Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Matt @https://www.linkedin.com/in/mattlakajev/

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models.

In this conversation, Matt Lekajev shares his journey from being a barista to becoming a LinkedIn expert, helping professionals leverage the platform for significant income. He discusses the importance of hard work, mastering sales skills, and crafting compelling offers. Matt emphasizes the need for direct engagement with potential clients and the value of learning from successful models in the industry. He also highlights the common misconception that posting content is essential for success on LinkedIn, asserting that genuine conversations drive sales. In this conversation, the speakers discuss various strategies for navigating business relationships, leveraging social media for marketing, and the importance of human connection in sales. They emphasize the need for direct engagement with potential clients and overcoming the fear of rejection to build successful business relationships. In this conversation, Matt discusses the challenges of sales outreach, particularly on LinkedIn, emphasizing the importance of overcoming shame and positioning oneself effectively. He critiques the illusion of clout on social media, arguing that genuine engagement and clear offers are more valuable than superficial metrics. Matt also warns against low-ticket offers, advocating for high-ticket services as a more sustainable business model. He shares personal experiences that shaped his understanding of these concepts, ultimately highlighting the need for practical skills and the courage to reach out to potential clients.

Chapters

[00:00] Intro

[01:43] Matt's Journey

[05:03] Transitioning to Sales

[09:50] Mastering LinkedIn

[15:00] The Real Money Makers on LinkedIn

[20:16] Validating Your Business Model

[35:35] The Importance of Human Connection in Sales

[47:10] The Illusion of LinkedIn Clout

[53:34] The Pitfalls of Low-Ticket Offers

[01:00:00] Lessons from Personal Experience

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Ben @https://www.linkedin.com/in/benjaminbressington/

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

Benjamin Bressington is the founder of Automate Boring, a company specializing in custom automation and software solutions designed to enhance business productivity and efficiency. Under his leadership, Automate Boring offers services such as Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and bespoke software development, aiming to transform routine tasks into streamlined, automated processes. The company is dedicated to empowering businesses to focus on growth and innovation by leveraging cutting-edge automation technologies.

In this conversation Ben Bresington explore the transformative impact of AI and Robotic Process Automation (RPA) on businesses. They discuss how RPA can automate mundane tasks, allowing employees to focus on higher-value work. The conversation delves into the evolution of AI agents, the implications for virtual assistants, and the potential for AI in creative tasks and customer engagement. They also touch on the challenges and opportunities for small businesses in adopting these technologies, emphasizing the importance of execution and personalization in a competitive landscape. In this conversation, Ben Bressington discusses the transformative power of AI and automation in business, particularly in content creation and marketing. He shares insights on how to leverage AI to create targeted content for different audience segments, the evolution of his business journey, and the tools and strategies he employs for effective automation. Ben emphasizes the importance of understanding buyer journeys and personality styles in marketing, and how automation can lead to significant improvements in efficiency and profitability. He also addresses the common misconceptions about automation and job security, advocating for a mindset shift towards embracing technology as a means to enhance business operations.

Chapters

[00:00] Intro

[01:06] Understanding RPA

[02:34] The Evolution of AI Agents

[09:01] The Future of Automation

[15:34] Personalization in Customer Engagement

[26:17] Leveraging AI for Targeted Content Creation

[34:44] Tools and Strategies for Effective Automation

[46:27] Scaling Automation

[53:36] Winning the Game

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael

Connect with Julius @https://www.linkedin.com/in/julius-bieliauskas/

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

In this conversation, Julius shares his journey from uncertainty to building a successful lifestyle business leveraging LinkedIn and email marketing. At just 22 years old, he discusses his strategies for personal branding, audience engagement, and creating sustainable work-life balance while aiming for a million-dollar revenue in 2025. He emphasizes the importance of investing in personal growth, understanding client needs, and optimizing business processes to achieve success.

Chapters

[00:00] Introduction

[03:00] Building a Lifestyle Business

[06:03] Investing in Personal Growth

[09:03] Core Focus: Personal Branding and Sales Funnels

[11:58] Finding the Right Audience on LinkedIn

[17:57] Overcoming Age Bias in Business

[23:55] Optimizing Team Structure and Efficiency

[26:56] Content Creation Strategy

[29:51] Attracting Ideal Clients

[32:58] Leveraging Tools and Automation

[38:54] Final Thoughts

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael

Connect with Henry @ https://www.linkedin.com/in/hwoodman/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Henry Woodman, the founder of Ice Portal, shares his journey of turning a simple idea into an eight-figure payday. He discusses the experience of having a lucrative exit and the freedom it brings. Woodman explains that Ice Portal is a software technology company that collects, manages, sizes, tags, categorizes, and distributes hotel photos to travel websites worldwide. He talks about the challenges he faced, including near bankruptcy and lawsuits, and how he overcame them. Woodman emphasizes the importance of listening to customers and adapting to their needs. Henry Woodman shares his experience with the exit strategy and acquisition process of his company, Ice Portal. He discusses how he was approached by strategic buyers and negotiated a deal that met his financial goals. Woodman emphasizes the importance of being prepared and disciplined in business, as well as being aware of opportunities and solving problems. He also reflects on the mindset shift he experienced as he matured as an entrepreneur, realizing that material possessions and impressing others were not as important as financial security and personal happiness. Woodman concludes by discussing his current passion project, a TV series based on a book he acquired many years ago.

Chapters

[00:00] Intro

[01:03] The Freedom of Financial Success

[03:04] Ice Portal: A Software Technology Company

[06:26] The Journey of Building and Selling Ice Portal

[16:41] Overcoming Challenges and Learning from Failures

[22:42] Navigating the Exit Strategy and Acquisition Process

[25:58] The Importance of Preparedness and Discipline in Business

[29:08] Finding Opportunities and Solving Problems

[45:37] From Book Acquisition to Passion Project

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Alan @ https://www.linkedin.com/in/alanlazarosllc/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Alan Lazaros shares his personal journey from a challenging childhood to becoming a successful entrepreneur and coach. He emphasizes the importance of self-belief and self-worth in achieving success and fulfillment. Alan discusses the formula for building self-belief and the barriers that often hold people back, such as fear of failure and low self-worth. He also highlights the significance of having a clear vision and setting goals to overcome challenges and achieve one's dreams. In this conversation, Alan Lazaros discusses the importance of self-belief and self-awareness in achieving success. He explains that many people struggle with self-belief and feel unlovable, which can hinder their progress. Alan emphasizes the need to align goals with one's true self and to set realistic and achievable milestones. He also discusses the role of therapy and coaching in helping individuals gain self-awareness and make better decisions. Alan shares his framework of dreamlining, which involves breaking down dreams into annual goals, quarterly milestones, and daily habits. He encourages people to embrace the challenges of their journey and find fulfillment in the process.

Chapters

[00:00] Introduction

[14:10] The Power of Self-Belief

[22:20] Overcoming Barriers

[27:12] Building Self-Worth

[32:56] Embracing the 'Mamba Mentality'

[53:33] Building People Up

[56:19] Finding Fulfillment in the Journey

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael

Connect with Karla @ https://www.linkedin.com/in/vitaminak/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Karla Fernandes is an expert at building apps using no-code tools. She shares her journey of becoming an expert in no-code app building and how she helps clients build their own apps. Karla emphasizes the importance of understanding the problem and validating the idea before building an app. She discusses various no-code tools available and advises focusing on the specific needs of the app when choosing a tool. Karla also talks about her favorite apps that she has built and the marketing strategies she uses. In this conversation, Karla Fernandes discusses the power of no-code tools in building apps and products. She emphasizes the importance of validating ideas, finding a niche, and conducting research before diving into development. Karla also shares insights on UI/UX design, the role of AI in the no-code space, and the benefits of failing fast. She encourages entrepreneurs to leverage no-code tools to iterate quickly and bring their ideas to market faster.

