Today in Digital Marketing – Détails, épisodes et analyse

Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of.

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If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything!

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UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever.

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Inside Google Ads with Jyll Saskin Gales

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Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again.

Today’s episode is brought to you by Trendhackers.co

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

Transcripts
Episode Transcripts: http://todayindigital.com/scripts

Sources

1. https://wersm.com/google-is-banning-ads-on-covid-19-conspiracy-theory-websites/
2. https://www.seroundtable.com/google-partners-rewards-is-back-notification-29798.html
3. https://docs.marketo.com/display/public/DOCS/Release+Notes%3A+July+%2720
4. https://www.seroundtable.com/google-local-algorithm-weighs-business-names-too-highly-29795.html
5. https://twitter.com/Marie_Haynes/status/1285184427568640001
6. https://www.socialmediatoday.com/news/snapchat-launches-meditation-tool-from-headspace-the-first-of-its-new-mini/581939/

A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.

• Closing music by Cosmosaurus. Find them on Bandcamp, Facebook Spotify, OR YouTube.
• Today’s episode is brought to you by Trendhackers.co

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

Transcripts
Episode Transcripts: http://todayindigital.com/scripts

Sources

1. https://www.cnbc.com/2020/07/15/hulu-launches-self-serve-ad-platform-for-small-businesses.html
2. https://techcrunch.com/2020/07/16/twitter-introduces-a-new-fully-rebuilt-developer-api-launching-next-week/
3. https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/
4. https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/
5. https://twitter.com/TwitterSupport/status/1283843494461624320

One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift.

Today’s episode is brought to you by Trendhackers.co

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

Transcripts
Episode Transcripts: http://todayindigital.com/scripts

Sources

1. https://www.vice.com/en_us/article/jgxd3d/twitter-insider-access-panel-account-hacks-biden-uber-bezos
2. https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/
3. https://www.cnbc.com/2020/07/16/michelle-obama-podcast-exclusive-to-spotify-begins-july-29.html
4. https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/
5. https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/
6. https://inthecloud.withgoogle.com/nextgen-gmail
7. https://support.google.com/google-ads/answer/9975738
8. https://www.countrytimebailout.com/

Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

Transcripts
Episode Transcripts: http://todayindigital.com/scripts

Sources

https://techcrunch.com/2020/07/14/facebook-to-launch-officially-licensed-music-videos-in-the-u-s-next-month/

https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/

https://www.semrush.com/agencies/

https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/

https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/

https://www.searchenginejournal.com/google-discover-large-images-2/374555/

https://www.pornhub.com/bigpackage

https://www.marketingdive.com/news/cheez-it-snapd-ties-snack-rewards-program-to-binge-watching-on-amazon/581668/

https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/

https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/

A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

Transcripts
Episode Transcripts: http://todayindigital.com/scripts

Sources

1. https://onezero.medium.com/my-bizarre-stint-as-an-amazon-reviewer-for-hire-260bd6f7a8fa
2. https://techcrunch.com/2020/07/13/snapchat-tests-tiktok-style-navigation-for-exploring-public-content/
3. https://www.agorapulse.com/agency-program
4. https://www.socialmediatoday.com/news/byte-the-second-coming-of-vine-is-seeing-a-surge-in-downloads-amid-debate/581458/
5. https://www.marketingdive.com/news/majority-of-consumers-wont-return-to-economic-activities-for-1-month-or-lo/581548/
6. https://www.searchenginejournal.com/writing-google-core-algorithm-user-intent-seo/374113/

Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

Sources

1. https://wersm.com/google-swirl-3d-ad-format-is-now-available-globally/
2. https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/
3. https://wersm.com/nike-japan-lets-you-color-your-own-sneakers-with-ar/
4. https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/
5. https://www.searchenginejournal.com/youtube-continues-testing-immersive-product-experiences/374177/
6. https://www.searchenginejournal.com/pinterest-algorithm/374416/