Welcome to the Young CPA Success Show! If you're a young accounting professional, this podcast is your ultimate guide to navigating your early career. Join us as we share valuable insights, expert advice, and practical tips to help you kickstart your path to success and excel in the accounting industry. Let's embark on this exciting accounting journey together!
Site
RSS
Apple
Données mises à jour le 14/07/2026
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
Ethical Accounting in the Age of Automation: Insights from Bench's Shutdown with FinOptimal
Épisode 41
lundi 24 février 2025 • Durée 49:41
Episode Title: Ethical Accounting in the Age of Automation: Insights from Bench's Shutdown
Episode Summary:
Tom and Jesse from FinOptimal return to the show to discuss the Bench shutdown with Hannah and Joey. Along the way they discuss the rise of AI in the industry, changes to the 150 CPE credit rule, memes, and how CPAs can better convey what they do to clients. The conversation underscores the importance of adaptability, effective communication, and maintaining professional standards amidst technological changes, using Bench's experience as a cautionary tale for the profession.
Episode Quote:
"No matter what, whoever stays on the cutting edge of what's new is going to be okay. If you have that much red tape and hesitancy to try new stuff, you're going to get left behind." -Tom Zehentner
The finer details of this episode:
● Recent developments surrounding the company Bench and its implications.
● Impact of artificial intelligence and automation on accounting practices.
● Pricing strategies and the sustainability of low-cost accounting services.
● Importance of effective communication and client engagement in accounting.
● Future of the accounting profession in light of technological advancements and market changes.
Overview of the podcast's purpose for young accounting professionals.
Artificial Intelligence in Accounting (00:00:22)
Discussion on the impact of AI and automation in the accounting industry.
Bench's Downfall (00:01:01)
Speaker reflects on Bench's failure and compares it to similar companies.
Synopsis of Bench's Situation (00:01:46)
Speaker provides a brief history and overview of Bench's business model and challenges.
Bench's Business Strategy (00:03:10)
Analysis of Bench's target market and pricing strategy in the accounting industry.
Bench's Abrupt Closure (00:04:12)
Details about Bench's sudden shutdown and subsequent acquisition.
Discussion on Pricing and Market Position (00:05:16)
Debate on whether Bench's pricing strategy contributed to its failure.
Building a General Ledger (00:06:18)
Insights on the challenges of developing a proprietary general ledger in accounting.
Industry Reaction to Bench's Demise (00:08:00)
Exploration of the accounting community's mixed reactions to Bench's failure.
The Ethics of Offshoring (00:09:15)
Concerns about the ethics of offshoring in the accounting industry.
Echo Chamber of Opinions (00:10:10)
Critique of the repetitive nature of industry opinions following Bench's downfall.
Branding Issues in Accounting (00:14:00)
Discussion on the lack of clear branding and definitions within the accounting profession.
The Need for Standardization (00:15:04)
Debate on the challenges of standardizing roles and services in accounting.
Empowering the Accounting Community (00:17:49)
Call for accounting professionals to charge more and elevate industry standards.
Understanding Legal Fees vs. Accounting Fees (00:18:54)
Discussion on the disparity in perceptions of value between legal fees and accounting services.
The Need for Better Communication in Accounting (00:19:50)
Emphasis on accountants demonstrating their value effectively to clients.
Challenges in Marketing Accounting Services (00:20:59)
Insights on the difficulties accountants face in marketing their services to business owners.
Using Memes to Explain Accounting (00:22:06)
Proposal to use memes as a tool to communicate accounting concepts to clients.
The Importance of Relatable Communication (00:23:05)
Advocating for a more human approach in explaining accounting to clients.
Targeted Marketing Strategies (00:24:26)
Discussion on tailoring marketing strategies to specific demographics like sports fans or millennial moms.
Memes as a Service Concept (00:25:35)
Idea of creating a service dedicated to developing accounting-related memes for marketing.
The Role of Personal Branding (00:26:50)
Exploration of how personal branding and visual cues reflect professional identity.
Curriculum Changes in Accounting Education (00:28:20)
Suggestion that accounting education should include marketing and communication skills.
Concerns Over the 150-Hour CPA Requirement (00:29:26)
Debate on whether reducing the 150-hour requirement will effectively address the accounting profession's challenges.
