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TitreDateDurée
How to Use Your Brand Story to Build Trust and Increase Sales with Mariana Henninger24 Oct 202400:29:47

In this episode, host Laura sits down with Mariana Henninger, the visionary founder of BrandMagnetic, to delve into the art of creating a powerful brand video that connects deeply with your audience. With a rich background in documentary filmmaking, Mariana shares her journey into entrepreneurship and the valuable lessons she's learned along the way.

Mariana emphasizes the critical role of a brand video in building trust quickly—a crucial element in today's noisy marketplace. She explains how a brand video not only tells your story but also amplifies every other marketing effort you make. Mariana offers practical tips for crafting a compelling narrative that resonates emotionally, helping you to stand out and forge genuine connections.

Plus, discover how Mariana's coaching and done-for-you services can empower entrepreneurs to bring their unique brand stories to life through video.

Keywords:
Brand video, personal connection, build trust, storytelling, emotional connection, video marketing, entrepreneurship, brand storytelling

In this episode you will hear:
[00:00] Introduction and Mariana's Background
[05:04] The Importance of Making a Personal Connection
[10:05] Crafting a Compelling Brand Story
[13:15] What is a Brand Video?
[15:18] Overcoming the Hurdles of Video Marketing
[25:33] Expressing Genuine Care in Your Brand Video
[27:10] Connect with Mariana and Brand Magnetic

Connect with Mariana Henninger:


Creating a brand video isn't just about sharing what you do—it's about telling your story in a way that resonates and connects. By following Mariana's advice, you can build trust quickly, make a memorable impact, and turn viewers into loyal fans. Ready to elevate your brand's presence? Start crafting your story with a brand video that speaks to the heart.

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
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LinkedIn
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Mindset Shift For Allowing Motherhood and Entrepreneurship to CoExist 21 Oct 202400:10:28

In this episode, I dive into the delicate balancing act between motherhood and entrepreneurship, sharing the real challenges and mindset shifts that have helped me find harmony in both roles. As a mom and a business owner, I know how overwhelming it can be when work and family life collide—especially when kids interrupt important calls! But instead of fighting it, I’ve learned to embrace these interruptions and prioritize what truly matters: my family and my well-being. I share my journey of letting go of perfection, accepting the chaos, and building a more fulfilling work-life balance that serves both my family and my business. If you’ve ever struggled with the guilt of juggling these two demanding roles, this episode is packed with insights to help you navigate it all with grace.

Listen in to discover how to:

  • Shift your mindset to prioritize yourself and your family without guilt
  • Handle interruptions with ease, rather than panic
  • Create a flexible work-life structure that supports both your personal and professional life
  • Embrace the dual roles of motherhood and entrepreneurship to lead by example

Whether you're a seasoned entrepreneur or just starting out as a working mom, this episode will inspire you to embrace the beautiful (and sometimes chaotic) blend of family and business life.

Episode Highlights: [00:00] - Embracing the Dual Role of Motherhood and Entrepreneurship
[02:56] - Shifting Priorities: Me First, Then Business
[06:11] - Creating Ease: Integrating Family into Business Life

Key Takeaways:

  • Motherhood and entrepreneurship can coexist harmoniously—embrace both roles fully.
  • Prioritizing yourself is crucial to being both a better mom and a stronger business leader.
  • It’s perfectly fine if your kids pop in during work calls—lean into it!
  • Flexibility in your work routine is key to finding peace and success in both personal and professional realms.
  • Setting a positive example for your children (and others) starts with embracing your imperfections.
  • Family comes first—your business should fit around your life, not the other way around.
  • Let go of the guilt, and start enjoying the benefits of work-life integration.

Memorable Quotes:

  • "Motherhood and entrepreneurship can blend more easily."
  • "I used to panic when my children would enter the room."

If this episode resonated with you, be sure to follow, rate, and review! Don’t forget to share it with fellow moms juggling entrepreneurship and family life.

Get on the waitlist for the next round of Ambition https://www.laura-sinclair.com/AMBITIONWAITLIST 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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LinkedIn
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Building a Lifestyle-First Business with Alana Kayfetz of Mom Halo19 Sep 202400:32:18

In this episode of This Mother Means Business, I sit down with Alana Kayfetz, founder of Mom Halo, a powerful community for moms that has grown from local events to a thriving digital platform. Alana gets real about her journey into motherhood, the isolation she faced, and how that led her to create a supportive network for moms everywhere. We dive into the importance of redefining success, moving away from hustle culture, and embracing a lifestyle-first approach to entrepreneurship. Plus, Alana shares the revolutionary Kayfetz Method, designed to help women entrepreneurs find balance, fulfillment, and a way to align their business with their personal life.

This conversation is full of insights for moms in business, women entrepreneurs, and anyone looking to prioritize well-being over constant hustle. Whether you're navigating motherhood, business, or both, Alana’s story will inspire you to rethink what success really means.

Episode Highlights:

[00:00] Introduction to Alana Kayfetz and the Story Behind Mom Halo
[04:36] - Alana’s Journey into Motherhood and the Birth of a Community
[07:44] - Redefining Success: Why Alana Chose Lifestyle Over Hustle
[10:40] - Building a Business Around Lifestyle: The Mom Halo Model
[13:05] - How Mom Halo Evolved from In-Person Events to a Digital Network
[15:47] - The Anti-Hustle Movement: Putting Well-Being First
[18:49] - The Kayfetz Method: A New Approach for Women Entrepreneurs
[22:00] - Adapting to the Changing Business Landscape
[24:49] - Final Thoughts: Embracing Flexibility in Motherhood and Business

Links & Resources:

If you enjoyed this episode, be sure to rate, follow, and share This Mother Means Business! We’d love to hear your feedback, so leave a review and help other moms and entrepreneurs find the podcast.

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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3 Perspective Shifts to Keep Your Fire Fuelled 13 Apr 202300:30:08

Motherhood and entrepreneurship are two of the biggest personal development journeys that you’ll ever go on. In the last near decade of being in business, I have experienced some enormous shifts in perspective that have altered my path and I wanted to share them with you today. I know, with total certainty, that these 3 big shifts are helping me to get to where I want to be. 

Have a listen! Hear more about… 

• 3:10 - Feeling Like You Are Enough 
• 10:40 - The Shift from Being “Nice” to Being “Good” 
• 21:50 - You Don’t Need Confidence, You Need Courage 

This journey and these shifts in perspective are things that I’m truly proud of. I’m glad to have learned these lessons and that I’m in a place to share this learning with all of you. These past versions of myself have taken me from where I’ve been, to where I am now, and the learnings that I’ve gained along the way will bring me to where I want to go.

If any of these resonated with you, send me a DM! And if they didn’t, let’s chat about that, too. I would love to dig into these conversations with you! 

Thank you so very much for listening. Can’t wait to chat again! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
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LinkedIn
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Motherhood and Entrepreneurship as a Highly Sensitive Person with Alissa Boyer06 Apr 202300:34:10

I seriously loved chatting with my friend Alissa Boyer in today’s episode! Alissa is a mentor for Highly Sensitive People (HSPs) and brings such a unique perspective to the journey of motherhood and entrepreneurship. Asking questions like, “why am I so sensitive?” and, “why do these things bother me and why don’t they bother other people?”... as we learn and answer these questions, we open our eyes to a whole new reality of ourselves and things begin to make more sense.

In today’s episode, we’re talking all things motherhood, entrepreneurship and the transition into this new lifestyle. Tune in to hear more…

• 2:27 - What is a Highly Sensitive Person?
• 5:45 - Transitioning into Motherhood
• 11:30 - Navigating Motherhood and Running a Business
• 19:30 - Showing Up on Social Media
• 30:00 - Take Care of Ourselves as Moms, CEOs and Highly Sensitive People

Motherhood is one of life’s biggest adventures, and it takes time to find yourself within it. I’m so glad to have had this opportunity to talk to Alissa who is changing the game and teaching others that you don’t have to be for everybody, and who you are for may change as you change...and that’s okay.

Can’t wait for you to tune in! Thanks for listening!

Find Alissa on Instagram @lifebyalissa, and online at www.sensitiveandsoulful.com

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
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LinkedIn
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Advice I Wish I'd Been Given Before Becoming a Mom Entrepreneur30 Mar 202300:18:04

When I first became a Mom, there was so much that I didn’t know. That’s true about entrepreneurship, too.
In today’s episode, I’m talking through all of the advice that I wish I had been given as I started this journey of motherhood and entrepreneurship.

• 2:15 - Comparing yourself to other people in your industry
• 5:45 - You need to outsource aspects of your life
• 13:00 - You’re not going to be perfect all of the time
• 16:00 - Your best is enough

Tune in to hear more about comparison, carving out space for yourself, releasing the pressure of being perfect in all ways, all of the time and feeling confident that your best is exactly what you’re capable of.

