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TitreDateDurée
TAP 232. How to stand out and get noticed in your local market. An interview with Ann Carden07 Aug 202400:21:10

I'm part of a coaching mastermind group and one BIG benefit is that I get to meet some inspirational entrepreneurs. This week I connected with Ann Carden. Ann is a best-selling writer, podcaster, and speaker who is brilliant at motivating and inspiring others to reach their goals.

You can connect with Ann here

Check out Ann's podcast here

The following is a transcript of the first 3 minutes of our interview 😎

Well, hi, everybody, and welcome back to the show. I'm with Ann Carden, and good morning. How you doing?

Good morning, I am doing wonderful, right? Thanks so much for having me on. Hi, everyone.

And we're about to see you in the world today, Ann.

I am in the United States. I am in the state called Missouri, the Midwest.

Yeah, absolutely. Tell us a little bit about what you do. I'm really excited to have this call because I know that you offer some special ideas around content and what real estate agents can be doing to grow their business and their income.

And I'd love to get into, you mentioned just before we press record about creating multiple income streams. I'd love to learn a little bit more about that. And I'm sure my listeners would as well. So yeah, tell us what you do.

And also tell us maybe how we can reach out and connect with you. What's the easiest way to connect with you?

Yeah, the best way to connect with me is to go to my website at annlcarden.com. There is an L in my in my website, but that's the best way because I have lots of resources there. I've you can really find out a lot.

I also have my podcast there as well, which I go into a lot of marketing and sales strategies and things like that in my and I interview other experts. So my expert in your podcast is also hosted on my website.

So there's that's the best way to reach me or if you want to have a call with me, you can book a call there.

I'll include those links in the show notes. Sounds great. Yeah. So tell us a little bit about what you do specifically.

Yeah, so I have two sides of my business. I've been an entrepreneur for 34 years. This is my sixth and seventh business. I've sold five previous businesses. And I work mainly with people that are experts in their field who want to either start a coaching or consulting program, or they want to monetize in other ways.

So that's one side of my business of people that want to grow and scale their coaching and consulting professional service business. So that is one side. The other side of my business though, is I also help people really stand out in their market, in their marketing, and build really an expert and influence marketing platform.

So they are really seeing at the top of their industry where they can get the best clients, the best opportunities, either playing a bigger game. And so that is the agency side of my business.

Right, right. Well, I'm sure you've made plenty of observations about realtors, as we call them here in North America, or real estate agents. What are some of the things that, well, maybe I could ask it this way.

If you were a realtor, what would you be doing to stand out in your market? Because right now it's so competitive. And we're coming off a little bit of a boom in many parts of the world where there's been a lot of property for sale, and then the number of agents grew, and now there's not as many properties for sale, but there's just as many agents.

 

TAP 231. How to start a massive social media following from zero. An interview with Rachel Adams-Lee06 Jun 202400:24:36

Hi everyone and welcome back to the show.

Special thanks to Rachel Adams Lee for such a great interview!  LOTS of gold here.

BIO: She is a small-town girl making moves! Top 1000 Realtor in the US, multi-passionate entrepreneur & a boy Mama of 3. She runs multiple 6 & 7-figure companies with her hubby and lives life on their terms! She loves helping others tap into their true potential and build the business of their dreams. Facts: Positivity is her jam. You can find her snuggled on the couch in yoga pants, hair in a messy bun with her laptop! She is 5ft tall, love all things social media, is obsessed with having a healthy marriage, and thinks Nutella should be its own food group! Fun fact: She just lost 50lbs postpartum!

Connect with Rachel on Social:

Instagram

Facebook

Youtube

Real Estate Website

Coaching Website

Mailing address: 548 Gibson Dr #200, Roseville California USA. 95678


Here area few topics and ideas Rachel is passionate about:

-My personal journey with self-development

- Social Media Tips to beat the algorithm

-How to grow your following

-How to convert a follower into your next client

- The importance of who you surround yourself with

- Setting personal/professional boundaries

-The value of a mentor

-Time-Blocking

-The power of Positive affirmations

-Creating a powerful morning routine

-Defining a healthy relationship standard

-How to build a life by design

-The importance of systems/scripts in your business

TAP 222. The raw power of personal accountability. An Interview with Athena Brownson17 Jan 202400:35:17

I've just connected with a fabulously interesting woman. Her name is Athena Brownson and she's a realtor from Denver Colorado.

I came away from this interview with so much inspiration and motivation and if you don't mind, I'm just going to brain-dump the ideas and strategies Athena shared right here.

