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28-min rev boost, Hines & Tishman Speyer news + boom in offsites, fractional offices, & hotel clubs16 Oct 202600:24:26

Hector Kolonas and William Edmundson recap key items from the This Week in Coworking Week 42 (2026) newsletter


Follow along with Week 42's (2026) Coworking News: https://thisweekincoworking.com/week-42-2026/


They share iPostal1’s “28-minute” operator checklist to grow virtual address revenue, including updating listing photos and adding iWorkspaceMail as a white-label digital mailbox revenue stream, then “rewarding yourself” after completing the steps.


They discuss major real estate and flex signals: leadership transitions at Hines and its building-as-flex approach, and Tishman Speyer’s 150-year Chrysler Building lease with plans to invest $235M and expand pre-built suites and flex.


The episode also covers a reported 30% rise in offsite bookings, Flexday’s fractional offices, hotel membership models as a potential competitor, and a “launch week” strategy for new spaces, including staging offices and consultative selling supported by AI research.


00:00 Welcome and Week 42 Preview

01:00 Sponsor Spotlight iPostal1

01:27 28 Minute Revenue Boost

02:48 Step One Update Photos

04:46 Step Two Add iWorkspaceMail

05:58 Step Three Coffee and Tools

07:05 Big Story Hines Leadership Shift

09:03 Chrysler Building Flex Future

10:50 New SKUs Offsites and Fractional Offices

14:48 Hotels as Coworking Competitors

17:23 Launch Week and Space Staging Tips

20:42 Consultative Tours and Using AI

23:53 Wrap Up and Goodbye

Coworking Tenure Survey 2026, Career Paths & AI Agents (w/ Sam Shea of FLOC + Uniti) | Week 41 Recap08 Oct 202600:23:04

Host Hector Kolonas is joined by co-host Sam Shea (ex-Workbar, ex-WeWork, ex-LiquidSpace; now at Uniti; and founder of FLOC—Future Leaders of Coworking) to discuss the 2026 Coworking Tenure Survey and key Week 41 stories.


Read the Week 41 newsletter at https://thisweekincoworking.com/week-41-2026/


Get the free 2026 Coworking Tenure report at https://twic.co/tenure/results


They review survey findings from 37 operators across five regions, including that 78% report entry-level staff staying a year or more, with drop-off often occurring around 2–3 years, and that defined career paths correlate with lower churn. Reported reasons for entry-level departures include limited career progression (39%), moving industries (39%), and compensation (31%). They discuss internal promotion splits (some promote most managers internally, others few) and optional revenue-per-employee results where 33% reported $300k–$500k.


The episode also covers AI agent adoption (a master agreement bringing Uniti to the Vast franchise network), an IKEA franchisee case study on reskilling, HubSpot’s shift toward consumption-based pricing, Alcove’s expansion to 33 pods including Manhattan, and a FLOC collaboration pub quiz at GCUC UK in London.00:00 Welcome and Sam Shea00:43 What is FLOC01:49 Tenure Survey Key Findings03:18 Career Paths Reduce Churn05:13 Why Staff Leave06:03 Promoting Managers Internally08:11 Revenue Per Employee Insights10:35 AI Agents Enter Coworking12:47 AI Reskilling Lessons17:13 HubSpot Pricing Shakeup20:20 Alcove Pods Expansion21:43 GCUC London Wrap Up

Pricing Psychology, AI Agents, and Handling Bad Members - Coworking Week 40 Recapped02 Oct 202600:23:41

Hector Kolonas hosts the Week 40 (2026) recap of This Week In Coworking with guest co-host Cat Johnson, discussing upcoming events including GCUC UK in London, a Coworking Creators meetup, the Coworking Creator Summit, and October and November convos, plus a surprise trivia game at GCUC UK powered by This Week In Coworking and hosted by FLOC.


They highlight a Cobalt resource on pricing psychology (price anchoring, the endowment effect, frictionless signups, and effective discount framing), then explore how AI personal assistant agents from Meta and OpenAI could shift booking and search behavior and what that means for coworking ecommerce, reviews, and positioning.


They also cover Google Sheets gaining Gemini-powered board-style interfaces, the risks of “vibe coding” without maintenance, and implications for tech stacks and coworking space sales. Finally, they discuss Tamara’s public response to a “bad member” and review bombing, emphasizing transparency, community trust, and online context.



00:00 Welcome and Birthdays

00:40 Cat’s Event Sprint

01:31 GCUC UK Trivia Tease

02:19 Pricing Psychology Wins

04:33 AI Agents Change Buying

10:08 Aggregators and Incentives

11:26 Gemini Sheets Goes No Code

13:29 Vibe Coding vs Maintenance

15:16 Exit Strategy and Tech Stack

18:34 Handling a Bad Member

22:16 Community Support and Wrap


Week 39: Booking Disasters, Better Branding, and Practical AI with Ivailo Ivanov25 Sep 202600:26:23

In this episode of the Week 39 recap, host Hector Kolonas is joined by Ivailo Ivanov, VP of Product at OfficeRnD, to discuss three critical topics from this weeks newsletter for the coworking industry:


1. A "catastrophic booking failure" case study: Analyzing how breakdowns in access, staffing, SOPs, and Wi-Fi can ruin the member experience despite a successful booking.

2. Branding over overcrowding: An argument that flex workspaces aren’t suffering from overcrowding, but rather a lack of clear branding. We compare coworking differentiation to hotel tiers and emphasize the need for clearer expectations based on specific use cases.

3. AI in coworking: A product-focused deep dive into OfficeRnD’s utility-first approach. We explore implementing sales agents and web chat widgets to drive conversions, and experimenting with conversational analytics for faster data insights.


Follow along at https://thisweekincoworking.com/week-39-2026/

Or subscribe for the free email newsletter at https://twic.co/subscribe


We also offer a warning against the risks of "vibe coding" bespoke systems, emphasizing that long-term maintenance and security require more than just a surface-level approach.


Chapters:

00:00 Welcome and Guest Intro

01:23 Catastrophic Booking Fail

04:10 Fixing Ops and WiFi Basics

09:03 Branding Not Overcrowding

12:18 Power Outage Reality Check

12:39 OfficeRnD AI Philosophy

14:44 AI Adoption Types

19:28 AI Sales Agent and Conversion

22:49 Conversational Analytics and Data Trust

24:26 Vibe Coding Warning

25:52 Wrap Up and Thanks


Fit-Out ROI, Berlin’s Vacant Offices & Content Marketing That Converts | Week 38 (2026)18 Sep 202600:31:10

















Week 37 (2026) Recap: GWA Highlights, Credibility Shifts, Restroom Experiences & Tech Integrations11 Sep 202600:23:58

Host Hector Kolonas recaps week 37 of 2026 with guest co-host Perla Caballero from Alliance Virtual Offices calling in from Monterrey after attending the GWA conference, where she led roundtables on excellence management and member loyalty, drawing on experience from WeWork and Airbnb.


Follow along with the web-version of the free newsletter at https://thisweekincoworking.com/week-37-2026/


Perla shares Alliance revenue opportunities for operators beyond virtual offices, highlighting meeting rooms as a lead generator for new members.


They discuss Sarah Travers’ view that companies now proudly use flexible offices as a hiring and operational advantage, and explore corporate demand for managed, amenity-rich private offices.


They also cover Jamie Hodari’s point that restrooms and “hidden” spaces shape the overall experience, suggesting tours, photos, and potentially ratings for bathrooms and other amenities.


Finally, they review OfficeRnD’s tech survey, which shows integration challenges rising to 68%, and discuss how well-built integrations and instant bookings reduce workload and improve responsiveness.


00:00 Welcome and Introductions

00:36 GWA Denver Highlights

01:37 Perla Career Background

02:07 Alliance Revenue Streams

03:25 Coworking Credibility Shift

06:02 Enterprise Flex Office Benefits

09:21 Restrooms Matter Too

13:16 Tours Ratings and Bathrooms

16:39 Tech Survey Integrations

23:03 Wrap Up and Where to Meet

essensys Goes Private Again: Agentic AI, Integrations, and the Future of Autonomous Flex Ops (Week 36, 2026)04 Sep 202600:35:52

In the Week 36 (2026) recap of the This Weekend Coworking podcast, host Hector Kolonas and guest co-host Mark Furness discuss Mark’s reacquisition and take-private of essensys, his renewed focus on building faster with AI, and what “AI at the core” means: agentic capabilities across essensys Platform (network/WiFi), elumo (meeting room access and monetization), and Operate (lead-to-cash/ops system) via more autonomous operations and natural-language interfaces.

They debate where AI agents should and shouldn’t replace deterministic workflows, rising concerns around data security as workers bring their own tools, and the need for interoperable, best-in-class stacks.