So glad to have this community with me on this journey of motherhood and building the businesses of our dreams! Until next time!

Check It Out:
• Ashley Baynes @exponentialalchemy  

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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Creating Space For Your Ambition with Marina Middleton23 Mar 202300:38:05

It’s such a gift to be in spaces where I can connect with other people who are doing what I’m doing and are experiencing what I’m experiencing. It’s so cathartic to share with others, get advice and feel like I’m not alone in my experiences with motherhood and entrepreneurship. 

I was so glad to have this time with my friend, Marina Middleton, on the podcast today to talk about all things business, motherhood, and creating space for opportunity amongst it all. 

We chat about:
• 5:00 - What is a personal brand and why does it matter
• 17:00 - Marina’s motherhood journey
• 28:00 - What’s happening in Marina’s world right now?

Never forget - you can design and create whatever version of motherhood, work and life that you want!

Find Marina on Instagram @marinaamiddleton and have a listen to her brilliant podcast at @shediditanywaypodcast

So glad that you’re here! Until next time! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
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Things I’m Working On and Navigating Right Now16 Mar 202300:23:50

On this episode of This Mother Means Business, I’m going to share what I’m working on in my business and personal life right now as an ambitious entrepreneurial mother. I believe every one of our journey’s is a work in progress and there is nothing more powerful than facing your own story along the way! 

Join me as I open up about:
• 5:15 - Creating a positive space for female relationships in my Ambition Mastermind.
• 7:30 - Thoughts on letting go of control, simplifying and “no rush” energy in my business.
• 14:11 - Reshaping and healing perspectives on physical and mental health priorities. 

I want to continue to give you a glimpse into what I’m working through and will definitely continue if you enjoyed this episode. If you found this helpful, I'd love for you to send me a DM on Instagram too! 

Until next time, I appreciate you! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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How to Use Your Authentic Voice With Julie Menden09 Mar 202300:27:38

On this next episode of This Mother Means Business, I welcome my first guest, Julie Menden! Julie is a multi-passionate mother, entrepreneur, speaker, business mentor and leadership coach.
Not feeling fully supported after having her son while working in the corporate world, Julie wanted the flexibility to make more of an impact, while also being a Mom. So for the past 3 years she has been helping others find their voice and clearly share their message!

Join us as we discuss more about:
• 6:00 - The transition and finding balance between being a mother and CEO.
• 12:05 - Learning how to simplify life and set boundaries.
• 18:06 -  How to take the leap of communication in your business and finding purpose.

You are fully capable of unapologetically being a mother AND successful entrepreneurial woman if you desire more! I would love it if you shared this episode with someone who needs to hear that today!

Check out Julie’s podcast It Starts With You, her instagram and other socials over at @Julie.Menden. You can find the book she recommended, Declutter Like A Mother here.

Until next time, I am so grateful for you! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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Things I Won’t Ever Apologize For 02 Mar 202300:17:48

On this episode of This Mother Means Business, I am sharing four things I am unapologetic about as a mother and entrepreneur. Doing both at the same time, it can be so easy to over-apologize, but it is so powerful and freeing when you stop! 

Get comfortable as I dive into these topics:
• 2:00 - Showing up as your imperfect self. 
• 3:44 - Doing it differently.
• 5:52 - Filtering how you take in advice and information from others.
• 14:30 - The only thing you should compare yourself to. 

The version of your life and how you navigate your career is going to look completely different than anyone else’s, especially as a Mother. How you own it changes everything! 

I hope this was valuable to you! Send me a DM and let me know which of these four you're going to try on for size in your life! 

Until next time, I am so thankful for you!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
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Navigating and Evolving with Motherhood 23 Feb 202300:26:56

On this episode of This Mother Means Business I want to talk about the idea of what it means to “be a good mother” and how my thoughts on this have changed and evolved over time. 

In this episode I touch on:
• 3:00 - The difficult transition of becoming a mother while having a business at the same time.
• 8:38 - Navigating my views on motherhood from growing up to the person I am now.
• 16:30 - Letting go of guilt, self care and finding what truly works for me. 

In your life, how are you defining what it means to be a good mother? 

My hope is that this podcast would help you navigate a version of motherhood that is fulfilling and magical for both you and your family!

If you loved this episode, it would mean so much to me if you could share this with another passionate, entrepreneurial mother who would want to join the community! So grateful to have you along for the ride! 

Until next time, I am cheering for you! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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Welcome To This Mother Means Business 23 Feb 202300:13:12

Welcome to This Mother Means Business Podcast! I am so glad you’re here!
If you’re an ambitious entrepreneurial mother looking to build the life of your dreams for you and your family, then this is the place for you!

My name is Laura Sinclair! I’m a serial entrepreneur, marketing expert and mother of two, who is obsessed with conversations around building businesses, raising babies and everything in between! 

Join me on this intro episode where I chat about:
• 3:00 - The heart behind what I want to create on this podcast.
• 5:25 - A little bit of my journey; my marketing background, owning a gym, the online business world, becoming a Mom and more.
• 10:00 - The real and honest conversations on the episodes to come!

I am so grateful for this opportunity to share my story and what I continue to learn along the way, along with the incredible women I plan to have on the show to share and inspire! 

You can create any version of the life you desire and I would love for you to be a part of this conversation. If you share a screenshot of this podcast on instagram, please tag me so I can thank you personally for tuning in!

Until next time, I appreciate you! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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Struggle with Sales Calls? Here’s How To Fix The Mistakes You’re Making16 Sep 202400:12:18

Welcome back to This Mother Means Business! In today's episode, we're diving deep into a topic that can make or break your business: sales calls. Over the past few episodes, we've explored the art of selling, how to embrace sales as a vital part of your business, and the importance of showing up daily to sell your offers. Today, it's all about what happens when you get someone on a call. Whether you’re making sales over Zoom, phone, or in person, I'm sharing the strategies and lessons I've learned from over a decade of entrepreneurship, millions in sales, and countless sales calls.

In this episode, I’ll take you through my step-by-step process for conducting effective sales calls. We'll cover everything from the crucial step of pre-qualifying your leads to setting the right tone during the call, asking the right questions, and mastering the art of talking less and listening more. If you want to increase your sales call conversion rate and make each call count, this episode is for you!

Episode Highlights

[00:00] - Kicking off our series on sales calls: why they matter and how to do them right.

[01:15] - The importance of pre-qualifying your leads: why this step can transform your sales process.

[02:26] - How to integrate pre-qualification into your booking process using tools like Calendly.

[04:51] - Building rapport and setting intentions: how to start your sales call on the right note.

[06:00] - Why you should let the prospect do the talking and how to ask the right open-ended questions.

[07:15] - The power of silence: sharing the price and then simply stopping to listen.

[09:30] - Handling objections: why this should be part of your marketing, not your sales calls.

[10:45] - My favorite closing line that has consistently helped me seal the deal.

Links & Resources

Thank you for tuning in! If you found this episode helpful, please subscribe, leave a review, and share it with your fellow entrepreneurs. Your support helps us continue to bring you valuable content every week. Until next time, keep those sales calls rocking!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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Real Talk About Why You Aren't Taking Action with Amanda McKinney12 Sep 202400:42:05

In this episode, I sit down with the amazing Amanda McKinney to dive deep into the essence of accountability and why it plays a crucial role in achieving our goals. Together, we explore the reasons behind the lack of follow-through that many of us experience, touching on the importance of being honest about our capacity and willingness to commit. We also discuss how different seasons of life can impact our goal-setting and the importance of managing our expectations accordingly. Amanda shares valuable insights on distinguishing between reasons and excuses, taking ownership of our actions, and the practical steps to make time for what truly matters. This conversation is packed with actionable advice on setting realistic goals and creating a structured plan to achieve them.

If you're ready to unlock your full potential and embrace accountability in a way that feels both manageable and empowering, this episode is for you. Tune in as we explore how understanding what helps and hinders our progress can pave the way to personal growth and success. Amanda and I share our tips on breaking tasks into smaller steps, which not only builds confidence but also ensures sustainable progress toward your dreams.

Episode Highlights:

[00:00] - Introduction and Building Connections
[03:38] - Meet Amanda McKinney: Passion for Accountability
[06:24] - Why Accountability Matters: Ensuring Follow-Through
[09:39] - Capacity and Willingness: Keys to Achieving Goals
[13:03] - Adapting Goals to Life's Changing Seasons
[16:05] - Reasons vs. Excuses: Owning Your Actions
[23:11] - How Accountability Drives Goal Achievement
[27:18] - Crafting Realistic Goals and Actionable Plans


Links & Resources:


Closing Remarks

Thank you for tuning in! If you found this episode valuable, please take a moment to rate, follow, share, and leave a review. Your feedback helps us reach more listeners and continue bringing you insightful conversations. Stay accountable and keep striving toward your goals!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
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LinkedIn
Facebook
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TikTok

Selling Without Being Salesy. How to Sell More Often Without The Ick. 09 Sep 202400:10:34

Are you feeling hesitant about selling your offer frequently? In this episode, Laura dives into the importance of consistently talking about what you have to offer and why it's crucial for your business's success. Drawing from her own experience as a gym owner, Laura shares a relatable story about how, despite all efforts, some customers still claimed they didn't know about an ongoing promotion. This leads to a powerful discussion on why talking about your offer every single day is not just okay—it's necessary.

