirementmission.com

Email: gary@myretirementmission.com

LinkedIn: https://www.linkedin.com/in/garywilkin/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

What is Social Audio, and can it really be the Future of the Internet? Today's guest seems to think so!

G. Mick Smith, PhD is a digital marketer, executive, voice actor, recovering academic, and the host of the Doctor of Digital podcast. Mick currently resides far from the madding crowd in sunny California enjoying his parent's first new car, a 1957 Buick Special, hiking, music, reading, and writing.

We Discuss:

• What is Social Audio?
• How can businesses benefit from social audio?
• Should companies consider podcasting?
• What resources are available?

Mick's Top Tips:

• If listeners have never consider podcasting before now is the time for producers, planners, sponsors, and exhibitors should consider.
• Social Audio is the future of the internet, and podcasting is key to the growth

Special Offer from Mick Smith:

• Complimentary website analysis vs. competitors

Get in touch with Mick!

• mick.smith@wsiworld.com
• 619.389.3636
• mick_wsi_world & burningamerica on IG

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Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations.

On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group.

We Discuss:

• What common themes are you seeing/hearing right now with the variety of clients you are working with?
• Why Human-to-Human? What does that mean?
• Are you bullish on the future of events, trade shows, gatherings, etc?

Tim & Danny's Top Tips:

1. Exhibitors - New methods and thinking needed to meet audiences where THEY are.

2. Planners - Opportunity to unlock the inner data geek - grow an addiction to people insights

3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needs

Top Takeaways:

1. Experience design is dead. The future is guiding transformation

2. We need to do better at understanding the people we are designing for.

Connect with Tim & Danny:

Email: timothy.simpson@maritz.com, danny.hardman@prg.com

LinkedIn:

• https://www.linkedin.com/in/timothyrsimpson/
• https://www.linkedin.com/in/dantonhardman/

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Subscribe at your favorite platform

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Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Adding just ONE person to your booth staff can possibly double or Max Out the number of leads you get at your next show! That person is a trained Brand Ambassador.

To educate us all about Brand Ambassadors are Al Schuster and Stephanie Crawford of Polaris Brand Promotions, a nationwide promotional staffing agency. Al is President of Polaris, and Stephanie is the Client Relations Manager. Together they bring decades of staffing industry experience.

Today we are discussing The benefits of utilizing Brand Ambassadors for trade show booth staffing.

We Discuss:

- What services do Brand Ambassadors bring to trade show and convention exhibitors?

- What should exhibitors look for (skills, experience & personality) from brand ambassador talent?

- How can a company benefit from utilizing brand ambassadors at their trade show or convention booth?

- What questions should Exhibitors ask to find the right Brand Ambassador for them?

Al & Stephanie's Top Tips:

- Hiring brand ambassador talent will save you time and money over recruiting, interviewing, hiring and training yourself.

- You’ll miss 90% of your attendee leads if you engage in long conversations instead of focusing on lead gathering.

- Create an EXPERIENCE for consumers that’s branded to, well… your brand! Don’t just do a business card drop or use cheap branded promo items.

- Looks are important, but what’s more important is having enthusiastic hustlers who engage with attendees.

Top Takeaways!

- The money you invest in hiring an experienced brand ambassador will save you thousands on airfare, hotels, meals, ridesharing and the time that your employees will lose being away from their day-to-day jobs.

- Create a compelling experience to gather as many leads as possible at the trade show or convention.

Get in Touch with Al & Stephanie:

Website: www.PolarisBrandPromotions.com

LinkedIn: https://www.linkedin.com/in/aschuster4379/

https://www.linkedin.com/in/stephanie-crawford-4b427858/

Get a Free Gift to Grow Your Trade Show Results!

Just drop your email on the home page at tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

With the amount of data now available at our Trade Shows, Conferences and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends and more. And with all of this data also comes security and privacy risks.

Today's guest, Brian Scott of ClearTone Consulting, is here to discuss the opportunities and risks for Associations and at our shows.

Brian provides expert CIO services based on a technology career spanning 35 years with the last 20 at the CXO level. He specializes in software development, networking, cyber security, cloud services, data architecture, system integration, IT strategy, and team development. He has 21 years of experience within the exhibitions and trade association markets, is a patent holder in event technology, and a current board director for the International Association of Exhibitions and Events as well as the Center for Exhibitions Industry Research.

We Discuss...