Need for Practical Skills in CPA Certification (00:31:02)
Call for more practical examinations in CPA certification rather than focusing solely on credit hours.
Addressing the Accounting Pipeline Problem (00:34:09)
Discussion on broader issues affecting the accounting profession, beyond just the 150-hour rule.
Podcast Episode Timestamps
The Impact of AI on Jobs (00:36:38)
Discussion on how AI won't take jobs, but those who adapt will thrive.
Embracing Innovation in Accounting (00:37:00)
The importance of trying new technologies to stay competitive in the accounting field.
Automation Opportunities in Accounting (00:38:41)
Exploration of a tool to automate the closed workbook reconciliation process.
Finding the Right Solutions (00:39:15)
Discussion on the challenges of finding comprehensive accounting solutions.
Leveraging Technology for Efficiency (00:40:03)
Insights on using Google Sheets and QuickBooks for effective accounting practices.
Product Development and Features (00:46:01)
Overview of new products being developed to enhance accounting efficiency.
Building Trust in Technology (00:48:00)
Importance of reliability in accounting software and the skepticism of accountants.
Using Tools in Practice (00:49:10)
The value of actively using developed products in real-world accounting scenarios.
Insights on Navigating Busy Season
Épisode 40
lundi 10 février 2025 • Durée 51:56
Episode Title:
Insights on Navigating Busy Season
Episode Summary:
In this podcast episode, Joey and Hannah delve into the rigors of busy season in the accounting industry, discussing the personal and professional challenges it presents. They share their experiences with long hours, work-life balance, and the need for industry change. While highlighting the importance of leadership in creating sustainable work environments and the role of self-care, they also explore the value of mentorship and being open to advice and constructive criticism, emphasizing the significance of empathy and communication in the workplace.
Episode Quote:
"The 'it just is what it is' mentality is to me a piece of bad advice. I really struggle with accepting that to just be truth when there are alternate ways to get a job done effectively." -Hannah Hood
The finer details of this episode:
● Impact of leadership on addressing workload and personal challenges
● Effects of automation and delegation on busy season workload
● Staffing shortage as a significant challenge in the industry
● Importance of self-care and empathy in the workplace
Defined Benefit Plans Demystified: Expert Insights for Young CPAs with David Podell
Épisode 39
lundi 27 janvier 2025 • Durée 21:55
Episode Title:
Defined Benefit Plans Demystified: Expert Insights for Young CPAs with David Podell
Episode Summary:
Co-host Hannah shares her experiences with tax planning and defined benefit plans, setting the stage for guest expert David Podell from Business Benefits Consultants. David demystifies defined benefit plans, emphasizing their relevance and tax advantages. The discussion covers identifying client opportunities, the importance of advisory roles, and resources for further learning.
Episode Notes:
"You could increase your retirement benefit, take money out of the business pre-tax, and I'm going to save you this on your taxes." -David Podell
The finer details of this episode:
● Common misconceptions about defined benefit plans and their relevance in modern financial strategies.
● Importance of collaboration with financial advisors, third-party administrators, and attorneys in implementing defined benefit plans.
● Resources available for CPAs to deepen their understanding of defined benefit plans and tax strategies.
● Encouragement for young CPAs to engage with clients and explore tailored financial solutions.
Bridging the Generational Gap: Transforming Leadership for a New Era with Madeline Miller
Épisode 38
mardi 14 janvier 2025 • Durée 47:01
Episode Title: Bridging the Generational Gap: Transforming Leadership for a New Era with Madeline Miller
Episode Notes:
In this episode of the Young CPA Success Show, the host and co-hosts Joey and Hannah discuss the challenges faced by young professionals, particularly in accounting, with guest Madeline Miller, a coach with a background in law and entertainment. They explore generational stereotypes, the importance of good leadership, and the need for purpose and recognition in the workplace. Madeline shares her journey and emphasizes the significance of empathy, mentorship, and building supportive work environments. The conversation highlights the evolving expectations of younger generations and the role of leaders in fostering inclusive and fulfilling workplaces.
"I had been thinking a lot about how I was showing up at work, and whether I was showing up as the leader I wanted to be, and I really had to go back and reinvent the wheel and teach myself what that meant." – Madeline Miller
The finer details of this episode:
Challenges faced by young accounting professionals and early-career individuals.
