Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:08 - Who is Mike King?
• 4:15 - Importance of talking at conference for business
• 5:49 - Technical SEO renaissance
• 10:54 - The future of natural language generation
• 15:15 - Should SEO starters use tools or not?
• 17:47 - The power of internal linking
• 21:46 - Increase CTR by using personas in SEO
• 27:35 - An example of the iPullrank personas
• 31:15 - Mike’s rapper career, and more of his future plans

Resources of this podcast episode:

Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021

iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie

iPullrank - https://ipullrank.com/

Botify - https://www.botify.com/

Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/

Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:01 - What do Ryte and Marcus do? 
• 5:19 - How website UX is important for SEOs
• 8:37 - How the field of SEO changed into holistic SEO
• 14:14 - What Ryte does to make the internet more carbon neutral
• 18:35 - Blocking crawlers to save energy
• 21:51 - Where is Ryte going in the next few years?
• 23:51 - A good thing about the differentiating of SEO tools 
• 28:50 - How Ryte predicts important KPIs
• 35:46 - Is website speed a big ranking factor?  
• 38:09 - Discover the patterns in Core Web Vital updates

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

• 1:37 - What is SparkToro
• 3:52 - Building an online marketing business
• 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
• 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle
• 17:09 - There's no SEO in SparkToro's marketing
• 21:08 - How SparkToro's audience comparison tool works
• 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time
• 24:28 - Publicly launching minimal viable features versus the complete feature?
• 26:37 - How to market new features: target the mass or seek amplifiers?
• 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever
• 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him
• 40:09 - Rand's most important channels
• 45:23 - Joost explains WordProof

What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already.

These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

• 1:55 - What the online marketing looks like in markets without Google and Apple
• 4:50 - How Jes sees and uses Google Discover for her clients
• 9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience
• 16:40 - Influencing the knowledge graph (and the perks of being a publisher)
• 19:30 - Is investing in Google Discover worth it?
• 23:47 - How to deal with all different image sizes on platforms like Google Discover and social media?
• 27:44 - What role does Google Lens play in the Google ecosystem?
• 34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future

From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.

These topics are covered in this episode:

• How SEA results can help to improve your SEO
• Identifying your white space as a company
• The value of key employees on LinkedIn
• How to grow engagement
• LinkedIn advertising
• Other forms of content on LinkedIn to start using

It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.

This is what you will learn by listening to the podcast:

• The importance of the About us page
• How to discover if there's a Brand SERP for your own brand or if one is starting to form
• How to explain to Google that you are a certain entity and your namesakes are not you
• Maintaining your knowledge panel
• The importance of rich site links in your Brand SERP
• That knowledge panels differ around the world

As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform.

This is what you can expect to hear in this episode:

• How the SEO toolset landscape changed over the past years
• What Coywolf is and does
• International SEO: why hreflang actually does not help with optimizing your website for international searches
• Will the Apple Search Engine alter the search landscape?

Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it’s reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.

This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos.

A glimpse of the discussed topics:

• The future of remote working now working from home became a necessity
• How SEO is becoming a general marketing strategy
• What to take into account when striving for better video results
• Difficulties regarding optimizing your website for local and language-based search

Enjoy this episode!

In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.

A glimpse of the discussed topics:

• 3:35 - Name changes of Bing and the components of the algorithm
• 6:50 - What SEOs can learn from SEA tactics - and the other way around
• 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
• 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
• 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
• 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
• 41:20 - Important Bing Webmaster tools updates from the past months

2024: SEO predictions and trends

• Google: new ways to search in 2024
• Growth of voice and visual search
• Semantic search and intent optimization
• Building helpful content and topical authority
• SGE’s wider adoption

SEO news

• Google has started phasing out third-party cookies
• Google clarifies primary source of snippets
• Goodbye Google Websites
• Google Perspectives dominated By Twitter, YouTube & Reddit
• Large SEO Reddit Community Taken Over By New Moderators
• Google Drops Thousands Of Search Quality Raters In Latests Cuts
• Google Search are getting worse (report)
• Google to change European search results to show comparison sites

AI news

• 94% of Google SGE links are different from organic search results, study finds
• New York Times Lawsuit Against OpenAI
• Bing Gained Less Than 1% Market Share Since Adding Bing Chat
• SGE not happening after all?
• 3 new generative AI features for Chrome

SEO news

• INP coming to CWV on March 12
• Does Structured Data Markup influence EEAT?
• The SEO Starter Guide got a makeover
• Google: We Don't Say Core Web Vitals Are A Ranking Factor
• Updated the availability of Web Stories
• Timings on HCU recovery?
• New Search experiences in EEA
• Google adds Product Variants support
• Reddit and Google expand partnership

AI news

• OpenAI introduces Sora
• Bard is now Gemini, 1.5 released
• OpenAI developing AI web search?
• Search volume at risk by AI?
• Gemma: laptop-friendly open model AI

WordPress news

• WordPress 6.5 Beta 1 ready for testing

Yoast news

• Yoast SEO 22.1: AI update and better language support

Google core and spam updates roll out

Bing Webmaster Tools adds features

Google Unleashes Manual Actions Galore After Search Spam Policy Updates

AI-content websites deindexed?!