• What are some of the basic mistakes you see associations doing?
• How can execs know more easily what they should be doing for security?
• Are associations really a hacker target?
• Why is cyber security incidents still growing around the world?
• And more!

Brian Scott's Top Tips:

• Get a 3rd party security and privacy assessment! (Turn on the lights!)
• Make cybersecurity an organizational issue, not an IT issue.
• Understand your risk situation.
• Utilize the experts.

Get in Touch with Brian Scott:

www.cleartoneconsulting.com

brianscott@cleartoneconsulting.com

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event!

Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event

1.   Get organized the first night.  Put stuff where you want it, do all ironing, set yourself up for efficiency

2.   Go to the Grocery store.  Save money on meals AND can eat healthier!

3.   Try to keep your regular routines.  Go to bed and wake up at usual times, eat similarly

4.   If you forgot something, call the front desk first before panicking or spending time trying to find a nearby store.  Often the hotel gives amenities for free.

5.   Think of everything you may need to conduct business and bring it with you to the show.  Put in your backpack or tote.  So many times people forget business cards back in their room, or even laptop or phone chargers. Plan ahead and use a checklist!

6.   At the end of a show, if you are heading right from the venue to the airport, know that a lot of other people are probably going to be doing the same thing.  Plan ahead for your ride especially if you have a tight time window to catch your flight!  I have seen wait for over an hour for a ride when its super busy.  So plan ahead, or consider sharing rides with others as well.

7.   If renting a car, don’t wait to refill the tank when you get back to airport.  Often the gas prices are the highest, plus can be very busy.  Fill up further out.

8.   When checking out of your hotel, put lights on throughout your room.  Then go area by area to check that you didn’t forget anything. When the area is clear, turn the light off in that spot.

And when heading home, many of the same travel tips I shared in Episode 144 apply when you get to the airport, so be sure to take a few minutes and check out that episode here - Episode 144 - 17 Tips for Stress-free Travel

That’s it!  What tips do you have?  Please share them with me and I will share

them with the audience on social. 

Connect with me on linkedin or send me an email to jim@tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you need to make the most of the slow times! 8 of them to be exact!

** Please SUBSCRIBE to the Channel - https://www.youtube.com/@tradeshowuniversity **

So when the show gets slow, what i see is people pulling out their phones and start scrolling. Please stop that! When attendees start coming around again, they won't want to stop at your booth.

So here's what you do - create a strategy!

So that means before you go to the show, you have to do your research and figure out what you are going to do when the show is slow. And for those of you at larger shows in the end aisles and the back corners, that means when the show opens! You may not see anyone for a while!

So before I go into the 8 things I recommend being prepared to do when the show is slow, you have to find and research the show floor layout. This is NEEDED for the first 3 Tips:

#1 - Look for booths that can be potential customers

#2 - Look for competitors - spy on them

#3 - Look for potential vendors or suppliers - reach out to purchasing and see what their needs are.

#4 - What breakout sessions should you attend?

Anything else you do before the show? Drop that in the comments. And please subscribe if you're getting value!

#5 - Have someone walk the floor and take pics of other booths for ideas - design, activations, more

#6 - Review with your team goals, scripts, and roles

#7 - Make time to network!

#8 - Give people breaks!

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://calendly.com/tradeshowu

#strategy #tradeshows #events

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved!

The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain...

• What is the Invisible Industry Tour
• Where did the name come from
• Why the Tour is so important
• How You can get involved
• And much more!

To learn more or get involved:

• Email: laura@nationaltradeshowalliance.org
• Web: nationaltradeshowalliance.org
• LinkedIn: https://www.linkedin.com/in/laurapalker/
• https://www.linkedin.com/groups/12543024/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Sustainability and going Green is such an important topic for the Trade Show and Events industry. What does it mean, how can you do it, and what options do you have as an exhibitor?

My guest, Al Mercuro, is the Senior Account Director with Genesis Exhibits, and has done everything from being a lighting tech, to produce concerts, to designing displays for use in the Olympics and the Super Bowl! Plus Al is super involved throughout the industry with many associations and organizations including the National Trade Show Alliance (NTSA).

We Discuss sustainability in the industry, how companies can stay "Green" with their exhibits, and so much more. Check out the episode, and then please share it with others!

Get in touch with Al Mercuro:

Email: amercuro@exhibitsbygenesis.com

LinkedIn: https://www.linkedin.com/in/al-mercuro-4929645/

Web: https://exhibitsbygenesis.com/

NTSA: https://nationaltradeshowalliance.org/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more.