Laura highlights the audacious sales strategies of big brands like Old Navy and Gap, showing us that there's a lot to learn from their relentless communication tactics. She offers practical advice on various sales activities that can keep your offers top of mind for your customers. If you've ever worried about being too "salesy," this episode will empower you to embrace your inner salesperson and confidently promote your business.

Episode Highlights:

[00:00] - Introduction to the importance of frequency in selling and setting the stage for today's discussion.

[03:16] - Laura's story about apparel orders at her gym and the communication challenges faced.

[05:08] - Different sales activities you can use to keep your offer in front of your audience daily.

[07:31] - Lessons from big brands: why we should be bold like Old Navy and Gap in our sales efforts.

Closing Remarks:

Thank you for tuning in! Remember, talking about your offer consistently is key to ensuring your customers know what's available. If you enjoyed this episode, please rate, follow, and share the podcast. Your support helps us keep bringing you valuable content. Don't forget to leave a review and tell us what you think!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

Redefining Balance as Mom and Entrepreneur05 Sep 202400:21:54

In this episode, we're diving deep into what it truly means to find balance as a mother and entrepreneur. I open up about my own journey and share my personal definition of balance—being fully present and focused on the task at hand, without the nagging worry of other responsibilities. From time management tips to the art of delegation, we'll explore practical ways to achieve this elusive balance. We'll also discuss how building a strong support system, managing the inevitable guilt, and creating a legacy that aligns with your values can make a world of difference. Plus, I introduce you to my private podcast, 'Mastering the Balance,' where we explore these topics in greater depth. At the end of the episode, I challenge you to reflect on what balance means to you and take actionable steps towards making it a reality.


Episode Highlights:

[00:00] - Redefining Balance: Discover what it really means to focus on the task at hand.
[06:34] - Time Management: Learn strategies for maximizing productivity in both work and family life.
[08:59] - Delegation: Why letting go of the need to do everything yourself can transform your life.
[10:56] - Building a Support System: Tips on finding your community and asking for help.
[12:54] - Managing Guilt: How setting realistic expectations and practicing self-compassion can lighten your load.
[14:20] - Creating a Legacy: Aligning your business goals with your family values for a meaningful life.
[17:08] - Defining Balance: I challenge you to map out your perfect day and take the first steps towards achieving it.

Links & Resources:

https://www.thismothermeansbusiness.com/masteringthebalance


Closing Thoughts:

Thanks for tuning in! Remember, balance is a personal journey, and it’s all about finding what works best for you. If you found this episode helpful, please rate, follow, share, and leave a review. Your support helps us reach more listeners like you!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

How I Learned to Love Sales (And You Can Too)02 Sep 202400:11:29

In this episode, I dive into the often misunderstood world of sales, tackling the fears and misconceptions that hold so many of us back. I'll take you through my personal journey of transforming my own mindset—from dreading sales to absolutely loving it. Trust me, selling doesn’t have to feel sleazy or uncomfortable; it’s all about helping others and making a positive impact through your business. I’ll share the key insights that have guided my approach, focusing on building genuine relationships and offering real solutions that make people's lives easier, better, or more interesting.

Whether you’re an entrepreneur struggling with sales or just looking to refine your strategy, this episode is packed with practical advice. I’ll walk you through finding sales strategies that align with your values and feel authentic to you. Plus, I’ll highlight some common pitfalls in sales conversations that you should avoid. Tune in to learn how to take action and confidently sell your offer, knowing there are people out there waiting to hear about it!

Episode Highlights:

[00:00] Shifting Your Mindset: From Fear to Love of Selling
[02:25] Selling is Helping: The Importance of Offering Solutions
[03:49] Building Relationships: A Key Approach to Selling
[05:43] Finding Sales Strategies That Feel Good to You
[08:01] Avoiding Common Mistakes in Sales Conversations
[09:24] Take Action: Sell Your Offer and Reach Potential Customers

If you found value in this episode, don't forget to rate, follow, and share the podcast! Your feedback helps us grow and reach more listeners just like you.

Keywords: sales, fear, mindset, selling, business success, helping, relationships, solutions, strategies, mistakes, take action

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
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LinkedIn
Facebook
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How to Move Through the Stories That Hold You Back with Marsha Vanwynsberghe29 Aug 202400:40:57

In this episode, I sit down with the incredible Marsha Vanwynsberghe—speaker, podcaster, author, and NLP trainer—to dive into the transformative power of sharing our most difficult stories. We explore how embracing vulnerability can not only heal ourselves but also create profound connections with others. Marsha sheds light on the importance of ethical practices in coaching and healing, and we discuss the rollercoaster journey of motherhood and entrepreneurship. Together, we tackle the common challenges of comparison and self-doubt and the importance of finding a supportive community. Marsha also breaks down Neuro Linguistic Programming (NLP) and how it can be a game-changer in reframing beliefs and releasing old, limiting patterns. This conversation is a heartfelt reminder to honor our past selves and take bold steps to rewrite our stories for a brighter future.

Episode Highlights

[00:00] - The Power of Sharing Difficult Stories
Hear how Marsha’s personal experiences have shaped her belief in the healing power of storytelling.

[12:55] - Overcoming Comparison and Self-Doubt
We discuss practical strategies to stop comparison in its tracks and build self-confidence.

[19:35] - The Value of Asking for Help and Finding Community
Discover why reaching out and building a support network is essential for personal and professional growth.

[25:26] - Honoring Our Past Selves and Embracing Vulnerability
Marsha shares how vulnerability can be a strength, leading to deeper connections and personal transformation.

[35:07] - Understanding Neuro Linguistic Programming (NLP)
Learn how NLP techniques can help reframe negative beliefs and release limiting patterns.

[37:46] - Creating Ethical Practices in Coaching and Healing
We emphasize the importance of ethical guidelines to ensure a safe and supportive environment for growth.

Links & Resources

If you enjoyed this episode, please rate, follow, and review the podcast. Your support helps us bring you more inspiring conversations. Don’t forget to share this episode with someone who could use a reminder of the power of vulnerability and community!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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LinkedIn
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How to Be A Guest On More Podcasts26 Aug 202400:11:14

Ever wondered how to land more podcast guest spots and get your voice heard? In this episode, I’m breaking down my tried-and-true strategy for pitching yourself as a podcast guest. We’ll dive into why it’s crucial to be crystal clear on the topics you want to discuss and how to leverage smaller podcasts and personal connections as a starting point. I’ll also walk you through the exact structure I use to craft compelling pitches, emphasizing the importance of showing genuine interest in the podcast and offering real value to their audience. Plus, I’m sharing some of my own experiences, including the highs and lows of getting on podcasts, and why it’s important to embrace rejection as part of the process. Trust me, if you’re ready to elevate your visibility, this episode is a must-listen!

Timeline Summary

[00:00] Introduction: The Importance of Being Seen
[02:53] Identifying Your Topics of Expertise
[04:19] Asking for the Opportunity: Crafting a Pitch
[08:26] Getting Pitches Yourself: Building a Network
[09:47] Taking Initiative: Shooting Your Shot
[10:17] Conclusion: Keep Trying and Asking

Links & Resources


Closing Remark

If this episode sparked some ideas for your own podcasting journey, don’t forget to rate, follow, and share the show! And remember, it’s all about putting yourself out there – so go ahead, shoot your shot, and keep pushing forward. Your voice deserves to be heard!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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Overcoming Fear and Developing a Positive Mindset with Richelle Pena22 Aug 202400:33:30

In this inspiring episode, we sit down with Richelle Peña, co-founder of the American Pediatric Dental Group, as she shares her incredible journey of building a thriving business alongside her husband. Richelle opens up about the delicate balance of entrepreneurship, motherhood, and marriage, and how she's navigated the challenges of wearing so many hats. She dives deep into the significance of relationships and exceptional customer service in the dental industry, offering valuable insights for anyone looking to create a lasting impact in their field.

But that's not all—Richelle doesn't shy away from discussing the fears and limiting mindsets that often hold women entrepreneurs back. She passionately encourages women to believe in themselves, take bold action, and push past their doubts. Through her own story of struggle and success, Richelle empowers listeners to persevere and build strong personal brands that resonate with authenticity and purpose. This episode is a must-listen for anyone looking to elevate their entrepreneurial journey.

