On this week’s episode, Maria talks with attorney Joe Fried. They discuss decision making, using vulnerability as a shield, creating binary choices for the jury, building cases around a shared feeling, how to shift the focus of a case late in the game, and mentorship in the workplace. Get in touch with Joe at https://www.friedgoldberg.com Guest Joe Fried (@friedgoldberg on Instagram) is one of the original truck accident lawyers in the country and is widely recognized as a top attorney in the field. He has litigated cases in more than 43 states, which gives him an unmatched perspective, and his leadership in the field of truck accident law and trucking safety is second to none. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria talks with attorney Mark Anderson. They discuss his firm's recent growth, hiring a social media manager, running an office while traveling, when to add a new staff member, how much to invest in marketing, and using software to create great dashboards. Get in touch with Mark at https://maafirm.com Guest Mark Anderson (@lawishbymark on Instagram) is the founder and an attorney of Anderson Injury Lawyers in Texas. He is repeatedly named a Top Attorney by Fort Worth Magazine, and is annually voted as a Super Lawyer by Thompson Reuters. Mark is Board Certified in Personal Injury Trial Law—an achievement that only two percent of all Texas lawyers can claim. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria talks with trial attorney and partner at Breit Biniazan, Kevin Biniazan. They discuss being a partner at 32, his latest case defending victims of sexual abuse, how to take jurors on an emotional journey, being aware of nice guy offenders, and the best books for optimizing your legal operations. Get in touch with Kevin at https://www.bbtrial.com Guest Kevin Biniazan (@kevinbiniazan on Instagram) is a trial attorney and partner at Breit Biniazan. In his first five years of practice, he has tried over a dozen jury trials and recovered over $100 million in verdicts and settlements for his clients. Currently, Kevin is representing 47 individuals who have alleged sexual abuse and battery over a period ranging from 2008 to 2020. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

There are a million reasons not to rebrand a firm. It is time-consuming, expensive, and has the potential to lose hard-earned goodwill. It could be a complete disaster. So why did an established firm undergo a rebrand right after securing its largest client? Sahm Manouchehri explains repositioning a brand to grow with the firm, the story of Lyfe Law, and how to transition successfully in this rebranding masterclass.  Key takeaways: Choose wisely. Rebranding a firm is expensive and time-consuming. Pick a name that will grow with your firm. Consider selecting one that is both easy to remember and spell.  Automate. Thanks to Filevine, Sahm could easily alert stakeholders about the transition from one name to another - A nearly impossible process without an automated system.  Create a safe space. Clients come to personal injury attorneys during some of the worst moments of their lives. Win their trust by creating a brick-and-mortar location where they feel cared for. Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Lyfe Law Website Lyfe Law Instagram Sahm Manouchehri LinkedIn Sahm Manouchehri Instagram Filevine Website

When Mike Arguss started his firm in 2012, it was just him in a basement apartment. Like most firms, his growth was slow and steady. The tipping point was when Mike decided to learn everything he could about the business side of law and integrate it into his practice. That decision changed everything. Mike's Chicago-based Arguss Law Firm has expanded substantially and today employs 5 attorneys and 10 staff. Most of this evolution has taken place over the past four years. Mike reveals how he moves one strategic goal at a time. He shares his experience implementing data-rich client management systems, ramping up marketing, and perfecting customer service. Key takeaways: Make data-driven decisions. When implemented correctly, client management systems can reveal how best to spend resources.  Seek help. A vision is only as good as the execution and integrators can help you bring ideas to life. Take down the walls. Learn from others. Offer guidance in return. Find the right mentoring groups, conferences, or masterminds to exchange ideas and accelerate the firm. Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Tip The Scales: 20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys Agruss Law Firm Website Mike Agruss LinkedIn Litify Website Records on Time Website Birdeye Website DocuSign Website Entrepreneurial Operating Systems (EOS) Website Trainual Website WizeHire Website Darryl Isaacs, Brain Trust Legal Summit National Trial Lawyers, Business of Law Conference Biology of Belief by Bruce H. Lipton, PhD Google My Business for Lawyers: How to Optimize Your Profile and Enhance Your SEO Strategy