How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America!

Matthew King started Game Show America back in 1996. For the past 26 years, he's been producing events all over the globe. And during Covid, significant changes were made to keep the business running, and that's what brings us here today.

We Discuss using elements of Game Shows and Casinos to Draw Attention to your Trade Show Booth.

Matthew's Top Tips:

• Define your vision of what you want the experience to be (size, level of interaction, type of items to want to give away, is it data gathering, is it hosted or self-run, etc.)
• Make sure what you do fits with and enhances your branding
• Build your booth around the interaction. Keep it simple. Have fun with it!

Matthew's SPECIAL OFFER:

• For Trade Show U listeners, we're offering a 10% discount, even if you listen to this a year from now. Our goal is to help you be the best booth at the show.

Get in Touch with Matthew and Game Show America:

• www.gameshowamerica.com
• 719-257-8366
• play@gsapro.com
• They're on Facebook, Instagram, LinkedIn, and YouTube

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify!

A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting edge event technology through his company Showplans, as Director Digital Products at Freeman and CEO of ops-tech leader, FFAIR.

We discuss:

• How to Focus on simplifying the pre-show experience for your exhibitors
• Creating the experience of a partnership with your event
• How to make sure exhibitors will turn up to the show already having had a great experience
• And so much more

Adam's Top Takeaways:

• Put yourself through your pre-show exhibitor journey.
• Give priority to simplifying the exhibitor pre-show processes over your own.

Get in Touch with Adam Jones!

• Website: ffair.io
• Email: hello@ffair.io
• Book a demo: https://www.ffair.io/book-a-demo

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. And having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential!

The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition engagement company based in Manchester, UK. Lee is also an international speaker, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the leading go-to source for attendee engagement and lead generation strategies for global tradeshow exhibitions.

We Discuss:

• Why is it important to select the right booth staff?
• What personal qualities would you look for?
• Why is it important to know your target audience?
• What are the key job roles in the booth and how do they differentiate?
• Why does this matter when it comes to selecting people?
• And Much More!!

Lee's Top Tips:

1. Know your target audience
2. Identify what key job roles and key tasks are needed in your booth
3. Have a staff selection process
4. Set activities and expectations
5. Motivate and reward your team
6. People buy people, so start the exhibiting process by selecting your team first before everything else

Special Offer from Expo Stars:

• Ebook - How to Manage and Motivate Your Booth Staff on-site.

Get in touch with Lee Ali:

• LinkedIn - leeali5
• www.expostars.com
• lee@expostars.com

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?

To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.

We Discuss:

• Why is it so important to have a written plan, isn't it ok if we have it in our head?
• What benefits are there of working with a coach?
• Creating Goals and Metrics
• Decision Making based on Data

Rob's Top takeaways:

• By having a written plan you are more likely to achieve success.
• Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan.

Rob's Offer for Trade Show University listeners:

• Free 30 minute Discovery Call to discuss business Vision, Goals & Issues

Get in touch with Rob Wentz of 1Direction Strategy:

• Website: www.1dstrategy.com
• Email: rob@1dstrategy.com
• Phone: 855-262-2413 ext.2
• 1Direction Strategy - Team Wentz on Facebook, Instagram and LinkedIn

BINGE ON MORE EPISODES of TRADE SHOW U!

• Easy to find the Topic you need!
• Every Episode sorted by Category
• Visit tradeshowu.biz/episodes

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

The inclusion of Real Time Visibility technology within the Live Event space has been a game changer for shipping. Exhibitors and Exhibit Houses now have the ability to monitor the conditions of a tracked asset that are critical to our deadline driven industry.

To lead the discussion is Dave Brown, a 31 year Tradeshow industry veteran with 20+ years as a supplier to the trade. Dave has worked at several Exhibit Houses with experience in Sales, Operations, and Executive Management. Dave is now an account executive with Tive, and joined them to provide a solution to some age old problems in the industry....like - where's my crate?

We discuss:

• The assets exhibitors and exhibit houses should be tracking
• What are the benefits to exhibit houses
• Creating a simple criteria as to why, when, and what you will Track
• And much more!

Contact Dave Brown:

• Email: Dave.brown@tive.com,
• Website: Tive.com
• LinkedIn: LinkedIn.com/in/1davidsbrown

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips.  I travel a lot and I know that some people only travel once a year to a big show, and some a few times.  But even if you’re a travel warrior like me you may get some new stuff to try out.