They cover improving onboarding/activation journeys, insights from Flexspace data on full-day bookings (median eight seats), the importance of distinguishing buyer vs user, and why utilization data is a stronger signal than occupancy, including plans for MCP-enabled access to essensys data and a push toward autonomous flexspace operations.00:00 Welcome and Introductions00:41 Mark Reacquires Essensys02:44 AI at the Core08:50 Agents vs Infrastructure11:39 Security and Data Risks16:14 Autonomous Ops Use Cases19:37 Onboarding and Activation20:55 Flexspace Booking Data23:44 Fixing the Arrival Experience28:41 Occupancy vs Utilization32:15 MCP and Data Access35:25 Wrap Up and Thanks

Is Coworking Dead, or Just Getting More Specific? (Week 35 2026 Recapped)28 Aug 202600:26:11

In this Week 35 recap of This Week in Coworking, Hector Kolonas is joined by Ken Koh from Nexudus to unpack the latest shifts shaping coworking, flex, and community-led workspaces.


See this week's full summary at https://thisweekincoworking.com/week-35-2026/


They discuss Nexudus’ new Members Portal and Passport app updates, embedded storefronts, AI-powered member experiences, why coworking websites need to show real community, the rise of niche spaces like QUBE, and what Dublin’s flex market data reveals about larger companies adopting coworking.


Chapters:

00:00 Welcome and intro with Ken Loh from Nexudus

00:53 Nexudus Members Portal updates

02:20 Passport app and mobile member experience

02:43 AI tools, chatbots, WhatsApp, email, and calls

03:36 Embedded storefronts and ecommerce for coworking spaces

04:14 Schema, agentic search, and bookable workspace data

05:16 What coworking websites get wrong with imagery

08:12 On-demand use, community discovery, and workspace fit

11:36 Occupancy data, vibe, and useful workspace signals

13:10 Is traditional coworking dead?

14:45 The rise of niche coworking and media-focused spaces

17:28 How AI is changing why people use offices

20:13 Collaboration, whiteboards, and coming together intentionally

21:15 Dublin flex data and mid-market demand

24:34 Why coworking metrics vary by location and audience

25:00 Upcoming Undercurrents deep dive: which metrics matter?

25:44 Closing thoughts and thanks


Featuring:

Hector Kolonas, Syncaroo https://www.linkedin.com/in/inztinkt/

Ken Loh, Nexudus https://www.linkedin.com/in/i-am-ken-loh/


Topics:

Coworking, flex workspace, Nexudus, member experience, workspace technology, AI in coworking, embedded storefronts, niche coworking, QUBE, Dublin flex market, coworking metrics, community-led workspaces

Sydney Keynote: Occupancy vs Utilization, Smarter Metrics, Better Revenue, and the Future of Coworking Tech21 Aug 202600:33:23

In this recorded keynote-style discussion, Hector Kolonas (Syncaroo co-founder) is quizzed by Jessie Glew (CEO at WOTSO) and Andrew Rothstadt (CEO at Clarence) on what coworking operators should optimize for beyond software; shifting focus from occupancy to utilization, revenue, reduced churn, and staff efficiency. Hector elaborates on why “not all revenue is good revenue,” sharing an example of public meeting-room bookings that appeared successful but lost money once service overheads and commissions were included. He highlights scalable SKUs, such as virtual offices and day offices, to address uneven weekly demand, and discusses adding digital services that members need. The conversation explores what great software should do, why operators often stop building their own platforms, and what’s coming next: stronger data ownership and zero-trust thinking, better capture of institutional “context,” evolving roles such as data governance, and expanding AI agents that affect both operator workflows and member experience.00:00 Podcast Setup00:27 Beyond Occupancy Metrics01:12 Ending Productivity Theater02:13 Bad Revenue Traps04:20 Profitable SKUs Ideas07:09 What Great Software Solves09:20 Why Build Tools Fails12:05 Data Ownership Futureproofing14:10 Capturing Context Knowledge19:15 Avoiding Overlapping Systems21:34 Australia Leads Quietly23:57 Ignore Overseas Hype25:08 Jobs Shifting With AI26:52 Member-Facing AI Agents28:50 Utilization Beats Occupancy31:02 Dynamic Pricing Reality Check33:05 Closing Thanks

Sydney Flex Workspace Takeaways: Data Benchmarks, Hospitality, and Frictionless Access (with Eyal Lasker)19 Aug 202600:24:27

Hector Kolonas and Eyal Lasker recap traveling to Sydney for the Flexible Workspace Association’s annual conference, including long flights, jet lag strategies, and speaking engagements.

Eyal summarizes his panel on the industry’s need to standardize metrics and publicly share benchmarks so landlords, lenders, and banks can understand flex performance and support scaling goals.

They compare global markets and note that operators across continents assume others have already solved taxonomy and data challenges. Both were impressed by Sydney’s polished coworking products, strong hospitality, coffee culture, and frictionless building access with minimal security friction, plus activated lobbies with food and beverage.

They discuss on-demand booking, virtual office demand, an unstaffed workspace concept, high-quality lounges, landlord-funded fit-outs, upcoming lease renewals that create an inflection point, and evolving deal structures where flex operators manage broader building amenities.00:00 Welcome and Setup00:39 Flights and Jet Lag Hacks02:30 Conference Panel on Data04:35 Global Benchmarking Gap05:26 Sydney Space Quality Tour06:49 Frictionless Buildings and Lobbies09:31 Coffee Culture and On Demand11:21 Unstaffed Spaces and Lounges15:22 Views Servcorp and Lease Cycles18:05 Landlords Tech Stack Leverage19:04 What the US Can Learn21:19 Biggest Takeaway Hospitality23:39 Wrap Up and Global Future

Week 33, 2026: Cape Town, power resilience, elevating African Coworking Leaders, and other trends14 Aug 202600:31:08

Hector Kolonas hosts the Week 33, 2026 recap with returning guest co-host Antonette Benting (Workshop 17, Cape Town), who is helping bring GCUC Africa to Cape Town. They outline the conference structure across three operators (AfricaWorks welcome event, Workshop17 main conference day, and Neighbourgood evening), plus programming including local government on economic growth and foreign investment, panels on African flex/coworking, geopolitics, wellness, and social activations like a rooftop cocktail and optional beach run and cold plunge.


Follow along at https://thisweekincoworking.com/week-33-2026/


They discuss a TWIC partnership to create leader profiles for attendees to boost visibility and podcast/speaking opportunities, celebrate Ikigai Kenya’s 10-year milestone, debate coworking vs flex terminology, cover Cape Town demand for backup power amid load shedding, and note growing coworking demand for shared media/podcast studio spaces like Salt Hub.


00:00 Welcome and Guest Intro

01:14 Antonette and Workshop 17

02:08 GCUC Africa Host Venues

03:14 The "Sanibonani" Partnership

08:35 Conference Program Highlights

12:17 Earlybird Ticket Deadline

13:20 Ikigai Kenya Anniversary

16:01 Coworking vs Flex Debate

20:05 Backup Power in Cape Town

26:23 Studios and Media Spaces

29:01 Amplify Member Stories

30:30 Closing Thanks and Signoff

Week 32: Yardi Kube’s AI Sales Agent, IWG’s Africa Acquisition, and the Rise of Managed Flex08 Aug 202600:34:22

Host Hector Kolonas recaps week 32 of 2026 with co-host Sagar Morabia from Yardi Kube, discussing industry shifts in distribution, product (managed offices/landlord partnerships), and AI-driven operations.

They introduce Yardi Kube’s customer-facing AI Sales Agent that handles after-hours inquiries and can guide prospects through booking workflows, plus Yardi’s Virtuoso AI strategy around agents, in-product assistants, and upcoming cloud connectors starting with Claude, with ChatGPT and Copilot to follow; pricing is currently included in licensing.

They cover IWG’s acquisition of Accor’s WOJO network in Africa and what Accor’s exit signals, then explore data and conversations highlighting rapid growth of managed deals in London and broader flex expansion in the UK and Ireland, including pricing inefficiencies.

They close on how technology can enable human connection in hybrid work by improving intentional attendance, booking, and usage insights.