Episode Highlights:

  • [00:00] - Meet Richelle Peña: Her story, her mission, and the driving force behind her success.
  • [09:10] - From Pharmacist to Entrepreneur: Richelle's bold pivot and the lessons learned along the way.
  • [14:25] - The Power of Relationships: How team culture and customer service fuel a successful business.
  • [20:20] - Overcoming Fear: Richelle's strategies for developing a mindset that conquers obstacles.
  • [25:04] - Empowering Women: Richelle’s passion for guiding women through the struggles of entrepreneurship.
  • [29:23] - Final Thoughts: Richelle's call to action and how you can start building your dream today.

Links & Resources:

Closing Thoughts:

If Richelle's story has inspired you, don’t forget to rate, follow, share, and review this podcast! Every bit of support helps us bring you more empowering stories like this one. Tune in next time for more insights and inspiration on your entrepreneurial journey!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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When The Little Things Actually Do Matter In Your Business19 Aug 202400:11:31

In this bite-size episode, I share a story that perfectly illustrates why paying attention to the little things in business can make a huge difference in customer experience. Using a personal example from when I bought a struggling CrossFit gym, I dive into how neglecting small details led to its decline and how addressing those details turned things around. I can't stress enough how crucial it is to make your customers feel valued and cared for, and it often starts with the little things. Tune in to discover why your customer experience should always be the top priority in your business and how small adjustments can lead to big changes.

Whether you're running a gym, a café, or any other type of business, this episode will remind you of the power of details in building strong customer relationships. Don’t miss out on the practical insights that could help you enhance your business today!

Episode Highlights:

  • [00:00] - Introduction and Announcement of Bite-Size Episodes
  • [01:25] - The Importance of the Little Things in Relationships
  • [02:53] - The Story of the CrossFit Gym and Neglecting Small Details
  • [06:04] - The Impact of Paying Attention to Details
  • [07:31] - The Perception of Caring in Business
  • [09:25] - Conclusion and Call to Action


Thank you for listening! If you found this episode helpful, please consider rating, following, and sharing the podcast. Your feedback means the world to me and helps me continue to bring you valuable content. See you in the next episode!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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Building Resilience Through Massive Change with Andrea Olson17 Oct 202400:33:47

In this powerful episode, Laura sits down with Andrea Olson to explore the emotional and professional challenges faced by entrepreneurs, especially in the fast-changing world of network marketing. Andrea reflects on her inspiring journey of building a successful business with Rodan and Fields, only to encounter an unexpected shift in her company’s structure, leading to the loss of a significant revenue stream. They dive into themes like resilience, personal development, and the importance of cultivating a personal brand. The discussion also highlights the necessity of diversification in business and how hope can be a powerful guiding force when navigating uncertainty. Whether you’re an entrepreneur in transition or working on your personal brand, this episode offers deep insights and strategies for growth.

In this episode you will hear:

[00:00] Introduction and Background
[02:47] The Shift in Business Structure
[06:13] Navigating Loss and Change
[11:50] Personal Development and Resilience
[14:07] Building a Personal Brand
[22:34] Lessons on Diversification and Growth
[29:04] Hope as a Direction

Resources & Links Mentioned


Guest Information

Andrea is a seasoned entrepreneur and network marketer with a passion for coaching others and helping them build sustainable businesses through personal development and diversification. Through resilience and hope, she has transformed business challenges into opportunities. Connect with Andrea and follow her inspiring journey:


Closing Remarks

If Andrea’s story resonated with you, don’t forget to connect with her on social media and explore her coaching services. We hope this conversation has inspired you to embrace change, build your personal brand, and find hope even during difficult transitions.

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with other entrepreneurs in your network. Your feedback means the world to us! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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The Permission Every Mom Entrepreneur Needs with Gabrielle Hayes15 Aug 202400:38:54

In this episode, Laura is joined by Gabrielle Hayes, Best-Selling author, International Facilitator and Host of the Highly Inquisitive Podcast. 

In this episode, we dive into how to build an intentional life through the concept of balance and how it is often unattainable for moms and entrepreneurs. Gabs helps us challenge the idea of balance and suggest that it is more about finding harmony and integration between different areas of life. She also shares the importance of giving yourself permission to rest and engage in activities that bring you joy, even if they may seem unproductive. Gabrielle shares her personal journey of finding balance and offers advice for those who feel out of alignment in their lives.

Keywords: balance, harmony, integration, rest, permission, alignment

Takeaways

  • Balance is often unattainable for moms and entrepreneurs
  • Instead of striving for balance, focus on finding harmony and integration between different areas of life
  • Give yourself permission to rest and engage in activities that bring you joy
  • Disappointing others is inevitable, but it's important to prioritize your own needs and values


Sound Bites

  • "Balance is bullshit"
  • "Decide to be a great mom or a great entrepreneur"
  • "Give yourself permission to rest and engage in activities that bring you joy"


In this episode you will hear:

00:00 - Introduction and Background
02:11 - The Myth of Balance
06:04 - Finding Harmony and Integration
09:26 - Permission to Rest and Enjoy
35:59 - Conclusion and How to Connect with Gabrielle


Gabrielle's Links:

Instagram: https://www.instagram.com/highly.inquisitive/
Website: https://gabshayes.com/balance-is-bullsh-t
Book: https://www.amazon.com/dp/1738410722/ref=cm_sw_r_as_gl_api_gl_i_529G5C8AWZ6WREE5XFVB?linkCode=ml1&tag=sequence03-20


Learn more about the This Mother Means Business Retreat Oct. 2nd-4th - https://www.thismothermeansbusiness.com/retreat

Join us for a Community Connection Call: https://www.thismothermeansbusiness.com/community-connection

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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Balancing Ambition and Motherhood: Is it possible?08 Aug 202400:26:28

In this episode, Laura discusses the challenge of balancing ambition and motherhood. She shares her thoughts on how to reconcile the desire for success in business with the responsibilities of being a devoted mother. 

Laura emphasizes the importance of recognizing that mothers have more than one purpose and that it is possible to have a successful business while being a present and supportive mother. She explores the concept of mom guilt and how to shift the narrative around it. Laura also talks about the need to prioritize oneself, one's partner, and one's children before the business. She highlights the value of surrounding oneself with like-minded individuals who understand the unique challenges of being a mom entrepreneur.


Keywords: ambition, motherhood, balancing, success, business, responsibilities, mom guilt, priorities, support, community


Takeaways

  • It is possible to be a successful mom entrepreneur and have a thriving business.
  • Reconciling ambition and motherhood requires shifting the narrative around mom guilt and recognizing that children do not require constant presence.
  • Prioritizing oneself, one's partner, and one's children before the business is essential for a balanced and fulfilling life.
  • Surrounding oneself with like-minded individuals who understand the challenges of being a mom entrepreneur provides valuable support and inspiration.


Sound Bites

  • "How do you reconcile for yourself the desire to be wildly successful in business and to be a devoted mother?"
  • "You can have more than one purpose. You were an entire whole ass human before you became a mom."
  • "I believe that you can be a mother and have a wildly successful business."


In this episode you will hear:

00:00 - Introduction: Balancing Ambition and Motherhood
06:18 - Shifting the Narrative: Letting Go of Mom Guilt
13:18 - Reconciling Success in Business and Devoted Motherhood
19:59 - Finding Support and Inspiration: Surrounding Yourself with Like-Minded Mom Entrepreneurs

Learn more about the This Mother Means Business Retreat Oct. 2nd-4th - https://www.thismothermeansbusiness.com/retreat

Join us for a Community Connection Call: https://www.thismothermeansbusiness.com/community-connection

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

Breast Pump Bags and Workplace Advocacy with Sarah Wells01 Aug 202400:40:02

In this episode host Laura Sinclair interviews Sarah Wells, founder of Sarah Wells Bags and author of the new book "Go Ask Your Mothers: One Simple Step for Managers to Support Working Moms for Team Success"

Sarah shares her journey in the mom and baby products industry, starting with breast pump bags and expanding to other accessories. She founded her company thirteen years ago, driven by frustration over the lack of professional options for breastfeeding mothers. Throughout the conversation, she emphasizes the importance of having a social mission in her business, her dedication to empowering mothers in the workplace, and the fulfillment she derives from her mission.

Sarah Wells is a respected voice in the realm of management, leadership, and the support of working mothers. 

With a master’s degree in public policy and women’s studies from the George Washington University, complemented by a bachelor’s degree in political science and women’s studies from American University, Sarah brings a wealth of knowledge and advocacy to her work. Her contributions as a sought-after expert, workshop presenter, and podcast speaker in the domain of supporting working mothers’ transitions back to work have made her an invaluable resource for employers and teams.

