Explorez tous les épisodes du podcast Today in Digital Marketing
| Titre | Date | Durée | |
|---|---|---|---|
| Hey Copywriters... What is the Most Effective Letter? | 13 Sep 2024 | 00:19:09 | |
Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| He Likes It! Hey Mikey! | 12 Sep 2024 | 00:20:12 | |
If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything! 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| The Great Ad Headline Heist | 28 Aug 2024 | 00:13:59 | |
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public? Visit Our Sponsor: Unerry
📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| The Revolution Will Be Vertical | 04 Apr 2024 | 00:07:27 | |
Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 197: Google Maps Has a Terrible Spam Problem | 20 Jul 2020 | 00:09:56 | |
Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again. Today’s episode is brought to you by Trendhackers.co Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Transcripts Sources
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| 196: What The Hell Is With the Donut?! 🍩 | 17 Jul 2020 | 00:11:44 | |
A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Transcripts Sources
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| 195: Protecting Your Brand from the Next Twitpocalypse | 16 Jul 2020 | 00:13:13 | |
One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift. Today’s episode is brought to you by Trendhackers.co Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Transcripts Sources
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| 194: 🚨BREAKING: The Biggest Hack in Twitter’s History? | 15 Jul 2020 | 00:14:04 | |
Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Transcripts Sources https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/ https://www.semrush.com/agencies/ https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/ https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/ https://www.searchenginejournal.com/google-discover-large-images-2/374555/ https://www.pornhub.com/bigpackage https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/ https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 193: Cinq Pamplemousses, S’il Vous Plaît 🇫🇷 | 14 Jul 2020 | 00:14:27 | |
A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Transcripts Sources
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| 192: Google Can Predict Your Sales (Also: 💋 the 🐟) | 13 Jul 2020 | 00:07:58 | |
Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Sources
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| 191: WARNING 🚨 You Will Be Rickrolled In This Episode | 10 Jul 2020 | 00:09:04 | |
How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… and the intellectual property takedown notice that was totally worth the legal risk. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Closing music by Kendall Patrick — kendallpatrick.com Help Spread the Word! Music Sources
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| 190: Dude. You Forgot the Organics. | 09 Jul 2020 | 00:06:09 | |
Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free courses on community management from Facebook. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Licensing Sources
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| 189: You’ll Love This Episode, [𝗚𝗲𝗻𝗱𝗲𝗿] Person in Their [𝗔𝗴𝗲]s! | 08 Jul 2020 | 00:11:10 | |
Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have more inventory for YouTube ads soon… How does changing the web link in your Google My Business profile affect your search engine ranking… and why you absolutely should start using the new feature that Instagram rolled out globally today. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! SOURCES:
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| 188: SPECIAL: How the CCPA Affects Your Brand | 07 Jul 2020 | 00:17:03 | |
A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (@SPoulton) from WPromote joins Tod for an in-depth discussion about this legislation and how it affects your brand. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Are Podcasts the New TV? | 03 Apr 2024 | 00:08:00 | |
We know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 187: All Your Source Code Are Belong To Us | 06 Jul 2020 | 00:07:59 | |
Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest engagement… If you’re not using structured data on your brand’s web site yet, this new but important tweak by Google may convince you to… and will India’s proposed legislation force Facebook and Google out of the country? Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word!
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| 186: Plenty of Room at the Hotel California | 03 Jul 2020 | 00:08:49 | |
So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, and it’s all thanks to a new American law that may have LEGAL ramifications for your brand. Closing music by Arbutus Roots. Check them out on Spotify or at facebook.com/arbutusroots Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word!
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| 185: Meet John Smith, Serial Cart Abandoner | 02 Jul 2020 | 00:09:14 | |
Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much. Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check them out on Spotify. Music used with permission. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word!
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| 184: Oh Canada! 🇨🇦 | 30 Jun 2020 | 00:07:49 | |
Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why has TikTok shut down in one of its biggest markets? Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word!
