Explorez tous les épisodes du podcast This Product Business Life with Mel Robbins
| Titre | Date | Durée | |
|---|---|---|---|
| Busy Isn’t the Same as Profitable: A Year-End Business Reality Check | 21 Dec 2025 | 00:09:27 | |
As we head toward the end of the year, I wanted to do something a little different with this episode. Instead of rushing straight into goal-setting, planning, and “new year, new energy” vibes, I wanted to create space to pause. To reflect. To actually look at what just happened in your business before you try to fix, change, or overhaul anything. Because every year I see the same pattern. Not reflection to beat yourself up. In this episode, I walk you through the questions I think every product-based business owner needs to ask themselves. We talk about effort versus effectiveness, busy versus profitable, and why “fine” is not the same as sustainable. I also share why looking at your numbers matters more than ever, how to review your time and energy honestly, and why enjoyment and creativity still need a seat at the table if you want a business you actually want to grow. This episode is your permission slip to slow down, get curious, and reflect without pressure. If you want support with this process, I’ve linked my free Business Review & Reset download here, along with a vision board exercise if you like planning visually. You’ll also find links to Transform Your Wholesale and Roadmap to Profit, depending on where you’re at in your business. And if you’re already multi-six figures and thinking about what’s next, there’s a waitlist link here for a new next-level option I’m building for 2026. I’m taking a short break from the podcast after this episode to reflect, refine, and build what’s next with intention. Thank you so much for being here, for listening, and for growing alongside me. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Stop Assuming. Start Selling. The Beliefs Quietly Killing Your Sales | 15 Dec 2025 | 00:13:46 | |
I’m switching things up in this episode and getting straight to it. No fancy intro, no long-winded warm-up. Just a real conversation about assumptions, beliefs, and the stories we tell ourselves that quietly shape how we show up in our business. Because lately, I’ve been hearing the same things again and again from product-based business owners. And honestly? Most of these are not facts. They’re beliefs. And beliefs are just thoughts you’ve repeated long enough that they feel true. In this episode, I unpack some of the most common assumptions I see brands and retailers making about selling, marketing, email, Christmas, sales seasons, pricing, and customer behaviour. I also talk about where these beliefs come from, how negativity bias sneaks in, and why assuming the worst is one of the fastest ways to stall your growth. We talk about why selling is not pushy or icky, how marketing is actually service, and why your job is not to guess what’s going on in someone else’s wallet. If you’ve been holding back, second-guessing yourself, or quietly wondering if it’s even worth promoting right now, this episode is for you. Listen in, then ask yourself one simple question. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 5 Things Every Promo Email MUST Have (If You Want Sales!)** | 21 Nov 2025 | 00:07:26 | |
5 Things Every Promo Email MUST Have (If You Want Sales!)** If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season. So today, I’m walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked. This is your micro-masterclass in writing emails that convert, not collect dust in the inbox. In this episode, we cover: 1. Why your subject line needs to slap, not snooze Boring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend. 2. The must-have CTA above the fold If your audience has to scroll to find the link, you’ve already lost them. I break down what “above the fold” actually looks like and why clarity always wins. 3. High-contrast design that people can actually read Pastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails. 4. Clear, non-waffly copy that respects your customer’s time Promo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now. 5. One email, one goal If you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them. + Bonus tip A little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast. • Subject Line Examples: here Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes money while you sleep? Join my Nail Your Email Marketing program. You will be obsessed. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips). | 13 Nov 2025 | 00:50:46 | |
Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF. Jamie takes us through everything, including: Jamie is honest, generous, and gives you a real look at what actual product development looks like behind the scenes. If you’re a maker, product founder, wholesaler or inventor, you’ll want to take notes. LINKS: If you want to build a profitable product business you LOVE (without the burnout and chaos), come join me inside my Roadmap to Profit program. Details at thelotco.com.au. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Getting Stocked Isn’t the Finish Line, It’s the Start Line | 07 Nov 2025 | 00:14:30 | |
You’ve landed your dream retailer. Your products are on the shelf. Now what? You’ll Learn: Mentioned in this Episode:
Roadmap to Profit Program waitlist is here. Join my Product Business Growth Club here. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore) | 30 Oct 2025 | 00:18:17 | |
Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco. After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product. Last week, we talked about why your product probably isn’t the problem when sales feel slow. Because if you’re showing up online, posting Reels, and doing “all the right things,” but your sales still feel unpredictable it’s not because you’re bad at business. It’s because you’re relying on the wrong system. In this episode, I dive into:
I’ll also share stories from real founders who went from slow weeks to steady sales — all by turning email into their most profitable channel. And I share real client stories of what changed when they shifted from posting more to building smarter systems. If you’re ready to stop relying on algorithms and start building consistent, reliable sales this episode is your next step. 🎧 Tune in now and grab your freebie: 15 Ways to Drive Traffic to Your Website I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Your Product Is Great. Here’s Why It Isn’t Selling | 24 Oct 2025 | 00:17:04 | |
If you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you. I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deeper on the podcast. The thing is, having a great product isn’t enough anymore. You need attention, anticipation, and action to turn your product into consistent sales. In this episode, I’m breaking down:
Whether you’re a maker, brand founder, or retailer, this episode will help you step out from behind the scenes, sell unapologetically, and start marketing your product like a pro. Because your business needs more than a beautiful product, it needs visibility, storytelling, and you showing up again and again until people finally get how brilliant your offer is. What You’ll Learn: ✨ How to stop perfecting and start promoting Mentioned in this episode:
Take Action: After you listen, screenshot this episode and tag me @thelotco Let’s make your next product drop your most profitable one yet 💜 I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| The Power of Saying Yes: How One Opportunity Can Change Everything | 09 Oct 2025 | 00:15:51 | |
In this episode, I take you behind the scenes of my 20+ year journey with Life Instyle — from exhibiting her own kidswear brand Moppit, to becoming a buyer, educator, speaker, sponsor, and now judge for the Life Instyle New Breed Scholarship. How we helped shape the Kids Instyle section, the lessons learned from decades in the trade show world, and the incredible opportunities that open up when you take action — even before you feel ready. If you’re a product-based founder with big dreams of getting your products into stores, this episode will inspire you to stop waiting for the “perfect time” and start applying for the opportunities that could change your business forever. You’ll Learn:
Links & Resources:
I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand | 26 Sep 2025 | 00:46:34 | |
A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, you will love this founder story.
SEO keyword highlights Top takeaways
I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Why Your Product Isn’t the Most Important Part of Your Product Business. | 19 Sep 2025 | 00:09:40 | |
Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business. In this episode, I’m diving into the mistake so many founders make, putting 99% of their energy into the product itself and forgetting the bigger picture. Because while your product matters, what matters more is how you get it into people’s hands. We’ll cover:
By the end, you’ll know exactly where to shift your focus so your product doesn’t just sit pretty on a shelf - it actually sells. ✨ Free Training Alert: Want to build a 90-day roadmap for more sales and consistent profit (without relying on social media)? Join my upcoming live training here → https://www.thelotco.com/trainings I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Perseverance, Passion and Desire To Build A Unique Jewellery Brand- With Vania Truchsess. | 12 Sep 2025 | 00:46:53 | |
What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in Karen Walker stores and unlocked a flywheel of credibility, stockists, and DTC growth. In this episode, we cover:
