Explorez tous les épisodes du podcast TikTok Talk - die erfolgreichsten Marken im TikTok Business

Welcome to Bold Campaigns! In this episode, our special guest, Antonio Murilo, will share with us how Adidas tailors its marketing for Europe and Latin America. We'll also explore its perspective on the last World Cup, including the mood during the round of sixteen. Discover what sports brands deem a successful event and how Adidas reacted to the unique timing. Get to know more about Adidas with us!

Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us information about the new mixed-reality headset Apple has been working on and how this could be used for marketing purposes. They will also comment on how this kind of technology will force different companies to create new ways to engage with users through this product. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us how Netflix ended its DVD delivery service after more than 15 years. They'll share with us a bit of the history of Netflix and how this decision will affect the brand. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how Twitter removed its policy against misgendering and deadnaming without any official announcement. They'll comment on how this affects users and the social media's reputation. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how the mid-roll warning stopped showing on YouTube. They'll comment on how this affects users and the website's reputation. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how the White House is recruiting influencers to reach young audiences and encourage them to vote. They'll comment on how Biden's administration is trying to gain new voters for his next re-election. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how the culture company at Amazon is damaging its own streaming service. They'll comment on how being data driven oriented and focused on cost-efficiency may be not ideal in the creative streming industry. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how Elon Musk decided to remove the restrictions on state media accounts from Russia and China. They'll comment on how Musk started this measure as a way to have users choose what to believe in and be critical of the content they consume on social media. #NewsOfThe Day.

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Lemon8, a social media app that has been gaining popularity in Asia and now the US. They will comment on what makes this app different and how it's connected to TikTok. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how banning TikTok in the US would affect many small brands and companies, which use the app as the main channel to sell and communicate with their target audience. They'll also comment on how these brands should have a plan B just in case Congress wins the battle. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us the new feature YouTube Music added into its app: Podcasts. They'll compare it to different streaming services and how it's different from them. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will about how LinkedIn's finally got an algorithm to recommend posts on feed. They'll comment on how this represents a huge opportunity for companies and brands to reach new audiences on this app. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Italy banning ChatGPT due to fears over data manipulation and potential privacy breaches. They'll also comment on how other countries could follow Italy's measure, and about countries that had banned ChatGPT before. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about a rumor regarding ChatGPT and its future development. They'll also comment on how this chatbot helps with content creation and how some people fear the future of the job market with its updates. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how Congress accused TikTok of spreading misinformation and helping users to put their lives in danger. They'll also comment on how these accusations fit with every social media app and how this could be an excuse to ban TikTok. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about the new AI tool that Canva has been working on. This tool is able to replace objects in pictures and also translate texts into diverse languages. They'll share with us how this new AI tool will attract more designer users to Canva. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about the new feature Whatsapp got for the near future: A newsletter. They'll share how this could become one of the most-read newsletters in the world and how ads in them could become a huge source of revenue for the app. #NewsOfTheDay

In today's episode, we have a super special guest: Bruno Dalul! A current Senior Marketing Manager at Amazon. He's got more than 14 years of experience in the marketing field and he will share with us some case studies about his work in the Entertainment World. The campaigns he'll talk about are related to partnerships made for The Smurfs and The Hobbit respectively. Apart from that, Bruno will share some comments and insights to work in this industry.