Generational stereotypes and perceptions in the workplace.
The impact of remote and hybrid work environments on workplace dynamics.
The importance of interpersonal skills and relationship-building.
The need for training in conflict management and leadership skills.
In our year end wrap up: Jody, Brett, Tom, Hannah, and Jamie share favorite moments from the show, podcasting resolutions and holiday gift wishes. the hosts reflect on personal anecdotes and provide their aspirations for the upcoming year. They also introduce a new behind-the-scenes team member.
"It’s super common for us to go into a conference and have someone say, "Hey, I love that podcast you’re on." It’s really cool, and we really enjoy it." – Jody Grunden
The finer details of this episode:
Reflection on the past year in podcasting, particularly in the accounting industry.
Personal anecdotes and memorable moments from individual podcasts.
Insights gained from interviews with guests in various fields, including cannabis and accounting.
Personal resolutions and goals for the upcoming year related to podcasting.
Introduction to the podcast, highlighting its purpose for young accounting professionals.
Jodi's Favorite Podcast (00:00:23)
Jodi humorously comments on productivity loss due to the team gathering for the podcast discussion.
Essential Mindset and Empathy Skills for Young Accountants with Chris Papin
Épisode 36
lundi 16 décembre 2024 • Durée 45:01
“It’s just so important to show up positive, to show up kind, to just put forth the best that you can because you just don’t know what’s going on in the background.” – Hannah Hood
The finer details of this episode:
Guidance for young accounting professionals in their early careers
Importance of mindset and adaptability in navigating change within the accounting profession
Personal anecdotes highlighting lessons learned from mentors
The role of empathy and positivity in client interactions
Understanding emotional responses to change and its impact on communication
Transitioning from technical skills to advisory roles in accounting
Building meaningful relationships with clients beyond transactional interactions
Embracing discomfort as a pathway to growth and effective communication
The significance of being present and adaptable during client conversations
Encouragement to invest in personal development through learning from experiences and others
Enhancing Client Outcomes Through CPA and Financial Advisor Partnerships with Adam D. Koós
Épisode 35
lundi 2 décembre 2024 • Durée 46:47
“We need to get the phrase ‘exit planning’ out of our vocabulary. I like to call it business transition planning or transitioning you from wherever you are today to wherever you want to be.” – Adam
The finer details of this episode:
Importance of fiduciary responsibility in financial planning.
Relationship dynamics between financial advisors and CPAs.
Challenges and implications of fiduciary principles for clients.
The significance of being a fee-only financial advisor to minimize conflicts of interest.
Strategies for young CPAs to build relationships with financial advisors.
The role of transparency and communication in investment strategies.
Evolving responsibilities of CPAs in the financial advisory landscape.
Emotional aspects of financial decision-making and their impact on clients.
Importance of having a clear financial plan and regular assessments.
Educational resources and strategies for clients to enhance financial understanding.
Mastering Your Niche in the Accounting World with John Scott
Épisode 34
lundi 18 novembre 2024 • Durée 45:48
“You have to demonstrate that you care—not only to those whom you're working for but also to the clients and customers that you work with. Every customer, every client, has to think that they are your priority.” – John Scott
The finer details of this episode:
Journey of young accounting professionals in establishing their careers.
Identifying and demonstrating interest in a specific niche within accounting.
Role of mentorship in career development and guidance.
Significance of effective communication skills in client relationships and teamwork.
Strategies for building strong client relationships and understanding client needs.
Value of asking questions and seeking clarification to enhance understanding
Learning from mistakes as a crucial part of professional development.
Proactive engagement in projects and responsibilities to build trust and expertise.
Continuous learning and self-assessment to align with career advancement goals.
Balancing opportunities with personal limits to maintain a manageable workload.
