Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning - Sales enablement strategies for the design industry - How to increase visibility with architects, designers, and specifiers - Hospitality and residential design market trends - Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co 📅 Sign up for our next live training: https://training.thriveindesign.co 💌 Subscribe to our email list: https://podcast.thriveindesign.co
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S9, E12: When Details Matter: The Bespoke Business of Luxury Window Treatments with Vita Vygovska
Saison 9 · Épisode 12
jeudi 14 mai 2026 • Durée 36:23
What if great design isn’t just about aesthetics—but about how people feel inside a space?
In this episode of Thrive In Design, Nicole Lashae Hall sits down with Vita Vygovska to explore the deeper role design plays in wellness, emotional experience, and human connection. Known for her thoughtful and intentional approach to interiors, Vita shares how meaningful spaces are created when designers move beyond trends and focus on the lived experience of the people using them.
Together, Nicole and Vita discuss the evolving expectations clients have around wellness-centered environments and why emotional intelligence is becoming one of the most valuable skills in the design industry. From hospitality-inspired residential design to sensory awareness and intentional storytelling, this conversation highlights the growing shift toward spaces that support both function and feeling.
Vita also opens up about her entrepreneurial journey, sharing lessons on creative leadership, business growth, and maintaining authenticity while scaling a design practice. If you’re a designer looking to create more impactful work—or a creative entrepreneur navigating growth—this episode offers both inspiration and practical insight into designing with purpose.
⏱️ Timestamps (Key Moments)
00:00 – Introduction to Vita Vygovska + her design philosophy
02:00 – How Vita approaches emotionally driven design
05:00 – The connection between wellness and interior spaces
08:00 – Why sensory experience matters in modern design
11:00 – Designing beyond trends: creating spaces with meaning
14:00 – Hospitality influence on residential design experiences
17:00 – Entrepreneurship, leadership, and scaling a design business
20:00 – The role of authenticity in creative growth
23:00 – How designers can create stronger client connection
26:00 – Final thoughts on designing spaces that truly support people
💬 Key Quotes
“Design is about how people feel—not just what they see.”
“Wellness should be integrated into every layer of the design experience.”
“Trends fade, but emotional connection lasts.”
“The most memorable spaces are the ones that make people feel understood.”
“Authenticity is one of the greatest assets a designer can have.”
🔗 Connect with Vita
To learn more about Vita Vygovska and her work shaping the future of design, connect with her:
S9, E11: The AI-Powered Product Developement and Marketing: What’s Working Right Now with Stacy Garcia
Saison 9 · Épisode 11
jeudi 7 mai 2026 • Durée 46:19
What does it take to turn creative talent into a globally recognized design brand?
In this episode of Thrive In Design, Nicole Lashae Hall sits down with Stacy Garcia—founder, designer, and entrepreneur—to explore how she built a multi-faceted brand spanning product design, licensing, and strategic partnerships across the A&D industry.
Stacy shares her journey from launching her own design studio to developing a licensing powerhouse, offering a behind-the-scenes look at how designers can expand beyond traditional service models. This conversation dives into the business mechanics of scaling creative work—covering everything from brand positioning and product development to navigating long-term partnerships with major manufacturers.
Nicole and Stacy also discuss the importance of evolution in a creative career. As the industry shifts, Stacy emphasizes why adaptability, curiosity, and a clear point of view are essential for staying relevant—and how designers can create opportunities rather than wait for them.
If you’re an interior designer, product designer, or creative entrepreneur looking to diversify your revenue streams, build a lasting brand, and think beyond client work, this episode provides both inspiration and practical insight.
⏱️ Timestamps (Key Moments)
00:00 – Introduction to Stacy Garcia + her impact in the design industry
02:00 – Stacy’s early career and transition into entrepreneurship
05:00 – How she built her brand beyond traditional design services
08:00 – Understanding licensing as a growth strategy for designers
12:00 – The role of partnerships in scaling a creative business
15:00 – How to position your work for long-term opportunities
18:00 – Adapting to industry shifts and staying relevant
21:00 – The mindset behind building a global design brand
💬 Key Quotes
🔗 Connect with Stacy
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E10: Inside the AI in Design Summit: Why This Event Matters Now with Nicole Lashae Hall
Saison 9 · Épisode 10
jeudi 30 avril 2026 • Durée 19:58
AI is everywhere—but for many in the design industry, it still feels unclear, overwhelming, or disconnected from day-to-day work.