SAVE YOUR SPOT IN MY NEW FREE LIVE TRAINING HERE: https://www.thelotco.com/trainings Vania Truchsess is the founder of Vania, a handmade jewellery brand inspired by nature and gemstones. Her ranges span everyday unisex pieces to woven “Daydreamer” earrings and gemstone necklaces using freshwater pearls and 14k gold-filled elements. Timestamps: I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From First Trade Show Nerves to 6 New Stockists: Inside Mennie Brand’s Melbourne Life & Style Debut (Costs, Leads, Follow-Up Wins + What We’d Do Differently) | 04 Sep 2025 | 00:35:29 | |
Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expectations vs reality, what actually moved the needle (hello, SMS follow-ups), and why visuals + storytelling at your stand matter more than you think. Andrew shares hard numbers, how he organised setup on a budget (including the furniture plot twist), and what he’s changing next time to turn browsers into buyers faster. In this episode:
Mentions & resources:
I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Abundance vs Scarcity Mindset: How to Shift and Grow Your Product Sales | 28 Aug 2025 | 00:18:11 | |
Abundance Mindset Isn’t Woo — It’s Your Business Superpower Is “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that actually pays you. In this episode, I’m breaking down:
If you’ve ever found yourself refreshing your Shopify dashboard on repeat, comparing yourself to competitors, or assuming “no one wants this,” this episode is for you. 👉 Grab my free Abundance Mindset Journal Prompts + Affirmations here, and stay tuned for the upcoming 30-Day Abundance Challenge. Because mindset alone isn’t enough. Mindset + strategy is how you build a profitable product business that lasts. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Factory to Front Door: The Realities of Freight & Logistics for Product Businesses | 14 Aug 2025 | 00:38:39 | |
If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone. Christine has over a decade in the freight forwarding industry, helping small and medium-sized businesses confidently navigate the messy, unpredictable world of importing and exporting. She’s here to pull back the curtain on what really happens between “my product is ready” and “it’s on my doorstep.” We cover:
Whether you’re placing your very first order with an overseas supplier or managing multiple containers a year, this episode is packed with practical tips to help you stay in control, protect your margins, and avoid costly surprises. 📦 Listen in to finally get freight and logistics off your “too hard” list — and onto your “nailed it” list. Resources & Links Mentioned:
If freight has been one of those “I’ll deal with it later” areas in your business, now’s the time. Hit play, take notes, and share this with another product founder who’s ever had a container delayed, a shipment cost double, or a customs surprise. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Inside the Trade Show Trenches: What Really Went Down at Recent Australian Trade Shows | 08 Aug 2025 | 00:19:41 | |
In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA. Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one’s for you. From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down. I’ll talk about what really makes a trade show successful (spoiler: it’s not just the orders), the importance of shelf-ready packaging and smart starter packs, and why connection not just conversion is your secret weapon. I also dive into the question I get asked all the time: Which show should I do? Life Instyle vs. Reed vs. AGHAvand the truth about what suits who. If you’re a brand looking to grow through wholesale or a retailer wondering how to make smarter buying decisions, this episode is packed with gold. Think of it like your own private trade show debrief, minus the sore feet and overpriced food. What I cover:
Bonus tip: If you're prepping for your first (or next) trade show, I share how to turn this opportunity into long-term revenue—and how to avoid becoming the brand that buyers forget the minute they walk away. Mentioned in this episode: Rate & Review: I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Why Reviews Matter More Than You Think And How to Actually Get Them | 31 Jul 2025 | 00:12:34 | |
Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to use them to their full potential. Sound familiar? In this episode, I’m diving into:
Whether you’re selling direct-to-consumer, through retail stores, or wholesaling to stockists, reviews matter. And if you’re not collecting them (and using them!) you’re leaving money and trust on the table. 🛠 Tools I mention in the episode:
💬 Quick reminder: 🎯 This episode is for you if: Let’s get those reviews working for you. Take 30 seconds to scroll down and leave a review on Apple Podcasts—it’s free for you and priceless for me! I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Burnout to Bold Moves: How Lucy From Mink and Me Transformed a Rural Retail Store. | 24 Jul 2025 | 00:56:16 | |