Bibi Fell is an absolute icon. For one client, her quick wit resulted in a $105MM verdict and hundreds of millions in restitution for many others. She is a Top 100 Trial Lawyer, ranked by the National Trial Lawyers. Founder of Fell Law, she is a champion for justice and serves as Partner at Athea Trial Lawyers. They are a band of the best female trial attorneys in the nation. She is an educator, mentor, and mother.  Beyond the accolades, what set's Bibi apart is her unflinching compassion. When the world crumbled around her, she had every reason to give up. Quit law. Turn and hide. Instead, she gathered herself up, sought help, dove into vulnerability, and came out stronger in the end.  She shares her story today as a reminder that life can be awful. But how we respond is up to us.  Key takeaways: Seek help early. When everything seems right, go to therapy and learn to develop the skills necessary to navigate a crisis successfully.  Tap into compassion. When loved ones are struggling, hold space and support them.  Keep going. Life comes with unavoidable challenges. How we respond to adversity is a choice. Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Bibi Fell LinkedIn Bibi Fell Instagram Fell Law Instagram Fell Law Website  Athea Trial Lawyers Instagram Athea Trial Lawyers Website Chris Dolan, Dolan Law Firm Zoe Littlepage, Athea Trial Lawyers

Joe Fried is synonymous with truck accident law. He pioneered trucking litigation best practices used around the country. And co-founded the Academy of Truck Accident Attorneys. In practice for over 18 years, the founding partner of Atlanta-based Fried Goldberg has recovered over $1 billion for clients. Today we discover what makes Joe, Joe. He made a choice over a decade ago that sounds simple enough, but requires incredible courage - he chose to be honest. To himself and to everyone around him. This shift has changed his life, how he approaches the business of law, and even how he gives depositions. He offers practical advice on how to harness our emotional states and influence those around us.  Key takeaways: Lead by example. When people in positions of power express vulnerability, it gives everyone around them permission to do the same.  Change your posture, change your state. Body language and even the breath can cause both physical and emotional changes. Ramp it up to change the states of those around you. Flip the switch.  If you're having a bad day, take ownership of your state. Draw from the memory bank of positive emotions and turn your day to good. It only takes two minutes.  Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Fried Goldberg Website Joe Fried LinkedIn Fried Goldberg Twitter

Born and raised in Crowley, LA, Kenny Habetz infuses southern hospitality into every aspect of his practice. By putting the client first, he ensures that personal referrals expand his book of business, month over month. Practicing law since 2009, the Multi-Million Dollar Advocates Forum member took the leap and opened his own practice just under a year ago. Intent on building a client first-practice from the ground up, he shares with us why small firms need a strong foundation of systems and processes to scale successfully, how to bring large firm owners into a network, and how to prioritize when new firm owners are pulled in a million directions.

Chad Dudley, founder at Dudley DeBosier Injury Lawyers, has grown his firm to over 60 attorneys and over 200 staff members. He replicates that success in firms across the nation. He has worked nationwide with over 200 law firms to accelerate growth, increase revenue, and build stronger practices. Driven by curiosity, he has charted the course for any practice to significantly increase profit margins. At first glance, implementing effective systems and generating the right reports may seem simple ways to increase revenue. But it is in the details where the real work - and Chad's insight - begins. Today, he shares with us the right way to think about, and structure, intake. How to evaluate the revenue production and labor costs. And he gives us the five reports that every firm needs to understand in order to thrive.

Author of Fireproof: A Five-step Model to Take your Law Firm from Unpredictable to Wildly Profitable, Mike Morse helps law firms run smoother, faster, and ultimately, more profitable. He has worked with hundreds of firms and knows how to create efficient machines primed to scale at unreasonable rates. We know that a law firm needs to run like a business to stay competitive. With the Fireproof method, Mike Morse Law Firm has grown to 4 million to 55 million in revenue and from 30 employees to 180. Mike shows us how to do it. Mike gets into hiring and firing effectively and the importance of org charts. Why rocks and jumbotrons will help move your business forward. And he explains the bedrock of it all: Entrepreneurial Operating Systems - EOS, for short.