00:00 Welcome and Setup

01:25 Guest Intro Sagar

02:34 Topics for Week 32

03:06 Yardi Kube Sales Agent

07:55 AI Governance and Platform

12:02 Pricing and Token Costs

13:42 Africa Acquisition IWG

15:03 Consolidation Trends

17:29 UK Flex Convergence

18:13 Landlords Drive Flex

20:03 Why Managed Deals Win

22:19 Operators Become Service Brands

23:22 UK Flex Market Snapshot

24:01 London Density And Pricing

27:01 Pricing Inefficiency And Elasticity

29:32 Tech For Human Connection

31:29 Convergence And The Tenant App

33:33 Closing Thoughts

Storytelling over Square Footage with Chris Baszto03 Aug 202600:21:06

Chris Baszto Joins Vast Coworking Group as CMO | Behind the News (This Week in Coworking)

Host Hector Kolonas interviews Chris Baszto on a special “Behind the News” episode announcing Baszto’s new role as CMO of Vast Coworking Group.

Three weeks into the job, Baszto shares first impressions, notes Vast also hired a new CFO, and recounts his path into coworking—from being a second-generation ad professional to leading growth and broader marketing functions at Industrious through its CBRE acquisition.

He explains how a serendipitous reconnection with former boss Craig Robinson led him to Vast, and why the timing is compelling as Vast builds its path after breaking off from United Franchise Group and expanding via Office Evolution, Intelligent Office, and Venture X. Baszto outlines priorities: franchisee enablement, efficient seat-filling, and telling the investment and member stories, while innovating with lean teams and tech/AI-driven tools.00:00 Welcome and Big News00:46 First Weeks at Vast02:07 Marketing Roots and Career03:45 Finding Coworking via Industrious05:55 Industrious Growth Playbook07:17 Bike Ride to Vast09:14 Why Vast Why Now11:51 CMO Priorities and Franchise Support14:09 Future of B2B Marketing and AI16:59 Industry Message and Closing

Airbnb, Coworking Demand & Supply Growth, and Yardi Kube’s AI/MCP Strategy with Will Stanford31 Jul 202600:36:04

Host Hector Kolonas and guest co-host Will Stanford (Head of Coworking at Yardi Kube) recap This Week in Coworking Week 31 2026.


Follow along at https://thisweekincoworking.com/week-31-2026/


They note positive industry momentum in margins and location growth and revisit Airbnb’s experiment offering day passes and meeting rooms, discussing its advantage in capturing traveler intent, potential risks of aggregator economics, operational costs, and the structural complexity of defining and selling “space,” while viewing it mainly as ancillary revenue unless it moves into higher-value office demand.


They cover demand signals from rising small-business formation, arguing AI tools enable more solo founders and small teams that can drive coworking memberships, virtual offices, and mail services.


On supply, CoworkingCafe Q2 2026 data shows U.S. inventory near 9,400 spaces (+2.7% QoQ) and 166.3M sq ft (+1.5%), with growth led by new entrants and renewed expansion by larger brands.


Finally, they discuss AI, open APIs, and MCP connectors, including Yardi’s approach to openness with security, governance, and predictable pricing.


00:00 Welcome and Guest Intro

01:00 Week 31 Agenda and Sponsor

03:00 Airbnb Day Passes Debate

10:05 Travel Demand and Pricing

12:24 Demand Growth from New Businesses

18:20 Supply Growth Q2 Numbers

21:50 Market Shifts and Deal Structures

24:36 Open APIs MCPs and AI Agents

30:02 AI Pricing Security and Moats

34:38 Events Travel and Wrap Up

Week 30: Sonder Coworking, AI Bundles, Childcare, and Selling Memberships with Blaize Randell24 Jul 202600:32:37

Host Hector Kolonas welcomes Blaize Randall to the This Week In Coworking podcast to discuss her transition from operator to owner with the launch of Sonder Coworking and Events, focused on management service agreements and events, starting August 1 in Kingston, Ontario with plans to expand across Canada.


They highlight the support Blaize found through the Future Leaders of Coworking (FLOC) network and promote TWIC’s global coworking tenure survey, sharing that results will begin releasing next week from 314 locations across five countries.


Follow along with this week's newsletter at https://thisweekincoworking.com/week-29-2026/


The episode also covers news from Nigeria where Cafe One bundles AI tool access into memberships, debates using AI for hospitality without eroding trust, explores why coworking sells memberships rather than square footage, revisits challenges and demand for coworking with childcare, and discusses creators choosing coworking over hype houses and the boundaries needed for content creation in shared spaces.


Follow Sonder Coworking & Events:

https://www.instagram.com/sondercoworking


00:00 Welcome and Agenda

01:17 Sonder Launch Story

02:23 From Operator to Owner

04:19 FLOC and Community Support

06:22 Coworking Tenure Survey

08:35 AI Bundled Memberships

14:20 Selling Membership Value

20:10 Coworking With Childcare

25:20 Creators vs Hype Houses

30:50 Wrap Up and Where to Connect


Undercurrents: Dynamic Pricing - Is coworking in the yield management business?20 Jul 202600:41:36

Coworking isn't discovering dynamic pricing... it's beginning to adopt yield management.


In this edition of Undercurrents, we dig into how coworking operators are using dynamic pricing (and yield management principles borrowed from airlines and hotels) to protect premium inventory, smooth demand across quiet periods, and influence member behavior; not just to charge more.


Want the full research, including the online & PDF playbooks, and audio/video versions? Get access here: https://twic.co/dynamic-pricing


We talk to operators, consultants, and technology providers about:


Why meeting rooms, hot desks, and offices are "perishable inventory" just like airline seats and hotel rooms


The real difference between charging more and changing when people book


How AI-driven pricing engines have evolved from simple rules to systems that learn and adapt over time


The measurable business results operators are seeing — from 20% revenue increases to the majority of bookings happening above or below base rate


Where dynamic pricing risks eroding trust, and how operators are managing transparency with their members


Why personalized pricing is different from dynamic pricing — and where operators are drawing the line


This edition of Undercurrents is underwritten by Nexudus , one of the first workspace management platforms to introduce dynamic pricing (and now AI-assisted dynamic pricing). Editorial oversight remained independent throughout.


Chapters:

00:00 Open

2:12 Underwriter

2:40 Chapter 1 - The Problem

8:41 Chapter 2 - The Surprise

11:14 Chapter 3 - Different Definitions of Success

16:50 Chapter 4 - The Evolution

24:46 Chapter 5 - The Business Case

30:15 Chapter 6 - The Trust Equation

36:23 Chapter 7 - The Line


Airbnb Day Passes, Fractional Offices & After-Hours Monetization | Week 29 Recap ft Adam Morgan17 Jul 202600:37:55

Hector Kolonas hosts the Week 29 (2026) recap of This Week In Coworking with guest co-host Adam Morgan, founder of Bureau, discussing major industry stories from the newsletter.


Follow along at https://thisweekincoworking.com/week-29-2026/


They examine Airbnb’s rollout of coworking day passes in London and debate whether it’s a net positive distribution channel or a potential disruptor, including impacts on pricing, planning, and space culture. They compare assessing flex offices versus traditional leases through both financial and cultural lenses, and Adam shares how Bureau uses modular office pods and rooms to make workspaces faster to build and easy to move, with ventilation and sensor-driven features. They also cover after-hours monetization via Night Office and explain fractional/part-time offices, plus a teaser for an upcoming deep dive on dynamic pricing.


Chapters:


00:00 Welcome and Introductions

01:41 What’s on This Week

02:29 Airbnb Day Passes

04:31 Super App Implications

06:38 Operator Terms and Culture

09:29 NYC Leaders Coffee Plug

10:20 Flex vs Lease Debate

11:08 How Bureau Uses Offices

13:17 What Drives Space Choice

15:59 What Bureau Builds

18:07 Modular Pods in Practice

19:45 Ventilation and Cooling

21:06 Meetup and Free Coffee

21:44 Belonging Versus Fitting In

22:07 Niche Coworking Communities

25:06 Night Office After Hours

26:52 Events and Utilization Wins

28:45 Fractional Office Concept

31:02 Operational and Pricing Model

34:43 Dynamic Pricing Deep Dive

37:11 Wrap Up and Farewell

Vibe Coding, Context Debt & Full-Building Flex: This Week in Coworking (Week 28, 2026) ft. essensys Elumo10 Jul 202600:26:53

Host Hector Kolonas and guest co-host James Shannon (essensys) recap a technical, newsletter-driven episode sponsored by essensys’ Elumo, a product that combines booking and access to help flex operators capture more meeting-room revenue with a tap-to-book Apple Wallet experience and simplified per-room pricing. They celebrate Hoxton Mix’s 16 years in business and its scale to 100,000 virtual office customers through automation, AI, and channel partnerships. They discuss “vibe coding,” highlighting build-vs-buy risks, hidden ownership/support burdens, and cost control issues like uncapped token usage, while noting its value for prototyping and communicating ideas. They cover Landmark Space’s rebrand to Elementa Workspace and its positioning around “science at work.” They also examine 1000 Satellites’ Berlin launch using a “full-building flex” model and close with Hector’s concept of “context debt,” emphasizing documenting the “why” behind decisions.00:00 Jam Packed Agenda00:46 Meet The Hosts01:19 Elumo What It Solves02:57 Pricing And ROI Update04:47 Newsletter And Where To Subscribe05:20 Hoxton Mix Success Story08:31 Vibe Coding Debate13:50 Human In The Loop14:42 Lean Ops With AI15:25 Elementa Rebrand Shift15:57 Science Led Workspaces17:19 Berlin Building Flex19:36 Europe Adoption Hurdles20:37 Unified Access Experience21:21 Context Debt Explained23:41 Capturing The Why26:12 Wrap Up And Launch

Jon Thompson on creating “Coworking,” a microdrama shot in a real coworking space08 Jul 202600:19:39

Host Hector Kolonas interviews Jon Thompson, a Cincinnati-based marketing and social media professional, about his new vertical microdrama miniseries, “Coworking.”