In this solo episode of Thrive In Design, Nicole Lashae Hall pulls back the curtain on the vision behind the upcoming AI & Design Summit and why this moment represents a critical turning point for interior product brands, marketers, and sales teams.
Rather than offering surface-level insights or scattered tools, Nicole introduces a structured way to think about AI through the lens of the ACE framework: Awareness, Consulting, and Execution. This methodology maps directly to the customer journey—revealing how AI is already influencing how designers discover, evaluate, and specify products.
Nicole also addresses the biggest challenges she’s hearing across the industry: fear of replacement, lack of clarity on implementation, and missed opportunities due to fragmented education. From undocumented conference conversations to disconnected podcast insights, she makes a compelling case for why the industry needs a centralized, actionable approach to AI adoption.
If you’re an interior product manufacturer or design professional looking to stay relevant, refine your strategy, and confidently integrate AI into your business, this episode sets the stage for what’s next—and how to take action.
⏱️ Timestamps
00:00 – Welcome to Thrive In Design + podcast mission
01:00 – Nicole’s reflection on podcast growth and audience
02:00 – Introduction to the AI & Design Summit
03:00 – What Thrive In Design does (consulting + execution)
04:30 – The rise of AI in the design industry
05:30 – Common fears and misconceptions about AI
06:30 – The gap in how AI is currently being taught
07:30 – Why the customer journey is key to understanding AI
08:00 – Introducing the ACE Framework (Awareness, Consulting, Execution)
09:30 – How AI impacts each stage of the customer journey
11:00 – Why designers are changing how they evaluate products
12:00 – The need for a centralized AI conversation in the industry
12:30 – Overview of the AI & Design Summit (May 20, 2026)
13:00 – Keynote preview: AI and brand relevance
13:45 – Panel: AI in product development
14:30 – Session: AI, brand voice, and storytelling
15:45 – Fireside chat: implementing AI within teams
16:45 – How to attend (live or replay options)
17:30 – Bonus: new AI-powered service announcement
18:30 – Final thoughts + invitation to take action
💬 Key Quotes
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E9: From Data to Deals: Using AI to Identify and Win New Accounts with Kate Rancourt
Saison 9 · Épisode 9
jeudi 23 avril 2026 • Durée 44:25
Artificial intelligence isn’t just changing how we work—it’s changing the work itself.
In this episode of Thrive In Design, Nicole Lashae Hall sits down with Kate Rancourt, Director of Customer Insights & Growth at One Workplace, to explore how AI is reshaping the design industry—from sales conversations to strategic decision-making.
Kate shares her journey from interior designer to insight-driven leader, revealing how her role focuses on identifying emerging market shifts and translating them into revenue-generating strategies. At the core of this conversation is a powerful idea: insight alone doesn’t drive growth—activation does.
Together, Nicole and Kate unpack how AI is evolving from a simple tool into a true collaborator. They discuss the importance of using AI to enhance—not replace—human connection, and why the most successful professionals will be those who double down on what makes them uniquely human.
You’ll also learn practical, real-world ways to use AI in your day-to-day work—from crafting LinkedIn content and preparing for high-stakes conversations to refining sales strategies and winning new accounts. If you’ve felt overwhelmed or unsure about where to start with AI, this episode offers a clear, grounded approach to integrating it into your workflow with confidence.