How is Anders Recruiting Transforming the Landscape for Young Accountants? With Trey Meier
Épisode 33
lundi 4 novembre 2024 • Durée 37:49
“One thing that I love so much about this firm is that you've got the resources and the leadership to back you up when it comes to trying something new.” – Trey Meier
The finer details of this episode:
Current state of recruiting at Anders accounting firm
Firm's growth and expansion beyond St. Louis
Strategies for attracting entry-level and experienced professionals
Importance of company culture and professional development opportunities
Adaptability to remote work and creating a welcoming environment
Networking and relationship-building initiatives for young professionals
Differences in recruiting strategies for various candidate experience levels
Emphasis on personal attention and treating employees as individuals
Use of technology and innovative practices in recruitment
Encouragement for candidates to actively engage and advocate for themselves during the hiring process
Spooktacular Showdown: A Halloween Movie Draft Special
Épisode 32
jeudi 31 octobre 2024 • Durée 47:14
In this special episode of The Young CPA Success Show, four speakers with Halloween-themed personas—Jamie Nightmare, Hannah Hexed Hood, Adam Haunted Hale, and Joey Killing Kenny—engage in a lively draft-style discussion about their favorite Halloween movies. Jamie, the enthusiastic host, sets the stage and outlines the draft rules. Hannah humorously admits her limited horror movie experience, while Adam and Joey share their deep knowledge and personal anecdotes. The conversation is filled with playful banter and passionate debates as they each select and defend their top horror film picks, creating an engaging and entertaining Halloween-themed episode.
Understanding Busy Season (00:00:23)
Joey and Hannah share their childhood experiences and initial challenges during busy seasons in the accounting industry.
Personal Boundaries and Work-Life Balance (00:02:17)
Hannah discusses setting boundaries and maintaining work-life balance while managing a busy accounting job with a family.
Finding Little Wins and Industry Changes (00:05:29)
Joey talks about finding small victories during busy seasons and discusses changes in the industry's approach to busy seasons.
The Future of Busy Season (00:08:16)
Joey and Hannah discuss the likelihood of busy season ever ending and the impact of automation and staffing shortages.
Challenging the Status Quo (00:11:42)
Hannah challenges the notion that busy season just "is what it is" and advocates for change in work-life balance expectations.
Leadership and Cultural Change (00:14:06)
Joey criticizes outdated leadership advice and discusses the need for cultural change in the accounting industry.
Individual vs. Leadership Responsibility (00:17:39)
The conversation shifts to the role of individuals and leadership in driving change and improving work conditions in the industry.
Self-care and Leadership (00:18:01)
Importance of self-care and leadership in bringing about change in the industry.
Empathy and Management (00:19:06)
Discussion on empathy in management and understanding the struggles of team members.
Work-Life Balance and Culture (00:20:04)
Challenges of work-life balance, creating an environment for employees' well-being, and changing corporate culture.
Communication and Responsibility (00:22:30)
Importance of open communication and individual responsibility in addressing work-related challenges.
Mentorship and Influence (00:24:51)
The significance of mentorship in office culture and the influence of mentors in early careers.
Constructive Criticism and Mentorship (00:31:15)
Struggles with constructive criticism and evolving perspectives on mentorship as one matures in their career.
Tactical Conversations and Learning (00:34:46)
The value of tactical conversations and learning from mentors in professional growth.
Investment in the Process (00:36:33)
The importance of mutual investment in professional relationships and the learning process.
Being Comfortable with Being Wrong (00:37:31)
Discussion on being comfortable with not having all the answers and seeking constructive criticism.
The Impact of Grades on Learning (00:39:29)
Exploration of the relationship between grades, learning, and success, with a focus on the millennial generation's perspective.
Athletes and Mentorship (00:42:03)
Anecdotal discussion on the potential advantages of athletes in mentor-mentee relationships and their comfort with taking instruction.
The Role of Coachability in Success (00:42:47)
Exploration of the importance of coachability and willingness to accept help, particularly in relation to athletes and their success.
Intentionality in Seeking Mentorship (00:49:59)
Advice on being intentional and proactive in seeking mentorship, including reaching out and showing understanding for busy schedules.
Building Mentorship Relationships (00:51:04)
Advice on initiating mentorship conversations by asking about the other person's expertise and seeking their advice, reframing the conversation to focus on the mentor.
Opportunities for Career Development (00:52:44)
Promotion of remote work opportunities and open positions for career development at Summit Virtual CFO and Anders CPAs and Advisors.
Discussion on the emotional and financial risks of holding onto highly appreciated stock.
Emotional Decision-Making in Finance (00:36:15)
Exploration of how emotions impact investment decisions and market behavior.