This is TRAVEL TIPS #1 focused on "getting there" – the planning, the preparing and the journey.  TRAVEL TIPS #2 will be tips for once you’re there. 

-------------------------

Did you like these Travel Tips? Or do you get value from these podcast episodes?

Please support the work of Trade Show University podcast!

CLICK HERE -->> https://www.buymeacoffee.com/tradeshowu

-------------------------

1.   Get to the airport early – use the 2 hour rule the airlines tell you

2.   For carry-on size bags…Check your bag at the gate vs keeping it with you

3.   Invest in TSA Precheck

4.   When going through security, put your phone and anything in your pockets into your backpack or purse.  DO NOT use the little trays to put small items!

5.   Get on the loyalty program for all travel partners

6.   Make your reservations early! 

7.   Pack comfortable shoes, and make sure they are broken in!

8.   If you’re going to be working to set up your booth, bring some extra grubby clothes

9.   Use a checklist! 

10.  Bring a reusable water bottle

11.   Don’t have to sit at your gate the entire time you’re waiting for your plane to board.  Find an empty gate or quiet spot where you can sit in a more relaxed and quiet atmosphere.

12.  Plan food for longer flights and in your room

13.  Bring cash for tips for drivers, hotel housekeeping staff and others who don’t take credit cards

14.  Find hotels that have breakfast included

15.  Invest in a good neck pillow and noise cancelling headphones

16.  Be patient and polite! 

17.   If driving, get a toll-pass device to minimize time and save money!

WHICH IS YOUR FAVORITE TIP?

Connect with me on LinkedIn and let me know! https://www.linkedin.com/in/jimcermak/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Millions of people use LinkedIn for their business. Turns out most are not very effective in building true relationships like they'd like.

To help you fix how you're using LinkedIn - especially for your events and trade shows - is Troy Hipolito, the Not-so-boring LinkedIn Guy! Troy is also the owner of The Troy Agency, a LinkedIn influencer, and the creator of the LinkedIn Accelerator.

In this episode we discuss...

• How to use Dating Techniques to build real business relationships
• Common mistakes people make
• The number of touch-points you need to make with contacts
• And so much more!

Connect with Troy Hipolito:

LinkedIn: https://www.linkedin.com/in/troyhipolito/

The Troy Show! - https://www.linkedin.com/events/6836041181235818497/

The Troy Agency - https://www.thetroyagency.com/

Did You Get VALUE from this Episode??

Then how about Buying Me a Coffee!

Visit: https://www.buymeacoffee.com/tradeshowu

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!

Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.

Tradeshow Hacks to Improve ROI

1.   Tell people you are going

2.   Exhibit with a plan and share the plan

3. Follow up and Speed wins

4.   Stand out in a good way

Don's top tips & takeaways:

• Follow Up after a tradeshow. Otherwise don't go.
• The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability.

FREE Resources from Exhibit Associates:

Visit - https://www.exhibitassociates.com/insider

Contact Don Jalbert:

don@exhibitassociates.com

913-980-4166

SHARE THE VALUE OF THIS PODCAST!

If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://tradeshowu.biz/services

Join Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients in the Events & Entertainment space. Her app Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.

We Discuss:

• Effective Event Marketing
• What should organizers consider when choosing a ticketing platform?
• What are the most effective ways to boost ticket sales for trade shows?
• How to make sure the right audience attends?
• Trends in the trade show industry that planners and exhibitors should keep an eye on?

Ashley's Top Takeaway:

The importance of choosing a flexible ticketing system that aligns with their trade show's needs, combined with effective marketing and networking strategies, to drive attendance and maximize the value of their event. The message should be that strategic decisions in both technology and personal interactions are key to a successful trade show experience.

Connect with Ashley Stanford:

• ashley@ashleyncline.com
• TicketSocket.com
• AshleyNStanford.com
• LinkedIn: https://www.linkedin.com/in/ashstanford/

Mentioned in this episode:

Exhibitor Expert Review - exclusively from Trade Show University

Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer with an innovative product on to share his success story at a huge industry show with over 70,000 attendees!

Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Tagline is Better for you, better for the planet.