Thompson shares his career path (USTA/US Open, Snapchat, Mars/M&M’s, Kroger, Ogilvy, and Web3/crypto) and how his coworking experience began at a WeWork in Soho while building an in-house content studio for M&M’s.


He explains why he chose the fast-growing micro-series format to finally get his writing on screen: eight 2–3 minute episodes designed for Reels/TikTok/YouTube Shorts.


The comedy/satire follows competing IV hydration startups in the same coworking space, alongside characters like a community manager, therapist, and wellness influencer. He details partnering with Union Hall Coworking/Centrifuge for funding and filming access, leveraging local brands and influencers, a mid-August premiere, and plans for distribution across social platforms and possibly LinkedIn.


Show notes: twic.co/microdrama

Show's Instagram: https://www.instagram.com/coworkingmicro


00:00 Welcome and Guest Intro

00:34 Jon Thompson Background

01:55 First Coworking Experiences

03:52 Why a Micro Series

05:15 Series Format and Story

07:09 Where to Watch and Release

09:14 Cast Influencers and Premiere

10:46 Filming at Union Hall

13:30 Funding and Local Partners

15:24 Coworking Community Collaboration

17:14 Season Two and Sponsorships

18:11 Wrap Up and Farewell

Week 22: Personality economy, expansions, indie data, tenure and more29 May 202600:35:58

In this week's recap, Hector is joined by William Edmondson from iPostal1 Workspace to break down the biggest stories in coworking, flex work, and the broader workspace industry.

From the rise of the personality economy to major market moves reshaping the global coworking landscape — there's a lot to unpack.

Plus, we have a brand-new global survey on coworking tenure that we need YOUR input on.

📌 Topics Covered:

0:36 — The Personality Economy: Are we finally seeing the shift from brand-first to people-first business?

  • Why personal brands are becoming foundational infrastructure
  • How AI is amplifying the shift — and what that means for coworking operators
  • The dead internet theory and why human beats automated in a world of AI slop

12:20 — iPostal1 Expands into Canada

  • 800+ Canadian workspaces, and most aren't yet capturing virtual mail revenue
  • How iPostal1 is investing in Canadian market awareness, Canadian dollar billing, and partnerships with Canada Post & Purolator
  • Why indie operators can't afford to leave this revenue on the table

16:50 — Indie Coworking by the Numbers (via Coworking Café)

  • 73 US cities analysed — St. Paul leads with 80% indie market share
  • The Midwest dominates indie coworking density
  • Debating what "indie" really means when self-funded operators like Perfect Office Solutions hit 30+ locations

20:58 — Market Moves: A Big Week in Coworking M&A & Expansion

  • JustCo lists on the Singapore Stock Exchange, raising $100M SGD
  • The Malin expands to Brooklyn | Saltbox raises capital | ROAM launches workspace services
  • Attico raises €180M across Iberia | Monday expands into Spain
  • What this consolidation wave means for indie operators thinking about exit strategy

30:10 — Gigs or Careers? Coworking Tenure & the People Problem

  • Why coworking struggles to retain its best community managers
  • Real examples of community managers who became CEOs and owners
  • Introducing the Coworking Tenure Survey — take it at twic.co/tenure
  • The rise of fractional leadership as a retention alternative

33:43 — Jobs Board & Upcoming Events

  • iPostal1 is hiring a Director of Business Development → twic.co/jobs
  • GWA Immersive in Toronto | GCUC Manchester | Global Coworking Alliance Summit

🔗 Links & Resources:

  • Follow along with the newsletter: https://ThisWeekInCoworking.com/week-22-2026/
  • Take the Coworking Tenure Survey: TWIC.co/tenure
  • Jobs Board: https://TWIC.co/jobs
  • iPostal1 for workspace operators: https://iPostal1Workspace.com
  • CoMRAA (virtual address advocacy): https://CoMRAA.org
  • Events calendar: https://TWIC.co/events

This Week In Coworking is a weekly newsletter and podcast covering the global coworking industry. New episodes every week.


AI Sales Agents, Childcare, Day Pass Pricing Experiment & Poland's Flex Market Numbers22 May 202600:30:07

Hector Kolonas is joined by Momchil Blaskov from OfficeRnD to dig into this week's biggest coworking stories.

(1:43) OfficeRnD's new AI Sales Agent — what it does, how fast operators can go live, where it lives today, and what a full agent suite could look like by Q3.

(10:13) Childcare as a workspace amenity — the real cognitive load on working parents and why most spaces that try full childcare eventually scale back.

(16:03) WOTSO's day pass experiment across Australia & New Zealand — a two-thirds price cut that nearly doubled revenue and shifted 70% of bookings to self-service.

(27:09) Poland's flex market — 30% growth over three years, 4.6M sq ft, now over 3% of total office stock.


Read the full newsletter: https://thisweekincoworking.com/week-21-2026/

Claude + Coworking. 90 days into vibe coding with Justin Moran18 May 202600:29:38

What does a coworking operator do when they discover Claude Code? They vibe code a brand new website in 20 hours, replace a bunch of SaaS tools, and build custom apps without writing a single line of code.

In this episode, Hector Kolonas sits down with Justin Moran (founder of Workplace in Massachusetts and operator of 5 coworking spaces) to break down how he's using AI, automation, and vibe coding to run lean, cut costs, and build exactly the tools his business needs.

In this episode:

  • How Justin grew from 1 → 5 coworking locations with just 5 staff
  • 80 automations that run his business on autopilot
  • How a ski trip conversation led to 90 days of Claude AI obsession
  • Vibe coding a full website, chatbot, AI answering service & booking widget in one rainy Sunday
  • Replacing Calendly and Intercom with custom-built tools
  • The framework for deciding what to vibe code vs. what to leave to the pros
  • Security guardrails every operator needs before deploying AI-built apps
  • How to get started with Claude... even if you've never coded before

📄 Full show notes, blog post & summary: https://TWIC.co/claudecoworking

Chapters:0:00 Introduction1:30 Justin's Background & Workplace Growth7:00 Running Lean with Automation17:00 Discovering Claude & The Vibe Coding Journey26:00 What to Vibe Code vs. Leave to the Pros33:00 Security, Guardrails & Getting Started40:00 AI & Staff: Setting Guardrails44:00 Wrap-Up & Resources

Connect with Justin Moran:https://www.linkedin.com/in/justinmoran/

Connect with This Week in Coworking:🌐 TWIC.co📸 Instagram | LinkedIn | YouTube @thisweekInCoworking

This Week in Coworking is the podcast for coworking space operators, flex office founders, and workspace entrepreneurs. Hosted by Hector Kolonas.

coworking #vibecoding #claudeai #flexoffice #coworkingbusiness #AItools #automation #operatorlife #proptech #worksplacetechnology

Week 19, 2026: Community Magic, Smart Pricing, and Network Effects in Coworking08 May 202600:26:40

Community Magic, Smart Pricing, and Network Effects in Coworking (Week 19, 2026) | This Week in CoworkingHost Hector Kolonas and guest co-host Eyal Lasker of Flexspace review This Week in Coworking newsletter week 19 (2026), discussing how a Pearl’s Cowork community manager turned a virtual office mail pickup into an all-day member connection and what makes these “community magic” moments feel authentic. They explore how data and automation can free community teams for human matchmaking while systemizing discovery, availability, and pricing. Eyal explains Flexspace’s AI-driven smart pricing agent, first proven on meeting rooms (showing price elasticity) and now extended to private offices, delivered inside existing sales workflows (HubSpot, property management systems, or Excel). They also cover Ramp’s new connector bringing spending data from 50,000 businesses into Claude, and debate Sarah Travers’ argument that utilization and multi-location network effects matter more than location counts when expanding within a region versus new markets.00:00 Welcome and agenda01:43 Community magic from mail04:01 Data powered matchmaking06:05 Smart pricing at Flexspace10:01 Sales workflow integration11:34 AI pricing and micro markets15:27 Ramp data for Claude18:08 Sarah Travers on utilization19:50 Network effects and expansion25:26 Wrap up and where to meet

Week 18: When 'big coworking' moves in, market data, AI coding risks and GCal as glue01 May 202600:28:58

Hector Kolonas hosts Alex Garza of Alliance Virtual Offices to discuss partner testimonials on how Alliance drives additional revenue while handling compliance, payments, and customer support, plus new network-driven meeting room bookings across locations.