The Importance of Education in Financial Planning (00:38:12)
Emphasizing the need for client education and analogies to bridge understanding gaps.
Emotional vs. Financial Decisions (00:39:48)
Balancing emotional comfort with sound financial planning in client discussions.
Client Engagement Strategies (00:40:31)
Suggestions for actionable plans to enhance client relationships and decision-making.
Connecting with Clients on Emotional Levels (00:41:05)
Discussion on the significance of understanding clients' emotional ties to their businesses.
Final Thoughts and Future Connections (00:46:03)
Wrap-up conversation reflecting on ongoing education and future webinars to assist clients.
Timestamps:
Welcome and Introduction (00:00:00)
The host welcomes listeners and introduces the podcast's focus on young accounting professionals.
Finding Your Niche (00:00:23)
Discussion on how young CPAs can establish themselves as subject matter experts in their firms.
Demonstrating Interest (00:01:28)
Insights on how young professionals can show interest in their career paths.
Learning from Experience (00:02:06)
Reflecting on early career experiences and the importance of mentorship.
Taking Notes (00:03:00)
Emphasizing the necessity of taking notes during meetings to retain information.
Client Prioritization (00:04:00)
The importance of making clients feel prioritized and valued in service roles.
Being Present (00:06:10)
Discussing the significance of being fully present during client interactions.
Learning from Mistakes (00:08:00)
The value of asking questions and learning from early career mistakes.
Asking Questions (00:09:00)
Encouragement for young professionals to ask questions for better understanding.
Understanding Financial Statements (00:12:00)
The importance of analyzing financial statements for trends and insights.
Telling the Financial Story (00:13:33)
Discussing how to effectively communicate financial information to clients.
Advisory Skills (00:14:40)
Highlighting the shift from technical skills to advisory roles in accounting.
Practice and Repetition (00:14:52)
The need for practice and learning through trial and error in developing skills.
Aligning Interests with Expertise (00:16:00)
Advice on following personal interests to develop expertise in a specific area.
Constructive Debates (00:18:36)
The benefits of engaging in constructive debates to enhance understanding and perspectives.
Effective Communication with Clients (00:19:45)
Importance of understanding client communication styles to build effective relationships.
Being Available for Opportunities (00:21:11)
Encouragement for less experienced professionals to show interest and be available for new projects.
Continuous Improvement and Comfort Zone (00:22:43)
Advice on pushing oneself beyond comfort zones to progress in career and expertise.
Reading Client-Relevant Books (00:23:08)
Value of reading materials that clients engage with to enhance understanding and communication.
Demonstrating Care for Clients (00:23:50)
Emphasizing the importance of giving clients undivided attention to show genuine care.
Saying Yes to Opportunities (00:24:17)
Encouragement to accept additional responsibilities to foster career growth.
Managing Workload and Delegation (00:25:09)
Advice on assessing current tasks to allow for new opportunities without overloading.
Learning from Client Interactions (00:26:08)
The value of participating in discussions with successful business owners for professional growth.
Trust and Responsibility in Delegation (00:27:00)
Building trust through delegation and training to empower less experienced staff.
Navigating Career Advancement Conversations (00:34:26)
Strategies for discussing career advancement respectfully with partners in the firm.
Establishing Control Over Career Progression (00:35:35)
Importance of having a clear plan and goals to navigate career advancement.
Addressing Impostor Syndrome (00:37:15)
Managing fears regarding career paths and aligning expectations with supervisors.
Understanding Job Responsibilities (00:38:10)
Recognizing the differences in responsibilities at various career levels to ensure alignment.
Travel Experiences (00:39:27)
Discussion about personal travel experiences, highlighting favorite destinations and memorable moments.
Italy Trip (00:39:55)
Speaker shares insights on their recent trip to Italy, emphasizing beautiful scenery and local dining.
Travel Delays (00:41:11)
Narrative about flight delays affecting travel plans and the resulting hectic schedule.
Conference Speaking Slot (00:41:46)
Speaker discusses confusion over speaking schedule at a conference, leading to an unexpected situation.
French Air Traffic Incident (00:42:52)
Speaker reminisces about a past travel incident involving flight delays due to a strike in France.
Connecting with John (00:43:45)
Information on how listeners can reach out to John for advice and mentorship.