⏱️ Timestamps
00:00 – Introduction to Thrive In Design + episode overview
01:00 – Meet Kate Rancourt and her role at One Workplace
03:00 – From interior design to customer insights and growth
04:30 – What it means to connect insight to revenue
06:00 – Why insight without action doesn’t move the business
07:30 – The intersection of sales, marketing, and design
09:00 – When AI became real (not just a buzzword)
11:00 – Early experimentation with AI tools (Midjourney + beyond)
13:00 – The speed of AI and why it changes everything
14:00 – AI integration into everyday workflows
15:00 – Reframing the fear: what AI can’t replace
16:00 – Identifying the “uniquely human” parts of your role
17:00 – Internal resistance, ethics, and AI skepticism
19:00 – What a “prompt” actually is (and why it matters)
21:00 – Treating AI like a colleague, not a command tool
24:00 – Practical example: AI for LinkedIn content strategy
29:00 – Using AI to prepare for difficult conversations
33:00 – Leveraging AI for sales strategy and stakeholder alignment
36:00 – The importance of critical thinking alongside AI
37:00 – Why AI is more than just a tool
39:00 – Using multiple AI platforms strategically
41:00 – Where to connect with Kate + closing thoughts
💬 Key Quotes
👋🏻 Connect with Kate Rancourt
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E8: 2026 Is a Positioning Year: Fewer Designers. Higher Influence. Bigger Stakes - with Nicole Lashae Hall
Saison 9 · Épisode 8
jeudi 16 avril 2026 • Durée 29:59
In this episode of Thrive In Design, host Nicole Lashae Hall breaks down the latest ThinkLab 2026 benchmark report through the lens of a strategist—translating research into real, actionable insights for interior product brands.
Nicole explores the key industry tensions shaping the market today: shrinking workforce, tariff pressures, and rapid AI acceleration. Despite these challenges, specification power is growing—creating a powerful opportunity for brands that are aligned with how designers actually work. This episode emphasizes the importance of moving beyond surface-level marketing into research-backed strategy that drives real specification growth.
Listeners will gain clarity on how designers’ influence is evolving, why being in a specifier’s “top 3–5 brands” is critical, and how generational shifts—especially the rise of Gen Z—are reshaping expectations for digital experiences and brand engagement. Nicole also unpacks how tariffs should be viewed not just as a pricing issue, but as a brand storytelling opportunity to build trust and loyalty.
Finally, the episode dives into AI’s role in the design industry—highlighting why AI readiness is no longer optional and how manufacturers must optimize their digital assets to remain visible in AI-powered discovery tools. This episode is essential for interior product brands looking to stay competitive, relevant, and specification-ready in 2026 and beyond.
Timestamps
00:00 – Introduction To Thrive In Design And Podcast Mission
01:00 – Season Recap And Importance Of Research-Driven Strategy
02:05 – Why Branding Without Research Is A Wasted Investment
03:00 – Nicole’s Strategist Perspective And Industry Experience
05:00 – The Complexity Of Go-To-Market Strategies Across Design Segments
06:15 – Current Industry Landscape: AI, Disruption, And Change
07:14 – ThinkLab 2026 Report Overview And Key Tensions
08:00 – Tariff Pressures And Marketing Budget Challenges
Key Quotes
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E7: The Brand Story Blueprint: How to Get Specified by Designers with Adam Kubryk and Brooke Taylor
Saison 9 · Épisode 7
jeudi 9 avril 2026 • Durée 46:35
In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Brooke Taylor and Adam Kubryk, co-founders of Vendor Bootcamp, to unpack what it truly takes for hospitality vendors to stand out, get specified, and stay relevant in an increasingly competitive market.
Drawing from decades of combined experience across design, branding, and global sales, Brooke and Adam reveal why most vendors struggle to differentiate—and how shifting from product-first thinking to strategic storytelling can transform your business. They break down the “Brand Story Blueprint,” offering actionable insights on how to align your messaging with what designers, purchasing agents, and owners actually care about.
The conversation dives deep into common industry misconceptions, including why vendors should stop “selling to designers” and instead empower them as an extension of their sales team. You’ll also learn how process, not just product, plays a critical role in brand perception—and why simplifying your messaging (“say less, look better”) can dramatically improve your chances of being specified.
Whether you're new to hospitality or looking to scale your brand presence, this episode delivers practical strategies to help you move from scattered efforts to intentional growth.
