This Is Small Business – Détails, épisodes et analyse

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This Is Small Business

Amazon

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/9j. Total Éps: 149

Welcome to This Is Small Business, an Amazon podcast hosted by Andrea Marquez—where we talk about entrepreneurship the way it actually feels: exciting, chaotic, personal, and honestly… kind of life-changing. Follow along for unfiltered conversations with founders and creators as they open up about the wins worth celebrating, the messy middle nobody posts about, and the behind-the-scenes wisdom you won’t find in a textbook. If you’re dreaming, building, or just curious about how people actually make it happen—you’re in the right spot.

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Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇺🇸 États-Unis - entrepreneurship
03/03/2026
#98
🇺🇸 États-Unis - entrepreneurship
02/03/2026
#96
🇨🇦 Canada - entrepreneurship
02/08/2025
#66
🇩🇪 Allemagne - entrepreneurship
02/08/2025
#100
🇺🇸 États-Unis - entrepreneurship
02/08/2025
#97
🇨🇦 Canada - entrepreneurship
01/08/2025
#55
🇺🇸 États-Unis - entrepreneurship
01/08/2025
#78
🇨🇦 Canada - entrepreneurship
31/07/2025
#80
🇺🇸 États-Unis - entrepreneurship
31/07/2025
#77
🇨🇦 Canada - entrepreneurship
30/07/2025
#45

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://app.rumble.studio/forms/open/31de890d-4b3f-44aa-8d13-01635dd19b44
66 partages
https://www.thisissmallbusinesspodcast.com/
30 partages
https://omnystudio.com/listener
28 partages

http://amazon.com/contact-us.
42 partages
http://amazon.com/contact-us
24 partages
https://www.smallbusiness.amazon/podcast
8 partages

https://www.youtube.com/@Thisissmallbusiness
3 partages
https://www.youtube.com/watch?v=1iRUJv6knQk
1 partage
https://www.youtube.com/@Helium10SeriousSellersPodcast
1 partage

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Qualité du flux RSS

À améliorer

Score global : 63%

Historique des publications

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Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

How Culture Can Lead to Unique Business Opportunities

Saison 5 · Épisode 68

mardi 17 septembre 2024 • Durée 20:22

Want to know how your culture can give your business an edge? Just ask Mayra Luz Colon, the founder of Healthy Rican, who fused her Puerto Rican roots with her passion for healthy living to create a successful line of mom-approved seasonings. Mayra shares how she overcame imposter-syndrome, connected with her community, and pivoted from coaching to creating a product that resonated with so many people. You’ll also hear from Ramiro Cavazos, CEO of the United States Hispanic Chamber of Commerce (USHCC), who’ll dive into how Hispanic-owned businesses are shaping the future of entrepreneurship despite the challenges they face and how the USHCC is helping entrepreneurs get access to more capital, contracts and connections, and the tools and resources they need to grow their businesses.

In this special Hispanic Heritage Month episode, you’ll discover the importance of staying connected to your roots, how to build a strong community around your brand, and why empowering Hispanic-owned businesses benefits everyone.

In this episode you’ll hear:

(02:06) How a health issue inspired Mayra to start her business

(04:27) Why Mayra pivoted to a product based business

(06:06) How to get customer feedback and build a supportive community

(8:52) The growth and impact of Hispanic businesses and what makes them stand out

(10:15) How the United States Hispanic Chamber of Commerce (USHCC) is helping Latino entrepreneurs overcome the challenges they face by focusing on the 3 C’s: access to capital, building connections, and capacity building

(14:50) Why supporting Hispanic-owned businesses benefits everyone

(16:13) How resilience and being open to pivoting can help you build a successful business

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How Influencer Marketing Can Help You Grow Your Business

Saison 5 · Épisode 67

mardi 10 septembre 2024 • Durée 13:43

Ever wondered how to make influencer marketing a game-changer for your small business? Just ask Brittany Hennessy, the bestselling author of "INFLUENCER: Building Your Personal Brand In The Age of Social Media." Brittany reveals how small businesses can leverage the power of influencers to enhance their brand, reach new audiences, and drive sales. Whether you're new to the influencer marketing scene or looking to refine your approach, Brittany's insights can help you navigate the ever-evolving world of influencer marketing.

Discover strategies for working with influencers, from understanding the different types of influencer marketing to finding a good match for your brand and maximizing conversions.

In this episode, you’ll learn:

(2:07) How starting a blog launched Brittany into the world of influencer marketing and led to her first brand trip.

(4:05) Three powerful ways to boost your brand through influencer marketing: content creation, community engagement, and driving conversions.

(6:25) How you can make influencer marketing work for your small business if you’re on a tight budget.

(7:49) Why picking the right influencer that aligns with your brand and goals is crucial for a successful campaign.

(9:10) Practical tips on how to find the perfect influencer that could take your business to the next level.

(10:53) How to reach out to influencers in a way that’ll make them excited to collaborate with you and build valuable partnerships.

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Encore Episode: How to Find Your Ideal Price Point

Saison 4

mardi 2 juillet 2024 • Durée 12:12

How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay.

In this episode you’ll hear:

(02:05) How figuring out your business strategy will influence your pricing.

(03:00) How to find out how much your customer is willing to pay.

(04:52) Should you start selling your products or services at a higher price point?

(06:05) The benefits of a subscription model and how to build one.

(07:50) How understanding the customer decision process can help you set prices.

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Encore Episode: 5 Strategies to Find (and Keep) Your Ideal Customer

Saison 4

mardi 25 juin 2024 • Durée 27:50

Identifying your target market, without a plan, can be a struggle. Just ask Amber Murray, the founder of Fidget Stickers, who’s going to break down the customer journey into 5 simple steps and show you how you can improve it so your customers keep coming back for more. Amber also gives advice on how to find customers for your products in places you wouldn’t expect. After you’ve identified your ideal customer, Darian Kovacs, founder of Jelly Digital Marketing, spills the secrets on how to reach them. Darian tells us what social media platform might work best for you (spoiler: it’s all about trial and error) and breaks down how you can use SEO to get the right people to notice your business.

In this episode you’ll hear:

(02:50) Why Amber started Fidget Stickers.

(06:05) Amber uses her business as a case study to explain the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy.

(10:12) Questions you should ask yourself when you evaluate your customer journey.

(12:54) How to identify your ideal customer BEFORE launching your product.

(18:31) Tools that small business owners can use to learn more about their customers..

(20:36) How to figure out what social platform you should be using to reach your ideal customer.

(23:48) How to use SEO to be more discoverable.

(25:59) Andrea's key takeaways for understanding your customer journey.

Encore Episode: Top 3 Small Business Mistakes to Avoid

Saison 4

mardi 18 juin 2024 • Durée 12:02

Wondering how to navigate common entrepreneurial pitfalls and ensure the success of your business? Just ask Christina Wallace, senior lecturer at Harvard Business School, who’s going to tell us the top three mistakes (or lessons learned as Christina calls them) early stage entrepreneurs make and how you can avoid them.

In this episode you’ll hear:

(01:18) Why you shouldn't do everything yourself. Christina recommends ways to overcome the entrepreneurial urge to do it all.

(04:32) Why cash flow is important and the consequences of ignoring it.

(06:11) How to manage your cash flow by putting liquidity in place before you need it, keeping an eye on any lumpy cash flow throughout the year, and being creative.

(07:41) How to avoid scaling prematurely.

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Encore Episode: If an 8-Year-Old Scaled His Side Hustle – You Could Too

Saison 4

mardi 11 juin 2024 • Durée 35:01

Trying to figure out how and when you should start scaling your side hustle? Just ask Max Ash, the young creator and founder of MAX’IS CREATIONS, who managed to start his business at just 8 years old (with the help of his mom, Jen) and grew it into a successful business. Max and Jen will share their own experiences with protecting their intellectual property, licensing, manufacturing, and evaluating the future of their business. You’ll also hear from Verne Harnish, Founder and CEO of Scaling Up and the Entrepreneurs’ Organization, who shares actionable steps you can take to scale your business.

In this episode you’ll hear:

(02:15) How Max'is Creations started.

(05:19) When Jen and Max realized that Max'is Creations could be more than a side hustle.

(08:18) Jen talks about their experience with licensing – a way for you to partner with other companies without needing to do all the work yourself.

(17:33) Verne emphasizes the importance of marketing and finding influencers to talk about your product or idea if you want to scale your business.

(22:28) Having a routine can save you time.

(23:48) Surround yourself with other like-minded entrepreneurs or mentors.

(27:09) Verne tells us how being bold can land you opportunities.

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How Good Design Can Help Increase Sales

Saison 4 · Épisode 60

mardi 4 juin 2024 • Durée 29:53

Are you trying to figure out if a rebrand is worth the high price tag? Just ask actors turned entrepreneurs David McGranaghan & Julian Miller, co-founders of McMiller, a company that creates games designed to make you laugh, who went over-budget to rebrand their business. “Strong design [...] turns a four-star review into a five-star review, and I think that's definitely what we've learned, and it's money well spent [...] I would encourage people to put money into design," says David.

In the season finale of This is Small Business, you’ll hear how Julian and David’s love story sparked the idea to start their business, the challenges and benefits of being married to your business partner, and how design can elevate your products. They’ll also talk about the importance of taking it slow when you’re first stepping into entrepreneurship.

In this episode you’ll hear:

(01:23) How David and Julian met and started Mcmiller

(06:11) Why David and Julian wanted to get into entrepreneurship despite being professional actors

(09:55) The challenges and benefits of starting a business with your romantic partner

(12:28) How you could use reviews to improve your products

(15:12) How design can elevate your products

(22:36) How success can hurt your business if you’re not prepared for it

(23:54) How to add sustainability into your business – Andrea mentions two This is Small Business episodes about sustainability. If you want to learn more, check out this season's bonus episode “How your business can have an impact” or an episode from season 4 called “How to Grow a Sustainable Business.”

(25:58) Julian and David give us a look into their future goals and their upcoming game

(26:55) Julian and David emphasize the importance of taking things slow when you’re starting your business – it’ll help you avoid mistakes and give you time to work on the best version of your product

How to Prepare for a Business Sale

Saison 4 · Épisode 59

mardi 28 mai 2024 • Durée 08:31

Are you planning on selling your business but don’t know where to start? Just ask Emmet Apolinario, President of the International Resource Group. Having transitioned into becoming a business broker after navigating the pitfalls of selling his own business, Emmet offers insights on how to evaluate your business to spare you from the same mistakes he made.

“Selling a business is not like selling real estate. It's not going to sell tomorrow.” says Emmet, “[...] preparing and planning is very important.”

Learn how you can increase your business value, who you may need on your team, and when you could be selling your business.

In this episode you’ll hear:

(01:41) Why and when you could be selling your business

(02:40) Challenges that might make your business difficult to sell

(03:26) Who you might need on your team to sell your business

(04:36) How to figure out what your business is worth

(06:27) How to increase your business’ value

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How to Buy the Right Business for You

Saison 4 · Épisode 58

mardi 21 mai 2024 • Durée 14:56

Considering buying a business? Whether it's your first venture or you’re trying to expand your business, it can be a game-changer. Just ask Brian Shields, an Acquisition Entrepreneur who knows what it takes to successfully buy a business. “Try to look at at least a hundred deals to help dial yourself in so you know what kind of risk you're willing to take, what kind of business plan you really feel comfortable with, what kind of industries you feel like make sense,” Brian says, “because once you get those under your belt, then you'll feel a little bit more sophisticated when the time really comes.”

We’ll dive into the essentials: from why you should consider buying a business to breaking down all the thorough due diligence and financing options so you can find the right business that works for you!

In this episode you’ll hear:

(00:35) How Brian bought his first business

(2:42) Why buying a business could be right for you

(5:06) Research and analysis (aka due diligence) that needs to get done before you buy a business

(6:39) Where you can find businesses to buy

(8:01) Brian breaks down what the due diligence process looks like by using a coffee shop as an example

(11:00) Three ways you can pay for the business you want to buy

(13:50) Andrea and Brian go over three points you should focus on when you’re trying to find a business to buy

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7 Steps to Accelerate Your Small Business Growth - With Amy Porterfield

Saison 4 · Épisode 57

mardi 14 mai 2024 • Durée 14:41

Expanding your business and drawing in more customers may seem overwhelming, but it doesn’t have to be! Just ask Amy Porterfield, New York Times bestselling author of Two Weeks Notice and Host of The Online Marketing Made Easy Podcast, who managed to increase her sales in only a year.

“The people who need you will find you, even if you put a stake in the ground.” Amy says. “If your message resonates with them, but doesn't fit perfectly, that's okay. If they like what you're saying and they find value, they will find you.”

Learn how you can replicate Amy’s growth by managing your mindset, creating a customer avatar, and growing your email list.

In this episode you’ll hear:

(00:45) How Amy started her business

(03:02) How negative thoughts can impede growth

(05:57) How to build your customer avatar

(08:11) How content creation helped Amy grow

(09:27) How to grow your email list

(12:16) Common mistakes that might affect your growth

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