  • Do a regular audit on the 7 areas of your life that matter: self, family, love-life, business, money, health, spiritual.
  • Once a quarter, Athena and her team have an off-site retreat to look at each aspect of the business. What's working and what needs attention
  • Set yourself up with a daily ritual so you know what's coming
  • Inspire and motivate your brain and outlook with a daily workout
  • Junk in-Junk out! We need to be careful what we listen to and watch. Is the content we consume each day helping us or hurting our prospects of growing and getting more out of life?

Athena's website is: www.athenabrownsonrealtor.com

Facebook: www.facebook.com/AthenaBrownsonRealtor

TAP 132 These agents have some cool ideas to share An Interview with Lisa B06 Dec 201800:27:53
A brief summary of this episode
TAP 131 How to build a massive following on Facebook An interview with Scott Lachmund10 Nov 201800:59:07
A brief summary of this episode
TAP 130 How To Make Your Property Management Business More Successful An interview with Kasey McDonald02 Nov 201800:36:02
A brief summary of this episode
TAP 129. How To Win The Listing and Other Cool Ideas. An Interview with Dan Smith.22 Oct 201800:30:01
A brief summary of this episode
TAP 128 Conrad Black on Real Estate Marketing A Podcast for Real Estate Agents30 Sep 201800:23:00
A brief summary of this episode
TAP 127 The Agent's Copy Bible An Interview with Karen Hutton19 Sep 201800:24:20
A brief summary of this episode
TAP 126 Is your Facebook page working for you or against you A Facebook Page audit with Jessica Peterson18 Sep 201800:24:16
A brief summary of this episode
TAP 125. How to inject the WOW factor into your business. An interview with Jessica Peterson08 Sep 201800:34:09
A brief summary of this episode
TAP 124 Rate My Agent goes global. An Interview with Mark Armstrong31 Aug 201800:27:56
A brief summary of this episode
TAP 123 How to market luxury real estate. An interview with Michael LaFido. A Podcast for Real Estate Agents14 Aug 201800:37:21
A brief summary of this episode
TAP 221. Super-Coach and Luxury Agents Shares Her Success Ideas. An Interview with Debbi DiMaggio10 Jan 202400:23:20

G'Day team. I'd like you to meet Debbi DiMaggio, a seasoned Independent contractor, top producing Realtor since 1989, business owner, marketing director, coach, 4 x author, social media guru, master networker, consummate connector, serial entrepreneur, producer, mentor and philanthropist — with one goal in mind, a desire to help others achieve their goals.

Debbi helps her clients with 5 programs so they can follow their passion and live their purpose.

  • Life Coach
  • Marketing Consulting
  • Real Estate Coaching
  • Product/Brand Consulting
  • Book Coach

Download everything here

TAP 122. Why EVERY agent needs to be on LinkedIn and how to avoid the mistakes most agents make. An interview with #1 LinkedIn Expert Viveka von Rosen.03 Aug 201800:37:04
A brief summary of this episode
TAP 121. Real Estate's Ultimate Image Enhancing Service. An Interview with Box Brownie C0-Founder, Brad Filliponi.11 Jul 201800:34:30
A brief summary of this episode
TAP 120. The Tech Future of Real Estate. An Interview with Craig Rowe23 Jun 201800:42:02
A brief summary of this episode
TAP 119. How To Create An Awesome Real Estate Newsletter. A Podcast For Real Estate Agents05 Jun 201800:16:53
A brief summary of this episode
TAP 118. Tough Market Tools29 May 201800:37:37
A brief summary of this episode
TAP 117. Sacked Diesel Mechanic Uses Real Estate Flyer To Earn $250,000 in his first year. An Interview With Alex Garden22 May 201800:28:08
A brief summary of this episode
TAP 116. How to increase the value and salability of your rent roll. An interview with Dean Yoe17 May 201800:33:23
A brief summary of this episode
TAP 115. How To Stand out in your market. An Interview with Kevin Turner.03 May 201800:31:40
A brief summary of this episode
TAP 114. Most Agents Doing Video Wrong. An interview with Real Estate's video king... 2.6 million views and rising!26 Apr 201800:34:24

I believe most agents are doing videos WRONG! … and today, I think I can prove it and show you how you can leverage the power of video by adopting a brand new approach.

So if you’re doing videos, I’ve got a question for you. Are they working? Do you have a strong, steady and reliable flow of great listing leads you’re converting to sales while building your brand and local authority with property owners in your area? Or are you looking under rocks for listings?