Timestamps
00:00 Introduction to Thrive In Design and episode overview
01:00 Meet Brooke Taylor & Adam Kubryk + Vendor Bootcamp origin story
03:29 Industry frustrations and the gap in vendor-focused conversations
06:06 Why vendors must align messaging with real buyer questions
07:00 The power of dual perspectives: design vs. sales
11:00 Inside Vendor Bootcamp: process, advisory board, and insights
14:16 Market realities: differentiation vs. commoditization
18:20 Case study: building a brand story that scales globally
22:00 What designers actually need from vendors
24:00 Differentiating in crowded categories (especially custom products)
28:27 Tactical advice: stop selling to designers
30:30 Understanding ROI and where your product fits in the value chain
35:37 AI in hospitality: tools vs. strategy
42:02 What vendors must unlearn to stay relevant
45:00 Final thoughts and where to connect with Vendor Bootcamp
S9, E6: Inside the Shifts Reshaping Design, Manufacturing, and Brand Trust with Amanda Schneider
Saison 9 · Épisode 6
jeudi 2 avril 2026 • Durée 41:27
In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Amanda Schneider, Founder and President of ThinkLab, to unpack what it really takes to build a purpose-driven product brand in today’s evolving design industry.
Amanda shares the origin story behind ThinkLab and how her journey—from product design to research leadership—revealed a critical gap between manufacturers and designers. Backed by powerful data, she explains why designers hold up to 140x the recommendation power of the average consumer—and why brands can no longer afford to ignore that influence.
The conversation dives deep into the state of the design industry heading into 2026, including the shifting balance between sales and marketing, signs of industry maturity, and the growing awareness of how physical spaces impact human experience. Amanda also explores how hybrid work, generational shifts, and digital transformation are forcing brands to rethink outdated systems and embrace new strategies.
If you're a manufacturer, marketer, or design leader looking to stay relevant, align your teams, and future-proof your brand, this episode delivers both strategic insight and actionable direction.
⏱️ Timestamps
00:00 Introduction to Thrive In Design & episode overview
01:00 Meet Amanda Schneider & the mission behind ThinkLab
02:29 The origin story: bridging the gap between product brands and designers
04:00 Why designers hold massive influence (40x–140x buying power)
06:00 Evolution of ThinkLab & scaling through acquisition
08:50 Gen Z, the future of work, and redefining workplace expectations
10:30 The 3 biggest industry shifts heading into 2026
11:00 Sales vs. marketing imbalance in a hybrid world
13:30 Industry maturity, consolidation, and market decline signals
15:00 A new opportunity: human awareness of physical space
💬 Key Quotes
👉 Learn more about Amanda
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E5: From Concept to Contract: A Go-To-Market Sales Playbook for Interior Product Brands with Nicole Lashae Hall
Saison 9 · Épisode 5
jeudi 26 mars 2026 • Durée 20:24
In this episode of Thrive In Design, host Nicole Lashae Hall breaks down a critical misconception holding interior product brands back: confusing a product launch with a true go-to-market strategy. While many brands excel at creating beautiful, innovative products, far fewer understand how to effectively commercialize them for long-term specification success.
Nicole explains why most product failures aren’t due to poor design—but rather a lack of strategic alignment across marketing, sales, and product teams. She highlights how siloed workflows, unclear messaging, and lack of sales enablement lead to missed opportunities, even for high-quality products. Drawing on industry research and real-world experience, she emphasizes that designers often make the majority of their decisions before ever speaking to a sales rep—making early-stage clarity and positioning essential.
You’ll also learn the difference between a “launch moment” and a sustainable go-to-market system. Nicole introduces a practical five-step framework that guides brands from market clarity to conversion, ensuring momentum doesn’t drop off after the initial reveal. This episode is a must-listen for interior product brands ready to move beyond reactive marketing and build a repeatable, strategic path to growth.
Timestamps
00:00 – Introduction to Thrive In Design Podcast
Overview of the show’s mission and focus on aligning strategy, storytelling, and systems.