Chapters

[00:00] Introduction

[05:26] Validating Your Idea

[15:44] Marketing Strategies for No-Code Apps

[20:30] Building a Minimal Viable Product (MVP)

[30:00] Embracing Failure as a Learning Opportunity

[39:54] The Role of AI in Design and Development

[44:55] Conclusion

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Jonathan @ https://www.linkedin.com/in/jonathanjmast/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Jonathan Mast, a marketing expert, discusses the importance of AI in scaling businesses and shares his experience in leveraging AI for marketing. He emphasizes the need to embrace AI as it amplifies existing skills and experience. Mast provides insights into his process of using AI tools, such as ChatGPT, Claude, Gemini, and Perplexity, to streamline tasks like creating SOPs and writing blog posts. He also highlights the significance of infusing personal style and authenticity into AI-generated content. Mast believes that while AI has the potential to enhance customer service and sales, human involvement is still necessary for reliability and understanding customer needs. The conversation explores the impact of AI on customer service and jobs. It emphasizes the importance of transparency when using AI in customer interactions. The discussion also touches on the potential of AI in improving work environments and enhancing productivity. The conversation acknowledges that AI will impact jobs but highlights the need for adaptability and learning to effectively utilize AI as a tool. The conversation concludes with a discussion on the future of AI in marketing and the role of agencies in leveraging AI.

Chapters

[00:00] Intro

[03:29] Leveraging AI

[19:26] What will A.I do

[33:30] Impact on Jobs

[46:20] Critical Thinking Skills in the Age of AI

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael

Connect with Alana @ https://www.linkedin.com/in/alanasparrow/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Alana Sparrow, a branding expert, shares insights on personal branding and its impact on career and business. She emphasizes the importance of understanding the 'why' behind building a personal brand and aligning it with one's goals and values. Sparrow advises against superficial approaches to personal branding, such as focusing solely on colors and fonts or posting without a clear audience or end goal in mind. She highlights the need for strategy and authenticity in personal branding, cautioning against being overly polarizing without a genuine reason. Sparrow also discusses the different approaches to content on platforms like LinkedIn and Instagram and the importance of understanding the audience and goals when choosing a platform. Metrics for measuring personal brand success vary depending on individual goals, such as financial targets, growth in audience size, or establishing authority in a specific industry. The conversation revolves around the importance of personal branding and its impact on growing a business, advancing a career, and giving voice to a cause. It is emphasized that personal branding can be beneficial for solopreneurs, founders, CEOs, and individuals in various industries. The discussion also touches on when someone should start considering personal branding, with the suggestion that even college students can leverage it if they have something to say and clear goals. However, it is acknowledged that not everyone needs a personal brand, and it depends on their goals and what they want to achieve in life.

Chapters [

00:00] Introduction

[03:46] The Transformational Power of Personal Branding

[19:18] Mistakes in Personal Branding

[28:45] Measuring Personal Brand Success

[36:19] The Benefits of Personal Branding for Employees

[46:30] Working with a Personal Branding Strategist

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael

Connect with Kamille on IG @ https://www.instagram.com/stay_booked.co/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Guests discuss their successful launch of Stay Booked, an online course for vacation rental property owners. They share their backgrounds and the challenges they faced with Airbnb and Verbo. They explain how they turned to social media, specifically Instagram, to market their properties and gain direct bookings. This led to the creation of Stay Booked, where they teach others how to successfully market their vacation rentals. They discuss their pricing strategy, marketing and branding efforts, and the tools they use to manage their business. The conversation covers various topics related to the short-term rental industry, including the importance of personal branding, the future of the industry, and the rise of direct bookings. The hosts emphasize the need for trust and personal connection in building a successful business. They also discuss the potential for branching out into additional courses and services, as well as the impact of Airbnb on the industry. The conversation concludes with insights on the evolving expectations of guests and the importance of creating unique and memorable experiences.

Chapters

[00:00] Introduction

[00:38] Challenges of Launching an Online Course

[06:22] Stop Overthinking

[10:43] Pricing Strategy

[14:11] Marketing and Branding Approach

[21:05] Tools

[48:44] Exploring Opportunities

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Follow Michael Tucker @ https://www.linkedin.com/in/theofficialmichaeltucker/ https://www.thefunnelpros.com/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Most entrepreneurs are missing key steps in their sales funnel that cost them money. Want to fix that? Here's how to master your funnel in 5 steps.

In this conversation, Michael Tucker shares his expertise on sales funnels and virtual events. He discusses his background in sales and marketing and how he got into the digital marketing industry. He explains the concept of virtual event funnels and how they can be a powerful tool for building trust and credibility with potential customers. Michael also emphasizes the importance of finding the right balance between providing value and overwhelming customers with information. He shares his top five insider tips for creating high-converting sales funnels and discusses the success he has seen with virtual events, including generating millions of dollars in revenue. In this conversation, Michael Tucker shares insights on how to create successful virtual events. He emphasizes the importance of understanding your customer avatar and collecting data from existing customers. Tucker also discusses the difference between a product and an offering, highlighting the need to create an irresistible offer that provides transformation and results. He suggests various strategies for filling up virtual events, including leveraging partnerships and utilizing social media. Tucker concludes by emphasizing the importance of delivering an event that gives attendees a transformation and encourages them to take action.

Chapters [00:00] Introduction [06:26] Finding the Balance [10:46] The Power of Market Research [23:43] Creating an Irresistible Offer [31:20] Filling Up Events [35:42] Delivering an Event that Drives Action

Tired of trading your time for money? Discover how to turn your expertise into a profitable income stream and finally break free from your 9-5 grind.

Follow Josh @ https://www.linkedin.com/in/jkbrownofficial/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Josh Brown, an expert in online courses, shares his journey and insights into the lucrative path of creating and selling online courses. He emphasizes the importance of finding a niche and understanding the marketing and fulfillment aspects of course creation. He also discusses the role of ads in promoting courses and the need for testing and refining strategies. Josh highlights the potential of the online course market, which is expected to be worth $325 billion by 2025, and the opportunities for solopreneurs and small players to succeed. He provides valuable advice for course creators and emphasizes the importance of delivering value to customers. Josh Brown discusses the three phases of creating and marketing an online course: planning, production, and profit. He emphasizes the importance of auditing the course content and ensuring its quality before running ads. Brown recommends using a variety of content types, such as talking head videos, screen shares, and social content, to cater to different learning styles. He also shares tips for creating high-quality course content, including using a 4K webcam, good lighting, and a decent microphone. Brown advises breaking up course content into shorter segments to improve engagement and memory retention. He also discusses the timeline for creating a course and launching it for marketing.

Chapters

[00:00] Introduction

[02:54] The Growing Online Course Market

[06:16] The Easiness of Starting an Online Course Business

[08:30] The Role of Ads in Course Promotion

[10:42] Challenges and Considerations

[18:06] Low Ticket Offers

[28:30] Choosing the Right Ad Platforms

[31:31] Organic Approach and Budget Considerations

[43:24] Auditing Course Content and Ensuring Quality

[46:46] Creating High-Quality Course Content

[51:21] The Timeline for Creating and Launching a Course

Terrified of public speaking? You're not alone. In this video, discover simple techniques to conquer your fear and speak with confidence. Let's transform your anxiety into poise!

Follow Nausheen @ https://www.linkedin.com/in/nausheenichen/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Check out www.speaking.coach for more resources.