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| 183: Are Stock Photos Bringing Your Google Rank Down? | 29 Jun 2020 | 00:11:30 | |
T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google is GIVING AWAY e-commerce listings… and we decrypt the mystery of the garage door companies currently spamming Google Maps. Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Advertising: Reach 1,000 Digital Marketers TOD’S SOCIAL MEDIA: SOURCES:
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| 182: How Will The Facebook Ad Boycott Affect Your Brand? | 26 Jun 2020 | 00:12:28 | |
Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too. Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com. Closing theme music by Pacific Colours. Check them out on Spotify. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Advertising: Reach 1,000 Digital Marketers TOD’S SOCIAL MEDIA: SOURCES: https://securelist.com/web-skimming-with-google-analytics/97414/ https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653 --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 181: Google Shuts Down Two Digital Marketing Services | 25 Jun 2020 | 00:11:45 | |
Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE Google things today including the closure to TWO services that digital marketers use. Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://www.facebook.com/marismith/posts/10157209167390009 https://support.google.com/youtube/thread/18138167?hl=en https://searchengineland.com/google-to-shutter-calljoy-virtual-agent-for-smbs-on-july-22-336518 https://wersm.com/youtube-introduces-brandconnect-a-platform-for-creators-and-brands-to-collaborate/ https://www.seroundtable.com/google-to-sunset-google-partners-acceleration-program-29675.html https://www.seroundtable.com/new-google-ads-tools-29673.html https://wersm.com/instagram-brings-its-tiktok-clone-reels-to-more-countries/ https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 180: Twitter Has Good News and Bad News For Marketers | 24 Jun 2020 | 00:11:54 | |
More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses. ENTER THE CONTEST FOR CRELLO Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Advertising: Reach 1,000 Digital Marketers TOD’S SOCIAL MEDIA: SOURCES:
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| 179: Empowering or Exploitative? | 23 Jun 2020 | 00:07:41 | |
A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let you advertise on its platform - without a Facebook account. ENTER THE CONTEST FOR CRELLO Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit http://engageQ.com/contact Help Spread the Word! Advertising: Reach ~1,000 Digital Marketers TOD’S SOCIAL MEDIA: SOURCES: https://www.marketingprofs.com/charts/2020/43058/the-state-of-webinars-length-engagement-and-feature-trends-infographic https://wersm.com/new-instagram-advertisers-will-not-need-a-facebook-account/ https://www.marketingdive.com/news/mcdonalds-pg-wade-into-danger-zone-with-black-lives-matters-ads-study/580328/ https://www.mobilemarketer.com/news/north-face-patagonia-rei-boycott-facebook-after-calls-from-civil-rights-g/580222/ https://www.socialmediatoday.com/news/tiktok-adds-new-features-for-pride-announces-new-initiatives-to-support-th/580307/ https://www.androidpolice.com/2020/06/22/google-shopping-teardown-hints-at-upcoming-dark-mode-and-ar-previews/ https://www.localsearchforum.com/threads/near-other-business-showing-in-3-pack.56455/#post-167422 https://twitter.com/GoogleAds/status/1275506162620907520 Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 178: Facebook Buys a Big Part of Microsoft | 22 Jun 2020 | 00:09:24 | |
A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The sell-off of their video game streaming platform Mixer to Facebook. It’s a stunning move that DOES have implications for digital marketers, and thousands of streamers who are just learning about it now. ENTER THE CONTEST FOR CRELLO Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| AI Wrote This Episode Title. Do You Care? | 02 Apr 2024 | 00:10:30 | |
AI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 177: Is Google the Next Pinterest? | 19 Jun 2020 | 00:07:25 | |
Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://www.blog.google/products/ads/new-ways-to-drive-action/ https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you https://www.seroundtable.com/google-search-ranking-algorithm-shuffles-thursday-29646.html https://www.seroundtable.com/google-ads-covid-19-credits-29645.html --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 176: Finally… Links in Instagram Captions (Sort Of) | 18 Jun 2020 | 00:08:45 | |
Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://techcrunch.com/2020/06/18/flipboard-storyboards/ https://support.google.com/google-ads/answer/9934637 https://support.google.com/google-ads/answer/7549288?hl=en https://adstudio.spotify.com/self-serve-sound-on-video-ads https://www.socialmediatoday.com/news/instagram-tests-shopping-tags-in-post-captions/580063/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 175: You Won’t Believe What Google Is Banning Now! | 17 Jun 2020 | 00:10:17 | |
Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on YouTube worse, and I’m sorry, WHAT platform is overtaking Twitter when it comes to where people get their news from? You won’t believe what the totally not clickbaity answer is. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://browsermedia.agency/blog/top-100-digital-marketing-influencers-2020 https://twitter.com/MattNavarra/status/1272831666361417728 https://wersm.com/photoshop-now-uses-advanced-ai-to-create-a-mask-around-hair/ https://techcrunch.com/2020/06/16/facebook-turn-off-political-ads-voting-info-center https://www.searchenginejournal.com/instagram-to-surpass-twitter-as-a-popular-news-source/372254/ https://techcrunch.com/2020/06/17/unbounce-funding/ https://www.socialmediatoday.com/news/facebook-adds-new-options-for-parenting-groups/579944/ https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 174: Is Google Revealing Too Much About Your Business? | 16 Jun 2020 | 00:09:11 | |
Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or not. If that’s something that concerns you, you’re not alone, and you may be one of the many marketers who are checking their OWN profile today. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com VidYou dynamic video tool: https://bit.ly/appsumo47 (referral link) https://www.searchenginejournal.com/google-guest-posting-for-links-warning/372115/ https://twitter.com/tomwaddington8/status/1271428812476219392 https://forbusiness.snapchat.com/blog/master-ads-manager-with-snap-focus https://wersm.com/google-helps-advertisers-discover-and-secure-streaming-content-ad-inventory/ https://support.google.com/adspolicy/answer/9900017?hl=en&ref_topic=29265 --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 173: Which of These Two Lines is Longer: I or | | 15 Jun 2020 | 00:08:41 | |
It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebook today admitting that last week, they did that to ALL of us — double-counting many of the most important metrics we rely on. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://wersm.com/you-can-now-upload-custom-backgrounds-to-your-microsoft-teams-video-calls/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 172: The Myth of the 51% Majority | 12 Jun 2020 | 00:07:48 | |
Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://www.seroundtable.com/google-counterfeit-goods-takedown-29595.html https://www.yotpo.com/blog/survey-consumers-want-texts/ https://wersm.com/snapchat-introduces-minis-third-party-apps-that-live-inside-chat/ https://support.google.com/youtube/thread/52951454?hl=en --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 171: This Podcast is Sick. | 11 Jun 2020 | 00:18:55 | |
Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s causing a lot of digital marketers to scramble and check in on their active campaigns. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://www.searchenginejournal.com/youtube-customize-channel/371774/ https://techcrunch.com/2020/06/11/twitter-reactions/ https://techcrunch.com/2020/06/11/snapchat-redesigns-its-app-with-new-action-bar/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 170: Metrics and Morality | 10 Jun 2020 | 00:08:33 | |
Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and they’re pulling ALL ad spend from Facebook, leaving many other agencies to consider doing the same. TAKE THE POLL: https://twitter.com/todmaffin/status/1270779964829298688 Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://www.nytimes.com/2020/06/09/business/media/facebook-advertisers-trump-zuckerberg.html https://www.mariehaynes.com/john-mueller-podcast-transcription/ https://www.seroundtable.com/temporarily-closed-status-on-google-my-business-29589.html https://searchengineland.com/bing-webmaster-tools-new-site-scan-feature-finds-seo-issues-335600 https://www.wired.com/story/zynn-hot-new-video-app-stolen-content --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 169: It’s Time. Delete Your Grey Account. | 09 Jun 2020 | 00:11:28 | |
It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s probably forcing a lot of managers like you to clean up their grey accounts today. Today’s episode is sponsored by Ladder.Sport Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://wersm.com/businesses-can-now-add-more-hours-to-google-my-business/ https://www.searchenginejournal.com/pinterest-shows-shoppable-pins-in-visual-search-results/371629/ https://techcrunch.com/2020/06/09/businesses-on-facebook-can-now-respond-to-customers-in-messenger/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 168: Can We Legally Use Embedded Instagram Posts or Not?! | 08 Jun 2020 | 00:08:15 | |
So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the matter that is confusing the hell out of a LOT of brand managers, today. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://wersm.com/you-probably-need-permission-before-embedding-instagram-posts/ https://twitter.com/MattNavarra/status/1269742722769997830 --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| The Surprising Way Slow Motion Video Changes Brand Perception | 28 Mar 2024 | 00:19:14 | |
There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion. Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.
Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 167: Why Marketers LOVE Programmatic Ads | 05 Jun 2020 | 00:06:44 | |
Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO. • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising
• Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573
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| 166: A Glimmer of Digital Hope | 04 Jun 2020 | 00:05:24 | |
Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool that might save you a lot of headaches... And, chances are you’ve fallen for at least one of these adtech myths. Help Spread the Word! • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://support.google.com/google-ads/answer/9911637 https://support.google.com/google-ads/answer/9000655 --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 165: Managing COVID Messaging Burnout | 03 Jun 2020 | 00:05:51 | |
A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging.
• Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 https://wersm.com/this-new-facebook-feature-helps-clean-up-your-past/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 164: A Hashtag, a PSA, and a Mystery | 02 Jun 2020 | 00:05:49 | |
A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google ranking mystery is solved! Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://techcrunch.com/2020/06/02/tech-companies-mark-blackout-tuesday/ https://twitter.com/TwitterSupport/status/1267105441278033920 https://wersm.com/update-your-iphone-to-ios-13-5-1-now/ https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/ https://searchengineland.com/google-local-ranking-changes-in-early-may-thank-a-bug-335452 --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 163: Brands and #BlackLivesMatter | 01 Jun 2020 | 00:05:30 | |
Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way to overtaking your feed? Help Spread the Word! • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://www.socialmediatoday.com/news/how-social-platforms-are-responding-to-the-blacklivesmatter-protests-acros/578908/ https://www.nytimes.com/2020/05/31/business/media/companies-marketing-black-lives-matter-george-floyd.html https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/ https://techcrunch.com/2020/05/28/youtube-introduces-video-chapters-to-make-it-easier-to-navigate-through-longer-videos/ https://about.fb.com/news/2020/05/id-verification-high-reach-profiles/ https://www.socialmediatoday.com/news/facebook-expands-verification-requirements-to-profiles-with-large-audiences/578802/ https://www.socialmediatoday.com/news/instagram-is-testing-a-double-story-stories-feed-with-some-users/578819/= https://business.instagram.com/ --- Send in a voice message: https://anchor.fm/todayindigital/message --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy | |||
| 162: Trump’s Twitter Fight is YOUR Problem Now | 29 May 2020 | 00:07:24 | |
Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These Three Features Has Twitter Rolled Out” Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com
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| 161: What’s that App Called Again? You Know The One... | 28 May 2020 | 00:07:17 | |
Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com
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| 160: The End of Instagram Influencers? | 27 May 2020 | 00:09:12 | |
Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT? Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com
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| 159: Why Is Google Rewriting Your Metadata?! | 26 May 2020 | 00:11:11 | |
Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and TikTok’s new location function will spell more work for social media community managers. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Today’s episode is sponsored by: http://ladder.sport • Tod’s web site: TodMaffin.com
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| 158: Ready Player One | 22 May 2020 | 00:04:45 | |
Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advertising space… and Google phases out a popular ad format. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Today’s episode is sponsored by MediaNegotiator.US • Tod’s web site: TodMaffin.com
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| Using Google Ads to Target Your Competitors' Customers | 27 Mar 2024 | 00:11:34 | |
Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.
Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 157: The Lovers, The Dreamers, and Me. 🌈 | 21 May 2020 | 00:10:57 | |
Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs best on Facebook, and some nice changes to their Ads Manager app on mobile. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Today’s episode is sponsored by: MediaNegotiator.US • Tod’s web site: TodMaffin.com
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| 156: TikTok’s Ad Algorithm Revealed | 20 May 2020 | 00:07:38 | |
We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” tweets come available?... Bing adds real-time index inclusion… and more. Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Today’s episode is sponsored by: MediaNegotiator.US • Tod’s web site: TodMaffin.com
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