01:00 – The Core Problem: Launch vs. Strategy
Why most product failures stem from weak go-to-market strategies—not poor design.
02:00 – Industry Insight: Great Products, Weak Commercialization
How interior product brands excel at creation but struggle to bring products to market effectively.
04:00 – The Danger of Siloed Teams
How misalignment between product, marketing, and sales creates confusion and lost opportunities.
06:00 – What the Data Says
Key research insights: buyer behavior, decision-making timelines, and revenue impact of alignment.
08:00 – Why Product Launches Lose Momentum
The drop-off after launch and lack of post-launch structure.
Key Quotes
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E4: From Press to Pipeline: How Strategic PR & Authentic Storytelling Drive Growth in Design Brands with Susan Fernandez
Saison 9 · Épisode 4
jeudi 19 mars 2026 • Durée 46:22
Marketing in the built environment is evolving quickly—and interior product brands that want to grow must rethink how they approach storytelling, PR, and go-to-market strategy.
In this episode of the Thrive In Design Podcast, host Nicole Lashae Hall sits down with Susan Fernandez, Senior Vice President of Marketing at UpSpring, to unpack how manufacturers and building product brands can stand out in an increasingly competitive marketplace.
Susan shares her journey from studying graphic design at Pratt Institute and working with legendary creative leaders in New York advertising agencies to founding her own marketing firm and eventually joining UpSpring. Along the way, she discovered a key insight: even technical products must connect with people emotionally through compelling brand storytelling.
Together, Nicole and Susan explore the evolving role of PR, marketing, and AI in the design industry—from why thought leadership is becoming essential in the age of large language models to how brands can use integrated strategies to increase visibility, credibility, and specification opportunities.
They also dive into practical tactics for product brands, including how to prepare for trade shows, why paid media is still underutilized in the AEC industry, and how manufacturers can structure their messaging and content so that AI tools and designers can easily evaluate their products.
If you're an interior product manufacturer, marketer, or sales leader looking to grow specifications and build stronger brand authority, this episode is packed with insights you can apply immediately.
Timestamps
00:00 – Introduction to the Thrive In Design Podcast
Nicole Lashae Hall introduces the show and its focus on strategy, storytelling, and growth for interior product brands.
01:00 – Meet Susan Fernandez
Nicole introduces Susan’s background, including her role as SVP of Marketing at UpSpring.
02:40 – Susan’s Journey Into Design and Architecture
How childhood experiences exploring architecture shaped her career path.
Key Quotes
Connect with Susan
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
S9, E3: Strategy That Sells: Why Most Product Brands Are Underprepared for the Future of Design with Nicole Lashae Hall
Saison 9 · Épisode 3
jeudi 12 mars 2026 • Durée 25:03
Many interior product brands believe they have a visibility problem. But according to Nicole Lashae Hall, the real issue is something deeper: a strategy gap.
In this episode of the Thrive and Design Podcast, Nicole explores how the design industry has quietly but permanently shifted — and why many brands are still operating with outdated sales and marketing assumptions. Designers are discovering products digitally, forming opinions long before meeting a sales rep, and increasingly prioritizing brands that provide education, transparency, and meaningful narratives rather than pure product promotion.
Nicole breaks down how the pandemic accelerated these changes and why hybrid work, digital-first discovery, and generational shifts (especially among Millennial and Gen Z designers) are reshaping how specification decisions happen. Brands that rely only on product visibility, trade shows, or sales-driven messaging risk becoming invisible in a crowded marketplace.
Instead, success now requires alignment between marketing, storytelling, and sales behavior. Nicole shares the most common strategic exposures she sees in interior product brands today — including visibility without positioning, sales messaging without narrative, and activity without clear strategy.
If your brand is investing heavily in marketing but still struggling to win specifications, this episode will help you rethink your approach and build a clearer path forward.
Timestamps
00:00 – Welcome to Thrive and Design
Nicole introduces the podcast and the mission: helping interior product brands turn insights into strategic action.
01:14 – The Strategy Gap Most Brands Don’t See
Why many brands think they need more visibility when the real issue is strategic positioning.