Takeaways:

  • Balancing Acts: Balancing a new business with personal responsibilities is possible. Dedication and time management are key.
  • Innovative Solutions: Turn your personal frustrations into business ideas. Identify market gaps and create solutions that resonate.
  • Commitment Period: Give yourself a set period, like a year, to commit to your new venture. This helps evaluate potential without long-term pressure.
  • Mission-Driven Success: Building a business with a strong social mission adds depth and sustainability. Passion for your cause can drive long-term success.
  • Community and Advocacy: Engage with and uplift your community. Use your platform to support causes and create a loyal, motivated customer base.


In this episode you will hear:

3:13: Challenges and frustrations as a breastfeeding working mom
5:31: Going viral and the impact of social media
7:54: Embracing and learning from business experiences
11:40: Core values and growth.
18:02: Finding ways to be of value in the media.
22:44: Advocating for moms.

Sarah's Links:

Website: https://sarahwellsbags.com/
Book: https://goaskyourmothers.com/
Amazon: https://www.amazon.com/gp/product/1637745575/ref=ox_sc_act_title_1?smid=ATVPDKIKX0DER&psc=1
Instagram: https://www.instagram.com/sarahwellsbags/?hl=en

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

B.S. Free Business and the Dark Side of the Online Space with Maggie Patterson25 Jul 202400:32:14

In this episode, Laura is joined by Maggie Patterson, the creator of BS Free Business, to discuss the deceptive practices and scams prevalent in the online business world. They talk about the unrealistic income claims, the phenomenon of master resale rights, and the targeting of moms in these scams. They also discuss how to identify red flags and make informed decisions when investing in business support. The conversation emphasizes the importance of building genuine relationships, being discerning with purchases, and prioritizing ethical business practices.

Keywords: online business, scams, deceptive practices, income claims, master resale rights, targeting moms, red flags, informed decisions, genuine relationships, discerning purchases, ethical business practices

Takeaways

  • Be cautious of unrealistic income claims and exaggerated testimonials in the online business world.
  • Beware of scams that promise quick and easy success without mentioning the hard work and skills required.
  • Targeting moms is common in these scams due to their desire for flexibility and financial stability.
  • Trust your gut and be discerning when making purchasing decisions in your business.
  • Build genuine relationships and seek support from a community that aligns with your values.
  • Prioritize ethical business practices and avoid engaging in manipulative marketing tactics.


In this episode you will hear:

00:00 - Introduction and Background
03:10 - Unrealistic Income Claims and Mistakes Made
06:36 - Master Resale Rights and Targeting Moms
12:55 - Red Flags and Making Informed Decisions
24:19 - Building Genuine Relationships and Conclusion


Maggie's links:

Instagram: https://www.instagram.com/bsfreebusiness/
Website: https://bsfreebusiness.com/
Podcast: https://www.patreon.com/duped

Learn more about the This Mother Means Business Retreat October 2 - 4 - https://www.thismothermeansbusiness.com/retreat

Join us for a Community Connection Call: https://www.thismothermeansbusiness.com/community-connection

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

Redefining Motherhood with Amanda Cahill18 Jul 202400:39:26

In this episode, Laura interviews Amanda Cahill, host of the Redefining Motherhood podcast and an executive vice president in the telecommunications industry. They discuss the challenges of motherhood and how to redefine it to fit individual needs and aspirations. Amanda shares her personal experience with postpartum depression and anxiety and how it led her to start her podcast. They also talk about the importance of self-care, asking for help, and setting boundaries. The conversation emphasizes the need to let go of societal expectations and define motherhood on one's own terms.

Keywords: redefining motherhood, challenges of motherhood, postpartum depression, self-care, asking for help, setting boundaries

Takeaways

  • Motherhood can be challenging and overwhelming, but it's important to redefine it to fit your own needs and aspirations.
  • Postpartum depression and anxiety are common experiences, and it's crucial to seek help and support.
  • Self-care is essential for being a happy and fulfilled mother. Prioritize activities that make you feel good and fill your cup.
  • Asking for help is not a sign of weakness. It's important to delegate tasks and responsibilities to create more space and time for yourself.
  • Setting boundaries is crucial for maintaining balance and preventing burnout. Learn to say no and prioritize your well-being.


In this episode you will hear:

00:00 - Introduction and Background
08:46 - Redefining Motherhood: Transitioning from Expectations to Reality
15:14 - Becoming Your Best Self: Prioritizing Self-Care
29:00 - Overcoming Societal Expectations: Embracing Individuality
34:59 - Conclusion and Call to Action

Amanda's Links:

Website: https://www.amandacahill.com/
Instagram: https://www.instagram.com/amandacahill__/
Podcast: https://podcasts.apple.com/us/podcast/redefining-motherhood/id1705760260

Learn more about the This Mother Means Business Retreat October 2 - 4 - https://www.thismothermeansbusiness.com/retreat

Join us for a Community Connection Call: https://www.thismothermeansbusiness.com/community-connection

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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TikTok

Community, Launching, and Creating Momentum with Amanda Wilson-Ciocci11 Jul 202400:33:23

In this episode, Laura interviews Amanda Wilson-Ciocci, the founder of The Monarch & Co, about her journey as an entrepreneur and the importance of building a community. Amanda shares how her community, Monarch Momentum, was born out of the need expressed by her students in her signature program, Monarch Business Academy. They discuss the different stages of entrepreneurship that the community members are in and the importance of building a sustainable and impactful business. Amanda also emphasizes the significance of taking the time to lay a strong foundation before launching a product or service, and the importance of having a clear why and staying motivated throughout the journey.

Keywords entrepreneurship, community building, launching, business growth, stages of entrepreneurship, building a foundation, motivation

Takeaways

  • Building a community can be a powerful way to support and connect with other entrepreneurs.
  • Launching a product or service requires a strong foundation and a clear why.
  • The longer the runway, the better the takeoff - taking the time to build an audience and create momentum before launching can lead to more successful outcomes.
  • Launching is not a one-time event, but an ongoing process of learning and iterating.
  • Prioritizing your life and building your business around it is key to creating a fulfilling and sustainable entrepreneurial journey.


In this episode you will hear:

11:10 - The Importance of a Strong Foundation for Launching
27:47 - Launching is a Continuous Learning Process
32:02 - Prioritizing Life and Building a Business Around It

Amanda's Links:

Website: https://www.themonarchandco.com/
Instagram: https://www.instagram.com/themonarchandco/

Learn more about the This Mother Means Business Retreat October 2 - 4 - https://www.thismothermeansbusiness.com/retreat

Join us for a Community Connection Call: https://www.thismothermeansbusiness.com/community-connection

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

I broke my leg. Here's what I learned (spoiler: I learned a lot)04 Jul 202400:33:46

In this episode, Laura shares her personal story of breaking her leg and the lessons she learned from the experience. She reflects on the choices she made leading up to the accident and the small decisions that could have resulted in a different outcome. Laura discusses the importance of asking for help and the realization that she wasn't asking for help as much as she thought she was. She also explores the impact of her energy and the types of clients and relationships she wants to focus on moving forward. Laura emphasizes the power of perspective and the gratitude she feels for the support she received during her recovery.

Keywords: broken leg, choices, asking for help, energy, perspective, gratitude

Takeaways

  • Small decisions can have a big impact on the outcome of a situation.
  • It's important to ask for help and not try to do everything on your own.
  • Assess the energy you give and receive in relationships and make adjustments as needed.
  • Gain perspective by recognizing that things could always be worse.
  • Take care of yourself and prioritize self-care to avoid burnout.
  • Choose to take action and make changes before the universe forces you to.


In this episode you will hear:

02:28 - Feeling Bored and Making Choices
09:17 - Lessons Learned: Asking for Help
16:05 - Evaluating Energy in Relationships
25:42 - Fun Moments and Gratitude
30:02 - Taking Action and Conclusion

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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Motherhood, Business, and Leaving Corporate Behind with Megan Senese27 Jun 202400:35:02

In this episode, Laura interviews Megan Senese, co-founder of Stage, a marketing consulting firm for lawyers. They discuss Megan's journey of starting her own business and the challenges she faced as a working mom in a corporate environment. Megan shares her experience of feeling restricted and unfulfilled in her previous job, which led her to take the leap and start her own company. They also touch on the importance of autonomy and taking control of your own story. Megan Senese shares her journey from leaving corporate to becoming an entrepreneur and the challenges she faced along the way. She discusses the financial considerations and planning involved in making the transition, as well as the mindset shift required to embrace uncertainty and take on the risks of entrepreneurship. Megan also talks about the importance of building relationships and networking in order to grow a business, and the need for entrepreneurs to prioritize self-care and find a balance between work and personal life. She shares her big goal of tripling her revenue in two years and eventually hiring more people.