In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business. Lucy shares her incredible 10-year journey, starting from a collaborative store in Coonamble (yep, population 2,500!) to navigating ADHD diagnosis, burnout, a booming Christmas season, a massive pivot, and a spontaneous buying trip to India that changed everything. We unpack:
Lucy gets real about the highs and lows, from toddler chaos to trade show prep, and gives insight into what it truly takes to stay resilient, creative, and profitable in today’s retail and product landscape. Links + Resources:
If this episode sparked an “OMG I need to pivot too” moment or you’ve been toying with launching wholesale or shutting your physical store send me a DM @thelotco. Lucy’s story is proof you don’t have to stick to one version of success. You get to evolve. ✨ Be sure to subscribe, share this with your biz bestie, and leave a review if this episode hit home. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| The Unboxing Experience That Keeps Customers Coming Back | 17 Jul 2025 | 00:11:19 | |
If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk. In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high-impact opportunities you have as a product-based business owner: the unboxing experience. Your packaging isn’t just about protection—it’s about emotion. It’s a brand moment. It’s the post-purchase piece that turns a one-time buyer into a raving, repeat customer. In this episode, I’ll walk you through:
Plus, I share:
How to spark emotion through scent, stickers, samples, surprise, and story Whether you're a new brand or scaling rapidly, don’t underestimate this part of the customer journey. Because once they click “Buy Now,” it’s your moment to turn excitement into loyalty. Want more help mapping your entire customer journey from attraction to unboxing to retention? Because every order you send out is a branding opportunity. Let’s make it magic. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| The 7 Essential Systems Every Profitable Product Business Needs. | 01 Jul 2025 | 00:17:09 | |
In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging. After decades in this industry, from fashion lecturer to founder, and coaching hundreds of creative entrepreneurs through my Roadmap to Profit program, I’ve identified the 7 key systems that separate profitable brands from the ones stuck in hustle-mode. I call it thelotco Method, and today I'm sharing each of these systems with you—including how you can spot your weakest link and what to fix first. You'll learn:
These are the systems that have helped my clients go from kitchen-table businesses to stocked-in-store and scaling with ease. If you’re done flying by the seat of your pants and ready to build something that actually pays you—this is for you. 🎧 Listen now and DM me @thelotco to tell me which system you're focusing on first. ✨ Want the full roadmap? My Roadmap to Profit program is now open—get access to the templates, coaching, and tools that help you build all 7 systems, without the overwhelm. 📚 Plus: Don’t forget to grab my free training: “How to Build a Thriving Product Business” 00:00 Introduction to Growing Your Product Business 00:46 The Seven Systems for a Profitable Business 02:19 System 1: Vision and Goals 03:59 System 2: Brand Foundations 05:27 System 3: Product and Pricing 06:51 System 4: Sales Channels 08:27 System 5: Marketing and Traffic 09:51 System 6: Money Management 11:38 System 7: Systems and Support 12:38 Conclusion and Next Steps I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| How Much Does a Trade Show Actually Cost? Mennie Brand’s First Life Instyle Experience | 20 Jun 2025 | 00:37:21 | |
In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting. We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time. You’ll hear:
If you’ve been tossing up whether a trade show is worth it for your brand—or wondering how on earth to pull it off without a giant team—this is the episode for you. And don’t worry, we’ll be back with Part 2 to hear how it all went! 🔗 Mentioned in this episode: Access the 3 part Trade Show Bootcamp here. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| When Your Brand Feels Off: The Real Reason You’ve Stopped Showing Up | 13 Jun 2025 | 00:09:33 | |
Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”? Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand. Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for you. I’ll walk you through:
This episode is part pep talk, part strategy, and 100% permission slip to grow. 🎧 Grab your notebook, your coffee (or in my case, your tea), and tune in. Let’s realign that brand energy and make sure it’s working for you, not against you. 👇 DM me @thelotco and tell me what brand shift you’re making this month! I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 10 Trade Show Mistakes That Are Costing You Sales (And What to Do Instead) | 06 Jun 2025 | 00:11:19 | |