They review advice on responding when a large coworking brand opens nearby, emphasizing differentiation, market validation, and leveraging increased awareness without copying competitors.

The episode highlights new Coworking Cafe data showing US coworking growth (9,136 spaces in the top 50 markets; 163.9M sq ft, about 2.9% of office space) and UK/Ireland surpassing 4,500 spaces, noting competitiveness and continued expansion opportunity.

They also cover an AI coding-agent incident where Cursor deleted a production database and backups in seconds, and debate guardrails for AI-enabled development.

Finally, Hector argues Google Calendar shouldn’t be the “glue” for system integrations.00:00 Welcome and Agenda01:09 Alliance Partner Wins05:28 Meeting Rooms Network07:50 Big Brand Next Door12:25 Coworking Growth Data16:42 Virtual Office Pricing19:32 AI Deletes Database24:41 Google Calendar Trap28:10 Wrap Up and Thanks

28 work clubs later... with Kayla Gottschalk27 Apr 202600:18:40

Launching 28 Neighborhood Work Clubs Fast: Switchyards, Third Places & the Future of Coworking with Kayla GottschalkIn this episode of This Week In Coworking, host Hector Kolonas talks with Kayla Gottschalk, Atlanta-based launch lead at Switchyards, about building and launching neighborhood work clubs and how “third places” differ from traditional coworking.


Show notes with links and details at https://twic.co/28clubs


Kayla shares her path from facility management and furniture/workplace transformation through COVID into coworking, and explains how Switchyards creates a homey, human-centered feel through lighting, music, coffee, and design details. She discusses selecting spaces with a flexible mindset, moving fast with an in-house approach, and selecting local vendor partnerships, and why coworking is evolving into multiple niches within a broader personal workspace ecosystem. Kayla also shares what’s next for her, how to connect via LinkedIn and CoBuilt (cobuilt.io), and advice for corporate professionals looking to enter coworking.00:00 Welcome and Guest Intro00:54 Kayla’s Role at Switchyards02:39 Career Path Into Coworking05:05 Third Places Explained06:26 Designing the Switchyards Feel07:42 Site Selection Basics09:08 Launch Process and Speed10:58 Furniture and Build Strategy12:12 Future of Work and Coworking14:10 Predictions for Next 3 Years15:36 What’s Next for Kayla16:48 Career Advice and Wrap Up

Week 17 (2026) Recap: elumo Updates, Flexible Space Design, Unbundling Offices & AI maturity in Flex Tech24 Apr 202600:31:16

Host Hector Kolonas and returning guest James Shannon recap week 17 of 2026, reflecting on GCUC and a recorded elumo demo.

James shares three elumo improvements based on early adopter feedback: a new wireless door handle for fast, simple retrofits; a shift from per-user to fixed per-room monthly pricing; and faster deployment via expanded integrations beyond OfficeRnD to platforms like Yardi and Nexudus.

Follow along at https://thisweekincoworking.com/week-17-2026/

They explain elumo's goal of monetizing meeting rooms while improving member experience through tap-to-book, charge, and open access and enforcing credit-based usage. The episode also discusses leaders entering coworking from other industries, designing “me” versus “we” space zones, dynamically toggling rooms between offices and bookable space, the unbundling of office/buildings, and a roundup of AI developments including tracking, security risks, and new AI features from OfficeRnD, Nexudus, and Salesforce.00:00 Welcome Back and GCUC Recap00:50 Illumina Demo Highlights01:35 Wireless Lock Retrofit02:32 Per Room Pricing Shift03:43 Faster Integrations Rollout04:43 What Illumina Actually Is06:29 Credits and Fair Use Enforcement07:56 Operators From Outside Industry12:39 Designing Me vs We Zones14:04 Dynamic Space Monetization17:13 Toggle Any Space Bookable18:28 Fax Machine Unbundling19:24 Everything as a Service20:26 Gen Z UX Expectations22:31 AI Chaos Roundup25:46 AI Pricing and Value29:16 Data Foundations for AI30:28 Wrap Up and Where Next

The US Coworking Index with Sam Rosen & Peter Kolaczynski15 Apr 202600:25:07
Recorded from the Yardi offices in NYC, Hector is joined by Sam Rosen and Peter Kolaczynski to introduce the Coworking Index, a new Coworking Cafe resource that publishes monthly, dynamic US-only flexible workspace operator analytics.

They explain how Yardi’s first-party research team tracks coworking locations and square footage and pairs it with underlying office inventory data to calculate coworking’s share of the overall office market, enabling market and submarket comparisons.

The site shows top-line totals, a coworking percentage benchmark, historical comparisons back to October 2025, heat maps, top markets by locations and square feet (including Manhattan’s outsized square footage), state views, and sortable growth metrics, while excluding non-branded on-demand options.

They discuss who it’s for operators, brokers and tenants - and invite industry feedback.

Links and more shownotes: https://twic.co/index

00:00 Welcome From GCUC NYC00:37 What Is Coworking Index01:39 Meet Peter And Data Team02:31 Why Yardi Data Matters04:40 Live Tour Of Dashboard06:39 Update Cadence And Scope08:03 Heatmaps And Market Rankings10:33 Who Should Use It14:04 Surprising High Penetration Markets17:52 Methodology And Definitions22:29 Future Features And Feedback24:29 Wrap Up And Thanks
Week 14, 2026: AI Revenue Ops, Live-Work-Play Growth, and the Pod Boom (with Ben Wright)03 Apr 202600:30:34

Host Hector Kolonas welcomes returning guest co-host Ben Wright, now Managing Partner at Koho, an AI revenue operations solution based in the UK that he is helping roll out in the US.


Ben explains Koho’s focus on improving repeatable profitability by unifying operator-owned data across systems into an MCP that LLMs can reliably use, enabling automated and agentic workflows such as lead qualification and, especially, renewals, which he says can drive major revenue uplift (including a cited 15% growth).


They review data on live-work-play mixed-use developments (542 completed from 2016–2025; 129M sq ft; coworking spaces in top cities rising from 35 in 2022 to 56 in 2026) and discuss AI’s current stage as analogous to the early “brochure website” phase of internet adoption. The episode closes with a debate on pods, arguing that high utilization signals demand for private space and drives trends like bookable pods and offices by the hour.


00:00 Welcome and Introductions

00:26 Ben’s New Role at Koho

01:56 What to Expect Today

03:24 How Koho Works

04:45 Founders and Origin Story

07:52 Data Safety and MCPs

08:51 Use Cases and 15% Growth

11:34 Mixed Use Live Work Play Data

17:34 AI Adoption Lifecycle

25:12 Pods and Office Design Debate

28:09 Monetizing Pods and Hourly Offices

29:50 Wrap Up and Events

Doors, data and dollars with Lee Odess30 Mar 202600:29:50

Access Control M&A, Cloud Risk, and AI: What Coworking Operators Need to Know (with Leo Odess)


Host Hector Kolonas interviews Leo Odess, an access industry expert and CEO of the Access Collective, about how changes in physical security affect coworking operators. Odess explains the Access Collective’s content, community, and consulting work and why security is becoming a utility tied to experience and hospitality.


Full show notes at https://TWIC.co/access


They discuss concerns about cloud-dependent access systems failing, then unpack why mergers and acquisitions are accelerating, driven by capital markets, SaaS models, and shifting expectations beyond “keeping bad people out.” Using the Brivo and Eagle Eye Networks combination as an example, Odess describes the convergence of access and video around data and enterprise software.

They cover legacy vs modern data architectures, retrofit opportunities, wireless locks, standards, sensors and biometrics, and AI’s risks and benefits, including easier configuration and more personalized, seamless building access.