Keywords:
entrepreneurship, marketing consulting, lawyers, working moms, corporate environment, autonomy, entrepreneurship, leaving corporate, financial planning, risk-taking, building relationships, networking, self-care, work-life balance, revenue growth, hiring

Takeaways

  • Taking the leap to start your own business can be scary but rewarding
  • Feeling restricted and unfulfilled in a corporate job can be a catalyst for change
  • Autonomy and control over your own story are important for personal and professional growth
  • Being a working mom comes with unique challenges and the need for flexibility
  • Finding a niche market can lead to success in entrepreneurship Leaving corporate and becoming an entrepreneur requires careful financial planning and consideration of the risks involved.
  • Building relationships and networking are essential for growing a business and finding opportunities.
  • Entrepreneurs need to prioritize self-care and find a balance between work and personal life.
  • Setting ambitious goals, such as tripling revenue in two years, can drive growth and success in business.


In this episode you will hear:

3:00 - Transitioning from Corporate to Entrepreneurship
7:53 - Taking Control of Your Own Story
14:38- Starting a Business with No Clients
18:25 - Leaving Corporate and Embracing Entrepreneurship
20:09 - Financial Planning and Risk-Taking
23:53 - Building Relationships and Networking
25:16 - Work-Life Balance as an Entrepreneur
34:27 - Setting Ambitious Goals for Business Growth

Megan's Links:

Website: https://stage.guide/
Instagram: https://www.instagram.com/stage_marketing_women/?hl=en

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
Pinterest
TikTok

Creating Higher Self Habits For More Ease with Alessia Citro20 Jun 202400:34:46

In this episode, Laura interviews high-performance coach and author Alessia Citro about her new book, Higher Self Habits. They discuss the importance of habits and how to make them fun and freeing. Alessia shares her personal journey of discovering the power of habits and how they can help us become the best version of ourselves. They also talk about the role of movement in habits and the importance of celebrating small wins. Alessia provides practical tips and strategies for implementing habits and aligning them with our soul mission.

In this episode you will hear:

09:04 - The Power of Small, Consistent Actions
15:25 - The Role of Movement in Habits
29:32 - Conclusion and Final Thoughts

Keywords habits, high-performance, self-improvement, personal growth, alignment, celebration

Takeaways

  • Habits can be fun and freeing when approached with the right mindset.
  • Small, consistent actions can have a big impact on our lives.
  • Movement is an important habit that can help us expand our energy and capacity.
  • Celebrating small wins builds self-confidence and reinforces positive habits.
  • Aligning our habits with our soul mission gives them deeper meaning and purpose.


Alessia's Links:

Website: https://alessiacitro.com/
Instagram: https://www.instagram.com/alessiacitro__/
Podcast: https://alessiacitro.com/podcast
Book Club: https://alessiacitro.com/book-club

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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TikTok

How to Grow Your Audience For More Sales13 Jun 202400:26:21

In this conversation, Laura discusses three ways to grow your audience: building, borrowing, and buying. Building your audience involves creating content and engaging with your target audience. Borrowing your audience involves collaborating with others who have a similar audience and leveraging their reach. Buying your audience refers to running ads to drive traffic and sales. Laura emphasizes the importance of building and borrowing before considering buying. She also shares examples of collaboration strategies, such as podcast swaps, press and PR, and product-based pop-up sales.


In this episode you will hear:
00:00 - Introduction: The Importance of Growing Your Audience
02:14 - Building an Audience
06:39 - Borrowing an Audience
09:30 - Buying an Audience

Takeaways

  • Building an audience is essential for business success as it increases brand awareness and leads to more sales.
  • Creating content and engaging with your target audience on platforms like social media, blogs, and podcasts is an effective way to build an audience.
  • Collaborating with others who have a similar audience allows you to borrow their audience and reach new people.
  • Investing money in advertising and promotional efforts can help you buy an audience and accelerate growth.
  • It's important to have a combination of building, borrowing, and buying strategies to effectively grow your audience.


40 Ways to Grow Your Audience: https://www.laura-sinclair.com/pl/2148284852

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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Big Lessons from the This Mother Means Business Retreat14 Oct 202400:16:45

In this episode, I’m thrilled to share some of the most impactful takeaways from our recent "This Mother Means Business" retreat. After three transformative days, I took time to truly reflect on the experiences, emotions, and breakthroughs that came through for myself and the amazing women who joined me. We focused on self-connection, grounded mindfulness, and the unique challenges of balancing motherhood and entrepreneurship. I’ll be diving into the lessons we learned, the goals we set for ourselves, and the bonds we formed. If you’re a mompreneur craving deeper community, clarity, and a little bit of fun, you’ll find this episode especially inspiring.

Throughout the retreat, we prioritized connection, embraced fun, and planned for both personal and professional growth. I’m so proud of the women who attended and the incredible support from our sponsors who helped make it a magical experience. Tune in to discover the power of community, the importance of fun, and the unique resilience of mompreneurs. Get ready to take away insights that just might spark your own goals for the end of the year and beyond!

Episode Highlights

[1:15] – How the retreat kicked off with incredible support from attendees, creating a beautiful sense of community.

[2:23] – Shoutout to our amazing sponsors: Detour Co., Swoon Beauty, GutPersonal, and Cheer Accounting, who contributed to memorable gift bags.

[4:40] – Day 1's focus: Grounding ourselves and being present, with moving activities like contrast therapy and a cacao ceremony.

[7:00] – Exploring the challenges and importance of fun with guest speaker Andrea Parker, including a powerful realization exercise.

[10:30] – Shifting gears on Day 2 for a spontaneous afternoon of fun: from bocce ball to 90s dance party around the fire!

[13:00] – Why the “This Mother Means Business” movement is more essential than ever for mompreneurs and the plans for more retreats and events.

Links & Resources

  • Detour Co. – Check out their magical body butter, magnesium spray, and face oil
  • Swoon Beauty – Fun and functional hair bobbles
  • GutPersonal – Magnesium capsules that support wellness - use LAURA10 to save!
  • Cheer Accounting – Supporting entrepreneurs with accounting expertise

If this episode resonated with you, consider joining us at next year’s retreat! Want to be the first to know? Get on the waitlist here.


Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
LinkedIn
Facebook
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TikTok

Raising A Family and Building Dapper Boi with Charisse Pasche06 Jun 202400:32:16

In this episode, Laura interviews Charisse Pasche, the COO of Dapper Boi, a body and size inclusive clothing brand. Charisse shares the mission of Dapper Boi, which is to build confidence through clothing by offering gender-neutral and size-inclusive options. She discusses the challenges and sacrifices they made to grow the business, including selling their home. Charisse also talks about their appearance on Shark Tank and the impact Dapper Boi has had on individuals' confidence and careers. She shares her experience of navigating motherhood and entrepreneurship, emphasizing the importance of self-care and finding balance. The episode concludes with Sharice providing contact information for Dapper Boi and their personal journey as mompreneurs.

In this episode you will hear:

02:57 - The Mission of Dapper Boi
06:09 - Size Inclusivity and Clothing Range
08:53 - Challenges and Sacrifices
12:02 - Appearance on Shark Tank
20:03 - Creating Space for Self-Care
22:56 - Building a Schedule and Finding Balance
28:02 - Being Partners in Business and Life

Takeaways

  • Dapper Boi is a body and size inclusive clothing brand that aims to build confidence through clothing.
  • The founders of Dapper Boi made significant sacrifices, including selling their home, to grow the business.
  • The brand has had a positive impact on individuals' confidence and careers.
  • Finding balance and practicing self-care are essential for navigating motherhood and entrepreneurship.

Charisse's Links:
Website: https://www.dapperboi.com/
Instagram: https://www.instagram.com/dapperboi/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
Website
Laura's Instagram
LJSocial Instagram
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Building A Business Made for Mothers with Mariah Stockhom30 May 202400:43:40

In this episode, Laura interviews Mariah Stockman, the founder and CEO of Made for Mothers and a business therapist for moms in business. They discuss the challenges and mindset issues faced by moms in business and the importance of prioritizing family and personal well-being. Mariah shares her own journey of transitioning from running a marketing agency to focusing on supporting moms in business. The main themes of the conversation include mindset, personal branding, and the need for support and permission to prioritize family and self-care. In this conversation, Mariah and Laura discuss their experiences in the coaching space and the pressure to follow the advice of experts. They share their journeys of realizing that they don't need to conform to the traditional coaching model and can create their own paths. Mariah talks about her vision for Made for Mothers, a community for moms that started as a local meetup and has now expanded to chapters across the country. They emphasize the importance of staying true to oneself and surrounding oneself with supportive and like-minded individuals.