Book Publication (00:45:05)
Announcement of John's newly published book, "Judicial Dollars and Cents," available on Kindle.
Introduction to the podcast and its purpose for young accounting professionals.
Introduction of Guests (00:00:23)
Joey welcomes Trey Meier from Anders Recruiting and discusses their long-awaited conversation.
Firm's Growth and Culture (00:01:06)
Trey shares insights on Anders' positive changes and culture during his five years with the firm.
Recruiting Strategy Overview (00:01:43)
Discussion on Anders' strategy to enhance its reputation and attract talent beyond St. Louis.
Expanding Recruitment Efforts (00:02:29)
Trey explains outreach to more universities and early engagement with students.
Experiential vs. Campus Recruitment (00:04:44)
Differentiating the experiential side of recruiting from university outreach efforts.
Recruiting Strategies for Different Audiences (00:06:01)
Trey discusses tailored approaches for recruiting entry-level and experienced professionals.
Networking Importance (00:07:03)
Highlighting the significance of networking for young professionals at Anders.
Selling Points for Anders (00:09:44)
Trey identifies the firm’s unique culture and personal attention as key recruiting advantages.
Work-Life Balance and Flexibility (00:11:06)
Discussion on the firm's adaptation to flexible work environments and its benefits.
Personal Experience with Hybrid Work (00:12:45)
Joey shares a positive experience with Anders' hybrid work arrangements and technology.
Welcoming Environment at Anders (00:14:08)
Trey emphasizes the firm’s commitment to making all employees feel valued and welcome.
Adapting to Global Reach (00:15:11)
Exploration of how Anders is adjusting internal practices for a broader, remote workforce.
Recruiting Strategies and Brand Awareness (00:15:27)
Discussion on expanding Anders' brand recognition beyond St. Louis through marketing partnerships.
Adapting to Remote Work (00:15:59)
Exploration of maintaining firm culture and engagement with remote employees through internal events.
Learning and Pivoting (00:16:44)
Emphasis on continuous learning and adapting recruiting strategies based on what works and what doesn’t.
Family Feel at Anders (00:17:30)
Description of the supportive, family-like environment within the firm, fostering collaboration across teams.
Leadership Engagement (00:18:21)
Personal anecdote about feeling acknowledged by firm leadership, highlighting a unique company culture.
Advice for College Graduates (00:20:04)
Encouragement for college students to reach out and explore job opportunities actively.
Importance of Outreach (00:21:10)
Highlighting the necessity of direct communication with firms to understand their culture and opportunities.
Advocating for Yourself (00:24:02)
Discussion on the importance of candidates advocating for their needs during the job search process.
Interviewing the Company (00:25:03)
Encouragement for candidates to interview potential employers to ensure mutual fit.
Networking and Building Connections (00:27:02)
The significance of networking and maintaining relationships for future job opportunities.
Current Hiring Opportunities (00:28:38)
Overview of the firm's rapid growth and diverse hiring needs across multiple departments.
Engagement with Anders (00:30:00)
Encouragement for candidates to engage with the firm through social media and career pages for updates.
Introduction to Partner Stories (00:30:51)
Discussion on the success stories of new partners from non-traditional accounting backgrounds.
Opportunities in the Firm (00:31:53)
Emphasis on the vast opportunities available within the firm for various skill sets.
Referrals and Networking (00:31:56)
Importance of referrals and connecting with like-minded individuals for recruitment.
Personal Interests Outside Work (00:32:25)
Trey shares his hobbies, including sports and family activities outside of recruiting.
Sports Culture in St. Louis (00:33:30)
Conversation about St. Louis sports events and the firm’s connection to local sports.
Office Environment and Location (00:34:12)
Discussion on the firm’s modern office space and its proximity to sports venues.
Flexibility in Work Locations (00:35:03)
Overview of hybrid work options and the benefits of working from different office locations.
Engaging with Recruiters (00:36:15)
Encouragement for audience to connect with recruiters for networking and opportunities.
Contacting Trey (00:36:38)
Trey shares his availability and willingness to connect through various communication channels.
Closing Remarks (00:37:34)
Appreciation for Trey’s contributions to recruitment and the firm’s growth.
Podcasts Similaires Basées sur le Contenu
Découvrez des podcasts liées à The Young CPA Success Show. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