00:00 Welcome and Introductions

00:41 What Access Collective Does

02:00 Who It Helps and Why

02:55 Security as Hospitality

04:07 Cloud Risks and M&A Surge

04:55 Why M&A Is Happening

07:49 Brivo and Eagle Eye Merge

09:24 Access Control Data Landscape

12:08 What’s Next for Coworking

17:28 Stack Choices Platform vs Modular

20:09 Sensors and Biometrics Trends

23:42 AI Risks and Safeguards

25:38 AI-Powered Access Experiences

29:09 Wrap Up and Thanks

Coworking News Week 13 (2026): Convene’s $230M, Community as a Differentiator, and Ad Spend Risks27 Mar 202600:28:17

Coworking News Week 13 (2026): Convene’s $230M Raise, Community as a Differentiator, and AI Search Ad Spend RisksHost Hector Kolonas is joined by Warren Hersowitz of Yardi to discuss Week 13 of the 2026 This Week in Coworking newsletter.


Follow along at https://thisweekincoworking.com/week-13-2026/


Warren shares his background and explains Yardi Kube Start, a simplified, affordable flat-fee version of Yardi Kube built for single-site operators with an upgrade path as they grow.

They unpack Convene Hospitality Group’s $230M raise as a sign that private equity is returning to coworking/flex and that standardized industry terminology and clearer unit economics are improving financing prospects.

They discuss Cat Johnson’s “coworking is contagious,” emphasizing community and staff experience as key differentiators as design becomes commoditized, plus the need to support community teams.

They warn about wasted ad spend from searches like “cowork” due to Anthropic’s Claude Cowork, and explore AI-driven search/AEO, Google Maps discovery, reviews/Reddit visibility, and emerging self-service and agentic booking risks.

Warren also previews attending GCUC NYC and The GWA Immersive in Toronto.00:00 Welcome and Guest Intro00:36 Warren’s Background and Day-to-Day02:03 What Is Yardi Kube Start06:34 Convene Raises $230M09:23 Coworking as an Umbrella Term11:37 Coworking Is Contagious15:14 Community as the Differentiator18:43 Ad Spend and Claude Cowork19:49 Search Is Changing AEO and Maps22:07 Self-Service and Trust in AI Bookings26:27 Where to Find Warren Next

Week 12: Coworking Growth, Gen Z Gym Workspaces & the Risk of “Ensh*ttification” (w/ Flexspace AI CMO David Song)20 Mar 202600:26:33

Coworking Growth, Gen Z Gym Workspaces & the Risk of “Ensh*ttification” (w/ Flexspace AI CMO David Song)Host Hector Kolonas is joined by David Song, CMO of Flexspace AI, to discuss week 12 of 2026 coworking headlines and trends.

David introduces Flexspace AI as an AI-first revenue management platform focused on dynamic pricing and remarketing/automation to help operators optimize revenue and marketing.

They review Yardi Kube data showing the US coworking market grew 15% year over year, added 609 new operators, reached about 22.5 million square feet, and now represents 2.2% of the office market, with notable growth in suburban and secondary markets; they also cite franchisor results from Vast.

They explore reports of Gen Z founders working from a Flatiron gym and what that implies about amenities, behavior, and seamless access across a “web” of workspaces.

Finally, they discuss the Norwegian Consumer Council’s “ensh*ttification” concept and how operators can avoid nickel-and-diming by using better revenue management, branding, and technology.00:00 Welcome and Guest Intro00:57 What Flexspace AI Does01:43 AI Marketing for Operators03:17 This Week Topics Overview03:50 US Coworking Growth Data05:02 Why Flex Is Accelerating08:49 Gen Z Working From Gyms10:31 Amenities and New Work Behaviors15:39 Ecosystem of Workspaces17:13 Enshittification in Coworking18:50 Revenue Management as the Fix24:16 Wrap Up and Where to Connect

Week 11, 2026 in Coworking: Websites, Revenue, Emails, Hotels and... Walking?13 Mar 202600:23:20

Turning Coworking Websites into Revenue Engines (Week 11, 2026) with Rado EnchevHost Hector Kolonas welcomes OfficeRnD’s Rado Enchev back as co-host for Week 11, 2026, covering a packed set of coworking topics. They preview OfficeRnD’s March 26 (11:00 AM ET) webinar on turning a website into a top revenue channel, focused on converting design, measuring marketing ROI, and maximizing revenue from existing inventory with e-commerce tools. The conversation then explores email as both a marketing and re-engagement channel, including abandoned checkout recovery and ways to increase value without defaulting to discounts. They discuss walking as a productivity and wellness benefit, highlighted by Alkaloid Networks’ location on Atlanta’s BeltLine and the appeal of walkability and free parking. Finally, they examine whether coworking is truly like hotels, emphasizing community-led value and the greater product complexity of coworking versus hotel rooms.00:00 Welcome Back and Agenda01:12 Webinar Turning Websites Into Revenue03:18 Webinar Takeaways and Details05:19 Events and Email Reengagement08:47 Abandoned Checkout Email Tactics11:52 Walking as a Productivity Perk14:16 Promoting Walkability and Wellness16:45 Are Coworking Spaces Like Hotels17:35 Community vs Transactional Hospitality22:37 Wrap Up and Webinar Reminder

Behind the news: Vast, PE, and what's next, with Jason Anderson09 Mar 202600:31:21

Vast Coworking’s Private Equity Carve-Out: What It Means for Growth, Consolidation & Coworking 4.0


Host Hector Kolonas interviews Jason Anderson about major news at Vast Coworking Group: after years of planning, Vast is being carved out from United Franchise Group and backed by New State Capital Partners, with Anderson’s team staying in place and UFG continuing to provide some transition services.


More links, context, and show notes at https://TWIC.co/vastpe


Anderson explains the rationale for private equity—its need for resources to compete with players like Regus, Industrious (CBRE-backed), and WeWork (Yardi-backed)—and frames market timing through his “Coworking 1.0–4.0” view, culminating in enterprise “flex-first” adoption after the pandemic.


They discuss Vast’s growth to about 215 locations, how new resources will strengthen branding, marketing, and staffing rather than fund a single immediate spend, and why further consolidation is likely, including acquisitions and conversions of independent operators into Vast brands while keeping Vast focused on franchising rather than corporate-owned locations.


00:00 Welcome and Setup

00:44 Vast Origin Story

02:00 Why Private Equity Now

04:41 Coworking 4.0 Explained

10:08 Big Money Signals

15:54 Deal Terms and Use

20:03 Consolidation Plans

22:56 Landlord Solutions

25:44 Franchise or Corporate

26:05 Conversions and Resales

30:24 Wrap Up and Thanks

Week 10 in Coworking: Virtual Office Revenue, Systems & Tech Debt, and Industry Deals06 Mar 202600:27:23

Virtual Office Revenue, Systems & Tech Debt, and Coworking Industry Deal Flow | This Week in Coworking (Week 10)Hector Kolonas and co-host Juan Hilario recap a busy Week 10 in coworking, including takeaways from GWA Immersive in Dallas and why operators say virtual offices are critical to profitability. Juan explains how Alliance Virtual Offices drives partner revenue (targeting $2,000–$3,000/month by month 12, varying by market), handles sales, compliance, support, and adds meeting room/day pass bookings via an app with real-time calendar integrations through Syncaroo (Yardi, Nexudus, OfficeRnD). They discuss operational guidance from Andrew Runnette on reducing overreliance on always-on staff through documentation and escalation rules, plus Juan’s leadership tip to have teams propose solutions. Jana Greer’s tech lessons cover adoption time, avoiding over-customization, scaling with a plan, and building MVPs to reduce technical debt. Industry news includes private equity moves around Vast/United Franchise Group and essensys, franchise expansion by the Priddys in Dallas/Plano, an Austria merger (your office and Vision Decision), Blackstone’s investment in a London members club, 25N’s Dallas expansion, and APAC updates from YoCo, JustCo, and WOTSO.00:00 Welcome From Dallas00:49 Week 10 Agenda01:38 Alliance Virtual Offices Sponsor02:14 Virtual Office Revenue Math05:36 App Booking And Integrations07:58 GWA Immersive Takeaways09:12 Breaking People Dependence14:54 Tech Pitfalls And MVPs20:11 Vast Deal And Private Equity24:52 Expansions And Global Moves25:58 Events And Wrap Up


CSI's 23-year coworking journey with Tonya Surman04 Mar 202600:30:18

Host Hector Kolonas interviews Tonya Surman about founding the Centre for Social Innovation (CSI) in Toronto in 2004 as a shared space for small nonprofits before the term “coworking” existed, initially offering shared resources and “virtual tenancy.”