Sara Williams empowers female attorneys, educates, and is a killer litigator. The trial attorney at Alexander Shunnarah Personal Injury Attorneys has recovered over $15 Million for her clients. She got to where she is, not by putting her head down, hoping that someone took notice of her accomplishments. She spoke up, demanded cases that would advance her career, and actively sought positions that would help her grow. Sara has a bold personality and goes after what she wants. She trains other attorneys to do the same. On today's episode, she shows us how. We tackle why so many women lawyers leave the industry and what can be done about it. The green flags women should look for when looking for a firm. And how to get past fear to take ownership of your life and career.

Maria Monroy, host of Tip the Scales and President of LawRank sat with Jennifer Gore live at the Trial Lawyers University Conference. In today's episode, Maria gets personal about the history of LawRank, a leading SEO agency she started with her husband Mariano. Maria offers a no-BS breakdown of SEO and sets common misconceptions straight. She answers the questions you've always had, and a few you might not think to ask. And she breaks down how to use data to build a stronger firm.

$2 Billion recovered in the past 10 years. 10,000 active cases across eight locations. Lawyer of the Year and scores of accolades. Brett Schreiber, Partner at Singleton Schreiber, credits his success in trial and business to one thing: being present. Brett is able to tap into flow states so often because he is both clear on his limitations and knows how to put the best people in positions to do the rest. From hiring to referrals and serving the community Brett wants whats best fro everyone involved. He understands that we are all in this together. Today, he shares how to keep that "small firm" feel when your caseload is in the tens of thousands, as well as the tools a firm of that size uses to keep the train on the tracks. And why parenting can make you a better trial attorney and what mindfulness has to do with running a successful firm.

On this week’s episode, we have another hosting takeover with attorney and social media sensation Jenn Gore! She speaks with friend and guest Steve Mehr about how he met Sweet James, growing to 500 employees in 5 years, running an efficient law firm, why you shouldn’t be afraid of AI, and making time for family. Get in touch with Steve at https://sweetjames.com Guest Steve Mehr (@stevemehr on Instagram) is a founding partner of Sweet James and has been awarded “The Best Attorneys of America” by Rues Ratings. Throughout his legal career, he has overseen hundreds of millions of dollars in successful recoveries for clients. Host Jennifer Gore (@jenngorelawyer on Instagram) is the founder and owner of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-author’s of the book “Tiger Tactics CEO Edition”.  _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

For Ali Awad, business is common sense. At just five years old he sold collectible trading cards to classmates. And turned a profit. Hooked on the power of money, he never turned back. Thanks to hi business acumen his firm, CEO Lawyer Personal Injury Law Firm is a take-off success. In his first year of practice, he settled over one million dollars for his clients and hold a success rate of 99.5%. Ali is a wealth of knowledge and share with us how to become famous in your niche without spending money and why the drive to outwork anyone is internal. He shares his thoughts on why great trial attorneys are already incredible marketers and how perspective shapes every choice and, ultimately, our success.

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space.

Personal injury attorney, a Board Certified expert in construction law, and Partner at Baggett Law Personal Injury Attorneys, Amanda Baggett has built a thriving practice with her husband Matt. She received an AV Preeminent rating by Martindale-Hubbell, an honor given to only 10% of all attorneys. She has been named to the Super Lawyers List every year since 2009, and has repeatedly been recognized for excellence by Florida Trend Magazine. Today, she covers how to convey a brand perception that balances friendliness with effective lawyering. How to stand out in a competitive market like Florida. What successfully onboarding a client looks like and where to invest in your firm - after SEO.

To come out on top as a new firm, Max Antony knows that you must get creative, niche down, and never give up. He started with a shoestring budget and has grown over the past five years to a staff of four. Attorney at Antony Law Group, Max is living proof that even a solo attorney on a shoestring budget can punch above his weight and develop a thriving practice. He shares the most difficult parts of starting a new firm - and how to get through them. When his firm had no marketing budget, he found success by tapping into social media. And he explains how building a network can help your firm succeed.

You can build a successful practice without paid marketing - IF you are willing to hustle. Mohammad hits the ground HARD with guerrilla marketing on a daily basis. And he reaps the rewards of community engagement and the trust that comes from sowing face. A man of the people, he understands the needs of his clients. The Owner and Founder of Attorneys of Chicago serves hundreds of personal injury claimants and is rapidly growing. Today, we discuss reaching your goals by any means necessary and the unstoppable power of guerrilla marketing. Why money matters to your firm - especially if you think it doesn't. And why you should own who you are - proudly - at all times. Mohammad gets personal about intake and moving beyond survival mode.