FREE course by Nausheen - www.speaking.coach/free-course

In this conversation, public speaking expert Nausheen I Chen shares insights on mastering public speaking and becoming a confident speaker. She discusses the importance of communication skills for CEOs and entrepreneurs, and highlights the common mistakes they make. Nausheen also provides tips on overcoming filler words and speaking on autopilot. She emphasizes the need for intentional communication and the impact it can have on personal and professional growth. In this conversation, Nausheen I Chen discusses the importance of effective communication and public speaking skills. She highlights the negative impact of using phrases like 'does that make sense?' and 'sorry' in communication. Nausheen also provides tips for building confidence in public speaking, such as understanding the root cause of lack of confidence and creating a positive feedback loop. She emphasizes the significance of preparation and control in delivering a powerful presentation. Nausheen explores the concept of musicality in speaking, including pacing, pauses, and enunciation. She mentions speakers like Simon Sinek and Barack Obama as examples of effective communicators. Nausheen also addresses the topic of handling hecklers and shares resources for improving public speaking skills.

public speaking, confidence, communication skills, CEOs, entrepreneurs, filler words, intentional communication, personal growth, professional growth, communication, public speaking, confidence, preparation, control, musicality, pacing, pauses, enunciation, hecklers

Chapters

[00:00] Introduction

[05:34] The Impact of Childhood Experiences on Confidence

[09:25] The Importance of Communication Skills

[17:00] Common Mistakes in Public Speaking

[20:29] Breaking the Habit of Filler Words

[23:56] Engaging the Audience

[28:39] Building Confidence in Public Speaking

[36:33] Exploring Musicality in Speaking

[44:07] Handling Hecklers

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Ben @https://www.linkedin.com/in/benjaminpkelly/

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

Ben Kelly is the President of Acquisition Ace, a leading firm specializing in business acquisitions and growth strategies. With a keen eye for identifying high-potential opportunities, Ben has successfully guided countless entrepreneurs and businesses through the complexities of acquisitions and scaling. His expertise lies in deal structuring, negotiation, and post-acquisition integration, making him a trusted authority in the field. Known for his strategic approach and dedication to client success, Ben has built a reputation as a dynamic leader passionate about helping businesses thrive in competitive markets.

In this conversation, Ben Kelly shares his journey from a military intelligence officer to a successful entrepreneur who has acquired multiple businesses with minimal investment. He discusses his strategies for finding and acquiring businesses, the importance of networking, and the criteria he uses to evaluate potential acquisitions. Ben emphasizes the significance of time management, recession-resistant industries, and the impact of AI on business valuation. He also provides insights into the valuation process, particularly focusing on Seller Discretionary Earnings (SDE) and the advantages of SBA loans for business acquisitions. In this conversation, Ben Kelly shares insights on business acquisition, focusing on the importance of understanding collateral, overcoming mental barriers, and the necessity of due diligence. He discusses common mistakes made by new acquirers, the potential use of 401k funds for acquisitions, and the tax benefits associated with structuring deals effectively. Additionally, he emphasizes the value of maximizing time as a business owner and approaches to finding off-market deals. The conversation concludes with an overview of the community he has built to support aspiring business acquirers.

Chapters

[00:00] The New American Dream: Ben Kelly's Journey

[10:08] Acquisition Strategies

[20:42] Valuation Insights

[32:41] Key Mistakes in Business Acquisition

[37:49] Using 401k for Business Acquisition

[39:37] Tax Benefits of Business Acquisition

[44:54] Approaching Off-Market Deals

Ever dreamed of traveling the world and getting paid for it? Imagine turning your passion for adventure into a lucrative career. Today, we’re diving into the secrets of successful travel influencers, sharing pro tips on how to make money while exploring the globe. T

ake this FREE 60-Second Quiz to uncover and eliminate the #1 problem preventing you from more reach, more followers and more paid clients! - https://theloverspassport.com/roadblock-quiz/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Stephen Instagram - https://www.instagram.com/theloverspassport/

Stephen Tiktok - https://www.tiktok.com/@theloverspassport

Stephen Youtube - https://www.youtube.com/channel/UCTU5pXozAV58vSjGTtGYIxw

Our guest today is about to achieve what less than 1% of Instagram accounts have been able to achieve. They are about to pass 1 million followers and they did it in less than four years and established what some would call a dream career around it. Lucky for us, we have Stephen joining us today and he's about to share how you can grow your Instagram account quickly and turn it into a business.

Chapters

[00:00] Introduction

[03:19] How to Achieving Instagram Success

[06:19]Transition from TikTok to Instagram

[13:28] The Power of Instagram's Community

[22:24] Content Planning and Creation Process

[30:06] Video Editing and High-Quality Content

[49:30] The Importance of Community

[53:30] Favorite Travel Destinations

Want to transform your podcast from a hidden gem to a must-listen sensation? In this video, we reveal the top 10 essential tips that every podcaster needs to skyrocket their growth and captivate a loyal audience.

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Connect with Travis - https://www.linkedin.com/in/travischappell/

https://guestio.com/

Connect with us via email @ Thisisthewayshow@outlook.com

Travis Chappell is a seasoned expert in podcast growth, with years of experience helping entrepreneurs build and monetize their shows. As an author, the founder of Guestio and host of the successful "Travis Makes Friends" podcast, Travis has a proven track record of guiding podcasters to achieve their goals and expand their reach.

podcast growth, audience building, networking, YouTube, impact, business strategy, podcasting, content creation, business growth, networking, commitment, podcasting value, Guestio, challenges, opportunities, network building

Chapters

[00:00] Intro

[10:43] Building Relationships and Securing Guests

[31:31] Guestio

[31:38] The Value of Commitment

[36:13] The Future of Guestio

[41:32] Building a Strong Network Through Podcasting

Avoid these 10 pitfalls when trying to start a business.

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Connect with us via email @ Thisisthewayshow@outlook.com

Are you thinking about starting a business? Michael and I have had several failed and successful starts. Most recently being our knowledge based business that includes the podcast and digital products. With every start we have to remind ourselves with 10 things we need to avoid. In this episode, we are going to share with you the 10 things we try to avoid.

starting a business, entrepreneurship, avoiding mistakes, perfectionism, procrastination, doing it for the right reasons, setting up systems, spending money, taking breaks, seeking help, having a plan, flexibility, self-awareness, leading indicators

Chapters

[00:00] Introduction

[01:07] Avoiding Perfectionism

[04:09] Doing it for the Right Reasons

[09:00] Setting Up Systems

[12:21] Being Willing to Spend Money

[16:12] Taking Breaks

[22:27] Having a Plan

[23:02] Focusing on Leading Indicators

[25:22] Developing Self-Awareness and Overcoming Obstacles

[28:14] Conclusion

How to update your resume to 10x your odds of landing your desired role.

Connect with Robynn on Linkedin - https://www.linkedin.com/in/robynnstorey/

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Connect with us via email @ Thisisthewayshow@outlook.com

Ever felt the panic of needing a stellar resume right away? Whether you’ve stumbled upon your dream job listing, faced unexpected layoffs, or simply want to level up, staring at that outdated resume is the worst. That is going to change today. This is the way to 10x your odds of landing your dream job.

Our guest today has over 25 years of resume writing experience. Robynn Storey is the CEO and founder of Storeyline Resumes, a trailblazing resume firm dedicated to propelling clients' careers to new heights. Robynn and her team have helped over 300,000 clients write storytelling-based executive resumes, cover letters, and LinkedIn profiles, helping them land better and higher-paying roles.

Chapters

[00:00] Introduction and Background

[03:13] Starting Storyline Resumes: The Journey

[06:02] From Waitress to CEO

[09:24] The Power of Storytelling in Resumes

[14:30] LinkedIn and Networking in the Job Market

[20:49] The Role of AI in Resume Writing

[25:47] Standing Out in a Crowded Job Market

[33:10] The Importance of a Professional LinkedIn Profile

[36:12] Overcoming Age Discrimination in Job Search

[39:02] The Relevance Factor in Job Applications

In this episode we unpack how we launched our podcast so you can launch yours.

Launching a podcast can be painful. That's probably why only 1% who start make it past episode 21. We are in the top 1% now as we just crossed 52 episodes.

Need helps launching your podcast? email us at Thisisthewayshow@outlook.com

Follow Artin @ https://www.linkedin.com/in/artinnazarian/

Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/

Chapters

[00:00] The Benefits of Podcasting [

09:05] Taking Action and Overcoming Perfectionism

[19:27] Outsourcing

[23:06] Video Formatting and Editing Tools [

26:02] The Importance of Titles and Thumbnails

[28:29] Consistency and Accountability

[31:11] Creating Engaging Hooks and Intros

[34:30] Analyzing Data and Improving SEO

[36:13] Finding and Booking Guests

[40:25] Challenges and Lessons Learned

[43:31] Expectations and Benefits of Podcasting

[47:55] Advice for New Podcasters

[50:06] Future Plans and Goals tips for video podcasting

how to start a podcast, podcast interview tips, video podcasting, video podcast setup, how to start a podcast for beginners, how to launch a podcast 2024, how to launch a successful podcast, how to start a podcast on youtube, content creator for beginners, this is the way with martin and michael, artin nazarian, michael merrill, podcast tips, podcast equipment for beginners, how to start a video podcast

You may be leaving 1 to 1.5 million on the table in lost earnings over your lifetime if you are not negotiating your salary at the beginning of your career! And that figure doesn't include company retirement contributions based on a percentage of salary. Good news is it’s never too late! So, if you want to increase your earnings, this is the way to negotiate your salary!