We discuss: 

• How helpful is having a plan in preparing for this event?
• What other tips or tools did you use to prepare?
• Many people give out logo'd items, but you didn't go the normal route. What did you find, and did it work?
• What were some of the things people found interesting or innovative at your booth?
• What else did you incorporate in your booth to attract attention?

Steve's Top Takeaways:

• KBIS is the biggest event in our industry and was worth every penny we spent on it. Find the one for your niche and participate! Go all -in, having a 20'X 10' booth was extremely valuable over the 10' X 10' booth we initially reserved.
• Make everyone that visits your booth feel good about themselves, it paid off for us in spades.

Special Deal from Nasoni

You can find some of the best deals on award-winning Nasoni fountain faucets on Wayfair! Just type Nasoni in the search bar on Wayfair or Wayfair Canada, and you'll find great deals.

Get in touch with Steve Waddell:

Email: info@nasoni.com

Website: www.nasoni.com

Instagram: nasoniff

LinkedIn: www.linkedin.com/company/10014679

Facebook: https://www.facebook.com/NasoniFF

SHARE THE VALUE OF THIS PODCAST!

If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Are you maxxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event...as long as you have the right strategy!

Helping shine a light on the potential of Google Business Profiles and share strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick with GlitterGirl Media, a boutique social media marketing firm in Akron, Ohio that was born out of Heather’s affinity for helping small business owners find new, creative and engaging ways to market their products and/or services to their target audiences via social media.

We discuss:

• How important is it to have a Google Business Profile?
• How does the listing benefit a business?
• How to Claim your Google Business Profile
• How to fully optimize your listing
• Why you should be active on Google to drive your ranking

Heather's Top Takeaways:

• Google Business Profiles can be more important than your website
• You can (and should) post on your Google Business Profile just like you do on other social media platforms

Special Offer!!

GlitterGirl Media offers a Google Business Profile Optimization Service for those who could use help to ensure being found easily and quickly

Get in touch with Heather Taylor:

• Social Media (Facebook, IG, LinkedIn),
• Web: www.glittergirlmedia.com
• Email: heather@glittergirlmedia.com

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level!

Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational design strategies.

We discuss:

• How to increase event engagement and exhibitor ROI using gamification and motivational design.
• How do you define gamification and how are you seeing it being used in the event space?
• What is motivational design and how can it help tradeshows?

Jeff's Top Tips:

• Event professionals - use gamification and motivational design strategies to increase engagement and ROI for all stakeholders
• Sponsors and Exhibitors - become part of the motivational design framework and generate more leads

Jeff's Top Takeaways:

Combining gamification and motivational design will:

1. Increase tradeshow registrations

2. Increase engagement

3. Increase exhibitor and sponsor ROI

*** SPECIAL OFFER!!! ***

• 10% Incentli discount if you mention you heard about us on this podcast.

Contact Jeff Campbell

jeff@incentli.com

** Check out our EPISODE GUIDE to quickly find the Trade Show U episode you need!

All episodes sorted by Category - visit tradeshowu.biz/episodes

**SHARE THE INSPIRATION!**

If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Getting the attention of Attendees at Trade Shows, Conferences and Events is tougher than ever. It takes Innovation to stand out from the crowd and make meaningful connections.

Discussing Innovative Best Practices for Exhibitors with me on the podcast today is Evan Babins, Events and Marketing Manager for Klir. Evan has an extensive background in event production and team leading. In his experience, he has had the chance to manage event logistics and technical event production for many world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and Bristol-Myers Squibb, to name a few. Evan has worked in both the live, hybrid, and virtual event spaces honing his craft as top tier event industry trendsetter. Evan has been included in both BizBash Top 250 Event Professionals and Special Event Magazine’s Top 20 Young Event Pro’s To Watch lists.  

We discuss:

• How to keep attendees coming back to your booth
• Cool technology options for your booth
• Changing your booth during the show
• The importance of Conversions and Cadence
• Standing out by being different
• And so much more!

Evan’s Top Takeaways:

• Have an effective Follow-up plan in place and ready to execute
• Start planning for the next show right away
• Progress forward as an exhibitor
• Leave your attendees with Value

Connect with Evan Babins:

Instagram - @evanbabins

LinkedIn - https://www.linkedin.com/in/evanbabins/

** Check out our EPISODE GUIDE to quickly find the Trade Show U episode you need!

All episodes sorted by Category - visit tradeshowu.biz/episodes

**SHARE THE INSPIRATION!**

If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO).

Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor in chief. After that, she served as editor-at-large for Trade Show Executive for 10 years.