If your video marketing is not giving you the ROI you were hoping for, m aybe you should think about shooting videos with a difference and really getting noticed!

I’ve noticed some pretty cool real estate videos lately.

The production is amazing and these must cost a few hundred dollars each at least… if not more

But every time I see one, I have to wonder how many people actually watch it?

So I look at the number of views on YouTube and they are normally less than a few hundred… and the views don’t lie

So, you have to wonder if there might be a better way to attract more eyeballs and my only conclusion is It all comes back to content.

After all, if you’re going to the trouble and expense of making a video, why wouldn’t you want the world to see it?

About four years ago, Scott Lachmund started promoting local businesses and people in his area on the sunshine coast on his own video channel and website.

Four years later he’s had more than 2.6 million views.

He profiles business leaders, local identities and sports people and has played a leading role in promoting a large number of charities and local causes.

In fact these days, he is in so deep with his community, that people come to him.

There is no way this could be done by promoting videos of houses for sale.

The professional following and personal authority Scott has built in the last four years with his regular video interviews is amazing.

He is now in the enviable position of being the vehicle that provides locals in his area with a voice. How many agents can say they do that?

By his own admittance, he can’t possibly imagine any other way he could have done this.

The main issue I have with self-promotion and traditional real estate videos is that they are all about the agent, which totally defies the first rule of marketing… Make your content all about your target market.. NOT yourself.

If you know anything about me, you’ll know I’m a fan of pointing the camera or the microphone at someone else and letting them be the hero. That’s when the magic happens because suddenly they are sharing it with their friends and putting you in front of an audience you don’t even know yet.

Here’s the thing; there are too many real estate agents but not enough marketers. Take look around you… Most real estate agents all look the same. They make the same offers in the same way.

Do you think people in their community really notice? Or perhaps I should ask, do you think people in their community really care? What are you doing to be different? What are you doing to stand out in your community and why not use video and engage your community before someone else does.

Since I started talking about this a few weeks ago, I’ve had quite a few approaches from agents looking to be coached on the topic and how to get set up.

We get into the specifics around the best equipment, choosing the best people in your community to work with, how to approach them, what questions your should be asking and the best formula and platforms to promote your video and have your interviewee share them too.

If you’d like to know more, head over to topagentsplaybook.com and send me a message and by this time next month, your message could be in front of more community influencers than you could have possibly imagined while your competition are still looking under rocks for listings.

I think you’ll

TAP 113. The 4 Things Million Dollar Agents Have In Common. An Interview with Glenn Twiddle18 Apr 201800:47:14
A brief summary of this episode
TAP 220. The NEW Financial Advisor has arrived! An interview with Dan Thompson03 Jan 202400:24:44

Here's a fresh approach to getting your financial house in order.

Meet Dan Thompson, president at Wide Money Tools, Idaho USA.

Dan Thompson

Wise Money Tools, President

Office: 208.939.5910

Website: www.wisemoneytools.com

YouTube: https://www.youtube.com/@wisemoneytools

 

What does Dan do?

Wise Money Tools is a financial services company dedicated to helping clients grow and preserve their wealth, whether in their working years or close to retirement. Our mission is to provide clients with personalized investment strategies that work at different risk levels to help them achieve their financial goals.

At Wise Money Tools, we understand that everyone’s financial situation is unique. That’s why we take the time to get to know our clients and their individual needs.

Our non-traditional approaches focus on growth, safety, tax-advantages, and cash flow. We believe that financial planning is not just about growing wealth, but also about preserving it for future generations

TAP 112. The Ultimate Listing Presentation and Pre-Listing Kit13 Apr 201801:25:33

I'd like to ask for your help to grow my podcast and the best way to do that is if you can subscribe in iTunes and Stitcher and leave me a review.

In return I will send you The Full Listing Presentation Document plus the Pre-Listing Kit Template plus my complete Direct Mail Power program to help you write better emails and letters to win more listings and make more sales.

Here's how to do it.
1. Go to iTunes or Stitcher
2. If it's iTunes, please subscribe
3. Leave me a 5 Star Review heading and comment
4. Send me an email to ray@jigglar.com
5. When I get your email I will send you a link to download everything in word and pdf so you can simply cut and paste everything you need straight into your system

If you're a bit confused, don't worry :-) I've made this short video that will show you EXACTLY what to do.  