If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬). In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities. I'll cover everything from:
⚡ Plus, I share insider tips from my decades in retail, wholesale, and exhibiting at over 100 trade shows—so you don’t have to learn these lessons the hard way. 📣 Ready to make your next trade show your most profitable one yet? Join me inside my 3-day Trade Show Bootcamp and get the full strategy, templates, and support to prep like a pro and walk away with results. 🎯 Or want to Build a Wholesale Sales Machine? Join my free training here: https://www.thelotco.com/buildingawholesalemachine trade show mistakes, exhibiting at a trade show, how to prepare for a trade show, trade show booth tips, product business, wholesale strategies, retail trade show, selling wholesale, trade show checklist I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| How to Add a Digital Income Stream to Your Product Biz | 30 May 2025 | 00:17:18 | |
This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now. If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen. I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful. Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO. PLUS: You’ll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin. 🎯 What You’ll Learn:
🛠 Resources & Links:
💖 Loved this episode? I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 5 Reasons Your Brand Identity is Costing You Sales | 23 May 2025 | 00:08:19 | |
Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying. In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you. Here’s what you’ll learn:
If you've ever felt like:
Then this episode is your sign, your brand audit, and your next move—wrapped up in one. This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier. 🎧 Listen now and learn how to realign your brand with clarity, confidence, and conversions—without starting from scratch. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Garage to Cult Retail: The Story Behind Natural Supply Co’s 10-Year Evolution. | 16 May 2025 | 00:47:22 | |
In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably. We talk about:
This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal. 🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West Follow on Instagram @naturalsupplyco I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Contrast Is Queen: The Overlooked Secret to Higher Sales, Scroll-Stopping Brands, and Killer Conversions | 09 May 2025 | 00:15:43 | |
In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop. I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop. And honestly? That can be fixed. Today I’m breaking down exactly where and how to use contrast to capture attention, guide your customer’s eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference. In this episode, I cover:
If you’re a product-based business and want more sales without rebranding your entire biz—this one’s a must-listen. 🎧 Ready to level up your brand’s visibility? Press play now. Check your readability here at the contrast checker. 💬 Want my top contrast tips or a mini audit of your brand? Send me a DM on Instagram with the word “CONTRAST.” 📦 Join us inside The Product Business Growth Club for monthly coaching and guidance to grow a profitable, stand-out product business. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Building Credibility and Visibility – A PR Guide with Gloria Chou | 01 May 2025 | 00:25:56 | |
Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count. I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even Oprah’s Favorite Things—yes, it’s possible! From pitching strategies to journalist secrets, and even AI tools that make the whole thing 10x easier, this episode is your no-BS roadmap to building serious credibility that converts. 💡 What You'll Learn:
🎯 Who This Episode is For:
🔁 Make It Work For You: Gloria shares how to reuse media features for:
📣 Take Action: Your homework? Press SEND. Start pitching imperfectly, consistently, and confidently. Everything you want could be sitting on the other side of one bold email. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Retail, Reimagined: The Story Behind Pre Loved Geelong with Lou Hammer | 24 Apr 2025 | 00:38:26 | |
In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community. Lou gets real about:
If you’ve ever thought about opening a retail space, selling pre-loved products, or you just want the behind-the-scenes of a heart-led, data-backed fashion business—this one’s for you! 🔗 Resources & Links
I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Sketch to Shelf: The Truth About Product Development with Millie Richards | 11 Apr 2025 | 00:46:03 | |
Ever had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I’m joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that’s actually profitable (and doesn’t fall apart or cost your life savings). Millie’s an industrial designer with a delicious combo of design brilliance and real-world factory know-how. We talk about what it really takes to get a product from concept to customer—without blowing your margins, compromising your values, or getting ghosted by manufacturers. She spills the tea on:
Whether you're launching your first product or have something that’s just not quite hitting the mark—this is the episode you didn’t know you needed. Plus, Millie shares the one project that changed the game for her and why she’s so passionate about impactful product design. 👀 Thinking about developing a new product? This episode is for YOU. 👉 Connect with Millie here: sagepd.com.au I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Mastering the Messy Middle: Strategies for Business Growth | 04 Apr 2025 | 00:22:10 | |
Ever feel like you’re doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want? Yep. You're probably in the messy middle. In this episode, I’m pulling back the curtain and talking honestly about the awkward, in-between phase that no one really warns you about. This isn’t about shiny six-figure launches or starting from scratch—it’s about what happens in year two, or five, or even ten, when things just feel… stuck. You’ll hear stories from real clients (shoutout to Mandy, Belinda, and Melissa!) and practical tools to help you stop spinning in circles and start making serious progress. 🎯 Here's what I dive into:
This episode is jam-packed with real talk, tangible tips, and a gentle (but firm!) nudge to stop trying to do it all alone. 🛠️ Your Action Steps:
You’re not broken. You’re not failing. 💫 Mentioned in this episode:
✨ Loved this episode? Leave a review or share it with your biz bestie who’s stuck in the same place. Let’s grow together. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 5 Critical Warning Signs You Need a New Marketing Approach | 23 Mar 2025 | 00:14:06 | |
Are you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call. Today, I’m breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it’s about getting smarter. We’ll chat about: ✨ Why hustling for every single sale is a red flag This one’s packed with real talk, actionable tips, and plenty of those "oh crap, that’s me!" moments. You are not alone, and there is a better way to run your marketing without burning out. 🎉 PLUS: I’ve got a free webinar coming up that you do not want to miss 👉 Click here to register now or find the link in the show notes below. Resources & links from the episode:
If this episode hit home, do me a little favor and share it with a biz bestie who needs it too! And of course, hit that subscribe button so you never miss a moment. Let’s go make marketing fun, profitable, and something you actually look forward to again. xo Courses mentioned in this podcast: Pinterest For Product Businesses I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Overcoming Money Blocks: A Path to Entrepreneurial Success. Guest series episode 5 Carla. | 14 Mar 2025 | 00:54:32 | |
In this episode I interview Carla Townsend, a money mindset and success coach. We delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors. Carla shares insights on identifying limiting beliefs, cultivating a healthy money mindset, and the importance of aligning one's business with personal values for sustainable success. They also discuss practical steps for improving financial attitudes and behaviors and the importance of surrounding oneself with a supportive and empowering community. 00:00 Introduction to the Lotco Business Podcast 00:41 Special Guest: Carla Townsend on Money Mindset 01:11 Understanding Money Mindset and Its Impact 04:28 Behavioral Patterns and Money Blocks 06:04 Pricing Strategies and Market Perception 09:20 Emotional Spending and Financial Awareness 14:41 Overcoming Self-Imposed Limitations 23:31 Cultivating a Healthy Money Mindset 28:08 Masterclass Invitation and Final Thoughts 29:02 Building Confidence Through Unconfident Actions 30:10 Surrounding Yourself with Success 30:56 Triggers and Self-Reflection 34:17 The Power of Perception 38:38 Starting Points for Personal Growth 43:15 Finding Joy and Authenticity in Work 46:39 Knowing When to Pivot or Persevere 51:10 Conclusion and Resources
00:00 Introduction to the Lotco Business Podcast 00:41 Special Guest: Carla Townsend on Money Mindset 01:11 Understanding Money Mindset and Its Impact 04:28 Behavioral Patterns and Money Blocks 06:04 Pricing Strategies and Market Perception 09:20 Emotional Spending and Financial Awareness 14:41 Overcoming Self-Imposed Limitations 23:31 Cultivating a Healthy Money Mindset 28:08 Masterclass Invitation and Final Thoughts 29:02 Building Confidence Through Unconfident Actions 30:10 Surrounding Yourself with Success 30:56 Triggers and Self-Reflection 34:17 The Power of Perception 38:38 Starting Points for Personal Growth 43:15 Finding Joy and Authenticity in Work 46:39 Knowing When to Pivot or Persevere 51:10 Conclusion and Resources I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Dream to Design: How Kiralee Built Murkani Jewellery into a Global Brand | 03 Mar 2025 | 00:47:52 | |
💫 In this episode of thelotco business podcast, I sit down with Kiralee, the brilliant mind behind Murkani Jewellery. From an idea that lingered in her mind for years to a thriving global jewellery brand, Kiralee shares the ups, downs, and surprising twists of her journey. 💍 We chat about:
🚀 Whether you're dreaming of launching a brand, scaling your product business, or just love a great founder story, this episode is packed with inspiration and real-world insights! ✨ Connect with Kiralee & Murkani Jewellery: 🎧 Listen now and get inspired to build a business with purpose and passion! I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Unlocking Business Success: The Power of Mindset with Mandy Napier. Part 3 Guest Speaker Series | 27 Feb 2025 | 00:37:41 | |
Overcoming Self-Limiting Beliefs: An Interview with High Performance Mindset Coach Mandy Napier In this episode I interview Mandy Napier, a high-performance mindset and executive coach with over 14 years of experience. Mandy sheds light on the importance of understanding and overcoming limiting beliefs, offering insights into mindset work, the role of self-talk, and the impact of early childhood patterns on adult behaviour. Among the topics covered are practical steps to create positive thought patterns, tools for setting clear intentions, the significance of maintaining daily routines, and techniques to cultivate inner calm and focus. The episode concludes with discussions on lifelong learning and the necessity of self-improvement in achieving extraordinary results. 00:00 Introduction to the Lotco Business Podcast 00:40 Meet Mandy Napier: High Performance Mindset Coach 01:26 Understanding Mindset and Its Importance 06:26 Steps to Improve Your Mindset 11:12 Creating Daily Routines for Success 15:27 Overcoming Self-Sabotage and Limiting Beliefs 18:12 Mandy's Personal Journey and Insights 20:33 The Power of Vision and Goal Setting 23:59 The Role of Coaches and Mentors 34:43 Conclusion and Resources I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Mastering Wholesale & Retail: Business Lessons from Marmoset Found (Nareen Holloway) | 26 Feb 2025 | 00:39:39 | |
Building a Sustainable and Ethical Homewares Brand: An Interview with Nareen Holloway from Marmoset Found I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| From Art Teacher to Entrepreneur: The Mary Maker Studio Story Part 1 Guest Series | 21 Feb 2025 | 00:43:47 | |
Unleashing Creative Business Success with Brydie Stewart from Mary Maker Studio In this episode I chat with Brydie from Mary Maker Studio about the intricacies of turning creative passion into a profitable business. They discuss Brydie's journey from being an art teacher to founding Mary Maker Studio, a leading supplier of fiber arts materials. Brydie shares how she left teaching to align with her creative purpose following a diagnosis of multiple sclerosis, and how she managed to establish her business globally. The conversation covers the importance of knowing your market, the impact of social media and email marketing, the balance between creativity and business acumen, and the logistical challenges. Brydie also touches on potential new endeavors such as online workshops and mentorship programs aimed at helping other creatives build successful businesses. This episode is a must-listen for creative entrepreneurs seeking practical advice and inspiration. 00:00 Introduction to the Lotco Business Podcast 00:40 Guest Introduction: Bridie from Merry Maker Studio 02:09 The Origin Story of Merry Maker Studio 03:00 Challenges and Inspirations 06:52 The Creative Process and Product Development 10:06 Global Reach and Social Media Impact 12:44 Taking Risks and Business Growth 15:43 Human Design and Personal Routines 19:21 Advice for Aspiring Entrepreneurs 21:12 The Importance of Paying Yourself 21:30 Understanding Product Pricing 22:23 Enhancing Customer Experience 25:00 The Power of Email Marketing 27:17 Investing in Your Business 31:49 Overcoming Business Challenges 34:32 Future Plans and Innovations 38:57 Teaching and Mentorship 41:37 Conclusion and Final Thought She is a go getter and I absolutely loved talking with her more in this episode. She shares so many gems of wisdom- I hope you enjoy as much as I did speaking with her!! I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Unleash the Power of Email Marketing And Triple Your Sales. Part 4 Series Retail | 12 Feb 2025 | 00:26:48 | |
Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness.
Email marketing can generate significant sales for businesses.
Let's actually make money from your Emails. Improve your Emails in 3 days here (FREE) Head here for the Nail Your Email Marketing. 00:00 07:15 15:48 22:26 29:28 I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Top 10 Things Successful Product-Based Business Owners Do To Win The Game. Retail Series Pt 3. | 11 Feb 2025 | 00:14:51 | |
Ever wondered what things product-based business owners do to get ahead? Top 10 Characteristics of Successful Product-Based Businesses In this episode of The Lotco Business Podcast, Melissa Robbins, a business coach, shares insights on the top 10 characteristics of successful product-based businesses. Covering points such as taking risks, diversifying sales channels, utilizing multiple marketing strategies, attending trade shows, reinvesting in the business, personalizing business operations, outsourcing, continual evolution, managing cash flow and inventory, and knowing your numbers, Melissa provides practical advice and observations drawn from her experience with various businesses. Listeners will gain valuable tips on how to grow and sustain a profitable business in the competitive retail and design industries. 00:00 Introduction to the Podcast 00:40 10 Characteristics of Successful Product-Based Businesses 05:58 Masterclass Invitation 11:05 Recap of the 10 Characteristics 13:33 Conclusion and Farewell I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 10 Reasons Why You Need To Be On Shopify. Retail Series Part 2 | 10 Feb 2025 | 00:24:01 | |
What platform should I use for my website? This is a question I see asked ALL the time. Listen in today to find out the 10 reasons why I believe SHOPIFY is the website platform for you if you are a product-based business or eCommerce store. The Reel about credit cards leading to abandon cart is linked here. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Quick Ways to Boost Your Ecommerce Sales- Retail Series Drop Episode 1 | 07 Feb 2025 | 00:19:27 | |
Retail Week Series Episode 1. Hands up if you want more sales? I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 5 Things You Must Include In Your Catalogue To Boost Conversion Rate (Part 4- Wholesale Series) | 30 Jan 2025 | 00:15:24 | |
Want to maximise conversions and get more buyers over the line and start stocking your range in their stores? Buyers are busy and they love looking for new and exciting products but they don't want to waste time reading your life story and 3 pages of intro. Get to the point fast, showcase your products with beautiful product and lifestyle imagery and please please please put prices inside the catalogue!! I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Sales Agent? Good Or Bad For Your Brand When Wholesaling (Part 3 Wholesale Series) | 30 Jan 2025 | 00:19:08 | |
This is a question I get asked quite a lot in my 'How to Wholesale' program. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Unlocking Growth: The Power of a Stockist List on Your Website (Part 2 in Series Wholesale Week). | 29 Jan 2025 | 00:07:37 | |
The Importance of Listing Stockists for Retail Brands In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website. 00:00 Introduction to the Lotco Business Podcast 00:34 Frustration with Brands Hiding Stockist Information 01:39 The Importance of Sharing Stockist Information 03:10 Encouraging Brands to Update Stockist Lists 05:23 Conclusion and Call to Action I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Getting Ready for Trade Shows- Brand Edition (Part 1 in Wholesale Week Series) | 28 Jan 2025 | 00:25:32 | |
Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out? I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Retail Perspectives: Essentials Brands Need to Hear. | 23 Jan 2025 | 00:26:07 | |
Ok today is all about working cohesively with your Retail stockists. 03:05 Understanding Retail and Wholesale Dynamics 05:35 Maximizing Retailer Relationships 08:19 Supporting Retailers for Success 13:49 Effective Reordering and Communication 15:12 Avoiding Undercutting and Staff Training 19:10 Nurturing Long-term Relationships I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| The 5 Things You Can't Google About Selling Wholesale. | 17 Jan 2025 | 00:16:36 | |
After over 20 years in Wholesale there are just things you can't google. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Reflecting on 2024: 10 Questions for Business Growth in 2025. | 19 Dec 2024 | 00:21:00 | |
2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I’m sharing 10 powerful questions to guide your reflections, actionable steps for setting 2025 intentions, and tips for creating a vision board that will keep you inspired all year long. Let’s make 2025 your best year yet! What You’ll Learn in This Episode:
Key Takeaways:
Join the Product Business Growth Club here. I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| How To Make Sales For Your Product Business with Dylan Jahraus (Amazon & Etsy) | 04 Dec 2024 | 00:27:38 | |
In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your reach and maximize sales, this episode is for you! What You’ll Learn in This Episode:
Key Takeaways:
Connect with Dylan Jahraus: I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| Bold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey. | 22 Nov 2024 | 00:40:31 | |
Bold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey. We dive into her journey of starting a business later in life, transitioning from her kitchen table to a warehouse, and even dancing and tambourining (sic) her way through trade shows (yes, you read that right!). If you're looking for inspiration, practical tips, and a whole lot of “wow, I need to start doing that,” this episode is for you! Cathy’s story will have you laughing, crying, and definitely rethinking what’s possible for your business and your life. Key Takeaways: I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||
| 5 Quick Ways To Maximise Your Sales This Holiday Season. | 14 Nov 2024 | 00:20:17 | |
In this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season.
Get on the VIP BF Waitlist here I'm Mel Robbins! from @thelotco Join my Skool Group here: https://www.skool.com/product-business-growth-club/about From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! | |||