In this episode you will hear:

09:05 - The Importance of Prioritizing Family and Self-Care

26:28 - The Fear of Constant Sales in Business

36:03 - Staying True to Your Vision and Going Against the Norm

mom entrepreneurs, mindset, personal branding, support, permission, family, self-care, coaching, experts, pressure, conformity, Made for Mothers, community, chapters, vision, support

Takeaways

  • Mindset is a key factor in the success of moms in business. Many challenges and decisions in business can be traced back to mindset issues.
  • Moms in business often struggle with finding their unique voice and messaging in their personal brand. They may feel pressured to follow what everyone else is doing instead of honoring their own passions and strengths.
  • Having support and mentorship can help moms make decisions more quickly and confidently. It provides permission to prioritize family and self-care and helps navigate the overwhelming amount of information and advice available.
  • It is important for moms in business to set boundaries and communicate their priorities to clients. They should not feel ashamed or guilty for putting their family first.
  • Taking care of mindset and personal well-being is crucial for sustainable success in business and enjoying life as a mom entrepreneur. Don't feel pressured to follow the advice of experts in the coaching space. Trust your own instincts and create your own path.
  • Surround yourself with a supportive circle of like-minded individuals who encourage and inspire you.
  • Stay true to yourself and your vision, even if it means going against the norm.
  • Building a community and creating a space for connection and support can be incredibly fulfilling and impactful.

Mariah's Links:

Website: https://mariahstockman.com/

Instagram: https://www.instagram.com/mariahstockman/

Podcast:

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The Maternal Mental Health Conversation Every Mom Needs to Hear with Aimee Tuck and Jen Burke23 May 202400:44:25

May is Maternal Mental Health Awareness Month, and in this episode, Laura interviews licensed psychologists Aimee Tuck and Jen Burke, co-owners of Rise Wellness Collaborative and Bloom and Rise. In this intimate episode, they discuss the challenges and joys of motherhood, the impact of entrepreneurship on mental health, and the importance of self-care and asking for help. 

They also address the guilt and pressure that mothers often feel and provide reassurance that it's okay to take space and prioritize their own well-being. 

In this episode you will hear:

09:24 - Taking Space and Resourcing Ourselves
28:07 - What Kids Really Need From Us 
34:48 - Bloom and Rise: Gift Boxes for New Moms

Jen & Aimee's Links:

Website: https://bloom-and-rise.com/
Instagram: https://www.instagram.com/bloom.and.rise/?hl=en
Instagram: https://www.instagram.com/risewellnesscollaborative/?hl=en

maternal mental health, motherhood, entrepreneurship, self-care, guilt, asking for help, gift boxes, resources

Takeaways

  • Motherhood is challenging and can lead to hormonal shifts, emotional changes, and imposter syndrome.
  • It's important for moms to take breaks, engage in self-care, and ask for help.
  • Secure attachment with children is built through providing safety, love, and attunement most of the time, and repairing mistakes when they happen.
  • Moms don't have to be perfect all the time; they need to prioritize their own well-being and take space for themselves.
  • Bloom and Rise offers gift boxes for new moms, including resources and products for both moms and babies.


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Building and Launching Inspiro Tequila after 16 years as a SAHM with Mara Smith16 May 202400:33:34

In this episode, Laura interviews Mara Smith, the founder and CEO of Inspiro Tequila. Mara shares her journey of starting a tequila brand and the challenges she faced along the way. She talks about the importance of research, building a supportive community, and being open to pivoting. Mara also discusses the hurdles she encountered, such as product development and logistics, and the mindset required to overcome them. She emphasizes the value of being a lifelong learner and the skills that moms bring to entrepreneurship. 

In this episode you will hear: 

2:07 - Mara's Journey to Starting Inspiro Tequila

6:15 - Challenges of Starting a Product-Based Business

8:50 - Transitioning from Stay-at-Home Mom to Entrepreneur

15:53 - Timeline and Process of Creating Inspiro Tequila

25:14 - Overcoming Hurdles and Embracing Pivots

29:01 - The Value of Being a Lifelong Learner

Mara's links:

Instamgram: https://www.instagram.com/beinspiredbymara/?hl=en

Website: https://inspirotequila.com/

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WTF is Confidence and How To Have More of It with Loree Phillip 09 May 202400:32:11

In this episode, Laura interviews Loree Philip, an authenticity and confidence coach, about her journey from a 16-year corporate career to starting her own business. They discuss the importance of authenticity and confidence, the challenges of transitioning to entrepreneurship, and the process of deepening self-belief and getting comfortable outside of one's comfort zone. They also emphasize the need for self-reflection, knowing one's values and priorities, and celebrating wins along the way. The episode concludes with a reminder to give oneself grace and the importance of connecting with others.

In this episode you will hear: 

4:03 - The Journey from Corporate Career to Entrepreneurship

9:42 - Deepening Self-Belief and Getting Comfortable Outside of Your Comfort Zone

14:15 - The Power of Reflecting on Your Values and Priorities

21:11 - Finding Your Own Path to Confidence and Authenticity

25:15 - The Importance of Giving Yourself Grace and Connecting with Others

Loree's inks:

Instagram: https://www.instagram.com/loreephilip/

Daring To Leap Podcast: https://podcasts.apple.com/us/podcast/daring-to-leap-empowerment-career-advice-for-women/id1668828275

Website: https://wesparkcoaching.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

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What To Do When You Want to Pivot (And How to Know It's Time)02 May 202400:25:16

In this episode, Laura discusses the topic of pivoting and shares her personal experiences with navigating pivots in her life. 

She talks about three significant moments where she was forced to pivot: being fired from a job, leaving her corporate job to become an entrepreneur, and closing down her gym during the pandemic. Laura emphasizes the importance of taking small steps towards a pivot and not getting overwhelmed by the end destination. She also encourages listeners to look for evidence of their ability to pivot and to seek support when needed.

In this episode you will hear:

02:04 - Laura's Excitement for Pivoting

09:43 - Forced to Pivot: Closing Down the Gym

21:46 - Finding Evidence and Support for Pivoting

23:42 - Conclusion: Support and Gratitude

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How to Stand Out for More Sales with Helen Thacker25 Apr 202400:30:17

If you own an online business, and struggle with sales - this episode is for you.

In this episode of This Mother Means Business Laura interviews Helen Thacker, Business & Offer Strategist for Coaches. In it, we discuss the importance of sales and messaging in building a successful online business.  Helen emphasizes that many entrepreneurs overlook the essential skills of sales and marketing, which can lead to a lack of clients and business growth. 

We also talk about the importance of clarity in messaging and how it can help attract the right audience. Helen shares her journey from corporate accounting to starting her own businesses and eventually becoming a coach. She encourages listeners to invest in learning and to start from scratch, even if it's challenging.

In this episode you will hear: 

3:00 - The Power of the Internet

6:08 - Selling as Helping and Making an Impact

10:28 - Clarity in Messaging and Articulating Value


Helen's Links:
Instagram: https://www.instagram.com/helenthacker/?hl=en

Podcast: https://open.spotify.com/show/3fPRUb8kyuGnGrxtdUUPEF?si=ab1b9672eaca4e7c&nd=1&dlsi=7efb501504a6435a

Website: https://www.helenthacker.com/

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Learning to Roll with Life's Many Detours with Rebecca Ogilvie18 Apr 202400:33:06

In this episode, host Laura and guest Rebecca Ogilvie of the Detour Co, a natural skincare brand based in Muskoka, Ontario, explore personal growth reflections, and the inspirational stories behind the birth of their businesses. From breaking the mold of traditional entrepreneurship to navigating the dual roles of motherhood and business, Laura and Rebecca share invaluable insights on embracing uncertainty, cultural discomfort, and the power of shedding old perspectives. 

In this episode you will hear: 

4:12 - Journey to Intuition

8:55 - The Birth of The Detour Co

13:27 - Breaking the Mold

17:40 - Motherhood and Entrepreneurship

22:18 - Embracing Uncertainty

Rebecca's links: 

Instagram : https://www.instagram.com/thedetourco.muskoka/

Website: https://www.thedetourco.com/s/shop

Join This Mother Means Business : www.thismothermeansbusiness.com

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Ways To Find Balance as a Mom and Entrepreneur11 Apr 202400:26:54

In this episode of "This Mother Means Business," host Laura delves into the intricate dance of work-life harmony as a mother and entrepreneur. With a candid perspective on the elusive notion of work-life balance, Laura shares six strategies she uses to navigate the complexities of juggling multiple roles while nurturing both her business and family. 

Drawing from personal experiences, including her current journey with a broken leg, she offers insights into prioritizing tasks, seeking support, setting boundaries, curating a supportive network, managing tasks effectively, and embracing individual pacing. 

Join Laura as she embarks on a heartfelt exploration of finding equilibrium amidst the beautiful chaos of motherhood and entrepreneurship.

In this episode you will hear: 

2:24 - Dropping Balls That Bounce

4:48 - (Really) Asking for Help

7:11 - Setting Solid Boundaries

11:57 - Realistic Task Management

18:45 - Accepting a Different Pace

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Being Honest as a Mother with Amanda Gurman04 Apr 202400:32:36

In this episode, host Laura and her guest Amanda Gurman, discuss the intricacies of balancing motherhood and personal growth.

Amanda opens up about the importance of maintaining one's identity amidst the demands of motherhood, highlighting the significance of pursuing personal interests and passions. 

Together, they explore the notion that being a good mom requires being a fulfilled individual first, challenging societal norms and expectations. Get ready for an empowering discussion that celebrates the multifaceted nature of motherhood and the pursuit of personal fulfillment.

In this episode you will hear:

7:45 - Introduction and Being a "Good You" 

12:57 - Maintaining Identity Amidst Motherhood 

15:55 - Balancing Multiple Roles 

17:34 - Empowering Women to Pursue Dreams 

22:22 - Redefining Motherhood Expectations 

Amanda's Links:

Instagram: https://www.instagram.com/amanda.gurman/

Podcast: https://podcasts.apple.com/ca/podcast/honest-as-a-mother/id1516360281

Join This Mother Means Business : www.thismothermeansbusiness.com

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Simple Time Management Tips For Entrepreneur Moms with Jaimee Campanella10 Oct 202400:28:59

In this insightful episode, Laura Sinclair chats with Jaimee Campanella, a time strategist and productivity consultant, about the complexities of time management, especially for overwhelmed parents and entrepreneurs. Together, they dive into the chaos of modern life and emphasize the importance of personalizing time management strategies to fit your unique lifestyle. Jaimee offers powerful insights into performing time audits, identifying time leaks, and shifting from a scarcity mindset to one of abundance. This episode is packed with actionable advice on making conscious choices around time, leveraging resourcing and delegation, and reclaiming your time to align with personal goals and priorities.

In this episode you will hear:

[00:00] Introduction to Time Management and Chaos
[03:05] Personalization in Time Management
[05:59] The Shift from Corporate to Personal Time Management
[09:00] Identifying Time Leaks and Auditing Your Life
[12:02] Mindset Shift: From Time Scarcity to Time Abundance
[14:56] Practical Tools for Effective Time Management
[18:10] The Importance of Conscious Choices in Time Usage
[20:59] Beyoncé and the Myth of Equal Time
[23:57] Resourcing and Delegation for Better Time Management


Closing Remarks:
In a world where we often feel like there isn’t enough time, Jaimee reminds us that we have the power to control how we use our time. Personalizing your time management strategy, making conscious choices, and delegating where necessary can all lead to a more balanced, fulfilling life. Remember, time is your most valuable resource—treat it with intention, not as something to merely “manage.”


Guest Information:
Jaimee Campanella is a leading time strategist and productivity consultant dedicated to helping busy parents, entrepreneurs, and individuals regain control of their time. With her signature frameworks, Jaimee empowers her clients to master their schedules, increase their productivity, and live more intentional lives. Her approach focuses on the personalization of time management strategies, time audits, and creating sustainable systems that work for her clients' unique needs.


Follow Jaimee:


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Take a Maternity Leave to Grow Your Business with Alyson Caffrey28 Mar 202400:32:26

If you're an entrepreneur who has ever wanted to go on Maternity leave - or even just take a vacation - than this episode, with guest Alyson Caffrey is for you. 

Beginning with a candid discussion on shouldering the immense responsibilities of motherhood, Alyson shares her personal experiences navigating the postpartum period and the pivotal moment when she courageously asked for help. Through this conversation, Laura and Alyson illuminate the power of open communication with partners, the unexpected joy it can bring, and the liberating truth that "80% done by somebody else is 100% awesome." Join them as they offer practical advice and encouragement for mothers-to-be, fostering a community where rest and intentionality in motherhood are not just ideals, but achievable realities.

In this episode you will hear: 

4:21 - The Struggle of Shouldering Everything

12:56 - Communicating Needs to Partners

16:30 - Importance of Open Communication

27:27 - 80% Done by Somebody Else is 100% Awesome

Alyson's Links:

Instagram: https://www.instagram.com/alycaffrey/

Free Maternity Planning Guide: https://www.mastermaternityleave.com/free-maternity-leave-planning-guide

Podcast: https://www.mastermaternityleave.com/growing-pains-podcast

Website: https://alysoncaffrey.com/media

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Mistakes to Avoid When Creating Digital Offers21 Mar 202400:23:43

In this episode host Laura delves into the intricacies of creating digital offers in the online space. Drawing from her own journey of running an online-only business for nearly three years, Laura shares valuable insights and practical advice for aspiring entrepreneurs looking to venture into the world of digital courses, webinars, and more. From navigating the complexities of the online landscape to avoiding common pitfalls such as creating courses without an audience or starting with low-ticket offers, Laura offers candid reflections and actionable strategies to help listeners succeed in their digital endeavors.

In this episode you will hear:

Navigating the Confusing Online Space - 1.26

The Costly Mistake of Creating Without Audience Validation - 2:24

Why Starting with Low-Ticket Offers Isn't Always Ideal - 4:40

The Perils of Running Paid Ads Too Soon - 7:11

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Rediscovering Yourself In Motherhood with Scottie Durrett14 Mar 202400:27:57

In this empowering podcast episode, Laura is joined by Scottie Durette as they delve into the journey of self-discovery amidst the challenges of motherhood. Scottie, a mother of three, shares her transformative experience of breaking free from societal expectations and reconnecting with her true passions. Through candid discussions, they explore the struggles of overcoming shame, questioning life's direction, and embracing honesty in seeking support. Discover actionable insights on prioritizing self-care, creating supportive communities like the High Vibe Moms Club, and nurturing empowerment among women. Tune in for a heartfelt conversation on shedding limiting beliefs and choosing joy in the beautiful journey of motherhood.

In this episode you will hear: 

2:16 - Reflecting on Motherhood

7:27 - Embracing Honesty

9:07 - Rediscovering Self

17:13 - Nurturing Empowerment

21:53 - Prioritizing Self-Acceptance

Scottie's Links:

Podcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367?i=1000647638525

Instagram: https://www.instagram.com/scottiedurrett/

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Building Audience, Low Ticket Offers and The Physical Kitchness with Chrissa Benson07 Mar 202400:36:21

Host Laura is joined by the Physical Kitchness, Chrissa Benson, and together they delve into the intricacies of building a successful online business.

Chrissa, the founder of Physical Kitchness brings her nine years of experience in the health and wellness space to the table, offering valuable insights into her journey from a food and fitness blogger to a recognized face in the industry. From navigating the challenges of online presence to strategically leveraging social media platforms for growth, Chrissa shares her wisdom on building a brand, engaging with the community, and implementing effective sales funnels. Tune in to gain actionable tips and inspiration for your own wellness business journey.

In this episode you will hear:

Recognition in the Community - 2:44

Challenges in Online Presence - 5:31

The Shift Towards Sales - 9:29

Implementing Sales Funnels - 17:44

Chrissa's Links:

Instagram: https://www.instagram.com/physicalkitchness/

Website: https://physicalkitchness.mykajabi.com/links

Join This Mother Means Business : www.thismothermeansbusiness.com

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How to Move Through Your Limiting Beliefs to take Massive Action29 Feb 202400:26:05

On this episode of This Mother Means Business Laura delves into the stories we tell ourselves about entrepreneurship, particularly as women and mothers.

Drawing from her extensive experience coaching over a thousand individuals in various capacities, Laura uncovers the common stories and self-doubts that often plague entrepreneurs, offering invaluable insights and practical strategies for overcoming them. 

From navigating imposter syndrome to reframing failure as a catalyst for growth, Laura empowers listeners to embrace their inner resilience and forge ahead on their entrepreneurial journey with confidence and clarity.

In this episode you will hear:

2:24 - Understanding Personalities

7:13 - Overcoming Imposter Syndrome

11:47 - Reframing Failure

16:36 - Confronting Fears

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Marketing, Motherhood and Making it Happen with Olivia Radcliffe22 Feb 202400:32:39

In this insightful episode, host Laura engages in a candid conversation with Olivia Radcliffe, an authentic marketing and business strategist who specializes in supporting moms with businesses. Olivia shares her journey of managing not one, but two businesses while navigating the joys and challenges of motherhood as a solo parent. From discussing the intersection of business and life to unraveling the nuances of authentic marketing strategies, this episode offers invaluable insights for mompreneurs striving to balance their entrepreneurial dreams with the demands of family life. Join us as we explore the realities, triumphs, and strategies behind building a successful business while nurturing a family.

In this episode you will hear:

6:44 - Balancing Motherhood and Business

11:58 - Authentic Marketing and Business Growth

15:05 - Overcoming Self-Doubt and Imposter Syndrome

17:49 - Managing Multiple Businesses

24:55 - Challenges of Entrepreneurship as a Parent

Olivia's Links: 

Website: https://www.thebluebellgroup.com/

Therapy: https://www.thebluebellgroup.com/hearthealing

Podcast: https://www.likeamothermovement.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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