Our guest for this episode is Aaron Thweatt. He has helped hundreds of professionals worldwide as a successful Executive Coach, transforming their careers through coaching and salary negotiation! He’s also held the unique position of being a Principal Compensation Consultant. Meaning, he is the guy who helps determine what you get paid!!

He emphasizes that negotiating your salary at the beginning of your career can have a significant impact on your lifetime earnings. Aaron also highlights the challenges people face when it comes to advocating for themselves and asking for what they deserve. He encourages individuals to overcome these challenges and negotiate not only for monetary compensation but also for non-monetary benefits like work location, scope, and resources. Aaron emphasizes the importance of timing and preparation when negotiating for a raise in your current role. In this conversation, Aaron Thweatt discusses the importance of advocating for oneself in the workplace and offers strategies for negotiating salary and advancing one's career. He emphasizes the need for open communication with managers, seeking feedback, and having tough conversations. Aaron also highlights the power of empathy and understanding in business and shares insights from his collaboration with Chris Voss, a former FBI negotiator. He provides advice for those looking to establish their own business, including the importance of genuine passion and disabusing oneself of the employee mentality.

You can also watch on Youtube - https://www.youtube.com/watch?v=usnSAl5gGUw

How to find Aaron... Linkedin - https://www.linkedin.com/in/aaronthweatt/

Takeaways

• Importance of Negotiating your salary at the beginning of your career.

• Challenges when it comes to advocating for yourself.

• Negotiating is not just about monetary compensation.

• Timing and preparation are crucial when negotiating for a raise.

• Empathy and understanding play a significant role in business success.

• Leverage can be created through effective communication and understanding of the market.

• Top performers may have more opportunities for negotiation and higher compensation.

Chapters

[00:00] Intro

[23:07] The Importance of Countering in Job Negotiations

[33:26] Self-Advocacy in the Workplace

[46:15] Empathy and Understanding in Business

[52:21] Creating Leverage in Negotiations

People are making huge mistakes with their LinkedIn profiles and leaving money on the table. It doesn’t matter if you are an entrepreneur or employee, if you don’t understand the power of copywriting, you’re missing out. Fortunately, our guest in this episode has your back! Our guest is an ex-rapper turned teacher turned marketer.

Through his company Hey Jay, Jasmin Alic helps businesses with brand strategy and copywriting, including brands like Microsoft, Digicel, & Marriott Bonvoy,. And if that wasn’t enough he is one of the fastest growing creators and experts on Linkedin where he shows up daily and treats it as his stage.

Jasmin shares his journey into entrepreneurship and becoming a LinkedIn creator. He emphasizes the power of copywriting and the impact it can have on LinkedIn profiles. Jay discusses the importance of formatting and visual aesthetics in writing, using rhythm and structure to guide the reader. He also highlights the value of community engagement and the impact his content has on people's lives. Jay provides tips for successful LinkedIn writing, including breaking patterns and using repetition to capture attention. In this conversation, Jasmin (Jay) Alić discusses the importance of clarity in copywriting and branding. He emphasizes the need to focus on clear and concise communication rather than trying to be overly unique. Jay also shares advice for starting a career in copywriting, including the importance of authenticity and not overthinking the writing process. He highlights the significance of clarity in LinkedIn profiles and offers tips for optimizing them. Additionally, Jay discusses the balance between work and family life, emphasizing the priority of spending time with loved ones.

Takeaways

• Understanding the power of copywriting

• Formatting and visual aesthetics play a crucial role

• Breaking patterns and using repetition strategically can enhance the effectiveness of LinkedIn writing.

• Authenticity is key in social media and copywriting.

• In copywriting, prioritize clarity.

• Optimize your LinkedIn profile by clearly communicating your unique value proposition and target audience.

• Balance work and family life by prioritizing family and setting clear boundaries.

Where to find Jay...

Linkedin - https://www.linkedin.com/in/alicjasmin/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

Chapters

[00:00] Introduction to Jasmin Alić

[07:54] The Impact and Reach of LinkedIn

[14:01] Building a Thriving LinkedIn Community

[22:59] Strategic Use of Rhythm and Structure in LinkedIn Writing [26:00] The Power of Clarity in Copywriting and Branding

[27:42] Authenticity and Clear Communication in Social Media

[29:24] Tips for Starting a Career in Copywriting

[31:21] Optimizing Your LinkedIn Profile for Clarity

[45:23] The Value of Building a Network of Professionals

In this episode, we'll delve into the essential tactics for getting promoted faster. Our guest will share her insights on how to define your career vision, build the right relationships, demonstrate your leadership potential, and navigate the organizational dynamics that can either propel you forward or hold you back. This is the way to 10x your odds of getting promoted.

Our guest is April Little, a seasoned career coach with over 15 years of experience in Talent Acquisition and Human Resources. April has helped more than 150 people progress faster in their careers and she is here to share her insights and knowledge with us today.

April shares insights on how to get promoted faster. She discusses the importance of defining your career vision, building relationships, demonstrating leadership potential, and navigating organizational dynamics. April emphasizes the need for self-awareness, excellence in performance, and effective communication. She also highlights the significance of understanding salary ranges and aligning oneself with influential individuals within the organization. In this conversation, April Little shares insights on career advancement and navigating the corporate world. She emphasizes the importance of building relationships with key stakeholders and influential individuals within the organization. April also discusses the concept of 'quiet quitting' and the potential consequences of disengaging from one's role. She provides strategies for demonstrating leadership experience, such as taking on enterprise-level projects and training others. Additionally, April offers advice on building a personal brand on LinkedIn and leveraging storytelling to engage with the audience.

Takeaways

• Define your career vision and set clear goals.

• Build strong relationships with influential individuals.

• Demonstrate leadership potential.

• Navigate organizational dynamics by seeking feedback.

• Understand salary ranges and benchmark.

• Utilize LinkedIn to build a personal brand.

Where to find April...

Linkedin - https://www.linkedin.com/in/aprillatoyalittle/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

Chapters

[00:00] Introduction and Background

[03:07] The Importance of Excellence in Performance

[10:55] Having Conversations about Career Growth

[28:46] Navigating Organizational Dynamics

[34:05] Navigating 'Quiet Quitting' and Disengagement

[36:23] Demonstrating Leadership Experience

[47:42] Building a Personal Brand on LinkedIn

[53:49] The Power of Storytelling in Career Development

Imagine being able to tap into the lessons of 1000’s of entrepreneurs and executives! I think it is safe to say that your chances of success would skyrocket. Well, great news, the guest in this episode has access to this wisdom and it’s about to be yours!

Jason Feifer is the Editor in Chief of the go-to for many entrepreneurs and business leaders - Entrepreneur magazine. He's also the author of Build for Tomorrow which fits into his goal to help others build careers or companies they love. Jason shares his journey to becoming a leader in the world of entrepreneurship.

He emphasizes the importance of adaptability and the ability to embrace change in order to succeed as an entrepreneur. He also discusses the misconceptions about entrepreneurship and career growth, highlighting the need for a personal connection to the pursuit and a sense of ownership. He explores the concept of intrapreneurship and the value of creating a culture of entrepreneurship within companies. He concludes by encouraging individuals to identify their strengths and optimize for what they excel at. The conversation explores the themes of intrapreneurship, recognizing leaders, and the importance of self-awareness and adaptability. It emphasizes the need for leaders to create a culture that allows for experimentation and rewards trying, even if it results in failure. The conversation also highlights the significance of making bold decisions that go against conventional wisdom, as seen in the examples of Facebook's acquisition of Instagram and Dogfish Brewery's decision to cap sales of their best-selling product. The book 'Build for Tomorrow' by Jason Feifer is mentioned, which delves into the importance of developing a healthy relationship with change. The conversation concludes with advice for aspiring entrepreneurs, including the willingness to be bad in order to become good and the importance of not limiting oneself with narrow self-conceptions.

TAKEAWAYS

• Adaptability is crucial.

• Not everyone is suited for entrepreneurship.

• Identifying and optimizing for one's strengths is key.

• Make bold decisions that go against conventional wisdom.

• Develop a healthy relationship with change.

• Be willing to be bad in order to become good.

• Don't limit yourself with narrow self-conceptions.

Where to find Jason...

Linkedin - https://www.linkedin.com/in/jasonfeifer/

Jason's book - https://a.co/d/hgjJsOL

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

Chapters [00:00] Introduction and Background

[06:00] Debunking Misconceptions

[09:46] The Value of Intrapreneurship

[16:24] Optimizing for Strengths

[32:56] Recognizing Leaders

[39:09] The Importance of Self-Awareness and Adaptability

[45:39] Making Bold Decisions

Are you seeking freedom to work on what you want to work on? Freedom to spend time with friends and family when you want to. Freedom to not be tied to trading your hours for income. If you answered yes, today’s guest has done just that and is on a mission to help others do the same!

The guest in this episode is Noemi Kis, founder and CEO of AquaQuite, a digital marketplace for industrial water treatment products. With a background in corporate accounting and finance. Noemi transitioned to entrepreneurship. She has a significant social media presence and aims to help one million entrepreneurs achieve freedom.

She shares her journey from corporate accounting to entrepreneurship and offers strategies for aspiring entrepreneurs. She emphasizes the importance of finding an idea that solves a problem, validating the idea through customer feedback, and focusing on cash flow to make the business sustainable. Noemi also discusses the power of building a personal brand and leveraging platforms like LinkedIn for distribution. Her target audience includes aspiring entrepreneurs who want to transition from corporate jobs and entrepreneurs in the early stages of their businesses. The conversation explores the topic of entrepreneurship and provides advice for aspiring entrepreneurs. It discusses the different approaches to starting a business, such as gradually letting go of a job and replacing income slowly, and the importance of focusing on revenue-generating activities. The conversation emphasizes the need for action and application of knowledge, rather than just consuming information. It also touches on the use of digital tools and outsourcing in running a business. The conversation concludes with the idea that entrepreneurship can take different forms and that solving specific problems for specific people can lead to success.

Takeaways

• Find an idea that solves a problem, is marketable, and aligns with your skills and passion.

• Validate your idea by talking to potential customers and getting their feedback.

• Focus on cash flow to make your business sustainable.

• Build a personal brand to establish credibility and attract an audience.

• Utilize platforms like LinkedIn for distribution and networking.

• Entrepreneurship can take different forms and doesn't always require a revolutionary idea.

• Focus on revenue-generating activities and cash flow when starting a business.

• Take action and apply knowledge rather than just consuming information.

• Use digital tools and outsourcing to streamline business operations.

• Solve specific problems for specific people to create a successful business.

Where to fine Noemi...

LinkedIn - https://www.linkedin.com/in/noemikis/ Y

ou can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

Chapters

[00:00] Introduction and Pronunciation

[08:08] Choosing the Water Industry and Overcoming Sales Challenges

[14:09] Qualities of Successful Entrepreneurs

[31:22] Using Digital Tools and Outsourcing in Business Operations

Help us get to 10,000 subscribes.

Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Sean @https://www.linkedin.com/in/sean-graham-cpa/

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

Sean Graham is a founder, real estate investor, and registered CPA with expertise in scaling teams and leveraging the tax benefits of cost segregation studies. Their real estate journey began with investments in small multi-family properties, which eventually led to the launch of Maven Equities, a commercial real estate syndication company. As Maven Equities expanded, they implemented virtual assistants to scale operations efficiently. This experience inspired the creation of Maven Success, a company dedicated to helping other entrepreneurs source and manage quality overseas talent. Building on this momentum, Sean founded Maven Cost Seg, offering real estate investors access to cost segregation benefits at an affordable price. Alongside these ventures, they actively manage a portfolio of residential rental properties and invest in and develop self-storage facilities. With a professional background in public accounting, tax, and private equity, Sean brings a wealth of knowledge to the real estate and entrepreneurship space.

In this conversation, Sean Graham discusses his journey from a corporate CPA to a successful entrepreneur in real estate and cost segregation. He shares insights on managing contractors, the role of general partners in real estate syndication, and the importance of leveraging CPA expertise in real estate ventures. Sean emphasizes the balance between equity growth and cash flow, the transition from a W-2 job to entrepreneurship, and the significance of consistent content creation. He also reflects on financial management and learning from mistakes in real estate investments.

Chapters

[00:00] Intro

[03:12] Real Estate: The Gateway to Wealth

[11:53] Transitioning to Commercial Real Estate

[15:03] Understanding Syndication in Real Estate

[18:02] Tax Benefits and Cost Segregation Explained

[20:58] The Role of Virtual Assistants in Business

[23:59] Hiring Strategies for Global Talent

[37:16] Navigating Opportunities in Self Storage Investment

[44:25] Transitioning from W-2 to Entrepreneurial Freedom

[52:47] Advice for Aspiring Entrepreneurs on Financial Management

[59:22] Learning from Mistakes in Real Estate Investments

Imagine having debilitating low self esteem that kept you from pursuing your dreams. Today’s guest was in that same position until she blasted through it to have a remarkable career! Now, she’s all about boosting confidence and smashing goals and is going to help us do the same!

In this episode we are joined by Dame Clarissa Burt. Yes, you heard that right, she has been knighted! On top of that, she’s an Internationally acclaimed super model, actress, producer, public speaker, winner of Celebrity Survivor, and Founder of In the Limelight Multimedia! She's also the brains behind "The Self-Esteem Regime," a book designed to help build confidence and self-awareness.

Takeaways

• Importance of self-esteem in business.

• Impact of imposter syndrome.

• Importance of personal development.

• Overcome the fear of judgment.

• Embracing failure as a learning opportunity.

• Develop a strong value system.

• Challenge yourself, take risks, and embrace the fear of failure.

Where to find Clarissa.

Linkedin - https://www.linkedin.com/in/clarissaburt/ https://clarissaburt.com/

You can also view on Youtube - https://www.youtube.com/watch?v=W4Rdv8MnHCU

Wouldn't it be great if you could be sure that those you speak to actually care about what you're saying? We do! So much, in fact, that we have our first repeat guest on today's episode, and he's bringing more insights to help you succeed in business by finding the language you need to excel. And from his time covering politics in the White House, he also offers fascinating views on how the election is shaping up and why language sits at the heart of determining who stands to win.

In this episode, we are joined again by Ben Feller. He is an award-winning writer and storytelling strategist who spent two decades as a journalist. This period included several years as AP’s Chief White House Correspondent, covering Presidents Barack Obama and George W. Bush. Afterward, he transitioned to business, helping companies tell their own stories better by creating the language they need to succeed.

Takeaways

• Understanding the audience's mindset and tailoring the message to their needs.

• The role of social media in language distribution.

• Importance of focusing on what the audience hears rather than what is being said.

• The mindset of winning in business.

• Don't be afraid to step out of your comfort zone to find the next great opportunity.

• Language plays a crucial role in building relationships and making connections.

• Ask thoughtful questions, hustle, and follow up to stand out.

• Don't lose sight of what makes you happy in your pursuit of success.

How to connect with Ben...

LinkedIn - https://www.linkedin.com/in/fellerben/

Firm - https://maslansky.com/

Let’s face it. Copywriting is a skill that most of us never learn. And we pay the price in our personal lives and business. But what if we could all be wizards with the pen with the help of AI. That’s exactly what the guest in this episode has done and will help you do the same.

Our guest today is Luke Matthews who is the founder of “the newsletter with no name” and has spent the last 4 years scaling brands on LinkedIn and beyond via his Ghostwriting Services for CEOs, Influencers, and Tech companies. In the last year he has dove headfirst into taming AI so it can be a companion for you and me as we attempt to hone our own copywriting skills with the help of AI. Keep watching to hear about his strategies and tools Luke has been using.

Interested in learning from Luke directly? Sign up to his course. https://wizardofoddmarketing.com/

Subscribe to Luke's newsletter - https://lukematthws.beehiiv.com/

Takeaways

• Why copywriting is a valuable skill that everyone should have.

• How AI can be a powerful tool to enhance copywriting.

• How not to get banned on Linkedin

• The tools Luke prefers to use AI.

• Impact of embracing uncertainty and stepping out of one's comfort zone • Importance of taking risks

• Power of he LinkedIn community

You can also watch on youtube -  https://youtu.be/vF7aXrePVM0

What if you had access to the same coach that professional athletes, entertainers, executives, and entrepreneurs had in their corner? If you're thinking "that would make a huge difference," you're right. And that's exactly who we have as a guest on this episode.

Our guest, Bret Magpiong has helped executives, entrepreneurs, professional athletes, and entertainers discover their purpose and propel their careers and lives forward. In this episode he is here to help us do the same, which is pretty amazing when you consider that many of the individuals and companies he counseled have been recognized on the Forbes 400 and Fortune 500 listings.

Takeaways

• Start small and build momentum in pursuing your purpose.

• True wealth encompasses more than just financial success.

• Teaching purpose and priorities is important, and coaching can be beneficial.

• Overcoming fear and failure is essential in finding purpose.

How to connect with Bret?

connectwithbret.com

https://www.linkedin.com/in/bret-magpiong-ab9b2134/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

If you’re looking to unlock the full potential of your social media ad campaigns, you’re gonna love this episode! In this episode we peel back the curtain on the strategies, tips, and insider secrets that only the pros know. Whether you're a budding entrepreneur, a seasoned marketer, or simply a social media enthusiast, this conversation is packed with value that you don't want to miss.

The guest for this episode is, Robert Brill, CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. For 3 years running, Fast Company has called Brill Media one of the fastest growing companies in America! Now we get to learn some of his secrets!

Takeaways

• How to run successful paid social media ads.

• What common mistakes to avoid.

• Importance of product market fit.

• Importance of testing.

• Why choosing the right platform is key.

• How AI fits in.

• Importance of monitoring the data and adjusting

Watch this creative testing framework video - https://brillmedia.co/capabilities/creative-testing-framework/

AI Tools for ad creation.

ChatGPT - acceleration

grammarly - to make more compelling

originality.ai so it doesn’t get flagged

Midjourney - for images Dall-E - For images

Where to find Robert?

https://www.linkedin.com/in/robertbrill/

brillmedia.co Y

ou can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Introduction

[06:45] Foundations and running ad campaigns

[14:20] The Importance of Creative Testing

[36:13] The Role of AI in Advertising

[46:13] Expanding Advertising Reach

In this conversation, Fitz Kohler, a fitness expert and best selling author who conquered cancer and her career, shares her insights and experiences. She emphasizes the importance of health and fitness in all aspects of life, including personal and professional success. She is on a mission to add a decade of life to anyone she cross paths with. And today, that is you as she shares valuable insights and advice to hep you earn more and live longer.

Takeaways

• Why health is the most powerful asset in personal and professional success.

• How to approach fitness and nutrition.

• Importance of prioritizing health and fitness.

• Being the best version of oneself and showing self-respect is important in personal and professional settings.

• Why appearance can might impact your professionally.

• How cancer patients benefited through exercise and nutrition.

Exact formula for weight loss - https://www.fitzness.com/blog/the-exact-formula-for-weight-loss/

Where to find Fitz...

https://www.fitzness.com/

Linkedin - https://www.linkedin.com/in/fitz-koehler-3195395/

Youtube -https://www.youtube.com/channel/UCzSYeE9apguB1sXiCOMWl0Q Instagram - https://www.instagram.com/fitzness/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Introduction

[01:18] Origin story

[12:07] The Impact of Health and Fitness on Fitz Kohler's Journey

[14:14] Fitz Kohler's Battle with Cancer

[16:39] Life After Beating Cancer [

25:06] The Importance of Fitness and Nutrition

[32:11] Why prioritize Health in a Busy Life

[40:26] The Influence of Doctors' Appearance

[46:04] How to incorporate Exercise into Daily Life

[54:57] Writing Books on Cancer Comeback

Have you dreamt of starting a side hustle that can grow to be your main hustle which you can then leverage to build a multi million dollar business? Rob Abasolo has done just that and is going to share exactly how you can do the same!

Rob is known in many circles as Robuilt, after his wildly successful YouTube channel. But that is just a small sliver of Rob Abasolo’s portfolio which now includes over 40 doors - most of which he operates as short term rentals, 3 online programs where he helps students acquire and operate short term rentals. On top of that he runs Host Con the #1 Short-Term Rental Conference, owns STRcostseg.com a cost segregation company, and is the co-host of Bigger Pockets Podcast.

Takeaways

• House hacking and what it is.

• What is required to build a successful business.

• Key indicator that it's time to quit your job and focus on your entrepreneurial ventures.

• Financial freedom is not necessarily about making millions.

• Importance of bulding equity in real estate.

• How to grow your portfolio.

•Helping others succeed can be fulfilling and rewarding.

Connect with Rob.

Instagram - https://www.instagram.com/robuilt/

Tiktok - https://www.tiktok.com/@robuilto

Youtube -  @Robuilt 

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Introduction

[03:04] Rob's start with House Hacking

[09:04] Achieving Financial Freedom

[25:24] When to quit your Job

[30:31] The Benefits of Real Estate

[38:35] Finding Fulfillment and Work-Life Balance

[45:46] Rob's Programs: Host Camp and Creative Camp

Starting and scaling a company to $1 million in revenue is difficult. Taking it to 10 million is even more challenging. Today's guest managed to hit 40 million in revenue and is going to tell us how.

On this episode we are joined by Andrey Kudievskiy, CEO of Distillery, a software design and development company, shares insights on building a successful company.

Takeaways

• What it takes to scale a company to $40 million in annual revenue.

• Importance of the right board.

• Impact of AI

• Importance of culture

How to get in touch with Andrey

Linkedin - https://www.linkedin.com/in/akudievskiy/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

How often did you have an idea, then months or a year later saw a product or service that resembled your idea and told yourself, “I wish I had done something with it”. As they say, ideas are a dime a dozen. Those who can take an idea from validation to a product or service into the marketplace are the movers and shakers who reap the rewards. This episode has some great stories and practical advice on how you can bring your idea to life.

In this episode, we are joined by Jennifer Cain. She has spent over 25 years in the healthcare industry holding several executive leadership positions at various pharmaceuticals, a diplomat for the World Health Organization and an improv comedian. She is also a TEDx speaker and now co-founder and CEO of VivatValet, an age tech startup that is committed to helping Olders live at home independently.

Takeaways

• The right teacher can have a significant impact on a student's learning and interest in a subject.

• There is a gap between older adults and technology, and designing user-friendly interfaces is crucial to bridge this gap.

• Trust is essential when designing services for older adults, and it is important to prioritize their safety and well-being.

• Scaling training and support is a challenge, but utilizing virtual and online resources can help reach a wider audience.

• Maintaining a sense of purpose and culture is crucial for entrepreneurs, and having a supportive team can make a significant difference.

How to connect with Jennifer...

Vivavalet.com

Linkedin - https://www.linkedin.com/in/jennifer-cain-birkmose-ab05a6/ Instagram - https://www.instagram.com/jcbirk/

You can also watch on Youtube on - 

[00:00] Introduction

[01:12] Jennifer Kane's Background

[10:34] Experience with the World Health Organization

[13:50] The Birth of VivaVale

[24:55] The Importance of Community and Social Interactions

[36:22] The UX/UI Design Process

[44:01] Adapting Technology for Older Users

[50:31] How to Scale Training and Support

[55:29] How to Maintaining Purpose and Culture

Whether you are the 22-year-old college student who is wondering how to best begin your career, the 40-year-old office worker who is afraid of striking out on their own, or anyone contemplating taking a chance at making their dreams a reality, in this episode we unlock a different path to success and the secret used by the top 1%.

There are a few books out there where the concepts are so eye opening and empowering that you wish you had read them earlier in your life. Alex Banayan’s (Buhnyen)book, the Third Door: The Mindset Of Success is one of those books. In this episode we explore the concept of finding alternative paths to success, inspired by Alex Banayan's book, "The 3rd Door, Mindset of Success."

The episode delves into the importance of persistence, networking, and asking for opportunities in various aspects of life, from business to personal goals.

Key Takeaways

• Take risks, be bold, and think creatively to find alternative paths to success.

• Don't be afraid to ask for what you want and have a compelling story and purpose.

• Leverage your age and circumstances to your advantage and explore unconventional opportunities.

• Break the rules and create new ones to pave your own path to success.

• Embrace the possibilities that life offers and believe in the power of possibility.

Purchase Alex's book here - https://www.amazon.com/dp/0804136661/ref=cm_sw_r_as_gl_api_gl_i_0FWAVP8QFF9KVXVYAVHC?linkCode=ml2&tag=anazarian-20

You can also watch on Youtube - https://www.youtube.com/watch?v=JyjA7nI71-g

[00:00] Introduction

[00:38] The Concept of the Third Door

[02:01] The Creative Approach

[03:16] Taking Risks and Being Bold

[06:01] The Power of Asking

[08:03] Having a Compelling Story and Purpose

[10:44] Taking Advantage of Your Age and Circumstances

[12:53] Finding the Inside Man

[15:19] Getting Out of Your Comfort Zone

[20:18] Breaking the Rules and Creating New Ones

[26:39] The Power of Possibility

[29:57] Conclusion

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Connect with Craig @https://www.linkedin.com/in/craigdickens/

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

Craig is a serial and parallel entrepreneur. He has invested in dozens of companies, first as an operator and then as an investor. He has participated in virtually every business dynamic from start-up to IPO, merger to acquisition. Having previously partnered with other family offices, private equity, taken one company public, and sold another company to a public company, Craig has deep relationships and experience across the investing landscape as well as access to growth and acquisition capital around the globe.

Merit Investment Bank guides successful business owners in the complex process of creating wealth and extracting value from their businesses through dream exits, strategic acquisitions, or raising growth capital.

If your company is above $20M, we help you get to the next level or your next act! ---

🔷 Is your net worth tied up in your business and you want to unlock liquidity to pursue new challenges, diversify wealth, retire or enjoy more freedom? We have helped many business owners go from millionaires "on paper" to multi-millionaires "in the bank", enabling them to pursue their passions and live the life they want.

🔷 Has your business hit a plateau, struggling with profits, or impacted by the current situation or a market trend? We have pioneered a proven rapid value building methodology called Grow Fast & Exit Profitably! ® which has helped business owners achieve oversized exit values. For those owners not ready to sell their business, JD Merit provides access to growth capital to fuel your growth.

🔷 Are you wondering how to exit/sell well? When is the right time? How to unlock liquidity in a way that you will not regret down the road? How to find someone with the right relationships with buyers? We are experienced advisors and unintimidated negotiators that help you to extract the maximum value from the business that you have poured your life’s work into.

Chapters

[00:00] Intro

[02:55] Acquisition vs. Startup: The Growth Dilemma

[06:03] The Subscription Economy: Trends and Insights

[11:52] Evaluating Business Models: Buy vs. Build

[14:59] Organic vs. Inorganic Growth Strategies

[21:00] Navigating Industry Risks and Opportunities

[34:41] Detective Work in Business Transactions

[39:51] Entering New Markets Without Experience

[43:29] Creative Funding Strategies for Acquisitions

[46:31] Common Mistakes in Business Acquisitions

[47:40] Understanding Working Capital

[51:13] A Roadmap for Deal Flow and Analysis

[56:11] Preparing for Business Acquisition

[01:00:56] Advice for Aspiring Entrepreneurs

Wouldn’t it be great if you could beat the system and reach new heights in your business, career, and life? Our guest is a go to fixer for millionaires and billionaires and will be sharing tips on how to break free from what holds most people back so you can break free from the herd and reach NEW heights.

In this episode, we are joined by Chris Jarvis who counts billionaires, national brands, agencies and family offices as clients who reach out to him for help solving their most complicated challenges. He’s started 8 companies and authored an impressive16 books. He also managed to squeeze out a top Ted Talk in 2022 that has amassed nearly 5 million views.

Chris has developed a new assessment that is more memorable than Myers Briggs, The DiSC Assessment or any similar assessment. Click the below link to take this assessment for free. ($20 value) https://www.thevelocitylabs.com/findyourwildfactor1

Key Takeaways

• Tap into your animal instincts and take a personal assessment to understand your unique strengths and preferences.

• Unconventional business models often lead to success and financial growth.

• Elevate your perspective and see things differently to reach new heights in business and life.

• Embrace conflict and be true to your uniqueness, even if it means going against the herd.

• The Wild Factor quiz helps individuals understand what they are getting and not getting out of life by quantifying qualitative aspects.

• Treating employees as individuals and understanding their unique motivations and preferences leads to better outcomes in the workplace.

• Exploring different paths and side hustles can lead to personal growth and fulfillment.

• Finding opportunities within your current career, such as addressing complaints or unmet needs, can lead to business success.

Where to find Chris

Linkedin - https://www.linkedin.com/in/chrisjarvis/

[00:00] Intro

[07:33] What is important in life

[18:39] Why Giraffes don't migrate

[24:58] How to stand out

[43:21] How to increase chance of success

[52:13] Advice for college students

In this episode, guest Cristiana Cioffi shares her journey of overcoming fear and building confidence in both her personal and professional life. She discusses the challenges she faced in transitioning from the military to civilian life and the importance of leadership principles and treating others with respect. Christiana also opens up about her battle with cancer and how it shaped her mindset and approach to life.

Takeaways

-Fear and lack of confidence can hinder personal and professional growth.

-Treating others with respect and inspiring them to become their best selves is a key aspect of effective leadership.

-Dating can be a fun and empowering experience if approached with confidence and a focus on personal growth.

-Understanding and aligning with your core values is essential for finding fulfillment and success in your career and personal life. Break free from societal expectations and take risks to pursue your passions.

-Embrace change and view setbacks as opportunities for growth.

-Develop a resilient mindset to overcome challenges and setbacks.

-Build a strong network and leverage platforms like LinkedIn for professional growth.

-Approach dating with a unique and unapologetic mindset.

Where to find Christiana..

Linkedin - https://www.linkedin.com/in/christianacioffi/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Intro

[04:10] Learning from trial and error

[12:45] Military vs Corporate

[24:52] This is what make dating easier

[35:49]Crucial element for career decisions

[48:49] Importance of reflecting on past experiences

In this episode of  @ThisIstheWaywithArtinMichael , we are joined by Daniel Tocchini.

He is a leadership transformation expert transforming leaders at companies like Nike, ESPN, Tesla and even the Navy Seals! With 30 years of experience under his belt as an entrepreneur, author, executive coach, and cofounder /Partner of Take New Ground, Dan Tocchini is about to dive into the most important components of leadership and why so many people feel like they are wearing a mask. The insights from this episode will help you become the better leader you are desiring to become.

How to connect with Daniel...

Linkedin - https://www.linkedin.com/in/dantocchini/

The Revenant Process - https://wearerevenant.com/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Intro

[05:25] What leadership is about

[15:12] What leads to growth

[22:58] What Past circumstances shape

[35:13] Leadership requires this

[52:23] Impact of Imposter syndrome

[59:04] Challenges in pursuing dreams

In the book "Choose Your Enemies Wisely", author Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, and Author Greg Dinkin show you how to use your enemies to drive your big dreams. Because as Patrick said “Doing something big demands more than just desire. It requires the right enemy.”

In the episode we explore the concept of leveraging personal enemies to fuel motivation and drive towards achieving goals. Drawing from the book "Choose Your Enemies Wisely" by Patrick Bet David, we discuss how individuals can use an enemy-driven approach to overcome challenges and achieve success, and asking the question, is this something everyone can do or not.

Purchase Patrick's book here - https://amzn.to/3uy3Bhf

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Intro

[03:40] What is the concept

[11:39] How does it work

[22:32] Motivating factors

Imagine leaving your cushy job at 40 to start a business to sell fish. That is exactly what our guest in this episode did.

Dan Hodnett is the Founder and CEO of Dan’s fish, a 7-figure business with a mission to humanely source and transport fish. Yes, you heard that right. Fish!

Key takeaways from this episode.

- Transitioning from a Secure Job to Pursuing Passion

- Importance of passion in starting a business

- Need for a safety net and preparation before becoming an entrepreneur

- Early struggles and sacrifices in pursuing entrepreneurship

- Leadership and Company Culture

How to connect with Dan?

Youtube - https://www.youtube.com/@UCk7CjS9z9_3BESw8Rx8a7lw Website - www.dansfish.com

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Intro

[06:46] How to hire the right people

[17:51] Why transparency is important

[24:53] How it all started

[49:41] How to plan for failure

The average person has around 12 jobs in their lifetime, but only one personal brand. If you're not taking yours seriously, it will cost you!

In this episode of "This is the Way with Artin and Michael," Lara Acosta joins us to discuss her journey in building a business based on her success in leveraging LinkedIn to establish a personal brand and its importance, regardless of whether you are an employee, business owner, or entrepreneur. This episode serves as a comprehensive masterclass on leveraging LinkedIn to build a personal brand, offering strategic and tactical insights that you can implement immediately. It's an episode you'll want to watch multiple times.

Interested in learning from Lara directly? Enrollment in her next cohort starts on 2/12. Click on this link for details. https://www.ladigital.club/

Want to connect with Lara?

Linkedin - https://www.linkedin.com/in/laraacostar/

Instagram - https://www.instagram.com/laraacostar

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Intro

[02:00] The Power of Social Media in Personal Branding

[06:30] Lara's Personal Branding Journey

[09:28] How to Start

[20:42] Tools to use

[30:13] What makes the most impact

[36:18] How storytelling fits in

[46:07] The Impact of AI in Personal Branding

[01:06:22] The Future of the Cohort and Personal Branding

Many companies are calling their remote workforce back to the office. Labeling it a failed experiment. The reality: Most leaders don’t know how to lead remote teams.

As an executive coach for people leaders and their teams, Darcy Eikenberg has worked with leaders at companies all over the world, including The Coca-Cola Company, Mondelēz, Morning Brew, State Farm, PwC, Discover and others. She is also a keynote speaker and author of two books, most recently “Red Cape Rescue: Save Your Career Without Leaving Your Job.”

In the episode featuring Darcy Eikenberg, the discussion centers around the evolving landscape of professional life, emphasizing the challenges and changes in leadership, remote work dynamics, and individual decision-making. Overall, the conversation provides insights into leadership, human skills, autonomy, and the need for flexibility in today's professional landscape and best practices on how to lead remote teams.

How to connect with Darcy...

Linkedin - https://www.linkedin.com/in/darcyeikenberg/

Website - https://redcaperevolution.com/

Book - https://amzn.to/48TcBMB

[00:00] Intro

[03:10] What to prioritize

[11:38] What smart leaders consider

[18:18] What you can control

[26:04] Understanding brain's role in decision making crucial

[39:49] Benefits of skill development for future opportunities

If you've ever considered leaving your 9-to-5 job to establish your own company and expand it globally, you'll thoroughly enjoy this episode.

In this installment of "This Is The Way with Artin and Michael," Paulette Pantoja, CEO of Blue Digital Group, joins us to narrate her journey. She describes her transition from a comfortable 9-to-5 job to launching a business from her apartment. Blu Digital Group has since evolved into a global company with major entertainment companies as its clients. Paulette's insights and advice hold significant value for everyone, particularly those aspiring to become entrepreneurs.

How to connect with Paulette

LinkedIn - https://www.linkedin.com/in/paulette/

You can also watch on Youtube - https://youtu.be/-onKhejDH4U

[00:00] Intro

[05:34] The early days of Blu

[14:19] What is the Entrepreneurial DNA

[19:10] How to know you need to scale

[23:38] How to overcome fear

[31:56] Expect the unexpected and maintain resilience.

Wouldn’t it be great if you could be sure your customers actually cared what you’re saying? Our guest today is an insider with tips that can help any business or organization find the language it needs to succeed. And from his time covering politics from the front row of history, he’s got some inside the White House stories you are NOT going to want to miss.

How to connect with Ben...

LinkedIn - https://www.linkedin.com/in/fellerben/

Firm - https://maslansky.com/

You can also watch on Youtube - https://youtu.be/eylKYfHW3bc

[00:00] Intro

[07:54] Flight with President George W Bush

[16:02] What to look for during an election year

[29:34] Why the right language is so important

[39:00] The four questions

[55:55] Impact of social media

[01:03:11] Africa trip with the President

You hear that? It’s your employer and they want you back in the office! Companies are clamping down on remote work. Even Amazon, who was once more supportive, gave managers approval to fire team members who did not return to the office. So is this the end of remote work?

In the episode we delve into the evolving landscape of remote work and what it means for large corporations vs startups.

Tell us in comments what you think the future of remote work is.

If you need help advancing your career, download Michael's free guide - https://www.thevelocitylabs.com/ebook #podcast #careerdevelopment #entrepreneurship #sidehustle Don't forget to SUBSCRIBE.

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 

Follow Artin @https://www.linkedin.com/in/artinnazarian/

Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/

In this conversation, Artin and Michael discuss the implications of Amazon's decision to require corporate employees to return to the office full-time. They explore the potential consequences for remote work, the challenges of leadership in a hybrid environment, and the importance of adapting to new workplace dynamics. The discussion also touches on generational differences in leadership styles and the impact of proximity bias on career advancement. In this conversation, Michael and Artin explore the evolving dynamics of team collaboration in a post-pandemic world, discussing the challenges and benefits of remote work, the importance of in-person interactions, and the need for clear accountability in performance management. They also touch on mental health considerations in the workplace and speculate on the future of work at major companies like Amazon.

Chapters

[00:00] Intro

[15:02] Leadership in a Remote World

[29:53] Navigating Career Paths

[27:00] Navigating Remote Work Challenges

[30:22] The Importance of In-Person Collaboration

[34:56] Redefining Office Mandates

[39:26] Accountability and Performance Management

In this episode, we will demystify Private Equity & Venture Capital funding.

Join us for an in-depth discussion with Arin Nazarian, a partner at EQUIAM, a groundbreaking venture capital and growth equity firm. Gain insight into the world of private equity and venture capital, and be better prepared when you are ready to seek funding or sell your business. Don't miss this valuable conversation on investing, building successful businesses, and making meaningful connections.

If you are looking to dominate at your company and rapidly climb the corporate ladder to the C Suite then you’ll love this episode. Jason Gish has been an entertainment executive for nearly 20 years and managed to climb to the C-suite at an accelerated pace.

Jason shares his career journey and the keys to his success in rapidly climbing the corporate ladder. Tune in to find out what attributed to his success and how you can apply similar strategies.

In this episode of "This Is The Way with Artin and Michael," hosts Artin and Michael Merrill sit down with the brilliant Vahe Andonians, the founder, CTO, and CPO of Cognite, whom in 2023 raised $18 Million to built better LLM (large Language model) for the fintech sector. They dive into Vahe's expansive experience in the AI space, from his early days studying high frequency technology in Austria to the founding of his companies. They explore the challenges, rewards, and superpowers of being an entrepreneur, and gain invaluable insights for your own journey.

Listen to the full episode to gain a fascinating perspective on AI, technology's impact on job creation, and the importance of passion in pursuing a career, told through an engaging story that will leave you inspired.

In this episode of "This Is The Way with Artin and Michael, we are joined by Marnie Swedberg. She is the dynamic force behind womenspeakers.com, which is the largest online directory of its kind She has also written 14 books, the host of a number one ranked radio show, and somehow squeezing in time to be a public speaker at hundreds of events, conferences, Fortune 500s, and summits. On top of that, Marnie is also a mentor to millions through these endeavors and one-on-one coaching. Marnie shares her journey of overcoming reading struggles and discovering her mission and vision and building a thriving business being a mentor and coach to millions.