Owner of Atlanta Personal Injury Law Group, Jennifer Gore-Cuthbert's firm has grown 7200% since opening just under a decade ago. She has served over 5,000 clients and recovered hundreds of millions of dollars. A recent addition to the INC. 5000 list, her firm is one of the fastest-growing in the nation. She is also a mother who infuses her core values into both her professional and personal life.

When you command a team of over 300 consultants, you learn a thing or two about identifying "A" players. Executive Director of Technology Enablement, Lena Haviland has spent the past 16 years perfecting hiring systems. She understands that the acquisition and retention of top talent begins with identifying their "why" and meeting their needs accordingly. She shares with us what hiring slow and firing fast really means and why it is essential to the health of your firm. How setting goals and expectations with your team is an evolving process that should be communicated frequently. And she reveals why firing an employee is best for everyone involved.

Few people have more experience with jury selection than Harry and Claire Plotkin. Over the past 20 years, their expertise in picking the right jury has helped attorneys recover over $2 Billion in over 800 trials. The California-based husband and wife team turn to values, beliefs, and expectations to help craft the ideal jury. They help attorneys focus on the most important aspect - creating a bond with each juror. We discuss why jurors make value-based decisions - and what to do about it. And the best open-ended questions to ask a potential juror, the right way to uncover their true feelings, and what to avoid. We cover jury selection myths and what chess has to do with jury selection.

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.

Irving Pedroza is the definition of resiliency. When faced with extreme adversity, he took life into his own hands and created the world that he wanted to see. Through deep healing and work, he has come out empathetic and kind - truly wanting others to succeed. With Irving, what you see is what you get. He has worked to be the same person both in and out of the courtroom and has litigated hundreds of cases and recovered millions for his injured clients. His unique experiences have set him on a mission to help people feel less broken. Today, we discuss recovering from betrayal and lifting up others. He reveals how sharing trauma can heal both the storyteller and the listener. And how in the face of adversity - we get to decide who we become.

On this week’s episode, Maria talks with trial lawyer and founder of the Rowley Law Firm, Nick Rowley. They discuss getting recognized by fans, being father to 11 children, why cold showers are good for you, how exercise impacts you in the courtroom, and the dangerous chemicals that could be in the walls of your kid’s school. Get in touch with Nick at https://www.nicholascrowley.com Guest Nicholas Rowley (@jurytriallawyer on Instagram) has won more than $3 Billion in jury verdicts and settlements across the country. By age 19, while in the military, Nick completed his bachelor’s degree and three associates degrees and started working on a Master’s Degree. He was trained and certified as a firefighter and worked as a volunteer firefighter for a fire department near his military base. Nick continued his service while he attended law school. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Chad Dudley knows a thing or two about making good firms great. CEO of CJ Advertising, for 25 years he has helped personal injury brands dominate their space. Currently, he represents over 45 Personal Injury brands across the country. His guidance is not theoretical. His firm, Dudley DeBosier Injury Attorneys was built from the ground up. Today they employ 60 attorneys and over 220 staff - helping thousands across the state of Louisiana in the process. Today, Chad explains why the biggest bottleneck at a growing firm is the owner and how to "let go to grow". Every successful firm is built on the strengths of leadership - not their weaknesses or what they hate doing. He delves into the importance of identifying limiting beliefs surrounding firm growth and the mechanics of delegating with accountability.

Darryl "The Hammer" Isaacs is set to celebrate 30 years in the Personal Injury field. His firm has become a stand-out example of what it looks like to succeed on your own terms. Isaacs & Isaacs has recovered over $2 Billion and amassed over 400 years of combined legal experience. But he did not get where he is through greed or putting others down. His growth has come from helping others - even his competition - coupled with the constant desire to learn. Today, Darryl explains why his focus is never on money and how masterminds make good lawyers great. Hear his passion as he discusses the Brain Trust Summit and why he still gives out his cell phone number.