Goodbye FID! INP now part of CWV metrics

Liz Reid announced as new Head of Search

The AI Act: first-ever legal framework on AI

Sam Altman chats with Lex Friedman

SGE being tested in search interface

WordPress 6.5: The features you want to know about

Yoast SEO 22.3: Introducing AI for category and tag pages

Bluehost announces WP Cloud hosting

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:18 - Passage ranking: Google indexing text fragments
• 4:02 - Progressive Web App (PWA) in search results
• 8:26 - Making indexed information accessible for all languages
• 11:52 - Cindy’s take on the future of SEO
• 14:06 - All about MobileMoxie’s (new) tools
• 16:07 - The benefits of MoblieMoxies ‘page-oscope’
• 19:18 - How coders help Google by adding markup
• 22:52 - The importance of Core web vitals
• 25:56 - New idea: a JSON-LD version for a URL
• 29:30 - Why everyone, including big brands, should use WordPress
• 30:57 - The future of voice search
• 34:45 - New idea: Markup the first paragraph of news articles as speakable

Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before!

You can find the topics & sources here.

Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more.

You can find the topics & sources here.

Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before!

You can find the topics & sources here.

Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀

Topics and sources

You can find the topics & sources here.

It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉

We’ll dive into:

👀 AI Overview’s impact on search results

🔥 Yelp vs Google

🔎 The rise of SearchGPT

... and more!

Topics and sources

You can find the topics & sources here.

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:00 - The SEO specialty of Lily Ray
• 4:21 - What is a good future proof SEO strategy?
• 6:25 - How to improve your E-A-T and the role of schema in this
• 11:13 - How to measure if E-A-T changes have an effect
• 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
• 19:06 - Actionable tips on how to build trust on a certain topic
• 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
• 26:29 - Why SEO is getting more important than paid ads
• 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
• 31:58 - Is it profitable to start a new e-commerce space nowadays? 
• 36:24 - The closeness and helpfulness of the SEO community
• 39:24 - The one thing that people should do to improve their E-A-T

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:47 - When should you hire an agency?
• 7:52 - Should you keep doing parts of SEO yourself as a business owner?
• 12:24 - What you should look for in and expect from an agency?
• 15:12 - What a good client looks like for Erudite agency
• 17:04 - Budgeting for your SEO and content strategy
• 19:13 - What to expect when starting to work with an SEO agency?
• 21:35 - At what point does a business not need an agency anymore?
• 24:19 How often do agencies and customers communicate?
• 26:27 How to keep your agency up to date on the latest news and research in SEO?
• 34:02 - In what way do easy-to-use CMSs change agency work?
• 40:44 - The most important KPIs for an agency to report on

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:20 - How Marieke became the CEO of Yoast
• 4:20 - The origin of the readability analysis in Yoast SEO
• 7:52 - The importance of readability
• 12:53 - Readability analysis changes in the past 5 years
• 18:12 - Product copy and SEO
• 26:14 - Using video in your marketing
• 28:39 - What led up to Marieke becoming the CEO of Yoast?
• 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
• 38:42 - How Marieke sees the core values of Yoast

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:55 - Building and scaling a business
• 7:24 - How Kristopher deals with career paths of people in agencies
• 13:39 - What challenges do Kristopher's clients struggle with?
• 19:07 - Investing in companies
• 20:38 - Kristopher's technology accelerator buildings
• 23:59 - The hybrid working environment
• 27:34 - Kristopher tells about Special Guests, his entertainment booking platform
• 35:22 - Why eCommerce businesses are on Kristopher's investment wish list

Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.

• 2:52 - Kevin explaining his passion for SEO
• 4:48 - How Kevin starts an SEO process
• 10:02 - Alternatives to Google's search engine
• 13:58 - How the SEO world becomes more interesting as a whole
• 24:55 - How Shopify merchants can use video for SEO
• 27:23 - The way Shopify sees the success of its merchants
• 31:59 - Shopify's growth during the pandemic
• 36:42 - How Kevin spends his time on SEO at Shopify
• 39:55 - What added SEO value Shopify offers merchants

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.

Topics

• 3:37 - What makes Video SEO so hard?
• 6:40 - Scaling up with video
• 10:26 - Hosting your videos on YouTube
• 15.16 - Combining multiple content forms in a strategy
• 18:17 - Video strategies for Facebook
• 20:00 - Facebook live and YouTube live
• 21:55 - Long-form live video content
• 23:57 - General applicable forms of video content
• 27.05 - Acting tips
• 30:05 - Using an autocue or not?
• 33.00 - Technical side of Video SEO
• 38.40 - How Phil keeps up with video developments

Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:

Topics

• 4:04 - What makes SEO copywriting hard
• 7:00 - Kate's fear of public speaking and why she loves Clubhouse
• 14:57 - What has changed in SEO copywriting in the last decade?
• 23:20 - How can we make people better at SEO copywriting?
• 25:00 - Kate's writing process
• 29:35 - Improved readability and SEO through web layout
• 35:05 - What about structured data and backlinks?
• 38:32 - Pick the CMS that fits your needs

Follow Kate on Twitter or check out her website!

In this episode, we’ll dive into:

👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google?

👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results?

👉🏼 The November Core Update is here; how will the impact be on websites?

... and more!

Topics and sources

You can find the topics & sources here.

What are we discussing in this episode?:

• Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔
• 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year?
• The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be?

View the topics and sources here.