We Discuss:

• What's happening at SISO
• Trends in the industry
• Danica's recent trips to PCMA, PGA Show and Winter Fancy Food Show

Key Takeaways:

• Independent show organizers are moving forward with shows in 2022, despite Omicron.
• Attendees who are going to shows right now are highly qualified buyers looking for new products and new vendors.
• Small and medium-size businesses--the lifeblood of the economy--are ready to get back to face-to-face and they are growing their businesses by exhibiting at trade shows.
• The trade show industry is already seeing growth in Q1 2022, and it's expected to be up year over year for most sectors.
• The faster that international travel rebounds without restrictions and corporate travel and back-to-the-office strategies are implemented, the faster the trade show industry will grow.

Resources to Check Out:

• SISO CEO Summit in March
• SISO Summer Leadership Conference in August
• Asia CEO Summit in October
• If you are an independent show organizer, you will absolutely find value in becoming a SISO member.

Contact and Follow Danica:

• Web site: www.siso.org
• Email: danica@siso.org
• Social: SISO on Facebook, Twitter and LinkedIn
• Follow Danica on Twitter @danicatormohlen or LinkedIn

Check Out our Sponsor...

Michael Green Food & Wine Entertainment! www.michaelgreen.com

Michael creates & hosts Wine & Food Experiences that build relationships and drive sales!

From Conferences to Offsites, Michael's high energy presentations are informative, highly entertaining and resonate for Years to come.

Find out why CMO firm Chief Outsiders said…

• Michael does much more than develop events – he creates memorable experiences for his clients and their guests.  His expertise spanned all elements from planning to execution.  What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair.  He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. 

Go to WWW.MICHAELGREEN.COM to learn more!

**SHARE THE INSPIRATION!**

If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the...

The experience we have and the experience we put our attendees, exhibitors and sponsors through is more important to our results than ever! In this episode we discuss How to guarantee success for your trade show experience with Lydia Sugarman, founder and CEO of Venntive.

Prior to moving into the online space in 1995, Lydia Sugarman honed her sales skills in diverse verticals, from financial services to travel to entertainment. In the process, she skied the Alps, raced in outlaw bike races in New York, mounted art shows in Moscow and New York, and produced Vin Diesel's first short film. Along the way, she fell in love with email marketing and CRM.

We discuss...

• Surprising statistics about trade shows
• What should you do to not drop the ball on follow-up?
• How planning for a trade show is like planning for battle
• And much more!

Lydia's Top Takeaways:

1. Make sure everyone attending knows their responsibilities.

2. Provide training. Selling at a trade show has its own set of rules, strategies, and tactics.

Free Guide from Venntive:

Download Venntive's free guide with tips for a successful trade show experience, "Before The Show - Trade Show Success Tips"

Visit - https://venntive.com/blog/trade-show-success

Get in touch with Lydia Sugarman:

• Web: https://venntive.com
• Email: lksugarman@venntive.com
• Phone: 917.445.8637
• LinkedIn: https://linkedin.com/in/lydiasugarman
• Twitter: https://twitter.com/venntive

Check Out our Sponsor...

Michael Green Food & Wine Entertainment! www.michaelgreen.com

Michael creates & hosts Wine & Food Experiences that build relationships and drive sales!

From Conferences to Offsites, Michael's high energy presentations are informative, highly entertaining and resonate for Years to come.

Find out why CMO firm Chief Outsiders said…

• Michael does much more than develop events – he creates memorable experiences for his clients and their guests.  His expertise spanned all elements from planning to execution.  What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair.  He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. 

Go to WWW.MICHAELGREEN.COM to learn more!

**SHARE THE INSPIRATION!**

If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge!...

Hybrid Events are transforming and growing...and they're the future! Think you know all about them, just think again. Discussing this important topic and giving tremendous insights is Jen Kerhin, CEO of SB Expos and Events.

Jen has more than 20 years of experience working with association tradeshows Jennifer has a certification in exhibition management (CEM), certification in meeting planning, CMP, an MBA from the Johns Hopkins University, and substantial executive-level association experience. She founded SB Expos and Event s to support the mission of associations by increasing their non-dues revenue through exhibits, sponsorships, and advertising.

We discuss...

• How are virtual expos working?
• What does a hybrid event look like?
• How Hybrid events are making a complete Transformation
• What new opportunities exist for Sponsors
• And much more!

Jen's top takeaways:

• Event technology is transforming into integrated platforms that can handle registration, speakers, expo, in-person and virtual speakers, and LMS.
• Hybrid expos work best with in-person exhibits and virtual advertising or thought leadership sponsorships.

Contact Jen and SB Expos and Events:

Website - discoversb.com

Email - info@discoversb.com

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Introverts (and you know who you are) can find working or attending trade shows, conferences or events to be a bit stressful and overwhelming. Here are 10 Tips and some encouragement for all the Introverts out there to not just survive Trade Shows, but Thrive! And these are for whether you are working a booth or an attendee!

1.     Embrace your fear.  It’s temporary!  It’ll be over soon.  I know it can be stressful to talk to new people.  Know why you’re there. Make connections.  Do demos.  Find new qualified leads. Whatever it is, remember it and embrace it!

• If you’re an attendee – you have to talk to people.  I have been at shows early on where I didn’t want to talk to anyone so just grabbed literature.  The problem was when I got back and started reading through the literature I had so many questions!  Spent way too much time trying to figure everything out.

2.     Be prepared – know your stuff!  Having a script or talking points memorized can help you. Have your opening question ready to say to each person to engage them, and then be prepared to answer their questions.

3.     Practice Practice Practice!!  The more you practice, the more comfortable you will be at having those conversations with attendees.  Plus you’ll avoid stumbling over your words and looking not confident. 

4.     Have Confidence in yourself and your abilities!  Especially when practicing, See yourself as someone who brings great value to your company and to the attendees.  You have important things to say and people need to hear them! 

5.     Know that people want to talk to you.  Everyone at trade shows is there to get results and make connections.  They just don’t know what you have to offer any may not engage with you.  That’s your job!  And if you’re an attendee, it works the same way.  Can’t get the answer to your question if you never ask it!

6.     Act your role. Whatever your role is in the company and in the booth, be that person.  And if that’s tough for you in a public setting, well, You’ve heard fake it till you make it.  Kinda like that.

• My good friend and improv coach Roger Miller told a story about his wife who worked at a restaurant and on Friday nights would wear a nametag that said Sassy. And then she transformed her personality to match that name!
• What would you put on your nametag to give yourself confidence?  Top expert?  Market leader?  Go to guy? Try it out!

7.     Delegate the uncomfortable stuff to others. Put yourself in a position to Win!  Know yourself and know the strengths of the staff.  Figure out the tasks for the show and assign the tasks to the right people. 

• I give a simple and super effective tool to get this done that will help you with every trade show going forward in Episode #2 of Trade Show University – Staffing your booth for success - Listen to Episode 002 Here!

8.     Incorporate things that get people approaching your booth.  Find ways to engage that don’t feel uncomfortable or awkward.  Games, giveaways, spinning prize wheels, or even sponsorship opportunities like bingo cards where people have to get a stamp to fill out a card.  Do things that will naturally get people stopping at your booth so you don’t have to worry about engaging as much.

9.     Figure out what relaxes you.  Trade shows can be long and stressful, especially for the introvert who has

A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison!

Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketing solutions for 40 years. Her previous positions with the Columbus Zoo & Aquarium and Cedar Fair Entertainment were excellent precursors to her role overseeing sponsorship implementation for the Ohio State Fair and the Jazz & Rib Fest and leading creative strategy for hundreds of Fortune 1000 companies.

We discuss...

• How have events changed since the start of the pandemic?
• What types of events will be successful in a post-pandemic world?
• How did the pandemic impact event marketing budgets?
• And more!

Maggie's top Take-Aways...

1. Face-to-face, despite a 2-year hiatus from it, is not going away.
2. Creative strategies and unique and memorable connections with audiences will continue to be important marketing strategies for event marketers.

Request a "Peace of Mind" Candle at no cost:

• Visit: http://www.eventmarketingstrategies.com/peaceofmind/

Connect with Maggie Ellison:

• www.eventmarketingstrategies.com
• mellison@eventmarketingstrategies.com
• Twitter - @marketingmaggs
• Instagram - maggieellison24

----------------------------------

You Set your Goals - Now get 9 Tips to Hit Them in 2022!

Listen to Episode 130 of Trade Show University! CLICK HERE TO LISTEN

----------------------------------

Get the BEST Results at your Trade Shows this Year! Visit tradeshowu.biz/roadmap

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! What can seem like Mayhem at the time can turn out to be an innovative success! Proud to have joining the Trade Show University podcast Terry Matthews-Lombardo, author of the new book Meetings Mayhem - Behind the Scenes of Successful Meetings & Events.

Terry is a veteran professional meeting planner with an alter ego of an industry travel writer. As a working planner, her clients include association, corporate and incentive programs of all shapes and sizes, and as a writer I maintain an entertaining industry-focused blog where I muse about lifestyles, travel, and detours.

Terry takes us into her recently published book, Meetings Mayhem!, which is a humorous but factual look at the serious business of making meetings and events happen.

Terry's Top Tips:

• In this industry, flexibility is key to survival
• Always have a second act
• Stay sincere and active in your own network and keep expanding it to new levels
• You are the author of your own script in life

Terry's Top Takeaways from the Episode:

• Stay open to new opportunities but stay grounded in your roots
• It's not the mountains that we conquer but ourselves [Sir Edmund Hillary]
• Cut yourself some slack as you have to remember that 100 years from now, All. New. People.

Grab Your Copy of Meetings Mayhem!

• Amazon
• Barnes & Noble

How to Connect with Terry Matthews Lombardo:

• www.terrysworldtravels.com
• Email: tml@cfl.rr.com
• LinkedIn - terrymatthewslombardo
• FB/twitter/Insta @tmlwrites

Get a FREE Tips Guide when you Sign up for the Trade Show U Newsletter!

• Visit tradeshowu.biz and sign up on the home page!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://tradeshowu.biz/services

We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.

We discuss:

-- When does it make sense to buy compared to rent?

-- When is the breakeven ROI for buying versus renting?

-- What type of Exhibit program is a good candidate for renting?

-- Case Studies and more!

Chris's Top Tips:

-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow

-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program

-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.

Special Offer from Chris and BlueHive:

BlueHive is happy to offer a 30 minute no charge tradeshow program audit

Contact Chris Dunn:

-- Email: Cdunn@bluehive.com

-- Website: www.bluehive.com

-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/

Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Create Amazing Memorable Events with Michael Green Food & Wine Experiences!

MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!

More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI.

Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual & hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and helping event organizers and marketing professionals transform their events through innovative technology solutions. Jon actively publishes insights on the events landscape and frequently speaks at industry events.

Find out why Jon believes Organizers who coach their exhibitors on how to make the most of their event tech see a 2.5x increase in repeart sponsorship.

Get in Contact with Jon Kazarian:

info@accelevents.com

@accelevents

https://www.accelevents.com

*** Get 52 Top Trade Show Tips! ***

Visit tradeshowu.biz and sign up for the weekly newsletter right on the home page!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

It’s 2022 and that time when we all create goals for the upcoming year.  We are all pretty good at figuring out what we want and what our goals should be.  Maybe even easier when our goals are personal. 

** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals! 

** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!!  Just send me an email to jim@tradeshowu.biz and tell me you want the Goal Setting Workbook. No cost!  My gift to you!   

9 Tips to help you HIT YOUR GOALS in 2022!!

1.     Remember your Why

2.    Write down your goals.  There’s power in physically writing!

3.     Re-read your goals and remind yourself on a regular basis. 

4.     Set milestones

5.     Keep a positive mindset

6.     Persevere - never give up!!

7.     Stay focused

8.     Share with those who will help you achieve the goals, and those who will hold you accountable!

9.     Reward yourself - We get what we incentivize!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!!

Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast!

We discuss tips, tricks and strategies to get the most out of every single show you attend!

Here are the show notes from the original episode...

----------------

James Cermak, host of the Trade Show University Podcast, joins M. Kevin Davis to discuss what you should do to prepare for a trade show or convention like iFLEX, as well as tips to help you make the most of the limited amount of time you have.

Listen and subscribe to the Trade Show University podcast on your favorite podcast platform, or visit www.tradeshowu.biz.

Check out his free “Show Success Road Map” to help you double the results at your next show by visiting: tradeshowu.biz/roadmap

Connect with James Cermak on LinkedIn by visiting:  https://www.linkedin.com/in/jimcermak/

-----

To learn more about how Quick Lube Expert can help you, visit: www.quicklubeexpert.com

To learn more about what M. Kevin Davis has to offer, visit: www.mkevindavis.com

------------

Get a professional review of your exhibit BEFORE your next show! 100% satisfaction guarantee! Send an email to jim@tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity