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TheStockroom

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Fréquence : 1 épisode/19j. Total Éps: 124

TheStockroom is a space curated for holding meaningful conversations in a genuine and relatable manner from a UK perspective. Hosted by Bolu, Emmanuel and Michael, they have discussions around trainers and fashion as well as music, sports and culture through their unique South London lens. Capturing the essence of the retail stockroom environment and coupling that with regular guests, off the cuff humor and great vibes, TheStockroom is the place to be. For enquiries email: thestockroompod@gmail.com

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Données mises à jour le 29/10/2026

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Jeff Staple: The Real Cost of Building A Brand | TheStockroom

Épisode 124

mercredi 28 octobre 2026 • Durée 01:03:03

Maxed-out credit cards, the Pigeon Dunk and taking over Nike Lab's 21 Mercer: Jeff Staple sits down with TheStockroom to talk about what it really took to build STAPLE and The STAPLE Agency.Michael and Eman are the hosts of TheStockroom, the London podcast covering sneakers, streetwear and the culture around them.

In this episode they're joined by Jeff Staple, the designer and founder of STAPLE, while he's in London, for a conversation that runs from the early days of the brand to the Pigeon Dunk moment and everything that followed.From funding STAPLE on credit cards to opening a store in Nike Lab's 21 Mercer and building The STAPLE Agency, this conversation covers how Jeff built a brand that has lasted, and what comes next for it.

We discuss:

◼ How Jeff sees himself and what his number one goal is

◼ Jeff's work with will.i.am

◼ How Jeff dealt with debt and maxed out credit cards to fund STAPLE

◼ Unc vs OG, and which one Jeff would rather be called

◼ The 4 F's you should consider before starting any new project

◼ What the Pigeon Dunk moment meant to Jeff

◼ Whether Jeff still gets a buzz from execution

◼ When STAPLE expanded internationally, and why the name STAPLE cut through

◼ How the STAPLE store took over Nike Lab's 21 Mercer, and the lore behind the brand

◼ Starting The STAPLE Agency, and Jeff's first and most recent hire

◼ What Jeff learnt from Virgil Abloh about sharing the codes for success

◼ How Japanese streetwear's legacy is being written in real time, from Hiroshi Fujiwara to Nigo to Verdy

◼ Jeff's succession plan for STAPLE and the legacy he wants to give to the space

◼ What's on the table: Puma Suede x Jeff Staple 'Create From Chaos'

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