TAP 111. 30 Top Tech Tools For Real Estate Agents. An Interview with Danny Wood02 Apr 201801:27:17
A brief summary of this episode
TAP 110. How To Start A Real Estate Business From Scratch. An Interview with Angie Shuetrim-Milles23 Mar 201800:33:48
A brief summary of this episode
TAP 109. 8 Facebook Live Tips. Part 2. An interview with Sean Cannell17 Mar 201800:55:12
A brief summary of this episode
TAP 108. 8 Facebook Live Tips. An Interview with Sean Cannell (Part 1)09 Mar 201800:34:53
A brief summary of this episode
TAP 107 Meet The Australian Agent of the Year! An Interview with Tim Heavyside28 Feb 201800:46:21
A brief summary of this episode
TAP 106. Bruce The Property Spruce!14 Feb 201800:22:06
A brief summary of this episode
TAP 105. FBI's Waco Negotiator Shares Lessons Learned From America's Deadliest Siege31 Jan 201800:47:08
A brief summary of this episode
TAP 104. Why Facebook is PERFECT for agents. An Interview with Tiffany Wilson13 Jan 201800:32:10
A brief summary of this episode
TAP 103. Australia's Favourite Auctioneer. An Interview with David Wood19 Dec 201700:41:40
A brief summary of this episode
TAP 219. 2023 Wrapped! (Part 2) more tech, US politics, interesting facts :-) Ray + Joel unplugged28 Dec 202300:56:03

Hello loyal listeners and I hope this finds you well and enjoying a break over the holidays.

This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"😎

My new song is titled 'F*** this fire's hot' so it's not for little ears ...If the Eff word offends, please don't click!!

It started as a joke a couple of summers ago at the cottage when one of of friends got too close to the fire and the song idea kind of snowballed from there.

Our friend Amanda is a songwriter and recording artist and she liked the riff so I went down to St Catherine Ontario one afternoon in the summer of 2023 and we recorded the song between us. I have never done anything like that before so it was a lot of fun. Amanda can play anything and has a great voice so she filled in all the gaps to give it a great sound.

Then, when we were done, she suggested I send the master file to a former Sony Music engineer and he made it sound even better!

Here's the result!

Youtube link to my song: (F*** this fire's hot!)

Spotify link to my song: (F*** this fire's hot!)

Other links Joel and I discuss are:

https://reincubate.com/camo/

https://www.elgato.com/us/en/p/prompter

Who Killed The Agent. Episode 2. Silence01 Dec 201700:44:38
A brief summary of this episode
TAP 102. The Real Estate Millionaires Factory. An Interview WITH Luke Anderson01 Dec 201700:33:59
A brief summary of this episode
Who Killed the Agent?16 Nov 201700:16:48
A brief summary of this episode
TAP. 101 How To Make Your Own Luck. An Interview with Peter Chauncey10 Nov 201700:38:17
A brief summary of this episode
TAP 100. How to Adjust to a Changing Market and Latest Real Estate Trends. An Interview with John McGrath04 Nov 201700:41:59
A brief summary of this episode
TAP 99. 21 year old does $650,000 in his second year. An interview with Jack Harvey28 Oct 201700:26:31
A brief summary of this episode
TAP 98. How To Build A Million Dollar Real Estate Team. An Interview With Chris Watters20 Oct 201700:37:29
A brief summary of this episode
TAP 97. Agent gets 25 X Return on Facebook Campaign! An Interview with Steve Osborn. A Podcast For Real Estate Agents29 Sep 201700:24:47
A brief summary of this episode
TAP 96. The Digital Marketer's Episode. A Real Estate Agent's Guide to Creating a Massive Online Following. An Interview with Sean Jackson22 Sep 201700:52:59
A brief summary of this episode
TAP 95. Adrian Bo Wants to Coach You16 Sep 201700:46:04
A brief summary of this episode
TAP 218. 2023 Wrapped! (Part 1) Best tech, listing leads, marketing ideas, video, Youtube and my new song! Ray + Joel unplugged18 Dec 202300:46:54

Hello loyal listeners and I hope this finds you well and excited for a over the holidays.

This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"😎

https://reincubate.com/camo/

https://www.elgato.com/us/en/p/prompter

TAP 94. Anna Thomas (Stockdale & Leggo)29 Aug 201700:26:06
A brief summary of this episode
TAP 93. Alexandra Porter. (Coronis Qld)19 Aug 201700:28:18
A brief summary of this episode
TAP 92. How To Get Noticed In A Crazy World!01 Aug 201700:13:38
A brief summary of this episode
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