02:25 – How Product Sourcing Has Changed Post-Pandemic
The shift from traditional in-person sales toward digital discovery and hybrid engagement.
05:18 – The Rise of Digital-First Product Discovery
Designers now research brands online before ever meeting a rep.
Key Quotes
🔗 Connect with Thrive In Design
🚀 Go Deeper with Thrive In Design
👋 Connect with Nicole
24:00 – Advice for designers looking to expand their business model
27:00 – Final thoughts: creating longevity in your creative career
“Your creativity doesn’t have to be limited to one business model.”
“Licensing allows your ideas to scale beyond your time.”
“You don’t wait for opportunities—you create them.”
“A strong point of view is what makes your work valuable.”
“Longevity comes from evolution, not repetition.”
To learn more about Stacy Garcia and her work shaping the future of design and the built environment, connect with her and Stacy Garcia Studio:
Connect with Stacy on LinkedIn:https://www.linkedin.com/in/stacygarcia/
“Stop selling to designers—they’re not your buyer. They’re your sales team.”
“If you’re not differentiated, you’re invisible.”
“Say less. Show your best. That’s what gets specified.”
“Your process matters more than you think—it’s what people remember.”
“If you don’t understand how your product impacts ROI, you’re just selling something.”
🔗 Connect with Adam Kubryk and Brooke Taylor
To learn more about Adam Kubryk and Brooke Taylor and their work shaping the future of design and the built environment, connect with them and Vendor Bootcamp:
05:00 – From Creative Agencies to the Built Environment
Susan shares how working with both major consumer brands and B2B companies shaped her marketing perspective.
07:45 – Why Storytelling Matters in B2B Marketing
Susan explains why even technical products must connect emotionally with audiences.
10:30 – Moving Beyond Product Features to Brand Seduction
How brands can create emotional connections instead of relying solely on performance messaging.
12:00 – What UpSpring Does for AEC and Product Brands
Susan explains how the firm helps companies scale through integrated PR and marketing strategies.
14:00 – Using PR to Enter New Markets
A creative example of how a thought leadership campaign helped a firm break into the cruise ship industry.
18:30 – Common Misconceptions About PR
Why PR is much more than press releases—and why it's becoming more important in the age of AI.
22:30 – The Role of AI and Large Language Models in Product Discovery
How designers are increasingly using AI to evaluate building products.
24:00 – Structuring Product Information for AI and Designers
Why manufacturers must make product data clear, searchable, and accessible online.
27:00 – The Core Pillars of an Effective Go-to-Market Strategy
PR, marketing, SEO, thought leadership, and industry presence.
29:00 – Why Paid Advertising Is Still Underused in the Industry
Susan shares why paid media will become increasingly important.
31:30 – The Strategic Role of Trade Shows Today
How brands should prepare for events to maximize ROI.
34:30 – Training Your Booth Team for Success
Why most companies miss opportunities at trade shows.
37:00 – Creative Partnerships and Booth Experiences
How collaborations can elevate a brand’s presence at industry events.
39:30 – Measuring Marketing ROI
How brands should evaluate success across PR, marketing, and sales strategies.
41:30 – Why Brands Must Be Willing to Experiment
The importance of testing strategies—even if some fail.
44:00 – Final Advice for Brands in 2026
Susan emphasizes authenticity as the most powerful storytelling strategy.
45:00 – Where to Connect with Susan Fernandez
Nicole shares how listeners can learn more about UpSpring and connect with Susan.
“Everything you use to communicate—whether it's a poster, a website, or a TV spot—has to tell a story that is seductive.”
“People don’t buy in bullet points. We all buy on emotion.”
“PR isn’t a nice-to-have anymore—it’s a credibility engine.”
“If you want to be in an industry conversation, you have to join it before you have the experience.”
“Authenticity rules. Designers want the real story, not fluff.”
To learn more about Susan Fernandez and her work shaping the future of design and the built environment, connect with her and UpSpring:
Connect with Susan on LinkedIn:https://www.linkedin.com/in/susanwalshfernandez/
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