Surman recounts CSI’s growth from 14 organizations to hundreds across multiple locations, including buying a 36,000-square-foot building in 2010 using a city loan guarantee and community bonds. More links and details in the show notes at https://twic.co/23yearsShe discusses tensions around credit for coworking’s origins, emphasizing CSI’s mission of social impact and relationship-building over branding. Surman details CSI’s financial challenges—rapid expansion, never fully breaking even, COVID member losses, rising interest rates, and selling a building to the City of Toronto for an Indigenous homeless shelter—leading to consolidation, community-financed debt, and finally reaching profitability. She argues coworking’s enduring value is belonging and relationships, warning that scaling can undermine humanity.Chapters00:00 Welcome and Guest Intro00:45 CSI Origins in 200404:28 From Shared Space to Growth06:53 Who Gets Credit for Coworking10:40 What Changed and What Stayed True13:53 Niches and Transactional Spaces16:44 CSI Financial Rollercoaster24:12 Finding the Sweet Spot27:34 Future of Coworking29:53 Closing Thanks

Week 9 In Coworking ft Kyle Chang: Tech stacks, Fractional Execs & Community26 Feb 202600:23:49
In week nine of 2026, host Hector Kolonas is joined by guest co-host Kyle Chang of Yardi⁩ to discuss why coworking operators may benefit from consolidating fragmented tech stacks into an all-in-one platform like Yardi Kube, including Yardi’s client-driven approach, modular configuration, open APIs, and integrations such as HubSpot and Zapier, plus licensing and implementation pricing without e-commerce commissions. They address concerns about doing “too many things,” citing efforts to be best-in-class and examples such as Tishman Speyer and Bond Collective. The episode also covers industry news and ideas from the newsletter: Andrew Runnette’s argument for fixing bottlenecks with operating architecture and fractional executives, growth data notes, Sophia Stolberg’s reflections on intentional community-building, and debate over hot desking’s continuing role. They close with updates on SpaceFlow and GathrOS, and invite listeners to GCUC New York and a TWIC meetup.00:00 Welcome and Introductions00:52 Meet Kyle at Yardi01:34 Why All-in-One Tech04:56 Integrations and APIs06:50 Pricing and Licensing08:04 Doing Many Things Well10:56 Fractional Execs Debate15:45 Community and Vibe18:12 Hot Desking Still Matters22:02 Tech Updates and Wrap Up
1,092 offices in 30 days with Caroline Hecht and Tara McCoy13 Feb 202600:31:02

Massive Multi-Location Coworking Deals: Preferred Office Network's Success StoryIn this episode of 'This Week In Coworking,' host Hector Kolonas speaks with Caroline Hecht and Tara McCoy about one of the largest multi-location coworking deals ever seen. In a single transaction, Preferred Office Network successfully placed 552 teams across the U.S., generating $2 million in new monthly revenue for 150 of its partners. Get more insights and links at https://TWIC.co/30daysCaroline and Tara discuss the company's history, how they secure and manage large-scale deals, their unique business model centered on flexibility, and their global expansion efforts. Find out how Preferred Office Network helps enterprise clients with turn-key coworking solutions and the backstory behind their outstanding success.00:00 Introduction and Guest Welcome00:40 Background of Preferred Office Network02:54 Evolution and Growth of Preferred Office Network05:25 Client Needs and Service Offerings07:44 Marketing and Client Acquisition Strategies11:44 Joining the Preferred Office Network14:35 The Big Multi-Location Deal24:20 Future Plans and Global Expansion30:23 Conclusion and Farewell


From Community Manager to Owner: Jaime Munoz on Succession, Trust, and Taking the Leap10 Feb 202600:17:22

From Coffee Shops to Coworking: Jaime Munoz's Journey to Ownership of CO+HOOTS In this episode of This Week In Coworking, host Hector Kolonas sits down with Jaime Munoz, the new owner and operator of CO+HOOTS, a prominent coworking brand with locations in Phoenix, downtown Mesa, and a project in Atlanta, Georgia.


Jaime shares his inspiring journey from working in the coffee industry to becoming a community manager at CO+HOOTS, eventually rising to sole owner.


He discusses the transition process, the mentorship from the previous owners, and his vision for the future of CO+HOOTS, including potential expansions and community-building initiatives. Jaime also offers valuable advice to those looking to join the coworking industry and emphasizes the importance of overcoming personal fears to achieve one's dreams.


More links and show notes at https://TWIC.co/Munoz


Chapters:00:00 Introduction and Guest Welcome00:34 Jaime Munoz's New Role at COHOOTS01:31 Jaime's Journey to Coworking03:34 Overcoming Imposter Syndrome04:26 The Transition Process06:37 Challenges and Learning Experiences13:15 Future Plans for COHOOTS15:52 Encouragement and Final Thoughts

This Week In Coworking: US coworking data, shifts in experiences, lessons from multifamily, and more06 Feb 202600:27:41
In this Weekly Recap episode, we explore some of the biggest stories from this week's newsletter.Follow along, and get more links, at https://twic.co/2026/06James Lowery, CEO of Essensys, discusses the importance of 'invisible digital experiences' in coworking spaces, technology interoperability, and the evolving landscape of the PropTech and multifamily industry. We also dive into the latest U.S. coworking market data, highlighting growth trends and the importance of sophisticated solutions. Additionally, we explore how different payment models impact customer experience and how operators can leverage data to offer productive and user-centric coworking environments. Don't miss the deep discussion on how the coworking industry is innovating and integrating faster than adjacent sectors like hospitality and real estate.00:00 Welcome and Introduction00:22 Meet James Lowery, CEO of Essensys01:38 The Concept of Invisible Digital Experiences02:44 Tech Should Be Unseen: A Futurama Analogy04:41 The Multifamily Industry Debate05:55 Interoperability in Coworking Tech09:52 The Role of Large Operators in Tech Integration13:31 Introduction to Industry Dynamics13:54 Diving into Data Insights14:27 Growth and Market Trends15:40 Operational Excellence and Automation16:49 Customer Experience and Digital Integration19:51 Testing and Continuous Improvement22:04 Understanding Customer Needs27:13 Conclusion and Final Thoughts
Week 5, 2026: Coworking models, terms, trends and tech30 Jan 202600:23:52

In this episode of the This Week In Coworking podcast, host Hector Kolonas and guest Mike LaRosa dive into the evolving landscape of coworking spaces. See this week's newsletter at https://thisweekincoworking.com/week-05-2026/They discuss the differences between various coworking models, like 'work clubs' and 'neighborhood clubs,' the continuous evolution of workspace needs, and the increasing role of tech and data in coworking. The conversation extends to how LinkedIn addresses data challenges, the potential of AI in workspace management, and industry insights from a TEDx talk on sustainable growth without venture capital. The episode is packed with rich industry knowledge, including Syncaroo's recent newsletter highlights and an exploration of how coworking integrates into different types of buildings.00:00 Welcome Back to This Week In Coworking00:52 Sponsor Shoutout and Gratitude01:59 Diving into This Week's Newsletter02:06 The Evolution of Coworking Spaces08:00 The Importance of Vibes in Coworking10:05 Exploring Nap Boxes and Other Amenities10:40 Coworking in Different Buildings16:18 LinkedIn's Data Strategy and AI22:46 Final Thoughts and Upcoming Episodes

Week 4, 2026 - Coworking Tech, an AI OS, Bonding, Bridges and Ops22 Jan 202600:32:01

Join Hector Kolonas and Kristina Schneider from Cobot (https://twic.co/cobot) as they dive into the latest industry updates in the weekly recap for This Week In Coworking. 🗞️ Follow along by popping open the Week 4 newsletter at https://twic.co/2026/04This episode covers exciting developments shared by Cobot, AI-powered operating systems, the importance of building community, and strategies for industry growth. Discover how AI and emerging technologies are shaping coworking spaces, and explore ways to foster stronger community and operational efficiency. Tune in for insightful discussions and practical advice for anyone in the coworking industry.00:00 Welcome and Introductions00:36 This Week's Newsletter Highlights01:35 Cobot's Recent Developments06:45 AI in Coworking13:59 Building Community in Coworking Spaces18:22 Empathy-Driven Sales Strategies22:40 Reflecting on Past Predictions31:12 Conclusion and Farewell


Gen Z, vibes and coworking with Danielle Farage19 Jan 202600:34:04
In this episode of This Week in Coworking, host Hector Kolonas chats with Danielle Farage, an expert on Gen Z and workplace dynamics. They delve into Danielle's career journey, her role in helping organizations understand and engage Gen Z talent, and the challenges young professionals face in the traditional work environment. Get the show notes and more links at https://TWIC.co/gen-zThey also discuss the evolving landscape of coworking spaces, their appeal to different generations, and the concept of hyper-personalization in office spaces. Additionally, the episode touches on the importance of reviews, the impact of AI in the workplace, and Danielle's upcoming event at South by Southwest focusing on intergenerational networking.00:00 Welcome and Introduction00:23 Meet Danielle Farage: Gen Z Workplace Expert01:48 Danielle's Career Journey04:20 The Evolution of Coworking07:56 Gen Z's Perspective on Coworking Spaces16:37 Hyper-Personalization in Office Spaces22:50 Finding the Right Coworking Space27:13 The Importance of Reviews and Feedback31:06 Friendtorship and South by Southwest33:02 Conclusion and Future Plans
Week 3, 2026: Coworking's identity crisis, reclaiming community and marketing trends16 Jan 202600:29:24