If superheroes did exist, they would probably look a lot like Bob Simon. A champion for the people, he Co-Founded Justice Team (AKA The Simon Law Group). The California-based firm, led by twin brothers Bob and Brad, wields the power of nearly thirty attorneys for restorative justice in personal injury. Bob transformed his love of community into Justice HQ. The four locations serve as a hub for a new generation of attorneys who believe in the power of camaraderie and collaboration. But Bob is not all work, he also knows how to have a good time. Enter Law-Di-Gras: An educational conference for lawyers and doctors that feels more like a golf tournament by day and a music festival by night. For the first-ever episode of Tip the Scales, Maria Monroy sat with the founder of Law-Di-Gras to get personal about why it always pays to help others succeed and why ego will cut success off at the knees. Using the values of family and community as a north star, we discuss building a practice with nearly every member of his family and the importance of picking a partner who makes you better.

When success lies in the balance of law and life - Maria Monroy is here to help you Tip the Scales.

On this week’s episode, Maria speaks with attorney Kurt Zaner. They discuss how to create a hero in the courtroom, making an emotional connection with the jury, why it’s ok to cry, how faith plays a big part in Kurt’s life, what Game of Thrones has in common with the practice of law, and there’s even a brief visit from Mr. Sinatra.” Get in touch with Kurt at https://zanerlaw.com Guest Kurt Zaner (Connect on LinkedIn) has secured the largest premises liability verdict in the history of Colorado ($16,000,000.00) and recently secured one of the largest personal injury verdicts in Federal Court for $30,000,000.00. As a trained stage actor, Kurt credits much of his trial success to his theatrical training in college and in Los Angeles prior to law school. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Something different this week on Tip the Scales. It’s an ATTORNEY TAKOVER with Sean Claggett and Ed Ciarimboli! They argue over golf balls, go over the finer points of wine making, and figure out who’s actually hosting this thing. Get in touch with Sean at https://www.claggettlaw.com/ Get in touch with Ed at https://www.fellermanlaw.com/ Host Sean Claggett (@claggettsykes on Instagram) is an established Las Vegas personal injury attorney and founder of Claggett & Sykes Law Firm. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and his trial team in New Mexico won a record $485 million jury verdict against a national healthcare company. Guest Ed Ciarimboli (@edciarimboli on Instagram) is an attorney and founding partner at Fellerman & Ciarimboli Law PC. Attorney Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. He has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008 _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria welcomes back the infamous Jefferson Fisher (Live at Law-Di-Gras!). They chat about alternatives to cussing, give the low down on Jefferson’s new podcast, what it’s like to be let down by close friends, the secret to good parenting, and Maria’s crush on Andrew Huberman. Get in touch with Jefferson at https://www.jeffersonfisher.com Guest Jefferson Fisher (@jefferson_fisher on Instagram and @justaskjefferson on TikTok) is a Texas board certified personal injury attorney and law firm owner of Fisher Firm. In 2022, he began making videos of my practical communication tips to help people argue less and talk more. Today, he is one of the most respected voices on communication and arguments in the world. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria welcomes back the famous Jenn Gore! They discuss Jenn’s new consulting venture, opening up about her divorce on social media, some SEO insights from Maria, setting reach goals, eating meat after 35 years, and why chewing is so hard. Get in touch with Jenn at https://atlinjurylawgroup.com Guest Jennifer Gore (@jenngorelawyer on Instagram) is the founder and owner of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-author’s of the book “Tiger Tactics CEO Edition”.  Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria chats with Ray Mieszaniec of EvenUp. They discuss his billion dollar valuation, how he views the AI landscape moving forward, spending 200 days on the road, growing from 0 to 1000 clients in 3 years, and why Maria didn’t take him so seriously when they met. You can get in touch with Ray at https://www.evenuplaw.com Guest Ray Mieszaniec (@mieszaniec on Instagram) is the COO and co-founder of EvenUp. Raymond's experience in the financial sector has given him a unique perspective on how to use data and analytics to identify risk and compliance issues. He received his undergraduate degree in economics from Simon Fraser University and their MBA from the Hong Kong University of Science and Technology. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. ____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s very special solo episode, Maria does a deep dive on local SEO. She answers top questions from lawyers such as; Where do I locate my office? How many reviews do I need? How do I answer negative reviews? Should I change the name of my firm? All this and more on this episode of Tip the Scales. You can get in touch with Maria at https://lawrank.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria speaks with veteran, attorney, and founder of Berry Law, John Berry. They discuss serving in the military, working with veterans, what it’s like to run a law firm with 3 practice areas, how to apply military leadership to business teams, and Maria finally meets someone who also refers to intake as sales.  You can get in touch with John at https://ptsdlawyers.com Guest John Berry (@theveteranlawyer on Instagram) after receiving his commission as an infantry officer in the U.S. Army, John completed Airborne School and Ranger School. John finished his military career as a Battalion Commander in the National Guard and retired as a lieutenant colonel.Berry Law has served over 10,000 Veterans nationwide recovering over $300 million in backpay awards for veterans. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Attorney Jenn Gore takes over again and speaks with fellow Golden Gaveler Brian White. They discuss the first time they met, Brian’s social media persona, winning a Golden Gavel, if conferences are worth it, and copycats in Houston. Get in touch with Brian at https://attorneybrianwhite.com Guest Brian White (@attorneybrianwhite on Instagram) is an attorney and founding partner of Attorney Brian White Personal Injury Lawyers. His is a Board Certified in Personal Injury Trial Law — Texas Board of Legal Specialization, which is a qualification shared by only about 3% of lawyers. Host Jennifer Gore (@jenngorelawyer on Instagram) is the founder and owner of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”.  _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“"I have always taken every dollar that I have made and reinvested it back into the firm.” On this week’s episode, Maria talks with founder and CEO of Alexander Shunnarah Trial Attorneys, Alexander Shunnarah. They discuss firm acquisition, mass torts, making investments, playing poker, and why it took him so long to believe Maria. Guest Alexander Shunnarah (@alexander_shunnarah on Instagram) is the founder and CEO of Alexander Shunnarah Trial Attorneys. Shunnarah is well known for the ubiquity of his billboards and has spoken at national conferences about his marketing campaigns. In 2016, he was named "Master of Marketing" by The National Trial Lawyer Magazine. You can get in touch with Alexander at https://shunnarah.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“My lawyers have 100% discretion to cut any fee, at any amount, up to 100%. We cut over a million dollars in fees a year.” On this week’s episode, Maria talks with attorney and founder of Sam Aguiar Injury Lawyers, Sam Aguiar. They discuss how to create a world class client experience, making great hires, where to spend your advertising dollars, and the right way to get involved in the community. Guest Sam Aguiar (@aguiarlaw on Instagram) is an attorney and founder of Sam Aguiar Injury Lawyers. He has obtained dozens of seven- and eight-figure verdicts and settlements, including his notable leadership in the historic Breonna Taylor case, which resulted in one of the largest civil rights settlements in United States history. Sam’s successes on high-profile cases have been featured on national outlets such as Hulu, ABC’s 20-20, the New York Times, Time Magazine, CNN, NBC, BBC, NPR, and the Washington Post. You can get in touch with Sam at https://aguiarinjurylawyers.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“It’s different doing something you love doing when you’re doing it for money.” On this week’s 100th episode, Maria talks with husband, comedian, co-founder, and COO of LawRank, Mariano Rodriguez. They discuss LawRank beginnings, Mariano’s standup career, what it’s like working with your spouse, and SEO tips and tricks. Guest Mariano Rodriguez (@lawrank on Instagram) graduated from UCLA School of Law and co-founded LawRank while attending law school. LawRank was founded with one goal in mind – to get attorneys on Google’s first page. You can get in touch with Mariano at https://lawrank.