LinkedIn: https://www.linkedin.com/in/brunodalul/

Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us how streaming services like Warner Bros. Discovery and HBO Max are losing money even though they have actually gained more subscribers. They will explain how the competition is forcing new ways to entertain people and how new services could be affected. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us how Snoop Dogg brought back Death Row Catalog on TikTok. They will explain how Tiktok's service, SoundOn, may have influenced his decision of putting the catalog back first on the app. Lastly, they'll tell us about this service, which is helping music creators distribute and gain money on the platform. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us the new categories TikTok has added to the feed. They will comment how these categories will help small creators to have other videos noticed and how big brands will take advantage to reach new kind of audiences. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us how Twitter has allowed Cannabis ads on the app. Since Elon Musk took over Twitter, the company has been affected and lots of brands have stopped investing in ads inside the app. Because of that, Twitter apparently is looking for new potential advertisers. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how TikTok made more money than Facebook, Instagram, and Snapchat combined at in-app purchases. Also, they'll share with us how TikTokers are getting invited to huge events by brands. Lastly, they'll inform us of the new feature LinkedIn got for its users to edit articles. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about the new feature Whatsapp got and how this could become a new source of revenue. Also, they'll share with us how deep fake voices are taking over social media. Lastly, they'll inform about how creators on YouTube are not getting enough money for shorts. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Alibaba and their first profit growth since 2020. Also, they'll share with us how TikTok is trying to make users feel safe by limiting screen time for minors. Lastly, they'll inform about YouTube disabling posting and comments on its English Help forum to clean it. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about the new collection of sounds TikTok got for Business accounts. Also, they'll share with us how the app is seen as a threat to cybersecurity in Europe and the USA. Lastly, they'll inform about Meta and its new AI system to create and share ads on Facebook and Instagram. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about the biggest streaming channel in Brazil which surpassed Netflix in terms of users. Also, they'll share with us how SnoopDog brought again his Death Row catalog to TikTok. Lastly, they'll inform us about the redesign of the logo that Nokia decided to do after nearly 60 years. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell the new feature YouTube got for dubbing videos Now creators can translate their videos and upload the track with the video itself. Also, they'll share with us how people freaked out after hearing some rumors about Youtube downgrading the quality for free users. Lastly, they'll inform the AI DJ bot Spotify is working on. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell the new feature TikTok got for creators and advertisers in order to analyse top products on the app. Also, they'll share with us how people freaked out with Bing's AI bot who started acting very human like. Lastly, they'll inform the newsletter feature Whatsapp is wroking on. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about YouTube upgrading their Studio for podcasts and how these have grown in the last years. Also, they'll share with us the new feature YouTube Music got for its users: "Create a radio". Lastly, they'll inform us about the last problems Twitter has got so far. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Meta and its new blue badge you can get with a subscription. Also, they'll share with us how TikTok has created a new program to make creators gain more money. Lastly, they'll inform us about the new feature Twitch added to their site to help accounts be noticed. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Meta looking for new revenue sources after crashing ideals with Apple. Also, they'll share with us how Europe will set up rules for social media apps (like TikTok, Twitter, and Instagram) in order to secure young audiences. Lastly, they'll inform us about the new feature TikTok added to their feed to help accounts be noticed. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Twitter allowing Cannabis related ads on their site. Also, they'll share with us the plans former Twitter workers have to open a new platform free of Elon Musk: Spill. Lastly, they'll share with us the news about people falling in love with bots in the app Replika and how Gen Z seems indifferent to dating. #NewsOfTheDay

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Microsoft shutting off their not so well-known enterprise networking service: Yammer, and how this was so similar to LinkedIn and still failed. Also, they'll share with us the plans Hyundai and Kia have to avoid getting more cars stolen after the viral Kia challenge on TikTok. Lastly, they'll surprise us with the new method Chinese streamers do their lives to gain bigger donations.

Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Rihanna doing the smartest marketing move ever at Super Bowl (subtle, but explosive) and how this raised Fenty Beauty's popularity in just one day. Also, they'll share with us the plans Amazon has in mind to promote products and how this plan has worked for another brand in China. Lastly, they'll give their thoughts about the decrease in interest in AI illustration apps and what it's causing it.

Welcome to the new section of Inside Bold Creators club: Bold & Daily! This section brings you the hottest and most recent news from the marketing world. In this episode, Tim and Alex, the hosts of this show, will talk about the problems the app BeReal is having. Apparently, less than half of its users are active nowadays and, while this app decreases in numbers, LinkedIn is rising more than ever. Will this be the end for the showing authentic life app? Let's find out!

In today's episode, we have a super special guest: Alessandro Bogliari! He's the co-founder and CEO at The Influencer Marketing Factory Agency. He will share with us the story behind this agency's foundation, insights about its successful campaign for Springfree Trampolines, and his thoughts on new Chinese trends that may come one day to the western market. Apart from that, Alessandro uses his experience to comment on diverse topics, such as NFTs, AI marketing, virtual influencers, and much more. 

Here's Alessandro and The Influencer Marketing Factory's contact and social media:

LinkedIn: http://www.linkedin.com/in/alessandrobogliari/   

The Influencer Marketing Factory's website: http://theinfluencermarketingfactory.com/ 

The influence factor Podcast: http://bit.ly/3YcXXuf  (A super interesting and fun podcast about influencer marketing, and has a lot of awesome guests too!)

#boldcreatorsclub #podcast #trendingcontent #chinesetrends #influencermarketing #marketing

Isadora Prado is the strategy director at Ogilvy in Brazil. She manages with her team the marketing planning of some brands, Magalu being her main client. In this podcast, Isadora will talk about her experience working with the great virtual influencer "Lu" from Magalu and the preparations she has while planning the big Black das Blacks every year (an activity done for Black Friday). Also, she will share how Ogilvy won the Cannes Lions 2022 and the emotions lived during the event. Overall, Isadora possesses valuable knowledge related to marketing due to her years of experience. We're sure you'll learn about it with her! Isadora's LinkedIn: (https://www.linkedin.com/in/isadora-prado/)  #LuFromMagalu #LuDoMagalu #BlackFriday #BlackdasBlacks #BCC #Interview

Today we have an interview with Philip Wolff and Philip Papendieck, who are founders of Intermate, one of the most important influencer agencies in Germany. We start talking about Intermate's projects that have been awarded, why those projects worked so well, and how they got an investor for their project. Then, we deepen on how an influencer agency actually works. Wolff and Papendiek explain the relationship they create with influencers while working and also give tips to increase your number of followers. Intermate Website: https://www.intermate-group.de/

Jessica Sloan (@jessiesloan) is the owner of a digital marketing/ talent management agency (@jessica_ovaa), based in Los Angeles. She is also the marketing director of LiCi Fit™ (@licifit), a fitness clothing brand.

Jessie begins by talking about LiCi Fit and the foundation of the brand, the creators of the company and the brand's understanding of social media. Jessie also talks about the brand has grown by working with influencers.

We also talk about how LiCi Fit had Kylie Jenner and Vanessa Hudgens wearing their pieces, leading to considerable growth in sales.

Jessie also talks about her role as a social media advisor and a talent manager, explaining her new course find. YOUR. 54, that guides influencers or aspiring influencers into setting up in the collaborations world. 

Visit Jessie's pages to know more: https://stan.store/Jessie

Visit our website at https://boldcreators.club/

Maher Yassine (@maher.yass) is the CEO and manager of Uplift Management (@upliftmanagement), an American influencer management and influencer marketing company. The company specializes in talent management in the lifestyle, fitness, and beauty industries.

Maher begins by recounting one of his latest case studies, with the technology company Motorola on its first campaign with influencer marketing. He explains the problems the campaign suffered during production and the importance of an influencer marketing manager in a campaign. 

We talk about how Maher met Omar Bolden (@omar.bolden), 2016 SuperBowl champion, and his fiancée Candice (@candice), influencer and entrepreneur. Maher gives us insight into what it's like to manage the career of a couple of influencers.

Check out Uplift Management's website: https://www.uplift-management.com/

Visit our website at https://boldcreators.club/

Today's topic focuses on the horror show that is Influencer Fraud. We talked about the evolution of social media and influencers and how influencer marketing was affected by Influencer fraud in the earlier days. We also discussed how brands can try to avoid falling into Influencer fraud and how agencies help with that process.

Don't forget to follow us on all of our social media platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we discuss our favourite influencer products.

We talk about Dani Choma's eBook, KSI and Logan Paul's Prime Hydration, MrBeast's Burger and many other great examples.

Don't forget to visit our social platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we discuss the impact of influencers in Online and Offline marketing campaigns, and how you can mix both.

We talk about the campaign between Sthe Matos and Americanas and the amazing campaign that Adidas ran offline and transport to online marketing.

Don't forget to visit our social platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we enter the world of corporate influencers and how they helped brands to grow in competitive markets.

We talk about the importance of Elon Musk for Tesla, the power of corporate influencers like Casimiro for TNT Sports and Pipocando's beginning. 

Don't forget to visit our social platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we touch again on the topic of NFTs and how influencers can boost this market.

We mention creators like Logan Paul, FaZe Banks, and Gary Vee, and also touch on some recent scams in the digital art world.

Don't forget to visit our social platforms: 

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we touch for the first time on the topic of NFTs, cryptocurrencies and the metaverse.

We cover the simplest concepts in the NFT world with practical examples. We talk about blockchains, crypto punks and the Bored Ape Yacht Club, as well as collections such as artist Beeple's "Everydays" project.

Share the episode with your friends and visit our social networks:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In today's episode, we discuss the importance of influencer marketing on the music business and how TikTok has been leveraging careers.

We talk about Olivia Rodrigo's hit song, drivers license, and Adin Ross, the streamer that got to the Hip-Hop stars 

Don't forget to rate us on Spotify and visit our social platforms. Links below:

TikTok - https://www.tiktok.com/@boldcreatorsclub

Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured

Linkedin -  https://www.linkedin.com/company/bold-creators-club

Website - https://boldcreators.club/

Live Shopping has taken over the internet and is becoming the main form of promotion and selling for many brands. Livestreaming in Brazil became important for almost every area, from gaming to sports, and it is expected to keep growing.

Livestreaming eCommerce is the new big thing for brands. This is the combination of three distinct factors:

The growth of TikTok around the world;

The rise of the influencers;

The brand needs to differentiate itself from others.

China is already ahead on livestreaming eCommerce, but studies show that the biggest markets for this type of content are India and Brazil.

In China, Live Shopping is already common. Forbes estimates that the industry will earn around $60 billion annually. In 2019, around 37% of all online shopping was made during or because of Live shopping. In 2020, Taobao’s annual Single-Day Global Shopping Festival accounted for $6 billion in sales thanks to livestreaming eCommerce.

Don't forget to check out our social media channels:

In this episode, we talk about the biggest marketing trends for 2022. From the change to vertical videos to NFT's, here are our 10 predictions for the year.

Don't forget to rate us on Spotify and visit our social platforms. Links below:

TikTok - https://www.tiktok.com/@boldcreatorsclub

Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured

Linkedin -  https://www.linkedin.com/company/bold-creators-club

Website - https://boldcreators.club/