In this episode of This Week in Coworking, host Hector Kolonas is joined by guest co-host Cat Johnson to discuss the key highlights from week 3 of 2026. Follow along at https://thisweekincoworking.com/week-03-2026/They explore the evolving definition of coworking, emphasizing the importance of reclaiming the term to highlight community and connection over simple workspace rentals. The conversation also covers the rise of community-focused coworking spaces, the impact of AI on content marketing, and the marketing trends for 2026. Cat also introduces the Coworking Creators Lab, aiming to support and elevate community-driven coworking spaces. Be sure to listen in for a thought-provoking discussion on the future of coworking and how it can truly transform lives and communities.00:00 Introduction and Welcome00:59 Reclaiming the Word 'Coworking'05:54 The Coworking Creators Lab13:37 Marketing Trends in Coworking19:47 The Future of Coworking28:29 Conclusion and Farewell

Week 2, 2026: Virtual Mail, Trends, Insights and More09 Jan 202600:28:17

Join Hector Kolonas and guest co-host William Edmundson from iPostal1 Workspace as they dive into the first weekly recap of 2026 on the This Week In Coworking podcast.


Browse this week's newsletter at https://twic.co/2026/02


They discuss the booming growth of virtual mail revenue, reflect on significant gains in 2025, and explore key trends for the coworking industry. Listen in for insights on focusing KPIs, maximizing revenue streams, and the evolving needs of coworking members. Other highlights include data on the rise of freelancers, corporate coworking expansions, and practical takeaways from industry trend reports.00:00 Welcome Back to This Week In Coworking00:46 iPostal1's Success and Future Prospects05:45 Undercurrents: Emerging Trends in Coworking07:51 Optimizing Revenue Streams14:01 Key Performance Indicators and Operational Insights19:50 Trends and Data Insights for 202626:10 Final Thoughts and Upcoming Events

Undercurrents: The New Coworking Revenue Stack07 Jan 202600:58:12

In this edition of Undercurrents, we explore major shifts in the coworking revenue stack - with insights from top experts.

Learn how coworking businesses are evolving their revenue stacks, offering new services, and building sustainable, profitable models.

Featured experts include Anne Olsen, Megan, Sheila Burmistrova, Gregg Jackowitz, Tobi Skovron, and Sofia Stolberg, who share their experiences and strategies on what works and what doesn't in the world of coworking revenue.

Get the PDF, web, or other versions for free at https://twic.co/revenue

If you're looking to unlock new revenue streams and improve your coworking business, this is a must-watch!00:00 Undercurrents: The New Revenue Stack01:06 A message from Syncaroo02:49 Experts03:43 Fundamentals05:55 Current Revenue Stacks07:17 What is being added?21:49 Beyond these four walls29:10 Unpleasant Surprises34:49 Pleasant Surprises 45:36 Pro-tips57:18 Outro & Thanks

This Week in Coworking: Rate Increases, Meeting Room Trends, and Post Office Coworking12 Dec 202500:30:31

Welcome to Week 50 2025's recap espidoe.In this episode of 'This Week in Coworking,' host Hector Kolonas is joined by guest co-host William Edmundson. Follow along and get all the links at https://twic.co/w502025They dive into effective strategies for increasing membership rates without upsetting members, the rising demand for meeting rooms, and the introduction of innovative coworking resources from iPostal1, such as the CMRA support program and compliance center. Additionally, the discussion covers the potential for post office networks like Italy's 'Spaces for Italy' to transform unused public spaces into coworking environments. Tune in for insightful industry trends and tips on optimizing coworking operations.00:00 Welcome and Introduction01:06 iPostal1's Stress-Reducing Resource02:15 iPostal1 CMRA Support Program04:46 iPostal1 Compliance Center08:05 Raising Prices Without Upsetting Members15:29 Meeting Rooms: The Most In-Demand Resource23:00 Post Offices Entering the Coworking Space28:05 Year-End Stats and Thank You29:52 Conclusion and Upcoming Episodes

Week 47: Sense of Belonging, Dead Internet Theory, and Insights21 Nov 202500:26:43

Welcome to the Week 47 recap of the This Week in Coworking newsletter!Follow along at https://thisweekincoworking.com/week-47-2025/This episode features a deep dive on measuring a sense of belonging in coworking spaces, exploring the Dead Internet Theory, and a look at a gym in Manhattan dubbed a 'unicorn factory.' Guest co-host Carlos Almansa, co-founder and CEO of ⁨Nexudus⁩ , shares insights from the recent Coworking Europe conference in Berlin and introduces the new Coworking Compass assessment tool. We also discuss niche coworking spaces, the impact of AI and vibe coding on the industry, and the explosion of wellness offerings in coworking environments. Tune in for the latest market moves and data drops from around the world!00:00 Introduction and Episode Overview00:26 Guest Introduction: Carlos Almansa from Nexudus01:30 Coworking Compass Assessment06:44 Sense of Belonging in Coworking Spaces13:54 Niche Coworking Spaces and Wellness Trends16:48 AI and the Future of Workspaces21:07 The Dead Internet Theory and Coworking Opportunities26:09 Conclusion and Thank You


Enterprise Flex from Africa with Michael Aldridge17 Nov 202500:18:01

In this episode of 'This Week In Coworking,' host Hector Kolonas sits down with Michael Aldridge, founder of KOFISI. Get deeper show notes, more context and more links at https://twic.co/africaflexThey discuss Michael's journey from the UK to Africa, and KOFISI's innovative approach to coworking spaces across the continent. Learn about the rapid growth of coworking in cities like Nairobi, Dar es Salaam, and Cairo, and the unique challenges and opportunities the African market presents. Michael also sheds light on KOFISI's unique hospitality-infused enterprise solutions and its plans for future expansion, including a recent move into the Middle East.Chapters:00:00 Introduction and Welcome00:45 Michael Aldridge's Background00:56 Journey into Coworking and KOFISI02:24 Challenges and Opportunities in Africa05:48 Expansion and Future Plans08:40 Sustainability and Innovation14:17 Conclusion and Final Thoughts

Week 46: E-com, tech, toast + eats, Qube, nichification and hotels14 Nov 202500:24:21
In this episode of This Week In Coworking, host Hector Kolonas is joined by coworking expert Mike Everts to discuss a variety of hot topics in the coworking industry. Read this week's newsletter at https://thisweekincoworking.com/week-46-2025/Mike shares insights on Yardi Kube's new Prospect Portal and its impact on coworking e-commerce. They dive into the benefits and implementation of seamless integrations and the shift towards nichified coworking spaces like Qube Space for music creators. The discussion also covers hotels integrating coworking spaces, specifically focusing on the innovative approach by Hoxton hotels and Ennismore properties, pointing towards a growing trend of blended hospitality and coworking ecosystems. Tune in for an engaging conversation packed with industry news and insights.00:00 Welcome and Introduction01:03 Meet Mike Everts02:23 Yardi Kube's Prospect Portal03:38 E-commerce in Coworking05:52 Integrations and Pricing08:55 Toast and Uber Eats Partnership15:09 Niche Coworking Spaces18:43 Coworking in Hotels23:33 Conclusion and Farewell
Week 45: Virtual Offices, Dynamic Pricing and 700% boosts07 Nov 202500:20:44
Welcome to the This Week In Coworking podcast with Hector Kolonas and special co-host Alex Garza from ⁨Alliance Virtual Offices . Grab the newsletter and follow along at https://thisweekincoworking.com/week-45-2025/This week, we dive into exciting updates on meeting room booking technology, the success of various coworking franchises, and innovative strategies to boost app engagement. Discover how Alliance Virtual Offices is transforming the client booking experience with real-time availability and instant bookings, the rise of coworking franchises on The Franchise Times Top List, the dynamic pricing strategy by WOTSO across Australia and New Zealand, and a significant increase in coworking spaces in the UK and Ireland. Plus, get exclusive insights on leveraging technology to enhance coworking operations for better user experiences. Don't miss out on these industry updates and pro tips!00:00 Welcome and Introduction00:58 Alliance Virtual Offices: Instant Bookings05:35 Newsletter Highlights: Franchise Success08:02 Boosting App Engagement11:59 Coworking Growth in the UK and Ireland15:31 Dynamic Pricing in Coworking Spaces20:02 Closing Remarks and Upcoming Events
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