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We shot these commercials. We had people sending us money. They would send me a check…so that we would donate to the humane society of our choice, in their name.” On this week’s episode Maria talks with attorney and co-founder of Colombo Law, Dino Colombo. They discuss putting 100% or their marketing dollars into trucks, how “Smile Break” commercials changed everything, and why John Morgan is a visionary. Highlights 02:56 100% trucks 06:51 Smile Breaks 26:45 Morgan & Morgan Guest Dino Colombo (@colombolaw on Instagram) is co-founder of Colombo Law. He has been litigating complex personal injury and wrongful death cases for the past 26 years. Mr. Colombo’s practice focuses on trucking accidents and other catastrophic injury cases You can get in touch with Dino at https://www.colombolaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“How does it never happen, you’re never sick? Because I drink alcohol everyday. It sanitizes your system. Salt water and bourbon cures everything.” On this week’s episode Maria talks with attorney and co-founder of the Simon Law Group, Bob Simon. They discuss what’s different at Law-Di-Gras 2024, Attorney Share coming out of beta, why you should never call Bob, what to know about starting a podcast, and the origins of the planetfunbob name. Highlights 07:43 Attorney Share updates 11:58 Don’t call me 25:35 Planetfunbob Guest Bob Simon (@planetfunbob on Instagram) is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He has won Trial Lawyer of the Year several times, as voted on by his peers. Bob also spends a lot of his time giving back to the community and mentoring other trial lawyers in the craft of consumer advocate law. You can get in touch with Bob at https://www.thesimonlawgroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Let’s say you're flying in a jet and you're flying 10,000 miles. A one degree change in your path…makes you thousands of miles away from where you would have otherwise been.” On this week’s episode Maria talks with attorney and founding partner of Attorney Brian White Personal Injury Lawyers, Brian White. They discuss how Brian became the world’s best looking lawyer, what it takes to go viral, transitioning from trial to operations, why it pays to get a lot of billboards, and how he overcame a childhood stutter. Highlights 02:10 The world’s best looking lawyer 12:11 That’s a lot of billboards 45:28 A secret clothing line Guest Brian White (@attorneybrianwhite on Instagram) is an attorney and founding partner of Attorney Brian White Personal Injury Lawyers. His is a Board Certified in Personal Injury Trial Law — Texas Board of Legal Specialization, which is a qualification shared by only about 3% of lawyers. You can get in touch with Brian at https://attorneybrianwhite.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We have built virtually everything on the foundation of excellent client service and attention and relationships. And if our people, our lawyers, our non-attorneys, if they don’t understand the purpose of what we’re doing, there is no way that they’re going to deliver that…excellent client service.” On this week’s episode Maria talks with attorney and founder of Jeffcoat Injury & Car Accident Lawyers, Michael Jeffcoat. They discuss how to run a multi-practice law firm, specifically one that covers both personal injury and criminal defense, why you might want a culture specialist in your c-suite, and why you shouldn’t throw all your marketing eggs in one basket. Highlights 01:11 Running a multi-practice law firm 19:52 Bystander stress 23:05 Chief Community Officer Guest Michael Jeffcoat (@thejeffcoatfirm on Instagram) is an attorney and founder of Jeffcoat Injury & Car Accident Lawyers.His practice areas include catastrophic car accidents, wrongful death, nursing home neglect and abuse, motorcycle accidents, truck accidents, dog bites, slip and fall accidents, product liability, workers compensation, and medical malpractice. He is a State Delegate to the American Association for Justice, a longtime board member of the South Carolina Association for Justice, and a former member of the South Carolina Bar’s House of Delegates. You can get in touch with Michael at https://scinjurylawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Original Air Date: November 22, 2023 For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes.  Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.” On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms. Key Takeaways Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you.  Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward.  Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded. To connect with Jefferson, follow him on Instagram @jefferson_fisher Tip The Scales Website Tip the Scales Instagram Tip the Scales TikTok Tip the Scales Youtube Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank TikTok LawRank X / Twitter LawRank Facebook LawRank LinkedIn LawRank YouTube Jefferson Fisher Website Jefferson Fisher Instagram Jefferson Fisher TikTok Jefferson Fisher Facebook Jefferson Fisher X / Twitter Jefferson Fisher LinkedIn Jefferson Fisher YouTube Fisher Firm Website Other episodes you might enjoy: 4. Irving Pedroza - Make the Choice: Champion for Kindness 11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending 20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more. 00:00 Intro 00:59 I’m that Jefferson 02:09 Who is Jefferson? 05:55 Jefferson’s family upbringing 06:55 Talk about your passion 08:46 Change your old school mentality 10:26 Disarming your opponent 16:01 Fisher Firm culture and values 18:21 1200 followers per minute 24:37 I’m writing a book 25:31 Self-help 26:16 How to talk to a narcissist 27:45 Setting boundaries 32:25 What’s next? 32:52 Outro

“The word freedom for me is very important. It’s freedom to try cases or it’s freedom to take up golf or it’s freedom to be with your kids or it’s freedom to travel the world. Freedom equates to happiness for me.” On this week’s episode Maria talks with attorney and founder of the Mike Morse Law Firm, Mike Morse. They discuss his record breaking $75 million verdict, what it was like going back to trial for the first time in years and how he helped a family finally find justice for their son. Highlights 14:31 Justice for the family 17:29 Looking for meaning 31:45 The Mona Lisa Guest Mike Morse (@855mikewins on Instagram) is an attorney and founder of the Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, Mike Morse Law Firm has grown to 200 employees, served 40,000 clients, and collected more than $1.5 billion for victims of auto, truck and motorcycle accidents. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF. You can get in touch with Mike at https://www.855mikewins.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Pod Mentions Book: Fireproof by Mike Morse _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“When I was younger my dad asked me,”Don’t you want to be a lawyer like me?” and I was like, “No, you work too f-ing hard.” And it’s true. I work way too f-ing hard. It’s an obsession…and I couldn’t imagine doing anything else.” On this week’s episode Maria talks with attorney and partner at Parris Law Firm, Khail Parris. They discuss his recent $58M slip and fall verdict, why he got reported, the pros and cons of pharmacology, working with his father R. Rex Parris and the best thing to ever happen to him. Highlights 07:02 I got reported 20:54 $58M slip and fall 38:24 Best thing to happen Guest Khail Parris (@kale_paris on Instagram) is an attorney and partner at Parris Law Firm. Khail specializes in personal injury, product liability, and product defect claims. He has been designated one of Super Lawyers’ Southern California “Rising Stars” from 2021 to 2024. Since joining the firm in 2015, Parris has recovered more than $200 million in verdicts and settlements for injured individuals. You can get in touch with Khail at https://parris.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Pod Mentions Book: The Way of the Superior Man by David Deida _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria talks with attorney Tom Bosworth. They discussed appearing on the news, his large tiktok following (that is definitely not boring), PCBs in school, DEI in law firm hiring, Maria’s long lineage of law, and Dan Ambrose makes a surprise appearance. Get in touch with Tom at https://tombosworthlaw.com/ Guest Tom Bosworth (@lawyertombosworth) on Instagram), at age 33, became the youngest lawyer in the history of Pennsylvania to obtain a jury verdict in excess of $10 million for a living client as lead counsel. Recently, Bosworth was designated by the independent attorney group Super Lawyers as a Rising Star in Pennsylvania, a designation reserved for the top 2.5 percent of attorneys in the state who are 40 or younger or practicing 10 years or less. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“I want younger attorneys to know, there is a real struggle to growth…If you’re bringing in five, ten cases, within two, three years opening your firm, bro, bravo to you. Don’t think you have to be at 100 cases right away.” On this week’s episode Maria talks with lawyer and  founder of Attorneys of Chicago Personal Injury Lawyers, Moe Ramadan. They discuss why attorney’s are scared to be themselves, how social media is both helping and damaging the younger generation, and how to embed yourself in the local community. Highlights 07:46 Attorneys lie 21:19 Your neighborhood lawyer 40:55 Billboards? Absolutely. Guest Moe Ramadan (@moethelawyer on Instagram) is a lawyer and founder of Attorneys of Chicago Personal Injury Lawyers. Mr. Ramadan is a distinguished Super Lawyers awardee, a peer-review organization, and is also an honorable board member of the grassroots organization Inner-City Muslim Action Network (IMAN) of Chicago. You can get in touch with Moe at https://attorneysofchicago.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“If you’re choosing your SEO vendor based upon price, it’s probably not gonna work out for you…not in 2024. There is no cheap and easy solution.” On this week’s episode Maria talks with founder and CEO of iLawyer Marketing, Mike Perez. They discuss the popular question, “Is SEO dead?”, why you shouldn’t upset Google, their no a-hole policy, and share some secret tips and tricks. Highlights 04:42 Google’s AI policy 09:55 SEO mistakes 21:48 How to improve your SEO Guest Mike Perez (@ilawyermarketing on Instagram) is the founder and CEO of iLawyer Marketing. Mike has been working in law firm marketing for more than 20 years. Over that time, he has spent over 40,000 hours on SEO and digital marketing related activities. You can get in touch with Mike at https://www.ilawyermarketing.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok